DepEd and Chalkboard Launch the ARAL Program: A New Initiative to Boost Literacy and Numeracy in Public Schools

DepEd and Chalkboard Launch the ARAL Program: A New Initiative to Boost Literacy and Numeracy in Public Schools

Monday, October 21, 2024

In a landmark initiative aimed at enhancing the quality of education in the country, the Department of Education (DepEd) has entered into a formal partnership with Chalkboard, a leading provider of tutoring services, to launch the Academic Remediation, Acceleration, and Livelihood (ARAL) Program. This program seeks to address the pressing challenges in literacy and numeracy faced by Filipino students, particularly in public schools.

The Memorandum of Agreement (MOA) was signed on October 14 at the DepEd Central Office in Pasig City by DepEd Secretary Sonny Angara and Chalkboard CEO Kristine E. Brown. This partnership brings together the strengths of both the public and private sectors to promote improved educational outcomes for K-10 learners.

A Collaborative Effort for Quality Education

The ARAL Program embodies a synergistic collaboration between DepEd and Chalkboard, leveraging their combined expertise to ensure accessible, high-quality education for all Filipino learners. This partnership aligns with the government’s mandate to provide accessible, quality education as outlined in Republic Act 8525, otherwise known as the “Adopt-A-School Act of 1998,” which encourages private sector involvement in improving public education.

During the signing ceremony, DepEd Secretary Sonny Angara highlighted the importance of collaboration in achieving the department’s goals. “DepEd is committed to ensuring that quality education is accessible to all Filipino learners, and this partnership with Chalkboard is a significant step toward that goal. By working together with the private sector, we can improve the academic performance and overall well-being of our students,” he noted.

Comprehensive, Evidence-Based Curriculum Powered by Advanced Technology

At the heart of the ARAL Program lies Chalkboard’s evidence-based curriculum, meticulously designed to ensure effective learning outcomes. This curriculum is grounded in the latest educational research and best practices, ensuring that each component is proven to enhance literacy and numeracy skills. A key feature of this curriculum is its integration of advanced technology to process data and inform the progress of each student.

ARAL Program Structure and Implementation

The ARAL Program employs a comprehensive, evidence-based strategy to address learning deficits exacerbated by the COVID-19 pandemic. Developed by Chalkboard, the program offers up to 25 days of targeted tutoring over six weeks, delivered through both in-person and digital platforms. This high-frequency, intensive approach is supported by research demonstrating substantial improvements in literacy and numeracy skills.

The program includes several key components:

• Personalized Learning: The tutoring sessions are tailored to meet the unique needs of each student, ensuring that every learner receives the appropriate support.

• Nutritional Support: Recognizing the connection between nutrition and learning, the ARAL Program will provide nutritious snacks or meals during each tutoring session to support students’ well-being.

• Community Upskilling and Engagement: The program involves local community members as paid tutors, creating economic opportunities while fostering a supportive educational environment.

• Holistic Development: In addition to academic support, the ARAL Program aims to develop students’ socio-emotional skills, preparing them for success both in and outside of the classroom.

Chalkboard has designed the program to be scalable and sustainable, ensuring it can be replicated in different regions and communities across the Philippines. “We believe that education is the key to unlocking the full potential of every child,” said Kristine E. Brown, CEO of Chalkboard. “The ARAL Program is our contribution to improving the educational landscape of the Philippines, particularly in addressing the learning gaps that have been exacerbated by recent challenges such as the pandemic.”

Target Beneficiaries and Community Impact

The primary beneficiaries of the ARAL Program are K-10 students in public schools, particularly those struggling with literacy and numeracy. The program’s implementation will begin with pilot schools, and its success will be measured through Chalkboard’s assessment system, supplemented by DepEd’s assessment tools.

The program not only benefits students but also the wider community. Local community members will be engaged as paid tutors or food vendors, providing them with meaningful employment opportunities while contributing to the educational success of the students.

