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90,000 Bangsamoro Kids Learn Peace and Inclusion Through Animation

Sunday, April 27, 2025


In a remote Bangsamoro village, children sit captivated as Isla Maganda, brings to life a world where resilience, collaboration, and problem-solving are learned alongside foundational skills. Now, 90,000 children are learning these essential skills through a world-class animation and audio series rooted in Bangsamoro’s cultural values. In classrooms equipped with devices, children have already watched the series an average of 2-3 times, and a total of 99,527 workbooks have been distributed, providing engaging hands-on activities to reinforce their learning.

The Bangsamoro Government, in partnership with the Australian Government, introduced Isla Maganda, the first program in Bangsamoro to integrate 21st-century skills and Social and Emotional Learning (SEL) into early education. Isla Maganda reaches children in remote and disadvantaged areas, helping them build the skills they need for lifelong learning. To date, 546 public elementary schools, learning centers, Indigenous Peoples Education (IPED) implementing schools, Special Education (SPED) Centers, and madaris (Islamic schools) across six provinces have benefited from this initiative.

To strengthen teachers’ capacities and address learning gaps, 2,622 teachers have been trained and provided with the animated series’ teacher’s guide and children’s workbooks.

Low literacy rates have persistently challenged the Bangsamoro region, driven by barriers in access, quality, and inclusion, leading to widespread disparities. The region has the lowest literacy rates among 17 regions in the Philippines, and according to the Ministry of Basic, Higher, and Technical Education’s (MBHTE) 2021 Activity Baseline Results, most Grades 1 to 3 students perform below expected standards.

Isla Maganda aims to bridge this gap by delivering engaging, culturally relevant learning through animation and audio storytelling. This 20-episode series for Kindergarten to Grade 3 (K-3) learners strengthens literacy, numeracy, and peace education, while embedding core Bangsamoro values such as respect, honesty, and empathy. Developed over four years, it is a collaborative effort uniting government partners, international production teams, local talents, and education experts.

MBHTE Minister Mohagher M. Iqbal affirmed the importance of Isla Maganda’s rollout to schools across BARMM, including remote and conflict-affected areas.

“Many young learners grow up in conflict-affected or geographically remote areas, where access to quality and inclusive education is inconsistent, having a detrimental impact on their learning and future opportunities.”

“I commend the efforts of MBHTE, the Australian Government, DepEd, and education leaders across the country for their dedication to delivering quality, inclusive education to children in BARMM through Isla Maganda. Now, more young learners will gain the essential skills they need to excel in their learning, empowering children, strengthening communities, and building a future of peace and prosperity for our region.”

The Australian Embassy worked closely with MBHTE to provide technical assistance in developing Isla Maganda materials, ensuring they are tailored to the Bangsamoro context and designing teacher training programs to support their seamless integration into classrooms.

Each episode of Isla Maganda, part of the 21st Century Skills and Social and Emotional Learning (SEL) curriculum, is accompanied by lesson plans for teachers provided by MBHTE, ensuring its effective integration into the broader education curriculum across BARMM.

Ma. Socorro Tabuga, a teacher at Lapok Elementary School in Shariff Aguak, Maguindanao, was among the first to introduce Isla Maganda to her Kindergarten students in February. After completing a three-day master training course on using Isla Maganda classroom materials and facilitating discussions on key concepts, she was eager to see how her students would react.

“Isla Maganda is helping my students develop important skills like empathy, self-control, and cooperation. Since introducing the series, I've noticed a positive change in the way they interact, and there’s less fighting. They identify with the characters they like and adopt their traits, which has led to better interaction, teamwork, and problem solving,” she shared.

Isla Maganda is also accessible to everyone through its dedicated YouTube channel (www.youtube.com/@IslaMaganda), enabling more children, even those outside the region, to engage with the series, develop foundational skills, and build a pathway to academic success and contribute to lasting peace.
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Alsons Dev Receives Distinctions from BPI, Pag-IBIG, and the City Government of Davao

Alsons Development and Investment Corporation (Alsons Dev) has been recognized by three major institutions for its significant contributions to housing development and tourism. The company received distinctions from the Bank of the Philippine Islands (BPI), the Pag-IBIG Fund Stakeholders’ Accomplishment Report (StAR) Awards, and the City Government of Davao’s PASIDUNGOG: Garbo sa Dabaw 2025 awards.

Recognized for Excellence in Housing and Community Development


At the BPI Awards held on March 18, 2025, at the National Museum of Natural History, Alsons Dev received multiple distinctions for its housing loan performance—primarily driven by its mid-cost housing brand Nurtura. The company was named the Top 4 Local Developer in Title Delivery and Top 7 Local Developer in Production, as well as top recognitions for two new categories: Top Local Developer in Loan Portfolio Quality and Top Local Developer in Market Share.

Having been a consistent awardee at the BPI Awards since 2020, these new honors further highlight the company’s dedication to customer-centric service and commitment to compliance and operational excellence in housing delivery.


Complementing its private-sector distinction, Alsons Dev was also honored by a national government entity. On March 14, at the Pag-IBIG Fund Stakeholders’ Accomplishment Report (Pag-IBIG StAR) Awards held at SMX Convention Center Davao, the company received the Special Award for the Highest Number of Socialized Units Taken Out in the Mindanao region. This recognition was driven by Molave Homes, its socialized housing project in Alabel, Sarangani. The award affirms Alsons Dev’s support for accessible homeownership and its strong coordination with Pag-IBIG Fund in serving the housing needs of Filipinos.

“These recognitions from both private and government institutions reinforce our purpose: to make quality housing more accessible to Filipino families through well-planned communities, reliable service, and a deep commitment to our core values of excellence and customer-centricity. We are grateful for the trust of our partners and proud of the teams that consistently embody these values to deliver outstanding results,” said Miguel Rene A. Dominguez, President and CEO of Alsons Dev.


Rounding out the honors, Alsons Dev was recognized at the Pasidungog 2025: Garbo sa Dabaw awarding ceremony on March 13. Poblacion Market Central was awarded under the Tourism category for its role in promoting Mindanaoan heritage and supporting local enterprises.

“We take pride in creating spaces that celebrate Mindanaoan heritage while fostering vibrant communities. This recognition reaffirms our mission to support local enterprises and contribute to Davao City’s sustainable growth,” Miguel Dominguez added.

