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Havas Red Philippines launches SWAY, an influencer marketing arm focusing on influencers and their subcultures

Sunday, April 28, 2024


In today's digital landscape where understanding cultural contexts reigns supreme, one agency is redefining the concept of influence. SWAY by HAVAS Red digs deep into the nuances of subcultures, considering their significance in contemporary marketing strategies. 

Unlike traditional methods that rely solely on metrics like followers, reach, impressions, likes, and engagements, SWAY by HAVAS Red emphasizes authentic connections within smaller, more defined niche communities that represent subcultures. It recognizes the power of genuine voices, especially in social media platforms. 

By understanding the language of diverse subcultures, SWAY by HAVAS Red provides brands a more genuine and meaningful way to engage with their audiences. It prioritizes targeted, but more relevant, communication that brings real engagement and builds brand loyalty within specific communities. 

“Subculture-focused influencer marketing represents a significant shift in marketing. Previously reliant on traditional paid celebrity endorsements, we now harness the power of focused collectives,” said Jos Ortega, CEO of Havas Ortega and General Manager of HAVAS Red Philippines. “Influencers have become trusted leaders and catalysts for change. By curating collaborative campaigns that align with their core values and those of the subcultures they influence, we foster deeper engagement and brand loyalty, all while respecting the unique interests of these passionate communities.” 

     Jos Ortega, CEO of Havas Ortega and General Manager of HAVAS Red Philippines

"We are redefining influencer marketing in the Philippines," added Dayniel Garcia, Head of SWAY by HAVAS Red Philippines. "The emergence of subcultures signaled the need to analyze and further explore the cultural context. Fortunately, we have proprietary strategic and measurement tools that inspire fresh approaches that deliver results." 

At the heart of SWAY's approach is HAVAS Ortega’s planning philosophy called Mx (Meaningful Experience) that is built on the confluence of the three C's — Connection, Context, and Content — facilitating the delivery of the right message, in the right format, to the right audience at the opportune moment when they are receptive to messages and open to persuasion. 

   Dayniel Garcia, Head of SWAY by HAVAS Red Philippines

In essence, SWAY by HAVAS Red Philippines redefines influencer marketing by championing a subculture-focused approach. In a world dominated by superficial metrics, SWAY by HAVAS Red sends a clear message that measurable, meaningful connections are the cornerstone of lasting impact. 

Interested in working with SWAY by HAVAS Red? Send an email to dayniel.garcia@havasred.com. 

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SM Prime marks 30th anniversary with record-breaking income, PHP 100 billion investment for 2024

Thursday, April 25, 2024

SM Prime Holdings
SM Prime’s (L-R): Assistant Corporate Secretary Arthur Sy, Corporate Secretary Atty. Elmer Serrano, Chief Finance Officer and Chief Compliance Officer John Nai Peng Ong, President Jeffrey Lim, Independent Director Atty. Darlene Marie Berberabe, Chairman of the Board Henry Sy Jr., Vice Chairman and Lead Independent Director Amando Tetangco Jr., Non-Executive Director Herbert Sy, Chairman of the Executive Committee Hans Sy, and Non-Executive Director Jorge Mendiola


SM Prime Holdings, Inc. (SMPH), the leading integrated property developer in the Philippines, marks its 30th anniversary as a publicly listed company with the announcement of its highest-ever recorded income and a ₱100 billion investment for its partners, stakeholders, and communities they operate in. With eyes set on the future, SM Prime reaffirms its position as a catalyst for economic development and community advancement.

Record-Breaking Performance

From Left to Right, Top to Bottom: Lanson Place, SM Development Corporation (SMDC) Turf Residences, SM City Yangzhou in China, SM Mega Tower, SM Mall of Asia Complex, and SM City North EDSA

During the Annual Stockholders’ Meeting held on April 23, 2024, SM Prime announced its highest-ever recorded income, reaching PHP40 billion in consolidated net income, marking a 33% increase from 2022. Additionally, the company's revenues surged by 21%, soaring to PHP128.1 billion, a notable growth from the previous year. The consolidated operating income also saw significant growth, rising by 24% to PHP61.3 billion.

The outstanding performance can be attributed to SM Prime's mall business, driving 56% of consolidated revenues and a 30% growth to PHP71.9 billion in 2023. This growth was bolstered by a 24% increase in mall rental income, amounting to PHP61.3 billion. Moreover, the opening of four new malls in 2023 expanded SM's retail presence to 85 malls in the Philippines and 8 malls in China.

Meanwhile, SM Prime's residential business group, led by SM Development Corporation (SMDC), recorded an 8% growth in revenues to PHP43.1 billion in 2023. The residential group's gross profit rose by 15% to PHP25.4 billion, with reservation sales standing at PHP102 billion.

In addition to its mall and residential businesses, SM Prime's other key segments, comprising offices, hotels, and convention centers, contributed 10% of consolidated revenues, reported PHP13.1 billion in revenues in 2023, marking a remarkable 26% increase from the previous year. 

Commitment to Shared Growth

4 New SM Malls in 2024: SM City Caloocan, SM City J Mall, SM City Laoag, and SM City La Union

At the core of SM Prime's success is its unwavering commitment to shared prosperity in every city where they are present. With a strategic ₱100 billion investment capital expenditure in 2024, SM Prime aims to reinvest in its partners, stakeholders, and communities. 

SM Prime aims to continuously expand and develop new places for every Filipino to enjoy. 60% will be dedicated to enhancing its malls, development of new residential properties under SMDC, and construction of new hotels and convention centers. 40% will be directed towards acquiring new properties and coastal developments to pave the way for modern, eco-friendly urbanization.

