PH Students Lead Asia-Pacific at GA 2025 Awards

PH Students Lead Asia-Pacific at GA 2025 Awards

Saturday, January 24, 2026

Filipino youth once again proved they have a strong voice in global conversations, this time in the fast-evolving world of communication and artificial intelligence. At the 2025 #NextInLine Changemakers’ Recognition Competition by the Global Alliance for Public Relations and Communication Management (GA), students from the Philippines claimed three of the ten top spots in the Asia-Pacific region.

The regional winners were announced during GA’s final Hero Web Conference on December 5, highlighting how young communicators from the Philippines are helping shape discussions around ethical, purpose-driven communication in the age of AI.

What Is the #NextInLine Changemakers Competition?

The #NextInLine Changemakers’ Recognition is a global essay-writing competition that invites students and young communication practitioners to reflect on the future of the profession.

A Timely and Thought-Provoking Theme

For 2025, participants were challenged to respond to the theme:

“How Can AI-Driven Communication Transform the World? From Information to Impact: Reimagining the Future of Ethical, Purpose-Driven Communication.”

Entrants submitted original essays exploring how innovation, empathy, and the responsible use of artificial intelligence can improve how people communicate, build trust, and create meaningful impact.

In a time when AI tools are becoming part of everyday work, the competition encouraged young voices to think beyond efficiency and focus on ethics, accountability, and human-centered communication.

Filipino Changemakers Recognized in Asia-Pacific

The Philippines stood out in this year’s competition, with Khrysza Paras, Edmund Rhei Morada, and Jillian Barreiro earning recognition among the Asia-Pacific region’s most promising young communicators.

Their work placed them alongside fellow honorees from Indonesia and other parts of the region. All regional winners received a Global Alliance Certificate of Distinction, marking their ideas as standout contributions to the global dialogue on AI and communication.

For Filipino students, this recognition reflects not only individual excellence but also the growing strength of communication education and thought leadership in the country.

Praise for a New Generation of Ethical Communicators

Ana Pista, APR, Chair of GA’s Student and Young Practitioners Month (SYPM) 2025, shared high praise for the winners.

She noted that the judges were impressed by both the quality of ideas and the passion behind them. According to Pista, the essays demonstrated that the next generation of communicators understands the importance of using AI responsibly while keeping people and values at the center of their work.

This perspective is especially important as communication professionals navigate challenges around misinformation, public trust, and digital ethics.

Full List of 2025 Regional Winners

Asia-Pacific

• Khrysza Paras (Philippines)
• Edmund Rhei Morada (Philippines)
• Desak Ayu Bulan Trisna Aprilia Putri (Indonesia)
• Nabilah Azzahra Putri Bastari (Indonesia)
• Jillian Barreiro (Philippines)
• Stephanie (Indonesia)
• Priscilla Audric Kanabi (Indonesia)
• Syfa Aulia Manezha (Indonesia)
• Mumtaaz Qadhifa (Indonesia)
• Adinda Silvia Maharani (Indonesia)

Africa

• Aromaradu Salahudeen Salihu (Nigeria)
• Azeez Sulaiman (Nigeria)
• Benaja Nkemzikann (Cameroon)
• Daryl Tchabat (Cameroon)
• Elvis Miba Pengou (Cameroon)
• Emmanuel Chiwila (Zambia)
• Ikwuorgu Favour Eloho (Nigeria)
• Jessica Gbedemah (South Africa)
• Venant Axel Alima (Cameroon)
• Ogunsemowo Moyinoluwa Elizabeth (Nigeria)

North America

• Amber Marthinsen (USA)

South Asia and Middle East

• Tisha Jain (India)
• Abhijit Rawat (India)
• Divyangna Mehrotra (India)
• Lamisha Akter Fiza (Bangladesh)
• Komal Iyer (India)
• Poshita Jain (India)
• Pratibha Pandey (India)
• Senjuti Paul (Bangladesh)
• Shrida Trivedi (India)
• Shrimoyee Sur (India)

Why Youth Leadership in AI Communication Matters

The #NextInLine Changemakers’ Recognition is a key initiative under GA’s annual Student and Young Practitioners Month (SYPM). The program spans GA’s six global regions and is designed to elevate youth leadership while encouraging ethical thinking in communication.

This year’s winning essays reflected a shared belief among young communicators. While AI can transform how information is created and shared, it should never replace empathy, inclusivity, and accountability.

GA emphasized that its mission is to support future leaders who see technology as a tool to amplify human values, not overshadow them.

A Proud Moment for Filipino Students

For the Philippines, the strong showing at GA 2025 is a reminder that Filipino students are not just adapting to global trends but actively helping shape them.

As AI continues to influence communication worldwide, these young changemakers represent a generation ready to lead with both innovation and integrity.

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2026 Is the Year of the Sardine: Why This Small Fish Is Making a Big Wellness Statement

2026 Is the Year of the Sardine: Why This Small Fish Is Making a Big Wellness Statement

If there is one unexpected food trending in global wellness conversations, it is the humble sardine. The Medical Wellness Association (MWA) has officially declared 2026 as “The Year of the Sardine”, signaling a renewed focus on simple, nutrient-dense foods that support long-term health.

For Filipino households, this declaration feels especially relevant. Sardines have long been a pantry staple, valued for their affordability, versatility, and comfort-food appeal. Now, science and global wellness leaders are catching up to what many families already know.

Why the Medical Wellness Association Chose Sardines

The MWA’s announcement is rooted in growing concern over declining wellness indicators worldwide. According to Dr. Christopher Breuleux, President of the US-based Medical Wellness Association, modern diets and lifestyles are contributing to widespread metabolic issues.

Research increasingly points to metabolic health as a foundation of overall wellness. Poor metabolic health has been linked not only to Type 2 diabetes and fatty liver disease, but also to heart disease, certain cancers, and organ dysfunction.

The solution, according to MWA, is not complicated. It starts with food choices that are nutrient-dense, accessible, and easy to integrate into daily life.

Sardines as a Metabolic Health Superfood

MWA Board Member and Faculty Member James Michael Laffety describes sardines as one of the most practical weapons against metabolic disease. They are rich in high-quality protein, packed with omega-3 fatty acids, and naturally loaded with essential vitamins and minerals.

What makes sardines stand out even more is cost. Compared to many trendy superfoods, sardines remain one of the most affordable sources of complete nutrition. This makes them accessible across income levels, an important factor in improving public health.

