Global edge cloud platform Fastly is doubling down on its Asia expansion with the appointment of Rachel Ler as Area Vice President of Asia, signaling a stronger push into one of the world’s most dynamic digital regions.
Announced on January 13, 2026, Ler’s new role puts her in charge of Fastly’s business across ASEAN countries, the Greater China region, and South Korea. Her mandate focuses on accelerating growth, strengthening customer and partner relationships, and advancing Fastly’s long-term expansion strategy across Asia’s fast-evolving digital markets.
Why Asia Is a Key Focus for Fastly
Asia continues to be one of the most diverse and high-growth regions for digital services. With businesses racing to modernize platforms, secure applications, and deliver faster online experiences, demand for reliable edge cloud solutions is growing rapidly.
Fastly’s leadership sees regional proximity and market understanding as critical to meeting these needs.
According to Nicola Gerber, Vice President for Asia Pacific and Japan at Fastly, Ler’s appointment reinforces the company’s commitment to bringing the Fastly experience closer to customers across the region.
“The Asia region is one of the most diverse and dynamic markets in the world, spanning ASEAN countries, South Korea, and the Greater China region,” Gerber shared. She emphasized that localization, regional expertise, and customer proximity are central pillars of Fastly’s Asia Pacific and Japan expansion strategy.
With Ler’s background in building and leading high-performing teams across Asia Pacific, Fastly expects to deepen its regional footprint while delivering more tailored solutions to customers.
A Leader with Deep APAC Experience
Rachel Ler brings more than 20 years of experience in enterprise technology and regional leadership across Asia Pacific. Prior to joining Fastly, she held senior leadership roles at Commvault and Versa Networks, where she helped drive sustainable growth through customer-centric strategies, solution innovation, and strong partner ecosystems.
Her experience spans multiple APAC markets, giving her a strong understanding of how to scale go-to-market strategies while respecting the unique needs of each country.
This background positions Ler well to lead Fastly’s next phase of growth in Asia, where businesses range from digital-first startups to large enterprises modernizing complex infrastructures.
What Ler’s Role Means for the Philippines and ASEAN
For markets like the Philippines, Singapore, Thailand, Indonesia, and Malaysia, Ler’s appointment highlights Fastly’s intention to invest further in localized leadership and support.
Under her leadership, Fastly aims to help customers modernize their digital platforms, improve application security, and deliver low-latency digital experiences closer to end users. This includes supporting businesses as they prepare for AI-ready infrastructure and increasing demands for speed, reliability, and security.
By strengthening leadership across Asia, Fastly is positioning itself as a long-term partner for organizations navigating digital transformation in the region.
Driving Edge Cloud Innovation at Scale
Ler will work closely with Gerber and Fastly’s global leadership team to advance the company’s broader strategy around edge cloud innovation, international growth, and next-generation digital infrastructure.
This includes enabling customers across ASEAN, South Korea, and the Greater China region to build faster, safer, and more resilient online experiences. With rising digital expectations across Asia, Fastly’s focus on performance and proximity becomes even more relevant.
A Shared Vision for a Faster, Safer Internet
For Ler, joining Fastly is as much about values as it is about technology.
“What excites me most about joining Fastly is its authenticity and its passion for building a faster, safer and more engaging internet,” she shared. Ler noted that digital expectations across Asia are rising quickly, and customers are looking for partners who are deeply invested in delivering secure and high-performance experiences.
She added that she is energized by the opportunity to bring Fastly’s engineering strength and customer-focused mindset to the region, and to help organizations make a meaningful impact through better digital experiences.
What This Signals for Fastly’s Asia Strategy
Ler’s appointment underscores Fastly’s continued investment in regional leadership as part of its long-term Asia strategy. By combining localized expertise with global technology capabilities, the company aims to better serve customers in markets that are rapidly shaping the future of the digital economy.
For Asia, and especially for growing digital markets like the Philippines, this move signals greater access to advanced edge cloud solutions designed to keep pace with rising user expectations.


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