A Testament to Alsons Dev’s Commitment to Inclusive Growth

The recognitions from BPI, Pag-IBIG Fund, and the City Government of Davao collectively underscore Alsons Dev’s broad contributions—from expanding access to quality housing to driving local economic development. As a homegrown developer, Alsons Dev remains committed to creating lasting value through thoughtfully developed communities that support both families and the cities they live in.

For more information about Alsons Dev and its developments, visit https://alsonsdev.com.
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GCash honors women who lead, inspire, and conquer at the She Can Awards 2025

She Can Awards 2025

By highlighting the achievements of women in tech, GCash is helping inspire the next generation of women leaders to pursue careers in technology and drive innovation forward

GCash, the Philippines’ leading finance superapp and cashless ecosystem, hosted She Can 2025 to recognize the leadership, resilience, and influence of its female employees and their significant contributions beyond their job titles. In acknowledging the valuable contributions of women in tech, GCash is setting a powerful example of how to make a difference in the world of innovation through diversity and inclusion.

She Can 2025 went beyond a simple awards ceremony, honoring women for their workplace contributions, resilience, and community impact. The initiative began with an open call for nominations, gathering 78 inspiring stories of women colleagues who lead by example, uplift others, and overcome challenges. From these, 12 honorees were selected across She Can Lead, She Can Inspire, and She Can Conquer, each showcasing unique strengths and unwavering perseverance.

At the heart of the celebration was the She Can Empowerment Forum, where noted journalists Ces Drilon, Bernadette Sembrano, and Jacque Manabat shared their personal experiences and insights about taking charge and breaking barriers. Manabat, a former ABS-CBN reporter, delivered a powerful message: "Iba ang lakas ng babae (The strength of women is unique). We don't let our scars define us but rather nurture those scars to make a difference, make an impact, and use our skills for good.” She encouraged women to step outside their comfort zones as a path to growth and self-discovery.

Martha Sazon, President and CEO of Mynt, the holding company of GCash, further amplified this message, emphasizing the company’s commitment to women empowerment: “At GCash, we don’t just celebrate women—we invest in their success. Women are leaders, innovators, and change-makers, and their resilience drives not just our company but entire communities forward. Through our initiatives, we are creating an ecosystem where women have the tools to thrive in and beyond their careers. When women rise, we all rise.”

The initiative's honorees were presented with unique plaques, symbolizing their light and strength, as they shared their journeys and reflections. The efforts of GCash to empower women extend well beyond the “She Can” initiative. Women comprise 47% of GCash’s workforce and hold 49% of leadership positions, far surpassing the industry average. The company also partnered with Connected Women in 2023 to provide STEM skills training, enabling Filipino women to thrive in the evolving digital economy.

“She Can 2025” affirms the commitment of GCash to celebrate and empower women in tech. By honoring their innovation, leadership, and resilience, GCash inspires future generations of women to break barriers, drive advancements, and create transformative impacts in the tech industry and beyond.

For more information, visit www.gcash.com.
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Bossjob Makes Bold Campus Move at UP Fair 2025, Advocates for Inclusive Careers and Smarter Job Hunting

Sunday, April 20, 2025

Bossjob UP Fair 2025

In a vibrant blend of music, youth, and meaningful advocacy, Bossjob, the Philippines’ leading AI-powered, chat-first recruitment platform, joined this year’s UP Fair 2025 not as a career expo participant—but as a lifestyle ally, brand champion, and changemaker.

Held from April 2 to 5, 2025, at the University of the Philippines - Diliman, UP Fair is one of the country’s biggest university-led events, with over 50,000 attendees across four days. For Bossjob, the opportunity to immerse in this energetic, cause-driven environment signaled more than a traditional brand activation—it was a statement of intent: to meet the next generation of talents where they are, with tools and support they can actually use.

A Career Platform That Doesn’t Wait for the Career Fair

Bossjob’s participation marked its first foray into a non-career-focused youth event, breaking the mold of traditional job portals. Instead of limiting its presence to job fairs or corporate-led activations, Bossjob brought its advocacy for access and equity in hiring straight to a creative, youth-centered platform.

Through an interactive booth experience that offered free ice cream, cotton candy, and exclusive giveaways, Bossjob attracted over 2,000 attendees eager to engage with the platform. New users were encouraged to download the app, like the Facebook page, register their profiles, and explore its innovative features—all while enjoying a sweet treat and a welcoming space to talk careers.

A Platform for Everyone: From Blue-Collar to “Open Collar” Careers

Visitors explored Bossjob’s tech-forward features, including:

● Direct to Chat with Recruiters – a feature that puts job seekers in immediate contact with hiring managers

● AI Resume Analysis – smart feedback to help users improve their resumes

● AI CV & AI Photo Generator – creative tools that help users present themselves more confidently and professionally

The app’s inclusive approach—designed for ALL—was fully on display. Bossjob reinforced its commitment to providing job seekers with free, easy-to-use, and meaningful tech to land the roles they deserve.

Advocacy in Action: Aligning with the UP Fair’s Daily Themes

True to the spirit of UP Fair, Bossjob integrated its mission with the event’s daily advocacies:

● Day 1 – Kalye Tunes (Urban Poor): Advocating for equal job opportunities for underserved sectors

● Day 2 – Quests (Women & Gender): Championing inclusive hiring and gender equity in the workplace

● Day 3 – Elements (Peasants): Providing access to dignified work for all

● Day 4 – REV Music Festival (National Minorities): Exploring partnerships to extend recruitment access to marginalized groups

● Overall Fair Theme – Education: Reinforcing Bossjob’s commitment to supporting students as they transition from campus to career


“UP Fair was the perfect space to engage young people not just as job seekers but as future leaders, creatives, and community-builders,” said Ibon Ma. Laya Toledo, Marketing Director of Bossjob PH. “We weren’t there just to promote the Bossjob platform and its services. We were there to champion career accessibility, digital empowerment, and real options for real people.”

Building Careers with Culture and Community

Beyond downloads and giveaways, Bossjob’s presence was about building a meaningful relationship with the country’s next workforce. By planting its flag at UP Fair 2025, Bossjob isn’t just offering a faster way to find a job—it’s offering a fresh, inclusive, tech-enabled way to build a career.

As Bossjob continues to scale its presence nationwide, it remains focused on one goal: to be the recruitment platform that makes job hunting smarter, more human, and more hopeful.