Commitment to Environmental Sustainability and Disaster Resilience 

From Left to Right, Top to Bottom: SM Foundation’s Grow Trees Community Program, SM Cares’ Bike-Friendly Program, ARISE Philippines Chairperson Mr. Hans Sy and Members, SM Supermalls x Bureau of Fire Protection’s (BFP) Nationwide Simultaneous Fire Drill, SM Supermalls’ Electric Vehicle (EV) Charging Stations, and SM Prime’s Solar Rooftop Project

SM Prime has always been committed towards creating a sustainable future. SM Prime continues to work towards its goal of achieving Net Zero carbon emissions by 2040, aligning with the Department of Energy's target of reaching a 35% renewable energy share by 2030. Through partnerships with renewable energy suppliers and organizations like the World Wildlife Fund for Nature (WWF), SM Prime endeavors to reduce its environmental footprint and advocate for sustainable practices in all areas of its operations.

SM Supermalls' SM Cares and SMDC's The Good Guys also remain actively engaged in various community initiatives, such as conducting community disaster preparedness programs, providing support programs for senior citizens and persons with disabilities, and promoting job generation and entrepreneurship through nationwide job fairs and MSME programs. Other initiatives include coastal clean-ups, the donation of school buildings and fire trucks, and the organization of eco-camps for youth. 

Jeffrey C. Lim, President of SM Prime Holdings shared, “At SM Prime, we're not just building spaces; we're cultivating lifetimes of progress and shared growth. Our commitment lies in empowering Filipinos to thrive within their neighborhoods, whether through convenient shopping experiences at SM Supermalls, quality living in SMDC homes, or fulfilling work environments in our office properties. We believe that individual success fuels community prosperity, creating opportunities, and driving the nation's growth for many years to come.”

SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people. For more information, visit www.smprime.com.


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Caltex Inks Deal with Aktor, Provide Fuel Support to its Organization Members

Caltex, marketed by Chevron Philippines Inc. (CPI) signed a partnership with Aktor to provide Caltex Saveplus cards to its members. (From left to right: Roel Faustino, Fuel Retails Manager CPI; Billy Liu, Country Chairman CPI; Dingdong Dantes, Chairman of the Board of Aktor and Iza Calzado, Board of Director of Aktor.)


Caltex, marketed by Chevron Philippines Inc. (CPI), recently partnered with Aktor -, a nonprofit, non-stock organization of Filipino actors and actresses in film, TV and the theater industry. The organization offers projects and activities related to education, mental health, and regional outreach programs for their member’s welfare.

Through Caltex’s partnership, Aktor members will receive Caltex SavePlus cards, which will allow Aktor members to unlock offers and discounts with their fuel purchases and earn Caltex Rewards points as well. 

“Being in the entertainment, film, theater, and TV industry also means always being on the road and on the go. It is very essential for us to have reliable transportation. With this partnership, we also want to ensure our Aktor members can focus on their craft without worrying about fueling up and making their journeys an enjoyable part of their work and that is why we believe the Caltex’s support through the Caltex SavePlus cards will be a big help to our organization. On behalf of Aktor, I would like to extend our heartfelt gratitude to the Caltex team for their trust and support. This partnership is just the beginning, and we look forward to exploring new opportunities for collaboration and innovation in the months and years to come,” said Dingdong Dantes.

“Caltex strives to serve the Filipino people by forging partnerships that help make its products and services more accessible to different areas and industries in the country. With its partnership with Aktor, Caltex diversifies its partners and proves that it does not just limit itself to the confines of its own industry. We will continue to partner with organizations that share the same values as ours.” said Billy Liu, CPI country chairman.

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FWD Life Insurance ranked top 3 life insurer in 2023

Sunday, April 21, 2024

FWD Life Insurance

FWD Life Insurance (FWD Philippines) soars as the top 3 life insurer in the Philippines in less than 10 years, as indicated in the Insurance Commission’s (IC) full-year 2023 report on New Business Annual Premium Equivalent (NBAPE).

NBAPE, a global standard adopted by the IC, measures the life insurance industry’s sales performance in a specific year by summing the payment methods used in the industry–regular and single premiums. With a recorded total NBAPE of Php4.59B, FWD Philippines climbs from sixth in 2022 to third rank in just one year, solidifying its position as one of the fastest-growing insurance companies in the country.

“As the insurer of the next generation, this achievement underscores our commitment to nation-building and protecting more Filipinos. This is a testament to how we are changing the way people feel about insurance, especially in the Philippines where the insurance penetration rate is at less than 2%,” shared FWD Philippines CEO and President, Antonio Manuel “Jumbing” De Rosas. “Thank you to our employees, partners, financial advisors, and distribution leaders for their commitment in empowering more Filipinos to celebrate living. Most especially to our customers, for their unwavering confidence and trust in FWD,” he adds.

This milestone coincides with FWD Philippines’ 10th anniversary since establishing roots in the country in 2014, and is attributed to the company’s customer-led and digitally enabled approach to deliver innovative, inclusive, and people-centric solutions that cater to the ever-growing needs of Filipinos. 

Innovating insurance and customer experience

FWD Philippines was hailed as #1 for customer experience among insurers according to KPMG’s Global Customer Experience Excellence Report 2023, further fortifying its thrust as the insurer of the next generation.

Enhanced customer experience initiatives were set in place, such as the first-in-the-industry 24/7 customer support hotline, which provides easily accessible channels for customers. FWD Philippines also introduced digital innovations like Omne by FWD, a 2-in-1 supercharged application with features that help customers build micro-habits and manage their policies. Additionally, the insurer adapted AI tools such as its chatbot Fi, which is now integrated with People Like You, an advanced tool that employs data analytics to recommend insurance solutions for customers. 

FWD Philippines also secured the No. 2 spot in the Million Dollar Round Table (MDRT) rankings among local insurance companies, a testament to its dedication to providing best-in-class customer experience and nurturing the next-generation of financial advisors. Alongside this achievement, the company also continues to bolster its nationwide presence by expanding of its distribution network and forging significant partnerships, exemplified by its recent collaboration with the country’s leading mobile wallet, GCash.