DepEd will coordinate closely with Chalkboard to select target areas and ensure smooth program implementation. Monitoring and evaluation will be conducted throughout the program’s two-year duration to ensure that it delivers tangible and verifiable results.

A Model for Future Educational Partnerships

The ARAL Program will be funded through partnerships with private sponsors, local government units, and other supporting entities. With the support of these stakeholders, the program aims to create a lasting positive impact on the academic performance and socio-emotional development of Filipino students.

This collaboration between DepEd and Chalkboard is seen as a model for future public-private partnerships in education. Both parties are optimistic that the ARAL Program will not only help bridge current learning gaps but also lay the foundation for long-term educational improvements in the country.

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AF Payments unveils first-ever Mobile Legends: Bang Bang beep™ cards

AF Payments unveils first-ever Mobile Legends: Bang Bang beep™ cards

Saturday, October 19, 2024

AF Payments, Inc., the brains behind beep™ cards, has teamed up with digital entertainment enabler UniPin and international gaming developer and publisher Moonton Games to launch co-branded beep™ cards featuring your favorite heroes from the popular mobile game, Mobile Legends: Bang Bang (MLBB).

Get ready to cop the new MLBB collectible card series showcasing 15 different hero designs, to be revealed at different times. Each MLBB limited edition beep™ card also includes a unique code that unlocks exclusive in-game items worth over PHP 300,000 in total, bringing your gaming experience to the next level.

“This exciting collaboration is a game-changer in the world of digital payments. By launching our first gaming-centric beep™ cards with a globally recognized brand such as Mobile Legends: Bang Bang, beep™ is building a fun and unique connection between digital payments and the passionate gaming community. It’s a fresh way of integrating with pop culture and showcasing our innovative spirit and dedication to our customers,” said AF Payments, Inc. President & CEO Jonathan Juan “JJ” Moreno.

“This collaboration is an exciting partnership for us in UniPin. This allows us to provide Mobile Legends: Bang Bang fans a way to represent their love for their game and their favorite hero through their purchase of exclusive beep™ cards,” said Dennis Christian Dominguez, Country Manager, UniPin Philippines.

This development also marks another significant milestone for Moonton Games, perfectly timed with the 8th anniversary of Mobile Legends: Bang Bang, as well as the M6 World Championship happening later this year.

MOONTON Games Business Development Manager for Game Publishing Kevin Acuña said, “It brings us great pleasure to engage in a collaboration with UniPin to provide our gaming community with a new way to express their love for Mobile Legends: Bang Bang. We hope that this partnership also makes commuting a thrilling experience for our fans.”

Calling All Brands: Join the beep™ Movement

AF Payments Inc. is opening doors for brands to leverage the beep™ card as an effective promotional channel. With the opportunity to create co-branded beep™ cards that combine transit convenience with powerful brand visibility, companies can engage millions of public commuters—a key demographic that includes young professionals, students, and everyday consumers. Whether you’re in retail, tech, entertainment, or beyond, beep™ cards can be customized to showcase your brand while delivering a valuable service to your audience.

“With beep™’s extensive network and strong presence in everyday life, brands have a unique chance to reach consumers through an innovative and highly visible medium,” Moreno added. “These cards aren’t just for payments; they’re collectibles, they’re promotions, and they’re part of the digital payment revolution.”

The collectible MLBB beep™ cards fully function as stored value cards usable on train lines, city and P2P buses, modern jeepneys and other transport lines, and at various retail outlets. These cards are now available for purchase in designated booths at the terminals of BGC Bus (McKinley), BGC Bus (Market Market), and One Ayala, as well as online at beep™’s official stores on Lazada and Shopee for only PHP 399.00.

This collaboration is a testament to beep™’s strategic vision to broaden its brand presence and enhance customer engagement through innovative partnerships and product offerings. By positioning itself as not just a payment solution but a brand that resonates with diverse consumer interests, including gaming, beep™ can connect more meaningfully with its audience, reinforcing its market leadership in the digital payment space.

Follow beep™ on Facebook, X, Instagram , and TikTok  for more information.

