When it comes to affordable, effective medicine, one name has earned the trust of generations of Filipino families — TGP. Now, the country’s leading generics brand is doubling down on its mission with a new campaign that reminds everyone of a simple truth: “Pag dating sa quality, dapat TGP Generics.”
A Legacy of Accessible Healthcare
TGP’s story began in 1949 as the Pacific Insular Company, a small pharmaceutical business with a big vision: make healthcare affordable and inclusive for every Filipino. Long before generics became widely accepted, TGP was already at the forefront, offering safe, effective, and budget-friendly medicines that allowed more families to get the treatment they needed without breaking the bank.
Fast forward to today, with over 2,100 branches nationwide, TGP continues to make healthcare access easier for communities across the country.
Judy Ann Santos Brings Authenticity to the Message
The new campaign is led by award-winning actress and hands-on mom, Judy Ann “Juday” Santos, whose own commitment to her family mirrors TGP’s dedication to Filipino households.
Known for her genuine care and practicality, Juday chooses only what’s best for her loved ones — and that includes the medicine they take. Her endorsement comes with a heartfelt reminder:
“Siguraduhin ang Quality: Dapat TGP Generics!”
This year’s campaign is even more special as Juday is joined by her mother, also a TGP endorser, symbolizing how trust in TGP spans generations.
TGP offers value-for-money medicines and supplements without compromising quality. Their approach ensures that more Filipinos, regardless of income, can make informed health choices and get reliable treatments.
In a time when healthcare costs are rising, brands like TGP prove that quality doesn’t have to mean expensive. With trusted generics and a message that hits home, they’re not just selling medicine — they’re championing healthcare equality for all.