Moreover, FWD Philippines has innovated more inclusive and relevant insurance products such as The One for gamers and The One for music lovers, which are both designed to support and protect the next generation’s different passion points.

With technology and innovation at its forefront, FWD Philippines is geared up in strengthening its unparalleled commitment to nation-building and in changing the way people feel about insurance.

Learn more about FWD’s innovative products, services, and programs by visiting fwd.com.ph.
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From threads to treasures: How LIVE selling grew a local jewelry business

MJM Gold Jewelry

Transitioning from ready-to-wear (RTW) garments to gold jewelry marked a significant shift for MJM Gold Jewelry. However, it was their venture into TikTok Shop last year that truly propelled the company to new heights. 

Jane Marella, owner, and CEO of MJM Gold Jewelry, embarked on her entrepreneurial journey in 2014. Recognizing the shifting market dynamics, Jane pivoted her business to focus on crafting exquisite gold jewelry, thus laying the foundation for MJM Gold Jewelry's success.

Leveraging TikTok Shop for Growth

Since joining TikTok Shop in February 2023, MJM Gold Jewelry has undergone a notable transformation. "The reach we achieved with the TikTok community is on a different level — MJM gained nationwide recognition, which we hadn't been able to achieve before," shared Jane. 

Central to MJM Gold Jewelry's success on TikTok Shop is its authentic engagement with the platform's audience. Jane emphasizes genuine connection, treating customers as friends and engaging in meaningful conversations. This approach has fostered a sense of community around the brand, enhancing brand loyalty and customer engagement.

Maximizing Live Selling Capabilities

MJM Gold Jewelry capitalized on TikTok Shop's live selling capabilities, which played a key role in their growth. According to Jane, TikTok streamlined the process for live selling and made it more efficient for sellers. With its broad market reach and extensive viewer base, TikTok provided MJM Gold Jewelry with a seamless platform to engage with its audience and showcase its collection of gold necklaces, earrings, and bracelets on live streams.

Continuing to utilize TikTok Shop's features, MJM Gold Jewelry saw substantial progress. With a 39% Compound Monthly Growth Rate (CMGR) in livestream sales, their live sessions became must-watch events, driving sales and excitement among consumers.

As MJM Gold Jewelry's reputation grew, so did its sales figures. From February 2023 to February 2024, the brand observed a significant increase in Daily Active Gross Merchandise Value (DAGMV) with a staggering 54.8x uplift. This uptick in sales reflected the brand's ability to adapt and thrive in the digital landscape.

Empowering Local Businesses on TikTok Shop

"With the help of TikTok Shop, we're able to join campaigns and receive support, as our live sessions, short videos, and products are highlighted there. TikTok Shop is the number one commerce platform here in the Philippines. So, we must keep up because, for us, TikTok has been the way to uplift our business. Our business made a complete 360-degree turn," according to Jane. 

As MJM Gold Jewelry continues to thrive on TikTok Shop, its success story offers valuable insights for local businesses, showcasing the potential for sustainable e-commerce growth through strategic engagement and authenticity on the platform.

To experience the collection of gold neckaces, earrings, and bracelets firsthand, visit MJM Gold Jewelry's TikTok Shop storefront here.
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QBO, ITC, DTI, Propel Filipino Startups onto the Global Stage through ARISE Plus Philippines

Friday, April 19, 2024

Filipino Youth-led Startups


Twelve Filipino youth-led startups were unveiled during the kickoff event, marking the beginning of a transformative journey as they go on a 14-week training program designed to bring their business towards international success.

The Arise Plus Philippines Young Entrepreneurs (YE)! Boost Accelerator Program, funded by the European Union and led by the International Trade Centre, in partnership with the Department of Trade and Industry - Competitiveness Innovation Group (DTI-CIG) and QBO Innovation Hub, has just launched its 3rd Cohort. Twelve Filipino youth-led startups were unveiled during the kickoff event, marking the beginning of a transformative journey as they go on a 14-week training program designed to bring their business towards international success.

Arise Plus Ye! Boost Accelerator Program gathers young entrepreneurs under 35, preparing them to learn the tools and resources necessary to thrive in today's competitive market. With a focus on going from local to global, this program seeks to empower startups to scale their ventures beyond borders and make a remarkable impact on the international stage.

Through strategic partnerships facilitated by QBO, ITC, and DTI-CIG, the twelve participating startups will gain access to comprehensive training, mentorship sessions, and networking opportunities. These initiatives aim to prepare them to meet the challenges of the global market, positioning them for sustainable business growth and investor readiness in the global market.

The 12 handpicked startups participating in the Arise Plus Ye! Boost Accelerator Program Cohort 3 represents a diverse range of industries—from technology, sustainability, to healthcare, and beyond:

BCRemit: A London-based fintech company founded by Pinoys empowering OFWs with efficient money transfers.

PAMMÉ: A fashion brand crafting sustainable accessories from recycled plastic, made by women deprived of liberty.

Mylo Speech Buddy: Developer of a speech development app for children with autism and speech delay.

Hibla Philippines: A social enterprise preserving Philippine weaving traditions.

Nama Urban Farms: An urban agriculture startup cultivating nutritious produce.

Capilli: A social enterprise creating eco-friendly products from upcycled human hair waste.

REPAMANA: A circular fashion brand repurposing hotel textiles into new garments.

Nutricoach Inc.: A platform aiding dietitians in building and scaling nutrition clinics.

Reelist8: A PropTech x Shoppertainment marketplace for real estate transactions.

Prezenter: A company that simplifies presentations in under 10 seconds, helping teachers put their lessons on Smart TVs.

TERPCAP INC: An accessibility solutions provider for inclusive workplaces.

