YouTube Works Awards Philippines 2025: How YouTube Became the “New TV” for Filipinos

YouTube Works Awards Philippines 2025: How YouTube Became the “New TV” for Filipinos

Wednesday, October 8, 2025

YouTube Strengthens Its Reign as the “New TV” of the Philippines

For most Filipinos, YouTube has officially replaced the living room television. From Visayas to Mindanao, the platform continues to dominate as both an entertainment and information hub—becoming a vital part of everyday life across the country.

According to a 2025 Kantar survey, a massive 88% of Filipinos in rural Visayas and Mindanao watch YouTube every day. It’s no longer just an online pastime—it’s now where people go to learn, laugh, and stay connected. Meanwhile, views from internet-connected TVs quadrupled between 2020 and 2024, proving that YouTube has taken center stage in Filipino households.

Filipinos Trust YouTube More Than Any Other Platform

Trust is what keeps YouTube ahead of the game. Kantar’s findings show that 90% of Filipinos trust creators on YouTube, far higher than on Facebook, Instagram, or TikTok. This trust translates into action—viewers are more receptive to ads, more likely to remember messages, and even more open to purchasing from brands they encounter on the platform.

Because users enter a “flow state” while watching videos—fully focused and emotionally engaged—YouTube delivers the best ad experience compared to other platforms. Nielsen’s study further confirms this, showing YouTube to be 3.86x more effective than linear TV and 2.71x more effective than other digital media in driving ROI for advertisers.

Proven Impact: Myra E’s Success Story

One shining local example is Myra E under UL Skin Sciences, Inc., a subsidiary of UNILAB. By focusing its ad campaigns on YouTube—especially outside Metro Manila—the brand saw measurable results.

Myra’s campaigns led to a 2% national lift in supplement usage, a 5% increase in Visayas, and a 7% boost in market share in that region alone.

“Myra’s advertising on YouTube definitely paid off,” shared Paige Vicente Gacutan, Brand Lead for Myra E. “Even in rural areas, Filipinos are really engaged on the platform. YouTube is where the people are, and we’ll keep reaching our audience here to drive results.”

Google Philippines: “YouTube Is the New TV”

Prep Palacios, Country Manager of Google Philippines, highlighted the shift in how Filipinos consume content:

“Just as TV once defined advertising, YouTube is now the new TV—where trusted creators thrive, culture is shaped, and brands drive measurable impact.”

Palacios added that YouTube’s effectiveness has transformed it into a “growth engine for advertisers,” especially with the growing digital economy in rural areas.

Celebrating Creativity: YouTube Works Awards PH 2025

The spotlight shone brightest on brands that mastered the art of storytelling and digital impact during the YouTube Works Awards Philippines 2025. These campaigns proved that creativity, authenticity, and collaboration between brands and creators are key to long-term success.

Winners at the YouTube Works Awards PH 2025:

• Best of Philippines: Grab – Summer
• Multiformat Storytelling: Grab – Summer
• Masters of Media: GCash – GSafeTayo: Entertainingly Serious
• Best of Festive: Nido 3+ – Love Is Not a Word, It’s an Act

The awards also honored top-performing ad agencies for the first time:

• Media Agency of the Year: Openmind
• Creative Agency of the Year: GIGIL
• Specialty Agency of the Year: Nerve

These winners will proudly represent the Philippines at the YouTube Works Awards Southeast Asia, which saw over 800 entries from the region.

GCash Makes SEA History

Leading the pack was GCash, the first-ever Philippine brand to win at the YouTube Works Awards Southeast Asia. Their GSafeTayo: Entertainingly Serious campaign turned cybersecurity awareness into a viral, relatable story.

The campaign’s humorous yet powerful 40-second ad featuring “Tita Marnie” reached over 70 million views, lifted brand trust by 14%, and led to an 80% drop in SMS phishing reports within the first month.

“Cybercrime is a serious issue,” said Neil Trinidad, GCash Chief Marketing Officer. “By using humor and relatability through YouTube, we turned a critical message into something both memorable and impactful.”

Shaping the Future of Filipino Marketing

With its massive reach, trusted creators, and strong ROI, YouTube continues to be the go-to platform for both viewers and brands in the Philippines. The YouTube Works Awards remind us that creativity and authenticity—combined with data-driven strategy—are the real power behind successful campaigns.

If you’re a marketer, creator, or brand owner, this is your cue to think beyond traditional media and start crafting content that connects and converts—right where Filipinos spend most of their screen time.

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Visa and PhilGuarantee Boost MSME Credit Access

Visa and PhilGuarantee Boost MSME Credit Access

Sunday, October 5, 2025

Helping Filipino entrepreneurs grow through financial inclusion and digital support

Small businesses have always been the lifeblood of the Philippine economy — from sari-sari stores and family-run eateries to growing online shops. But while they make up a huge part of the country’s business landscape, many still struggle to get the financial support they need to expand.

Recognizing this, Visa and the Philippine Guarantee Corporation (PhilGuarantee) have joined forces to make financing more accessible for micro, small, and medium enterprises (MSMEs) across the country.

Visa and PhilGuarantee: Expanding Credit for Filipino Entrepreneurs

Visa, a global leader in digital payments, has signed a memorandum of understanding (MOU) with PhilGuarantee to explore new ways of improving credit access for MSMEs.

Through this partnership, the two organizations aim to:

• Develop credit guarantee schemes that can help MSMEs secure funding from banks and other lenders

• Support MSME digitization through capacity-building and training programs

• Promote financial inclusion using Visa’s innovative Government Solutions platform, which streamlines payment disbursements, digital transactions, and financial education programs

PhilGuarantee, an agency under the Department of Finance, plays a vital role in creating efficient and accessible credit guarantee systems that strengthen key sectors of the economy.

Why MSME Support Matters

There are more than 1.2 million MSMEs in the Philippines — employing about two-thirds of the nation’s workforce. Yet, many of these small businesses face major barriers in accessing credit.

According to a recent Visa study, 44% of MSMEs cite cash flow issues as one of their biggest challenges, while over half say their cash reserves would only last less than six months. Even more concerning, less than 10% of total corporate loans in the Philippines go to MSMEs — highlighting a huge funding gap that continues to limit their growth potential.

Building on Visa’s Commitment to Small Businesses

This new collaboration builds on Visa’s ongoing global efforts to uplift small businesses. Through the Visa Foundation’s $100-million Small Business Accelerator Initiative, the company supports MSMEs in Asia Pacific by enhancing digital financial inclusion, boosting job creation, and improving access to capital.

