Manulife Philippines and CanCham Lead Push for Stronger Cancer Care in the Philippines

Manulife Philippines and CanCham Lead Push for Stronger Cancer Care in the Philippines

Sunday, February 22, 2026

Cancer continues to be one of the most urgent health challenges facing Filipino families today. Beyond the emotional toll, it often brings overwhelming financial pressure that can disrupt entire households. That is why the recent gathering led by Manulife Philippines and the Canadian Chamber of Commerce of the Philippines is more than just a corporate event. It signals a coordinated effort to reshape how the country approaches cancer care from prevention to survivorship.

Held during CanCham’s General Membership Meeting in Makati, the forum gathered leaders from government, healthcare, and the private sector to align on one goal: building a stronger, more inclusive cancer care ecosystem for Filipinos.

Why Strengthening the Cancer Care Ecosystem Matters

According to data from the Philippine Statistics Authority, cancer ranked among the top three causes of death in the country during the first eight months of 2024. At the same time, findings from Manulife’s Asia Care Survey show that cancer remains one of the most feared diseases among Filipinos.

The fear is not unfounded. Many patients face financial constraints and limited access to screening, resulting in diagnoses at later stages when treatment becomes more complex and significantly more expensive. Outside Metro Manila, geographic disparities make timely and specialized care even harder to access.

The result is a heavy reliance on out-of-pocket spending, placing additional strain on families already coping with the physical and emotional impact of a diagnosis.

A Shift Toward a “Cancer-Ready” Philippines

During the event, Teodoro Herbosa, Secretary of the Department of Health, addressed how the country is moving toward a more prepared healthcare system.

He emphasized that in the past, a cancer diagnosis often felt catastrophic both medically and financially. However, he noted that under Universal Health Care and the government’s 8-Point Action Agenda, the narrative is changing. A Cancer-Ready Philippines, he explained, is one where access to quality care is based on urgency of need rather than financial capacity.

Herbosa added that while cancer remains a formidable opponent, it is not unbeatable. The goal is to create a healthcare system that is proactive, inclusive, and centered on human needs.

Key Focus Areas: Prevention, Early Detection, and Financing

The General Membership Meeting centered on practical action points, including:

• Expanding prevention programs
• Advancing digital health solutions for earlier detection
• Developing sustainable financing models
• Scaling human papillomavirus vaccinations and other critical interventions

Discussions also highlighted how private sector partners can work alongside public institutions to widen access to cancer care services nationwide.

Manulife’s Long-Term Commitment to Longevity and Financial Protection

For Manulife Philippines, supporting this initiative aligns with its broader strategy on health and financial resilience. In 2025, its global parent company, Manulife, launched the Longevity Institute. Backed by a CA$350 million investment through 2030, the platform focuses on research, innovation, advocacy, and partnerships that help people live longer, healthier, and more financially secure lives.

Locally, Manulife Philippines recently partnered with AC Health to strengthen cancer prevention and care programs. This move responds to ongoing challenges, including findings that 41 percent of medical spending in the country remains out of pocket and 33 percent of Filipinos feel their insurance coverage is insufficient.

Rahul Hora, President and Chief Executive Officer of Manulife Philippines, shared that the company remains committed to responding with urgency and compassion. By collaborating with CanCham, fellow businesses, and the Department of Health, he said the goal is to ensure that Filipinos face a cancer diagnosis with hope and access to proper care rather than fear and financial uncertainty.

A Whole-of-Society Approach to Cancer Care

With 119 years of service in the Philippines, Manulife continues to advocate for a whole-of-society approach to cancer care. This means addressing every stage of the patient journey, from awareness and screening to treatment, emotional support, financial protection, and survivorship.

Christopher Ilagan, President and Chief Executive Officer of the Canadian Chamber of Commerce of the Philippines, explained that CanCham is mobilizing its network to align employers, insurers, and health innovators. The aim is to guide patients from diagnosis through survivorship using early detection, digital pathways, and sustainable financing.

The collaboration between Canada and the Philippines, supported by private sector leadership, underscores a shared commitment to addressing one of the country’s most pressing healthcare concerns.

Cancer care is not just a medical issue. It is a financial, emotional, and social challenge. Initiatives like this show that meaningful progress requires alignment across sectors.

As conversations around prevention, digital health, and sustainable financing continue, Filipinos are encouraged to prioritize regular screenings, explore insurance protection options, and stay informed about vaccination programs such as HPV.

A Cancer-Ready Philippines will not happen overnight. But with coordinated action from government and private partners, there is a clearer path toward a future where families can focus on healing instead of financial survival.

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FWD Philippines Cebu Rebuilding Initiative Signals a Broader Strategy in Purpose-Driven Insurance

FWD Philippines Cebu Rebuilding Initiative Signals a Broader Strategy in Purpose-Driven Insurance

Wednesday, February 11, 2026

The FWD Philippines Cebu rebuilding initiative is more than a post-disaster outreach program, it reflects a strategic evolution in how insurance companies operationalize purpose, expand regional presence, and embed themselves in long-term community resilience.

In partnership with Junior Achievement of the Philippines (JA Philippines), FWD Life Insurance mobilized 50 employee volunteers to support 170 students and their families at Lawaan III National High School in Talisay City. The effort followed a series of disasters that struck Cebu in 2025, including a major earthquake, Typhoon Tino, and flooding from the Mananga River.

For business leaders, the initiative provides insight into how insurers are repositioning corporate social responsibility (CSR) from episodic philanthropy into structured, market-aligned engagement.

Insurance and the Economics of Resilience

The Philippines consistently ranks among the most disaster-prone countries in the world. Climate events, seismic activity, and flooding create recurring economic disruptions that strain both households and businesses.

For insurers, this reality presents a dual responsibility:

1. Manage risk exposure.
2. Strengthen community preparedness and financial literacy.

Across the region, ESG in the insurance sector is no longer a peripheral reporting requirement. It is increasingly tied to brand trust, regulatory expectations, and investor scrutiny. Financial institutions are being evaluated not only on underwriting performance but on how effectively they contribute to societal resilience.

The collaboration between FWD Philippines and JA Philippines demonstrates how insurers are leveraging partnerships to address long-term capability gaps. Rather than focusing solely on immediate relief, the initiative integrates financial literacy programs in the Philippines with physical rebuilding efforts, a dual-layered approach that blends short-term aid with long-term empowerment.

FWD Philippines Cebu Rebuilding Initiative: Beyond Immediate Relief

At first glance, the initiative includes traditional post-disaster components: distribution of medicine, food, and hygiene kits; classroom clean-ups; and infrastructure support through donated bookshelves and learning materials.