IndieCo: An SEO company blending human creativity with AI for business content.

QBO Innovation Hub boasts a great pool of over 50 experts spanning various industries, offering support and guidance to the startups throughout the program. These mentors are well-equipped to train the entrepreneurs to address a wide range of challenges and opportunities they may encounter.

"For the next 14 weeks, our startups will be immersed in a transformative journey of mentorship and workshops, equipping them to create wealth and enhance the lives of their employees. At QBO and IdeaSpace, we're committed to building a community where innovation thrives and drives societal impact," said Butch Meily, President of QBO and IdeaSpace.

“I know that your energy, passion, and ideas can really shape the future of trade in the Philippines.” shared by Mayara Louzada, Head of Youth & Trade Programme of ITC. We encourage you to take advantage of the top notch mentorship, training, and linkages that you will be getting through this accelerator program,” Louzada added.

"We are thrilled to embark on this journey with the exceptional entrepreneurs selected for Arise Cohort 3," said Miguel Lopez, National Youth Entrepreneurship Lead for the ITC. "We believe in the power of profound support and a great foundation. Through initiatives like Arise, we are committed to harnessing the strengths of our Filipino startups to help them reach the European market and champion their journey towards global success,” Lopez added.

To know more about QBO Innovation Hub and ARISE Cohort 3, please visit www.qbo.com.ph. Follow @QBOPhilippines to stay tuned for updates on upcoming learning sessions on Intellectual Property (IP), Investment Readiness, and more! Gear up for an enriching experience as the program kicks into high gear in the coming weeks.
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GS1 Standards Week 2024 to showcase latest advancements in barcode technology, global push for shift from barcode to QR code

GS1 Standards Week 2024

GS1 Philippines, the leading organization on local barcode standards, is set to join industry experts and stakeholders in supply chain and digital transformation for a global discussion on the latest barcode technology and the push for the transition from the traditional linear barcode to the 2D QR code during this year’s GS1 Standards Week 2024, which will take place from April 23 to 26, 2024 Philippine time.

This three-day virtual gathering will welcome over 5,000 member organizations from GS1 Philippines and numerous partners of GS1 around the world. Attendees can expect a series of informative sessions that will cover a range of industries, including retail, marketplaces, consumer packaged goods, fresh foods, healthcare, and transport and logistics, showcasing the latest barcode innovations.

A key highlight at the GS1 Standards Week 2024 will be the opening plenary session focused on the global push for the adoption of the 2D barcode, most popularly known as the "QR code." The next generation of barcodes will leverage web technologies and the current barcode system to store extensive product information in just one scan, promising limitless possibilities set to further improve operational efficiency in the supply chain industries and benefit brand owners, retailers, and consumers.

By 2027, GS1 Philippines aims to have prepared all sectors nationwide for a complete transition to 2D barcodes, anticipating that all global retail POS scanners will be equipped to read and process these advanced codes, supported by widespread adoption among brand owners.

"GS1 Standards Week 2024 marks a transformative milestone in our mission to drive the global supply chain industry forward. Amid rapid technological advancements, we are spearheading a new era of digital integration where enhanced barcode connectivity significantly boosts efficiency and sustainability worldwide. Join us as we chart the course for tomorrow's industry standards, celebrating groundbreaking innovations that are reshaping how the world does business," said Roberto "Bobby" Claudio, President of GS1 Philippines and the Philippine Retailers Association (PRA).

In addition to exploring the global shift to 2D barcodes, GS1 Standards Week 2024 will offer a comprehensive agenda that includes deep dives into the latest updates and features of GS1's standards. These discussions aim to assist businesses in complying with international standards and requirements crucial for the circular economy. 

Furthermore, the event will feature GS1's Global Standards Management Process (GSMP) working group sessions, designed to unite thought leaders from various sectors globally. These sessions will delve into cutting-edge, industry-wide standards, guidelines, and solutions, providing valuable insights for attendees.

With a strong lineup of leading experts from GS1 and other influential figures in the industry, the event promises to foster a collaborative environment aimed at revolutionizing retail supply chains through internationally recognized barcode technologies.

With its current 5,000 member organizations, GS1 Philippines is eyeing to reach 30,000 businesses nationwide by the end of 2024.

To learn more about GS1 Standards Week 2024 and register, you may visit the event's official website.

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TAG Resort Coron Selected as Venue for World Bank International Sustainability Workshop

Thursday, April 18, 2024

World Bank International Sustainability Workshop

World Bank selects TAG Coron as venue for international sustainability workshop attended by national and local government officials, community leaders and environment experts

Coron, with its stunning natural beauty and commitment to sustainable tourism, was the chosen venue for a significant World Bank conference focusing on sustainable landscape management. The three-day workshop brought together environmental experts, international stakeholders, and delegates — including country representatives from Indonesia, Thailand, Laos, the US, Singapore, and South Korea — to discuss regional best practices in recognizing forest land rights and sustainable landscape management.

Co-organized by the National Commission on Indigenous Peoples (NCIP), the Global Partnership for Sustainable and Resilient Landscapes (PROGREEN), and the World Bank multi-donor trust fund Enhancing Access to Benefits while Lowering Emissions (EnABLE), the workshop was held at eco-luxury hotel TAG Resort Coron. The event served as a platform for interactions between the World Bank officials, environmental experts, and the Tagbanua community leaders. With an agenda comprising land rights recognitions and exchanges on conservation strategies, the conference culminated with the awarding of Certificates of Ancestral Land Titles to the indigenous communities.

Present at the event as speakers and facilitators were Palawan Governor Victorino Dennis Socrates, Coron Mayor Mario Reyes, Jr., NCIP Chairperson Jennifer Pia Sibug-Las, PROGREEN’s Patricia Kristjanson, Senior Social Development Specialist Satoshi Ishihara, as well as NCIP officials and key World Bank officials.