A Trend Already Gaining Momentum

Sardines are no longer just a quiet pantry staple. They have been making headlines across social media and wellness platforms. From Instagram to X, doctors and wellness advocates have been sharing concepts like the “three-day sardine fast.”

They have also been discussed on leading global podcasts, reflecting a wider shift toward metabolic health-focused eating. According to Laffety, this growing attention is unlikely to fade anytime soon.

A Growing Global Market for Sardines

Even before the recent surge in metabolic health awareness, the sardine market was already expanding. MWA reports that the global sardine industry has been growing at an annual rate of 7.5 percent.

With increased education, awareness, and recent updates to the US Food Pyramid, the organization forecasts growth to reach double digits or more starting in 2026. For MWA, this trend represents more than market success. It signals a positive shift toward better global nutrition habits.

Mega Sardines Earns the MWA Superfood Seal

After years of reviewing the sardine category, the Medical Wellness Association awarded its prestigious “Superfood” seal to Mega Sardines in mid-2025.

The recognition was based on two key factors. First, Mega sources its sardines from the clean fishing waters of the South Pacific. Second, the brand follows a unique “catch to can in 12 hours” vertically integrated process, ensuring exceptional freshness for a canned product.

To date, Mega Sardines is the only brand worldwide to receive this distinction from the MWA.

Mega Prime Foods and the Filipino Value of Malasakit

Behind Mega Sardines is Mega Prime Foods, Inc., a Filipino company with over 50 years of history. The brand is deeply rooted in the value of Malasakit, a Filipino concept that means giving to society without expecting anything in return.

This philosophy has guided the company’s approach to food, wellness, and community impact. By embracing the MWA Superfood seal, Mega Prime Foods has taken an active role in educating consumers globally about smarter food choices.

Investing in Science and Future Wellness

Mega Prime Foods is not stopping at recognition. The company is currently developing a series of clinical studies, supported by major universities, to further explore how food choices affect metabolic health.

For Michelle Tiu Lim Chan, CEO of Mega Prime Foods, this milestone reflects decades of purpose-driven work.

She shares that the Superfood seal represents the culmination of a mission started by her parents. One that focuses on providing high-quality, high-value food to consumers in the Philippines and around the world. She sees it not as an endpoint, but as a commitment to continue this work for generations to come.

Why “The Year of the Sardine” Matters to Filipino Homes

For many Filipinos, sardines are already part of everyday meals. From quick breakfasts to comforting ulam during busy weekdays, they are familiar, reliable, and nourishing.

The MWA’s declaration simply reframes sardines as what they truly are. A globally recognized superfood that fits perfectly into Filipino lifestyles. Affordable, nutritious, and easy to prepare, sardines prove that better health does not always require expensive or complicated solutions.

As 2026 approaches, the message is clear. Sometimes, the smartest wellness choices are already sitting on your pantry shelf.

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PH Leads Asia Talks on Large-Scale Ocean Protection

PH Leads Asia Talks on Large-Scale Ocean Protection

Sunday, January 18, 2026

As the global race to protect 30 percent of the world’s oceans by 2030 gains momentum, the Philippines is stepping into a leadership role in Asia’s marine conservation efforts. Recently, Iloilo City played host to the Asia Regional Large-Scale Marine Protected Area (LSMPA) Workshop, bringing together conservation leaders, scientists, policymakers, and community advocates from across the region.

The two-day workshop was organized by the Zoological Society of London Philippines (ZSL Philippines) in partnership with the Blue Nature Alliance (BNA), alongside regional partners from government, academe, and non-government organizations. At its core, the gathering focused on one shared goal: how Asia can protect its oceans at scale through science-based and community-driven approaches.

Why Large-Scale Marine Protection Matters

Asia is home to some of the most diverse and productive marine ecosystems in the world. From coral reefs and mangroves to deep-sea habitats, these waters support food security, livelihoods, and biodiversity for millions of people.

According to Laure Katz, Executive Director of the Blue Nature Alliance, Asia has long led the way in nearshore marine protection. The challenge now is extending conservation beyond the traditional 12 nautical miles and into offshore waters, where threats such as illegal fishing and climate change are becoming more pronounced.

The workshop tackled this challenge head-on by exploring how science, policy, and community engagement can work together to make large-scale marine protection more achievable and effective.

A Regional Exchange of Ideas and Solutions

Co-hosted by Big Ocean, a peer-learning network created by and for managers of large-scale marine areas, the workshop gathered participants from the Philippines, Indonesia, Thailand, Malaysia, Maldives, Vietnam, and the Solomon Islands.

With technical and financial support from the Alliance, discussions covered a wide range of issues affecting marine protection in Asia. These included governance gaps, climate-related impacts, pollution, illegal, unreported and unregulated fishing, sea-level rise, and the complexities of transboundary conservation.

Beyond identifying challenges, participants also worked toward solutions. The workshop laid the groundwork for an Asia Regional LSMPA Community of Practice and began shaping a regional roadmap for large-scale marine conservation.

Collaboration as the Key to 30x30

One of the strongest messages to emerge from the workshop was the importance of collaboration. Conservation at this scale requires coordination across countries, sectors, and communities.

“The Blue Nature Alliance is working with over 130 partners globally to advance ocean conservation in 5 percent of the world’s ocean as a significant contribution to the global 30x30 goal,” Katz shared.

Participants agreed that marine conservation efforts must align with food security objectives, particularly in regions where fishing supports millions of livelihoods. They also emphasized the need for long-term and equitable financing mechanisms backed by government support, better alignment of ocean-related policies, and stronger public participation in conservation initiatives.

These shared insights highlight Asia’s growing capacity to innovate and lead when it comes to protecting marine ecosystems.

Asia’s Potential to Lead the Next Wave of Ocean Protection

For Naiʻa Lewis, Director of Big Ocean, the region holds enormous potential.

“The potential for Asia is huge,” Lewis said. “It can be a trailblazer, creating a ‘Big Ocean 2.0,’ leading the second wave of large-scale protection, and showing the world that fisheries, food security, and conservation can be addressed together.”

This vision resonated strongly throughout the workshop, especially as countries shared lessons learned from existing marine protected areas and explored ways to scale up what works.

Philippine Rise as a Flagship Conservation Effort

One of the most ambitious initiatives discussed during the workshop was the proposed Philippine Rise Ocean Conservation Area. Implemented by ZSL Philippines in partnership with the Department of Agriculture Bureau of Fisheries and Aquatic Resources, Fisheries Management Area 1, and the Blue Nature Alliance, the proposed area would cover around 150,000 square kilometers.