To learn more or try the platform, visit Bossjob.ph or download the Bossjob app today.
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Emirates’ Aircrafted KIDS initiative reaches 700 young students across Asia

Saturday, April 19, 2025


Emirates donated handmade children’s backpacks made from upcycled aircraft interiors to children in India, Bangladesh, and Pakistan

Supporting children’s education and making meaningful connections within the communities it serves, Emirates has engaged with several educational entities across Asia; to provide 700 handmade schoolbags and essential stationery supplies directly to young students. Each schoolbag is a piece of history—a limited-edition bag from Emirates’ Aircrafted range, made from the fabrics and parts of Emirates’ iconic aircraft. With 1300 bags already distributed across Africa, the Asia Aircrafted KIDS delivery is part of a larger initiative by Emirates to repurpose and upcycle materials for the benefit of children across the globe.

Aircrafted Kids by Emirates goes to Asia

In India, Emirates collaborated with Smile Foundation India, a respected institution that provides education, healthcare, and livelihood programs to children aged between 6-14 years. In Bangladesh, Emirates partnered with Kanan, Thikana (Shelter Home), and Ahsania Mission Shishu Nagari – three sister entities across Dhaka that provide shelter for women and children, and a safe place to nurture education and wellbeing. In Pakistan, Emirates worked with SOS Children’s Villages, a renowned entity which serves local communities by creating a nurturing and inspirational space for financially disadvantaged youths to continue their education. In the Philippines, Emirates has been a long-time partner of Virlanie Foundation, a non-profit organization that aims to help disadvantaged children reach their full potential and reintegrate them into society. Through the Emirates Airline Foundation, Emirates has a long history of supporting children’s welfare programs, and Aircrafted Kids is an extension of this work.

Emirates has a local office in India, Bangladesh, Pakistan, so each entity was visited by the Emirates representatives who helped pack the bags and distribute them and were eager to connect with the organizations who do such important work in the community. Inside the bags, Emirates provided school supplies such as stationary, calculators and essentials, as well as a variety of books that can be shared throughout schools.

The next stop on the Aircrafted Kids schoolbags trail is Egypt, with more destinations in the MENA region to follow.

The making of Aircrafted Kids schoolbags


As part of an environmental strategy that includes responsible consumption, Emirates committed to repurposing more than 50,000 kilograms of materials, from 205 aircraft that are undergoing a cabin interior refit and refresh. The team at Emirates Engineering brainstormed a myriad of ways in which the old materials could be reused and upcycled and settled on a range of sturdy backpacks. The high-quality seat fabric of Emirates Economy Class seats is 95% wool and 5% nylon, a flat weave structure sourced from Germany and Ireland which is ideal for upcycling due to its durability and non-flammable nature.

In a dedicated workshop at Emirates, a team of 14 Engineering Maintenance Assistants creatively designed and tailored a whole range of backpacks for children of different ages. The Emirates Corporate Communications, Marketing & Brand team then identified charitable entities, schools and foundations, where the bags could be distributed for most impact, communicating with the NGOs on what their preferences would be. The teams spent weeks researching styles, ensuring the bags were safe and comfortable for children to use. Across all the bag designs, the fabrics were professionally laundered, then further deep cleaned by hand, leather-conditioned for the accents, and thoroughly disinfected before being sewn into unique pieces. Brand new lining was added to the bags, along with functional zippers and adjustable straps, before being packed into specially branded ‘Aircrafted Kids’ boxes and shipped to their final destinations.

With the transport and logistics fully supported by Emirates’ SkyCargo teams, and dnata Logistics across the continents – Aircrafted Kids by Emirates connected the community of employees within Emirates to achieve a meaningful goal.

Aircrafted by Emirates Limited Edition Luggage for sale

Emirates fans can also get involved in this ‘connecting communities’ initiative, by purchasing limited edition luggage in the coming months, as the Aircrafted by Emirates retail range prepares to launch a second phase of the capsule collection. Like the first collection, which sold out in a matter of days - proceeds after costs are donated to Emirates Airline Foundation supporting humanitarian projects around the world. Customers and fans can also donate to Emirates Airline Foundation any time, and help children in need.

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CCIP unveils its first-ever official theme song, “Beauty & Beyond”

Monday, April 14, 2025


A Tribute to the Philippine Cosmetics Industry

The Chamber of Cosmetics Industry of the Philippines (CCIP) proudly unveils its first-ever official theme song, “Beauty & Beyond”, a powerful tribute to the organization and its members. This milestone marks a new era for CCIP, capturing the heart and soul of the Philippine cosmetics industry through music.

The song was officially revealed at CCIP’s 1st General Membership Meeting, where over 200 representatives from member companies gathered to witness this historic moment.

“This song is more than just an anthem—it’s a symbol of unity, passion, and innovation in the Philippine beauty industry,” shares Denice Sy, CCIP information, publication & public affairs committee head. “Beauty & Beyond” reminds us of our collective journey in elevating industry standards, fostering collaboration, and driving growth both locally and globally.”

With its inspiring lyrics and uplifting melody, Beauty & Beyond celebrates the artistry, science, and entrepreneurship that define CCIP and its members. It serves as a rallying cry for industry professionals, reinforcing the Chamber’s mission to shape the future of beauty.

CCIP invites its members and the public to embrace Beauty & Beyond, now available on CCIP’s Instagram and Facebook pages (@chamberofcosmeticsph)
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Insular Foundation Supports 26 Young Filipinos in STEM

Sunday, April 13, 2025


Insular Foundation, InLife’s corporate social responsibility arm, recently awarded college scholarship grants to 26 first-year students taking up Science, Technology, Engineering and Mathematics (STEM) courses.


The Foundation awarded Gold Eagle College Scholarship Grants to 11 students from the University of the Philippines Diliman (UPD); and 15 students from other partner schools, namely, Aurora State College of Science and Technology, Benguet State University, Bohol Island State University, Central Mindanao University, and Davao Oriental State University. The scholarship benefits include stipend, transportation and book allowance.

During the scholars’ orientation program, Insular Foundation Executive Director Ana Soriano expressed optimism that the scholarship grant will help the students achieve their dreams and live better lives.