TAG Resort Coron: The Epitome of Eco-Conscious Business Hospitality

The World Bank East Asia and Pacific Workshop on Recognition and Formalization of Land Rights in Forest Areas selected TAG Resort Coron as its official venue and sole accommodation provider for the international delegates after rigid screenings. The resort, which also champions eco-conscious tourism, boasts the largest ballroom in Coron, accommodating a large contingent of international delegates. Complementing its impressive event space are 112 rooms with all-inclusive amenities, ensuring a luxurious and restful stay for all attendees.

TAG Resort Coron

The Tagbanua people, cultural pillars of Coron, inspired the name for TAG Resort. Visual artist Kublai Millan's Bantayog ng Tagbanua takes centerstage in the resort to honor the tribe

“It is a privilege to be hosting this World Bank workshop which will further enhance cooperation in recognizing IP rights over ancestral lands and push for greater sustainable management of our forests,” said Stephen Rey Tagud, TAG Resorts, Inc. Managing Director. “The preservation of living heritage and the environment is really an integral part of our business DNA, and we welcome more opportunities to host worthwhile events like these in the future which serve as platforms for discourse and plans of action.”

With its successful hosting of the World Bank’s significant workshop, TAG Resort Coron reiterates its capability as a prime destination for business events — especially those that require a blend of luxury and eco-tourism.
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EastWest Continues to Break New Ground in Digital Banking with AI Chatbot ESTA

Monday, April 15, 2024

AI Chatbot ESTA

EastWest Bank, one of the fastest-growing banks in the country today and a pioneer in Philippine digital banking solutions, is thrilled to announce the latest updates on its groundbreaking artificial intelligence chatbot, ESTA (EastWest System Tech Assistant), available on Facebook Messenger.

For the past few years, this innovative tool has been redefining the digital banking experience for EastWest credit cardholders and employees alike, marking a significant milestone in the bank's commitment to technological advancement and customer service excellence. 

Designed to cater to the modern-day banking needs of its users, ESTA leverages the widespread use of Facebook Messenger to provide a platform where credit cardholders can effortlessly perform a variety of credit card services. From balance transfers and installment conversions to accessing Insta-Cash, ESTA offers a seamless and secure banking experience right at the fingertips of its users. In addition, it consistently generates Php1B in installment bookings monthly. 

Just recently, ChatGPT was incorporated in EastWest’s Customer Service functionality, resulting in a 75% reduction in Customer Service warm body interactions. In the near future, retrieving account information and performing transactions can be done not only by screen or button presses but via textual commands. Imagine having a digital assistant that can carry out commands like – “Compute my average spend on XYZ ecommerce for the last 6 months” or “Send Php10,000 to my husband’s EastWest bank account.”

This AI-powered convenience is a testament to EastWest's dedication to providing quick and easy solutions to meet the busy lifestyles of its customers.

ESTA Leveling Up

Further extending the ESTA experience, EastWest is proud to announce an upgraded version of ESTA for its employees. This new iteration integrates flawlessly with ChatGPT on Microsoft Teams, allowing staff to access knowledge bases that include the internet at large, internal manuals, store policies, MORB + Select BSP Circulars, the Corporate Credit Policy, and credit card product features more efficiently. This internal tool is designed to accelerate information retrieval, analysis and synthesis based textual and numerical work output, fostering a smarter, empowered and more productive workplace environment. It is similar to having a virtual assistant capable of conducting financial ratio analysis or crafting advertising copy for an ad campaign.

“ESTA represents a first-in-market innovation, offering unparalleled accessibility and convenience in digital banking. It exemplifies EastWest's commitment to leveraging technology to enhance the banking experience for both customers and employees,” said Efren dela Cruz, Jr., Head of Consumer Service Delivery at EastWest.

“Through constant improvements, upgrades and updates, EastWest aims to further ESTA's contribution to the bank's extensive digital capabilities, showcasing the bank's ongoing thrust for innovation and customer service excellence,” dela Cruz added.

Power to the Customers

EastWest reiterated its commitment to customers, highlighted by ESTA’s consumer-friendly features for an even more convenient banking experience, including the following:

  • Account Security: Real-time lock and unlock capabilities for primary and supplementary accounts. Real time notifications for and confirmation of suspicious transactions.
  • Promo Searches: Enhanced search functionality for promos by category or keyword, making it easier to find the best deals.
  • Real time display of transactions
  • Updating of addresses, mobile and email address
  • Other EastWest Credit Card Services: One stop shop for accepting information and documents for applications for credit limit increases, supplementary cards, disputes, balance transfers, annual fee waivers, insta-cash, and convert to installment

"ESTA represents more than just an advancement in digital banking technology; it embodies EastWest's vision for a future where banking is not only accessible but also seamlessly integrated into our customers' daily lives. Our commitment to innovation is driven by our dedication to providing exceptional service and convenience. With ESTA, we're not just keeping pace with the digital age—we're defining it," concluded Efren dela Cruz, Jr.

Experience the future of digital banking today with ESTA. Chat with ESTA on Facebook Messenger at www.ewlend.com/esta or apply for your EastWest credit card via the ESTA chatbot at www.ewlend.com/creditCard.

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Here's how these women-owned local shops win the game in the e-commerce industry

Wednesday, April 10, 2024

women-owned local shops

In the dynamic realm of e-commerce, women entrepreneurs are making significant strides, reshaping the landscape with their innovation and resilience. As the digital marketplace continues to evolve, attention turns to pioneering female-led enterprises, whose narratives of success serve as both inspiration and empowerment. Against this backdrop, TikTok Shop emerges as a platform to spotlight the achievements of women-owned local shops, showcasing their journeys and the distinctive offerings they bring to the table.

