Bringing Light and Hope: SM Cares Partners with Global Peace Foundation to Empower Sustainable Communities

Bringing Light and Hope: SM Cares Partners with Global Peace Foundation to Empower Sustainable Communities

Tuesday, February 25, 2025

SM Cares, the corporate social responsibility arm of SM Supermalls, has joined hands with the Global Peace Foundation (GPF) Philippines to support the transformative All Lights Village project. This partnership was solidified with the signing of a Memorandum of Agreement (MOA) on February 14, 2025, at the SM Prime Headquarters, marking another significant step forward in promoting sustainable development and empowering underprivileged communities in off-grid areas.

The All Lights Village project, spearheaded by GPF Philippines, is an innovative initiative designed to improve the quality of life for families living in rural areas without access to electricity. By providing solar lighting, educational resources, and livelihood opportunities, the program is creating brighter futures for these communities while championing clean energy solutions and sustainable growth.

A Shared Commitment to Uplifting Communities

Through this partnership, SM Cares will provide spaces in SM Aura, SM Megamall, and SM Mall of Asia for fundraising booths dedicated to the All Lights Village project. Funds raised through these booths will directly support the initiative, enabling more families to benefit from solar lighting, better education, and sustainable livelihoods.

During the MOA signing, Joaquin San Agustin, Executive Vice President for Marketing of SM Supermalls, emphasized the importance of this collaboration. “SM Cares is proud to support the All Lights Village project and its mission of empowering communities through sustainable development. By providing these families with clean energy and opportunities, we are not just lighting homes but also paving the way for brighter, more hopeful futures.”

Leonard Faustino, Executive Director of GPF Philippines, shared similar sentiments. “This partnership with SM Cares reflects a shared vision of creating lasting change in communities that need it the most. Together, we are proving that even the smallest actions, like providing light, can spark transformative impact.”

Impacting Lives Through Clean Energy and Sustainability

The All Lights Village initiative has already made a significant difference in rural areas by reducing reliance on harmful kerosene lamps and offering children a safe and well-lit environment for studying. This partnership will enable even more families to access these benefits, creating ripple effects of progress across communities.

The fundraising booths at SM malls will serve as a platform for shoppers to participate in this cause, ensuring that the public becomes an integral part of this life-changing initiative. More details about the booth locations and schedules will be announced soon, inviting everyone to contribute to a brighter tomorrow.

Looking Forward: Building a Better Future Together

This partnership underscores SM Cares’ continued commitment to empowering communities and supporting impactful initiatives that improve lives. The All Lights Village project is not just about providing light—it’s about illuminating opportunities and fostering a sense of hope and unity among the most underserved populations.

For more information about the fundraising activities or how to support the All Lights Village project, follow SM Cares’ social media channels.

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World Health Organization and Encephalitis International Launch Technical Brief on Encephalitis Amid Increasing Global Threat

World Health Organization and Encephalitis International Launch Technical Brief on Encephalitis Amid Increasing Global Threat

Sunday, February 23, 2025

Encephalitis International, a nonprofit organization, funded a technical brief recently released by the World Health Organization (WHO) in recognition of World Encephalitis Day on February 22. The brief identifies encephalitis, a life-threatening brain inflammation, as a growing global threat and urgent public health issue due to its high mortality, disability burden, and economic impact.

The technical brief outlines key actions to improve prevention, data collection, diagnostics, treatment, aftercare, awareness, and research innovation. It calls on health professionals, policymakers, and global stakeholders to take action and implement recommendations to save lives and reduce disability from encephalitis.

“Encephalitis is an increasing global threat. Without urgent attention and investment, we will see more needless deaths and disability from the condition,” said Dr. Ava Easton, Chief Executive of Encephalitis International. “The launch of this Technical Brief is a critical step toward addressing the gaps in awareness, diagnosis, and treatment. It provides a roadmap for policymakers and healthcare professionals to strengthen surveillance, improve patient care, and drive much-needed research. Encephalitis can no longer be ignored—we must act now to prevent avoidable suffering and loss.”

“The WHO Encephalitis Technical Brief aims to focus attention on the increasing global threat of encephalitis, prevention strategies, and existing gaps in diagnosis, treatment, and care, which will help enable more people affected to receive the treatment and support they need to live fulfilling and healthy lives,” said Dr. Tarun Dua, Head of the Brain Health Unit at WHO. “By strengthening surveillance, expanding access to timely and accurate diagnosis, and ensuring that encephalitis is prioritized within national healthcare frameworks, we can improve outcomes for millions of individuals worldwide. Urgent collaboration across governments, healthcare systems, and researchers is essential to addressing this growing health challenge.”

Multiple Factors Driving Global Threat

Low awareness of encephalitis remains a major challenge, leading to delayed diagnosis and treatment, which increases mortality and complications. The brief, however, highlights that encephalitis is expected to spread further due to several key factors:

Rising population density increases the spread of encephalitis, especially in resource-limited settings where overcrowding and healthcare shortages make prevention and treatment more difficult.

Emerging and re-emerging infections introduce new encephalitis-causing pathogens or revive old ones, challenging surveillance and response efforts while increasing the risk of outbreaks.

Vaccine hesitancy reduces immunization coverage, weakening protection against preventable causes of encephalitis and contributing to disease resurgence.

Climate change shifts environmental conditions, expanding the habitat of disease-carrying vectors such as mosquitoes and ticks, increasing the transmission of vector-borne encephalitis.

Urbanization accelerates human encroachment into natural habitats, increasing exposure to animal-borne pathogens while also straining sanitation and healthcare systems, further driving encephalitis cases.

Hidden Burden in Low-to-Middle-Income Countries Like the Philippines

The true global burden of encephalitis remains unknown, particularly in low-to-middle-income countries (LMICs) like the Philippines, where health services and resources are often limited. Many patients require intensive care with trained neurological staff, but specialized neurology units are scarce. Even where facilities exist, patients may need to travel long distances for treatment. Limited access to essential medications, inadequate supply chains, and regulatory challenges further hinder treatment, leaving many without proper care.

Beyond medical challenges, the economic and social burden of encephalitis is severe. The high cost of treatment, coupled with lost income and long-term brain and nerve damage, places a heavy strain on families. Disabilities resulting from encephalitis, including cognitive and motor impairments, further impact quality of life and productivity. Addressing these issues requires stronger encephalitis research, focusing on disease burden, health economics, long-term outcomes, and improved health information systems to support better prevention, diagnosis, and care.

