Manulife Financial Asia Earns ACES Award 2025 for Championing Sustainability in the Region

Manulife Financial Asia Earns ACES Award 2025 for Championing Sustainability in the Region

Tuesday, December 9, 2025

Sustainability continues to shape how companies operate across Asia, and this year, Manulife Financial Asia Limited earned a major recognition for its long-term commitment to protecting people, communities, and the planet. The company was named one of the Top Sustainability Advocates in Asia at the Asia Corporate Excellence & Sustainability (ACES) Awards 2025, marking its first win at the regional level.

For many Filipinos who know Manulife primarily as a trusted insurer, this award highlights a bigger story. Beyond offering financial protection, the company has been investing heavily in environmental stewardship, community empowerment, and inclusive growth across Asia. The recognition reinforces how sustainability has become a major pillar of its identity, not just an add-on.

A Regional Award with Global Significance

The ACES Awards, now in its 12th year, honors organizations that demonstrate strong leadership in sustainability and corporate excellence. The process is highly selective and uses the ACES LEAD Framework to evaluate long-term strategy, ESG performance, governance, and impact on society.

For Manulife, winning under the category of Top Sustainability Advocates in Asia signals that its sustainability roadmap is delivering measurable progress. It also reflects the company’s dedication to aligning business priorities with global sustainability goals.

Representing Manulife Asia at the awards ceremony was Sonali Verma, Chief Marketing Officer of Manulife Philippines, joined by Nadine Braza (Brand Activation and Community Investment Specialist) and Joy Ann Concepcion (Head of Brand, Content, and Digital).

A Commitment Rooted in Purpose

Harshal Shah, Chief Marketing Officer of Manulife Financial Asia, emphasized that the award mirrors the company’s deeper mission. “This award is not just a recognition of our achievements—it’s a testament to our purpose-driven leadership and the measurable impact we’re making across Asia,” he shared. “We’re honored to be a part of the ACES Circle and to stand alongside other changemakers who are shaping a more vibrant and inclusive region.”

For Manulife, sustainability isn’t treated as a buzzword. It’s embedded in its day-to-day systems, long-term investments, and the way the company engages its thousands of employees and agents worldwide.

A Look at Manulife’s Impact Across Asia

Manulife continues to demonstrate leadership in sustainability by leveraging its scale and capabilities across different markets. Some of the company’s notable achievements include:

1. Global leadership in natural capital management

Manulife manages more than CAD$22 billion in natural capital assets, making it the world’s largest manager of timberland and agriculture under a single platform. These investments promote sustainable land use, climate action, and long-term ecological benefits.

2. Measurable climate action

The company has achieved a 27 percent reduction in Scope 1 and 2 emissions, demonstrating real progress toward its climate commitments.

3. Reforestation and biodiversity efforts

So far, Manulife has planted more than 1.4 billion trees, strengthening forest ecosystems and contributing to carbon sequestration efforts globally.

4. Youth empowerment programs

Programs such as Peso Smart, a financial education initiative in the Philippines, and MLK Scholars in North America have reached thousands of young people. These programs help build financial literacy, leadership, and confidence among students from underserved communities.

5. A culture of inclusion and well-being

With over 39,000 employees and 109,000 agents worldwide, the company continues to invest in creating a workplace that fosters belonging, inclusion, and support.

For Filipinos, these efforts matter because they show how global companies can influence positive change locally from climate resilience to education and community empowerment.

A New Global Platform for Longevity and Well-being

One of Manulife’s most recent initiatives is the Manulife Longevity Institute, a global platform dedicated to helping people live longer, healthier, and more financially secure lives. Launched with the goal of driving action by 2030, the Institute cuts across health, financial security, and long-term well-being—three key areas that are especially relevant in Asia where people are living longer but also facing rising healthcare and retirement challenges.

For the Philippines, this initiative aligns with ongoing conversations about healthy aging, financial planning, and access to quality care. As Filipinos increasingly look for ways to prepare for their future, the Longevity Institute’s research and insights could play a meaningful role.

Sustainability awards like ACES highlight companies that go beyond profit. Manulife’s win signals that its Impact Agenda is not only strategic but also effective in creating tangible outcomes. For consumers, this builds trust. For the financial sector, it sets a benchmark. And for communities across Asia, it reinforces the importance of institutions taking active roles in shaping healthier societies and a healthier planet.

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Finland Opens Doors for Filipino Talent Through Ethical Recruitment During Friendship Week

Finland Opens Doors for Filipino Talent Through Ethical Recruitment During Friendship Week

Monday, December 8, 2025

Filipinos get direct access to job opportunities and fair hiring pathways as Finland highlights its commitment to migrant worker welfare.

Every year, thousands of Filipinos look for opportunities abroad, but finding a safe, transparent, and ethical employer is not always easy. This is why the Philippines–Finland Friendship Week matters. The 2025 celebration brings four major Finnish recruitment companies to Manila to give Filipino workers first-hand access to reliable career pathways and trustworthy information about living and working in Finland.

This initiative arrives at a time when Finland is preparing for a massive workforce transition, and Filipino professionals are strongly positioned to be part of that future.

Finland Strengthens Partnerships With Philippine Agencies

As part of the Friendship Week program, representatives from Bondata, Silkkitie, Amiko, and Barona are in the Philippines to reinforce cooperation between both countries. During their visit, the delegation is meeting with the Department of Migrant Workers, OWWA, IOM, and accredited private recruitment agencies to discuss fair hiring practices and long-term support for migrant workers.

The goal is simple: create safe, transparent, and sustainable pathways for Filipinos who want to work in Finland.

Job Fair at SM Megamall Offers Direct Access to Opportunities

Filipinos interested in exploring job opportunities can attend a special job fair at the Megatrade Hall on the fifth level of SM Megamall.

Available openings include roles in the hospitality and services sector as well as industrial jobs such as welders and CNC machinists.

Adding a fun Filipino holiday twist, Santa Claus himself will make an appearance at the Mega Fashion Hall. Families can visit him before heading to the job fair. Registration is required through the DMW Job Fair Portal to secure a Job Fair Pass or QR code.