Complementing this, Visa’s Practical Business Skills Program provides small business owners with practical lessons in cash flow management, digital payment integration, and financial planning — all essential tools for growth in a modern economy.

Empowering MSMEs for the Future

Jeffrey Navarro, Visa Country Manager for the Philippines, emphasized how the partnership reflects the company’s continued support for local entrepreneurs.

Navarro shared that Visa’s collaboration with PhilGuarantee reaffirms its commitment to the government’s financial inclusion goals, ensuring MSMEs have access to “financial products and solutions that are truly responsive to their needs.”

By combining Visa’s financial expertise and PhilGuarantee’s local experience, this partnership marks an important step toward a more inclusive financial landscape — one where Filipino MSMEs can thrive, grow, and compete confidently in the digital economy.

For many MSME owners, this initiative could be the push they need to scale their business, manage their finances better, and embrace the benefits of digital transformation. With partnerships like this, the future of small businesses in the Philippines looks more promising than ever.

If you’re an entrepreneur, now’s the perfect time to explore digital payment tools and financial training programs that can help future-proof your business.

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Eastern Communications Partners with Nexusguard for Cybersecurity

Eastern Communications Partners with Nexusguard for Cybersecurity

A Strong Alliance for a Safer Digital Future

As businesses across the Philippines continue to digitize, cybersecurity has become more critical than ever. To address this growing need, Eastern Communications—one of the country’s premier telecommunications providers—has partnered with Nexusguard, a global leader in Distributed Denial of Service (DDoS) mitigation and cloud-based security solutions.

The partnership was officially unveiled at Manila House in Taguig City on September 25, 2025, bringing together tech leaders, government representatives, and industry partners for an exclusive event that marked a significant milestone in the nation’s digital resilience journey.

Reinforcing Philippine Cybersecurity

This collaboration merges Eastern’s robust infrastructure and local expertise with Nexusguard’s cutting-edge Bastions Technology, a proprietary system that protects businesses from evolving cyber threats. Together, they aim to deliver comprehensive, scalable, and reliable protection for enterprises, government agencies, and service providers across the country.

“We are proud to partner with Eastern Communications to extend our mission of safeguarding businesses from evolving cyber threats,” said Andy Ng, CEO of Nexusguard. “With Nexusguard Bastions Technology, Philippine organizations can now access world-class protection that ensures business continuity and peace of mind.”

For Eastern Communications, this partnership reflects its commitment to evolve alongside its customers’ needs in an increasingly digital-first environment.

“By joining forces with Nexusguard, we’re reinforcing our promise to provide not just reliable connectivity, but also world-class security,” shared Atty. Aileen Regio and Jaeson Evangelista, Co-Coordinators of Eastern Communications.

Introducing DDoS-Protected Eastern IDS

The collaboration launched the DDoS-Protected Eastern IDS (Internet Direct Service)—a premium, high-speed, dedicated internet solution built for business continuity and productivity. Powered by fiber-leased line technology, this service offers symmetrical upload and download speeds of up to 10 Gbps, ensuring round-the-clock secure connectivity.

More than just fast internet, it’s a cyber-secure solution that shields organizations from disruptions caused by DDoS attacks, allowing them to operate confidently even in the face of cyber threats. Backed by resilient global backbone access, the DDoS-Protected IDS aligns perfectly with Eastern’s “High Tech, High Touch” philosophy—delivering both advanced technology and personalized service.

Strengthening Digital Resilience for the Future

The event also featured a symbolic partnership launch, awards presentation, and industry networking that emphasized the growing need for cybersecurity amid the Philippines’ rapid digital transformation. The timing was fitting—as the partnership debuted ahead of National Cybersecurity Month in October, reinforcing the message of vigilance and collaboration in protecting the nation’s digital economy.

Through this alliance, Eastern Communications and Nexusguard are paving the way for a more secure and connected Philippines, ensuring that enterprises large and small can thrive in the digital era without fear of disruption.

This partnership sets a new standard for corporate cybersecurity in the Philippines. With Eastern’s local reliability and Nexusguard’s global expertise, businesses now have the tools to stay connected, protected, and future-ready.

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Three Years of Impact: PRecious Communications Powers Growth, Innovation and Recognition in the Philippines

Three Years of Impact: PRecious Communications Powers Growth, Innovation and Recognition in the Philippines

Wednesday, October 1, 2025

Left to Right:  Lars Voedisch, Founder and Group CEO, Paolo Alba, Regional VP and Country Lead (Philippines), and Hannah Kiwahko, Associate County Lead (Philippines)

PRecious Communications, an award-winning multi-market integrated communications agency, is celebrating its third year of growth in the Philippines. With the National AI Roadmap in effect, the agency continues to scale its operations and strengthen its foothold in the market, growing 2.5x year-on-year on the back of established partnerships with leading tech enterprises and fast-growing startups in the Philippines and Southeast Asia. Amid the country’s fast-tracked adoption of AI, the agency has been strengthening its digital capabilities to support the demands of the growing economy.

As domestic spending remains strong and inflation stays low, the University of Asia and the Pacific forecasts the Philippines’ gross domestic product (GDP) to grow by 5.8% in the third quarter of 2025. Among the fastest in Southeast Asia, the Department of Finance previously reported a 5.5% GDP growth rate in the second quarter of 2025.

“The Philippines is not just one of our fastest-growing markets in Southeast Asia. It is redefining what is possible for our industry,” declared Lars Voedisch, Founder and Group CEO of PRecious Communications. “From a surging economy to a tech scene embracing AI at warp speed, the nation is pulling private and public forces together to build a future-ready workforce. The momentum here is electrifying, and we are all in, driving new growth frontiers not just in the Philippines, but across the region.”

Building on the agency’s established partnerships with the world’s leader in digital payments Visa, leading regional insurtech Igloo, and the Philippines’ largest telco provider Globe, PRecious Communications also represents Filipino-founded startups that have been making an impact in the Philippines and Southeast Asia. Among these fast-growing startups include credit-led neobank Zed and OpenAI’s first boutique consultancy partner in APAC, Thinking Machines.

“Since our establishment in 2022, it has been our mission to champion the Philippines’ digital economy. Leveraging the strength of our network, we have been supporting the growth of Filipino companies in Southeast Asia and the expansion of regional brands in the Philippines,” added Paolo Alba, Regional Vice President and Country Lead of PRecious Communications in the Philippines. “As we invest in new technologies and strengthen our digital capabilities, we look forward to driving more integrated solutions for our partners in the Philippines and across the region.”