This represents approximately 7.5 percent of Philippine waters, potentially making it the largest single marine protected area in Asia. Beyond protecting biodiversity, the initiative aims to support long-term food security by ensuring healthier and more resilient marine ecosystems.

“The thinking around marine protected areas has long been at a much smaller scale,” said Edwina Garchitorena, Country Director of ZSL Philippines. She acknowledged that challenges remain, particularly in terms of community understanding and governance alignment, but emphasized that the long-term impact makes the effort worthwhile.

From Commitment to Action

The workshop also highlighted a growing shift across Asia, particularly in the Philippines and Indonesia, where governments are beginning to translate conservation commitments into concrete action.

According to Katz, the movement toward large-scale protection is gaining momentum, supported by comprehensive solutions that address both nearshore and offshore ecosystems.

For participants, the workshop was not just a meeting, but the start of a longer journey.

“The Asia Regional LSMPA Workshop is the beginning of a meaningful journey to inspire bold action for marine protection for the benefit of people and nature,” Katz said.

Building a Collective Future for Asia’s Oceans

As climate change and human pressures continue to threaten marine ecosystems, initiatives like the Asia Regional LSMPA Workshop show that large-scale ocean protection is not only possible but increasingly necessary.

ZSL Philippines, together with the Blue Nature Alliance, Big Ocean, and regional partners, will continue working to strengthen marine governance and mobilize collective action toward achieving the global 30x30 ocean protection target.

For the Philippines, hosting this regional dialogue reinforces its growing role as a leader in ocean conservation, proving that protecting marine life and securing food for future generations can go hand in hand.

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61st ANVIL Awards Reflect Growing Confidence in PH PR

61st ANVIL Awards Reflect Growing Confidence in PH PR

The Philippine public relations industry is showing clear signs of strength and momentum, and the 61st ANVIL Awards proves just that. Organized by the Public Relations Society of the Philippines (PRSP), this year’s edition of the country’s most prestigious PR awards drew strong participation from companies and agencies across sectors.

Often referred to as the “Oscars” of Philippine public relations, the ANVIL Awards remains a trusted barometer of how the industry is evolving. With hundreds of entries and a growing pool of participating organizations, the latest edition reflects renewed confidence in the value, credibility, and impact of professional PR work in the country.

Steady Entries, Bigger Industry Participation

For the 61st ANVIL Awards, PRSP received a total of 622 entries, closely matching last year’s 649 submissions. While the overall number of entries remained relatively steady, what stood out was the sharp increase in the number of participating organizations.

This year, 193 organizations submitted entries, a significant jump from last year’s 118 participants. The total includes 151 companies and 42 agencies, marking one of the broadest industry turnouts in recent years.

For PRSP leaders, this growth speaks volumes.

“For us, this increase in participation is especially meaningful,” shared Ana Pista, APR, Vice President for External of PRSP and Chair of the 61st ANVIL Awards. “It shows that more organizations see value in having their work measured against clear standards of strategy, creativity, and results.”

She added that the ANVIL Awards continues to be a platform where PR professionals challenge themselves and contribute to shaping what excellence in public relations looks like today.

Campaigns Take the Spotlight, Tools Highlight Execution

Entries were evaluated under two main categories: PR Programs and PR Tools, each designed to recognize a different aspect of public relations excellence.

The PR Programs category, which focuses on full-scale campaigns, received the bulk of submissions. From these, 39 Gold ANVILs and 120 Silver ANVILs were awarded, reflecting the depth, competitiveness, and strategic thinking behind this year’s campaign entries.

Meanwhile, the PR Tools category recognized executional excellence in communication materials. This category awarded 3 Gold ANVILs and 25 Silver ANVILs, highlighting innovation in platforms, content, and delivery.

The distinction between the two categories is intentional and essential to the awards’ credibility.

A PR Program refers to a complete campaign, including research, objectives, audience insights, strategy, execution, and evaluation. The most outstanding campaign earns the Grand ANVIL, the highest honor under this category.

PR Tools, on the other hand, focus on specific communication materials such as media kits, websites, videos, digital platforms, events, apps, and internal communication tools. The top recognition here is the Platinum ANVIL, awarded to the most effective PR Tool.

“This distinction allows us to recognize both strategic excellence and executional innovation,” Pista explained. “A strong campaign needs both a clear strategy and well-designed tools that bring that strategy to life.”

A Rigorous and Credible Judging Process

Maintaining the integrity of the ANVIL Awards means ensuring a thorough and transparent evaluation process. All submissions underwent multiple levels of review, beginning with screening and judging by a panel of around 75 judges from the fields of communications, media, business, and related industries.

Results were then validated by SGV & Co., PRSP’s external auditor, before moving to final deliberations by a Panel of Jurors, which took place on January 10.

From this final stage, six entries were named Top PR Programs, while four entries emerged as Top PR Tools, representing the highest distinctions in their respective categories.

Pista expressed appreciation for the judges and jurors who dedicated time and expertise to the process, particularly as much of the evaluation took place during the holiday season. Their rigor and professional insight continue to uphold the credibility of the awards.

Pushing Past Possibilities for the PR Industry

The 61st ANVIL Awards carried the theme “The 61st Second: Pushing Past Possibilities.” According to PRSP, this theme reflects the organization’s commitment to keeping the awards relevant as the PR landscape continues to evolve.

“This year’s theme speaks to our intention to keep the ANVIL Awards globally relevant and responsive to the changing demands of public relations,” Pista shared. She emphasized that while creativity remains important, it must always be anchored in research, strategy, and measurable outcomes.

In an industry that is becoming increasingly complex and accountable, the awards aim to celebrate work that delivers both impact and substance.

Countdown to Gabi ng Parangal

The complete list of winners will be officially announced during the Gabi ng Parangal on January 28, to be held at Ballrooms 2 and 3 of Solaire Resort North, starting at 5:00 PM.

As anticipation builds, the PR community once again prepares to celebrate campaigns and tools that push boundaries, deliver results, and elevate the practice of public relations in the Philippines.

Now on its 61st year, the ANVIL Awards continues to stand as the industry’s gold standard, honoring not just creativity, but thoughtful, disciplined, and results-driven communication that truly makes a difference.

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Manulife Philippines Drives Sustainability and Community Impact

Manulife Philippines Drives Sustainability and Community Impact

Tuesday, January 13, 2026

Corporate sustainability often sounds good on paper. The real test is whether it shows up on the ground, in communities, and in everyday lives. For Manulife Philippines, 2025 was a year of proving that purpose-led initiatives can move beyond pledges and create measurable, people-centered impact.