Finnish Companies Highlight Their Commitment to Ethical Recruitment

Barona’s EVP for Global Talent Solutions, Elina Santalahti, shared that their mission is to help match global talent with the right Finnish employers. She noted that Barona has been hiring Filipino workers for over 15 years and emphasized their commitment to ethical and sustainable recruitment.

Finland faces a major workforce shift, with nearly half of its employees expected to retire by 2040. The country anticipates labor gaps in health and social services, business, industrial roles, and sales. To meet this need, Finland will require 1.37 million new workers by 2040.

With its young and capable workforce, the Philippines is seen as a strong partner in helping fill these positions.

Long-Term Careers and Full Support for Filipino Workers

Bondata Partnership Director Rebekka Kiljunen explained that their focus is on stable, long-term employment. She highlighted that Bondata supports employees from recruitment to integration in Finland, ensuring that Filipino workers have a meaningful and secure experience abroad.

Equal Pay, Fair Contracts, and Strong Worker Protection

Finland’s labor system is known for its strict collective agreements that guarantee equal treatment for all employees. International workers receive the same starting salary as Finnish workers in similar roles, with salary progression based solely on experience.

Work in Finland’s Business Development Manager, Joonas Halla, added that Filipino workers granted employment in Finland receive a residence permit, giving them access to public services and stronger community integration.

Finnish authorities also stressed that the country enforces a strict no-placement-fee policy. Recruitment agencies are prohibited from charging workers any fees, making Finland one of the safest destinations for Filipino migrant workers.

A Promising Opportunity for Filipinos Seeking a Safe Career Abroad

As Finland opens its doors to more global talent, Filipino professionals can access reliable jobs, equal treatment, and long-term career growth. Friendship Week is a timely opportunity for anyone considering a fresh start in a country known for its quality of life, fairness, and strong worker protection.

If you're exploring international careers, now is the perfect time to learn more about Finland and take advantage of ethical recruitment pathways. Visit the official portal at workinfinland.com to start your research.

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Jollibee Foods Corporation Earns 2 Golden Arrows for Excellence in Corporate Governance

Jollibee Foods Corporation Earns 2 Golden Arrows for Excellence in Corporate Governance

Thursday, December 4, 2025

A Proud Moment for Philippine Corporate Leadership

Jollibee Foods Corporation (JFC), one of the Philippines’ most recognized global brands, has added another milestone to its legacy—this time in the field of corporate governance. At the Golden Arrow Awards 2025, JFC was honored for its strong governance practices, marking its first achievement in the prestigious higher category (90–99 points). This recognition highlights the company’s growing leadership not only in food service but also in ethical, transparent, and accountable business operations.

A New Milestone in JFC’s Governance Journey

JFC earned 2 Golden Arrows after scoring 90.03 in the ASEAN Corporate Governance Scorecard (ACGS). This is the company’s highest score to date and a reflection of its ongoing commitment to raising governance standards across its global operations.

The award reinforces JFC’s efforts to strengthen transparency, improve its systems, and align with global best practices—key values for a company operating in multiple markets.

Leadership Guided by Integrity and Long-Term Value

JFC Global President and CEO Ernesto Tanmantiong shared that the award motivates the company to continue improving its governance framework. He explained that as JFC grows worldwide, strong governance becomes even more crucial in ensuring long-term value for customers, communities, and stakeholders.

In his words, the recognition affirms their progress and highlights how good governance supports their core purpose of spreading joy through superior taste.

What the Golden Arrow Award Represents

The Golden Arrow Awards honor publicly listed companies that demonstrate outstanding governance aligned with the ASEAN Corporate Governance Scorecard, a respected regional benchmark adopted by regulators across Southeast Asia.

Companies that achieve 80 points or higher receive the Golden Arrow distinction, signaling their adherence to both the Revised Code of Corporate Governance and internationally recognized governance standards.

How the ACGS Measures Excellence

The ACGS evaluates companies across several key pillars:

• Protection of shareholder rights
• Fair and equitable treatment of stakeholders
• Transparency and timely disclosures
• The board’s leadership, strategy, and oversight

By recognizing companies that excel in these areas, the ACGS aims to elevate governance practices in the region and attract long-term investors looking for trustworthy and well-managed organizations.

Strengthening JFC’s Position as a Governance Leader

Receiving 2 Golden Arrows solidifies JFC’s place among the Philippines’ and ASEAN’s most well-governed publicly listed companies. More than an award, it’s a testament to JFC’s culture of integrity, stewardship, and continuous improvement—values that shape both its day-to-day operations and its global expansion.

A Win for Good Governance in the Philippines

JFC’s Golden Arrow achievement is more than corporate recognition—it highlights how Filipino companies can lead with integrity on the global stage. As the group continues to grow worldwide, its commitment to strong governance sets a powerful example for other organizations aspiring to build trust, accountability, and long-term value.

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AI-Driven Mobile Fraud Surges Ahead of Holiday Shopping Rush, Appdome Report Finds

AI-Driven Mobile Fraud Surges Ahead of Holiday Shopping Rush, Appdome Report Finds

Monday, December 1, 2025

Filipino consumers are heading into the peak holiday shopping period more anxious than ever, as new data from Appdome’s 2025 Consumer Expectations of Mobile App Security Report reveals a major spike in fears around AI-driven fraud. Synthetic identities, deepfake scams, and mobile account takeovers have now become the top reasons shoppers abandon mobile apps during Black Friday, Cyber Week, and the Christmas season.

Recent industry reports from NordLayer, SEON, and Kaspersky show fraud attempts surging between 22% and 400% during Cyber Week. Appdome’s consumer survey reflects this rising threat landscape:

• 43.4% of Filipinos say identity fraud is their biggest concern when shopping on mobile.

• 74.7% delete or avoid apps they believe are unsafe.

• 34.1% claim they or someone they know has been targeted by social engineering scams.

With deep discounts, high-speed checkouts, and an influx of mobile payments, shoppers believe the 2025 holiday season is shaping up to be the most vulnerable yet.

“AI is changing the fraud landscape faster than mobile businesses can react,” said Tom Tovar, Co-Creator and CEO of Appdome. “Consumers want proof that apps can stop fraud before a holiday purchase is made, not after the damage is done.”

How AI Is Supercharging Holiday Fraud

This year, AI-assisted fraud has escalated through tactics such as deepfake payment confirmations, vishing, and bot-driven account takeovers—threats that are increasingly difficult for users to detect.