Meanwhile, organizations and other businesses looking to partner with AF Payments, Inc. may visit the website  or contact the Service Desk at (02) 87379600 (Landline), 09175121319 (Globe Line), or 09985819675 (Smart Line).

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Pioneering innovation and sustainability in the cosmetics industry

Pioneering innovation and sustainability in the cosmetics industry

Wednesday, October 16, 2024

 With sustainability and digitalization at the heart of the global cosmetics industry, COSMETICON 2024 opened its doors at the Acacia Hotel in Alabang. This year’s theme, “Digitalization, Innovation, and Sustainability,” positioned the event as a beacon for Micro, Small, and Medium Enterprises (MSMEs) seeking to thrive in an evolving market.

This is the second annual cosmetics conference organized by the Chamber of Cosmetics Industry of the Philippines (CCIP). The day commenced with Christine Michelle P. Reyes, president of the CCIP, who underscored the importance of innovation and regulatory compliance in her opening remarks. “COSMETICON 2024 is about pushing the boundaries of what’s possible in cosmetics while ensuring that our businesses remain compliant, sustainable, and innovative,” said Reyes.

The morning session started with Maria Lynette M. Macabeo, FDA regulatory officer, who discussed promo permit regulations, followed by Maria Astrid M. Ambata, who covered post-marketing surveillance. Gilbert Maximo from DENR’s Environmental Management Bureau gave an overview of new chemical regulations, a crucial subject in today's industry.

Keynote Speaker, Dr. Samuel A. Zacate, director general of the Food and Drug Administration (FDA), delivered a well-received presentation on functional cosmetics and F-Pop, stressing the role of regulatory bodies in innovation and public safety.

After the keynote, Claire Pasicolan from the Philippine Drug Enforcement Agency (PDEA) presented on the understanding of PDEA regulations and their impact on the cosmetics industry. The morning ended with a panel discussion featuring regulatory experts, moderated by Janina G. Tan of Jradiance Corporation, focusing on industry challenges.

The afternoon session shifted focus to digital marketing, testing, and logistics. Terence Rene T. Iguidez III, from Sigmatech Inc., demonstrated advanced laboratory equipment for cosmetic products, while Ray Caguin, Country Director of LOCAD, discussed business sustainability amid digitalization. This was followed by Urk Acapulco of Xceler8 Technologies, who spoke on industry productivity solutions.

An insightful industry-sharing session was led by Marjorie Racines, Technical Services Head at Wipro-Splash Corporation, on substantiating cosmetic claims. The Professional Regulation Commission (PRC) was represented by Hon. Adoracion P. Resurreccion, Chairperson of the PRC Chemistry Board, who discussed the issuance of Certificates of Authority to operate chemical laboratories.

The day concluded with networking opportunities, sponsor presentations, and closing remarks from Maricar O. Lopez, Board Secretary of Connell Bros. Co. Pilipinas, Inc., reinforcing the importance of collaboration for the industry's growth.

The conference was undoubtedly a resounding success, highlighting many learnings from speakers including the growing importance of functional cosmetics, as outlined by FDA director Dr. Samuel Zacate. He emphasized that functional cosmetics not only enhance beauty but also provide added health benefits, making regulatory compliance more crucial than ever.

FDA officials Maria Lynette M. Macabeo and Maria Astri M. Ambata shared business compliance with detailed updated on promo permit regulations and post-marketing surveillance. Lastly, Insights into sustainable business models in the digital age, shared by LOCAD’s Ray Caguin, highlight how companies can adapt to modern market demands while remaining environmentally and economically sustainable.

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MMDA Empowers Vitas Communities Through Waste Management Seminar

MMDA Empowers Vitas Communities Through Waste Management Seminar

Monday, October 7, 2024

The Metropolitan Manila Development Authority (MMDA), through the Metro Manila Flood Management Project (MMFMP), continues to drive community-based solid waste management (SWM) initiatives by conducting its SWM seminar series.