“The reason why we continue the Insular Foundation Gold Eagle College Scholarship Grant every year is to be able to help students like you reach your personal dreams, with the hope that you will use your acquired knowledge and skills to make life better. When you graduate, you will be able to help your family enjoy a more comfortable life. When you become serious professionals like a Civil Engineer, Chemical Engineer, Mathematicians, Statisticians, and other fields in the sciences, your impact will expand in the bigger community,” she said.

Speaking on behalf of the scholars, UPD student Blessilyn Ramos thanked the Foundation for easing their financial burden and empowering them with the gift of education. “As Gold Eagle Scholars, we are immensely grateful for the privilege of accessing quality education, opportunities for professional growth, and a supportive community. Your kindness and trust in our potential give profound meaning to our academic journey—it motivates us to instill discipline in ourselves, persevere despite countless challenges, and become more conscious of the impact we can create,” she said.

Bohol Island State University student Charity Joy Roma said the scholarship grant motivates her to study harder and inspires her to give back to others someday. “The scholarship has provided me the means to focus on my studies and strive toward my dreams. More importantly, it has reminded me of the power of community and generosity in transforming lives. To the Insular Foundation, thank you for your unwavering dedication to education and empowerment,” she said.

Since the Gold Eagle College Scholarship Program’s relaunch in 2008, Insular Foundation has helped 134 students finish their college education.

To learn more about Insular Foundation, visit https://www.insularfoundation.com.ph/.
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Empowered Women, Empowering Generations: ‘Ladies for a Cause’ Launches to Champion Maternal and Child Health


A powerful movement dedicated to improving the health and wellbeing of mothers and children took center stage at The Manila Hotel with the official launch of Ladies for a Cause. Composed of strong, passionate, and driven women from various sectors, the initiative aims to make a lasting impact on maternal and child health, particularly during the critical first 1,000 days of life—from pregnancy to a child’s second birthday. 


Dr. Gwen Pang, Convenor of Ladies for a Cause, who is also the Secretary General of the Philippine Red Cross, emphasized the significance of collective action, stating: 

“When women come together, we don’t just spark change—we build movements that transform lives. ‘Ladies for a Cause’ is more than just a group; it is a force for good, ensuring that no mother or child is left behind in the fight for health, dignity, and a better future.” 

Why Women? Why This Movement? 

Women are the heart of every home and the backbone of every community. They are natural caregivers, nurturers, and decision-makers who intimately understand the needs of families. Their ability to empathize, multitask, and find solutions uniquely positions them to address the challenges of maternal and child health. 

“Women don’t just witness the struggles of mothers and children—they live them, understand them, and know how to solve them. When women take action, they don’t work alone; they mobilize, they inspire, and they create lasting change. This is why ‘Ladies for a Cause’ is a movement led by women—because when women lead with purpose, entire generations benefit,” Dr. Pang added. 


The launch was further strengthened by the support of Attorney Joey Lina, President of The Manila Hotel and Convenor of the Children’s First 1,000 Days Coalition, who underscored the importance of this advocacy: 

“A nation’s future is shaped in the womb. By prioritizing maternal and child health, we are investing in stronger families, healthier communities, and a more resilient Philippines. This movement is a beacon of hope, proving that when women lead with purpose, the impact is boundless.” 

The event gathered influential women leaders from government, business, media, and civil society, all committed to driving change and championing the health and well-being of mothers and children. The initiative will focus on advocacy, education, and direct community interventions to ensure that every child gets the healthiest possible start in life. 

As Ladies for a Cause takes its first step, it calls on more women to stand together, take action, and be part of a movement that will leave an indelible mark on future generations. 
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From Homemaker to Changemaker: Vaneza Soriano and the Transformative Power of Beauty

Saturday, April 12, 2025


L’Oreal Philippines with Beauty for a Better Life (BFBL) beneficiaries.

For Vaneza Soriano, a devoted housewife, life once centered entirely on her family’s needs—until she discovered the power of beauty to transform her future. Today, she proudly stands as one of the outstanding graduates of L'Oréal Philippines’ Beauty for a Better Life (BFBL) professional hairdressing training program, proving that with determination, support, and the right skills, new beginnings are always possible. 

Vaneza’s story mirrors the journey of many women whose lives have been changed by the program. Since its launch in 2017, BFBL has empowered over 524 Filipino women with professional hairdressing training providing not just education, but the means to build livelihood to better lives for themselves and their families. This year, the program expanded its reach to Mandaluyong City, marking a milestone as the first time the city partnered with L’Oréal for this transformative initiative. 

The latest batch of 47 was honored in graduation ceremony held at the Mandaluyong City Hall, culminating their 2-months hands-on training and internship in L’Oreal’s salons in Metro Manila. More than just the culmination of training, the event served as a powerful reminder that beauty can be a bridge to empowerment, hope, and personal transformation. 

"Beauty is a force for good and a catalyst for change—and at L'Oréal, we believe it has the power to transform lives. Through Beauty for a Better Life, we equip women with the skills to build sustainable careers in hairdressing, fostering personal empowerment and economic integration. Today’s graduates are living proof of this mission, and their success is our success. Seeing them take this step forward is truly inspiring.,” said Yassine Bakkari, Country Managing Director at L’Oréal Philippines. 

For Vaneza and many others, the training went beyond teaching hairdressing techniques—it rebuilt their confidence and reignited their dreams. "Before this program, I thought my role as a homemaker meant putting my dreams on hold," she shared. "But through BFBL, I learned that my passion could become my profession. I now have the courage and skills to create a better life, not only for myself but for my family." 
The BFBL program is committed to equipping determined and aspiring women from diverse backgrounds with professional beauty skills, financial literacy, and personal development training. Through this initiative, L’Oréal reinforces its global mission to champion inclusivity and uplift communities, transforming the lives of thousands of women across more than 30 countries. 

For more information about L'Oréal's Beauty for a Better Life program, please visit L'Oréal's official website.
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TNT's SIM Registration video wins back-to-back golds at ADFEST 2025

Thursday, April 10, 2025


TNT, the value brand of PLDT mobile wireless subsidiary Smart Communications, Inc. (Smart), won another gold award for its viral SIM Registration video, “Mother,” at ADFEST 2025, Asia's renowned international festival of advertising creativity.

This year, it won the prestigious gold award in the Effective Lotus category, continuing its winning streak after grabbing the gold award in the Film Lotus category last year, besting around 200 entries.