Key findings from the survey include:

• 67.2% of Filipinos view AI as an opportunity, while 32.8% see it as a direct threat to their mobile safety.

• 84.1% expect apps to block AI-powered dangers such as bots, deepfakes, impersonation attempts, and ATOs.

• Only 60% feel confident that apps can actually protect them—revealing a wide trust gap during the busiest shopping season.

This growing “AI paradox” challenges mobile banking, e-commerce, fintech, travel, and delivery apps to provide strong, visible in-app protection as holiday transactions peak.

Filipino Shoppers Demand Fraud Prevention, Not Reimbursement

As the holiday sales push accelerates, consumers say security must happen in real time, not after the fact:

• 86.7% expect fraud to be stopped before it occurs—not compensated afterward.

• 45.9% believe responsibility lies with the mobile app maker, not the device, OS, or telco provider.

• 70% consider privacy extremely important, and 15.2% refuse to use apps without clear privacy protections.

“Holiday shopping is when attackers strike hardest,” said Jamie Bertasi, Appdome’s Chief Customer Officer. “AI enables bad actors to mimic real users, hijack sessions, and trigger fake transactions. Protection inside the app is critical for safeguarding both customers and revenue.”

Why Mobile Apps Must Act Before Christmas Spending Peaks

Record-high mobile spending is expected between Black Friday and December 31, making apps primary targets:

• Fast, high-volume transactions open the door to synthetic identity fraud.
• Attackers use AI to scale mobile scams exponentially.
• Consumer loyalty now depends strongly on visible, real-time protection.

Filipino shoppers say they’re more likely to support brands that actively protect them:

• 27.6% would leave positive reviews for secure apps.

• 24.7% would promote those apps on social media.

About the Report

Appdome’s 2025 Consumer Expectations of Mobile App Security Report analyzes emerging fraud threats and user expectations from respondents across the Philippines and global markets.

Read the full study here: https://www.appdome.com/mobile-consumer-cyber-security-survey/

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RCBC Wins Big at Global Retail Banking Innovation Awards 2025

RCBC Wins Big at Global Retail Banking Innovation Awards 2025

RCBC continues to set the bar for banking innovation in the Philippines. The Rizal Commercial Banking Corp. recently earned two prestigious honors at the Global Retail Banking Innovation Awards 2025, recognizing its outstanding programs that support SMEs and promote financial inclusion. These wins highlight RCBC’s commitment to empowering businesses and communities through cutting-edge financial solutions.

RCBC’s Award-Winning Programs

At the awards held last October, RCBC received recognition for two key initiatives:

1. RCBC Negosyo Bundle Plus – Best New SME Product of the Year

The Negosyo Bundle Plus program is designed to help small and medium enterprises grow with an integrated suite of financial tools. It offers flexible payment options such as QR Pay, POS, Tap-to-Phone, and ATM Go, no maintaining-balance settlement accounts, payroll services with enhanced employee benefits, personal loan access, and comprehensive business and employee protection products.

2. Kabalikat Cooperatives Program – Best Financial Inclusion Award

The Kabalikat Cooperatives Program empowers cooperatives and their members through a revenue-sharing model that generates recurring income. It also provides affordable family protection insurance, cooperative-issued debit cards, and capacity-building sessions via the Forging Alliances learning platform, helping cooperatives strengthen their operations while serving their communities.

Global Recognition for Innovation

The Global Retail Banking Innovation Awards, organized by The Digital Banker, is a respected international program that evaluates banks worldwide for excellence in innovation, customer impact, and industry leadership. Judging is conducted in collaboration with senior leaders and experts from top global banks, consulting firms, and financial advisory organizations.

RCBC’s recognition further cements its reputation as a pioneer in customer-focused, technology-driven banking solutions, complementing previous accolades such as Best Bank for Digital and Best Bank for Customer Experience.

RCBC’s Continued Commitment to the Philippines

Currently the fifth-largest privately-owned bank in the Philippines, RCBC has been serving individuals and businesses for 65 years. As a member of the Yuchengco Group of Companies (YGC), RCBC continues to innovate, offering products and services that empower both grassroots economies and growing businesses nationwide.

To learn more about RCBC and its programs, visit www.rcbc.com.

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Jollibee Group Bags Prestigious Award at Asia Sustainability Reporting Awards

Jollibee Group Bags Prestigious Award at Asia Sustainability Reporting Awards

Wednesday, November 26, 2025

In a time when Filipinos expect brands to go beyond marketing and truly give back, the Jollibee Group once again proves that responsible business can create real, measurable impact. The homegrown global company has earned a Bronze award at the 11th Asia Sustainability Reporting Awards (ASRA), shining a spotlight on how its community programs are transforming lives across the Philippines and beyond.

This recognition is not just a win for the company, it’s a reminder of how Filipino businesses can lead with purpose on the Asian stage.

Jollibee Group Wins Bronze for Community Impact Reporting

The Jollibee Group was awarded Bronze in the Community Impact Reporting category during the ASRA ceremony held at the Grand Hyatt Hotel in Singapore on October 24, 2025.

Representing the company were Global Chief Sustainability Officer Pepot Miñana, Global Sustainability Assistant Vice President Elise Veloso, and Global Sustainability Senior Manager Josh Baquiran.

The award reflects the company’s strong commitment to reporting sustainability initiatives with transparency, accountability, and a clear demonstration of community benefits—elements that earned the nod of international evaluators.

Sustainability Rooted in Purpose and People

In discussing the achievement, Jollibee Group’s Global Chief Sustainability Officer Pipot Miñana shared that sustainability reporting serves as an important lens to assess real-world impact. He emphasized that the company’s progress stems from meaningful actions that uplift people and protect the planet.

According to him, the award validates the belief that “real progress is built on purpose when every step forward brings positive change for people and the planet.”

ASRA: The Gold Standard in Sustainability Reporting

The Asia Sustainability Reporting Awards is considered the most prestigious awards program in Asia for sustainability reporting excellence. Organized by CSRWorks International, the awards follow a rigorous multi-step evaluation process that includes:

• Detailed assessments
• Peer reviews
• Reputation checks

This year’s competition featured companies from 17 countries, and reports were evaluated based on their clarity, transparency, credibility, and alignment with globally recognized standards such as GRI, ISSB, and TCFD.