Spearheading the agency’s digital integration is Hannah Kiwahko who was recently appointed associate country lead in the Philippines. A 10+ year digital and performance marketing veteran, Kiwahko has been recognized for leading award-winning campaigns with a proven track-record of impacting consumer engagement and client revenue for leading brands in the FMCG, healthcare and pharmaceutical industries. In her new role, Kiwahko will work closely with Alba to leverage the credibility of PR and measurability of digital marketing to integrate insight and data-driven solutions that help brands connect with audiences and drive tangible business results.

To reaffirm its momentum, PRecious Communications was named medium-sized consultancy of the year in Southeast Asia, while Alba was named executive of the year in the Philippines at the recently concluded 2025 International Business Awards (IBAs). In the Philippines, Alba and the agency have also been shortlisted for the agency leader of the year and most innovative PR agency of the year categories at the upcoming Marketech APAC NEXT Awards. PRecious Communications was among the top 4 PR agencies in the Philippines at Campaign Asia’s Agency of the Year Awards (AOY) and among the top 3 in-market consultancies in APAC at PRCA’s The Gold Standard Awards in 2024.

For more information, you may reach out to preciousPH@preciouscomms.com.

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Western Union Launches First-Ever Mobile App with Send & Request Features in the Philippines

Western Union Launches First-Ever Mobile App with Send & Request Features in the Philippines

A new way for Filipinos to manage remittances and global money transfers

When it comes to Filipino families, remittances are more than just money—they’re lifelines that fund education, healthcare, and everyday essentials. Now, Western Union is making it easier than ever to send and receive funds with the launch of its brand-new mobile app in the Philippines.

The Philippines is the first country in the world where Western Union is rolling out an app that not only lets users send money abroad but also request remittances—a groundbreaking feature designed to match the needs of millions of Filipinos with loved ones overseas.

Seamless Global Transfers at Your Fingertips

With just a few taps, app users can send funds abroad through Western Union’s global financial network, which connects to billions of bank accounts, millions of digital wallets and cards, and hundreds of thousands of cash payout locations worldwide.

Payments are made easy with QR Ph, the national QR code system, ensuring a fast and secure process. Signing up is simple too—taking only a few minutes to get started.

For those receiving remittances, the app offers new flexibility. Recipients in the Philippines can:

• Withdraw cash at Western Union locations
• Transfer directly to a bank account
• Receive funds in a digital wallet

Even better, receivers can redirect funds to their preferred payout method once the money has been sent from abroad.

A Game-Changer: Request Funds from Abroad

One of the most exciting features is the Request Money option. Filipinos can request funds from family and friends in countries like the U.S., Australia, Singapore, and the UK—all major hubs of the Filipino diaspora. Once the request is filled in, senders abroad can complete the transaction online in minutes.

This innovative feature makes it easier for families to stay connected financially, especially when unexpected expenses arise back home.

Western Union’s Commitment to Filipinos

Gregory Laurent, Western Union’s Vice President for the Philippines, Japan, Australia, New Zealand & Pacific Islands, emphasized the importance of this launch. He explained that for many Filipinos, remittances symbolize hope and opportunity. With more Filipinos also sending funds abroad, Western Union’s new app bridges both needs with flexibility and trust.

Why It Matters: Remittances in the Philippine Economy

Remittances remain a driving force in the local economy. According to the Bangko Sentral ng Pilipinas, cash inflows reached a record-high $38 billion in 2024. Meanwhile, the World Bank ranked the Philippines as having the fourth-highest remittance levels among low- and middle-income countries worldwide.

The top source of remittances? The United States, followed closely by Singapore.

With Western Union’s new app, these inflows become even more seamless, allowing families to access and manage their money faster.

Download and Start Sending Today

The Western Union app is now available on both the App Store and Google Play. Whether you’re sending support to loved ones or requesting funds from abroad, this tool makes money management across borders more convenient than ever.

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Boomi Appoints Keyur Ajmera as CIO to Drive AI Growth

Boomi Appoints Keyur Ajmera as CIO to Drive AI Growth

Monday, September 29, 2025

A Strategic Appointment for Boomi’s Next Growth Chapter

Boomi™, a leader in AI-driven automation, has named Keyur Ajmera as its new Chief Information Officer (CIO). In his role, Ajmera will lead Boomi’s global IT strategy, enterprise systems, cybersecurity, and digital operations, ensuring the company is equipped to scale rapidly while embracing its ambitious agentic transformation journey.

Reporting to Val Rainey, President of Global Operations and CFO, Ajmera’s appointment underscores Boomi’s commitment to strengthening its IT foundation and accelerating innovation at scale.

A Veteran Leader with Global Experience

Ajmera brings over 20 years of enterprise IT leadership across industries and geographies. Most recently, he served as SVP of Technology Operations and Innovation at Towne Park, and before that, he made his mark as the first CIO of iCIMS, where he spearheaded major digital transformation initiatives.

His career also spans leadership roles at AppDynamics (a Cisco company), PwC, INTTRA, and Deutsche Bank. With expertise in AI adoption, data analytics, cybersecurity, product lifecycle management, and M&A integration, Ajmera is widely recognized for driving both cultural and technical transformations in global organizations.

Boomi CEO Steve Lucas highlighted why Ajmera’s appointment is a strategic milestone. “Keyur is a forward-thinking and versatile leader with deep expertise in scaling technology organizations. His appointment is another milestone in Boomi’s growth trajectory as we continue to expand globally and accelerate operations for AI. With his leadership, Boomi will further strengthen its IT and security foundation, harness data to unlock value, and deliver on our vision of agentic transformation.”

For his part, Ajmera expressed excitement about joining Boomi at such a pivotal moment. “As AI reshapes industries, success depends on connected, trusted data. Boomi is uniquely positioned to help enterprises simplify complexity and unlock new value through agentic AI. I look forward to strengthening Boomi’s IT foundation so we can scale confidently and showcase the transformative power of our platform.”

Why This Appointment Matters for AI-Driven Enterprises

Ajmera’s appointment comes at a time when enterprises worldwide are doubling down on AI adoption and digital transformation. With his extensive track record, Boomi is positioning itself to:

• Scale global operations with a resilient IT backbone.
• Strengthen cybersecurity as enterprises face evolving digital threats.
• Accelerate agentic AI adoption, helping organizations simplify complexity and harness connected data.