Reducing the burden of encephalitis requires a multifaceted approach, starting with vaccination strategies, robust surveillance systems, and stronger health systems. Advancing medical and public health research is essential to drive new solutions, while public awareness and education can help prevent cases, improve early detection, and foster greater understanding of the condition.

“Our recent research has shown that many of the interventions needed to improve diagnosis and treatment of encephalitis are not particularly expensive. A lot of it is about increasing surveillance and recognition of the condition, providing simple equipment for early diagnosis, and making sure the right treatments, many of which are very affordable, are available,” said Professor Tom Solomon CBE, President of Encephalitis International and advisor to the WHO.

The condition must also be prioritized in global and national health agendas, with increased resources for targeted interventions and collaboration among public and private stakeholders. These combined efforts can reduce the disease burden, improve outcomes for those affected, and strengthen health systems to better respond to this growing health threat.

To support the recommended actions from the technical brief, Encephalitis International has launched a pilot appeal “Count Down to Change”. The appeal aims to raise £50,000 (approximately ₱3,667,260) to kickstart a fund dedicated to implementing these actions.

The Technical Brief by WHO and Encephalitis International can be accessed and downloaded through this link.

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VFS Global alerts Filipinos and residents of The Philippines against visa frauds, advises to apply early to avoid delays

VFS Global alerts Filipinos and residents of The Philippines against visa frauds, advises to apply early to avoid delays

With the surge in outbound travel demand from The Philippines, visa applications submitted for various countries are at volumes higher than ever before. With this increased demand for visa application appointments, scammers pose as employees or associates of the organisation; or agents and intermediaries who sell appointments, issue fake appointment letters, or claim to influence positive visa decision, etc. to embezzle innocent visa applicants.

Given this context, VFS Global, the world’s leading outsourcing and technology service specialist, shared anti-fraud and apply-in-advance advisories for visa applicants at an event held in Manila, Philippines, on 12 February 2025.

Commenting on the matter, Bernard Vijaykumar, Head – North Asia & Philippines, VFS Global, said, “We strongly encourage all travellers to apply for their visas well in advance of their intended travel dates. Waiting until the last moment not only increases the risk of delays but also exposes applicants to fraudulent entities seeking to exploit their urgency. Additionally, it is also important for applicants to know that VFS Global does not work in association with any third-party entities for appointment bookings and has no role or influence on decision making. They should be beware of scammers and fraudulent entities who claim to be associated with VFS Global in any capacity or pose as a VFS Global representative to dupe unsuspecting visa applicants and do proper due diligence before paying money.”

Here’s a quick guide for visa applicants to mitigate frauds:

1. Apply early

It is recommended to apply for visas as early as booking flights and accommodation. Most countries accept visa applications up to 90 days (3 months) before your date of travel. According to the revised Schengen Visa Code, effective 09 February 2020, you can apply for a Schengen visa up to 6 months before your date of travel.

2. Visa appointments are free

We do not charge any payment for scheduling visa appointments for countries we serve. Appointments are free and can be booked only on www.vfsglobal.com. There could be a nominal service fee to prepay for select countries.

3. VFS Global has no role or influence on the decision of your visa application

The decision on visa applications, the visa tenure, and timelines to process them lie solely in the hands of the concerned Embassies or Consulates. VFS Global simply handles the administrative and non-judgmental aspects of the visa application process. VFS Global or any third-party entity has no role or influence on the decision of your visa application.

4. VFS Global does not work in association with any third-party entities

Applicants should beware of scammers and fraudulent entities who claim to be associated with us in any capacity or pose as VFS Global to guarantee appointments or positive visa decision to dupe them.

5. VFS Global is neither involved in job placement nor immigration-related services.

Applicants are advised to be cautious of scammers offering spurious job or immigration opportunities for money.

In the rush to travel, applicants also tend to make avoidable mistakes, which lead to rejection of their visas. Here are the most common mistakes applicants make and ways to avoid them:

1. Information mismatch: Applicants should make sure that the details on their application forms, such as name, passport number, and date of birth, exactly match their official documents. In some cases, people tend to write information that is inconsistent with their documents or identity proofs.

2. Incorrect photo format: Applicants must submit photos that meet the required format. Please visit our website for photo guidelines specific to the country you are ordering from.

3. Incomplete documentation: Applicants should refer to the destination-specific checklist available on the VFS Global information pages to submit all required documents. Even a single missing document may render your application incomplete and may cause delay/rejection.

4. Unauthenticated bank statements: For certain destinations, applicants should make sure their bank statements are properly updated and authenticated as required, although this may vary from mission to mission. While it is common to present bank statements, and most travellers are aware of this, not having these bank statements authenticated is a common mistake.

VFS Global caters to 28 sovereign governments in the Philippines namely Australia, Austria, Belgium, Bulgaria, Canada, Croatia, Czech Republic, Denmark, Finland, Germany, Greece (represents Portugal), Hungary, Ireland, Italy, Lithuania, Malta, New Zealand, Nigeria, Norway (represents Iceland), Saudi Arabia, Slovenia, South Africa, Sweden, Switzerland, The Netherlands, UAE (Dubai visa and Attestation Services), Ukraine, and United Kingdom. VFS Global’s role in the visa application process is limited to front-end administrative tasks only, which include collecting visa application forms, required documentation as per the checklist, and enrol biometrics, if applicable. VFS Global has no role in the decision-making process of granting or refusing a visa.

Enjoy our optional value-added services for a seamless visa experience such as:

Visa At Your Doorstep/On Demand Mobile Visa: Apply for your visa and enrol biometrics from the location of your choice.

Premium Lounge: Get an end-to-end personalised visa submission experience from the comfort of a lounge.

Premium Application Centre: Non mandatory service for UK visa applicants allowing their application process to be convenient and more relaxed.

Keep My Passport When Applying: Convenient service for UK visa applicants to hold on to their passports till the visa decision comes.

Prime Time Appointment: Apply for your visa beyond normal working hours or even on weekends.

Prime Time Passport Collection: Collect your visa decision beyond normal working hours.

SMS: This notification service sends an automated messages including emails to your mobile phone at key stages of the visa application process.

Courier Service: We deliver your passport and documents. It’s quick, safe, and convenient.

About VFS Global

As the world’s leading outsourcing and technology service specialist, VFS Global embraces technological innovation including Generative AI to support governments and diplomatic missions worldwide. The company manages non-judgmental and administrative tasks related to applications for visa, passport, and consular services for its client governments, increasing productivity and enabling them to focus entirely on the critical task of assessment.