Through its Impact Agenda, Manulife’s global commitment to better outcomes for customers, communities, and the planet, the company spent the past year investing time, resources, and hands-on effort into environmental restoration, financial education, and community resilience. What stands out is not just the scale of these initiatives, but the consistency and human participation behind them.

What the Impact Agenda Means for Filipinos

Manulife’s Impact Agenda is built around a simple idea: business success should go hand in hand with social and environmental progress. In the Philippines, this translates into programs that address real local needs, from climate resilience and coastal protection to financial literacy for young learners.

Rather than concentrating efforts in a single campaign, Manulife Philippines spread its initiatives throughout the year, mobilizing employees, community partners, and beneficiaries across multiple regions.

Reforestation That Goes Beyond Tree-Planting

Environmental restoration remains one of the most visible pillars of Manulife Philippines’ sustainability work. In 2025 alone, the company planted more than 10,000 native trees across four hectares of terrestrial and coastal areas. This brings its total to 31,250 trees planted to date through partnerships with the Haribon Foundation, local associations, and colleague-volunteers.

Preparing Forests for the Long Term

In February, Manulife volunteers worked with the Haribon Foundation on a seedling nursery activity in Sto. Niño, Rizal. The team prepared 1,000 native tree seedlings with support from KAT-MAGAT Tourism and Farmers Association and Sto. Niño Integrated School. These seedlings will be planted in 2026 across eight hectares in the Sierra Madre mountain range, benefiting over 200 households.

This approach highlights a growing sustainability trend: success is no longer measured by planting alone, but by preparation, survival rates, and long-term ecosystem health.

Restoring Coastlines and Protecting Livelihoods

Mangrove rehabilitation is critical for a country as disaster-prone as the Philippines. In Infanta, Quezon, Manulife partnered with Haribon Foundation and the Alitas Farmers and Fisherfolk Association to support coastal restoration efforts. The program established a dedicated mangrove seedling nursery expected to produce 15,000 seedlings by the end of 2027, directly supporting more than 200 households that depend on coastal ecosystems.

A Flagship Terrestrial Restoration Site

In Real, Quezon, Manulife’s terrestrial restoration site spans 10 hectares and was developed with Brgy. Tanuan Farmer’s Association and the Samahan ng Katutubong Dumagat ng Real, Quezon Inc. This initiative benefits nearly 10,000 households in Brgy. Maragondon, reinforcing how environmental action can also be a tool for social stability.

Building Financial Confidence Early Through Peso Smart

Environmental impact is only one side of the equation. Financial education remains another critical need, especially for young Filipinos navigating an increasingly complex economy.

Manulife’s Peso Smart program, launched in 2017, continues to expand its reach. In 2025, the program partnered with the Corazon Sanchez Atayde Memorial Foundation to reach new learners across 18 public elementary schools nationwide. To date, more than 4,900 students have completed the award-winning program, learning foundational skills in saving, budgeting, and investing.

For business leaders and parents alike, initiatives like Peso Smart underscore the long-term value of early financial literacy in building more financially secure communities.

Bayanihan in Action Through Employee-Led Programs

Manulife’s global shared services arm, Manulife Business Processing Services, introduced its first Bayanihan Festival in November 2025. Rooted in the Filipino value of collective action, the festival brought together partners such as Rise Against Hunger Philippines, Waves for Water Philippines, and Reach Out and Feed Philippines.

Through initiatives like Project Baon, MBPS colleague-volunteers addressed food insecurity and supported disaster response efforts in Cebu. The results were tangible: 2,000 relief kits distributed, 5,000 hot meals served, and global colleagues contributing donations that Manulife matched dollar-for-dollar.

Empowering the Next Generation Through Technology

Manulife IT Delivery Center also focused on youth development through its Code4Future program. Two learning sessions in 2025 introduced 73 young learners to coding and creative problem-solving, supported by more than 80 employee volunteers. Beyond technical skills, the sessions aimed to show how technology can be a creative and empowering tool.

Creativity Meets Sustainability in the Workplace

Sustainability at Manulife Philippines also shows up in unexpected ways. At its newly opened agency office in Ayala North Exchange, the company unveiled a mural titled “From Trash to Tree-sure.” Created from old t-shirts, repurposed tarpaulins, and used beverage cartons, the piece was built by Manulife advisors and volunteers in collaboration with JunkNot through its Trash Innovation Exchange.

The mural serves as a daily reminder that sustainable practices and innovation can coexist, even in office spaces.

Colleague-Driven Giving That Multiplies Impact

Employee participation continues to be a driving force behind Manulife’s initiatives. In 2025, colleagues in the Philippines logged over 13,000 volunteer hours. This effort was amplified during the annual Season of Giving, where employees donated to causes of their choice.

Manulife matched donations dollar-for-dollar up to CA$1,000 in Asia, turning individual generosity into collective impact. Volunteer hours were also recognized regardless of the cause, allowing employees to support initiatives close to their hearts.

“Filipinos entrust us with their financial futures, and that trust comes with a clear responsibility to invest back in meaningful and lasting ways,” said Rahul Hora, President and Chief Executive Officer of Manulife Philippines. “The Season of Giving puts this belief into action.”

Global Chief Marketing Officer Karen Leggett echoed this sentiment during a year-end seedling activity in Tanay, Rizal, emphasizing how hands-on volunteerism turns sustainability commitments into tangible outcomes for communities and future generations.

Why This Matters for Businesses Today

Manulife Financial Asia Limited’s recognition at the ACES Awards 2025 as a Top Sustainability Advocate in Asia reflects a broader industry shift. Sustainability is no longer a side initiative. It is becoming a core business strategy that strengthens trust, resilience, and long-term growth.

For Filipino companies, Manulife Philippines’ approach offers a practical model: align global commitments with local realities, empower employees, and invest consistently in communities.

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EastWest Rural Bank Celebrates 12 Years with School Outreach in Typhoon-Affected Communities

EastWest Rural Bank Celebrates 12 Years with School Outreach in Typhoon-Affected Communities

Friday, December 19, 2025

Milestones are more meaningful when they’re shared with the communities that made them possible. For its 12th anniversary, EastWest Rural Bank (EWRB) chose to look beyond celebrations and instead reached out to public schools in remote and typhoon-hit areas bringing support, smiles, and much-needed encouragement to learners and teachers across the countryside.