As Boomi continues its global expansion, the appointment of Keyur Ajmera signals a clear focus on operational excellence, innovation, and AI-powered transformation. For enterprises navigating complexity, this move highlights Boomi’s commitment to delivering secure, scalable, and intelligent solutions.

Businesses aiming to leverage AI and automation at scale should keep an eye on Boomi’s evolving leadership and technology strategies.

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Tackling Hiring Fraud in the Philippine Job Market

Tackling Hiring Fraud in the Philippine Job Market

The Philippine job market is booming with optimism. A Jobstreet Hiring, Compensation, and Benefits Report 2025 revealed that 44% of hirers and HR professionals expect stronger recruitment activity in the second half of 2025 compared to 2024. This surge signals growth opportunities for businesses and more career options for Filipinos.

But with rapid hiring comes risk. As recruitment speeds up, screening can sometimes fall short—opening the door for fraudulent applications that can harm businesses in the long run.

The Hidden Costs of Hiring Fraud

Fraudulent applications are not uncommon. According to a global study by the Association of Certified Fraud Examiners (ACFE), organizations lose around 5% of annual revenue to fraud. In a fast-moving labor market like the Philippines, even small lapses in applicant screening can translate into big financial and operational setbacks.

“While the job market in the Philippines continues to thrive, so does the risk of encountering fraudulent applications,” explained Ivy Ramirez, VP for Service and Industrials (S&I) at CIBI. She added that falsified credentials can disrupt productivity, erode trust, and tarnish company reputations.

Why Fraudulent Applications Are Rising

Today’s hiring risks stem from several factors:

• Economic pressures leading jobseekers to overstate qualifications.
• Increased competition among applicants.
• Accessible online tools that make falsification easier.

From fabricated diplomas to exaggerated work experience, these practices don’t just harm businesses—they also disadvantage honest applicants competing in the same pool.

Building Stronger Hiring Safeguards

Traditional interviews and background checks are no longer enough, especially when hiring at scale. Employers need robust verification systems to ensure candidates genuinely possess the skills and integrity they claim.

This benefits not just businesses but also honest candidates who deserve a fair and transparent hiring process. As Pia Arellano, president and CEO of CIBI, put it: “Growth is important, but it must go hand in hand with integrity. By embedding proactive verification into hiring, businesses protect themselves, their people, and ultimately the strength of the country’s labor market.”

How CIBI Protects the Workforce

As the Philippines’ leading credit and information bureau, CIBI Information Inc. provides comprehensive background verification services to help businesses avoid hiring fraud. Their solutions include:

• Employment history validation
• Identity verification
• Education and certification checks

Through CIBI Workforce Solutions, companies can base their hiring decisions on verified data—reducing risks, protecting investments, and building a stronger, more transparent workforce.

The Philippines’ growing job market presents exciting opportunities for both employers and workers. But to make the most of this momentum, companies must prioritize integrity in hiring. By adopting verification solutions like those from CIBI, businesses can safeguard their operations, ensure fairness for jobseekers, and strengthen the country’s labor market for the future.

If your business is gearing up to expand its workforce, consider how verification systems can protect not just your company, but also the integrity of the Philippine hiring landscape.

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AIA Philippines CEO Wins Executive Champion Award

AIA Philippines CEO Wins Executive Champion Award

Saturday, September 27, 2025

A Milestone for Leadership in the Insurance Industry

The Philippines has another reason to celebrate on the global stage—Melita Teo, CEO of AIA Philippines, has been recognized as Executive Champion of the Year at the 10th Asia Trusted Life Agents & Advisers Awards in Singapore. This award honors leaders who go beyond business performance, championing the growth of insurance advisers while driving industry innovation and impact.

Leading with Purpose and People First

For Teo, who stepped into leadership in 2024, the honor is not just personal but collective. She shared that the award reflects the dedication and passion of One AIA, the entire workforce behind the company’s success.

“Every success we achieve at AIA comes from the heart, dedication, and lasting relationships our teams build in the communities they serve,” Teo said. “This recognition is proof of our shared purpose to empower more Filipinos to live Healthier, Longer, Better Lives.”

Transforming Distribution and Driving Innovation

Under Teo’s leadership, AIA Philippines has undergone a bold transformation:

• Reshaping its distribution strategy to ensure sustainable growth
• Positioning BPI AIA as a leader in bancassurance
• Launching digital transformation programs, such as AI-powered training, upgraded sales platforms, and affordable digital insurance products like BPI AIA PamilyaProtect and InstaProtect

These initiatives empower AIA’s Life Planners and Bank Sales Executives with better tools, efficiency, and productivity.

Social Impact Beyond Business

Teo’s leadership also goes beyond numbers. Among her initiatives are:

• AIA Healthiest Schools, launched in 2024, which has already reached 7,200+ students and educators nationwide
• AIA Net Zero, reinforcing the company’s sustainability commitment
• Championing employee engagement, which earned AIA Philippines certifications as a Great Place to Work®, Best Place to Work, and multiple honors at the 2025 HR Asia Awards

These recognitions prove that AIA’s purpose-driven approach is resonating not only with customers but also with employees and communities.

Recognition on the Regional Stage

The Asia Trusted Life Agents & Advisers Awards, now in its 10th year, continues to spotlight industry leaders who raise the bar in insurance. With Teo’s recognition, AIA Philippines strengthens its role as a trusted partner for Filipino families, combining innovation, purpose, and care to serve nearly 2 million policyholders and insured members.

Looking ahead, Teo pledged to keep investing in technology, training, and wellness programs so AIA Life Planners can continue making a meaningful difference in the lives of Filipinos.

This recognition is not just a win for AIA Philippines but also a proud moment for the country, showcasing how Filipino leadership is shaping the insurance industry across Asia. For Filipinos looking for a partner in long-term financial security and wellness, AIA Philippines proves that it leads with both innovation and heart.

Learn more about AIA Philippines’ mission and solutions by visiting AIA Philippines

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Breaking Taboos: TRUST Launches New Campaign in the Philippines

Breaking Taboos: TRUST Launches New Campaign in the Philippines

A Fresh Chapter for a Trusted Brand in Sexual Health

For more than 30 years, TRUST, the commercial brand of DKT Health, Inc., has been a household name for affordable, reliable sexual health products in the Philippines. But this 2025, the brand is taking things to a whole new level. On September 25, 2025, TRUST unveiled its new identity and mass media campaign during a vibrant launch event at Monarch Manila, signaling a bold shift toward inclusivity, empowerment, and progressive conversations about sexual and reproductive health.