With a responsible approach to technology development, adoption and integration, the company prioritizes ethical practices and sustainability while serving as the trusted partner to 68 client governments. Operating over 3,500 Application Centres in 153 countries, VFS Global has efficiently processed more than 305 million applications since 2001.

Headquartered in Zurich and Dubai and majority owned through investment funds managed by Blackstone Inc, along with the Swiss-based Kuoni and Hugentobler Foundation and EQT, VFS Global is committed to creating value for all stakeholders and leading in responsible, innovative solutions making government services more effective and efficient.

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Industry alliances warn of the true cost of illicit alcohol

Industry alliances warn of the true cost of illicit alcohol

Saturday, February 22, 2025

A 2023 report from the Transnational Alliance to Combat Illicit Trade (Tracit) revealed a staggering figure in the Philippines’ struggle with illicit alcohol: 31% of the country’s alcohol consumption was unrecorded, representing up to PHP 40 billion in lost annual tax revenue.

This amounts to a missed opportunity to build over 36,000 new public school classrooms, lay more than 1,300 kilometers of roads, or establish eight new public hospitals. Breaking down the loss further, PHP 1.6 billion is attributed to smuggling, while counterfeit alcohol drains PHP 22.5 billion from government coffers.

In 2024, the National Committee on Intellectual Property Rights (NCIPR) seized a new record value of counterfeit goods, including alcohol, worth PHP 41 billion, compared to PHP 26 billion in 2023. The growth in seized contraband underscores the pressing issue of counterfeit alcohol and its detrimental impact on the economy, legitimate businesses, and public safety.

A threat to the economy and society

Beyond lost tax revenue, the rise in illicit alcohol sales negatively impacts legitimate, tax-paying businesses, tarnishing the reputation of authentic brands and reducing their market share. Alcohol manufacturers are advocating for a "whole-of-society" approach to combat this problem.

“Addressing the spread of smuggled and counterfeit goods requires collaboration across the public and private sectors, as well as active participation from consumers. It’s a collective responsibility to protect legitimate businesses, safeguard tax revenues, and prevent counterfeit products from infiltrating the market,” said Nick Sonderup, Chair of The Alcoholic Beverages Alliance of the Philippines (ABAPI).

Illicit alcohol sales also divert resources to organized crime. David Francis, Managing Director of the Alliance Against Counterfeit Spirits (AACS), emphasizes that counterfeiting and smuggling are more than economic infractions.

“Counterfeiting and smuggling are crimes themselves and they can finance even more serious criminal activity. The new year marks a fresh start to address illegal activities that undermine the rule of law. When people buy counterfeit alcohol, they may be inadvertently supporting a network of criminal operations,” said Francis.

In addition to economic losses, the consumption of counterfeit alcohol poses severe health risks such as methanol poisoning. Unregulated and potentially hazardous, counterfeit alcoholic beverages impersonate well-known brand names, fuelling consumer confusion.

Choose authentic this 2025

Counterfeit goods remain a persistent threat, impacting consumers and businesses all-year round. The Intellectual Property Office of the Philippines (IPOPHL) is urging consumers to exercise caution and vigilance when making purchases.

“Be wary and cautious when buying products, not just online but also in physical markets. If a deal sounds too good to be true, it likely is. Counterfeit goods, including alcohol, are often marketed at a discount that seems hard to resist. If these ‘bargains’ put your health and life at risk, what you’re really getting is a gamble with a bigger price to pay,” said IPOPHL Director General Brigitte da Costa-Villaluz.

“We encourage consumers to be discerning and to only purchase from reputable retailers,” said Atty. Christine V. Pangilinan-Canlapan, Assistant Director of the Intellectual Property Office of the Philippines’ Bureau of Legal Affairs and Supervising Director of the IP Rights Enforcement Office (IEO). “It is best to purchase these products from legitimate stores to ensure that you are getting genuine items and to avoid the risks associated with counterfeit goods,” she added.

To address these challenges, industry organizations call on the government, businesses, and consumers to contribute to a unified response. ABAPI, AACS, and the Asia Pacific International Spirits & Wines Association (APISWA) have launched an awareness campaign to combat the spread of counterfeit and smuggled goods.

The "Drink Authentic, Enjoy Responsibly” campaign aims to inform the public about the dangers and economic implications of illicit alcohol and underscores that drinking responsibly starts with buying authentically.

“Consumers can make safer choices by following a few simple steps,” Francis added. “This includes purchasing only from reputable sellers, carefully comparing prices with local supermarkets, diligently inspecting the product and packaging, and only paying through recognized payment channels.”

This initiative also raises awareness of counterfeit products as a scam, targeting unsuspecting buyers who believe they are purchasing legitimate products. Through the campaign, industry alliances seek to reinforce the message that buying counterfeit alcohol not only contributes to crime but also jeopardizes the safety and security of families and communities.

Consumers can learn more about the campaign through its social media pages on Facebook, Instagram, and TikTok.

Detailed guidelines on avoiding and reporting counterfeit alcohol are also available at https://aacs-global.com/how-to-stay-safe.

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Alsons Dev Formalizes Support for DCWD’s Watershed Management Program

Alsons Dev Formalizes Support for DCWD’s Watershed Management Program

Alsons Development and Investment Corporation (Alsons Dev) formalized its partnership with the Davao City Water District (DCWD) for the Adopt-A-Site project through a Memorandum of Agreement signing held on February 13, 2025, at the Alsons Dev Poblacion Market Central Sales Showroom.

Leading the signing were Alsons Dev Vice President & General Manager Eric de la Costa, Alsons Dev Corporate Communications Manager Margarita Rey-Gross, DCWD General Manager Mildred G. Aviles, CPA, DM-HRM, DCWD Community Relations and External Affairs Department Manager Jovana Cresta T. Duhaylungsod, DCWD Environment and Watershed Protection Division Manager Anji Laura A. Grecia-Lorona and Ryan Vidanes, Executive Director of the Alcantara Foundation, the CSR arm of the Alcantara Group;

Through this partnership, Alsons Dev will adopt and rehabilitate five hectares of land in the Mt. Tipolog-Tamugan Watershed as part of DCWD’s Integrated Watershed Management Program. This initiative supports the protection of this critical water source through sustained reforestation and maintenance efforts over the next five years.

The Adopt-A-Site project encourages stakeholder involvement in watershed conservation, ensuring a sustainable water supply for future generations. Alsons Dev's participation highlights the company’s long-term commitment to environmental stewardship and sustainable development.

Alsons Dev is a leading property developer in Davao, committed to creating sustainable and vibrant communities. For more information about Alsons Dev, visit https://alsonsdev.com/.