As the excitement grows for TikTok Shop's 4.4 Summer Saya, it's time to delve into the stories of exceptional women-led businesses thriving in the e-commerce domain. These entrepreneurs have found their footing on TikTok Shop and leveraged the platform's dynamic features to forge meaningful connections with their audience.

Hiraya Pilipina

Cleo Loque, the founder of Hiraya Pilipina, stands as one of the beacons of female entrepreneurship on TikTok Shop. With a mission to provide innovative solutions for women's everyday struggles, Cleo has carved a niche with products ranging from nipple pasties to silicone bras and dream bamboo pads. Despite facing initial challenges as a young entrepreneur, Cleo's perseverance and dedication have propelled Hiraya Pilipina to new heights.

TikTok Shop has played a pivotal role in Cleo's journey, providing a platform to showcase Hiraya Pilipina's products and connect with a wider audience. Through short-form videos and live selling sessions, she has fostered a vibrant community around her brand, with 60% of her revenue flowing from the platform. 

As Hiraya Pilipina participates in the 4.4 Summer Saya on TikTok Shop, customers can look forward to exclusive discounts on selected items. From April 4th to 7th, shoppers can enjoy significant savings, including a 10% discount on 10cm nipple pasties and a 20% discount on 13cm nipple pasties. Additionally, Hiraya Pilipina is offering a special promotion on dream bamboo pads: a buy one, take one deal that's enticing for customers looking to stock up. 

Gorgeous Glow Philippines

Rosenda Casaje, the mastermind behind Gorgeous Glow Philippines, transformed from an introverted entrepreneur to a multimillion-dollar business owner with the help of the opportunities available on TikTok Shop. Specializing in skincare and beauty products, Rosenda's brand aims to help women embrace their unique glow and radiate confidence. 

TikTok Shop's impact on Rosenda extends beyond her brand's growth. She has created job opportunities, providing livelihoods for numerous individuals and fostering economic empowerment within her community. Her brand's exponential growth, reaching multimillion-dollar levels, also enabled her to establish a dedicated 3,000-square-meter warehouse for Gorgeous Glow.

Through authentic content and genuine engagement, Rosenda has built a loyal following on TikTok Shop, garnering support and recognition for her brand. As Gorgeous Glow Philippines continues to thrive, it remains dedicated to empowering women and promoting self-confidence through its innovative skincare solutions. 

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DTI unveils top 5 startup finalists of ADVanCE for Creatives Program

Wednesday, April 3, 2024

ADVanCE for Creatives Program

The Department of Trade and Industry (DTI) has officially announced the top five startup finalists for the Accelerating Development, Valuation, and Corporate Entrepreneurship (ADVanCE) for Creatives Program on March 21, 2024, at the Launchgarage Innovation Hub in Quezon City.

Selected from an initial pool of eight growth-stage startups, the top five finalists underwent assessments focused on organizational capacity, business maturity, and readiness levels. In these sessions, DTI and Launchgarage evaluated each startup based on its product status, team dynamics, future objectives, and challenges, concentrating on how the program could support its growth. This ensured that the chosen finalists were not only well-prepared to navigate forthcoming challenges but were also positioned to make a significant impact on the creative sector through their innovative and scalable solutions.

The top five finalists are AniMattify, a startup transforming print ads into animations; KikoMonster Creative Studio, providing creative solutions from Zamboanga; Bihasa, merging instructional design with production for learning videos; ROC PH Digital Marketing Services, assisting businesses and professionals through website management, digital marketing consultation, creative design, and strategy implementation; and Bentamo, a tech startup showcasing creative Filipino brands. The finalists will undergo intensive training based on the specific interventions identified during the needs assessment.

The ADVanCE for Creatives program, launched on December 5, 2023, aligns with the visions outlined in the Innovative Startup Act (ISA) and the Philippine Creative Industries Development Act (PCIDA). This initiative underscores DTI's commitment to fostering entrepreneurship and economic growth in the Philippines.

DTI Undersecretary for Competitiveness and Innovation Group Rafaelita M. Aldaba commended the selected startups, emphasizing DTI's dedication to supporting their growth. “We extend our heartfelt congratulations to the top five startup finalists of the ADVanCE for Creatives program,” said Usec. Aldaba. “DTI is proud to support the development of these promising startups as they contribute to the advancement of the Philippine Creative Industries.”

The finalists will benefit from comprehensive training through a series of learning workshops, mentorship from industry experts, and customized business matching and acceleration programs. The program will culminate in a demo day in April, providing an opportunity for the startups to showcase their progress and attract potential partners and investors.

In addition to ADVanCE, DTI previously unveiled ten select creative startups and enterprises for the Incubation, Development, and Entrepreneurial Assistance (IDEA) program, further bolstering the Philippine Creative Industries.The selected startups for IDEA are Wika, 7x7 Development Corporation, MVRK Simulations, Pamitisan Shoe Shop, Transcend Studios Inc., Kwentoon, Carisle Media Corporation, Produkto PH, DND Denim N’ Denim, and Brave Story.
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TikTok Shop Enables Local Brand Inspi Philippines' Digital Evolution

Monday, April 1, 2024

Kenny Tsai
   Kenny Tsai, CEO and owner of Inspi Philippines

TikTok Shop, the dynamic e-commerce platform of TikTok, continues to champion local brands, amplifying their presence and fostering growth opportunities within the digital landscape as part of its commitment to supporting local businesses. Among the success stories emerging from the marketplace is Inspi Philippines, a longstanding garment manufacturing company based in Binondo, Manila.

Founded in 1989, Inspi Philippines embraces resilience and adaptability in navigating the evolving retail landscape. CEO and Owner, Kenny Tsai, emphasized how the company's success is rooted in the values of diligence and prudent financial management, making them a pillar of quality and innovation in the local market.

Harnessing TikTok for Business

Inspi's transformative journey took a significant leap with its partnership with TikTok Shop. Leveraging the platform's dynamic features, including its popular video editing features and shoppable content options, Inspi Philippines experienced an unprecedented surge in visibility and consumer engagement.