TRUST’s Reimagined Vision: More Than Just a Brand

The event kicked off with a heartfelt message from Denise R. van Dijk, President and CEO of DKT Health, Inc., who reflected on TRUST’s long journey. She emphasized that the new direction is more than a visual upgrade—it’s a deeper commitment to normalizing sexual health conversations and respecting every choice.

“For over thirty years, TRUST has been at the forefront of helping Filipinos take charge of their sexual health. Today, we renew that promise with a vision that goes further,” van Dijk shared.

Breaking Taboos with “Ang Normal Mo, Normal ‘Yan!”

At the core of TRUST’s repositioning is the campaign “Ang Normal Mo, Normal ‘Yan!”—a message that encourages Filipinos to embrace their choices without shame. Whether it’s pursuing intimacy, choosing parenthood on your own terms, or navigating non-traditional relationships, the campaign challenges taboos and empowers individuals to speak freely.

To spread this message, TRUST rolled out billboards, print ads, train ads, TV and radio commercials, and digital content now available across YouTube and social media.

A Celebration of Creativity and Inclusivity

The launch wasn’t just about new visuals—it was also a celebration of inclusivity. Maxie Andreison, winner of Drag Race Philippines Season 3 and TRUST’s brand ambassador, gave a dynamic performance of her song “Halika Na Lika Na,” which also serves as the anthem of the brand’s newest commercial. The night wrapped up with a celebratory toast and photo opportunity with executives, partners, and guests.

TRUST as a Social Enterprise

More than being a commercial brand, TRUST highlighted its identity as a social enterprise. During a fireside chat, Gil Cadiz, Director of Marketing at DKT Health, Inc., explained how every purchase of TRUST products goes beyond personal protection—funding free reproductive health products and services for underserved Filipino communities.

“Our goal is to bring light to these sexual and reproductive discussions and make them part of everyday life,” Cadiz said. “With TRUST as a social enterprise, we go beyond being a commercial brand and extend resources to those who need them most.”

Guests were also invited to take part in an interactive photowall, writing down what sexual and reproductive health choices they believe society should normalize—turning the campaign’s message into a shared call to action.

A Movement for Every Filipino

Closing the event, TRUST reaffirmed its mission to provide access, education, and protection for all. The brand invites Filipinos to join in breaking the silence, embracing diversity, and making conversations on sexual and reproductive health a normal part of life.

Learn more about TRUST’s advocacy, product guides, and nearby clinics at TRUST.ph. Stay updated by following TRUST on Facebook.

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Holcim Circular Explorer Wins ESG Award

Holcim Circular Explorer Wins ESG Award

Thursday, September 25, 2025

Holcim’s Circular Explorer Wins Silver at ESG Edge Impact Awards 2025

Sustainability took center stage at the inaugural Inquirer ESG Edge Impact Awards 2025, and Holcim Philippines emerged as one of the standout winners. The company’s Circular Explorer, a first-of-its-kind solar-powered catamaran that tackles marine plastic pollution, bagged the Silver Prize for Waste Management & Responsible Consumption, Production, and Manufacturing under the Environment category. This recognition is not just a win for Holcim but also a milestone for the Philippines’ fight for a greener, more circular future.

Celebrating ESG Champions

The Inquirer ESG Edge Impact Awards, organized by the Inquirer Group of Companies (IGC), shines a spotlight on organizations advancing Environmental, Social, and Governance (ESG) practices. Held at the Inquirer Media Resource Plaza in Makati, the awards recognized projects that prove sustainability and innovation go hand in hand.

Holcim’s Circular Explorer stood out for its pioneering efforts in promoting circularity. More than just a cleanup vessel, the catamaran doubles as a hub for collaboration between industries, government agencies, and local communities.

Circular Explorer: More Than a Vessel

Unlike traditional marine clean-up initiatives, the Circular Explorer goes beyond simply collecting plastic. It runs on solar power, recovers waste from waterways, and sparks conversations about responsible consumption. By promoting education, innovation, and systemic change, the project aims to inspire long-term environmental solutions across the country.

Nathalie Inductivo, OIC-Sustainability Manager and Project Coordinator of Circular Explorer, shared that the award is a powerful motivation: “The Circular Explorer embodies Holcim’s commitment to sustainability, and this recognition drives us to continue accelerating solutions for a greener, more circular Philippines.”

Collaboration for a Sustainable Future

The awards are part of the broader advocacy of the Asia ESG Positive Impact Consortium (A-EPIC), co-founded by IGC alongside Malaysia’s Star Media Group and Indonesia’s KG Media. Together, these organizations are building regional momentum around sustainability through education, engagement, and community-driven action.

Holcim’s Chief Sustainability Officer, Jill Iris Ramos, emphasized the importance of collective responsibility: “With the Circular Explorer, we aim to show that collective action can protect marine ecosystems and inspire communities to adopt sustainable practices.”

A Win for the Planet

This recognition not only highlights Holcim’s role in advancing the country’s sustainability agenda but also encourages more organizations to embrace circular solutions. By combining technology, education, and community action, projects like the Circular Explorer prove that meaningful environmental impact is possible when stakeholders work together.

The Circular Explorer’s success at the ESG Edge Awards is a timely reminder that sustainability is not a buzzword—it’s a call to action. For Filipinos who care about protecting our seas and ensuring a healthier environment for future generations, this project is proof that innovation and collaboration can make real change happen.

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PSBank Celebrates 65 Years of Banking

PSBank Celebrates 65 Years of Banking

PSBank Marks 65 Years of Simple, Reliable Banking for Filipinos

Not many banks can say they’ve grown alongside Filipino families for six and a half decades. This year, Philippine Savings Bank (PSBank) celebrates its 65th anniversary, a milestone that highlights its enduring promise of “Simple lang. Maaasahan.” From its very first branch in Plaza Miranda in 1960 to its digital-first services today, PSBank has been a trusted partner in making everyday banking easier and more accessible.

From Plaza Miranda to Nationwide Growth

When PSBank opened its first branch in Quiapo, Manila—the heart of commerce at the time—banking was a tedious process filled with paperwork and limited only to big business districts. PSBank changed that by offering services ordinary families could access, making it a trailblazer in inclusive banking.