ASRA founder Rajesh Chhabara said the Jollibee Group stood out for its strong commitment to transparency, noting that the company clearly understands how sustainability performance builds long-term value and trust.

Strengthening Trust Through Responsible Action

The Jollibee Group’s latest achievement reinforces that business success and social responsibility can and should go hand in hand. Through its community-centered initiatives, the company continues to build trust among employees, partners, and the many communities it serves.

It’s a proud moment for a Filipino brand making waves internationally not just for its iconic Chickenjoy, but for proving that global impact starts with genuine care for people.

As sustainability becomes a growing expectation among Filipino consumers, the Jollibee Group’s recognition at ASRA is a strong example of how brands can lead through authenticity and purpose. For readers, this is an encouraging reminder that companies you support are becoming more accountable and that our everyday choices can uplift those pushing for positive change.

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BCG Study: What Filipino Families Prioritize Most

BCG Study: What Filipino Families Prioritize Most

In a country where family is the heart of everything, from decision-making to financial survival, it’s no surprise that Filipinos continue to reshape what “security” truly means. A new nationwide study by Boston Consulting Group (BCG) uncovers how Pinoy households are balancing everyday struggles with long-term dreams, revealing a portrait of resilience, practicality, and shared responsibility.

If you’ve ever wondered what truly drives Filipino families today and how businesses should respond, this research offers a clearer picture than ever before.

What Matters Most to Filipino Families Today

According to BCG’s newly released report The Filipino Family, health and financial stability remain at the top of every household’s priority list. Out of 1,515 families surveyed (a total of 6,387 individuals), these stood out:

• 70% prioritize being financially prepared for health emergencies
• 68% want to build a substantial savings fund
• 64% say improving nutrition and food quality matters most

These priorities reflect a blend of practicality and care, core Filipino values passed from one generation to the next.

During the report presentation, BCG Manila Managing Director and Senior Partner Anthony Oundjian emphasized that the study offers a rare, data-driven lens into how families actually function. He shared that understanding Filipino consumers means understanding the family as a collective decision-maker not separate individuals.

Health Security Is the Biggest Fear Across Households

The report reveals a sobering reality: 7 out of 10 families fear medical emergencies more than any other financial setback.

And the worry is justified.

BCG found that 64% of households cannot afford a ₱10,000 hospital bill without borrowing or relying on health insurance.

Oundjian explained that families repeatedly shared how easily a medical crisis can undo years of savings and progress making health protection a make-or-break concern.

Six Types of Filipino Families, Six Unique Realities

BCG identified six major household structures, each with different needs and stress points:

1. Single-Earner Nuclear Families (20%)

One parent earns while the other handles the household—clear roles, but often financially stretched.

2. Dual-Earner Nuclear Families (23%)

Couples practice toka-toka, dividing responsibilities and making decisions jointly.

3. Solo Parent Families (14%)

One parent manages both breadwinning and caregiving—time becomes the scarcest resource.

4. DINKs – Dual Income, No Kids (4%)

Couples focusing on stability and experiences, often treating pets like children.

5. Sandwich Families (11%)

The “gitnang henerasyon” balances raising kids while supporting aging parents.

6. Extended Families (21%)

Multi-generational setups with shared responsibilities—supportive but complex.

BCG Managing Director Julian Cua noted that these aren’t simple categories—they’re distinct economic units with unique needs. A solution for a DINK household, for example, won’t work for a sandwich family supporting three generations.

Family Decision-Making Is Always Collaborative

Whether it's buying groceries, picking a school, or planning a big purchase, Filipino families rarely make decisions alone. The process is collective, thoughtful, and viewed as an act of care.

BCG’s research highlights gender patterns too:

• Women often manage savings, budgeting, and day-to-day spending.
• Men usually handle investments and long-term finances.

Still, decisions are intertwined across members—reflecting the “tulong-tulong” culture deeply rooted in Filipino homes.

OFWs Remain Strong Decision-Makers Despite the Distance

Even across oceans, OFWs remain active voices in household decisions.

BCG found that over half of OFWs participate in key family matters, and many contribute up to three-fourths of household income through remittances.

Digital communication keeps them woven into the family’s daily choices—a role many businesses fail to design for, according to the report.

What This Means for Businesses and Policymakers

The report lays out five major implications for brands and institutions:

1. Households—not individuals—are the true consumers

Apps, products, and services should be designed for shared decision-making.

2. Health is the household’s biggest vulnerability

There is a need for real family-based health coverage, not individual plans with dependents.

3. Filipino aspirations are simple but meaningful

Families want dignity: better meals, small treats, worry-free weekends—not luxury lifestyles.

4. Family structures shape financial behavior

Businesses must segment offerings based on family type, not just income or age.

5. Migration transforms families but keeps them intact

OFW involvement remains strong, yet few financial products are built to support distributed decision-making.

BCG Principal and report co-author Lance Katigbak shared that the study challenges companies to stop treating Filipinos as isolated consumers. He stressed that families simply want systems aligned with how they genuinely live.

At the end of the day, the Filipino family is not just a social unit—it’s our country’s economic engine, emotional core, and foundation of care. This study is a reminder that when businesses truly understand Filipino households, they create solutions that uplift lives, empower families, and drive long-term impact.

As consumers, it also encourages us to reflect on our own family patterns—how we make decisions, what we value, and how we can advocate for products and policies designed with real Filipino realities in mind.

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Iloilo City Launches Project AGUBAY for Smarter Waste Management

Iloilo City Launches Project AGUBAY for Smarter Waste Management

When you think of Iloilo City, you picture its rich culture, warm people, and beautifully preserved heritage. But like many fast-growing cities in the Philippines, it’s fighting a major waste management challenge. With over 314 metric tons of garbage produced daily, the need for smarter, more efficient systems has never been more urgent. That’s why the launch of Project AGUBAY is such a big win — not just for Ilonggos, but for any city looking to build a cleaner, more sustainable future.

A Community-Centered Approach to Waste Management

Iloilo City, home to nearly half a million residents, continues to grapple with plastic pollution across its rivers and coastal areas. To help address this, Coca-Cola Foundation Philippines Inc. (CCFPI), Central Philippine University (CPU), and the Iloilo City Government joined forces to introduce Project AGUBAY, a data-driven Solid Waste Management Information System (SWM-IS) that spans all 180 barangays.