During Inspi Philippines' initial months on TikTok, the company prioritized developing its content strategy, producing short videos, and analyzing what appealed to its target audience. The exploration of various content strategies, including the use of trending sounds and video lengths, led to the discovery of a content formula that resonated with the local TikTok community.

Moreover, Inspi Philippines actively utilized TikTok's interactive features, such as live streams, to foster deeper connections with consumers. Through strategic implementation, they observed a significant increase in viewership, with a 24% uplift in Live Page Views in 2023. By encouraging user participation and feedback, Inspi Philippines created a sense of community around their brand, further enhancing brand loyalty and customer engagement.

Expanding Market Reach

Inspi Philippines has witnessed significant growth since partnering with TikTok Shop, experiencing a 69% uplift in Gross Merchandise Value for the second half of 2023 compared to the first half. This growth not only solidifies Inspi Philippines' position in the market but also highlights the role of TikTok Shop in driving tangible business outcomes for local brands.

The exposure gained from showcasing their products on TikTok's catalogs and TikTok Shop also opened up new opportunities for Inspi to also drive traffic to its official website. This heightened visibility resulted in a surge in consumer engagement and interactions, contributing to a more robust online presence for the brand. "Sobrang bilis lang ng pag-boost niya. Na-accept siya easily nung market, so it's experiential. (The speed at which TikTok Shop boosted our presence was remarkable. Our brand was easily embraced by the market, providing us with a truly experiential journey)," shared Tsai.

Driving Economic Activity and Community Engagement

Inspi Philippines' partnership with TikTok Shop underscores the platform's commitment to empowering local brands and providing them with the tools to thrive in the digital age. With its user-friendly interface and expansive reach, TikTok Shop offers a dynamic marketplace where sellers can engage with a diverse community of shoppers, driving business growth and fostering economic activity within communities.

Tsai emphasized the collaborative spirit that drives Inspi's success, stating, "We have a common goal that would lead to success by working as a team. We actively collaborate with a lot of local garment manufacturers, empowering them to scale up their production capacities, meet our growing demand, and contribute to job creation for a lot of Filipinos."

Looking towards the future, Tsai envisions boundless opportunities for Inspi within TikTok Shop. "The future of e-commerce, specifically, or retail, is already inside TikTok. Diyan lang iikot nang iikot yan (That's where it keeps revolving)," Tsai emphasized. "The opportunities are already there wherein a lot of SMEs are already doing it. So don't waste your time, mag-join na kayo agad (join in immediately)."
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At the Prime of their Lives: Prime Cast Brings 20 Years of EXXtraordinary Brand Events and Activations

Prime Cast Events

Prime Cast Events, a premier experience and activations agency in the Philippines is proudly celebrating its 20th anniversary. This year it is looking back at its two decades of unparalleled creativity, impressive executions, and unmatched commitment to its clients and vision.

Through the years, Prime Cast has established itself as a formidable corporate and brand partner, collaborating with different consumer products and services to bring their campaigns and visions to life. Today, the Company stands as a testament to the unwavering commitment of its people. This is the secret sauce that has made the Company one of the most preferred agencies for events, activations, creatives and digital services, both locally and across Southeast Asia.

The Prime Cast Experience, unlike any other

Vision and dedication. These two words are easy to throw around when describing a company or its people. But these words ring absolutely true for Prime Cast. Its sharp vision in conceptualizing events and activations for its clients sets it apart. The mark of a great agency is when they can anticipate your needs before you even know them – and dedicate their energies to uphold their promises. You can expect an all-encompassing support system with the Prime Cast team, where brands and companies are not treated as clients, but as partners and collaborators.

From a boutique agency to a massive team, ready to help brands reach their goals, Prime Cast has built a solid portfolio of work. And they do not plan on stopping. “We have seamlessly expanded our teams and services to cater to the growing and evolving needs of our clients. This reach has not only diversified our portfolio but has also enriched our experiences, enabling us to tailor our solutions to a wide range of markets,” shares Prime Cast Chairman and CEO Alex Valerio.

It is very telling that Prime Cast’s clients, from individuals to large FMCG companies, continue to have faith and confidence in its team. “To all our partner brands from then until now, we are very humbled and grateful for your trust. Your solid confidence has pushed us to raise the bar and exceed expectations,” adds Valerio.

Primed to Keep Succeeding

At the heart of Prime Cast’s success story are the dependable individuals of the team. “I want to thank our incredible staff, manpower, models, and execution partners who work perseveringly behind the scenes. Their passion and intensity have been the pillars of our growth and achievements. To everyone who has been a part of the Prime Cast family, thank you sincerely. Together, we have created a legacy and a mark on our lives and professional careers,” Valerio ends.

As Prime Cast raises a toast to its 20th year, the Company also looks ahead with excitement and great anticipation for the future. The journey so far has already been extraordinary. Prime Cast is certain though, that the best is yet to come. Here is to 20 years of EXXTRAORDINARY excellence. Congratulations and Happy 20th Anniversary to Prime Cast Events.
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Empowering Excellence: Kroma Entertainment Champions Women Leaders in Celebration of International Women’s Month

Saturday, March 30, 2024


Step into the doors of a rising media company that walks the talk of valuing diversity, equality, and empowerment within its walls. This International Women’s Month, Kroma Entertainment continues to champion and nurture their culture of inclusivity from the boardroom down to its studios. Inclusivity permeates every facet of the media company's operations, embodying its core values and principles.

Behind the success and accolades, it is the women leaders of Kroma Entertainment who stand tall, each one a trailblazer in her own right. With vision and expertise, these ten remarkable women have played pivotal roles in shaping Kroma's journey to prominence. Join us as we shine a spotlight on these extraordinary individuals who continue to propel Kroma Entertainment to new heights of excellence and innovation.

