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Agri Exim: Growing Global Impact from the Heart of Mindanao

Tuesday, July 15, 2025


How a purpose-driven agricultural exporter is transforming lives—powered by digital connectivity from PLDT Enterprise

A harvest rooted in purpose. A local farmer prepares freshly gathered coconuts in one of Agri Exim Global Philippines, Inc.’s sourcing sites in Mindanao. By supporting smallholder farmers and connecting them to global markets, Agri Exim, powered by PLDT Enterprise’s digital solutions, continues to champion sustainable agriculture and community-driven growth across the region.

At the southern tip of the Philippines, a company rooted in coconut trees and sustainability is making waves far beyond Mindanao. From its humble beginnings to its expansion into Davao, Agri Exim Global Philippines, Inc. has grown into a thriving exporter of organic and conventional agricultural products, connecting local farmers to markets around the world.

Driven by a global vision for sustainability, Agri Exim operates with a triple bottom line approach—economic, social, and environmental—across its entire organic value chain. Its mission is to empower smallholder farmers through ethical sourcing, responsible production, and transparent governance. With over 100,000 certified organic farmers across multiple continents and a steadfast commitment to ESG standards, Agri Exim aims to be the most trusted provider of organic and sustainable food ingredients worldwide. In the Philippines alone, Agri Exim works with over 4,500 certified organic farmers cultivating more than 17,500 hectares of land under its organic program.

Founded as a subsidiary of India-based company, Suminter India Organics, Agri Exim has made its mark by sourcing and processing a wide range of high-value goods—including VCO (virgin coconut oil), coconut flour, Coconut water and CWC (Coconut Water Concentrate), Coconut milk and cream, and RBD (Refined, Bleached, & Deodorized) oil. But more than just its product lines, Agri Exim’s success is defined by the deep mission at its core: to support smallholder farmers and champion sustainable agriculture in the Philippines.

“I believe in our vision of helping the entire community. We have generated over a thousand jobs in less than 10 years. I think that’s the top reason why I am proud to be with Agri Exim,” said Kareen Grace Lacorte, Lead Business HR.

Agri Exim’s work extends far beyond Davao. It has built a resilient network of agricultural communities whose efforts feed global demand—and whose growth is central to the company’s long-term goals. At every step, the people behind Agri Exim remain driven by pride in the farmers they support and the impact they create.

Even in the face of adversity such as the pandemic, Agri Exim doubled down on its commitment to employment and the community. “Even during the pandemic, everyone was still intact. We still continued hiring people and proceeded with operations, as opposed to other industries. We even expanded further. That’s how resilient our company is,” shared Gerard John Deriada, Materials Management Department Manager.

This resilience also paved the way for digital transformation—an essential evolution as the company scaled.

“One way that helped us is the implementation of our ERP system, which needs real-time updating of reports, of our systems, and of everything that is going on in the plant,” Deriada added. “PLDT Enterprise helped us expedite that. It was a dream of our investors and the owner before, and we were not able to do it back then because of connectivity challenges. Through the partnership with PLDT Enterprise and its reliable solutions, we streamlined the process, allowing for more real-time feedback to our group, our company, and to our clients internationally.”

Empowering Agriculture Through Technology

As operations scaled and logistics became more complex, PLDT Enterprise became a critical enabler for Agri Exim’s continued success, providing high-speed, reliable broadband to enable field communications and connectivity.

With real-time updates from farmer partners, agricultural mapping, and harvest coordination, Agri Exim is now equipped to respond quickly and make data-informed decisions. The improvements extended to recruitment and HR functions as well.

“When we transferred to our current location, we initially had difficulty connecting with our candidates and new team members. There was an instance where we had to go out onto the highway due to network limitations which made hiring difficult. Especially now, when people are more digital, we have to be able to connect with them directly and seamlessly. PLDT Enterprise helped us resolve this concern. Now, we can even conduct interviews virtually,” added Lacorte.

These innovations are helping Agri Exim build a digitally ready workforce and supply chain—pushing the envelope of what agriculture can look like in the digital age.

A Commitment to Advancing Smart Agriculture in the Regions

“Agri Exim’s story is a powerful example of how digital solutions can transform traditional industries like agriculture. By enabling real-time coordination, faster decision-making, and stronger market access, we’re helping businesses scale sustainably and create real impact in regional communities. PLDT Enterprise is proud to support Agri Exim in their mission to uplift Filipino farmers and bring world-class products from Mindanao to the global stage,” said Jay Lagdameo, Vice President and Head of Enterprise Revenue Group at PLDT Enterprise.

“We continue to uplift the living of our farmers by empowering them and connecting them globally. Our mission is to improve the whole supply chain. We want to help bridge the gap between farmers and our clients globally with the help of PLDT Enterprise,” concluded Deriada.

As Agri Exim continues to grow, its partnership with PLDT Enterprise ensures that its vision for community-based, globally competitive agriculture remains on track and online.

Agri Exim Global Philippines, Inc.

Catch the full episode featuring Agri Exim Global Philippines, Inc. on ROI’d to Success, now streaming on Hustleshare via Spotify. To learn more about the solutions that can transform your business, visit https://bit.ly/pldtenterprise-ROId-AEGPI-ordernow


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Revolutionizing Retail: PLDT Enterprise and PRA Champion Inclusive, Tech-Driven Growth

Saturday, July 12, 2025


PLDT Enterprise and the Philippine Retailers Association (PRA) reinforce their commitment to future-proof Philippine retail, as the sector undergoes rapid digital evolution. The 23-year partnership is driven by a shared mission: to equip Filipino retailers with the tools and insights they need to thrive in an increasingly digital and customer-driven landscape.

“We are proud to work hand in hand with PRA once again in our shared commitment to advancing Philippine retail,” said Chet Alviz, Vice President and Head of Marketing at PLDT Enterprise. “Through our holistic suite of connectivity, communication, and ICT solutions, we empower retail businesses of every size, from MSMEs to flagship chains, to operate more efficiently, serve customers better, and scale sustainably.”

Strategic Collaboration for Tailored Retail Innovation

At the heart of PLDT Enterprise’s partnership with PRA is a commitment to collaborative innovation. Through ongoing dialogue with retail stakeholders, PLDT Enterprise identifies the sector’s evolving pain points, from the need for omnichannel customer engagement to real-time inventory management, and secure, cashless transactions.