However, the differentiator lies in the educational component.

Volunteers conducted financial literacy sessions for Grades 7 to 10 students, focusing on how mindset shapes financial goals and decision-making. This approach reframes disaster recovery as an opportunity to build financial awareness among the next generation.

Strategically, this aligns with FWD’s positioning as “the insurer of the next generation.” By embedding financial education into recovery efforts, the company strengthens its brand equity among young families and future earners, a demographic that will shape long-term policy demand.

For executives analyzing CSR strategy, the message is clear: integration drives impact. When relief, education, and brand purpose align, initiatives create both social value and strategic resonance.

Strategic Implications for Business Leaders

1. CSR as Market Expansion Strategy

The FWD Philippines Cebu rebuilding initiative also signals geographic expansion beyond Luzon. By deepening engagement in Cebu, FWD strengthens its visibility in the Visayas, a region with growing economic activity and insurance penetration potential.

Purpose-driven initiatives can serve as soft-entry strategies into underserved markets. Visibility during recovery periods fosters trust, and trust is foundational in financial services.

2. Financial Literacy as Risk Mitigation

Improving financial literacy has direct relevance to insurers. Financially informed individuals are more likely to:

• Understand protection products
• Maintain policy consistency
• Make proactive risk management decisions

In this sense, community education is not only philanthropic, it is risk-aligned business development.

Executives in banking, fintech, and insurance should note that community resilience initiatives increasingly function as ecosystem investments, reducing systemic vulnerability while nurturing future customers.

3. Employee Engagement as Brand Multiplier

Mobilizing 50 volunteers transforms the initiative into an internal culture reinforcement exercise. Purpose-driven companies often report higher employee retention and engagement when staff participate in community work.

For leadership teams, CSR can serve as both an external brand amplifier and an internal cohesion driver.

The Role of Partnerships in Disaster Recovery

Collaboration with JA Philippines adds structural credibility to the initiative. Junior Achievement has long-standing expertise in youth education and entrepreneurship programs.

Effective disaster recovery partnerships require clear division of roles, local knowledge, operational agility, and long-term continuity.

By working with an organization that specializes in youth development, FWD ensures that financial literacy modules are structured rather than improvised.

For corporate leaders, the broader takeaway is that scalable impact depends on institutional partnerships and not one-off corporate missions.

Market Outlook: Resilience as Competitive Differentiator

Climate volatility is intensifying across Southeast Asia. As environmental risks escalate, insurers face increasing claims exposure and pressure to innovate underwriting models.

In this environment, resilience-building initiatives may become competitive differentiators.

Companies that actively contribute to preparedness and education may gain reputational capital that translates into customer preference. Moreover, regulators and investors are placing greater emphasis on demonstrable ESG commitments.

In the Philippines specifically, insurance penetration remains relatively low compared to regional averages. Expanding into emerging urban centers like Cebu while reinforcing community trust could unlock growth opportunities in life and health segments.

The intersection of recovery, literacy, and regional expansion suggests that FWD Philippines is not treating CSR as an isolated program but as a strategic extension of its market positioning.

Purpose Operationalized

The FWD Philippines Cebu rebuilding initiative illustrates how insurers can transform purpose statements into operational strategy.

By combining disaster relief, financial education, employee engagement, and regional presence-building, FWD demonstrates a multi-dimensional approach to corporate responsibility, one that aligns social impact with business fundamentals.

For entrepreneurs and executives, the lesson extends beyond insurance. In high-risk markets, resilience-building is not just goodwill, it is infrastructure for sustainable growth.

As climate events and economic volatility continue to challenge communities, companies that invest in preparedness and empowerment may find themselves better positioned not only reputationally, but commercially.

Purpose, when structured effectively, becomes strategy.

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EastWest Ageas Wins Big at the 61st ANVIL Awards with Four Major Trophies

EastWest Ageas Wins Big at the 61st ANVIL Awards with Four Major Trophies

Tuesday, February 10, 2026

Starting the year on a high note, EastWest Ageas has proven that purpose-driven storytelling and innovation can stand out even in a highly competitive industry. The fast-growing insurance company took home four prestigious awards at the 61st ANVIL Awards, earning two Gold and two Silver trophies during the ceremony held on January 28, 2026.

Recognized as the gold standard of public relations excellence in the Philippines, the ANVIL Awards are organized by the Public Relations Society of the Philippines (PRSP). This year’s competition was especially tough, with over 600 campaign entries from nearly 200 organizations across the country. Against this backdrop, EastWest Ageas’ multi-category wins mark a defining milestone for the brand.

A Strong Showing at the Country’s Premier PR Awards

EastWest Ageas stood out for its cohesive brand narrative and future-ready initiatives. Its flagship brand campaign, “For Your PURPLE,” emerged as one of the night’s biggest winners, earning Gold in Marketing and Brand Communication and Silver in Corporate Identity and Branding.

Beyond trophies, the campaign delivered measurable impact. According to NielsenIQ data, “For Your PURPLE” boosted EastWest Ageas’ brand awareness score from 12 percent to 22 percent, making it the fastest brand health growth in the local insurance industry. For a sector often perceived as traditional and conservative, this leap reflects how resonant messaging and clear purpose can drive real results.

Innovation at the Core with PURPLE AI Toolkit

Another major highlight of the evening was Gold recognition in the Employee Engagement Category for the “PURPLE AI Toolkit.” This initiative is EastWest Ageas’ AI-powered platform designed to support employees and sales teams through smarter, more efficient processes.

The toolkit showcases the company’s commitment to machine learning and digital innovation, using technology to optimize insurance services and empower its people on the ground. In an industry where trust and speed matter, investing in employee tools ultimately translates into better customer experiences.

This win reinforces that EastWest Ageas’ innovation efforts go beyond customer-facing campaigns. They also focus on building a workplace that equips teams with the tools they need to succeed.

Inspiring Careers Through Purpose-Driven Recruitment

Completing the awards sweep, EastWest Ageas’ agency recruitment initiative “Pursuit of PURPLE” received Silver in the Change Communication Category. The campaign invited aspiring financial consultants to join the organization, positioning insurance as a career path rooted in purpose, impact, and personal growth.

By reframing recruitment as a meaningful journey rather than just a job opportunity, the campaign resonated with professionals seeking work that aligns with their values.

A Brand Story That Dares to Be Different

For EastWest Ageas, the recognition is not just about winning awards. It is about validating a brand story built on people, purpose, and the courage to stand out.