This seminar aims to educate and empower communities about the environmental impact and benefits of proper solid waste management (SWM) practices, like waste segregation at source and storage, recovery and recycling, and disposal. This initiative targets to demonstrate to residents and empower barangays with the necessary knowledge on how proper waste management can be a source of economic gain, offering a real incentive for communities to adopt and sustain these practices.

During one of the recent regular Mobile Materials Recovery Facility (MMRF) operations, an extensive workshop was conducted for over 50 participants coming from Barangay 154, showcasing the practical application of SWM principles. By integrating educational activities with the MMRF operations, the MMDA highlighted the immediate and tangible benefits of proper waste management. The seminar also introduced some new techniques to increase the value of recyclable materials.

Since July 17, 2024, 769 residents from 20 barangays in Vitas have already participated, reflecting the growing community interest and engagement in sustainable waste management practices.

"The Solid Waste Management seminar exemplifies our commitment to educating and empowering communities to see the value in waste. By providing practical knowledge and showcasing real-life success stories, we aim to inspire more people to participate in sustainable waste management practices. Together, we can create a cleaner, more prosperous Metro Manila," concluded MMDA Chairman Romando Artes.

“Through initiatives like the Pera Sa Basura seminar, we are not only teaching waste management techniques but also showing communities how these practices can directly benefit their daily lives. From reducing household waste to earning through recycling, we are empowering residents to take charge of their environment and be part of a larger solution for a sustainable Metro Manila,” added MMDA SWMO Director Josias E. Syquimsiam, Jr.

Highlighting the Benefits and Community Impact

The SWM seminar focuses on showing residents that waste materials, when properly managed, can be exchanged into valuable commodities. Through the MMDA's Mobile Materials Recovery Facility (MMRF), participants learned about a "commodity exchange or barter system" where they can exchange recyclable materials for groceries and other goods. The point system employed by the MMRF ensures that residents receive fair compensation based on the market value of their recyclables, with an additional 25% added to encourage participation.

The seminar also equipped the participants with knowledge on proper handling of recyclables, including segregating and sorting the materials according to type, cleaning the recyclables, and drying them as well. Types of recyclables included plastics, glass bottles, papers, metals and electronic waste.

Engaging Activities and Hands-On Learning

To reinforce the practical aspects of waste management, the seminar featured interactive activities such as "Segre-game Time" and "Role-Trash Trivia."

Key activities throughout the day included:

● SWM Talks: Attendees learned about the financial incentives of SWM, including how to earn money by segregating and recycling waste. Experts shared their knowledge on starting businesses using recycled materials.

● Segre-game Time: An interactive game where participants shot blocks with images of solid wastes into the corresponding trash bins labeled by type. Successful players received special prizes, reinforcing the importance of proper waste segregation.

● Role-Trash Trivia: Participants spun a roulette and answered questions about waste management. Correct answers were rewarded with prizes, making the learning process fun and engaging.

These games were designed not only to educate but also to reward participants with prizes, further illustrating the immediate benefits of proper waste segregation. The hands-on experience of using the MMRF system allowed residents to directly apply what they learned, turning theory into practice.

Community Commitment and Future Plans

The seminar also served as a platform for community leaders to express their commitment to sustaining the MMRF operations. Barangay officials from the participating barangays continue to share their plans of educating residents about the economic and environmental benefits of proper waste management. They also highlighted the importance of maintaining these practices to ensure long-term sustainability and community well-being.

Mary Grace Capulong, Barangay Secretary from Barangay 154, Manila stated, “Our community has embraced the idea that waste is not just trash but a resource that can be converted into something valuable. The MMRF seminar has opened our eyes to the advantages that proper waste management can offer, and we are committed to maintaining these practices for the long-term benefit of our residents.”

The MMDA and MMFMP remain committed to continuing these efforts, with upcoming seminars scheduled for other barangays, which will further encourage residents to participate in the program, helping to build a more sustainable and prosperous Metro Manila.

