Mang Inasal, the Philippines’ Grill Expert, continues to set the bar high in innovative and consumer-focused public relations, earning two Gold and one Silver at the prestigious 60th Anvil Awards. Held at the iconic Fiesta Pavilion of the Manila Hotel, the event recognized the brand’s excellence in impactful marketing and PR campaigns.
A Triumph Against Hundreds of Competitors
Competing against over 586 entries, Mang Inasal emerged as a standout in 2024, bringing home top honors for three of its most engaging campaigns:
- Gold for Pork BBQ Media Launch (PR Programs – Marketing and Brand Communication)
- Gold for #MangInasalKahitSaan Digital and PR Campaign (PR Programs - Best Use of Digital)
- Silver for "Love the Flavors, Love the Philippines" (PR Programs – Arts & Culture/Heritage/Tourism)
“These Anvil awards are more than just recognitions; they’re a testament to our dedication to connecting with our customers in meaningful ways,” said Mang Inasal President Mike V. Castro. “This honor tells us that our efforts, whether in-store or online, truly resonate with our customers. It drives us to keep improving, listen to their needs, and find new ways to serve them better. This is a shared victory with our customers — they inspire everything we do.”
Award-Winning PR Campaigns That Captivated Audiences
1. Pork BBQ Media Launch: A Star-Powered Sensation
Mang Inasal’s Pork BBQ Media Launch clinched Gold for its stellar execution in marketing and brand communication. The mid-2024 event created massive buzz with a high-energy, celebrity-driven launch that positioned the brand’s Pork BBQ as a must-try for Filipino food lovers, especially younger audiences who crave new and exciting flavors.
2. #MangInasalKahitSaan Digital and PR Campaign: Digital Excellence
Winning Gold for Best Use of Digital, this campaign turned an innovative idea into an online sensation. Featuring giant order numbers with QR codes linked to manginasaldelivery.com.ph, it redefined digital engagement. With the help of influencers, media buzz, and organic social media conversations, Mang Inasal amplified excitement around its delivery service, proving that creative digital strategies can drive real-world impact.
3. "Love the Flavors, Love the Philippines": A Culinary Celebration
Securing a Silver in the Arts & Culture/Heritage/Tourism category, this campaign showcased Filipino flavors on a grand scale. In collaboration with the Philippine Department of Tourism, it highlighted the richness of local cuisine, elevating Mang Inasal as not just a brand but a cultural ambassador for the Philippines’ vibrant culinary heritage.
A Legacy of Excellence in Public Relations
Following its stellar performance at the 59th Anvil Awards—where it won four Golds and one Silver—Mang Inasal’s continued success reinforces its commitment to PR excellence and brand innovation.
The Anvil Awards, often dubbed the ‘Oscars of Public Relations’ in the Philippines, are presented annually by the Public Relations Society of the Philippines (PRSP). Each year, the awards recognize outstanding PR campaigns and business communication initiatives from leading brands, agencies, and institutions. With rigorous judging by esteemed local and international experts, winning an Anvil signifies industry leadership and creative excellence.
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Mang Inasal’s latest Anvil victories prove that beyond serving delicious grilled favorites, the brand is also a leader in consumer engagement, digital innovation, and cultural celebration. Cheers to more milestones ahead!