Held from November 5 to 20, 2025, the outreach program focused on schools affected by Typhoons Tino and Uwan, reinforcing the bank’s long-standing commitment to grassroots communities in the Philippines.

Bringing Relief and Joy to Students and Teachers

As part of the anniversary initiative, EWRB visited selected public schools across Regions 5, 6, 7, and 11, reaching a total of 590 learners and 49 teachers.

Each visit included the distribution of:

• Jollibee meals for students and teachers
• Drawing and coloring materials for learners
• Rice packs and EastWest Rural Bank giveaways

Beyond the items, the activity created moments of connection something especially valuable for schools still recovering from the effects of recent typhoons.

A Celebration Rooted in Community Presence

EastWest Rural Bank President Sheila Marasigan-Bajado shared that the outreach reflects the bank’s intention to stay present where it matters most.

She explained that instead of a traditional anniversary celebration, the team chose to visit schools that needed encouragement after the storms, expressing gratitude to the teachers and school heads who welcomed them and allowed the bank to spend time with their students.

This people-first approach echoes EWRB’s role as a rural bank that understands the realities faced by families in far-flung areas.

Schools Reached Across Four Regions

The anniversary outreach covered five public elementary schools, with the help of teachers, school administrators, and barangay representatives who facilitated the on-site activities:

• Region 5: Lipata Elementary School (Masbate) and San Isidro Elementary School (Cataingan)
• Region 6: Cudian Elementary School, Brgy. Cudian, Ivisan, Capiz
• Region 7: Combado Elementary School, Purok Pagtinabangay, Bogo City
• Region 11: Cayawan Elementary School, Manay, Davao Oriental

Each stop highlighted the importance of collaboration between local institutions and private organizations, especially during periods of recovery.

Supporting Education Beyond Banking

For EastWest Rural Bank, the outreach is part of a broader effort to remain connected with schools, families, and rural communities, particularly after natural calamities. By supporting learners and educators on the ground, the bank reinforces its role not just as a financial institution, but as a partner in community resilience.

In a country frequently affected by typhoons, recovery often begins in small but meaningful ways—shared meals, school supplies, and simple reminders that communities are not alone. EWRB’s 12th anniversary outreach is a timely example of how corporate milestones can translate into real, positive impact.

Programs like this show that when businesses invest in education and community well-being, everyone moves forward together.

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FWD Philippines Tops Q3 2025 Insurance Rankings by Putting Customers First

FWD Philippines Tops Q3 2025 Insurance Rankings by Putting Customers First

Thursday, December 18, 2025

FWD Philippines is once again proving that putting customers at the heart of its business pays off. The Insurance Commission’s Q3 2025 report recognized the company for outstanding performance, ranking No. 1 in Single Premiums, and No. 2 in both New Business Annual Premium Equivalent (NBAPE) and Total Premiums.

For over a decade, FWD Philippines has been changing the way Filipinos feel about insurance making protection simpler, more meaningful, and accessible for every family. Its impressive ranking reflects not just numbers, but the trust of customers, advisors, and partners across the country.

Innovative Products Designed for Filipino Families

FWD Philippines continues to craft insurance products tailored to real-life needs:

Set for Life Plus – A flexible lifelong protection plan ideal for young Filipinos starting out on their financial journey.

Wealth+ – Combines wealth creation and insurance in a customizable package.

Fast Lane – The country’s first evergreen two-pay investment-linked insurance plan, giving proactive Filipinos faster access to protection and growth.

The One for Pet Lovers – Recognizes that family comes in many forms, helping families plan for their furry companions.

By focusing on what matters to Filipinos, FWD ensures its offerings are not just policies but practical tools for building a secure future.

Making Insurance Frictionless

FWD Philippines doesn’t stop at products. It leverages technology to make insurance easier and more convenient than ever:

OMNE by FWD – A lifestyle app that offers protection and more at users’ fingertips.

FWD Online Shop – Lets customers access plans anytime, anywhere.

24/7 Customer Support – Ensures help is always just a call or click away.

FWD Customer Champions Platform – An interactive initiative that puts customer feedback at the center of decision-making.

These innovations reflect FWD’s philosophy: insurance should be intuitive, responsive, and empowering.

Championing Financial Literacy and Inclusion

FWD Philippines also invests in nation-building initiatives that equip the next generation with essential financial skills:

JA Spark the Dream – Reached over 14,600 students in two years, teaching entrepreneurship and financial literacy in partnership with JA Philippines.

It’s My Dream Program – Empowers out-of-school youth to become changemakers.

Forward Your Success – Prepares college students for financial independence.

Beyond education, FWD employees actively participate in sustainability projects. The Forest of the Future initiative planted 1,000 trees, promoting environmental stewardship and preparedness for future generations.

A Purpose-Driven Approach to Insurance

“We are grateful for the trust of our customers and partners. At FWD Philippines, our purpose is to empower people to be financially secure by listening, innovating, and delivering solutions that truly matter,” said Soon Liang Lau, President and CEO of FWD Philippines.

For FWD, insurance isn’t just about protection—it’s about helping Filipinos build their best futures while enjoying the present with confidence.

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TREYNA Rebrands: Philippine Advertising Icon Enters New Era

TREYNA Rebrands: Philippine Advertising Icon Enters New Era

The Philippine advertising scene is witnessing a historic shift as MullenLowe TREYNA officially rebrands to TREYNA, marking the next chapter in its 47-year legacy. The move comes following the global Omnicom-IPG merger, which led to the retirement of the MullenLowe brand.

From Lintas to TREYNA: A Legacy of Creativity

TREYNA’s roots go back to 1978 with Lintas Manila, led by industry pioneer Francis B. Trillana, one of the original “mad men” of Philippine advertising. Over nearly five decades, the agency has evolved through multiple identities SSC&B Lintas, Lintas: Manila, Ammirati Puris Lintas, Lowe Lintas, Lowe & Partners, and MullenLowe Philippines while consistently producing campaigns that resonated with Filipinos.

Iconic campaigns like Surf’s “Wais,” Selecta Cornetto’s “Hanggang Saan Aabot ang 20 Pesos Mo,” and Lucky Me! Pancit Canton’s “Ticnap Notnac” remain etched in the memories of multiple generations. TREYNA’s history reflects not just longevity, but a sustained record of creativity, effectiveness, and cultural relevance.