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MMDA Tapayan Pumping Station: A Model for Sustainable Waste Management and Flood Mitigation

MMDA Tapayan Pumping Station: A Model for Sustainable Waste Management and Flood Mitigation

Friday, February 21, 2025

The Metropolitan Manila Development Authority (MMDA) is leading the way in sustainable waste management and flood control with its innovations at the Tapayan Pumping Station. This specialized facility transforms water hyacinths, a major contributor to waterway obstruction and flooding, into valuable resources such as charcoal briquettes and lilipots for gardening and community use.

Water hyacinths, with their rapid growth and tendency to clog waterways, pose a significant threat to Metro Manila's drainage systems. The Tapayan River, where one of the MMDA’s Pumping Stations is located, is heavily covered by these invasive plants. "The abundance of water hyacinths severely hinders water flow and impacts the efficiency of our pumping stations," explained Engineer John Chrisler Lucero from MMDA Metro Manila Flood Management Project (MMFMP) - Project Management Office (PMO). "Removing water hyacinths is crucial for flood mitigation. As they habitually form thick mats that impede water flow, they tend to reduce the capacity of waterways and increase the likelihood of overflows and flooding. This facility's efforts directly address this problem. By processing these plants at the Tapayan facility, we do not only alleviate these issues but also contribute to cleaner waterways and a more sustainable environment."

At the Tapayan Pumping Station, collected water hyacinths undergo a significant transformation process. Two (2) products are made from dried water hyacinths: charcoal briquettes and lily pots. Both processes rely on heat and compression. For charcoal briquettes, the dried plants undergo carbonization (heating) and are then mixed with a specific ratio of soil and water prior to extrusion into briquettes of the desired shape and size. Lily pots, on the other hand, are formed by bundling the dried hyacinths, placing them in a mold, and using a hydraulic press to shape them into pots. A binder is added to enhance the pots' durability. This facility enables MMDA to unclog waterways by harvesting water hyacinths without disposing them to landfills. "Diverting water hyacinths from landfills, which generate harmful greenhouse gases like methane, significantly reduces their environmental impact," added Engineer Lucero. "Furthermore, repurposing these plants into valuable products promotes a circular economy."

The facility actively engages with local communities through "palit-kalakal" initiatives, where residents can exchange recyclable materials such as plastic and glass for briquettes and lily pots. This incentivizes proper waste segregation and encourages communities to participate in sustainable SWM programs. According to Engineer Lucero, "these initiatives demonstrate how individual actions can create economic opportunities and introduce positive change."

As of February 2025, MMDA has reported the recovery of 19,881 kilograms of water hyacinths. These efforts have resulted in the production of 4,506 charcoal briquettes and 226 lily pots.

Beyond processing water hyacinths, MMDA motivates communities to participate in briquette production to further promote awareness of sustainable waste management practices. The agency also addresses the challenge of flooding by educating communities about the link between waste and drainage problems, empowering them to become leaders in creating solutions and ensuring long-term sustainability from institutions to households. Engr. Lucero notes that MMDA "aims to inspire broader community engagement that cultivates a lasting impact and a sense of responsibility towards a better quality of life."

The Tapayan Pumping Station serves as a vital component of the MMDA's comprehensive flood mitigation strategy. By effectively removing water hyacinths, the facility directly improves drainage capacity and reduces the risk of flooding in the affected areas. It further exemplifies MMDA's commitment to innovative solutions by transforming waste into resources. The agency is paving the way for a cleaner, greener, and more resilient future for Metro Manila.

Looking ahead, MMDA is exploring the establishment of centralized and decentralized materials recovery facilities to further advance its zero-waste goals.

For more information on MMDA’s projects and initiatives, visit their website or follow @MMDA on social media.

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Visa and Credit Card Association of the Philippines (CCAP) Unveil Partnership on New Financial Literacy Modules to Empower Filipino Consumers

Visa and Credit Card Association of the Philippines (CCAP) Unveil Partnership on New Financial Literacy Modules to Empower Filipino Consumers

Tuesday, February 18, 2025

Visa (NYSE: V), a global leader in digital payments, is collaborating with the Credit Card Association of the Philippines (CCAP) to enhance financial education in the country. Visa will provide modules from its Practical Money Skills global digital platform for use in CCAP's training sessions, aiming to empower Filipinos to make informed financial decisions. Visa’s educational resources aim to help Filipino cardholders in the Philippines, thereby enhancing financial literacy and inclusion in the country.

The Partnership Agreement was signed on February 6, 2025, with key Visa executives in attendance, including Jeffrey Navarro, Country Manager of Visa Philippines; Rolando Ebreo, CCAP Chairman; Geraldine Liggayu, CCAP President; and Alex Ilagan, CCAP Executive Director, along with other representatives from CCAP.

“We are excited to collaborate with CCAP. Providing financial education in the Philippines is crucial for making digital payments accessible and empowering Filipinos. At Visa, we are committed to driving digital and financial inclusion. By offering our education modules, we aim to reach a broader audience and equip individuals with essential skills for the digital economy,” said Jeffrey Navarro, Country Manager, Visa Philippines.

Increasing digital and financial literacy among Filipinos encourages the adoption of cashless payments, offering a more seamless, secure, and convenient option. According to Visa's latest Consumer Payment Attitudes Study, cash usage in the Philippines has declined to 87%, down from 96% in 2022. In 2023, 83% of Filipinos attempted to go cashless, with 43% carrying less cash than the previous year. This trend supports the broader goal of building a robust digital economy in the Philippines.

“CCAP is dedicated to promoting financial literacy and empowering consumers to make sound financial decisions. This partnership with Visa allows us to leverage their expertise to reach more Filipinos and help them navigate the digital landscape. This initiative also aligns with CCAP’s collaborative efforts with the Bangko Sentral ng Pilipinas to promote responsible credit card use and financial literacy among Filipinos. Together, we are building a more inclusive and digitally-savvy Philippines,” said Alex G. Ilagan, Executive Director, CCAP.

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Schneider Electric named World’s Most Sustainable Corporation for a second time in Global 100 rankings

Schneider Electric named World’s Most Sustainable Corporation for a second time in Global 100 rankings

Sunday, February 16, 2025

Schneider Electric, the leader in the digital transformation of energy management and automation, was recently recognized as the World’s Most Sustainable Corporation for 2025 by Corporate Knights and is the first-ever company to rank first in the Global 100 twice, having previously earned this distinction in 2021. This global recognition marks Schneider’s long-standing commitment to delivering the best environmental, social and governance (ESG) efforts in advancing sustainability and innovation across emerging markets worldwide, including the Philippines.