Produced in collaboration with advertising agency GIGIL and production company Arcade Film Factory, the one-minute and 28-second video tells the story of a mother soaked in the rain outside their house because her family could not recognize her mobile number.

True to its brand essence, TNT’s campaign used absurd humor to encourage subscribers to register their SIMs, in accordance to SIM Registration Act, which was enacted to protect mobile phone users from spam and scam texts, which have become rampant since the pandemic.

ADFEST described the Effective Lotus category winner as “works that are not only creative, but also have significant and measurable impact.” The juries based the recognition on four criteria, including Creativity/Idea/Insight with 30%; Strategy with 15%; Execution with 15%; and Results with 40%.

Launched in April 2023, TNT’s SIM Registration campaign videos immediately gained over 100 million views across social media platforms, including Facebook, YouTube, and TikTok, with viewers organically sharing them for being “unskippable,” “creative,” and “funny”. Within just 10 days since the videos were posted, over 7 million subscribers registered their SIM, proving the campaign’s effectiveness.

A string of local and international awards

As of end-2024, TNT remains the biggest mobile brand in the Philippines with almost 35 million subscribers.

“We thank our colleagues in the marketing and advertising industry in the region for recognizing TNT’s efforts to inform and protect our customers,” said Lloyd R. Manaloto, FVP at Smart. “We share this accolade with our almost 35 million subscribers who continue to put their trust in TNT,” he added.

TNT's back-to-back ADFEST gold awards adds to its string of local and international recognition for the campaign's creativity and effectiveness. It bagged a gold in Stevies 2024; silver awards at the 2024 APAC Effie Awards, Kidlat Awards 2024, and Boomerang 2023 Awards; crystal awards in South Korea’s MAD Stars 2023; and a bronze in Tambuli 2024.

Moreover, the campaign won the ‘Force for Good’ Award in the 2024 YouTube Works Awards Philippines and was cited as Best Ad of the Week by Bestads. The viral video was also shortlisted at the prestigious New York Festivals 2023 Advertising Awards.

The ADFEST 2025 Effective Lotus gold award is another milestone for TNT, which is celebrating its 25th anniversary this year. Aptly called “AniberSaya 25,” TNT lives true to its promise of being the people’s mobile brand as it caters to the mobile needs of ordinary Filipinos through its superior mobile network, affordable and value-packed data offers, and fun-filled experiences.

For more information, follow TNT’s official accounts on Facebook, X, and TikTok, or visit its official website at https://tntph.com.
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Avian Influenza: A Growing Threat to Poultry and Public Health

Avian Influenza

Avian Influenza (AI) is emerging as a potential crisis, with recent reports confirming three active H5N1 cases affecting nine farmers in Tarlac, Pampanga, and Nueva Ecija.

This year, a total of 99 municipalities have reported bird flu cases, leading to outbreaks among various poultry species in Pampanga, Kalinga, Nueva Ecija, Bataan, and Leyte Province. The emergence of highly pathogenic H5N1 avian influenza threatens human and animal health, as well as the country’s poultry production and livelihood.

Recognizing the urgency of this issue, the German-Philippine Chamber of Commerce and Industry (GPCCI) and Boehringer Ingelheim (Philippines), Inc. organized a roundtable discussion on “The Urgency of Vaccines in Preventing Avian Influenza in the Philippines.” The event brought together experts from the Bureau of Animal Industry (BAI), the Food and Drug Administration (FDA), and the Department of Agriculture (DA) to discuss the vital role of vaccination, the current state of AI prevention efforts, and the challenges of implementing sustainable disease control strategies.

“With the increasing threat of avian influenza, Boehringer Ingelheim underscores the urgent need for robust biosecurity measures. We must take immediate action to effectively control the spread of the disease and safeguard both the agricultural sector and public health,” said Raul Senedrin, Head of Business Segment – Poultry at Boehringer Ingelheim Animal Health Philippines, Inc.

Protecting Livelihoods: The Threat of Bird Flu in the Poultry Sector


The poultry sector is a vital component of the Philippine economy, valued at Php 68.76 billion value, providing livelihoods and contributing to the country’s agricultural production.

As poultry demand rises, the sector confronts significant challenges due to the increasing risk of bird flu. A broiler breeder chicken farm in Leyte Province experienced an outbreak, resulting in 4,475 casualties from a flock of 60,259 birds.

In support of the industry, Boehringer Ingelheim donated Avian Influenza test kits in 2023 to trade and partner stakeholders in Luzon and Mindanao as part of the surveillance efforts to track the presence of the disease.

On 12 August 2024, the Food and Agriculture Organization issued a regional alert highlighting the persistent threat of bird flu to the poultry industry, warning that the ongoing outbreaks could drive up production costs, increase consumer prices, and cause potential supply shortages.

“The poultry industry plays a vital role in ensuring stable food supply and supporting the economic sustainability of rural communities in the Philippines. Through this roundtable, GPCCI helped identify forward-looking solutions, and we remain committed to fostering continued collaboration to strengthen the sector’s resilience against Avian Influenza,” said GPCCI President Marie Antoinette Mariano.

Safeguarding Farmers from Rising Public Health Risks

Avian Influenza, also known as bird flu, primarily spreads among poultry, waterfowls such as ducks and geese, and livestock, increasing the risk of exposure for poultry workers and farmers.

This viral exposure has led to 887 H5N1 infections and 462 fatalities in humans from 2003 to April 14, 2024, with the majority occurring in Asia and Africa. Previous infections have led to complications such as conjunctivitis, gastrointestinal symptoms, encephalitis (brain inflammation) and encephalopathy.

The World Health Organization warns that the virus may mutate to become more contagious among humans, heightening public health concerns. These warning signs indicate that avian influenza could escalate into an emergency, potentially causing severe economic losses, undermining food security, and posing significant public health risks nationwide.

The escalating threat of Avian Influenza calls for an urgent, coordinated response among stakeholders, including government agencies, health organizations, and the agricultural sector, to safeguard communities and mitigate the impact of Avian Influenza. Prioritizing vaccination and health monitoring mitigates risks, sustains livelihoods, and prevents potential pandemics.

“Germany is continuing to support the Philippines’ effort to fight Avian Influenza. Germany and the Philippines share a long history of exchange in the fields of public health, food security, international trade as well as the support of livelihoods in the Philippines, says Dr. David Klebs, Economic Counsellor of the Germany Embassy Manila. “German businesses like Boehringer may provide a suitable solution to Avian Influenza making available scientific-based solutions to the Philippines.”