“Our PURPLE story, the story of purpose and people, has made its mark in an industry full of established players,” shared Greg Martin, Chief Distribution and Marketing Officer. “We have always chosen the courage to be quirky and to challenge the norm. We know that our story is compelling, convincing, and clear, and we back it up with future-ready efforts that truly help our employees and sales team. We are grateful for the recognition of our work.”

The consistent use of “PURPLE” across branding, technology, and recruitment reflects a clear identity that connects internally and externally.

A Commitment Beyond Awards

The wins at the 61st ANVIL Awards also mark EastWest Ageas’ third consecutive year of recognition at the prestigious event. For the company’s leadership, this milestone comes with both pride and responsibility.

Sjoerd Smeets, President and CEO of EastWest Ageas, reflected on the achievement, saying, “This is our third consecutive year to be part of the ANVIL Awards, and we thank the people who made these wins possible. To be recognized among the greats in our industry is a high honor in itself, but this reminds us that we must match that honor with the responsibility to give our customers service that goes beyond being award-winning. We promise to deliver service that is impactful in helping them pursue the purpose they have set for the people in their lives.”

This perspective underscores the brand’s long-term vision. Awards are a milestone, not the finish line.

Looking Ahead in 2026

With four ANVIL trophies to start the year, EastWest Ageas is set to continue expanding its reach and strengthening connections with more Filipinos throughout 2026. The company remains focused on empowering both customers and employees through purposeful communication, innovation, and service excellence.

For those following developments in branding, insurance, and corporate storytelling, EastWest Ageas’ ANVIL Awards sweep is a reminder that authenticity and innovation can still break through in even the most established industries.

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Jollibee Wins Company of the Year at Anvil Awards

Jollibee Wins Company of the Year at Anvil Awards

Monday, February 2, 2026

Jollibee has always been more than just a fast food brand for Filipinos. It is comfort food, childhood memories, and a symbol of joy wrapped into one cheerful red bee. This year, that deep connection with Filipinos was once again recognized as Jollibee was named Company of the Year at the 61st Anvil Awards, one of the highest honors in Philippine public relations and communications.

The country’s number one fast food chain took home a total of 16 Anvil Awards, including one Grand Anvil, eight Gold Anvils, and six Silver Anvils. This impressive haul made Jollibee the most awarded single organization at this year’s ceremony, underscoring the brand’s consistent excellence in storytelling, advocacy, and audience engagement.

The Campaign That Led Jollibee’s Big Wins

At the heart of Jollibee’s recognition was the campaign “Bida Best, Bida Pinoy.” The multi-platform initiative earned the coveted Grand Anvil Award, along with three Gold Anvils and one Silver Anvil across categories such as marketing and brand communication, social media, influencer marketing, and experiential campaigns.

“Bida Best, Bida Pinoy” resonated strongly because it celebrated everyday Filipino victories. Instead of focusing only on big achievements, the campaign highlighted simple wins rooted in Filipino values like perseverance, kindness, and excellence. By honoring real-life moments that Filipinos could relate to, Jollibee strengthened its emotional bond with its audience.

The campaign’s success reflects how well the brand understands its market and how effectively it translates Filipino stories into meaningful content across multiple platforms.

Recognition That Goes Beyond Awards

For Jollibee, the Anvil Awards recognition is not just about trophies. According to Dorothy Ching, Vice President for Marketing of Jollibee Philippines, the wins represent something far more meaningful.

“Receiving 16 Anvil Awards, including Company of the Year and the Grand Anvil Award, is a great honor for Jollibee,” Ching shared. “More than the awards, this recognition shows our commitment to creating work that truly matters. Work that brings joy, makes a positive difference in our customers’ lives, and helps the communities we serve. We share this achievement with our dedicated Jollibee team and our agency partners, whose hard work and teamwork made this possible.”

This message reflects Jollibee’s long-standing philosophy of purpose-driven communication, where marketing is used not only to promote products but also to uplift communities and reinforce shared values.

Celebrating Values, Advocacy, and Innovation

Beyond “Bida Best, Bida Pinoy,” several other Jollibee initiatives were also recognized by the Anvil Awards jury.

The Kids Values Meal campaign earned two Gold Anvils and one Silver Anvil, highlighting the brand’s commitment to teaching positive values to children. Through advocacy, partnerships, and experiential marketing, the campaign reinforced lessons on kindness, responsibility, and good citizenship, proving that fast food brands can play a role in shaping young minds.

Jollibee also received Gold Anvil Awards for several notable programs. Project Abulug was recognized for corporate social responsibility efforts, while Project 1000: 1,000 Kilometers of Joy earned praise in the partnerships category. Another Gold Anvil went to Deliver Joy: The All-New Jollibee App, which showcased innovation in customer experience and digital engagement.

These wins demonstrate how Jollibee continues to evolve, combining technology, partnerships, and community involvement to stay relevant in a rapidly changing landscape.

Creative Campaigns That Sparked Conversation

Jollibee’s creative range was further highlighted by multiple Silver Anvil Awards. One of these was Bee Earth’s Best Friend, an environment-focused campaign that promoted sustainability and environmental awareness.

The brand also earned two Silver Anvils for its collaboration with The Dessert Museum x Peach Mango Pie, a playful and immersive experience that merged food, art, and social media engagement. Another Silver Anvil went to Serving Joy and Music, an in-store initiative that brought together dining, music, and community connection.

These campaigns show how Jollibee continues to experiment with formats and experiences while staying true to its joyful brand identity.

Often referred to as the Oscars of Public Relations in the Philippines, the Anvil Awards are organized by the Public Relations Society of the Philippines (PRSP). The annual event honors outstanding strategic public relations programs and communication initiatives across industries.

Jollibee’s strong showing at this year’s awards reflects a disciplined and values-driven approach to brand building. It also proves that Filipino brands can set benchmarks not only locally but on a global stage when guided by authenticity and purpose.

As Jollibee continues to grow both in the Philippines and internationally, being named Company of the Year reinforces its role as a brand that understands its audience, champions meaningful stories, and creates real impact beyond advertising.

A Celebration of Filipino Joy

At its core, Jollibee’s success at the 61st Anvil Awards is a celebration of Filipino creativity, values, and shared experiences. By turning everyday moments into powerful stories, the brand continues to remind Filipinos why it holds a special place in their hearts.