“For many years now, sustainability has been at the heart of what Schneider Electric does. For an IMPACT company it's more than just a corporate goal, it's the driving force that shapes our business decisions and inspires our employees," said Olivier Blum, Schneider Electric's Chief Executive Officer. "This second title as the World's Most Sustainable Corporation from Corporate Knights, alongside other key ESG recognitions, is testimony to the valuable, long-term positive impact we have.”

Schneider Electric secured the top spot in this year’s Global 100 index due to outstanding sustainability initiatives, including promoting gender diversity in leadership, developing innovative solutions for energy efficiency, electrification and decarbonization, and tying executive pay incentives to its sustainability targets. The company also earned strong scores for its success in decoupling energy consumption and carbon emissions from its business growth, alongside significant investments in sustainable research and development.

This global commitment to sustainability is also mirrored in Schneider Electric’s impactful initiatives in the Philippines. In recent years, the company has demonstrated leadership in sustainable development practices across the country, including being named the most Gender-Inclusive Workplace by the 2024 United Nations Regional Asia-Pacific Women’s Empowerment Principles Awards for its efforts in advancing gender equality and inclusion in the workplace, all while delivering energy-efficient solutions through the expansion of its Smart Distribution Center in Cavite.

With 98% of Philippine firms prioritizing sustainability according to the company’s Green Impact Gap Survey 2024, Schneider Electric continuously supports local companies by advancing energy-efficient technologies, digitalization, and solutions for supply volatility and price fluctuations.

“Digitalization is becoming increasingly crucial for Filipino businesses. While challenges still remain, we are making significant strides,” said Ireen Catane, Country President of Schneider Electric Philippines. “Now, being recognized as the most sustainable corporation in the world twice in a row, it is high time to further accelerate efforts in transforming emerging markets in the Philippines into sustainable landscapes that drive progress and innovation.”

The Global 100 index by Corporate Knights ranks companies on sustainability using public data. Schneider Electric has made the list for 14 consecutive years, ranking in the top 10 seven times—a record in its category. Its recognitions mark the start and completion of the Schneider Sustainability Impact Program, tracking ESG progress toward 2025 goals.

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Schneider Electric has contributed to restoring Notre Dame Cathedral in Paris

Schneider Electric has contributed to restoring Notre Dame Cathedral in Paris

Sunday, February 9, 2025

Schneider Electric contributed, by means of donations, to the restoration of Notre Dame Cathedral in Paris. The donated solutions have made it possible to secure and monitor the site's electrical facilities.

The fire that severely damaged the cathedral on April 15, 2019, sparked an incredible wave of solidarity that Schneider Electric wanted to be a part of. "It's an obvious move for Schneider Electric to support actions of this type for symbolic and prestigious sites, as we have done in the past for the Comédie Française state theater and the Antarctic station," highlights Gilles Vermot Desroches, Director of Citizenship, and Institutional Affairs at Schneider Electric.

Innovations for the Future

Schneider Electric provided expertise, products, and solutions thanks to a donation agreement. As such, the Group supplied all the equipment required to supply power to the site and for its security (20 kV HV cells, a 20 kV/410V 1250 kVA transformer, general and divisional electrical switchboards, inverters, safety lighting, devices etc.), as well as the tools for the technical management of the building, making it possible to monitor the functioning of the network and control its power consumption (automatic control systems, sensors, controllers, communication buses etc.).

In addition to the equipment, Schneider Electric is carrying out some of the maintenance of the electrical distribution equipment, providing some of the engineering, studies, commissioning, and programming of the installed systems, as well as the training of future users.

The old electrical installation was inoperable due to the fire and without electricity, reopening was impossible. The new network ensures the distribution and security of the energy supply, incorporating innovative solutions and cutting-edge technologies that optimize the management of its electricity consumption and help ensure the safety of the cathedral.

A Shared Commitment

The project team had to deal with a large number of technical issues demanding ingenuity and preparation.

One such issue was the delivery and installation in early 2024 of the connected TRIHAL transformer, a key element of the cathedral's power supply. Delivered by truck and then raised onto the site above the construction area, this 3.2-ton block was then lowered via a hoist into position in the basement of the presbytery. A specific study had to be carried out for the lifting operation.

Installing the high-voltage substation in an underground vaulted cellar with considerable access and space constraints was also an issue resolved with customized equipment and support.

"This is a project for which the logistics have been quite tricky and required excellent coordination with the other players on site," said Cédric Larcher, Regional Manager of the Electrical Distribution Application Center at Schneider Electric France, responsible for management, performance, and monitoring on site.

In addition to providing infrastructure, around 60 Schneider Electric employees (from factory workers to the site’s network designers) contributed knowledge and expertise as part of a skills transfer program. Schneider Electric’s support also included training partner companies such as the panel builder Ateliers Electriques de France (based in Val-de-Marne) to install the main low-voltage cabinet, FBS Electricité (based in Seine-Maritime) to install the high-voltage substation, ERM (based in Eure) to create specific support structures and Transport Avex (based in Val-de-Marne) to carry out the extremely tricky handling operations in the basement of the presbytery.

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Rise Against Hunger Philippines Celebrates A Decade of Leading the Fight Against Hunger

Rise Against Hunger Philippines Celebrates A Decade of Leading the Fight Against Hunger

Sunday, February 2, 2025

Rise Against Hunger Philippines (RAHP) recently celebrated a decade of transformative impact in the fight against hunger, bringing together over 100 partners, donors, and supporters at a special event in Makati City. The milestone event highlighted the strong dedication of RAHP to ending hunger and finding lasting solutions for communities in need across the country.

Since its founding in 2015, RAHP has remained at the forefront of addressing hunger across the Philippines. Through the dedicated efforts of its partners and supporters, RAHP has: 

• Delivered millions of meals to food-insecure communities.
• Provided critical emergency relief to disaster-affected areas.
• Empowered communities to build sustainable food security solutions.

As part of the milestone celebration, RAHP announced the launch of the Pabaon Project, an online fundraising initiative to improve nutrition for students in remote primary schools in Ifugao. This initiative reflects RAHP’s continued commitment to addressing the root causes of hunger by enhancing access to nutritious meals, which are important for academic success and community development.

“We are proud to launch the Pabaon Project as part of our broader mission to end hunger, particularly in areas with the highest levels of food insecurity. This initiative will help ensure that no child goes hungry, enabling them to thrive in school and their communities,” said Jomar Fleras, Executive Director of Rise Against Hunger Philippines.