The name AGUBAY, an Ilonggo term that means “to support, guide, or help,” also represents its vision: Awareness, Guidance, Unity, Biodiversity, Action, and Yield.

Why Iloilo City Needed a Smarter Solution

Years of rising plastic use  especially during the pandemic strained the city’s waste infrastructure, including material recovery facilities that weren’t operating at full capacity. With 26 barangays situated in riverine and coastal zones, the environmental impact has been even more pronounced.

In a statement, Cecile Alcantara, President of CCFPI, emphasized the project’s inclusive vision, noting that Project AGUBAY ensures no barangay gets left behind by combining digital innovation with community empowerment.

How Project AGUBAY’s SWM-IS Works

At the heart of the project is the Solid Waste Management Information System, a centralized digital platform designed to:

Strengthen planning in 152 barangays

Helps barangays formulate and update their Ecological Solid Waste Management programs based on real-time data.

Build a citywide waste database

Provides a single platform for tracking, reporting, and governance, a first for Iloilo.

Improve collection and segregation

Deploys Barangay Material Recovery System (BMRS) tools to boost diversion and recycling.

Boost digital literacy and accountability

Through CPU-led training, barangay officials learn how to track and electronically submit their reports.

Project Lead Dr. Mary O’ Penetrante of CPU shared that every barangay has its own unique waste challenges. With real-time data at their fingertips, they can finally design solutions that match community needs instead of relying on guesswork.

Digital Tools Empowering Local Leaders

With the SWM-IS now in motion, barangay leaders can better monitor their waste activities, while the City General Services Office can respond faster and more strategically. This creates a smoother, more transparent line of communication between all stakeholders, a big step forward in strengthening accountability and sustainability.

Photos from the orientation and digital training show barangay officials enthusiastically learning the new system, a promising sign for long-term adoption.

A Model Other Cities Can Follow

Project AGUBAY is expected to be formally turned over to the Iloilo City Government by January 2026, ensuring long-term continuity even after the grant period. If successful, it could serve as a blueprint for other Philippine cities looking to modernize their waste systems.

As CCFPI emphasized, the initiative reinforces their mission to support improved waste collection, sorting, and recycling through collective action, something that’s becoming increasingly vital for urban communities nationwide.

A Digital Step Toward a Cleaner Future

Project AGUBAY is a powerful reminder that when LGUs, private organizations, and schools work together, real change happens. If Iloilo can make digital waste management work across 180 diverse barangays, it could inspire cities across the country to follow suit.

If you're an Ilonggo, now’s the perfect time to get involved  starting with proper segregation and supporting your barangay’s waste initiatives. Small local actions, backed by smart digital tools, can lead to big environmental wins.

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TP Philippines Scores Double Wins at the 2025 Asian Technology Excellence Awards

TP Philippines Scores Double Wins at the 2025 Asian Technology Excellence Awards

Tuesday, November 25, 2025

Filipino excellence in tech takes center stage once again as TP in the Philippines—part of global digital services leader Teleperformance—brings home two major awards at the Asian Technology Excellence Awards (ATEA) 2025. In an era where AI and analytics shape the future of customer experience, these wins spotlight how the Philippines remains at the forefront of world-class digital innovation.

For industries relying heavily on customer engagement like e-commerce, retail, fintech, and telecommunications, TP’s award-winning technologies signal a stronger, smarter, and more efficient customer support ecosystem right here in the country.

Award-Winning AI: TP.AI FAB Leads the Way in Intelligent Automation

TP received the Philippines Technology Excellence Award for AI – Business Services for its TP.AI FAB platform, an in-house AI orchestration solution designed to merge automation with human expertise.

This advanced engine allows organizations to deploy AI at scale, making processes faster, smarter, and more efficient. Through this innovation, businesses can automate high-volume tasks while ensuring human judgment remains central to critical decisions.

In essence, TP.AI FAB gives companies the power to streamline operations without sacrificing accuracy or the quality of customer interactions.

Data-Driven Customer Experience: TP Interact Wins Big for Analytics–Retail

TP also bagged the Philippines Technology Excellence Award for Analytics – Retail for TP Interact, its next-generation analytics and quality automation tool powered by Generative AI.

TP Interact:

• transcribes conversations across channels,
• analyzes them in real time, and
• automatically scores interactions for quality and customer intent.

This means businesses get clearer insights faster, allowing them to enhance customer journeys, improve team performance, and identify growth opportunities all through one intelligent platform.

With retail and e-commerce booming in the Philippines, tools like TP Interact are helping brands keep up with evolving customer expectations while staying competitive in a digital-first landscape.

Raising the Bar for Customer Experience in the Philippines

These back-to-back awards highlight TP’s commitment to shaping the future of customer experience through AI-powered solutions and data-driven decision-making. Their innovations continue to help organizations achieve measurable results from greater operational efficiency to more personalized and impactful customer interactions.

For a market like the Philippines, where customer service excellence is a major economic driver, TP’s recognition reinforces the country’s growing influence in the global digital services industry.

TP’s double win at ATEA 2025 proves how far AI and analytics have come—and how Filipino teams are leading the charge in redefining customer experience. As businesses move toward automation and hybrid intelligence, innovations like TP.AI FAB and TP Interact will play an even bigger role in shaping the future.

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St. Peter Chapels Honored at NFDA for 14 Years of Excellence

St. Peter Chapels Honored at NFDA for 14 Years of Excellence

Sunday, November 23, 2025

When it comes to compassionate care, St. Peter Chapels continues to set the standard in the Philippines. The funeral service pioneer recently showcased Filipino expertise on the global stage at the 2025 NFDA International Convention and Expo in Chicago, USA, earning international recognition for its dedication to professionalism, empathy, and community service.

99 Delegates Represent the Philippines Abroad

From October 26 to 29, 2025, 99 St. Peter delegates attended the prestigious convention, connecting with funeral service professionals worldwide. The event, one of the most significant gatherings in the industry, provided a platform for learning, networking, and exploring global best practices in memorial care and service management.

Through participation in workshops and discussions, St. Peter Chapels continues to integrate international insights into its services back home, ensuring Filipino families receive the highest standards of dignity and care during life’s most difficult moments.