Safeguard health, livelihoods, and poultry production. Learn more about AI vaccination and disease prevention in the GPCCI white paper: https://philippinen.ahk.de/en/info-hub/news/2025/white-paper-the-state-of-the-avian-influenza-vaccine-in-the-philippines.


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Online celebs share Smart ways to parent your kids in the digital age

Wednesday, March 26, 2025


While the internet provides kids with access to a wealth of educational materials, creative tools, and opportunities for connection, parents still need to guide their children to safely navigate the online world.

This is why Smart is strengthening its campaign for responsible digital parenting and child protection. Recently, it gathered parents who are also content creators for a ‘Family Day’ at its flagship store in Mandaluyong City to discuss and share their best practices when it comes to guiding their kids every time they go online.

The event coincided with the launch of the Smart Junior Plan, a first-of-its-kind postpaid plan designed to enable parents and their children to stay connected while providing access to a curated suite of kid-friendly apps and a safer browsing experience with PLDT and Smart’s Child Protection Platform.

Here are some insightful parenting tips mommies and daddies can adopt to keep their children safe in the digital space:

1. Set limits to screentime and guide them on what sites are safe to visit.

Louise Santos(@mommypracticality) has sons aged 8, 14, and 21. While her two boys in high school and college can now discern which sites are safe and not, her youngest son’s use of gadgets is still regulated.

“We really talk about the sites that they can visit or not,” she shares. “That also applies to us because we have to teach by example.”

For her part, preschool teacher Celine Cornejo (@teachercelineph), who has two boys and one girl aged 2, 10, and 12, restricts her children from using their mobile phones during school nights and only allows them access on a Friday, after school, until the weekend. “Kaya kapag Friday, excited na sila.”

Meanwhile, model-turned-host Kelly Misa-Fernandez (@kellymisa) shares her nine-year-old son has had access to the Internet since he was five “but very restricted.” “We would always be watching what he would consume online and nowadays since he has school and we want him to focus on school, weekends lang pwede, unless it’s a chill week,” she says.

2. Tell kids not to talk to strangers online.

Celine also taught her children not to share their personal information such as their names, address, contact details, and passwords. On top of this, she told them her boys, who are old enough to use gadgets to “never ever talk to strangers.”

“I always remind my kids that there are people out there, they pretend to be kids, that chat with you, but in reality, they are adults,” Celine shares.

3. Teach kids that not everything they read online is true.

Celine also had a tough discussion with her kids about looking up online on her health condition. “When I was diagnosed with Stage 4 Breast Cancer, my husband and I talked to our kids. We told them that, ‘I know you guys are smart kids, but I know you tend to consult Dr. Google’,” she recalls.

“So, I told them that whatever you read online, it doesn’t mean that it will apply with my condition because each patient is unique. And Dr. Google, of course, is not my doctor. I have the best oncologist that they can talk to or consult with, or if they have any questions, they can ask us, their parents, so for our family, our digital measure also overlaps with our social net and emotional support,” she adds.

4. Connect before you correct.

Louise also underscored the importance of building trust with her children. “We go back to having a very honest, open communication where they see us, as parents, as their safety net. Parang tayo ‘yung safe place nila na they can call us on anything, everything kasi before you correct your children, you should first connect,” she said.

Events host Eri Neeman (@erineeman), who has an eight-year-old son, echoes Louise. “Kasi how can your children come to you kung takot siyang pumunta sa’yo? Like kung may masamang mangyari kasi parati mo siyang pinapagalitan, walang connection, walang relationship, how would I feel confident na pwedeng kausapin si Mommy, si Daddy?” Eri says.

He adds that parents also need to be self-aware and assess the parenting styles they might have inherited from their parents. “How can we heal and nurture this person kung ‘yung inner child natin hindi pa healed? Kasi you can’t pour from an empty cup, ‘di ba?”

5. Embrace technology and have fun with your kid in the digital world.

Robin Cruz, one half of the father-and-son duo of @anythingarticulated on TikTok, says that he uses the digital world to strengthen his bond with his eight-year-old kid, Gabe. “We do unboxing ng mga toys, ‘yun yung bonding namin. Ang rule lang namin, during lunch and dinner, no gadgets are allowed,” he shares.

“Na-su-supervise naman namin ano ‘yung nilalaro niya at pinapanood sa YouTube,” Robin says, who adds that him being an Elementary Education graduate also has prepared him for teaching his child, not only in academics, but also in having discipline for following rules.

Kelly relates to Robin, saying that she also geeks out with her kid. “So, when it comes to the games he plays, he likes Mario Bros. and I grew up with Mario Bros. ‘Buti na lang he likes it, hindi ko talaga pinilit, but he’s like obsessed,” she happily shares. Kelly also learned that her son is into ’80s music when she checked her Spotify playlist, another shared interest with her kid. “So parang it’s a positive spin for me, I take it in a very positive way, but I am aware na may mga scary things out there.”

Mommy content creator Ulya Nikita (@ulyanikitaa), who is navigating parenting as a young mom using digital tools, loves the idea that her six-year-old son can now chat with her online. “Parang kinikilig ako when I get a notification - what? That’s my baby!”

Ulya admits that she found playing with her son challenging at first. “As an adult, kids’ games can be repetitive, so I always look for different ways to enjoy playtime, like instead of traditional play I like looking for video games we can play together instead.

She also emphasizes having a direct line with your kid can give you peace of mind while recalling the time she could not contact her son’s adult companion. “There was a time I could not contact his companion, and it sent me panicking. So for your small child to be able to have access to a mode of communication to you, the parent, I feel like it is so, so important,” Ulya says.

Sign up for a Junior Plan now

Available as a supplementary line to Smart Postpaid subscribers on Plan 999 and up, the Junior Plan comes with monthly 10 GB open access data, Unli All-Net Calls and Texts, and unlimited access to the online learning platform Khan Academy, streaming apps YouTube [Kids] and Spotify, messaging apps Messenger [Kids] and Viber, and popular mobile gaming app Mobile Legends – all for only P499 per month.

The Junior Plan is made safer with Smart’s Child Protection Platform, a cybersecurity solution that works 24/7 to block access to illegal sites and links with inappropriate and abusive material, ensuring a more secure online experience for children.