These insights shape bespoke digital solutions, ensuring that retailers, whether large mall chains or MSMEs, can improve operational efficiency, enrich consumer experiences, and compete effectively in today’s highly connected marketplace.

By co-creating technology strategies with industry leaders, PLDT Enterprise continues to bring fit-for-purpose solutions that respond to actual business needs, helping to future-proof retail in both urban and emerging communities across the Philippines. These include:

  • Fixed and wireless connectivity for seamless operations and digital transactions.
  • AI and Cloud-powered solutions that enhance both customer experience and business intelligence.
  • Cybersecurity and resiliency services that protect critical data and ensure continuity.

Through this partnership, PLDT Enterprise also continues to tailor its offerings to the unique needs of each retail player, enabling smarter supply chain management, personalized customer engagement, and operational agility.

“At PRA, we believe that technology and strategic collaboration are essential to navigating today’s fast-changing retail environment,” said Roberto S. Claudio, Sr., Chairman of the Philippine Retailers Association. “PLDT Enterprise has consistently understood the evolving needs of our industry and helped enable our members, big and small, to innovate and compete locally and globally.”

More than providing technological solutions, PLDT Enterprise plays an active role in inclusive digitalization. Through the infrastructure investments of its parent company, PLDT, and strategic partnerships with groups like PRA, PLDT Enterprise helps bridge the digital divide and provide equitable access to technology, especially for businesses in underserved areas.

A Commitment to Empowering the Philippine Retail Sector

As PLDT Enterprise continues to deepen its engagement with industries like retail, it underscores the importance of listening, understanding, and co-creating solutions.

“We don’t just provide technology; we build relationships that help us recommend the best digital tools based on real industry challenges,” added Alviz. “By collaborating with organizations like PRA, we strengthen our mission to equip every Filipino business with future-ready solutions.”

PLDT Enterprise is also set to participate in the upcoming National Retail Conference and Expo (NRCE), themed “Retail Game Changes,” happening this July 31 to August 1, at SMX Convention Center Manila, MOA Complex. The telco group will share insights on emerging technologies such as artificial intelligence, cloud computing, and digital integration, and discuss how these innovations are shaping the future of retail.

For more information about PLDT Enterprise’s solutions, visit https://bit.ly/pldtenterprise-pra-partnership-pr
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Globe, CCP partner to empower student creatives and future Filipino artists


Globe and the Cultural Center of the Philippines (CCP) have officially launched a year-long partnership to promote the arts and strengthen creative education among Filipinos, particularly the youth. Key figures at the agreement signing include CCP President Kaye Tinga and Globe’s Chief Marketing Officer Rochelle Vandenberghe (center), along with CCP Vice President for Administration Jose Gaite (left), were present at the signing. This collaboration aims to foster creativity and support the next generation of Filipino artists.

The partnership, also attended by Globe’s Chief Sustainability and Corporate Communications Officer Yolanda Crisanto, Senior Director of Convergent Segments Strategy Mary Ontiveros, and Director of Marketing Strategic Partnerships Rochelle Flores, will empower young talents through programs like Cinemalaya 2025, Virgin Labfest XX: Hinog, and the CCP Arts Education Program, providing essential tools and opportunities for artistic development.
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PLDT Enterprise Champions IT-BPM Innovation with IBPAP to Accelerate Nationwide Digital Growth

Wednesday, July 9, 2025


In a rapidly evolving digital economy, the ability to scale, adapt, and innovate is paramount, especially for industries that power national development. For the Philippines, the Information Technology and Business Process Management (IT-BPM) sector remains one of its strongest economic pillars that drive global competitiveness.

At the heart of this sector is the Information Technology and Business Process Association of the Philippines (IBPAP), the lead advocacy group for the country’s agile and dynamic IT-BPM industry. Supporting this vision is PLDT Enterprise, whose long-standing partnership with IBPAP of over two decades underscores a shared commitment to future-ready infrastructure, digital upskilling, and regional inclusion.

“The collaboration aims to support the country’s vision of global leadership in high-value IT-BPM services through robust digital infrastructure, policy advocacy, and innovation. The industry is always exploring ways to adapt, evolve, and innovate to keep pace with the changing times. And for the Philippines, we are making sure that we are not left behind and that we even stay ahead of the curve,” said Jack Madrid, President and CEO, IBPAP.

This partnership also reinforces PLDT Enterprise’s support for IBPAP’s Roadmap 2028, which outlines strategic goals such as expanding the industry’s footprint beyond Metro Manila, embedding AI and digital analytics into service delivery, and championing sustainable, inclusive growth through workforce development.

“PLDT Enterprise is committed to enabling national industries through reliable and intelligent digital solutions. Our partnership with IBPAP reflects our shared purpose: to ensure the Philippine IT-BPM sector thrives in an increasingly complex and globalized landscape,” said Albert Villa-Real, Head of Enterprise Revenue Group, PLDT Enterprise. “Together, we aim to unlock new opportunities, build resilient ecosystems, and empower more Filipinos through technology.”

A Commitment to Powering the IT-BPM Sector’s Growth Through Digital Innovation

PLDT Enterprise supports the sector through its fixed, wireless, and ICT solutions, from global subsea cable systems and secure cloud platforms to cybersecurity solutions, data centers, and connectivity infrastructure across the Philippines. These infrastructures are critical in ensuring business continuity, enabling hybrid work models, and delivering world-class customer experience for BPOs and shared services across the country.

PLDT Enterprise also aligns with IBPAP’s policy agenda, supporting reforms such as the CREATE MORE Act, responsible hybrid work implementations, and talent development through digital skills programs and cloud-based platforms.

“We are not just technology providers—we are strategic partners in growth and transformation,” added Villa-Real. “By aligning with IBPAP’s national priorities, we are helping to sustain the Philippines’ competitiveness in a global digital economy.”

Looking Ahead: From Contact Centers to Centers of Excellence

With the shift toward higher-value services such as healthcare information management, AI-powered CX, and multilingual delivery, the industry is evolving beyond voice-based work. IBPAP projects continued momentum with the expansion of Digital Cities 2025, further democratizing access to tech-enabled jobs and economic opportunities.

Together, PLDT Enterprise and IBPAP are helping shape an industry that is resilient, inclusive, and ready to lead—regionally and globally.