A Group of Progressive Agencies

TREYNA isn’t just an advertising agency, it’s a full-service creative group. Its portfolio includes:

• MARC – PR powerhouse and two-time Campaign Asia PR Agency of the Year
• Qairos – digital platforms and tech solutions
• Paradigm – top 10 Asia-Pacific production company according to Campaign Brief
• HOOK – brand experience and activation

TREYNA has also received recognition for its excellence in creative and strategic work. It ranks #1 Most Creative and Most Effective network agency in the Philippines per the 2025 WARC rankings, and is the #1 Most Awarded Agency in the Philippines according to the Drum 2025 World Creative Rankings.

Strong Local Leadership with Global Support

While TREYNA remains majority-owned by local shareholders, Omnicom continues to serve as a strategic shareholder, providing global insight while letting the agency chart its own course.

“We will continue investing in growth with the necessary resources and manpower,” said Michael O. Trillana, Chairman and CEO. “Recent major new business wins mean we'll be hiring across multiple departments next year. We look forward to a new era of success with the local shareholders steering the future of the agency and Omnicom Advertising by our side.”

Momentum in Advocacy and New Business

TREYNA’s commitment to impactful work extends beyond commercial campaigns. The agency has helmed award-winning advocacy initiatives, such as:

• Scoliosis Philippines’ Stripes Fit Check
• The Right to Care Card, launched with the Quezon City Gender and Development Council

On the business front, TREYNA has expanded its portfolio with major wins, including:

• Surf2Sawa by Converge
• MEGA Sardines
• Beetzee Play
• Expanded work with Unilever brands such as Creamsilk, Dove, and Rexona

In the digital space, TREYNA spearheaded projects like the Cebuana Lhuillier Jewelry website, digital campaigns for UL Skin Sciences’ Myra Glow Radiance White, and PR services for Anlene Philippines.

TREYNA’s Vision Forward

With a strong foundation, a proven track record of creativity, and a committed local leadership team supported by global resources, TREYNA is poised for a new era of innovation, growth, and cultural impact. This rebranding is more than a name change—it’s a statement of purpose, celebrating a legacy while embracing the future of Philippine advertising.

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Canon Marketing Philippines Brings Smiles and Hope to Children with Kyosei CSR Day

Canon Marketing Philippines Brings Smiles and Hope to Children with Kyosei CSR Day

Canon Marketing Philippines recently spread warmth and joy in Malate, Manila, through a meaningful Kyosei-driven CSR Day, in partnership with Kanlungan sa Er-Ma Ministry, Inc. (KSEM). Known for its mission to protect and empower vulnerable children, KSEM’s goals aligned perfectly with Canon’s Kyosei philosophy—the principle of living and working together for the common good.

A Day of Smiles, Creativity, and Togetherness

The event welcomed 70 children from KSEM and 30 Canon employee volunteers for a day filled with nourishment, activities, and shared experiences. A standout moment was the “Draw Your Big Smile” activity, where children expressed their happiest memories and dreams through art, guided by Canon volunteers.

These creative works were proudly displayed on the Wall of Big Smiles, and a photo booth captured each child with their artwork. Every participant received a printed photo keepsake, ensuring the joy of the day remained long after the event ended.

Kyosei in Action

“At Canon, we believe progress means uplifting lives and creating lasting impact,” said Anuj Aggarwal, President & CEO of Canon Marketing Philippines. “Partnering with Kanlungan sa Er-Ma allows us to support children in need of special protection by not only providing nourishment, but also sparking joy and hope for brighter futures.”

By actively engaging employees and the community, Canon demonstrates that corporate responsibility goes beyond donations. It’s about fostering meaningful connections, inspiring creativity, and empowering the next generation.

Beyond CSR Day: Canon’s 2025 Initiatives

This event is part of Canon’s broader 2025 community initiatives, which reflect a commitment to sustainable impact and Kyosei values. Activities include:

• Coastal cleanups to protect marine ecosystems
• Tree planting programs to promote environmental stewardship
• Youth engagement programs designed to inspire skills, creativity, and confidence

Through these initiatives, Canon continues to uphold its mission of “Delighting You Always”, showing that business success and community care can go hand in hand.

For vulnerable children, small acts of care like a shared activity, a meal, or a keepsake can leave lasting positive impressions. Canon’s CSR approach highlights the importance of combining corporate resources with empathy and human connection.

Events like the Kyosei CSR Day not only bring immediate joy, but also create meaningful memories that reinforce hope, resilience, and confidence in young hearts.

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realme With You Brings Christmas Joy and Hope to Children Through Kythe Foundation Partnership

realme With You Brings Christmas Joy and Hope to Children Through Kythe Foundation Partnership

 

Christmas hits differently when it is shared with purpose. This holiday season, realme Philippines went beyond gift-giving and promotions by creating meaningful moments for children and families through a heartfelt corporate social responsibility activity under its realme With You campaign. In partnership with the Kythe Foundation, realme hosted a joyful Christmas celebration that focused on togetherness, compassion, and long-lasting support.

Held on December 16, 2025 at Jollibee P. Tuazon, the event reminded everyone that technology brands can play a powerful role in uplifting communities, especially during moments that truly matter.

Creating Real Moments for Children and Families

The celebration took the form of a Jollitown-themed Jollibee Kids Party, a setting familiar and comforting to many Filipino children. For the kids supported by the Kythe Foundation, the day was filled with laughter, games, and moments of pure joy that allowed them to momentarily forget hospital visits and daily challenges.

The Jollibee mascot led interactive games and entertainment, instantly lighting up the room and creating an atmosphere of excitement and warmth. Parents, caregivers, and foundation staff shared smiles and conversations, turning the gathering into a genuine celebration of community and connection.

More than just a party, the event was carefully designed to give children a chance to simply be kids, to play freely, and to feel seen and celebrated during the holiday season.

Understanding the Mission of the Kythe Foundation

The Kythe Foundation is known for its work in supporting children with critical illnesses and their families. Beyond medical assistance, the foundation focuses on providing psychosocial care, emotional support, and moments of joy that help children cope with difficult journeys.

Partnering with Kythe allowed realme Philippines to align its holiday efforts with a cause that directly impacts Filipino families facing some of life’s toughest challenges. It also reinforced the idea that corporate giving can be both thoughtful and deeply human.

Giving That Goes Beyond the Celebration

While the Christmas party created unforgettable memories, realme made sure the support did not stop there. As part of the initiative, realme donated 15 tablets to the beneficiary children of the Kythe Foundation.