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AXA Study Finds Mental Health Awareness Gaps in PH

AXA Study Finds Mental Health Awareness Gaps in PH

Wednesday, January 28, 2026

Mental health has become a more open topic in the Philippines over the past few years. Conversations that once felt uncomfortable are now happening at home, in workplaces, and even online. Many Filipinos can already recognize terms like anxiety, burnout, and emotional distress. But a new study reveals a crucial truth. Awareness alone is not enough.

According to the 2025 AXA Mind Health Study, Filipinos rank among the most mentally health-aware populations globally. About 65 percent of respondents said they are aware of mental health issues. However, the same study uncovered a concerning gap. Only around one in three Filipinos actually know what steps to take when they or someone they care about experiences mental health challenges.

Awareness Without Action Can Be Risky

As the year begins, many Filipinos are setting goals centered on balance, wellness, and personal growth. Mental well-being is often included in these intentions. Yet despite good intentions, many people feel lost when it comes to practical action.

Paula Ferrer Cheng, Head of Research and Development at Mind You, AXA Philippines’ mental health partner, explains why this gap matters.

“It is not enough to know what anxiety looks like. People need to know what to do,” she said. “Awareness without action leaves people stuck, and in some cases, vulnerable to worsening conditions. That’s why education must go hand in hand with any awareness effort.”

Cheng warns that without knowing how to respond, early warning signs can easily be ignored. Over time, this can lead to deeper emotional struggles and even economic consequences, especially when mental health issues affect productivity and relationships.

Being Informed Makes a Real Difference

The AXA study also highlights a hopeful insight. Filipinos who consider themselves well-informed about mental health tend to experience better outcomes. These individuals are more likely to report positive mental well-being and are better equipped to seek help or support others when needed.

Ayman Kandil, CEO of AXA Philippines, emphasized the importance of moving beyond simple awareness.

“Acknowledging mental health is a vital first step, but progress happens when people know how to take action with the right support,” he shared. “Guided by our purpose to act for human progress, AXA is committed to helping Filipinos take meaningful steps toward better mind health through access to reliable tools and resources.”

Introducing the AXA Mind Health Self-Check Tool

To help close the gap between knowing and doing, AXA has introduced the Mind Health Self-Check, a free and anonymous digital tool designed to help individuals better understand their emotional well-being.

The tool provides users with a structured way to assess their mental state and access practical self-care resources. By answering a series of guided questions, users receive a clearer picture of their current emotional condition, making it easier to take proactive steps.

The Mind Health Self-Check evaluates three key areas of daily life. These include Current State of Mind, Skills and Beliefs, and Lifestyle. Using AXA’s proprietary methodology, the tool generates a single Mind Health Index score ranging from 0 to 100.

Understanding Your Mind Health Index Score

Once users complete the self-check, their score falls into one of four categories:

Flourishing, with a score of 68 and above, reflects strong emotional, social, and psychological well-being.

Getting By, with scores between 57 and 68, suggests a generally stable state with room for growth.

Languishing, which ranges from 43 to 57, points to reduced motivation and lower well-being that may require attention.

Struggling, with scores below 43, indicates distress across several areas and may be linked to emotional or psychosocial challenges.

These categories help users better understand where they are and what kind of support or self-care may be helpful.

Why Early Support and Connection Matter

Cheng notes that the findings of the AXA study mirror broader trends seen in the workplace. In a separate Mind You study involving over 15,000 employees, the most common reason people sought help was simply the need for someone to talk to. Emotional distress, rather than clinical diagnosis, drove 80 percent of help-seeking behavior.

This shows a growing cultural shift toward openness and empathy, especially in professional environments. It also reinforces the importance of safe spaces and early support before mental health concerns escalate.

Supporting Filipinos Beyond Awareness

AXA’s commitment goes beyond digital tools. Its health plans now include free mental health counseling, while its Health Max Elite critical illness plan provides coverage for select mental health conditions. These offerings aim to protect Filipinos holistically, addressing both physical and mental well-being at different life stages.

“When people delay seeking help because they do not know what to do, it affects both their personal lives and their livelihoods,” Kandil said. “Filipinos who are better informed are more capable of taking action and thriving.”

Turning Awareness Into Action

Mental health conversations in the Philippines have come a long way, but this study makes one thing clear. Awareness must lead to action. Tools like the AXA Mind Health Self-Check provide a starting point for Filipinos who want clarity, guidance, and practical next steps.

For those looking to build self-awareness and make informed decisions about their mental well-being, AXA’s holistic health initiatives offer accessible support that goes beyond awareness and into real-world care.

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PH Students Lead Asia-Pacific at GA 2025 Awards

PH Students Lead Asia-Pacific at GA 2025 Awards

Saturday, January 24, 2026

Filipino youth once again proved they have a strong voice in global conversations, this time in the fast-evolving world of communication and artificial intelligence. At the 2025 #NextInLine Changemakers’ Recognition Competition by the Global Alliance for Public Relations and Communication Management (GA), students from the Philippines claimed three of the ten top spots in the Asia-Pacific region.

The regional winners were announced during GA’s final Hero Web Conference on December 5, highlighting how young communicators from the Philippines are helping shape discussions around ethical, purpose-driven communication in the age of AI.

What Is the #NextInLine Changemakers Competition?

The #NextInLine Changemakers’ Recognition is a global essay-writing competition that invites students and young communication practitioners to reflect on the future of the profession.

A Timely and Thought-Provoking Theme

For 2025, participants were challenged to respond to the theme:

“How Can AI-Driven Communication Transform the World? From Information to Impact: Reimagining the Future of Ethical, Purpose-Driven Communication.”

Entrants submitted original essays exploring how innovation, empathy, and the responsible use of artificial intelligence can improve how people communicate, build trust, and create meaningful impact.

In a time when AI tools are becoming part of everyday work, the competition encouraged young voices to think beyond efficiency and focus on ethics, accountability, and human-centered communication.

Filipino Changemakers Recognized in Asia-Pacific

The Philippines stood out in this year’s competition, with Khrysza Paras, Edmund Rhei Morada, and Jillian Barreiro earning recognition among the Asia-Pacific region’s most promising young communicators.

Their work placed them alongside fellow honorees from Indonesia and other parts of the region. All regional winners received a Global Alliance Certificate of Distinction, marking their ideas as standout contributions to the global dialogue on AI and communication.

For Filipino students, this recognition reflects not only individual excellence but also the growing strength of communication education and thought leadership in the country.

Praise for a New Generation of Ethical Communicators

Ana Pista, APR, Chair of GA’s Student and Young Practitioners Month (SYPM) 2025, shared high praise for the winners.