Looking Ahead

As the organization enters its second decade, RAHP is focused on expanding its impact, strengthening partnerships, and continuing to lead the fight against hunger in the Philippines. The organization’s decade-long leadership, expertise, and commitment have solidified its role as a key force in the movement to end hunger.

To amplify its efforts, RAHP has invited actor and humanitarian Piolo Pascual to serve as its campaign ambassador. Through his platform, Pascual aims to inspire more Filipinos to take part in the movement towards a hunger-free Philippines.

“Our work is far from over, and with the continued support of our partners and the Filipino people, we are confident that we can make a lasting impact in the fight against hunger. Together, we can build a future where no child goes to bed hungry, and every community thrives,” Fleras added.

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Marking 70 Years of Excellence: PMA’s 43rd Agora Awards Honors Stellar Marketing Pioneers

Marking 70 Years of Excellence: PMA’s 43rd Agora Awards Honors Stellar Marketing Pioneers

The Philippine Marketing Association (PMA) rolled the carpet for the 43rd Agora Awards Gala at the Manila Ballroom, Manila Marriott Hotel, celebrating the pinnacle of marketing excellence, honoring outstanding individuals and organizations who have significantly shaped the industry landscape. 

Honoring this year’s celebration, the 43rd Agora Awards Gala brought a special meaning as it coincided with PMA’s 70th anniversary, encapsulated by the theme: “AGORA S.M.I.L.E. – Stellar Marketing Innovators: Legacy of Excellence.”

With the leadership of Director-in-Charge and Overall Chairperson Alpha Gracias C. Allanigui, the 43rd Agora Awards has become a landmark event over the years, and now, it has expanded its recognition to include groundbreaking new categories to celebrate innovative strategies and transformative contributions that push boundaries and set new standards of excellence.

"We are blessed to have not only notable luminaries but also outstanding enterprises in our Agora roster," said Allanigui. "These awardees are making waves and consistently raising their game through their legacy of excellence."

The 43rd Agora Awards introduced new categories to reflect the ever-changing marketing landscape, emphasizing the importance of addressing contemporary challenges and opportunities within the industry. These new categories include Outstanding Achievement in Social Enterprise, which recognizes marketing initiatives that empower communities and drive social change; Outstanding Achievement in Sustainability Marketing, highlighting campaigns that promote environmental responsibility and sustainable practices; and Outstanding Achievement in Marketing Campaign, celebrating groundbreaking strategies and innovative approaches that deliver exceptional results. These additions underscore the awards’ commitment to acknowledging marketers who not only excel in their craft but also contribute meaningfully to society and the planet.

Among the highlights was the Agora Special Trailblazer Award, which honors individuals or companies with triumphs in three distinct Agora categories, showcasing sustained innovation and excellence. This year’s recipient, Century Pacific Food, Inc., exemplified this through its unparalleled achievements, including Agora Company of the Year (2011), Outstanding Achievement in Marketing Management (2014), and Outstanding Achievement in Export Marketing (2018).

Another notable category, the Agora Distinction Award for Nation-Building, celebrates individuals who have elevated the nation’s status through exemplary contributions in their respective fields. This honor was bestowed upon Mansmith and Fielders, Inc., under the leadership of Josiah and Chiqui Go, for their transformative impact on marketing education. Their commitment to fostering a culture of learning, mentorship, and sharing best practices has cemented their role as a cornerstone of marketing innovation and nation-building.

Other winners who embody ingenuity and excellence in their fields included Global Dominion Financing, Inc., SPD Inc., and Avocadoria for Outstanding Achievement in Entrepreneurship across large, medium, and small-scale business categories, respectively. ACEN and Jos Ortega were recognized for their achievements in marketing communication, while Unmeat shone in export marketing. UST and individual educators Enrique Caeg and Dr. Antonio Etrata were celebrated for their contributions to marketing education. The evening also highlighted Rags2Riches’ excellence in social enterprise, Agridom’s sustainability marketing efforts, and Knowledge Channel’s advocacy marketing initiatives. GCash received accolades for its standout marketing campaign, while Greg Banzon and Robert Hechanova were honored for their achievements in marketing management and overseas marketing, respectively.

Significantly, Century Pacific Food’s UnMEAT brand and Greg Banzon each received their second recognition in Export Marketing and Marketing Management, respectively. These distinguished achievements place them on the path to Hall of Fame induction, contingent upon securing another win within the next five years.

COMPLETE LIST OF AWARDEES

Agora Special Trailblazer Award: Century Pacific Food, Inc.

SET 1: Marketing Education and Advocacy

Outstanding Achievement in Marketing Education: University of Sto. Tomas

Outstanding Achievement in Marketing Education – Collegiate: Dr. Antonio E. Etrata – UST

Outstanding Achievement in Marketing Education – Higher Education/Professional: Enrique Pablo O. Caeg, CPM Asia

Outstanding Achievement in Sustainability Marketing: Agridom Solutions Corporation

Outstanding Achievement in Advocacy Marketing: Knowledge Channel Foundation, Inc.

Outstanding Achievement in Social Enterprise: Rags2Riches

SET 2: MarCom & Entrepreneurship

Outstanding Achievement in Marketing Communications – Individual: Joselito B. Ortega

Outstanding Achievement in Marketing Communications – Company/Enterprise: ACEN RES / Tony Valdez

Outstanding Achievement in Export Marketing: UnMEAT

Outstanding Achievement in Entrepreneurship – Small Scale: Czarina J. Sevilla, Avocadoria.ph

Outstanding Achievement in Entrepreneurship – Medium Scale: Sarah P. Deloraya-Matero, SPD Jobs, Inc.

Outstanding Achievement in Entrepreneurship – Large Scale: Patricia P. Palacios, Global Dominion Financing, Inc.

SET 3: Marketing Management

Outstanding Achievement in Overseas Marketing: Roberto Hechanova

Outstanding Achievement in Marketing Management: Gregory Francis H. Banzon, Century Pacific Food, Inc.

Outstanding Achievement in Marketing Campaign: GCash

Agora Distinction Award for Nation-Building Marketing Leadership: Mansmith & Fielders

PMA made the conscious decision not to award a Marketing Company of the Year this year, upholding its commitment to maintaining integrity and ensuring a rigorous, fair judging process.

JUDGING PROCESS

The Agora Awards follows a meticulous and transparent process to ensure that only the most deserving candidates are recognized. Nominations are carefully screened for eligibility, and nominees are informed of their status and submission requirements. Throughout the process, confidentiality is strictly upheld, with all committee members signing agreements to protect sensitive information.