14th Consecutive NFDA Pursuit of Excellence Award

St. Peter Chapels’ efforts were further recognized with the NFDA Pursuit of Excellence Award, marking its 14th consecutive year of receiving this prestigious accolade. The award celebrates funeral homes that consistently demonstrate operational excellence, superior service, and meaningful community involvement, placing St. Peter among the world’s leading providers of memorial services.

Artemio Vitangcol III, President and CEO of St. Peter Chapels, expressed pride in this milestone, highlighting the company’s commitment to empathy, integrity, and enduring care. He noted that the NFDA Convention inspires ongoing innovation and strengthens St. Peter’s mission to elevate the Philippine memorial care industry.

Leading the DeathCare Industry in the Philippines

With this international recognition, St. Peter Chapels continues to pioneer professional and compassionate funeral services in the Philippines. By applying global insights to local practices, the company ensures that every Filipino family experiences respectful, dignified, and caring memorial services.

This commitment to excellence cements St. Peter’s role as the premier provider in the Philippine DeathCare industry, inspiring other providers to raise their standards and adopt best practices in service and community care.

For families navigating the challenges of loss, knowing that a trusted provider like St. Peter is at the forefront of innovation and global standards offers reassurance. The recognition proves that Filipinos have access to world-class funeral services rooted in compassion, dignity, and professionalism.

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MMDA, Jollibee Group Launch Rewards Program for Plastic Recycling

MMDA, Jollibee Group Launch Rewards Program for Plastic Recycling

Metro Manila residents now have another reason to sort their plastics. The Metropolitan Manila Development Authority (MMDA) has teamed up with homegrown giant Jollibee Foods Corporation to launch a Plastic Waste Recovery and Rewards Program, turning community recycling efforts into real incentives. Every seven kilograms of plastic collected can now be exchanged for a P100 Jollibee gift certificate making eco-friendly habits not just responsible, but rewarding.

Turning Trash Into Rewards: How the Program Works

The initiative aims to motivate households and barangays to actively participate in proper waste segregation and collection. Residents can bring their segregated plastics to their local Women’s Group, community leaders, or designated barangay collection points. Barangay representatives then weigh the plastics and log them before sending them to the Integrated Solid Waste Management Facility (ISWMF) for verification.

Each kilogram of plastic earns participants 10 points, recorded in a Barangay Reward Card. Once participants reach 70 points, they can redeem a P100 Jollibee gift certificate. Accredited recycling partners ensure that the collected plastics are processed properly, giving waste a second life while keeping Metro Manila cleaner.

A Collaboration for Cleaner Communities

MMDA Chairman Atty. Don Artes highlighted that this partnership strengthens both agencies’ commitment to environmental management, community empowerment, and sustainable development. He also noted that the program aligns with President Ferdinand R. Marcos Jr.’s Philippine Development Plan 2023-2028, which seeks to expand waste minimization efforts across the country.

Artes said the initiative demonstrates how government and private sectors can unite for a common purpose: promoting responsible solid waste management and encouraging active household participation in protecting waterways and reducing landfill waste.

Jollibee’s Role in Building Sustainable Practices

Jollibee Group Philippines CEO Joseph Tanbuntiong emphasized that the program is part of the company’s ‘Joy For Tomorrow’ sustainability agenda. By working with the MMDA and their recycling partner, Greencycle, Jollibee ensures that collected plastics are properly recycled and reused, supporting safer neighborhoods and cleaner waterways.

Tanbuntiong added that this project shows the power of collective action, proving that lasting progress happens when government, business, and communities work together toward shared goals.

Program Coverage and Early Results

The six-month pilot initially covers 20 barangays in Vitas, Tondo, Manila, with plans to expand to 36 barangays near Tripa de Gallina in Pasay and Makati City. A dry run conducted from February 10 to March 31, 2025, in Vitas alone generated 1,059 kilograms of plastic waste, a promising start for a community-driven program aimed at diverting plastic from landfills.

This initiative is part of the broader Metro Manila Flood Management Project (MMFMP) Community-Based Solid Waste Management Program, combining sustainability with community empowerment.

For Metro Manila residents, the Plastic Waste Recovery and Rewards Program makes recycling tangible and rewarding. Whether you live in a participating barangay or nearby, getting involved means cleaner streets, healthier waterways, and a free P100 treat from Jollibee for doing your part. Small actions, like sorting plastics at home, now translate into real benefits for you and your community.

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Yokohama Pulse Day Fun Run 2025 Launches Heart Health Drive

Yokohama Pulse Day Fun Run 2025 Launches Heart Health Drive

A Community Fun Run with a Life-Saving Purpose

As Filipinos, fun runs have become a favorite way to meet friends, stay active, and support meaningful causes so it’s exciting to see a new health-driven movement gaining momentum across Asia. The Asia Pacific Heart Rhythm Society (APHRS) officially launched the Yokohama Pulse Day Fun Run 2025 on November 14, marking the first major activity leading up to Pulse Day 2026. More than just a run, the event aims to educate communities about arrhythmias (irregular heartbeats) and encourage early detection through simple habits we can all practice, like checking our own pulse.

Held during the APHRS Annual Scientific Sessions, this fun run symbolizes a global call for better heart rhythm awareness and preventive care, something truly relevant to Filipinos, given the country’s rising rates of cardiovascular conditions.

Bringing Heart Health to the Global Stage

This year’s fun run brought together 120 international participants, including members from APHRS, the Japanese Heart Rhythm Society (JHRS), and delegates from EHRA, HRS, and LAHRS. Runners enjoyed a scenic morning loop around Rinko Park South Exit Plaza and visited educational booths filled with heart health information and Pulse Day-themed activities.

Dr. Dicky Armein Hanafy, Head of the Pulse Day Task Force, shared how the run serves as the soft launch of Pulse Day 2026. He explained that the goal is to tie physical activity, pulse checking, and heart disease prevention into one conversation.

According to Dr. Hanafy, “Maintaining a healthy heart rhythm isn’t just medical, it’s a lifestyle choice that starts with each person.”