She noted that the judges were impressed by both the quality of ideas and the passion behind them. According to Pista, the essays demonstrated that the next generation of communicators understands the importance of using AI responsibly while keeping people and values at the center of their work.

This perspective is especially important as communication professionals navigate challenges around misinformation, public trust, and digital ethics.

Full List of 2025 Regional Winners

Asia-Pacific

• Khrysza Paras (Philippines)
• Edmund Rhei Morada (Philippines)
• Desak Ayu Bulan Trisna Aprilia Putri (Indonesia)
• Nabilah Azzahra Putri Bastari (Indonesia)
• Jillian Barreiro (Philippines)
• Stephanie (Indonesia)
• Priscilla Audric Kanabi (Indonesia)
• Syfa Aulia Manezha (Indonesia)
• Mumtaaz Qadhifa (Indonesia)
• Adinda Silvia Maharani (Indonesia)

Africa

• Aromaradu Salahudeen Salihu (Nigeria)
• Azeez Sulaiman (Nigeria)
• Benaja Nkemzikann (Cameroon)
• Daryl Tchabat (Cameroon)
• Elvis Miba Pengou (Cameroon)
• Emmanuel Chiwila (Zambia)
• Ikwuorgu Favour Eloho (Nigeria)
• Jessica Gbedemah (South Africa)
• Venant Axel Alima (Cameroon)
• Ogunsemowo Moyinoluwa Elizabeth (Nigeria)

North America

• Amber Marthinsen (USA)

South Asia and Middle East

• Tisha Jain (India)
• Abhijit Rawat (India)
• Divyangna Mehrotra (India)
• Lamisha Akter Fiza (Bangladesh)
• Komal Iyer (India)
• Poshita Jain (India)
• Pratibha Pandey (India)
• Senjuti Paul (Bangladesh)
• Shrida Trivedi (India)
• Shrimoyee Sur (India)

Why Youth Leadership in AI Communication Matters

The #NextInLine Changemakers’ Recognition is a key initiative under GA’s annual Student and Young Practitioners Month (SYPM). The program spans GA’s six global regions and is designed to elevate youth leadership while encouraging ethical thinking in communication.

This year’s winning essays reflected a shared belief among young communicators. While AI can transform how information is created and shared, it should never replace empathy, inclusivity, and accountability.

GA emphasized that its mission is to support future leaders who see technology as a tool to amplify human values, not overshadow them.

A Proud Moment for Filipino Students

For the Philippines, the strong showing at GA 2025 is a reminder that Filipino students are not just adapting to global trends but actively helping shape them.

As AI continues to influence communication worldwide, these young changemakers represent a generation ready to lead with both innovation and integrity.

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2026 Is the Year of the Sardine: Why This Small Fish Is Making a Big Wellness Statement

2026 Is the Year of the Sardine: Why This Small Fish Is Making a Big Wellness Statement

If there is one unexpected food trending in global wellness conversations, it is the humble sardine. The Medical Wellness Association (MWA) has officially declared 2026 as “The Year of the Sardine”, signaling a renewed focus on simple, nutrient-dense foods that support long-term health.

For Filipino households, this declaration feels especially relevant. Sardines have long been a pantry staple, valued for their affordability, versatility, and comfort-food appeal. Now, science and global wellness leaders are catching up to what many families already know.

Why the Medical Wellness Association Chose Sardines

The MWA’s announcement is rooted in growing concern over declining wellness indicators worldwide. According to Dr. Christopher Breuleux, President of the US-based Medical Wellness Association, modern diets and lifestyles are contributing to widespread metabolic issues.

Research increasingly points to metabolic health as a foundation of overall wellness. Poor metabolic health has been linked not only to Type 2 diabetes and fatty liver disease, but also to heart disease, certain cancers, and organ dysfunction.

The solution, according to MWA, is not complicated. It starts with food choices that are nutrient-dense, accessible, and easy to integrate into daily life.

Sardines as a Metabolic Health Superfood

MWA Board Member and Faculty Member James Michael Laffety describes sardines as one of the most practical weapons against metabolic disease. They are rich in high-quality protein, packed with omega-3 fatty acids, and naturally loaded with essential vitamins and minerals.

What makes sardines stand out even more is cost. Compared to many trendy superfoods, sardines remain one of the most affordable sources of complete nutrition. This makes them accessible across income levels, an important factor in improving public health.

A Trend Already Gaining Momentum

Sardines are no longer just a quiet pantry staple. They have been making headlines across social media and wellness platforms. From Instagram to X, doctors and wellness advocates have been sharing concepts like the “three-day sardine fast.”

They have also been discussed on leading global podcasts, reflecting a wider shift toward metabolic health-focused eating. According to Laffety, this growing attention is unlikely to fade anytime soon.

A Growing Global Market for Sardines

Even before the recent surge in metabolic health awareness, the sardine market was already expanding. MWA reports that the global sardine industry has been growing at an annual rate of 7.5 percent.

With increased education, awareness, and recent updates to the US Food Pyramid, the organization forecasts growth to reach double digits or more starting in 2026. For MWA, this trend represents more than market success. It signals a positive shift toward better global nutrition habits.

Mega Sardines Earns the MWA Superfood Seal

After years of reviewing the sardine category, the Medical Wellness Association awarded its prestigious “Superfood” seal to Mega Sardines in mid-2025.

The recognition was based on two key factors. First, Mega sources its sardines from the clean fishing waters of the South Pacific. Second, the brand follows a unique “catch to can in 12 hours” vertically integrated process, ensuring exceptional freshness for a canned product.

To date, Mega Sardines is the only brand worldwide to receive this distinction from the MWA.

Mega Prime Foods and the Filipino Value of Malasakit

Behind Mega Sardines is Mega Prime Foods, Inc., a Filipino company with over 50 years of history. The brand is deeply rooted in the value of Malasakit, a Filipino concept that means giving to society without expecting anything in return.

This philosophy has guided the company’s approach to food, wellness, and community impact. By embracing the MWA Superfood seal, Mega Prime Foods has taken an active role in educating consumers globally about smarter food choices.

Investing in Science and Future Wellness

Mega Prime Foods is not stopping at recognition. The company is currently developing a series of clinical studies, supported by major universities, to further explore how food choices affect metabolic health.

For Michelle Tiu Lim Chan, CEO of Mega Prime Foods, this milestone reflects decades of purpose-driven work.

She shares that the Superfood seal represents the culmination of a mission started by her parents. One that focuses on providing high-quality, high-value food to consumers in the Philippines and around the world. She sees it not as an endpoint, but as a commitment to continue this work for generations to come.