These tablets are intended to support learning, creativity, and daily activities. For children who often spend long periods resting or recovering, access to technology can open doors to education, entertainment, and self-expression. It helps them stay connected with the world beyond hospital walls.

In addition, realme also provided tablets to Kythe Foundation staff. This gesture recognized the tireless dedication of caregivers, social workers, and volunteers who devote their time and energy to supporting children with critical illnesses.

According to the realme Philippines team, the activity reflects the heart of the realme With You campaign. It is about being present in real moments that matter and offering support that can make a meaningful difference. 

Why This Initiative Matters to Filipino Communities

For many Filipinos, Christmas is about family, empathy, and shared hope. Initiatives like this resonate deeply because they reflect values that go beyond commercial success.

Access to technology remains uneven across communities. By donating tablets, realme addressed a real and practical need, especially for children whose education and social interaction may be disrupted by health conditions. This approach shows how technology can be a tool for empowerment when placed in the right hands.

At the same time, recognizing foundation staff highlights an often overlooked truth. Caregivers also need support, encouragement, and resources to continue their important work. By extending help to both children and staff, the initiative embraced a more holistic form of giving.

realme With You as a Long-Term Commitment

The Christmas activity with the Kythe Foundation is part of realme’s broader realme With You campaign, which centers on authenticity, shared experiences, and purposeful connections. Rather than focusing solely on products, the campaign highlights how realme aims to stay connected with users and communities through moments that feel genuine and relevant.

This approach reflects a growing trend among brands in the Philippines. Consumers today value companies that show empathy, social awareness, and consistency in their advocacy. realme’s partnership with Kythe demonstrates how CSR efforts can feel sincere when they align with real needs and long-term values.

Technology as a Tool for Hope and Empowerment

In a digital-first generation, technology plays an increasingly important role in education, creativity, and connection. For children facing health challenges, access to digital tools can provide comfort, learning opportunities, and a sense of normalcy.

By making technology more accessible through initiatives like this, realme Philippines reinforces its belief that innovation should serve people, not just markets. It also sends a strong message that giving back is not limited to one season, even if Christmas provides a meaningful moment to start.

Making the Holidays Truly Meaningful

As the year comes to a close, the realme With You celebration with the Kythe Foundation stands out as a reminder of what the holidays can be about. It is about showing up, listening, and offering support in ways that matter.

Through shared laughter, thoughtful donations, and genuine connection, realme Philippines helped create a Christmas that felt warmer and more hopeful for children and families who needed it most.

For updates on the realme With You campaign and future initiatives, you can follow realme Philippines through its official social media channels. To learn more about the Kythe Foundation and its programs, visiting their official platforms offers a deeper look into the impact they continue to make.

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AXA Philippines Closes 2025 on a High Note with Seven Major Industry Awards

AXA Philippines Closes 2025 on a High Note with Seven Major Industry Awards

2025 proved to be a milestone year for AXA Philippines. As the year wrapped up, the insurer emerged as one of the most awarded companies in the local insurance and financial services space, earning recognition from seven respected global and Philippine award-giving bodies. From digital innovation and customer experience to corporate governance, employee well-being, and social impact, AXA’s wins reflect a company that is growing with purpose and consistency.

These achievements are not just trophies on a shelf. They signal how AXA Philippines continues to evolve alongside the needs of Filipinos, especially as insurance becomes more digital, more personal, and more relevant to everyday life.

A Year of Recognition Across Global and Local Stages

AXA Philippines received accolades from a diverse mix of institutions in 2025. These included the Global Insurance Innovation Awards, Golden Arrow Awards, Asia CEO Awards, Tripzilla Excellence Awards, Marketech APAC NEXT Awards, Great Place to Work® Certification, and the Philippine Daily Inquirer and Statista’s Best Employers in the Philippines.

Taken together, these honors highlight AXA’s strong performance across key areas such as technology, governance, marketing, workplace culture, and corporate social responsibility. For Filipino customers and employees alike, this signals a brand that is investing in long-term trust and value.

Leading the Way in Digital Insurance Innovation

At the Global Insurance Innovation Awards 2025, AXA Philippines stood out for its technology-driven platforms. The company received awards for Excellence in Digital Innovation and Best Mobile Insurance App, thanks to SWITCH and EMMA by AXA PH.

SWITCH is designed to simplify the distributor experience by offering real-time updates and automated workflows. This makes the sales and service process more efficient, allowing distributors to focus on customer needs rather than manual tasks.

On the customer side, EMMA by AXA PH gives policyholders easier access to their insurance information. Through the app, users can manage policies, make secure payments, and receive digital support. These tools reflect how AXA is responding to Filipinos’ growing preference for mobile-first and convenient financial services.

Setting the Standard in Corporate Governance

AXA Philippines was also recognized at the 2025 Golden Arrow Awards by the Institute of Corporate Directors. The company earned a One Golden Arrow distinction for meeting high standards of corporate governance based on the Annual Corporate Governance Scorecard.

This recognition reflects strong oversight, ethical leadership, and effective risk management. According to AXA Philippines CEO Ayman Kandil, the award underscores the company’s shared vision as One AXA and its long-standing commitment to protecting what matters through responsible leadership and stakeholder value creation.

For customers, strong governance translates to stability and reliability. For investors and partners, it reinforces confidence in how the company is managed.

Wellness and CSR Programs That Go Beyond the Workplace

AXA Philippines also made waves at the 16th Asia CEO Awards 2025, where it was named a Circle of Excellence finalist in two major categories.

The Awesome AXA program was recognized under Wellness Company of the Year. Launched in 2024, this initiative focuses on holistic employee well-being, covering physical, mental, and emotional health. It reflects AXA’s belief that employees perform best when they feel supported not just at work, but in life.

The company was also cited for CSR Company of the Year through AXA Hearts in Action. This global volunteering initiative includes impactful programs such as the AXA Forest in Laguna, the AXA Clean Water Project, AXA Week for Good, and financial literacy workshops. These efforts show how AXA integrates social responsibility into its business, addressing real community needs across the country.

Empowering Filipino Travelers with Award-Winning Protection

Travel insurance is another area where AXA Philippines stood out in 2025. The #GoBigWithAXASmartTraveller campaign won a Silver Award for Most Innovative Public Relations Campaign at Marketech APAC’s NEXT Awards.

The campaign encouraged Filipinos to pursue travel plans with confidence, backed by reliable insurance protection. At a time when more Filipinos are traveling again, this message resonated strongly.