Over the years, it stayed true to its brand of simplicity and reliability, guided by malasakit—a uniquely Filipino value of genuine care. This philosophy continues to drive its growth across 250 branches and more than 500 ATMs nationwide.

Innovations That Put Customers First

Staying relevant in an increasingly digital world, PSBank has consistently introduced customer-friendly innovations:

PSBank Mobile App – open a savings account anytime, anywhere, with no minimum deposit and no maintaining balance.

Digital Onboarding – just a valid ID, a smartphone, and a selfie are enough to start banking.

Cardless Withdrawal – withdraw cash from any PSBank ATM without a physical card.

Mobile Check Deposit – a convenient way to clear checks digitally.

Online Loan Applications – apply for car or personal loans anytime through their website.

These innovations are designed to make financial services more inclusive, helping Filipinos manage their money with ease and confidence.

Strong Performance and Reliability

PSBank’s focus on customer-centric solutions has also fueled its financial success. In 2024, the bank posted a net income of ₱5.21 billion, its highest ever, marking a 15% increase from the previous year. More than the numbers, PSBank remains a key partner in helping Filipinos finance their homes, vehicles, and small businesses.

As PSBank President Jose Vicente L. Alde shared, the 65th anniversary is about honoring customer trust and looking ahead to a future where banking remains simple, reliable, and meaningful.

The Future of Simple Banking

Looking forward, PSBank plans to further strengthen its lending business in auto, home, and SME loans, while enhancing operational efficiency and digital processes. Whether through branch banking, digital platforms, or 24/7 customer support, PSBank is committed to giving Filipinos fast, reliable, and caring service.

From passbooks and long queues in the 1960s to today’s instant digital transactions, PSBank has stood the test of time as a true partner in every Filipino’s financial journey. As it enters its 66th year, PSBank proves that banking doesn’t need to be complicated—it just needs to be reliable.

If you’re looking for a dependable banking partner that understands your needs, PSBank remains one of the most trusted names in the industry.

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Visa Pushes xPay Adoption in the Philippines with Banking Workshop

Visa Pushes xPay Adoption in the Philippines with Banking Workshop

Google Pay, Apple Pay, and Samsung Pay set to change the way Filipinos pay

Cashless payments in the Philippines continue to grow at a rapid pace, with the Bangko Sentral ng Pilipinas (BSP) reporting that digital transactions already make up more than half of retail payments. Riding on this momentum, Visa Philippines is preparing banks for the next big step: the adoption of xPays—digital wallets like Google Pay, Apple Pay, and Samsung Pay.

Through a recently held enablement workshop, Visa worked with partners across Southeast Asia, including Google Southeast Asia, Vietcombank, and Starbucks Vietnam, to share global best practices on how banks can successfully integrate and scale these payment solutions for the local market.

What xPay Means for Filipinos

Unlike traditional e-wallets, xPays don’t store funds. Instead, they link directly to your existing credit, debit, or e-money accounts. Once you add your Visa card to Google Pay, Apple Pay, or Samsung Pay, you can tap and pay in stores, online, or through apps without pulling out your physical card.

The best part? Every tap is backed by Visa’s advanced security, giving Filipinos both convenience and peace of mind.

How Visa Makes Payments Safer

A major innovation behind these digital wallets is tokenization. Each time a Visa card is added to an xPay, the real card number is replaced with a unique digital token. This token, along with a dynamic cryptogram, is used to approve every transaction. The result? Your actual account number is never exposed to merchants or stored on your device—dramatically reducing the risk of fraud.

Visa has already issued over 10 billion tokens globally and enables 1.5 million merchants daily through its Visa Token Service (VTS). In 2023 alone, VTS drove a US$2 billion uplift for Asia Pacific merchants, while cutting payment fraud by more than 58%.

Global Learnings, Local Application

During the workshop, leaders from across the region discussed how xPays are shaping consumer behavior.

Nguyen Hong Thanh of Vietcombank shared how Vietnamese consumers embraced xPays since their rollout (Google Pay and Samsung Pay in 2022, Apple Pay in 2023).

Google’s TG Ramakrishnan highlighted strategic opportunities for banks to partner with tech providers.

Starbucks Vietnam’s Nguyen Bao Tram showcased how retailers benefit from seamless mobile payments.

Visa Philippines Country Manager Jeffrey Navarro noted that digital wallets amplify Visa’s mission: “Each tap is protected by Visa’s network token technology, ensuring trust and security while advancing the Philippines’ digital payments landscape.” He emphasized that Visa is committed to supporting the BSP’s financial inclusion goals by enabling Filipinos to “pay and be paid with confidence.”

The Philippines’ growing digital economy makes xPays timely. According to Visa research, 97% of Asia Pacific travelers prefer to bring cards, while only 17% bring foreign currency. Yet, 44% of travelers in the Philippines still experience payment challenges such as merchant non-acceptance.

With xPays, these barriers can be reduced, improving the experience for both locals and international visitors. As digital retail payments in the country already account for 57.4% of transactions, the adoption of xPays will push the nation closer to the BSP’s 70% target by 2028.

The arrival of Google Pay, Apple Pay, and Samsung Pay in the Philippines is more than just a tech upgrade—it’s a step towards a more inclusive, seamless, and secure cashless society. For Filipinos who are always on the go, these solutions promise convenience at every tap. Keep an eye out for your bank’s announcements, because the next time you shop or travel, you may not even need to carry your wallet.

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HONOR and Alibaba Partner on AI Mobile Ecosystem

HONOR and Alibaba Partner on AI Mobile Ecosystem

A New Chapter in AI-Powered Smartphones

Artificial intelligence is no longer just a buzzword—it’s the future of how we live, work, and interact with technology. Two industry giants, HONOR and Alibaba, have officially signed a landmark strategic cooperation agreement in Hangzhou, China, with the goal of transforming mobile experiences through deep cloud-device AI integration.

This partnership aims to push the boundaries of what AI can do on smartphones, from personalized services to next-level convenience in everyday life.

What the Collaboration Covers

The cooperation between HONOR and Alibaba is multi-faceted and systematic, focusing on three key areas:

AI Agent Ecosystems – Creating intelligent services and applications across travel, tourism, e-commerce, mobile office, lifestyle, and entertainment.

AI Models and Capabilities – Joint development using Alibaba’s Qwen open-source model, tailored for on-device AI, multimodal experiences, and scenario-specific improvements.