Why “The Year of the Sardine” Matters to Filipino Homes

For many Filipinos, sardines are already part of everyday meals. From quick breakfasts to comforting ulam during busy weekdays, they are familiar, reliable, and nourishing.

The MWA’s declaration simply reframes sardines as what they truly are. A globally recognized superfood that fits perfectly into Filipino lifestyles. Affordable, nutritious, and easy to prepare, sardines prove that better health does not always require expensive or complicated solutions.

As 2026 approaches, the message is clear. Sometimes, the smartest wellness choices are already sitting on your pantry shelf.

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PH Leads Asia Talks on Large-Scale Ocean Protection

PH Leads Asia Talks on Large-Scale Ocean Protection

Sunday, January 18, 2026

As the global race to protect 30 percent of the world’s oceans by 2030 gains momentum, the Philippines is stepping into a leadership role in Asia’s marine conservation efforts. Recently, Iloilo City played host to the Asia Regional Large-Scale Marine Protected Area (LSMPA) Workshop, bringing together conservation leaders, scientists, policymakers, and community advocates from across the region.

The two-day workshop was organized by the Zoological Society of London Philippines (ZSL Philippines) in partnership with the Blue Nature Alliance (BNA), alongside regional partners from government, academe, and non-government organizations. At its core, the gathering focused on one shared goal: how Asia can protect its oceans at scale through science-based and community-driven approaches.

Why Large-Scale Marine Protection Matters

Asia is home to some of the most diverse and productive marine ecosystems in the world. From coral reefs and mangroves to deep-sea habitats, these waters support food security, livelihoods, and biodiversity for millions of people.

According to Laure Katz, Executive Director of the Blue Nature Alliance, Asia has long led the way in nearshore marine protection. The challenge now is extending conservation beyond the traditional 12 nautical miles and into offshore waters, where threats such as illegal fishing and climate change are becoming more pronounced.

The workshop tackled this challenge head-on by exploring how science, policy, and community engagement can work together to make large-scale marine protection more achievable and effective.

A Regional Exchange of Ideas and Solutions

Co-hosted by Big Ocean, a peer-learning network created by and for managers of large-scale marine areas, the workshop gathered participants from the Philippines, Indonesia, Thailand, Malaysia, Maldives, Vietnam, and the Solomon Islands.

With technical and financial support from the Alliance, discussions covered a wide range of issues affecting marine protection in Asia. These included governance gaps, climate-related impacts, pollution, illegal, unreported and unregulated fishing, sea-level rise, and the complexities of transboundary conservation.

Beyond identifying challenges, participants also worked toward solutions. The workshop laid the groundwork for an Asia Regional LSMPA Community of Practice and began shaping a regional roadmap for large-scale marine conservation.

Collaboration as the Key to 30x30

One of the strongest messages to emerge from the workshop was the importance of collaboration. Conservation at this scale requires coordination across countries, sectors, and communities.

“The Blue Nature Alliance is working with over 130 partners globally to advance ocean conservation in 5 percent of the world’s ocean as a significant contribution to the global 30x30 goal,” Katz shared.

Participants agreed that marine conservation efforts must align with food security objectives, particularly in regions where fishing supports millions of livelihoods. They also emphasized the need for long-term and equitable financing mechanisms backed by government support, better alignment of ocean-related policies, and stronger public participation in conservation initiatives.

These shared insights highlight Asia’s growing capacity to innovate and lead when it comes to protecting marine ecosystems.

Asia’s Potential to Lead the Next Wave of Ocean Protection

For Naiʻa Lewis, Director of Big Ocean, the region holds enormous potential.

“The potential for Asia is huge,” Lewis said. “It can be a trailblazer, creating a ‘Big Ocean 2.0,’ leading the second wave of large-scale protection, and showing the world that fisheries, food security, and conservation can be addressed together.”

This vision resonated strongly throughout the workshop, especially as countries shared lessons learned from existing marine protected areas and explored ways to scale up what works.

Philippine Rise as a Flagship Conservation Effort

One of the most ambitious initiatives discussed during the workshop was the proposed Philippine Rise Ocean Conservation Area. Implemented by ZSL Philippines in partnership with the Department of Agriculture Bureau of Fisheries and Aquatic Resources, Fisheries Management Area 1, and the Blue Nature Alliance, the proposed area would cover around 150,000 square kilometers.

This represents approximately 7.5 percent of Philippine waters, potentially making it the largest single marine protected area in Asia. Beyond protecting biodiversity, the initiative aims to support long-term food security by ensuring healthier and more resilient marine ecosystems.

“The thinking around marine protected areas has long been at a much smaller scale,” said Edwina Garchitorena, Country Director of ZSL Philippines. She acknowledged that challenges remain, particularly in terms of community understanding and governance alignment, but emphasized that the long-term impact makes the effort worthwhile.

From Commitment to Action

The workshop also highlighted a growing shift across Asia, particularly in the Philippines and Indonesia, where governments are beginning to translate conservation commitments into concrete action.

According to Katz, the movement toward large-scale protection is gaining momentum, supported by comprehensive solutions that address both nearshore and offshore ecosystems.

For participants, the workshop was not just a meeting, but the start of a longer journey.

“The Asia Regional LSMPA Workshop is the beginning of a meaningful journey to inspire bold action for marine protection for the benefit of people and nature,” Katz said.

Building a Collective Future for Asia’s Oceans

As climate change and human pressures continue to threaten marine ecosystems, initiatives like the Asia Regional LSMPA Workshop show that large-scale ocean protection is not only possible but increasingly necessary.

ZSL Philippines, together with the Blue Nature Alliance, Big Ocean, and regional partners, will continue working to strengthen marine governance and mobilize collective action toward achieving the global 30x30 ocean protection target.

For the Philippines, hosting this regional dialogue reinforces its growing role as a leader in ocean conservation, proving that protecting marine life and securing food for future generations can go hand in hand.

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61st ANVIL Awards Reflect Growing Confidence in PH PR

61st ANVIL Awards Reflect Growing Confidence in PH PR

The Philippine public relations industry is showing clear signs of strength and momentum, and the 61st ANVIL Awards proves just that. Organized by the Public Relations Society of the Philippines (PRSP), this year’s edition of the country’s most prestigious PR awards drew strong participation from companies and agencies across sectors.

Often referred to as the “Oscars” of Philippine public relations, the ANVIL Awards remains a trusted barometer of how the industry is evolving. With hundreds of entries and a growing pool of participating organizations, the latest edition reflects renewed confidence in the value, credibility, and impact of professional PR work in the country.