For more information about PLDT Enterprise’s suite of solutions that enable growth and innovation, visit https://bit.ly/pldtenterprise-ibpap-partnership-pr
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Clark 2026 takes the spotlight at JCI VIP Luncheon in Mongolia


Leaders from around the world gather at the JCI Philippines VIP Luncheon during the 2025 JCI Asia-Pacific Conference in Mongolia, paving the way for the 2026 World Congress in Clark, Pampanga.

Junior Chamber International (JCI) Philippines, in partnership with JCI Manila and JCI Angeles City Culiat, hosted an exclusive VIP luncheon at the Juulchin Grand Ballroom during the recently concluded 2025 JCI Asia-Pacific Conference in Ulaanbaatar, Mongolia. The event was designed to build anticipation for the upcoming 2026 JCI World Congress, set to take place in Clark, Pampanga.

The luncheon welcomed over 150 Chief Delegates representing JCI chapters from Asia, Europe, the Americas, and Africa. Distinguished guests included JCI President Keisuke Shimoyamada, Executive Vice President Mark Joseph David, JCI Philippines National President Felix Venson “Thirdy” Chua, and JCI Mongolia National President Munkhbat Chinbat, among others.

“This luncheon was our way of extending a personal invitation to our JCI brothers and sisters across the region. We’re putting together a dynamic program filled with meaningful activities that celebrate leadership, collaboration, and culture. We can’t wait to welcome everyone to Clark come November 2026,” said 2026 JCI World Congress Director, Luis Angelo “LA” Sevilla.

Empowering global connections

The 2026 JCI World Congress is expected to draw over 5,000 delegates from around the world. The event will serve as a platform for young leaders to network, share ideas, and engage in dialogue about global challenges and positive change. It promises to foster unity, business collaboration, and cultural exchange among JCI members worldwide.

With JCI Philippines, JCI Manila, and co-host JCI Angeles City Culiat at the helm, the 2026 congress also seeks to rekindle the energy and legacy of the 1998 JCI World Congress, the last time the Philippines hosted the prestigious event.

Set for November 11-15, 2026, in Clark, Pampanga, the congress marks a significant moment for the Philippines, positioning the country once again as a global hub for youth leadership, innovation, and impact.
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Globe Unveils Gen4 Store at Robinsons Place Manila, Brings Elevated Service and Digital Experiences to More Customers

Globe Gen4 Store

Globe continues to innovate its retail footprint with the reopening of its newly upgraded store, transformed into a next-generation Gen4 store at Robinsons Place Manila. The renovation comes as part of Globe’s commitment to deliver faster, more efficient, and more personalized services to its customers.

The newly launched Gen4 store offers a modern, digital-first space designed to empower customers with convenient access to Globe’s full suite of products and services. It replaces the traditional customer service setup with a more interactive, self-guided experience.

“This new Gen4 store is more than just a retail upgrade. It’s part of our mission to serve our customers better, faster, and in more meaningful ways. Robinsons Place Manila is a key location for us, and this refreshed space ensures that we’re bringing not just connectivity, but also digital lifestyle solutions closer to where our customers are,” said Bam De Guzman, Senior Director for Territory Business at Globe.

Key features of the Gen4 store include:

● Self-service kiosks for fast and convenient transactions like SIM purchase, bill payments, plan applications, and account inquiries.

● 0917 lifestyle corner featuring tech accessories and apparel.

● Interactive screens and demo units for product discovery and testing.

● A more sustainable store design using digital signage, LED lighting, and eco-friendly design elements.


Located at Level 4, Pedro Gil Wing, Robinsons Place Manila, the Gen4 store is open daily during mall hours.

To learn more about Globe, visit https://www.globe.com.ph/.
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From Bicol to the Nation: Southstar Drug Marks 700 Stores in its 88th Year of Quietly Serving Filipino Communities

Tuesday, July 8, 2025

Southstar Drug 700th Store

A heartfelt journey of accessible healthcare, one branch and one community at a time

Eighty-eight years ago, a small herbal pharmacy opened its doors in Naga, Bicol. With little fanfare and a deep sense of purpose, Southstar Drug began its journey not to dominate a market, but to make healthcare more accessible to its community.

Today, that same spirit lives on as Southstar Drug opens its 700th store, a new branch inside UP Diliman. The milestone is less a celebration of numbers and more a quiet reaffirmation of what the brand has always stood for: being where it matters, when it matters for every Filipino.

Now, since joining Robinsons Retail Holdings Inc., Southstar Drug has continued to build on its long-standing legacy. Founded in 1937, it officially celebrates 88 years of service in 2025—making it the pioneer at the forefront of the entire industry, one of the earliest and most experienced players among Philippine drugstores.

“We’ve grown branch by branch, community by community,” said Thaddeus Sanchez, General Manager of Southstar Drug. “Each store tells a story, and every expansion reflects a promise to serve with compassion and consistency.”

From its roots in the Bicol region, Southstar Drug has steadily built a stronghold in South Luzon and Central Luzon, with key expansions in provinces like Pampanga, where its presence continues to grow. It has also made its mark in Metro Manila, adapting to the evolving needs of urban communities through innovations like drive-thru pharmacies currently available in Muntinlupa, Marikina, and even in Pampanga, as well.

Southstar Drug has stayed true to its mission: bringing quality healthcare closer to Filipino families. Its recent store openings in Masinloc, Zambales (2022), Lagonoy, Camarines Sur (2024), Cauayan, Masbate (2024), and now in UP Diliman, show a brand that goes where it’s needed—even when those areas are far from commercial centers.

Its e-commerce platform is also one of the most expansive in the country— and this ensures that access to medicine is just a few clicks away, even for those outside major cities.


The UP Diliman store symbolizes not just geographical expansion, but a natural and seamless integration into a vibrant academic community. Southstar Drug has supported the University Health Services through annual donations and currently sponsors the UP Track and Field Team, demonstrating how presence can be purposeful without being promotional.

“From the very start, every move we have made was with purpose and concern for our fellow Filipinos. In Lagonoy, residents used to travel nearly two hours just to buy basic medicine,” one Southstar team member shared. “Now, our pharmacy is just a part of their daily walk home. That’s the kind of difference we want to make with each store we open.”

As Southstar Drug continues its steady expansion into Metro Manila, more residents in the city will slowly experience the small-town warmth and care that has long defined its presence in the provinces. Whether it’s a neighborhood branch beside a Shopwise or tucked into a familiar corner near a Robinsons store, Southstar Drug remains a comforting presence bringing not just medicine, but a sense of community, wherever it opens.