MaaS (Model-as-a-Service) – Advancing text, image, video, and voice AI capabilities, and exploring new ways to integrate on-device and cloud models seamlessly.

By combining HONOR’s expertise in hardware and operating systems with Alibaba’s large-scale AI and service ecosystems, the partnership promises a globally leading “cloud-device integrated” experience.

Why This Matters to Users

The collaboration will bring AI beyond research labs and into everyday life. Through Alibaba’s multi-cloud platform (MCP), services like Ele.me (food delivery), Damai (ticketing), and Taopiaopiao (movie tickets) will be integrated into HONOR devices, giving users faster, smarter, and more efficient access to services.

This means that from ordering food to booking concert tickets, AI-powered agents will make tasks quicker, smoother, and more personalized.

The HONOR Magic8 Series: A Glimpse of the Future

The upcoming HONOR Magic8 Series is set to be the brand’s first AI-native smartphone, embedding many of the features and services born from this collaboration. Designed as a self-evolving AI device, it will showcase what’s possible when cloud intelligence and device capabilities converge.

The HONOR–Alibaba partnership signals how AI-driven industrial transformation is reshaping the tech landscape. With both companies leveraging their strengths in AI models, services, and ecosystems, this collaboration is more than just a business deal—it’s a vision for how AI can redefine mobile life.

For Filipino consumers and businesses, this reflects a growing global trend: devices are no longer just tools but intelligent partners that can support lifestyle, work, and commerce in ways that were once unimaginable.

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Gawad Madiskarte Marks Five Years of Celebrating Filipina Mompreneurs

Gawad Madiskarte Marks Five Years of Celebrating Filipina Mompreneurs

A Movement Rooted in Heart, Hustle, and Community

When the pandemic pushed many Filipinas to find new ways of supporting their families, a movement was born. What began as a lifeline has now flourished into one of the largest communities of women entrepreneurs in the country. This year, PLDT Home and Madiskarte Moms PH (MMPH) are celebrating five years of empowering mompreneurs through training, mentorship, and a thriving network of support.

With over 215,000 members and 25,000 mompreneurs trained since its inception, MMPH has become more than just a group—it’s a sisterhood of women building businesses that uplift families and strengthen communities.

Gawad Madiskarte: More Than an Awards Show

At the heart of this milestone celebration is the 4th Gawad Madiskarte, an annual recognition that honors exceptional mompreneurs who embody leadership, innovation, and compassion. Beyond trophies and titles, the awards serve as a powerful stage where inspiring women are seen, heard, and celebrated.

As PLDT COO and Technology Head Butch Jimenez emphasized, mompreneurs excel in three important arenas—home, self, and business. “At PLDT, we believe in the power of community, and our Madiskarte Moms exemplify this through their dedication and innovation.”

Categories That Celebrate Purpose and Impact

This year’s Gawad Madiskarte will once again honor inspiring women under two divisions:

Start-Up Mompreneurs – for businesses running at least six months

Scale-Up Mompreneurs – for businesses operating 13 months or more and DTI/BIR-registered

Core awards include:

Diskarteng Angat – for growth and innovation

Diskarteng May Puso – for social good and community impact

Diskarteng Eco-Friendly – for sustainability and environmental stewardship

Special recognitions also highlight digital creativity, peer recognition, and leadership icons.

Stories of Triumph That Inspire

Last year’s Diskarteng Angat – Scale-Up Division Award went to Heidie Ricca del Rosario, founder of HTP Clothing, who transformed a preloved clothing business into a thriving fashion brand employing community seamstresses.

Reflecting on her win, Del Rosario shared that the awards validated the hard work behind every business run by a mother. “Gawad Madiskarte allows us mompreneurs to be seen, heard, and celebrated. It fills our hearts to know the awards recognize that behind every successful business is a mom who made it happen.”

How to Join the 4th Gawad Madiskarte

Filipina mompreneurs with inspiring stories and impactful businesses are invited to apply for this year’s awards. Winners will receive cash prizes, capital support, and national recognition to help scale their ventures.

Application Deadline: November 15, 2025

Apply through the Madiskarte Moms PH Facebook Group or the official MMPH website.

Mompreneurs are not only running businesses—they are redefining success by weaving purpose, resilience, and compassion into every venture. Gawad Madiskarte proves that when Filipina moms are empowered, they don’t just change their families’ lives; they transform communities and contribute to nation-building.

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TP and TESDA Launch Near-Hire Training in Negros

TP and TESDA Launch Near-Hire Training in Negros

Bridging Education and Employment in the Philippines

The IT-BPM industry continues to be one of the country’s strongest job creators—but many near-hires still struggle to meet industry standards for communication and customer engagement. Recognizing this challenge, TP in the Philippines (Teleperformance) has partnered with the Technical Education and Skills Development Authority (TESDA) to roll out the Near-Hire Communication Training Program in Negros Occidental.

This initiative, registered under TESDA’s Enterprise-Based Education and Training (EBET) framework, ensures that young professionals are not just trained but industry-ready—equipped with the practical skills to succeed in customer service roles.

What the Training Program Offers

The 10-day, TESDA-accredited course is designed to prepare near-hires for potential careers at TP while strengthening the local talent pipeline. The curriculum features two modules:

Communication 101 – Builds technical articulation, pronunciation, grammar, thought organization, and conversational confidence.

Call Center 101 – Prepares trainees for the contact center environment through call flows, scripting, active listening, empathy, and problem-solving.

By focusing on both technical and practical aspects, the program immerses participants in the realities of the customer service sector, setting them up for long-term success.

Voices from the Partnership

Jeffrey Johnson, Chief People Officer of TP in the Philippines, emphasized that the program is more than skills training. “This program goes beyond skills training, giving students a tangible gateway as they step into meaningful careers in the IT-BPM industry.”

TESDA also underscored the significance of enterprise partnerships. Director General Jose Francisco Benitez noted that EBET allows companies to directly shape the skills of future workers. “Enterprises can now dictate what skills and competences they need, and TESDA now needs to respond flexibly to the demands of today’s complex world of work.”

Meanwhile, Niña Connie Dodd, TESDA Negros Island Region Interim Regional Director, described the partnership as EBET in motion, bringing to life TESDA’s vision of an empowered, work-ready youth.

Customer service remains one of the most dynamic career paths in the Philippines, particularly in provinces like Negros Occidental where new opportunities can uplift families and local communities. By collaborating with Bacolod City College and TESDA, TP demonstrates how government, academe, and private industry can work together to provide more accessible pathways to employment.