Steady Entries, Bigger Industry Participation

For the 61st ANVIL Awards, PRSP received a total of 622 entries, closely matching last year’s 649 submissions. While the overall number of entries remained relatively steady, what stood out was the sharp increase in the number of participating organizations.

This year, 193 organizations submitted entries, a significant jump from last year’s 118 participants. The total includes 151 companies and 42 agencies, marking one of the broadest industry turnouts in recent years.

For PRSP leaders, this growth speaks volumes.

“For us, this increase in participation is especially meaningful,” shared Ana Pista, APR, Vice President for External of PRSP and Chair of the 61st ANVIL Awards. “It shows that more organizations see value in having their work measured against clear standards of strategy, creativity, and results.”

She added that the ANVIL Awards continues to be a platform where PR professionals challenge themselves and contribute to shaping what excellence in public relations looks like today.

Campaigns Take the Spotlight, Tools Highlight Execution

Entries were evaluated under two main categories: PR Programs and PR Tools, each designed to recognize a different aspect of public relations excellence.

The PR Programs category, which focuses on full-scale campaigns, received the bulk of submissions. From these, 39 Gold ANVILs and 120 Silver ANVILs were awarded, reflecting the depth, competitiveness, and strategic thinking behind this year’s campaign entries.

Meanwhile, the PR Tools category recognized executional excellence in communication materials. This category awarded 3 Gold ANVILs and 25 Silver ANVILs, highlighting innovation in platforms, content, and delivery.

The distinction between the two categories is intentional and essential to the awards’ credibility.

A PR Program refers to a complete campaign, including research, objectives, audience insights, strategy, execution, and evaluation. The most outstanding campaign earns the Grand ANVIL, the highest honor under this category.

PR Tools, on the other hand, focus on specific communication materials such as media kits, websites, videos, digital platforms, events, apps, and internal communication tools. The top recognition here is the Platinum ANVIL, awarded to the most effective PR Tool.

“This distinction allows us to recognize both strategic excellence and executional innovation,” Pista explained. “A strong campaign needs both a clear strategy and well-designed tools that bring that strategy to life.”

A Rigorous and Credible Judging Process

Maintaining the integrity of the ANVIL Awards means ensuring a thorough and transparent evaluation process. All submissions underwent multiple levels of review, beginning with screening and judging by a panel of around 75 judges from the fields of communications, media, business, and related industries.

Results were then validated by SGV & Co., PRSP’s external auditor, before moving to final deliberations by a Panel of Jurors, which took place on January 10.

From this final stage, six entries were named Top PR Programs, while four entries emerged as Top PR Tools, representing the highest distinctions in their respective categories.

Pista expressed appreciation for the judges and jurors who dedicated time and expertise to the process, particularly as much of the evaluation took place during the holiday season. Their rigor and professional insight continue to uphold the credibility of the awards.

Pushing Past Possibilities for the PR Industry

The 61st ANVIL Awards carried the theme “The 61st Second: Pushing Past Possibilities.” According to PRSP, this theme reflects the organization’s commitment to keeping the awards relevant as the PR landscape continues to evolve.

“This year’s theme speaks to our intention to keep the ANVIL Awards globally relevant and responsive to the changing demands of public relations,” Pista shared. She emphasized that while creativity remains important, it must always be anchored in research, strategy, and measurable outcomes.

In an industry that is becoming increasingly complex and accountable, the awards aim to celebrate work that delivers both impact and substance.

Countdown to Gabi ng Parangal

The complete list of winners will be officially announced during the Gabi ng Parangal on January 28, to be held at Ballrooms 2 and 3 of Solaire Resort North, starting at 5:00 PM.

As anticipation builds, the PR community once again prepares to celebrate campaigns and tools that push boundaries, deliver results, and elevate the practice of public relations in the Philippines.

Now on its 61st year, the ANVIL Awards continues to stand as the industry’s gold standard, honoring not just creativity, but thoughtful, disciplined, and results-driven communication that truly makes a difference.

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Manulife Philippines Drives Sustainability and Community Impact

Manulife Philippines Drives Sustainability and Community Impact

Tuesday, January 13, 2026

Corporate sustainability often sounds good on paper. The real test is whether it shows up on the ground, in communities, and in everyday lives. For Manulife Philippines, 2025 was a year of proving that purpose-led initiatives can move beyond pledges and create measurable, people-centered impact.

Through its Impact Agenda, Manulife’s global commitment to better outcomes for customers, communities, and the planet, the company spent the past year investing time, resources, and hands-on effort into environmental restoration, financial education, and community resilience. What stands out is not just the scale of these initiatives, but the consistency and human participation behind them.

What the Impact Agenda Means for Filipinos

Manulife’s Impact Agenda is built around a simple idea: business success should go hand in hand with social and environmental progress. In the Philippines, this translates into programs that address real local needs, from climate resilience and coastal protection to financial literacy for young learners.

Rather than concentrating efforts in a single campaign, Manulife Philippines spread its initiatives throughout the year, mobilizing employees, community partners, and beneficiaries across multiple regions.

Reforestation That Goes Beyond Tree-Planting

Environmental restoration remains one of the most visible pillars of Manulife Philippines’ sustainability work. In 2025 alone, the company planted more than 10,000 native trees across four hectares of terrestrial and coastal areas. This brings its total to 31,250 trees planted to date through partnerships with the Haribon Foundation, local associations, and colleague-volunteers.

Preparing Forests for the Long Term

In February, Manulife volunteers worked with the Haribon Foundation on a seedling nursery activity in Sto. Niño, Rizal. The team prepared 1,000 native tree seedlings with support from KAT-MAGAT Tourism and Farmers Association and Sto. Niño Integrated School. These seedlings will be planted in 2026 across eight hectares in the Sierra Madre mountain range, benefiting over 200 households.

This approach highlights a growing sustainability trend: success is no longer measured by planting alone, but by preparation, survival rates, and long-term ecosystem health.

Restoring Coastlines and Protecting Livelihoods

Mangrove rehabilitation is critical for a country as disaster-prone as the Philippines. In Infanta, Quezon, Manulife partnered with Haribon Foundation and the Alitas Farmers and Fisherfolk Association to support coastal restoration efforts. The program established a dedicated mangrove seedling nursery expected to produce 15,000 seedlings by the end of 2027, directly supporting more than 200 households that depend on coastal ecosystems.

