FWD Life Insurance (FWD Philippines) strengthens its position as an industry leader with multiple prestigious awards, demonstrating its commitment to corporate governance and its customer-first approach by providing first-to-market innovations.
FWD Philippines secured the Top 2 spot in the 2024 Million Dollar Round Table (MDRT), a prestigious recognition from the ‘Premier Association of Financial Professionals.’ FWD Philippines also won two Golden Arrows at the Asean Corporate Governance Scorecard. The company’s Data Protection Officer is also among the Top 5 Data Protection Officer Finalists of the Year at the Privacy Awareness Week (PAW) Awards 2024, organised by the National Privacy Commission (NPC).
Aside from these corporate awards, FWD Philippines also won awards from tech and creativity award shows for its fully customizable and affordable insurance plan designed for the widely underserved gaming community, The One for gamers.
“These awards showcase our unwavering commitment to nation-building as we strengthen our position as the insurer of the next generation,” shared Jumbing De Rosas, President and CEO of FWD Philippines. “Innovation is just one part of the solution to expanding financial inclusion in our country. We will continue to work together with our partners to help more Filipinos build their best future.”
To launch The One for gamers in 2023, FWD Philippines formed an industry-disrupting partnership with the Mobile Legends: Bang Bang Professional League-Philippines (MPL-PH) Season 12. This led to multiple wins from key industry award-giving bodies like the Public Relations Society of the Philippines’ 58th Anvil Awards, 4As Philippines’ Kidlat Awards, Marketing Excellence Awards, and PANAta Awards.
At the recent Digital Marketing Association of the Philippines’ (DMAP) Boomerang Awards, FWD Philippines won the Tech Innovator of the Year – Advertiser. Meanwhile, The One for gamers was proclaimed Tech Innovation of the Year and garnered two category-specific awards — a Silver Boomerang for Gaming and a Bronze Boomerang for Commerce.
FWD Philippines also won Gold for Excellence in AI-Powered Storytelling and Bronze for Excellence in Data-Driven Marketing at the Marketing Excellence Awards for its dynamic content engine, an AI tool that uses Metadata to create up to 4,096 unique ads that adapt in real-time, optimizing engagement across social media and delivering FWD’s innovative offerings.
Most recently, FWD Philippines won four awards at the Mobile Marketing Association (MMA) SMARTIES Awards, including two Gold Smarties awards for Emerging Tech Marketing (Data Insights/Contextual Marketing) and AI Marketing (AI-Driven Creative Excellence), a Silver Smarties award for AI Marketing (AI-Powered Audience Engagement); and the prestigious Best in Show award.
In recent years, the insurance market has gained significant traction among millennials and Gen Zs, who are more digital-savvy and expect technology to be part of their customer journey. However, FWD Philippines believes human interaction remains vital for all age groups, leveraging tech like generative AI to complement, not replace, human touchpoints.
Beyond its success with The One for gamers and its dynamic content engine, FWD Philippines also received Bronze award at the Asia-Pacific Stevie Awards for SparktheDream, a Community Care initiative launched in 2023 with the Junior Achievement of the Philippines (JA Philippines) to enhance young Filipinos’ financial literacy, enabling them to be proactive changemakers.
Read more about how FWD is changing the way people feel about insurance at www.fwd.com.ph.