Scientific Sessions Highlight Breakthroughs in Arrhythmia Care

Beyond the run, APHRS also continued its tradition of hosting annual scientific meetings featuring the latest research on arrhythmia management. Attendees participated in symposiums, lectures, and hands-on training through the APHRS Learning Village, underscoring the society’s commitment to expanding knowledge and improving arrhythmia care worldwide.

Strengthening Global Collaboration for Heart Rhythm Awareness

Last year, the public awareness campaign was led by the European Heart Rhythm Association (EHRA) together with APHRS, HRS, and LAHRS. For 2026, APHRS is taking the lead, strengthening the international push to help people “Feel the Pulse” and practice preventive health measures.

The Yokohama Pulse Day Fun Run 2025 was organized with the Japanese Heart Rhythm Society (JHRS), a partnership that highlights how community-based activities can help the public take ownership of their heart health.

Pulse Day is observed globally every March 1 (1/3), a reminder that 1 in 3 people may experience a significant arrhythmia in their lifetime. Its main message: learn to check your pulse regularly.

How to check your pulse:

Place two fingers on your wrist or neck, count the beats for 30 seconds, and multiply by two. A normal resting heart rate is 60–100 bpm.

This simple step can save lives, especially when detecting Atrial Fibrillation (AF), one of the most common arrhythmias and a major focus for Pulse Day 2026.

Spotlight on Atrial Fibrillation (AF)

AF increases the risk of stroke up to five times, and heart failure up to three times, yet many people—especially in low-resource regions—remain undiagnosed. Dr. Hanafy emphasized that while medical technology continues to advance, access to quality arrhythmia care is still widely uneven.

In some Asian countries, the number of crucial procedures such as catheter ablation and ICD implantation remains drastically behind those of developed nations. APHRS aims to close this gap through training programs, research collaboration, and long-term health policy initiatives.

Technology as a Tool for Early Detection

Wearable devices and mobile health apps are becoming popular across Asia, including the Philippines. These tools can spot irregular heart rhythms early and encourage people to seek proper medical consultation. Still, APHRS stresses that manually checking your pulse remains one of the most effective and accessible ways to detect arrhythmias.

A Movement Toward a Healthier Future

Throughout the Road to Pulse Day 2026 campaign, APHRS will continue promoting educational content, expert guidance, and easy-to-follow habits that empower the public to take charge of their heart rhythm health.

The Yokohama Pulse Day Fun Run 2025 is just the beginning, a celebration of community, wellness, and the shared mission of building a heart-healthier world.

Heart health is something many Filipinos only think about once symptoms appear but events like this remind us that prevention can be simple and empowering. Whether you’re a runner, a walker, or someone trying to stay active, start making pulse checks part of your routine. Your heart will thank you later.

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TYREPLUS Opens Solar-Powered Car Care Hub in Makati

TYREPLUS Opens Solar-Powered Car Care Hub in Makati

Thursday, November 20, 2025

If you drive around Metro Manila often especially in Makati you know how essential it is to keep your vehicle in top shape. With traffic, long drives, and unpredictable weather, having a trustworthy auto service center nearby can make all the difference. Good news for every car and motorcycle owner in the metro: TYREPLUS has officially opened a new outlet along Chino Roces Avenue, bringing convenient, reliable, and eco-friendly vehicle care right to the heart of the city.

A New Standard for Car and Motorcycle Care in Makati

TYREPLUS, recognized as one of the world’s biggest one-stop automotive service networks with over 2,100 locations in 15 countries, just made a major move launching its latest Philippine outlet in Makati.

What makes this branch extra special is its sustainability feature: it’s the first TYREPLUS shop in the country powered by solar energy, underscoring Michelin’s commitment to greener mobility solutions.

Michelin Philippines Country Director Jonathan Khong shared how the Makati opening strengthens their mission to deliver accessible and high-quality car care. He emphasized that the goal is to “reimagine car care with a strong focus on safety and quality,” ensuring Filipinos get top-notch service every visit.

FREE Safety Diagnostic Check for All Customers

TYREPLUS Chino Roces isn't just another service center. It offers something no other similar outlet nationwide is providing: a free vehicle safety diagnostic check with every visit.

Whether you're coming in for a simple oil change or a tire rotation, your vehicle receives a full safety assessment based on Michelin’s global standards.

Franchisee Thomerson Yao explained that this feature was created to give customers peace of mind, making sure they leave confident about their vehicle’s condition.

All-in-One Services for Cars and Motorcycles

With its strategic location along one of Makati’s busiest roads, this new TYREPLUS outlet provides a complete lineup of services for both four-wheel and two-wheel vehicles.

For Cars:

• Tire sales and services (alignment, balancing, rotation, and more)
• Oil change
• Brake inspection and repair
• Battery testing and replacement
• Suspension services
• Vehicle accessories such as wipers

For Motorcycles (available in select stores):

• Tire fitting, repair, and balancing
• Oil change
• Brake and battery services

This mix of services makes it an ideal stop for office workers in Makati, daily commuters, and even riders working in the gig economy.

Part of a Bigger Nationwide Expansion

The new Makati location is only the beginning. TYREPLUS aims to roll out 30 branches across the Philippines by 2028, with Metro Manila, Metro Cebu, and Metro Davao as their starting points.

This expansion means more Filipinos can access reliable, safe, and sustainable automotive care in the coming years.

Driving Toward a Greener Future

Staying true to Michelin’s global environmental commitment, TYREPLUS Chino Roces operates using solar panels, an important step toward reducing emissions and minimizing operational impact. It's a refreshing move for a car care brand, especially at a time when sustainability is becoming a bigger priority for Filipino consumers.

Store Information

Address: 2174 Chino Roces Ave, Makati City, 1230 Metro Manila

Contact: +63 933 861 7306

Hours: 9:00 AM – 6:00 PM (Monday–Sunday)

If you live, work, or frequently drive through Makati, the new TYREPLUS branch is a convenient and reliable stop for all your vehicle’s needs. The free safety check alone is worth the visit, and the solar-powered setup makes supporting them feel like a step toward greener mobility.

Whether you’re maintaining a family car or regularly riding your motorcycle around the metro, this new outlet is definitely worth checking out.