With plans to reach 800 stores by 2026, Southstar Drug remains committed to its founding belief: that healthcare should not be a privilege, but a promise—delivered humbly, one Filipino at a time.
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EastWest Earns 2025 Great Place To Work® Certification™

Monday, July 7, 2025


East West Banking Corporation (EastWest) has officially been Certified™ by Great Place To Work® for 2025. The prestigious award is based entirely on what current employees say about their experience working at EastWest. The result points to a workplace where people feel valued, heard, and respected.

Great Place To Work® is the global authority on workplace culture, employee experience, and leadership behaviors proven to deliver market-leading revenue, employee retention and increased innovation.

“Great Place To Work Certification is a highly coveted achievement that requires consistent and intentional dedication to the overall employee experience,” says Sarah Lewis-Kulin, the Vice President of Global Recognition at Great Place To Work. She emphasizes that Certification is the sole official recognition earned by the real-time feedback of employees regarding their company culture. “By successfully earning this recognition, it is evident that EastWest stands out as one of the top companies to work for, providing a great workplace environment for its employees.”

“This recognition simply puts into words what we’ve always known, that our people set us apart,” said Atty. Juan Alfonso D. Suarez, Chief People, Corporate Services, and Sustainability Officer. “We made a conscious shift to listen better, care deeper, and make things simpler where it matters. That’s what creates real impact. We’re thankful to every EastWestbanker who shows up with purpose and heart.”

The People Advantage Gameplan: A Roadmap to Making People Experience Easy

Putting people first is built into how the Bank operates. The People Advantage Gameplan, a multi-year transformation roadmap, guides efforts to create a workplace where employees can grow, build meaningful connections, and thrive.

The gameplan integrates technology, employee feedback, and a culture of care to reshape how work gets done, by streamlining processes through automation while preserving the value of human connection. People Experience Made Easy reflects this approach. It’s the result of thoughtful design, where everyday tasks are simpler, support is easy to reach, and meaningful conversations are part of daily life.

The journey to certification speaks not only to the Bank’s systems but also to its culture. A culture that listens, adapts, and grows with its people.

Putting People First, in Every Way That Matters

EastWest continues to introduce programs that make the workplace more responsive, inclusive, and genuinely supportive of its people.

  • EastWest Academy builds future-ready capabilities through structured learning programs that support self-paced, interest-driven development.
  • Simplified HR tools such as Talent Starter, HMO Hub, Exit Management, Loans, and the Uniform App were developed in-house to make everyday transactions faster and more intuitive.
  • Recognition and feedback channels—including the new Recognition Framework, VIEW of the Workforce (VOW) survey, EWsapang BarkADS, and Kamustahan with Jerry—encourage appreciation, honest conversations, and shared solutions between employees and leaders.
  • The SHORE, EastWest’s one-stop digital hub, provides easy access to policies, benefits, and support.
  • Cascading the One Filinvest Values strengthens alignment with a purpose-led culture of collaboration and excellence.
  • Celebrating moments that matter through inclusive campaigns, community events, and automated greetings helps every EastWestbanker feel seen, valued, and connected.

Looking Ahead

As part of its future-ready people agenda, EastWest continues to elevate the employee experience through:

  • Predictive people analytics to guide talent and retention strategies
  • AI-powered self-service platforms for faster, more personalized support
  • Company-wide upskilling in automation, data, and agile ways of working to build a future-ready workforce

By becoming Great Place To Work® Certified™, EastWest joins a global community of organizations dedicated to building high-trust, high-performance workplaces. For every EastWestbanker, it’s a shared win, and a reminder that great culture is built from the inside out.

EastWest is Hiring

According to Great Place To Work research, job seekers are 4.5 times more likely to find a great mentor at a Certified great workplace. Additionally, employees at Certified workplaces are 93% more likely to look forward to coming to work, and are twice as likely to be paid fairly, earn a fair share of the company’s profits and have a fair chance at promotion.

Looking to grow your career at a bank that puts people first? Visit the Bank’s careers page: https://www.eastwestbanker.com/About/Careers
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PLDT Enterprise rallies businesses to be their own first line of cyber defense

Sunday, July 6, 2025

PLDT Enterprise

In today’s digital-first landscape, where cyber threats evolve just as rapidly as the technologies designed to combat them, PLDT Enterprise, the corporate arm of PLDT, and ePLDT, PLDT’s ICT subsidiary, are reinforcing their commitment to cybersecurity. Championing efforts to educate, empower, and inspire proactive action toward a safer and more secure cyberspace, the group is urging its clients and customers to transform every employee and leader into a “Human Firewall.”

According to Alexis Bernardino, Field CISO and Cybersecurity Product Head of PLDT Enterprise and ePLDT, respectively, “Fraud schemes like phishing, smishing, vishing, and other similar scams, continue to increase in the Philippines. Given all these dangers, we continue to empower our clients’ workforce to become the first line of defense against cyber threats.”

A Snapshot of the Threat Landscape

The Philippines is one of the most active digital markets in the world and with it comes heightened exposure to cyber threats. Phishing, SMShing, and vishing attacks continue to proliferate, with scammers impersonating executives, hijacking QR codes (quishing), and sending fraudulent messages through messaging apps. These attacks continue to grow with cybercrime economy projected to hit $10.5 trillion globally by 2025, reflecting how valuable digital data has become.

Now, these threats have become local realities: fake CEO messages, spoofed HR announcements, and urgent payment requests are targeting Filipino businesses more frequently. But many times, a simple call to verify a suspicious message can help a company avert a major breach.

#CommittedToCybersecurity: From Awareness to Empowerment

PLDT Enterprise and ePLDT continue to promote a culture of cyber resilience through practical education. By simplifying technical topics and emphasizing everyday action, they provide essential cyber hygiene tips:

  • "Pause, Check, Protect" before clicking on links or responding to unusual requests.
  • Verify identities using trusted communication channels.
  • Use Multi-Factor Authentication (MFA) to secure logins.
  • Separate work and personal device usage to prevent crossover risks.
  • Avoid oversharing on social media, which scammers use for reconnaissance.

“At PLDT, we are committed to providing secure systems and building a digital community where vigilance is second nature,” Bernardino shared.

Securing Systems and Strengthening Trust Through Innovation

To support this, PLDT Enterprise, together with ePLDT, delivers comprehensive cybersecurity solutions that include protecting employee devices and data, providing professional services to improve organizations’ security postures, and offering AI-enabled managed solutions that identify, analyze, and prevent cyberthreats.