Entries are assessed by category heads and validated via thorough verification, which includes interviews and due diligence. Judges are then selected based on their expertise, forming three panels that evaluate categories aligned with their areas of practice. To maintain objectivity, judges receive documents for review days before deliberations. During the deliberation process, only judges and the official tabulator, SGV, are present, ensuring fairness and impartiality. Winners are announced only after SGV verifies the results.

Chairperson Allanigui expressed her gratitude to the judges, category heads, committees, and supporters who worked tirelessly to bring the event to life. She also shared her personal reflection on leading the Agora Awards: “The Agora Awards is my way of giving back to the marketing and business community. It is a labor of love, a journey of learning and patience, and a constant reminder of Filipino ingenuity. The stories of our nominees and awardees are inspiring testaments to innovation and integrity. For me, the Agora is more than an event—it is a beacon of hope that highlights the brighter side of our nation’s future.”

She concluded by lauding all the awardees, adding, “Their stories remind us that the best marketing comes from the heart, driven by purpose and a desire to uplift and inspire. Congratulations to all the awardees for being true beacons of excellence. May your work continue to inspire businesses to thrive while helping build a brighter future for all.”

To learn more about the PMA’s Agora Awards and see how you can be part of their annual prestigious event, you may visit the Facebook page of the Philippine Marketing Association or https://philippinemarketing.org/agora-awards/

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DOT, DSWD formalize partnership to aid disaster-affected tourism front liners

DOT, DSWD formalize partnership to aid disaster-affected tourism front liners

Tourism workers affected by natural calamities, disasters, and emergencies can now avail of financial and training assistance from the Department of Tourism (DOT) and the Department of Social Welfare and Development (DSWD). 

This, after Tourism Secretary Christina Garcia Frasco and Social Welfare and Development Secretary Rex Gatchalian formally sealed the Memorandum of Agreement (MOA) on the Bayanihan sa Bukas na may Pag-asa sa Turismo (BBMT) program on Thursday (Jan. 23). Undersecretaries Shahlimar Hofer Tamano and Diana Rose Cajipe were also present and served as witnesses. 

This means that qualified tourism frontliners may now avail of the DSWD’s existing cash assistance programs, including the Emergency Cash Transfers (ECT) and Cash for Work, while simultaneously receiving the DOT interventions on alternative livelihood training programs like basic hilot; candle making; beads and artwork training; basic bread and pastry making; detergent making; fun farm tour product development; tourism awareness and tourist reception seminar; community-based kulinarya; and the Filipino brand of Service Excellence (FBSE), if their usual sources of livelihood have been disrupted by calamities and emergencies, including those affected by the recent eruption of Mt. Kanlaon in Negros Occidental. 

The partnership seeks potential program participants who can be disaster-qualified tourism workers listed under the Listahanan 3; other qualified household beneficiaries under a standardized/unified targeting system used by the DSWD; other criteria prescribed in other disaster risk reduction guidelines that will be promulgated in the future; resident workers in tourism destinations or attractions; members of a community-based tourism organization or beneficiaries jointly approved by the DSWD and DOT; or may be affected by calamities or emergencies that disrupted their livelihood as tourism service providers. 

“I'm so grateful to Secretary Rex Gatchalian and to the entire team of the DSWD for the culmination of months of coordination that will benefit thousands of tourism workers across the country,” Secretary Frasco said in her speech during the signing ceremony held in Pasay City. 

“Tourism is such a reliable source of livelihood and a reliable pillar of our economy that notwithstanding climate-related disasters, it can continue to provide a source of employment and income. And what the partnership with the DSWD will do is that it will capacitate the DOT as well to come in and to provide the assistance that's necessary for them to go on with their lives and continue to have sources of livelihood,” she emphasized, noting that the partnership is just the beginning of more collaborations with the DSWD. 

“Through this partnership, we can also see where national government funding goes– that there is a concrete demonstration of the result of the government interventions given to our tourism workers. In the DOT, we are committed to continuing to uplift the lives of Filipino tourism workers all over the country and to capacitate them with skills that will ensure that tourism continues to be a positive force in their lives and the transformation of the quality of lives of their families,” she added. 

For his part, Secretary Gatchalian said that this partnership ensures “that the marginalized, those affected by natural calamities, or those with a greater poverty issue,”, are directly impacted by the financial capacities of the DSWD: “I would like to express our gratitude to the Department of Tourism for this groundbreaking partnership that will help our dedicated workers in the tourism industry. The tourism sector is undeniably a cornerstone of our economy. The tireless efforts of our tourism workers have played a crucial role in showcasing the beauty of the Philippines. However, because of the recent disasters that hit the country due to national calamity and natural and manmade hazards that were further aggravated by the effects of climate change, it is unfortunate to witness the devastating impacts of calamities in our poor communities. Part of these communities that are directly affected whenever we have disasters are the workers in the tourism center since their families, homes, and properties are not the only ones that are affected, but also their way of life.” 

“We are very excited that this partnership is a synergy of your vision with our mandate and making sure that we efficiently use government resources to reach as many communities to help as to many distinct communities there are in the country. In response, the DSWD is proud to partner with the DOT to implement the Bayanihan sa Bukas na may Pag-asa sa Turismo” or the BBMT,” he added. 

Last May 27, 2024, both Secretaries attended the pilot run of the BBMT to give financial and training assistance to the victims of widespread flooding in several areas of the Davao Region and Agusan Del Sur in the Caraga region in early February 2024. The ceremony was held in Mati City, Davao Oriental.

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BIGO Awards Gala 2025 Dazzles Over a 140,000 Viewers Online and Offline

BIGO Awards Gala 2025 Dazzles Over a 140,000 Viewers Online and Offline

Thursday, January 30, 2025

Over 1,000 guests attended the Gala that was held in Singapore and over 140,000 viewers watched the event livestreamed on Bigo Live

Bigo Live, the leading global livestreaming platform, recognised more than 200 top content creators from around 40 countries at the sixth annual BIGO Awards Gala 2025 that was held in Singapore. The annual Gala recognised and celebrated Bigo Live’s content creators and the wider global community that promotes positivity and spreads happiness through an inclusive digital livestreaming platform. 

“The BIGO Awards Gala celebrates the most popular and brightest content creators who have made a positive impact on their local communities and beyond. This event underscores Bigo Live’s commitment to empowering people to showcase their talents, share inspiring stories, and connect with people worldwide online and offline. We remain dedicated to building a trusted and positive platform and ecosystem that fosters creativity, inclusivity, and meaningful connections,” said a Bigo Live spokesperson.