A Flagship Terrestrial Restoration Site

In Real, Quezon, Manulife’s terrestrial restoration site spans 10 hectares and was developed with Brgy. Tanuan Farmer’s Association and the Samahan ng Katutubong Dumagat ng Real, Quezon Inc. This initiative benefits nearly 10,000 households in Brgy. Maragondon, reinforcing how environmental action can also be a tool for social stability.

Building Financial Confidence Early Through Peso Smart

Environmental impact is only one side of the equation. Financial education remains another critical need, especially for young Filipinos navigating an increasingly complex economy.

Manulife’s Peso Smart program, launched in 2017, continues to expand its reach. In 2025, the program partnered with the Corazon Sanchez Atayde Memorial Foundation to reach new learners across 18 public elementary schools nationwide. To date, more than 4,900 students have completed the award-winning program, learning foundational skills in saving, budgeting, and investing.

For business leaders and parents alike, initiatives like Peso Smart underscore the long-term value of early financial literacy in building more financially secure communities.

Bayanihan in Action Through Employee-Led Programs

Manulife’s global shared services arm, Manulife Business Processing Services, introduced its first Bayanihan Festival in November 2025. Rooted in the Filipino value of collective action, the festival brought together partners such as Rise Against Hunger Philippines, Waves for Water Philippines, and Reach Out and Feed Philippines.

Through initiatives like Project Baon, MBPS colleague-volunteers addressed food insecurity and supported disaster response efforts in Cebu. The results were tangible: 2,000 relief kits distributed, 5,000 hot meals served, and global colleagues contributing donations that Manulife matched dollar-for-dollar.

Empowering the Next Generation Through Technology

Manulife IT Delivery Center also focused on youth development through its Code4Future program. Two learning sessions in 2025 introduced 73 young learners to coding and creative problem-solving, supported by more than 80 employee volunteers. Beyond technical skills, the sessions aimed to show how technology can be a creative and empowering tool.

Creativity Meets Sustainability in the Workplace

Sustainability at Manulife Philippines also shows up in unexpected ways. At its newly opened agency office in Ayala North Exchange, the company unveiled a mural titled “From Trash to Tree-sure.” Created from old t-shirts, repurposed tarpaulins, and used beverage cartons, the piece was built by Manulife advisors and volunteers in collaboration with JunkNot through its Trash Innovation Exchange.

The mural serves as a daily reminder that sustainable practices and innovation can coexist, even in office spaces.

Colleague-Driven Giving That Multiplies Impact

Employee participation continues to be a driving force behind Manulife’s initiatives. In 2025, colleagues in the Philippines logged over 13,000 volunteer hours. This effort was amplified during the annual Season of Giving, where employees donated to causes of their choice.

Manulife matched donations dollar-for-dollar up to CA$1,000 in Asia, turning individual generosity into collective impact. Volunteer hours were also recognized regardless of the cause, allowing employees to support initiatives close to their hearts.

“Filipinos entrust us with their financial futures, and that trust comes with a clear responsibility to invest back in meaningful and lasting ways,” said Rahul Hora, President and Chief Executive Officer of Manulife Philippines. “The Season of Giving puts this belief into action.”

Global Chief Marketing Officer Karen Leggett echoed this sentiment during a year-end seedling activity in Tanay, Rizal, emphasizing how hands-on volunteerism turns sustainability commitments into tangible outcomes for communities and future generations.

Why This Matters for Businesses Today

Manulife Financial Asia Limited’s recognition at the ACES Awards 2025 as a Top Sustainability Advocate in Asia reflects a broader industry shift. Sustainability is no longer a side initiative. It is becoming a core business strategy that strengthens trust, resilience, and long-term growth.

For Filipino companies, Manulife Philippines’ approach offers a practical model: align global commitments with local realities, empower employees, and invest consistently in communities.

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EastWest Rural Bank Celebrates 12 Years with School Outreach in Typhoon-Affected Communities

EastWest Rural Bank Celebrates 12 Years with School Outreach in Typhoon-Affected Communities

Friday, December 19, 2025

Milestones are more meaningful when they’re shared with the communities that made them possible. For its 12th anniversary, EastWest Rural Bank (EWRB) chose to look beyond celebrations and instead reached out to public schools in remote and typhoon-hit areas bringing support, smiles, and much-needed encouragement to learners and teachers across the countryside.

Held from November 5 to 20, 2025, the outreach program focused on schools affected by Typhoons Tino and Uwan, reinforcing the bank’s long-standing commitment to grassroots communities in the Philippines.

Bringing Relief and Joy to Students and Teachers

As part of the anniversary initiative, EWRB visited selected public schools across Regions 5, 6, 7, and 11, reaching a total of 590 learners and 49 teachers.

Each visit included the distribution of:

• Jollibee meals for students and teachers
• Drawing and coloring materials for learners
• Rice packs and EastWest Rural Bank giveaways

Beyond the items, the activity created moments of connection something especially valuable for schools still recovering from the effects of recent typhoons.

A Celebration Rooted in Community Presence

EastWest Rural Bank President Sheila Marasigan-Bajado shared that the outreach reflects the bank’s intention to stay present where it matters most.

She explained that instead of a traditional anniversary celebration, the team chose to visit schools that needed encouragement after the storms, expressing gratitude to the teachers and school heads who welcomed them and allowed the bank to spend time with their students.

This people-first approach echoes EWRB’s role as a rural bank that understands the realities faced by families in far-flung areas.

Schools Reached Across Four Regions

The anniversary outreach covered five public elementary schools, with the help of teachers, school administrators, and barangay representatives who facilitated the on-site activities:

• Region 5: Lipata Elementary School (Masbate) and San Isidro Elementary School (Cataingan)
• Region 6: Cudian Elementary School, Brgy. Cudian, Ivisan, Capiz
• Region 7: Combado Elementary School, Purok Pagtinabangay, Bogo City
• Region 11: Cayawan Elementary School, Manay, Davao Oriental

Each stop highlighted the importance of collaboration between local institutions and private organizations, especially during periods of recovery.

Supporting Education Beyond Banking

For EastWest Rural Bank, the outreach is part of a broader effort to remain connected with schools, families, and rural communities, particularly after natural calamities. By supporting learners and educators on the ground, the bank reinforces its role not just as a financial institution, but as a partner in community resilience.

In a country frequently affected by typhoons, recovery often begins in small but meaningful ways—shared meals, school supplies, and simple reminders that communities are not alone. EWRB’s 12th anniversary outreach is a timely example of how corporate milestones can translate into real, positive impact.

Programs like this show that when businesses invest in education and community well-being, everyone moves forward together.

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