In a historic move, Chinabank proudly announced its collaboration with the multi-talented Miss Universe Philippines, Michelle Marquez Dee, as its inaugural brand ambassador. The official signing ceremony took place on February 14, 2024, at the Chinabank head office in Makati City, marking the beginning of an exciting partnership.
Michelle Marquez Dee, a renowned beauty queen, actress, host, athlete, and model, embodies the essence of Chinabank's values and aspirations. With her universal appeal and inspiring journey, Michelle is set to redefine contemporary Filipino culture on a global scale. Beyond her remarkable achievements, Michelle's commitment to autism acceptance and inclusivity advocacy aligns seamlessly with Chinabank's dedication to building an inclusive and sustainable future for every Filipino.
Chinabank President & CEO Romeo D. Uyan Jr. expressed his enthusiasm for the collaboration during the contract signing, stating, "This engagement with Michelle Dee signifies the beginning of many things to come. For us, Michelle is family. But beyond her obvious lineage to the bank's co-founders, we firmly believe that Michelle has the qualities to aptly represent a bank with a storied history and an unwavering commitment to building an inclusive and sustainable future for every Filipino."
Michelle, in turn, conveyed her excitement for the partnership, emphasizing the shared values of trust, impact, and change between her and Chinabank. "Chinabank isn’t just any bank; it’s been a beacon of trust and resilience for over a century. I’m here to share my stories and the incredible work Chinabank does… I can’t wait to make memories and groundbreaking opportunities for everyone around us as well," she stated.
Highlighting the familial connection, Michelle Dee is the grand-niece of Chinabank founder Dee C. Chuan and the granddaughter of former Chinabank Chairman Dee K. Chiong. She acknowledged the rich legacy of Chinabank, recognizing the bank's pivotal role in making dreams come true and its continuous commitment to making a positive difference in people's lives.
Chinabank, as the fourth largest private universal bank in the Philippines, is gearing up for an advertising campaign featuring Michelle Dee. The bank aims to leverage this collaboration to strengthen its brand presence and foster a deep connection with the dynamic and forward-thinking banking customers of the new generation. As Chinabank continues to innovate and enhance its products and services, Michelle Dee's involvement promises to add a touch of authenticity and relatability to the brand.
The union of Chinabank and Michelle Dee marks a significant milestone, combining the bank's storied history with Michelle's contemporary influence. As the bank's first-ever brand ambassador, Michelle is poised to bring a fresh perspective and genuine enthusiasm to Chinabank's initiatives, creating a synergy that resonates with the evolving aspirations of the Filipino people.