With a proactive cybersecurity strategy shaped by decades of experience, ePLDT’s certified experts lead threat intelligence, detection, and rapid response initiatives, equipping customers with tools, tailored insights, and 24/7 protection from real-world attacks.

From advanced threat detection to real-time incident handling, ePLDT works closely with customers to assess risks, close vulnerabilities, and stay one step ahead of evolving threats.

In addition, PLDT Enterprise, the first and only telco in the Philippines to receive the GSMA Open Gateway API certification, empowers businesses with Silent Authentication, an innovative solution that enhances customer protection by enabling secure, frictionless digital transactions. This eliminates the need for traditional passwords and OTPs by allowing merchants to verify identities directly with the telco network via the Application Programming Interface.

This kind of human-plus-technology approach ensures that cybersecurity involves both the systems in place and the people who use them.

A Shared Responsibility for a Safe Digital Philippines

Cybersecurity is not just the responsibility of IT departments. Everyone has a role to play. “You can't outsource vigilance,” Bernardino emphasized. “Every organization must embed a cybersecurity mindset into the very grassroots of their organizational culture.”

This vision aligns with the broader agenda of sustainable development of the United Nations Sustainable Development Goals by enabling safe digital access, promoting inclusive education, and protecting economic activities.

“Cybersecurity has now evolved from a technical task to a shared responsibility. Our mission is to embed that cyber-first mindset into every Filipino business, and there is no better time to start than today,” Bernardino said.

To learn more about how your organization can become a Human Firewall, visit https://bit.ly/pldtenterprise-committed-to-cybersecurity-pr
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FedEx Expands Export Permit Services Network with 41 New Retail Outlets, Strengthening Support for Filipino SMEs


Federal Express Corporation, one of the world’s largest express transportation companies, is enhancing its support for Filipino small and medium enterprises (SMEs) with significant expansion of its export permit services. Now available at 18 International Parcel Express (IPX) and 23 Airspeed outlets nationwide, this initiative underscores FedEx's dedication to making international shipping more accessible and empowering local businesses to thrive in the global market.

With this strategic development, FedEx export permit services are now accessible at 240 locations nationwide, including 199 2GO outlets, along with 23 newly added Airspeed sites and 18 IPX centers.

Each authorized retail store is fully equipped to assist business owners with crucial documentation and regulatory compliance for international export shipments. This expanded network significantly enhances the availability and convenience of FedEx export permit services for SMEs and e-commerce retailers across the country.

The service encompasses a wide range of items, from fishery products and magnetic media storage devices to consumer goods like medicines, supplements, medical devices, soaps, creams, and toothpaste, as well as repair and return items, and certificates of origin.

This latest initiative is part of FedEx's broader efforts to foster the growth of the Philippine export sector. By streamlining access to international trade, FedEx maintains its role as a trusted logistics provider for businesses of all sizes, ensuring that Filipino products can reach customers worldwide swiftly, reliably, and in full compliance with global standards.

Discover how FedEx is supporting Filipino SMEs here.

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EastWest Trust and Asset Management Group Honored for Best Discretionary & Advisory Service Offering at Global Private Banking Innovation Awards 2025

Friday, July 4, 2025


East West Banking Corporation proudly announces that its Trust and Asset Management Group (TAMG) has received the prestigious Best Discretionary & Advisory Service Offering award at the 2025 Global Private Banking Innovation Awards, marking another significant milestone in the Bank’s growing legacy of excellence in wealth and investment management.

Despite operating with a lean team of just 33 officers, EastWest TAMG manages an impressive asset base having achieved significant year-on-year growth in 2024. Over the past five years, TAMG has averaged better than market AUM growth, reflecting both disciplined investment strategies and consistent fund performance. This global recognition reinforces TAMG’s vision of delivering strategic, client-centric investment solutions that drive meaningful outcomes for both institutional and retail clients.

“This award is a reflection of the trust our clients place in us, and the discipline and innovation our team brings to every portfolio,” said Raul Victor De Guzman, Head of Trust and Asset Management Group at EastWest. “We are proud to deliver institutional-grade investment solutions that remain accessible, cost-effective, and tailored for the Filipino investor.”

EastWest Head of Financial Markets and Wealth Management, Raffy S. Algarra Jr., shared his view on the recent recognition: “At EastWest, we believe that financial empowerment should be accessible to every Filipino. This award affirms that our approach, grounded in trust, deep expertise, and genuine accessibility, is resonating with clients. The success of our Trust and Asset Management Group speaks to the kind of value we strive to create, always in step with our customers and their goals.”

Driving Superior Investment Performance

Among its most notable accomplishments in 2024, four unit-linked insurance funds managed by TAMG for bancassurance partner EastWest Ageas outperformed their respective peer groups:

  • The Equity VUL Fund, which tracks the Philippine Stock Exchange Index, posted a remarkably low tracking error of 0.0079%, the best in its category.
  • The High Dividend Equity VUL Fund delivered a 19.23% return, outperforming its closest competitor by 711 basis points.
  • The Peso Active Equity VUL Fund beat its peer by 155 basis points with a return of 7.43%.
  • The Dollar Income Payout Fund generated a 7.05% return net of payouts, 349 basis points higher than its closest peer.

Innovation and Accessibility in Investment

TAMG’s comprehensive suite includes Unit Investment Trust Funds (UITFs), investment management accounts, fiduciary services, and escrow arrangements tailored for a wide spectrum of client needs, from institutional investors to individual clients planning their financial future.

In 2025 and beyond, EastWest TAMG plans to launch new investment products, including actively managed and PERA UITFs, gold investment options, and deeper integration with Komo, EastWest’s digital banking platform. This will make investment opportunities even more accessible, especially for a younger, digitally enabled market.

In parallel, the group is expanding its portfolio sales team and automating operational workflows to increase both client service levels and investment research capacity.

Market-Leading Efficiency and Value

Setting itself apart in a competitive market, TAMG also offers one of the lowest trust fees in the Philippine market at just 0.9%, compared to the average 1.7% charged by competitors. This efficient model allows clients to maximize returns, further strengthening TAMG’s value proposition.
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EastWest Ageas Earns 2025-2026 Great Place To Work Certification

Tuesday, July 1, 2025

EastWest Ageas

EastWest Ageas is proud to be Certified™ by Great Place To Work for 2025-2026. This prestigious award is based on employees' and financial advisors’ ratings of the company’s culture, in which EastWest Ageas earned a score 17 points higher than average in the Philippines.

