finance
EastWest Ageas Helps Filipinos Stay Financially Prepared Amid Rising Inflation
Sunday, May 10, 2026
As inflation continues to drive up the cost of living in the Philippines, many Filipinos are finding it increasingly difficult to balance daily expenses with long-term financial security. From rising grocery prices to growing healthcare costs, financial preparedness has become more important than ever.
Recognizing these challenges, EastWest Ageas Insurance is strengthening its efforts to help Filipinos protect their savings and prepare for emergencies through accessible insurance and financial planning solutions.
Inflation Continues to Pressure Filipino Households
According to findings from The PURPLE Report, a study commissioned by EastWest Ageas in partnership with global consumer intelligence firm NielsenIQ, many Filipinos remain financially vulnerable despite understanding the importance of savings and insurance.
The report revealed that most Filipinos currently have only around ₱50,000 in emergency savings. With inflation reaching 4.1% in March 2026, that amount can quickly disappear during a medical emergency or unexpected financial setback.
The study also found that eight out of ten Filipinos use their personal savings to pay for healthcare expenses. However, only 20% have enough emergency funds to sustain their households for more than three months.
These findings highlight the growing financial pressure many families face as living costs continue to rise.
Medical Emergencies Remain a Major Financial Concern
Healthcare expenses remain one of the biggest threats to financial stability for many Filipino households.
The PURPLE Report showed that while nine out of ten Filipinos recognize life insurance as an important safeguard during medical emergencies, the country’s insurance penetration rate remains low at just 1.79%.
One of the key reasons behind this gap is that many households prioritize immediate daily needs over long-term financial planning. According to the report, Filipinos allocate only around 7% of their finances toward future savings and protection.
This leaves many families vulnerable to financial hardship when unexpected medical expenses arise.
EastWest Ageas Expands Financial Protection Solutions
To help address these concerns, EastWest Ageas recently highlighted its financial planning initiatives during trade shows held in Manila and Cebu.
During the events, company executives discussed the study’s findings while emphasizing the importance of accessible and practical financial solutions for Filipino families.
EastWest Ageas shared that policyholders typically prioritize three major factors when selecting insurance coverage: affordability, manageable payment terms, and broad critical illness protection.
In response, the insurer continues to expand its portfolio of “Purple Solutions,” which are designed to address different life stages and financial priorities.
Insurance Plans Designed for Different Financial Goals
Among the insurance products introduced by EastWest Ageas are several plans tailored to specific customer needs.
Young professionals starting their financial planning journey may consider Sure Start, which offers a simplified application process and affordable premiums.
Meanwhile, Filipinos focused on long-term financial growth can explore Dream Builder, a plan designed to provide guaranteed cash payouts over time.
For families concerned about rising healthcare expenses, Life Essentials offers protection for up to 48 critical illnesses and medical conditions.
The company also introduced Future Assure, which provides access to both local and global investment funds to help policyholders grow and protect their finances.
By simplifying the application process and creating flexible financial solutions, EastWest Ageas hopes to encourage more Filipinos to begin planning for their future despite economic uncertainties.
Expanding Access to Financial Planning Nationwide
Beyond product offerings, EastWest Ageas continues to strengthen its nationwide presence to make financial consultation services more accessible.
The insurer currently operates four agency houses across Luzon and has onboarded more than 1,300 financial agents available for both online and in-person consultations through EastWest Bank locations.
This expansion supports the company’s goal of reaching more Filipinos who may need guidance in building financial security and protecting their families against unexpected challenges.
EastWest Ageas Reinforces Commitment to Financial Preparedness
Reflecting on the company’s continued expansion, EastWest Ageas President and CEO Sjoerd Smeets emphasized the company’s mission to help Filipinos strengthen their financial future.
Smeets shared that EastWest Ageas remains committed to helping families balance daily spending while steadily building their savings and financial protection.
He added that by keeping its Purple Solutions straightforward and accessible, the company hopes to help more Filipinos achieve their financial goals despite difficult economic conditions.
As inflation and healthcare costs continue to rise, financial preparedness is becoming increasingly essential for Filipino households.
The findings from The PURPLE Report highlight the importance of emergency savings, insurance protection, and long-term financial planning in reducing financial vulnerability.
For many families, accessible insurance solutions and financial education may serve as important tools in building resilience during uncertain times.
With more Filipinos seeking ways to protect their finances, EastWest Ageas continues positioning itself as a partner in helping households navigate today’s economic challenges while preparing for the future.








