Starting the year on a high note, EastWest Ageas has proven that purpose-driven storytelling and innovation can stand out even in a highly competitive industry. The fast-growing insurance company took home four prestigious awards at the 61st ANVIL Awards, earning two Gold and two Silver trophies during the ceremony held on January 28, 2026.
Recognized as the gold standard of public relations excellence in the Philippines, the ANVIL Awards are organized by the Public Relations Society of the Philippines (PRSP). This year’s competition was especially tough, with over 600 campaign entries from nearly 200 organizations across the country. Against this backdrop, EastWest Ageas’ multi-category wins mark a defining milestone for the brand.
A Strong Showing at the Country’s Premier PR Awards
EastWest Ageas stood out for its cohesive brand narrative and future-ready initiatives. Its flagship brand campaign, “For Your PURPLE,” emerged as one of the night’s biggest winners, earning Gold in Marketing and Brand Communication and Silver in Corporate Identity and Branding.
Beyond trophies, the campaign delivered measurable impact. According to NielsenIQ data, “For Your PURPLE” boosted EastWest Ageas’ brand awareness score from 12 percent to 22 percent, making it the fastest brand health growth in the local insurance industry. For a sector often perceived as traditional and conservative, this leap reflects how resonant messaging and clear purpose can drive real results.
Innovation at the Core with PURPLE AI Toolkit
Another major highlight of the evening was Gold recognition in the Employee Engagement Category for the “PURPLE AI Toolkit.” This initiative is EastWest Ageas’ AI-powered platform designed to support employees and sales teams through smarter, more efficient processes.
The toolkit showcases the company’s commitment to machine learning and digital innovation, using technology to optimize insurance services and empower its people on the ground. In an industry where trust and speed matter, investing in employee tools ultimately translates into better customer experiences.
This win reinforces that EastWest Ageas’ innovation efforts go beyond customer-facing campaigns. They also focus on building a workplace that equips teams with the tools they need to succeed.
Inspiring Careers Through Purpose-Driven Recruitment
Completing the awards sweep, EastWest Ageas’ agency recruitment initiative “Pursuit of PURPLE” received Silver in the Change Communication Category. The campaign invited aspiring financial consultants to join the organization, positioning insurance as a career path rooted in purpose, impact, and personal growth.
By reframing recruitment as a meaningful journey rather than just a job opportunity, the campaign resonated with professionals seeking work that aligns with their values.
A Brand Story That Dares to Be Different
For EastWest Ageas, the recognition is not just about winning awards. It is about validating a brand story built on people, purpose, and the courage to stand out.
“Our PURPLE story, the story of purpose and people, has made its mark in an industry full of established players,” shared Greg Martin, Chief Distribution and Marketing Officer. “We have always chosen the courage to be quirky and to challenge the norm. We know that our story is compelling, convincing, and clear, and we back it up with future-ready efforts that truly help our employees and sales team. We are grateful for the recognition of our work.”
The consistent use of “PURPLE” across branding, technology, and recruitment reflects a clear identity that connects internally and externally.
A Commitment Beyond Awards
The wins at the 61st ANVIL Awards also mark EastWest Ageas’ third consecutive year of recognition at the prestigious event. For the company’s leadership, this milestone comes with both pride and responsibility.
Sjoerd Smeets, President and CEO of EastWest Ageas, reflected on the achievement, saying, “This is our third consecutive year to be part of the ANVIL Awards, and we thank the people who made these wins possible. To be recognized among the greats in our industry is a high honor in itself, but this reminds us that we must match that honor with the responsibility to give our customers service that goes beyond being award-winning. We promise to deliver service that is impactful in helping them pursue the purpose they have set for the people in their lives.”
This perspective underscores the brand’s long-term vision. Awards are a milestone, not the finish line.
Looking Ahead in 2026
With four ANVIL trophies to start the year, EastWest Ageas is set to continue expanding its reach and strengthening connections with more Filipinos throughout 2026. The company remains focused on empowering both customers and employees through purposeful communication, innovation, and service excellence.
For those following developments in branding, insurance, and corporate storytelling, EastWest Ageas’ ANVIL Awards sweep is a reminder that authenticity and innovation can still break through in even the most established industries.