This program is not just about landing jobs—it’s about building confidence, careers, and stronger communities.

The Bigger Picture

The Near-Hire Communication Training Program reaffirms TP’s reputation as one of the country’s top employers while showcasing TESDA’s ability to evolve with industry demands. For young Filipinos seeking careers in IT-BPM, this program offers a vital bridge between classroom learning and real-world success.

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LBC Powers Cebuano Pride: Ensuring Seamless Delivery for DiaGold x Cary Santiago Gala

LBC Powers Cebuano Pride: Ensuring Seamless Delivery for DiaGold x Cary Santiago Gala

Tuesday, September 23, 2025

When it comes to fashion and fine jewelry, precision and reliability are everything. At the recently held DiaGold x Cary Santiago Gala in Shangri-La The Fort, the spotlight wasn’t just on the dazzling couture gowns and exquisite jewelry—it was also on the flawless logistics that made the show possible. Behind the scenes, LBC Business Solutions played a critical role in transporting Cebuano artistry from Cebu to Manila with care, speed, and expertise.

Cebuano Craftsmanship Takes Center Stage

The partnership between DiaGold and celebrated Cebuano designer Cary Santiago was a celebration of Filipino artistry on a national scale. From intricate gowns to timeless jewelry, the pieces required careful handling to ensure they arrived in pristine condition. This is where LBC Business Solutions stepped in, proving once again that it’s not just about moving items, but about safeguarding legacies of craftsmanship.

Delivering What Matters Most

According to Jerome Santos, Senior Vice President for Corporate Sales at LBC, the event was more than just logistics—it was about honoring Filipino creativity. He shared, “At LBC, we take pride in being a reliable partner in moving what matters most—whether it is business, personal, or in this case, a landmark moment in Philippine fashion.”

Through its specialized service, LBC Rush for Corporate, the brand ensures businesses can move products between Metro Manila, Visayas, and Mindanao in just one to two days. For the gala, this speed and precision were vital in bringing Cebuano artistry directly to Manila’s fashion stage.

A Trusted Partner for Filipino Brands

Jennifer Ty, CEO of DiaGold, also highlighted how essential LBC has been to their operations: “We are deeply thankful to LBC for making this show possible by taking care of our logistics needs. Beyond this event, LBC has always been instrumental to DiaGold’s success, ensuring that our jewelry pieces are delivered safely and efficiently from our online store to our customers nationwide.”

Her statement underscores LBC’s broader role in empowering Filipino entrepreneurs and creatives—providing reliable logistics so brands can focus on what they do best.

Beyond Fashion: LBC’s Commitment to Local Growth

The DiaGold x Cary Santiago Gala showcased the best of Cebuano creativity, but it also emphasized the importance of strong logistics partnerships in bringing local talent to a bigger stage. Whether it’s jewelry, couture, or everyday business shipments, LBC Business Solutions ensures that businesses of all sizes can connect to customers nationwide with confidence and speed.

Fashion shows may last a night, but the impact of Filipino artistry—and the logistics that make it possible—last much longer. With LBC Business Solutions, businesses and creatives alike can trust that their most valuable creations will always arrive safe, secure, and on time.

If you’re a Filipino entrepreneur or creative looking to expand your reach, LBC is more than just a courier—it’s a partner in growth.

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inDrive Wins Tech Excellence Award for AI in PH

inDrive Wins Tech Excellence Award for AI in PH

Ride-hailing platform inDrive has clinched the Philippines Technology Excellence Award for AI – Transportation at the Asian Technology Excellence Awards 2025, underscoring its commitment to building mobility solutions centered on fairness, inclusivity, and human empowerment.

AI for the People, Not Against Them

In an industry often criticized for rigid pricing and lack of transparency, inDrive is redefining how artificial intelligence should be used. Instead of replacing people, its human-centric AI approach empowers both passengers and drivers, creating more equitable transport experiences in busy cities like Manila and Cebu.

Mark Tolley, inDrive’s APAC Director, expressed the team’s pride in the recognition. “This award isn’t just about technology—it’s about the people we serve. We’re using AI to give users more autonomy, ensure fairness, and create safer, more transparent experiences for both passengers and drivers.”

AI in Action: How inDrive Improves Daily Commutes

In the Philippines, where affordability and transparency are top commuter concerns, inDrive’s AI innovations directly tackle everyday challenges:

• Photo-control systems powered by machine vision to check vehicle safety and condition.
• AI-assisted support routing for quicker issue resolution between passengers and drivers.
• Predictive demand algorithms that position drivers where they’re needed most.
• More accurate ETAs and traffic-sensitive routing in congested areas like Metro Manila and Cebu.

Breaking Barriers with Gemini AI

Language diversity in the Philippines often causes booking miscommunications. To address this, inDrive integrated Gemini AI-powered translations within its app. This system handles slang, typos, and informal phrases across English, Tagalog, Cebuano, and other dialects—leading to smoother bookings and improved ride completion rates.

Sofia Guinto, Business Development Head at inDrive Philippines, emphasized the bigger picture, “AI is not just about efficiency—it’s about fairness and opportunity. We want mobility to be more reliable, inclusive, and smarter for Filipinos.”

Safer Rides Through AI Moderation

To ensure a safer commuting environment, inDrive employs AI moderation that scans ride messages, booking notes, and shared media. In the Philippines, this technology has cut misuse of ride instructions by more than threefold within three months, significantly reducing risks for both passengers and drivers.

Building Trust and the Future of Mobility

The award adds to inDrive’s growing reputation in the region. Recently, it was also named the Preferred Ride-Hailing Partner of Echelon Philippines 2025, highlighting its intent to work more closely with fintech players, tech innovators, and policymakers.

Tolley reinforced inDrive’s mission, “Technology is often seen as cold and impersonal. At inDrive, we see AI as a tool to restore trust, strengthen communities, and make journeys more humane.”

Currently, inDrive offers ride-hailing services across the Philippines but has plans to expand into superapp offerings, including courier services and online groceries.

By proving that profitability and fairness can coexist, inDrive is showing the rest of the mobility industry how AI can empower, not exploit. With its award-winning innovations, Filipino commuters and drivers can look forward to safer, smarter, and more inclusive journeys ahead.

If you’re looking for a ride-hailing app that puts people first, inDrive is worth keeping an eye on as it gears up to expand in the Philippines.

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