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Angeles City, Pampanga hailed as Best Emerging Culinary City Destination in Asia

Angeles City, Pampanga hailed as Best Emerging Culinary City Destination in Asia

Tourism Secretary Christina Garcia Frasco celebrated the newest recognition of Angeles City, Pampanga as Asia’s Best Emerging Culinary City Destination at the World Culinary Awards Gala Ceremony 2024. Conferred on Wednesday (October 3), the award further solidifies Angeles City’s status as a rising star in global food tourism.

"This prestigious recognition of Angeles City as Asia's Best Emerging Culinary City Destination underscores the exceptional talent, creativity, and dedication of its local chefs and food artisans. The city’s rich culinary heritage, led by its iconic dishes like sisig, continues to captivate food enthusiasts not only in the Philippines but across the world, showcasing the power of Filipino cuisine on the global stage," Secretary Frasco said.

The award was received on behalf of Secretary Frasco by Department of Tourism (DOT) Central Luzon Regional Director Richard Daenos in Dubai, UAE, marking the city’s first-ever accolade in this prestigious category.

Secretary Frasco extended her heartfelt congratulations to the local government unit (LGU) of Angeles City, along with local stakeholders and the food community, for their undaunting efforts in preserving and promoting the city’s culinary legacy. “This award is a testament to the collective hard work and passion of the people of Angeles City and the province of Pampanga in safeguarding and celebrating their unique culinary heritage,” Frasco remarked.

The Tourism Chief likewise lauded Angeles City’s efforts to protect its culinary treasures, including an ordinance that recognizes Sisig Babi as an Intangible Heritage of the city. Known for its iconic sisig, tokwa’t baboy, street food, and bibingka, among other cherished dishes, the city’s culinary landscape is diverse, offering both local and international cuisine, making it a must-visit destination for food enthusiasts.

At the awards ceremony, Regional Director Daenos connected with prominent figures in the culinary industry, many of whom were eager to learn more about the state of the Philippines' food culture.

Angeles City competed against other renowned food destinations in Asia, including Hanoi, Vietnam, Kuala Lumpur, Malaysia, Taipei, Taiwan, and Kyoto, Japan

The award is a testament to the robust food tourism initiatives of the Department, including the DOT Region 3's Food Talks, the First International Conference on Kapampangan Cuisine & Food Tourism, the HARP Cook-Off Challenge, and the Culinary Familiarization Tours. These efforts, coupled with initiatives like Food Mapping for Pampanga and the development of the GastroVentures Tour, have significantly contributed to the region's culinary prominence.

"The Department of Tourism remains committed to elevating our culinary tourism through sustained efforts in promoting food heritage, cultural exchange, and innovation. Angeles City’s accolade is a testament to how food can be a driving force for tourism, and we look forward to continuing our work in highlighting the diverse flavors and rich food culture that define our country," added the Tourism Chief.

In addition to these regional efforts, the DOT has been actively spearheading food tourism initiatives nationwide, including the First UN Tourism Regional Forum on Gastronomy Tourism for Asia and the Pacific held in Cebu last June and the Philippine Eatsperience in Manila earlier this year, further cementing the country's culinary reputation.

The World Culinary Awards, a sister event to the World Travel Awards, recognizes and rewards excellence in the culinary industry following a year-long search for the world’s leading culinary brands.

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beep™ powers Clark Loop bus relaunch

beep™ powers Clark Loop bus relaunch

Sunday, October 6, 2024

Encouraging Cities to Follow Clark’s Lead in Promoting Cashless Transport

Clark Development Corporation (CDC) and AF Payments, Inc. (AFPI) recently marked a major milestone in the Philippines’ public transportation evolution by launching the Clark Loop bus operations with a fully cashless Automated Fare Collection System (AFCS).

The event, attended by CDC President and CEO Atty. Agnes VST Devanadera, DOTr Undersecretary Andy Ortega, LTFRB Chairperson Atty. Teofilo Guadiz III, and AFPI’s Chief Commercial Officer Sharon Fong, symbolizes Clark’s commitment to transforming itself into a modern, efficient, and digitally advanced city.