In 2024, the Child Protection Platform blocked 1.6 million malicious sites and 1 million attempts by the users to try to access those sites. Smart has also blocked more than 1 million mobile numbers involved in phishing, SMShing, and Vishing activities.

“Technology is ever-evolving, and we recognize that Internet access comes with both benefits and risks, especially to children as vulnerable end-users. As a responsible provider of connectivity, we aim to undertake safety-by-design in our products. With our Smart Junior Plan, our goal is to keep families connected, while continuously promoting child protection and helping parents ensure a safer and better digital experience for their kids.”, said PLDT and Smart Chief Sustainability Officer Melissa Vergel de Dios.

The Junior Plan is backed by Smart’s superior mobile network, which empowers subscribers to upload and download heavy files in seconds, browse the web instantly, stream videos seamlessly, and enjoy lag-free mobile games. Know more about the Junior Plan at www.smart.com.ph/Postpaid.

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BIR Partners with Eastern Communications for a faster, more secure network


The Bureau of Internal Revenue (BIR) has officially partnered with Eastern Communications, recently holding a partnership briefing at the Office of the Deputy Commissioner, Information System Group. The BIR enlisted the ICT provider to secure its office’s network infrastructure through SD-WAN (Software-Defined Area Network). Eastern Communications is known for equipping government agencies with fast, secure, and reliable connectivity, cybersecurity solutions, and cloud and data services, aiding them in their journey towards digitalized operations.

To learn more about Eastern Communications’ dedicated internet, cloud, cybersecurity, and other ICT solutions, visit eastern.com.ph or talk to us at 5300-7000.
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Women leading the future: Insights on digitalization, sustainability, and financial independence from #Women2025

Monday, March 24, 2025


To address the evolving landscape of women-led businesses, SPARK! Philippines, the Quezon City Government, and Robinsons Department Store hosted #Women2025: WomEntrepreneurs in the Digital Era at Robinsons Galleria Ortigas. This event fostered dialogue among women leaders in business and governance, examining the critical roles of digitalization, financial empowerment, and sustainability in entrepreneurial success.

Denice Sy on digitalization and staying competitive in beauty

Ever Bilena Cosmetics, Inc. chief sales and marketing officer Denice Sy, discussed how digitalization has been instrumental in keeping Ever Bilena relevant for 42 years in the beauty industry. She emphasized that staying competitive in a fast-moving market requires leveraging digital tools, particularly CGI technology and social media, to create compelling brand narratives. With the support of a team of Gen Z and millennial marketers, Ever Bilena continuously adapts to emerging trends and engages with consumers more effectively.

Denice also shared how data-driven insights enable her team to monitor ad spend, engagement, and campaign performance in real time, ensuring that marketing strategies are refined for maximum impact. She highlighted the importance of brands remaining agile and open to experimentation while replicating successful strategies for sustained growth.

On sustainability, she reaffirmed Ever Bilena’s commitment to corporate responsibility, referencing partnerships with Plastic Bank (2023) and Republic Cement’s EcoLoop to reduce plastic waste. Looking ahead, she expressed her hope for Ever Bilena to become a net-zero company within the next decade, ensuring that consumers can support a brand actively working to offset its environmental impact.

During the open forum, she advised small business owners to focus on authentic branding, purpose-driven messaging, and affordability to stand out in a competitive market. When asked how women can excel in business, she stressed the importance of self-confidence and trusting one’s own decisions, as personal belief is the foundation of success.

Mayor Joy Belmonte on financial independence and women’s economic empowerment

Quezon City mayor Joy Belmonte delivered the closing remarks for the morning session, focusing on violence against women and the role of financial independence in breaking cycles of abuse. She emphasized that economic empowerment gives women the ability to make independent choices, support their families, and build a secure future.

She highlighted the significant rise in women-led businesses in Quezon City, with over 4,000 new enterprises since 2021, now comprising 40% of the city’s 70,000 businesses. The city’s initiatives, such as Pangkabuhayang QC and Tindahan ni Ate Joy, have helped women launch and sustain their own businesses, providing them with financial security and opportunities for growth.

Mayor Belmonte encouraged attendees to recognize the progress made by women in business and governance while continuing to push for gender equality.

“Malayo na, pero malayo pa,” she remarked, emphasizing that while women have come far, there is still much work to be done in creating a more inclusive and equitable future.

Women leading the way

#Women2025 highlighted how digitalization, sustainability, and financial empowerment are shaping the future of women-led enterprises.

Aside from Denice Sy and Mayor Joy Belmonte, the event also featured Melanie Magboo, CEO of Binibini Marikit; Janine Codizal, marketing manager of ECORA PH; Mona Celine Yap, department head of the Quezon City Small Business and Cooperatives Development Promotions Office; Corrs Valenton, owner of Corrsy’s Kitchen; Everly Aguilar, owner of Simo’t Sarap Chicken Wings; Kate Jennifer Enrile, wealth solutions officer at GCash; and Rachel Jennel Halfon, licensing officer I at the Quezon City Small Business and Cooperatives Development Promotions Office.

These women, each making strides in their respective industries, showcased the power of innovation, resilience, and community-driven leadership in shaping a more inclusive and empowered future for women entrepreneurs. Their insights reinforced the importance of innovation, adaptability, and self-confidence in navigating the evolving business landscape.
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Intertwining Nutmeg Cultivation and Sustainability by Papuan Women

Thursday, March 20, 2025

Mama Siti Fakfak


The perfume industry has recently seen a surge in innovation, with top brands competing to create unique, exotic fragrances. This trend has pushed experts to explore rare natural ingredients worldwide, including nutmeg, traditionally used in Southeast Asian cuisine and now recognized for its aromatic potential in perfumery.

Nutmeg can also be seen in Filipino dishes like suman, bibingka, and biko, valued not just for its warm, aromatic flavor but also for its digestive and anti-inflammatory benefits. Despite growing demand, nutmeg cultivation faces sustainability challenges.

In Indonesia's Papua region, nutmeg harvesting is a family effort, but women dominate post-harvest processing—gathering fallen fruits, separating flesh from seeds, and drying them.

As we celebrate International Women's Month, it's important to recognize the women behind these raw materials. In many parts of the world, women play a crucial yet often overlooked role in agriculture and natural ingredient production. Their labor and expertise drive industries far beyond their local economies, contributing to global markets.