Great Place To Work® is the global authority on workplace culture, employee experience, and the leadership behaviors proven to deliver market-leading revenue, employee retention, and increased innovation.

"Great Place To Work Certification is a highly coveted achievement that requires consistent and intentional dedication to the overall employee experience," says Sarah Lewis-Kulin, the Vice President of Global Recognition at Great Place To Work. She emphasizes that Certification is the sole official recognition earned by the real-time feedback of employees regarding their company culture. “By successfully earning this recognition, it is evident that EastWest Ageas stands out as one of the top companies to work for, providing a great workplace environment for its employees."

“EastWest Ageas is honored to be certified as a Great Place to Work™,” shares Lois Dalida, Chief People and Culture Officer. “We are deliberate about our employees’ professional and individual growth, and this milestone will only push us to do more in building their better tomorrow with us.”

One of EastWest Ageas’ initiatives to create a positive employee experience is its hybrid workplace culture. The insurer’s leaders created the WFH 2.0 program, which balances the needs of the business and employees. The head office’s progressive workplace practice only requires employees to be on-site twice a week. This showcase of mutual trust and accountability has led to a more attractive workplace with a hiring rate improvement of 5% and an attrition rate reduction by 6%.

EastWest Ageas also offers financial advisors world-class training and support to help them thrive in their roles. As one of the fast-rising new players in the insurance industry, East West Ageas is also open to fresh ideas, allowing employees to take the lead in innovation.

According to Great Place To Work research, job seekers are 4.5 times more likely to find a great boss at a Certified great workplace. Additionally, employees at Certified workplaces are 93% more likely to look forward to coming to work, and are twice as likely to be paid fairly, earn a fair share of the company’s profits and have a fair chance at promotion.

HIRING!

Looking to grow your career at a company that puts its people first? Visit our careers page at: www.ewageas.com.ph

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Globe, Home Credit bring learning tools and free internet installation in one go


Enjoy free GFiber Prepaid installation with every gadget purchase at over 5,000 Home Credit stores nationwide.

Filipino families can now enjoy free GFiber Prepaid UNLI internet with every purchase of a Sulit Skwela learning device, whether it’s a laptop, tablet, or mobile phone, through Home Credit. This unique partnership between Globe At Home and Home Credit brings together two everyday essentials: a reliable gadget for school and fast, dependable UNLI internet at home. All in one go, and on flexible payment terms.

“At Globe, we are committed to uplifting the lives of Filipinos, empowering them to access opportunities and grow,” shares Abigail Cardino, Vice President and Head of Brand Management for Globe Broadband. “This collaboration with Home Credit strengthens our shared goal of providing both the right tools and reliable connectivity for students, helping to ease the burden on families and support learners in achieving their dreams this school year.”

Here’s how it works:

  1. Head to any of the 5,000+ Home Credit partner stores nationwide.
  2. Avail a gadget through Home Credit and automatically qualify for free GFiber Prepaid installation. There’s no lock-up period, no monthly bills, and you’ll get prepaid UNLI fiber that you can load up whenever you need it.
  3. Once you complete your purchase, scan a QR code to check if your area is serviceable.
  4. If your area is serviceable, Globe will:
  • Collect your details.
  • Schedule your installation in as fast as 2 to 3 working days.

"This collaboration is truly about making meaningful change possible, directly addressing financial and digital inclusion gaps,” says Puneet Suneja, Chief Sales Officer of Home Credit Philippines. “With Home Credit's flexible financing options and Globe's fast, reliable GFiber Prepaid UNLI internet, we're bringing essential tools closer to Filipino homes, especially those who need them most. This initiative will help the Filipino youth achieve their dreams by ensuring they have the devices and connectivity they need to succeed in school and life.”

With Home Credit’s easy installment options and Globe’s affordable, fast, and reliable GFiber Prepaid UNLI internet, it’s never been simpler to gear up. Whether you're in the city or in the province, this offer is available nationwide. No contracts, zero installation fee, and no complicated steps.

Promo runs until July 30, 2025.

For more information, visit: https://bit.ly/GFPHomeCreditPR.
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Lhoopa Disrupts Real Estate Norms with 2.5x Growth in Affordable Home Sales


Thousands of first-time Filipino homeowners turn to Lhoopa as housing gap grows

For millions of Filipino families, the aspiration to own a home feels out of reach. Proptech company Lhoopa is fundamentally reshaping this reality, reporting 2.5x more homes sold in the first half of 2025 compared to the same period last year. This surge reflects the company's growing momentum, helping almost 7,000 low- to middle-income Filipinos across 64 cities secure their own homes through its proprietary AI-enabled technology. 75% of these homeowners had no other option before discovering Lhoopa.

Making Homeownership Accessible at Scale

Lhoopa was founded in 2018 with a clear and vital mission: to streamline through technology the entire property journey, from acquisition to move-in, so homeownership becomes accessible to underserved communities at scale. “This mission guides our work every day, as we address the core challenges faced by aspiring homeowners,” said CEO and Co-Founder Marco Caillot.

Lhoopa's end-to-end model combines AI-powered land assessment and real-time supply-demand matching tools together with a growing network of decentralized partner contractors, brokers, and agents working on-ground. Through Lhoopa’s mobile applications, partners can access a suite of features to easily track and manage property listings, oversee construction progress, and monitor legal documentation and payments, just to name a few. Upon purchase, buyers are also assisted with their loan applications, closing the loop on an innovative system that drives efficiency while enabling scale where it's needed most: affordable housing.

“Our technology and network bring together available properties, accessible financing options, and user-friendly tools that simplify each step of the homeownership process,” Caillot added. “People need a straightforward and practical way to buy a home that doesn't leave them guessing or overwhelmed. Lhoopa is here to support them through this journey from start to finish.”

Building an Inclusive Housing Ecosystem

The average Lhoopa homebuyer has a monthly income of PHP 20,000 (about USD 350), a segment not fully served by traditional real estate systems. Lhoopa's impact is best seen in people like Mario and Yhang, both visually impaired massage therapists who recently bought their first home in Laguna, and Jennifer, a church caretaker who now lives with her family in their Cabanatuan home. “Malaking bagay yun samin na magkaroon ng sariling bahay [It’s a big deal for us to own a home],” Jennifer shared. “Talagang masasabi mong maiinvest mo sa pamilya mo, mabibigay mo sa anak mo [This is an investment for your family, something you can pass on to your children].” These are just some of the stories that reflect Lhoopa's firm commitment to homeownership for the underserved.