Ambassadors and guests from leading business associations in Singapore joined over 1,000 guests at the Gala which was held at the Marina Bay Sands Theatre. The Gala was co-hosted by Vernetta Lopez, veteran Singaporean actress and radio DJ, and Rishi Budhrani, renowned Singaporean actor, host and comedian. It was also exclusively livestreamed on Bigo Live to over 140,000 viewers globally.

Celebrating Power Of Connection and Creative Expression 

'Live Your Oasis' was the theme of the 2025 Gala which celebrated creativity, community, and sustainability while fostering a safe and innovative digital ecosystem. 

The highlight of the Gala was the recognition of outstanding content creators, with over 200 creators and families honoured across Regional, Continental and Global Top Awards including ‘Most Uplifting Livestream’, ‘Best Family Content’ and ‘Global Community Builder’.

The top three winners of the Regional ranking from The Philippines were CHA (Bigo ID: gonggcha), Jᴀɴɴɪɴᴇ (Bigo ID: ninjajannine) and iKᗩᑎG (Bigo ID: ikangmo) while Families ranked in the top three Regional ranking include The Daniels (Fam ID:77733), PRIME (Fam ID: 15030) and DKSA (Fam ID: 6369).

Fans and viewers from around the world also supported their favourite content creators through the ‘vote box’ on Bigo Live. The votebox allowed online viewers to vote for,

• Most Popular Broadcaster of the Year

• Most Popular Family of the Year

• Gala Star

The virtual live voting session brought together Bigo Live’s online and offline community to uplift the performers and the top performing content creators.

Guests were also treated to a dazzling array of performances. A total of 35 performers from around the world lit up the night with captivating performances across pop, opera, hip hop, and rock music, as well as acrobatic and dance acts, showcasing how art and creative expression transcends borders and unites cultures. The lineup of performers include United Queens (UK), The Camellias (Japan), Eman & Mohanad (Egypt), The Blue Halo Experience (US/Canada), Divine Harmonies (The Philippines) and Luminous (Vietnam).

Transcending Borders, Uniting Cultures

The global creator economy is projected to be worth $480 billion by 2027, according to a report by Goldman Sachs, and Bigo Live is leading the way in fostering meaningful connections both online and offline by offering a safe digital space for users across countries to build communities through shared interests. The platform, which has over 500 million users in 150 countries, has built a positive, inclusive and diverse social ecosystem through its responsible use of the internet, localised market strategy and community-first approach.

Bigo Live Philippines heavily invests in the continual expansion and innovation of its tools and capabilities for creators to unlock their creative potential. Over the years, the platform has initiated awareness campaigns and programmes for meaningful content and collaboration to drive positive impact and change in the Philippines. These include campaigns promoting inclusivity and positive impact such as the Transgender Talent Show in collaboration with Bigo Runway and Bigo Voice Music Fest.

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Philippines to Host ASEAN Tourism Forum 2026

Philippines to Host ASEAN Tourism Forum 2026

Friday, January 24, 2025

In a significant milestone for Philippine tourism, The Philippines represented by Secretary of Tourism Christina Garcia Frasco formally accepted the chairmanship of the ASEAN Tourism Forum (ATF) 2026 during a ceremonial handover held at the Johor International Convention Center on January 20, 2025. The symbolic gavel was handed over to Secretary Frasco by Dato Sri Tiong King Sing, Malaysian Minister of Tourism, Arts and Culture marking The Philippines' commitment to host this prestigious event.

The ATF is set to include the highly anticipated ASEAN Tourism Ministers’ Meeting, which will convene in the province of Cebu in January 2026.

Meanwhile, the preparatory meetings leading to the most prestigious gathering in ASEAN will be held in Manila and Boracay.

“As the Philippines takes on the Chairmanship of ASEAN 2026, I invite you to join us in the Philippines for the 29th ASEAN Tourism Ministers’ Meeting in Cebu on January 2026. It will be an opportunity not just to discuss policies, but to witness firsthand the immense potential for sustainable tourism growth in the region,” Secretary Frasco said.

She highlighted the warmth and hospitality of the Filipino people, along with the rich culture and stunning natural beauty that Cebu has to offer.

Secretary Frasco emphasized that “Cebu is a hallmark of unity — evincing what can happen when communities, businesses, and governments come together to create a tourism model that is both profitable and responsible”.

“The Philippines, with its spirit of hospitality and deep sense of community, stands ready to open its pristine shores to all of you, where we will write a new chapter of the ASEAN story: a legacy of unity, sustainability, and prosperity for all,” she added.

Aside from the ASEAN meetings, a TRAVEX trade show, and various conferences will also be hosted by the Philippines as part of the ATF 2026.

The Philippines' upcoming hosting of the ATF follows the country's successful mounting of the 36th UN Tourism Joint Commission Meeting for the Asia Pacific and South Asia, as well as the inaugural UN Tourism Regional Forum on Gastronomy Tourism.

Philippines as Vice Chair

Alongside her participation in the ASEAN Tourism Forum 2025, Secretary Frasco served as vice chair at the 28th ASEAN Tourism Ministers’ Meeting, which was attended by tourism ministers from ASEAN member states Malaysia, Indonesia, Brunei, Singapore, Thailand, Cambodia, Timor Leste, and Vietnam, as well as representatives from Russia, Japan, India, and South Korea.

As the lead country coordinator for the development of the ASEAN Tourism Sectoral Plan (ATSP) Post-2025, Secretary Frasco presented updates and recommendations to fellow ministers aimed at fostering a tourism sector that drives equitable and sustainable economic growth for all.

“The ATSP envisions a tourism landscape that not only stimulates economic progress but does so in a manner that is equitable and sustainable. Our focus extends beyond quantity to quality – prioritizing convenience and safety in tourism, promoting longer stays and increased spending, all while safeguarding our natural resources and honoring our heritage and culture,” said Secretary Frasco.

She also emphasized the Philippines’ commitment to work with its ASEAN neighbors to build a sustainable tourism industry, “where tourism is not only about counting visitors but measuring their spending, contributions, and impact upon our communities, driven by the primordial principle of preserving the unique cultures and ecosystems that make the ASEAN a truly special place to visit.”

The Tourism Chief of the Philippines also called ASEAN a “family.” “United by a shared vision for the mutual prosperity of our nations, we perpetuate the notion that tourism is a force for good: transforming lives, sustaining livelihoods, forging friendships, creating memories etched in the hearts of all who come upon our streets and shores.”

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