Mama Siti, a 52-year-old nutmeg farmer and cooperative board member leads women in processing high-quality nutmeg. For the Indigenous Peoples of West Papua, the nutmeg tree symbolizes life and is deeply respected, with strict taboos against felling it. Traditional harvest practices include a "wewowo" gathering two months prior, where a kebaya (a traditional outfit) is symbolically placed on trees to prevent premature harvesting. The trees are “undressed” when harvesting begins, followed by a natural land recovery period.

Mama Siti explains, "The nutmeg trees in the village forest of Dusun Pala, Pangwadar Village, Kokas District, Fakfak Regency, West Papua are already abundant, so the men's task is usually only to climb the trees to pick the ripe fruit. As for the processing, so far, there are 118 women who clean the nutmeg fruits, separate the flesh from the seeds, and then dry them under the sun." However, fluctuating nutmeg prices and a biannual harvest cycle make farming financially unstable. Many farmers take on seasonal jobs to survive.


"The price of nutmeg often fluctuates and is unpredictable depending on the season. When the price drops, the income from nutmeg is only enough to meet daily needs. After the harvest season ends, many of us are forced to switch occupations to support our families," adds Mama Siti. "The Tomandin nutmeg tree is not just a tree to us. It is a legacy from our ancestors, passed down through generations to give us life. I can only say that Tomandin nutmeg is a miracle for us."

Kaleka and Wewowo Lestari Initiative

In the midst of these challenges, an Indonesian nonprofit Kaleka launched Wewowo Lestari to enhance nutmeg value while preserving the environment. Through training, women farmers learn improved processing techniques.

"We empower farmers with better SOPs, including solar drying, which has boosted sales revenue by 13-40%," says Kaleka's Executive Board Assistant, Venticia Hukom. Beyond quality improvements, Kaleka collaborates with the French Association Francaise des Dieteticiens Nutritionnistes (AFDN) to develop nutmeg-based products. "Papuan nutmeg was overlooked due to its low oil yield, but our research increased its extraction rate from 1% to 3.5%, enabling its use in perfumes and cosmetics," Hukom explains.

This has opened doors to partnerships with global brands like Hermès and Chanel. Kaleka continues to explore markets for expanded nutmeg-based products, boosting its international competitiveness.

Improving the Local Economy and Preserving the Environment

The Wewowo Lestari initiative has not only increased farmers' incomes but also positively impacted the environment. Through Koperasi Mery Tora Qpohi, a business entity established by and for nutmeg farmers, members earn 11-40% more than selling to middlemen. Fakfak Regency in West Papua, home to 908,850 hectares of forest and where 26,927 indigenous people rely on 56 nutmeg trees per hectare of forest for their livelihoods. Kaleka has supported nutmeg sustainability for nearly eight years. For these communities, nutmeg is more than a commodity—it is a way of life.

Mama Siti said, “By applying local wisdom in the sustainable processing of nutmeg, we can maintain a stable livelihood without having to sacrifice the environment and provide an incentive for us to always preserve the forest, so that we are not dependent on extractive industries that damage the forest.” Maximizing nutmeg’s potential has led to new products like syrups, sweets, and essential oils, increasing its economic value.

"Assisted by Kaleka, we continue to strive to utilize all parts of nutmeg to minimize waste that typically accumulates when it is used as a cooking ingredient. Currently, we have sold approximately 500 bottles of fruit juice made from nutmeg pulp that would otherwise have been left under the nutmeg trees to rot,” Mama Siti explains. The success of Wewowo Lestari brings hope for nutmeg farmers. By fostering collective learning and evidence-based advocacy, the initiative aims to drive policy changes for environmental management and sustainable economic development.

"In five years, we envision a functional social enterprise led by Indigenous communities, where they can sell their nutmeg at a high value, similar to other sustainable commodities produced in West Papua such as seaweed, crabs, and patchouli, which can improve the livelihoods of Indigenous Peoples. In ten years, Kaleka aims to have indigenous forests recognized at the national level, with forest protection policies that could inspire other regions in Indonesia. In fifteen years, we will see a cluster industry of perfumes, essential oils, and fisheries in Fakfak, West Papua," said Venticia Hukom.
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The Manila Hotel Wins Best Heritage Hotel Award

Manila Hotel Best Heritage Hotel Award

The Manila Hotel, the country’s first premier hotel, has once again solidified its legendary status by receiving the prestigious Best Heritage Hotel award from Tatler Best Philippines 2025. This accolade, part of Tatler Philippines’ newly refined Tatler Best guide, recognizes the hotel’s steadfast commitment to preserving its storied past while delivering the true Filipino hospitality it is known for.

Tatler Best is known for its discerning selection of the country’s finest establishments, offering a sophisticated and detailed guide to top-tier hospitality and dining. The Best-in-Class awards for hotels recognize outstanding performance and enduring impact over the past year, making The Manila Hotel’s win a testament to its lasting excellence.

Steeped in history, The Manila Hotel has long been a witness to pivotal moments in Philippine history, having hosted dignitaries, celebrities, and industry leaders. Its storied halls echo with the narratives of those who have shaped the nation, making it a living landmark of heritage and grandeur.

“We are honored to be recognized by Tatler Philippines as the Best Heritage Hotel for 2025. This award is a testament to The Manila Hotel’s unwavering commitment to preserving its rich legacy while providing exceptional service. We are immensely grateful for the guidance of our president, Atty. Jose D. Lina, Jr. and the visionary leadership of our board of directors, whose dedication has enabled this remarkable milestone possible," said Marvin Kim Tan, vice president for sales and marketing, who received the award on behalf of the hotel.

Beyond its rich historical significance, The Manila Hotel remains a benchmark of luxury and Filipino hospitality, offering a carefully curated selection of experiences. These include historical tours of Rizal Park, Intramuros, the National Museums, and more, as well as the Heritage Museum, which features the hotel’s captivating historical photos and archives. The hotel also maintains an Art Gallery that celebrates Filipino creativity, alongside dining experiences that pay homage to local culinary traditions.

As The Manila Hotel pays tribute to its illustrious past, it also looks toward the future, ensuring that every guest enjoys an unparalleled blend of history, luxury, and true Filipino hospitality—an institution where history lives on.
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