The Clark Loop bus service covering 25 stops from SM City Clark to the Clark International Airport caters to employees, visitors, and tourists within the Clark Freeport Zone. By adopting beep™ card or beep™ QR tickets as exclusive modes of payment, the Clark Loop has eliminated cash handling, offering a faster, safer, and more efficient public transportation experience.

“We want to showcase a disciplined transport system in Clark, and this government-led pilot will help us refine the service before allowing private sector involvement. We are starting with 10 buses on the Clark Loop. It’s cashless, with Wi-Fi, GPS, and it runs on time. Our aim is to influence passenger behavior, emphasizing discipline and punctuality,” said CDC President Atty. Agnes VST Devanadera.

“The shift to cashless payment systems is not just about modernizing public transportation, it is about improving the lives of commuters. beep™’s cashless payment solution not only enhances passenger experience but also reduces operational inefficiencies and supports sustainable urban development,” said AF Payments, Inc. President & CEO Jonathan Juan “JJ” Moreno. “We hope this initiative in Clark encourages other cities to adopt similar systems as part of a broader nationwide effort to modernize public transportation.”

The relaunch of Clark Loop as the first fully cashless bus system in Central Luzon further demonstrates beep™’s capability to deliver seamless, modern payment solutions at scale.

Its success is a clear example of how cities can leverage digital payment systems to improve public services, presenting a model for other cities and municipalities to follow as they aim to modernize public transport systems and provide better services to commuters. The streamlined boarding process through cashless transactions leads to reduced congestion and shorter travel times, ultimately boosting ridership and satisfaction levels.

Convenient and Cashless: How It Works

To travel with beep™ card on the Clark Loop bus line, commuters may line up at any of its stops, hop on, tap in upon entering, then tap out upon alighting the bus. They can also purchase beep™ QR tickets in advance exclusively through the beep™ app, downloadable in the App Store or Google Play. Note that the QR ticket must be used within 24 hours from the time of purchase, or it will be forfeited without a refund. To use it, simply scan the QR ticket upon riding the bus.

Fares start at P15, depending on the number of stops traveled. A full 25-stop travel from SM City Clark to Clark International Airport costs P49.50. Some channels may also charge a minimal convenience fee.

Expanding the Footprint

Clark Loop’s integration into AFPI’s network now benefits millions of beep™ users by offering seamless connectivity across different transport systems. With plans to expand further in the transportation sector, beep™ is committed to providing innovative, customer-centric services that improve everyday commuting experiences while supporting the broader push towards a cashless society. Commuters and businesses alike can benefit from AFPI’s seamless payment systems, which are integrated across various sectors.

Cities across the Philippines can take inspiration from Clark’s digital transformation. With proven results in enhancing public transport, promoting sustainability, and delivering a better commuter experience, it's time for local governments and transport authorities to adopt cashless fare systems like beep™ to create smarter, more efficient urban transport networks. By doing so, they will help build a future where commuting is not just faster and easier, but also part of the digital revolution for a better urban lifestyle.

Transport operators and other businesses looking to partner with AF Payments, Inc. may visit the website or contact the Service Desk at (02) 87379600 (Landline), 09175121319 (Globe Line), or 09985819675 (Smart Line).

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PH showcases culinary heritage at Terra Madre Salone del Gusto 2024

PH showcases culinary heritage at Terra Madre Salone del Gusto 2024

Thursday, October 3, 2024

The Department of Tourism (DOT), in collaboration with Slow Food Communities and various stakeholders, proudly showcased the Philippines’ rich culinary heritage on the global stage by leading the country’s delegation to the world-renowned Terra Madre Salone del Gusto 2024 in Turin, Piedmont, Italy, from September 26 to 30, 2024.

