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HONOR Philippines is proving that local success can truly make waves internationally. In just three years since its market comeback, the tech giant has risen from re-establishing its presence to becoming one of the most celebrated and fastest-growing brands in the HONOR global network.
This remarkable journey was in the spotlight during the HONOR SEA & Middle East Summit, held last August 10–12 at the Marriott Grand Ballroom in Pasay City. The event gathered leaders from 35 countries to exchange strategies, celebrate wins, and learn from each other’s best practices.
From Local Comeback to Global Benchmark
Since its return to the Philippine market in August 2022, HONOR Philippines has delivered a winning combination of:
- Strategic, timely product launches
- Strong partnerships with retailers and distributors
- A deep understanding of Filipino consumer needs
At the summit, HONOR Philippines executives shared their growth story—highlighting how their approach not only elevated their local market position but also set a standard for other HONOR branches worldwide.
A Proud Moment for the Team
Stephen Cheng, Vice President of HONOR Philippines, expressed pride in being able to share the brand’s journey with an international audience.
“From day one, our mission has been to bring the best technology and experiences to the Filipino people. Being recognized globally validates our hard work and motivates us to keep pushing boundaries—not just to lead locally, but to inspire globally,” Cheng said.
HONOR Philippines’ 3-Year Milestones
In just 36 months, HONOR Philippines has achieved:
- 40+ devices launched catering to various price segments
- #1 Hero Product ranking for three consecutive years
- 100%+ year-on-year sales growth, with record-breaking models like HONOR X9b, HONOR X9c, and HONOR 400
- Sold-out product launches, including the HONOR 400 selling out in 3 days
- 2,500+ retail stores and 2,000+ regional sales advisors nationwide
A Blueprint for Success
HONOR Philippines’ growth story is now seen as a model within the HONOR global network. By combining innovation, strong customer engagement, and smart market strategies, the brand has proven that even in a fiercely competitive smartphone market, it’s possible to dominate both locally and inspire globally.
What’s Next for HONOR Philippines?
With this recognition, HONOR is set to expand its footprint even further, bringing world-class smart devices to more Filipino consumers and strengthening its role in shaping the future of mobile technology.
If you’re a tech enthusiast, now’s the perfect time to keep an eye on HONOR’s upcoming launches—you might just be holding their next record-breaking device in your hands.