A partnership that brings world-class music closer to every Filipino musician
The harmony between innovation and passion just hit a new high note. Lyric, the country’s largest musical instrument retail chain, is now the official and exclusive distributor of Casio digital pianos and weighted portable keyboards in the Philippines.
This exciting partnership unites two music industry giants, Lyric and Casio, both driven by the same goal: to make high-quality instruments accessible to musicians, educators, and hobbyists across the nation.
A new era for Filipino musicians
With this collaboration, Casio’s beloved piano lines Celviano, Privia, and Casiotone series will now be available through Lyric’s 24 retail stores, nationwide dealer network, and online shop at www.lyric.ph.
“Lyric has always admired Casio for creating unique products that serve many markets,” shared Zorobabel Sayson, General Manager of Lyric. “With our wide retail presence and Casio’s innovative lineup, this partnership opens huge opportunities for both brands.”
Through this distribution deal, Filipino musicians can now experience Casio’s signature quality, backed by Lyric’s reliable local support, service, and accessibility.
Casio’s signature sound meets Filipino creativity
For decades, Casio has been a pioneer in merging technology with musical artistry.
The Celviano Grand Hybrid developed with legendary piano maker C. Bechstein captures the authentic touch and tone of a concert grand piano while embracing cutting-edge digital innovation.
The Privia series delivers a sleek, lightweight, and professional-grade experience with features like Bluetooth connectivity and realistic hammer-action keys.
For beginners and hobbyists, the Casiotone and CDP series offer rich sound and user-friendly features such as pitch bend wheels and bundled stands, making them ideal for both learning and performance.
“This is a major step for Lyric,” Sayson added. “Casio is the top digital piano brand in many countries, and we’re ready to bring that same excellence to Filipino musicians.”
Shared vision: Empowering Filipino music
The partnership goes beyond business, it’s about nurturing local talent.
Alma Joy Cristobal, President and CEO of Lyric, shared, “Casio’s focus on innovation perfectly aligns with our mission to support Filipino musicians. Together, we aim to inspire creativity and elevate musical expression.”
Cristobal also highlighted Lyric’s long-standing advocacy of giving musicians free access to instruments during events, especially in underserved areas. “With the Casio Grand Hybrid, we can now bring the grand piano experience anywhere—it’s powerful yet portable.”
Casio now available nationwide
Starting this quarter, Casio’s full range of digital pianos and keyboards is available at all Lyric stores nationwide. Shoppers can explore demo units, attend product workshops, and purchase in-store or online.
“Anyone can now visit our stores to experience the latest Casio models firsthand,” Cristobal said. “We welcome musicians of all levels to discover what makes Casio exceptional.”
Championing Filipino talent
To kick off the partnership, Lyric has tapped local artists to showcase Casio’s versatility. Among them is Kai Honasan, a classically trained pianist and indie folk-pop artist, now an official Lyric x Casio ambassador.
Cristobal teased, “We’ll be introducing more ambassadors soon—Filipino musicians who embody creativity, innovation, and passion for music.”
Shaping the future of sound
Both Lyric and Casio envision this partnership as a step toward a more technology-driven music landscape in the Philippines.
“Casio’s music business continues to evolve with digital technologies,” Cristobal concluded. “Together, we aim to create instruments that meet the needs of new generations and ever-changing music trends.”