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Life After Diagnosis: How TGP and PCEDM Are Helping Filipinos Live Better With Diabetes

Life After Diagnosis: How TGP and PCEDM Are Helping Filipinos Live Better With Diabetes

Monday, November 17, 2025

Getting diagnosed with diabetes can feel overwhelming. Many Filipinos ask the same questions: “Ano na ang gagawin ko?”, “Magbabago ba ang buhay ko?”, or “Kaya ko pa ba ‘to?”

But the truth is while diabetes is a serious condition, it doesn’t have to dictate how you live your life. And this is exactly the message behind a new partnership between The Generics Pharmacy (TGP) and the Philippine College of Endocrinology, Diabetes and Metabolism (PCEDM).

This collaboration aims to empower Filipinos with the right knowledge, the right care, and the right support system so that life after diagnosis becomes not just manageable, but meaningful.

A Growing Health Challenge in the Philippines

Diabetes continues to be one of the country’s major health concerns.

According to the Department of Health (DOH), 4.3 million Filipinos are living with diabetes making it among the top causes of illness and death nationwide.

Globally, the World Health Organization (WHO) reports that diabetes claims around 1.5 million lives each year, especially in the Western Pacific region where cases continue to rise, including in the Philippines.

These numbers can be alarming, but they also highlight one important point: early action and proper management can change the story.

Living Better Through the IWAS: 4Dapat Diabetes Advocacy

PCEDM reminds the public that diabetes management doesn’t have to be complicated. With consistent habits and proper medical guidance, patients can still enjoy long, fulfilling lives.

Their advocacy, IWAS: 4Dapat Diabetes, emphasizes four essential steps:

1. Ikonsulta sa Doktor

Early diagnosis and regular checkups help prevent complications.

2. Wastong Pagkain

Nutritious and balanced meals can significantly improve daily health.

3. Aktibong Pamumuhay

Even small steps like daily walking can make a big difference.

4. Sapat at Angkop na Gamot

Taking doctor-prescribed medication consistently is key to managing blood sugar levels.

These are simple, practical habits that Filipinos can apply no matter their age or lifestyle.

TGP and PCEDM: A Partnership for Better Health

To strengthen nationwide diabetes education, TGP officially partnered with PCEDM through a Memorandum of Agreement signed by TGP Deputy General Manager Aileen Natividad and PCEDM President Dr. Lora May Tan-Tin Hay.

By combining TGP’s wide retail reach with PCEDM’s medical expertise, the partnership aims to bring reliable, easy-to-understand diabetes information to more communities.

Natividad shared that this collaboration aligns with TGP’s mission to make healthcare more accessible for Filipinos.

She emphasized that working closely with PCEDM helps bridge the gap between awareness and real action in diabetes prevention and management.

Meanwhile, Dr. Tan-Tin Hay highlighted that life after diagnosis remains hopeful:

With proper guidance, education, and support, Filipinos can live fully and confidently even with diabetes.

Bringing Health Awareness to Communities Nationwide

To kick off the initiative, both organizations will launch educational efforts across digital platforms, TGP branches, and on-ground events. Expect to see:

• Expert-led health talks
• Community engagement programs
• Accessible and consistent diabetes information
• Amplified PCEDM educational content through TGP’s platforms

The campaign will officially roll out on World Diabetes Day, November 14, encouraging Filipinos to prioritize their health and take proactive steps toward better diabetes management.

Diabetes may be a lifelong condition, but it doesn’t have to be a lifelong burden. With organizations like TGP and PCEDM working together, Filipinos now have better access to education, treatment, and encouragement—proving that life after diagnosis can still be bright, healthy, and full of hope.

If you or someone you know is living with diabetes, now is the perfect time to learn more, seek guidance, and take small but meaningful steps toward better health.

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FWD and JA Philippines Ignite Financial Dreams for Filipino Youth

FWD and JA Philippines Ignite Financial Dreams for Filipino Youth

 

Financial literacy isn’t just a buzzword—it’s a superpower for the next generation. In a country where financial inclusion is more important than ever, FWD Life Insurance and Junior Achievement (JA) Philippines are taking bold steps to ensure young Filipinos are not only dreaming big but also planning smart. Their flagship program, JA SparktheDream, recently kicked off its third year, bringing hands-on financial education to hundreds of eager students in Makati City and beyond.

Sparking Ambition in Schools

This year, the program launched with an exciting face-to-face session at Pembo Elementary School, where over 200 grade six students explored financial concepts through interactive, activity-based learning. FWD volunteers guided the students, demonstrating that managing money can be both fun and empowering.

As part of its Environmental, Social, and Governance (ESG) initiatives, FWD is using JA SparktheDream to equip young Filipinos with essential financial skills, nurturing confidence that lasts a lifetime.

Impact Across the Philippines and Beyond

Since 2022, the program has reached more than 14,600 students nationwide. Its success in the Philippines also helped extend FWD’s collaboration with JA Asia Pacific, impacting over 37,000 students across the region far exceeding initial expectations.

FWD’s Chief Marketing & Digital Commerce Officer, Gavin Lai, highlighted the importance of starting financial education early. He shared that empowering youth with money management skills lays the groundwork for a more inclusive and prosperous Philippines, enabling them to positively influence their families and communities.

Words of Inspiration from FWD Leaders

At the launch, FWD Chief Agency Officer Nol De Leon encouraged students to pursue their dreams with determination. “Whatever your dreams are, you can achieve them with focus, discipline, and the right mindset,” he said, stressing that financial literacy is the stepping stone to turning ambitions into reality.

Meanwhile, FWD Chief Life Operations Officer Judith Baliton offered practical advice for building healthy financial habits early: “Spend only half of your money on the things you want, and save the other half. Dreaming is free, but it should be matched with action. Don’t just dream, do the work.”

Preparing Youth for a Changing Financial Landscape

In a world shaped by digital innovation and evolving economies, programs like JA SparktheDream are vital. By combining financial knowledge, confidence, and practical skills, FWD is helping students make empowered choices and design the futures they aspire to. This initiative represents a significant stride toward a financially inclusive Philippines where every young Filipino is ready to shape their best life.

For parents, teachers, and young Filipinos, programs like JA SparktheDream are more than lessons, they’re opportunities to spark curiosity, ambition, and practical money skills that last a lifetime. If you’re looking for ways to help children develop smart financial habits, keep an eye on FWD and JA Philippines, they’re making financial literacy a fun and attainable dream for every student.

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