SM Supermalls has once again proven its leadership in the retail industry by being named the Philippines’ Strongest Brand for 2025 by Brand Finance, the world’s foremost brand valuation consultancy. With a Brand Strength Index (BSI) score of 95.0 out of 100, the highest among all Philippine brands, SM Supermalls is setting new benchmarks in brand trust, innovation, and customer experience.
Unmatched Brand Strength in the Philippines
While BDO Unibank retained the top spot in overall brand valuation for the second year, SM Supermalls secured the #1 ranking in brand strength, signaling its unrivaled reputation and impact on consumers and stakeholders alike.
This accolade reflects SM Supermalls’ leadership in marketing excellence, digital transformation, and community-centered initiatives, making it a powerhouse in the country's ever-evolving retail landscape.
“SM Supermalls’ achievement as the strongest Filipino brand this year symbolizes success built on scale, innovation, and customer experience,” said Alex Haigh, Managing Director of Brand Finance Asia-Pacific. “Its role in commerce and the community makes it a brand deeply embedded in the nation’s cultural fabric.”
Fueling Growth Through Purpose and Innovation
SM Supermalls continues to push boundaries by delivering exceptional retail experiences and building vibrant communities through purpose-driven campaigns. From integrating digital innovations to reimagining mall spaces, the brand has consistently adapted to meet the needs of Filipino consumers.
“Being named the Philippines’ strongest brand affirms the passion and dedication of our SM family,” said Steven T. Tan, President of SM Supermalls. “Our greatest reward is knowing that we make people’s lives brighter every day that’s what truly matters.”
Why This Recognition Matters
The Brand Finance Global 500 ranking is based on rigorous evaluation standards, including ISO 10668 (Brand Valuation) and ISO 20671 (Brand Evaluation), making it one of the most credible indicators of brand performance worldwide. For investors, partners, and tenants, this recognition reaffirms SM Supermalls as a trusted growth partner and a catalyst for inclusive development.
SM Supermalls: More Than Just Retail
More than just a place to shop, SM Supermalls has become a symbol of hope, progress, and Filipino pride. It empowers communities, supports local enterprises, and leads the way in creating sustainable, people-centric developments.
With a network that continues to grow across the country, SM Supermalls proves that true brand strength lies in how it serves, uplifts, and inspires the people it touches every day.
SM Supermalls also extends its congratulations to BDO, which maintained its position as the Philippines’ most valuable brand for the second year in a row, a testament to the strength and stability of the SM Group across multiple sectors.