Denise Seva for LiveMNL and Music

Denise Seva boasts extensive experience in the domains of marketing, advertising, and broadcasting. As the General Manager of Live MNL and the Music division at Kroma Entertainment, Denise was able to expand the business from mounting brand events to reaching the music promoter scene and discovering new talent for an ever-evolving audience. From mounting Head In The Cloud and selling out seats to NIKI’s Nicole World Tour in minutes to staging hybrid branded events for a world-class clientele and giving homegrown artists from small towns big breaks, Denise leads in many ways. 

Jil Go for Tradigital Broadcast

Jil Go brings in years’ worth of experience in the fields of sales, marketing, and programs acquisitions and has been pivotal in the innovation of the Tradigital Channels Business of Kroma Entertainment. It was during Jil’s leadership that Pinoy Interactive Entertainment (PIE) was launched as a channel and evolved into a fully-digital platform with various programs. She is hands-on in the evolution of tradigital yet again, as Kroma adapts to the media's ever changing landscape.

Kat Bautista for NYMA

Responsible for handling Kroma’s artist management business is Kat Bautista, whose vision has been shaped by her experiences in the fields of marketing, technology, and strategy here and in the United States. She founded and currently leads NYMA, the talent management agency of Kroma Entertainment, and nurtures the burgeoning careers of content creators and entertainers alike. From handling local talent such as Abi Marquez and Kristel Fulgar, she grew the capabilities of NYMA, equipping her team to offer influencer management services and co-management of international talents such as Jamie Miller and Eric Nam. 

Bianca Balbuena for ANIMA

Bianca Balbuena serves as the General Manager for the studio and production arm of Kroma Entertainment, ANIMA. Assuming the role with an already stellar resumé in film, Bianca’s leadership inspires creatives to make content—films, series, podcasts, branded short-form—that showcases excellence in storytelling for various discerning audiences. Her tenure at Kroma has been a hit in itself, with her teams’ output attaining both commercial and critical successes here and abroad.

Mell Tolentino for Secret Menu

After taking on various leadership roles in the fields of communication and media for over two decades, Mell Tolentino now serves as the head of Secret Menu, where she leads the team in developing creative work for a diverse clientele with diverse needs. Mell uses her experience across various traditional and digital media to make Secret Menu a strong player in the field of B2B creative services, and help brands realize their creative vision through content that resonates with their audience

Sarah Santiago for Kroma PubCo

Sarah Santiago is the consummate publishing professional, with editorial and brand experience across different media platforms and audiences through the years. Today, she helms Kroma PubCo, the digital publishing business of Kroma Entertainment which powers youth-focused titles such as Wonder, FreebieMNL, and Complex Philippines. Her work enables Kroma Entertainment to tell the stories of a generation, giving young Filipino readers content that entertains, informs, inspires, and challenges norms. 

Joy Aquino for People (Human Resources)

With her vast experience handling human resources within the media industry, Joy Aquino now manages the People (Human Resources) department. She specializes in organizational and change management, performance management systems, among others, to cultivate current and potential Kroma employees.

Atty. Jane Delgado for Legal

Atty. Jane Delgado serves as Kroma’s Chief Legal Officer and Data Privacy Officer, overseeing the legal interests of the company’s diverse business units. Her legal counsel enables Kroma to navigate complex legal landscapes with confidence and ensures compliance with data privacy regulations. With Atty. Jane’s wealth of experience in the legal aspects of media, telecommunications, and retail, the company benefits from her extensive legal expertise, strategic thinking, and dedication to upholding the highest standards in legal matters.

Ro Manalo for Corporate Communications

Through her experiences in brand management, public relations, and media, Ro Manalo continues her career as the Head of Corporate Communications for Kroma Entertainment, making sure that the company's messaging aligns seamlessly with its values and resonates effectively with its diverse audiences. Amidst the competitive landscape of the entertainment industry, Ro is also instrumental in elevating Kroma Entertainment's presence, making it known to consumers and stakeholders alike as a rising star in entertainment.

Cheng Kabigting for Strategy and Governance

Cheng Kabigting brings over a decade of experience with leading digital and media brands nationwide to her role as Head of Strategy and Governance at Kroma Entertainment. Her journey at Kroma began as the Head of Sales and Marketing, where she laid the foundational strategies for the company's market presence. Prior to Kroma, she was instrumental in the digital business expansion of Globe Telecom, driving significant mobile data and content partnerships. Cheng's strategic foresight and leadership have been pivotal in establishing and overseeing the Strategy and Governance team at Kroma, guiding the company to new heights of success.

With these women holding the torch, Kroma Entertainment stands as a beacon of empowerment, diversity, and innovation in the entertainment industry. Each leader brings a unique perspective and skill set, contributing to the company's success and fostering a culture of inclusivity.

Their collective achievements reflect the commitment of Kroma Entertainment to not only showcase creative excellence but also to create an environment where women thrive in leadership roles. By highlighting these remarkable women during International Women’s Month, Kroma Entertainment reinforces its dedication to breaking barriers and inspiring the next generation of talent.

CEO Ian Monsod proudly shares how Kroma upholds the importance of celebrating and empowering women to lead their respective fields, "At Kroma Entertainment, we celebrate not just the achievements of our incredible women leaders, but the diverse perspectives and strengths they bring to our collective success. Today, we honor the progress we've made towards true equality, recognizing that fostering an inclusive workplace is not only the right thing to do but also a strategic imperative for innovation and excellence. It is my honor to work daily with these amazing women—media professionals, entertainment experts, leaders in every way.”

As the company continues to evolve, guided by these influential women, Kroma Entertainment remains at the forefront of positive change in the entertainment landscape, setting an example for the industry to embrace inclusivity and celebrate the achievements of women in all aspects of their business.

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