Adding to this momentum, AXA Smart Traveller was named Best Travel Insurance for Single Trip at the Tripzilla Excellence Awards 2025. This marked the second consecutive year the product received the distinction, reinforcing AXA’s position as a trusted travel insurance provider in the region.

A Workplace Where People Thrive

Beyond customer-facing achievements, AXA Philippines also earned recognition for how it treats its people. In 2025, the company was certified as a Great Place to Work® for the fifth year in a row.

Even more notable was its leap in the Philippine Daily Inquirer and Statista’s Best Employers in the Philippines ranking. AXA Philippines jumped from rank 203 to rank 26 among 300 companies, a significant improvement that reflects strong employee engagement and satisfaction.

For AXA, this progress supports a simple belief. When employees are cared for and empowered, they are better equipped to care for customers.

Insurance is built on trust. For many Filipinos, choosing an insurance provider means choosing a long-term partner for protection, travel, health, and financial security. AXA Philippines’ strong showing in 2025 sends a clear message that the company is investing in innovation, integrity, and people.

As AXA closes the year, its leadership remains focused on enabling customers to feel protected, supported, and confident. These awards serve as markers of progress, but more importantly, they reflect how AXA continues to act for human progress by protecting what truly matters.

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Shell Rimula Puts the Spotlight on Filipino Road Heroes Through Bida Ang Biyahe Ko Campaign

Shell Rimula Puts the Spotlight on Filipino Road Heroes Through Bida Ang Biyahe Ko Campaign

 

Behind every delivery that arrives on time and every store shelf that stays stocked are Filipino truck drivers and mechanics who keep the country moving, often without recognition. In 2025, Shell Rimula made it a point to change that narrative through its nationwide “Bida Ang Biyahe Ko!” campaign, an initiative that celebrated, trained, and supported the very people powering the Philippine transport and logistics sector every day.

Running from earlier this year until October, the program traveled across major transport hubs in Davao, Cebu, La Union, Caloocan, and Laguna, engaging around 250 truck drivers and mechanics. More than just a roadshow, the campaign created safe spaces for learning, recognition, and well-deserved appreciation.

Why Truck Drivers and Mechanics Matter More Than Ever

The Philippine logistics landscape has evolved rapidly in recent years. With e-commerce becoming part of everyday life, delivery volumes have increased and turnaround times have tightened. Light commercial vehicles are constantly on the road, navigating urban traffic, provincial highways, and long-haul routes.

At the center of this system are truck drivers and mechanics. Drivers ensure goods reach their destinations safely, while mechanics keep vehicles reliable despite heavy loads and demanding conditions. Yet their work often goes unnoticed, even as expectations continue to rise.

Shell Rimula’s “Bida Ang Biyahe Ko!” campaign was designed to recognize these everyday heroes while equipping them with the knowledge and tools they need to stay safe, skilled, and confident on the road.

What “Bida Ang Biyahe Ko!” Brought to the Road

The program combined education, skills-building, and wellness in a way that felt practical and relevant to participants’ daily realities.

Across its provincial stops, drivers and mechanics took part in:

• Skills challenges that tested technical know-how
• Learning sessions focused on vehicle maintenance and safety
• Discussions on physical and mental road readiness
• Activities centered on understanding road signs and defensive driving

These sessions highlighted how proper vehicle care and responsible driving directly reduce accidents and downtime. Participants who completed Stages 1 and 2 of the program also qualified for TESDA NC I certification, giving them credentials that support long-term professional growth.

For many drivers, this certification represented more than a piece of paper. It was recognition of their expertise and a step toward greater job security.

Supporting Modern Engines and Modern Driving Conditions

As part of the campaign, Shell Rimula also introduced drivers to its Light Duty Oils LD5, formulated for the demands of modern light commercial vehicles. Urban driving often involves stop and start traffic, varying loads, and extended hours on the road, conditions that can accelerate engine wear.

LD5 is designed with Dynamic Protection Plus Technology to help protect engines from wear, oil oxidation, and deposit build-up. For drivers, this translates to smoother performance, fewer engine issues, and greater peace of mind during long and unpredictable journeys.

By connecting product education with real-world driving challenges, Shell Rimula reinforced the idea that proper lubrication is not just about performance, but also about safety and reliability.

Road Safety as a Shared Responsibility

A key message throughout the campaign was that road safety does not rest on drivers alone. It is a shared responsibility involving proper training, vehicle maintenance, and awareness.

Bryan M. Landicho, a TESDA Assessor, emphasized the importance of regular vehicle care, noting that periodic maintenance knowledge plays a vital role in keeping drivers safe throughout their livelihood. Meanwhile, LTO-accredited lecturer and road safety instructor Ariel Del Rosario reminded participants that safe and defensive driving protects not just drivers, but everyone on the road.

These conversations resonated deeply with attendees, many of whom face daily risks as part of their work.

Putting Driver Wellness Front and Center

Beyond skills and safety, Shell Rimula also addressed an often-overlooked issue in the transport sector: driver wellness.

Long hours behind the wheel can take a toll on eyesight and overall health. To help address this, the program offered free eye checkups and prescription glasses to participants. This simple but impactful support helped reduce risks related to visual strain and impaired vision, especially during long-haul drives.

By integrating wellness into the campaign, Shell showed that supporting drivers goes beyond engines and vehicles. It also means caring for the people behind the wheel.

Built on Strong Partnerships

“Bida Ang Biyahe Ko!” was made possible through collaborations with Bike Night Asia, TESDA, and the Land Transportation Office. These partnerships helped ensure that the program delivered credible training, relevant certifications, and meaningful safety education.

Looking ahead, Shell plans to expand the initiative to more provinces in 2026, including Cagayan de Oro, Bacolod, and Pampanga. This continued rollout signals a long-term commitment to uplifting the transport community nationwide.

According to Shell Rimula Brand Manager Meng Manapul Peret, the campaign reflects Shell’s pride in supporting drivers, mechanics, and partners who keep Philippine roads moving. Through continuous skills development, recognition, and dependable product solutions, Shell aims to empower Filipino motorists for the long run.

For a country that relies heavily on road transport, investing in drivers and mechanics means investing in economic resilience. Programs like “Bida Ang Biyahe Ko!” help professionalize the transport sector, promote safer roads, and acknowledge the dignity of work done behind the scenes.

At its core, the campaign is a reminder that every journey matters, and so do the people who make those journeys possible.

To learn more about Shell Rimula products and future initiatives, drivers and motorists can follow Shell Pilipinas Corporation through its official platforms.

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