“We’re committed to building a more inclusive housing ecosystem, where more families can say, 'This home is ours’," Caillot highlighted. “Our focus now is to scale: continue enhancing our platform and expanding our network of local partners to further bridge the housing backlog, while helping more and more families access safe, quality, and affordable homeownership.”
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Visa Strengthens Presence in the Philippines with AI-Driven Commerce Solutions


Visa, the global leader in digital payment technologies, is bringing next-generation AI-driven commerce solutions to Filipino consumers and businesses. With the Bangko Sentral ng Pilipinas (BSP) reporting that 50% of retail payments were digitized in 2023, the country is primed for more advanced, secure, and seamless payment experiences.

To meet the growing demand for smarter payment tools, Visa Philippines is rolling out a suite of AI-powered innovations that focus on flexibility, security, and acceptance—key components of a modern, inclusive digital economy.

Jeffrey Navarro

“The Philippines has one of the fastest-growing digital payment ecosystems in Southeast Asia. With our latest AI technologies, we aim to support every Filipino—from MSMEs to online shoppers—with more secure and intuitive ways to pay and get paid,” said Jeffrey Navarro, Country Manager, Visa Philippines.

Visa Intelligent Commerce: Powering the Future of AI-Powered Payments

Leading Visa’s latest efforts is Visa Intelligent Commerce, a breakthrough initiative that enables developers and fintech platforms to integrate AI-based payment APIs into everyday platforms. This means Filipino consumers may soon experience AI that can automatically order meals, manage subscriptions, or book travel—all while ensuring secure Visa checkout integration.

Visa is also exploring partnerships with tech giants Ant International, Grab, and Tencent to expand intelligent commerce capabilities across Asia Pacific.

Poojyata Khattar

“Filipinos can look forward to more personalized, frictionless transactions powered by AI,” said Poojyata Khattar, Head of Product, Regional Southeast Asia, Visa. “Whether it’s reordering your favorite food on Grab or booking concert tickets, Visa’s payment network ensures every digital moment is secure and seamless.”

Strengthening Digital Payments in the Philippines

Visa is launching new services tailored for Filipino consumers, small business owners, and merchants:

Visa Pay

A groundbreaking service that links local e-wallets like Maya to Visa’s global network. Now, Filipinos can pay at millions of merchants worldwide—whether in-store or online—using just a tap, scan, or click.

Digital Identity Solutions

From Passkeys to Tap to Confirm, Visa is helping improve online security while reducing transaction friction. These tools ensure safer payments for Filipinos without compromising convenience.

Visa Accept

Designed for micro-sellers and freelancers, this tool lets vendors accept contactless Visa payments through their smartphones—no additional hardware required. This feature will benefit informal businesses and self-employed Filipinos looking for simple ways to get paid.

New Payment Options for a New Generation

Visa continues to innovate with products that resonate with Millennials and Gen Z in the Philippines:

Visa Flex Credential

This multi-functional card lets users switch between debit, credit, and rewards in real-time. Originally launched in Japan, Flex is now being explored with partners across Southeast Asia, and may soon arrive in the Philippines.

Stablecoin Support & Tokenized Assets

Visa is leading the charge in crypto-friendly payments, offering stablecoin-backed cards and settlement services. In Asia Pacific, Visa has already processed over $225 million in stablecoin settlements and is collaborating with regional players like StraitsX and DTC Pay.

Through its Visa Tokenized Asset Platform (VTAP), Visa is also working to make blockchain-based payments and cross-border money movement more accessible for banks and fintechs in the region.

Collaboration is Key

Visa’s success in delivering innovation to the Philippines relies on strategic partnerships with local banks, merchants, acquirers, and government institutions.

“These collaborations help us ensure that our global innovations create real, local impact,” said Navarro. “From empowering SMEs to enabling next-gen payments, we’re committed to helping the Philippines lead in the future of digital commerce.”

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From Sacrifice to Software: How One Man’s Family-First Vision Sparked a Tech Success in Bulacan

Sunday, June 29, 2025

Northeast Business Solutions, Inc.

On PLDT Enterprise’s “ROI’d to Success” podcast, Michael Sta. Maria of NBSI shares the journey behind a growing local tech firm rooted in resilience, family, and community impact.

For Michael Sta. Maria, success didn’t begin with software. It started with sacrifice.

Long before he led a growing enterprise resource planning (ERP) software company serving clients across the country, Sta. Maria was a young professional from Norzagaray, Bulacan who spent many years working away from home, missing important family moments in pursuit of stability.

“I really wanted to give back the investment and time to my family, as well as the time to myself. I never thought it would be possible. Before, I would doubt myself, but eventually, after almost ten years, we now see that, while we struggled in the past, we are now established and can run the business well and continue to grow it,” he shares on the latest episode of ROI’d to Success, the podcast collaboration between PLDT Enterprise and Hustleshare.

That turning point came in 2016, when Sta. Maria decided to take a leap of faith and build something from the ground up. The result was Northeast Business Solutions, Inc. (NBSI), a Bulacan-based software company specializing in timekeeping, human resource management systems (HRMS), and payroll.

What started as a homegrown solution to a common business problem — reliable and affordable payroll software — soon evolved into an enterprise payroll and timekeeping solution catering to small and even very large-sized companies. By 2018, NBSI had successfully launched its product in the Philippine market. But the story behind the code is as powerful as the tech itself.

Building a Business with Heart

For Sta. Maria, NBSI was never just about growth, it was about reclaiming time, not only for himself but for others in his community.

Coming from a humble background, he poured himself into mastering software development. His early career took him far from home, requiring long hours and frequent travel. But with his family’s unwavering support, he eventually found the courage to strike out on his own.

Sta. Maria also believes that no business thrives in isolation, emphasizing that, “It is very important to listen to our team. I’ve learned a lot over the past few years about the business from my people. Our employees are truly our ambassadors. And, of course, how they represent themselves is a direct reflection of our company.”

Today, NBSI serves as a pillar of local employment in Norzagaray, providing opportunities for young professionals to pursue careers in tech.

“My advice to aspiring entrepreneurs is simple: If you plan to start your own business, be prepared for challenges—they are part of the process. But you will reap the rewards later. You can do it,” he adds.

Tech, Trust, and a Reliable Connection

NBSI’s growth, however, didn’t happen in isolation. Behind its ability to deliver reliable solutions to clients lies a strong digital backbone provided by PLDT Enterprise’s iGate.

“PLDT Enterprise helped us achieve zero downtime in internet connectivity,” explains Sta. Maria. This dependable connection allowed NBSI to provide seamless service to businesses relying on them for sensitive, time-critical operations.

“Thanks to PLDT Enterprise, our productivity increased by over 15%. Our client base grew, while our total working hours decreased—reflecting improved efficiency,” Sta. Maria shares.

Looking ahead, NBSI plans to expand further with PLDT Enterprise’s broadband upgrades and Smart 5G Postpaid Plans, a move that will better connect its mobile workforce and help support its rapidly growing client base.

A Platform for Progress

For PLDT Enterprise, supporting MSMEs like NBSI means amplifying their own stories.

“Through stories like NBSI’s, we see how meaningful technology adoption drives real, measurable business outcomes,” said Jay Lagdameo, Vice President and Head of Enterprise Revenue Group at PLDT Enterprise. “Through ROI’d to Success, we give entrepreneurs a platform to share their stories, highlighting how they harness digital solutions to overcome challenges, grow their businesses, and inspire others.”

You can listen to the full ROI’d to Success episode featuring Northeast Business Solutions, Inc. now on Hustleshare via Spotify.

To discover more inspiring stories and learn how PLDT Enterprise’s solutions empower businesses, visit https://bit.ly/pldtenterprise-ROId-nbsi-pr.
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EastWest Priority Wins Outstanding Client Experience Award at the Global Private Banking Innovation Awards 2025


EastWest Priority, the affluent banking arm of EastWest, has been awarded Outstanding Client Experience in Wealth Management at the Global Private Banking Innovation Awards 2025. This honor affirms EastWest Priority’s focus on thoughtful, tailored service and wealth strategies that speak to the needs of affluent clients across the country.

Launched in 2016 following EastWest’s acquisition of Standard Chartered’s retail banking and wealth portfolio, EastWest Priority has evolved into a trusted financial partner by helping clients grow, preserve, and maximize their wealth through a suite of tailored products and relationship-led service.

Where Personalized Care Meets Technology

In 2024, EastWest Priority demonstrated its leadership in client-centricity by expanding its footprint to 12 Priority Centers nationwide, bringing premium banking closer to clients in key cities across the Visayas and Mindanao. This hyperlocal strategy, a rare advantage among its peers, enabled the Bank to meet clients where they live, work, and invest.

Complementing its physical network, EastWest Priority offers a full spectrum of wealth solutions across deposits, investments, insurance, and lending, each matched to a client’s goals, risk appetite, and life stage. Supported by expert Relationship Managers, the segment’s bespoke experience includes:

  • Exclusive asset swap and gold investment opportunities via EastWest Financial Markets and Wealth Management and through its referral program with J. Rotbart & Co.
  • Preferred foreign exchange rates and banking fees
  • Visa Infinite debit and credit cards with concierge access, waived ATM charges, and global travel protection
  • Strategic global partnerships like Henley & Partners for citizenship and residency services
  • Experience-driven client events

On the digital front, Priority-exclusive features on the EasyWay app include a dedicated interface and online foreign exchange capabilities by bringing added convenience to globally mobile clients.

“At EastWest, we believe banking should be both personal and powerful,” said Raffy S. Algarra Jr., EastWest Head of Financial Markets and Wealth Management. “EastWest Priority is about anticipating our clients’ aspirations and crafting solutions that go beyond transactions. This award is a testament to our people’s dedication and our long-term belief in customer intimacy, local relevance, and innovation.”

Richie Tamayo, Head of EastWest Wealth Management, added: “We understand that trust, expertise, and access are the currencies of wealth relationships. Our Priority team doesn’t just manage portfolios. They nurture ambition, with service that adapts to each client’s life stage, market conditions, and dreams.” All these can be enjoyed with a minimum total relationship balance of only P2.5Mn.

This distinctive value proposition, premium banking with inclusive thresholds, has helped position EastWest Priority as a rising leader in the Philippine affluent segment.

What’s Next

In 2025 and beyond, EastWest Priority is set to:

  • Launch enhanced Priority Credit and Debit Cards with curated lifestyle offers
  • Expand its footprint to new growth markets
  • Broaden digital access to investment products

“Client experience is our compass,” Algarra concluded. “Winning this global recognition inspires us to elevate every solution and every interaction in our customers’ financial journey.”
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Smart surges ahead as the PH’s leading wireless broadband provider in terms of subscribers

Wednesday, June 25, 2025

Smart 5G Max Turbo WiFi

Mobile services provider Smart Communications, Inc. (Smart) is now the Philippines’ leading wireless broadband provider in terms of subscribers, as it serves over 430,000 customers nationwide as of the first quarter of 2025.

This translates to a significant 44% of the wireless broadband subscriber base share, outpacing its closest competitor’s 42% subscriber base share within the same period.

“This milestone achievement is a testament to our unwavering pursuit of customer satisfaction and network excellence. Our growing subscriber base and market leadership also reflect the trust our customers place in our network and our commitment to delivering world-class connectivity,” said Anastacio R. Martirez, Smart Chief Operating Officer.

Connecting families in fiber-limited areas

Smart’s market-leading performance comes on the heels of its strategic launch of the Smart Home WiFi brand to carry products and services that cater to Filipino families living in fiber-limited areas, ensuring no one is left behind in the digital age.

As part of its launch, Smart Home WiFi unveiled the Smart 5G Max Turbo WiFi. This prepaid and plug-and-play device offers unparalleled convenience, allowing customers to instantly set it up at home, in dorms, or small offices. It seamlessly connects up to 15 devices simultaneously, providing powerful internet access where fiber connectivity is unavailable.

Unlock the power of 5G

Smart Home WiFi is powered by Smart 5G, which enables customers to stream videos seamlessly, upload and download heavy files in seconds, instantly post and share content online, and play mobile games without lag.

Smart continues to strategically deploy its 5G infrastructure across the country as part of the PLDT Group’s continued investment in enhancing its integrated network, which is aligned with the Group’s commitment to deliver a leveled-up customer experience.

“The growth of our broadband subscriber base is just the beginning. Our customers can look forward to even more amazing products and innovative services as we continuously strive to delight them and cater to their evolving lifestyle needs - powered by our world-class network,” said Martirez.
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