This biennial international event, the largest of its kind, attracts over 600 exhibitors from around the globe and features workshops, conferences, and food tastings that promote good, clean, and fair food practices. The 2024 edition served as a platform to highlight unique food cultures with a focus on sustainability and the preservation of culinary traditions.

"The Philippines' participation in Terra Madre Salone del Gusto 2024 is a significant moment as we present the richness of our food traditions to an international audience. Our delegation reflects the strength and passion of our local communities, with each member working to promote the use of native ingredients and sustainable agricultural methods. Our involvement underscores the nation’s commitment to integrating sustainable agricultural practices into the tourism experience, aligning with the global movement toward food sovereignty," said DOT Secretary Christina Garcia Frasco.

A Showcase of Regional Cuisines and Heritage Dishes

The Philippine Pavilion featured signature dishes and heritage cuisine from various regions, including Cavite, Bacolod, Negros, Capiz, Aklan, Panay, the Cordilleras, and other areas in Luzon and the Visayas. Guests savored heirloom recipes such as Inasal, Adobo, Sinigang, Kinalabasa, and Kinilaw, along with the distinctive flavors of artisanal products like heirloom rice, native vinegar, and Philippine artisanal salts. Philippine coffee also took center stage, highlighting the country's coffee trails and slow food community experiences.

For five days, the Philippine delegation engaged audiences through interactive workshops, panel discussions, and immersive food tastings, while top-tier chefs and culinary experts prepared special menus that blended traditional and modern techniques. The featured resource persons shared insights on sustainable food practices, heritage recipes, and the role of indigenous ingredients in promoting biodiversity.

Philippine Pavilion: A Crowd Favorite

The Philippine booth was among the most popular in the international pavilion, consistently drawing large crowds of event-goers eager to learn about the Philippines’ food culture and sample its diverse offerings. The booth became a hub for food enthusiasts to experience the best of Filipino cuisine, sample artisanal salts, sip on innovative Philippine cocktails, and enjoy the country’s world-renowned coffee. The delegation also took the opportunity to promote the Philippines' leading tourist destinations directly to consumers and fair attendees, presenting a holistic view of the country’s vibrant culture and sustainable tourism offerings.

Strengthening Global Partnerships

A delegation of 90 farmers, chefs, restaurateurs, and advocates for good, clean, and fair food represented the Philippines at Terra Madre Salone del Gusto 2024. These individuals embody the heart of the country’s agricultural and culinary sectors, each dedicated to showcasing the richness and diversity of Filipino food traditions while promoting sustainable practices.

Among the key activities that highlighted the Philippines’ participation were the talks and panel discussions on sustainable tourism and food systems. Resource speakers from the Philippines, including renowned culinary experts and community leaders, were featured in several panel discussions to share the country’s progress and insights on sustainable agriculture, food sovereignty, and Slow Food Travel initiatives.

Bacolod Launched as Slow Food International Hub for Asia and the Pacific

A key highlight of the Philippine participation was the signing of a Memorandum of Agreement (MOA) designating Bacolod City, Negros Occidental as the official hub of Slow Food in Asia. This milestone solidifies the Philippines' role as a leader in the Slow Food movement within the region, championing biodiversity, food sovereignty, and fair food systems.

"The Philippines has one of the most organized Slow Food networks in Asia, and our delegation underscores our commitment to championing our unique food heritage and sustainability. We are excited to foster global partnerships not only in promoting good, clean, and fair food, but also in developing and promoting Slow Food Travel. With Bacolod recognized as a Slow Food International hub for Asia and the Pacific, we aim to further elevate the country’s status as a key player in sustainable food systems and place the Philippines at the forefront of the global movement toward Slow Food Travel and sustainable agriculture, providing a platform for regional collaboration and innovation," Secretary Frasco added.

The DOT also announced its bid to host Terra Madre Asia Pacific in the Philippines in 2025, making it a convergence venue for the Asia Pacific region.

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Empowering Communities, Awarding Success: MMDA and Coca-Cola Recognize Metro Manila’s Top Barangays for Recycling Achievements

Empowering Communities, Awarding Success: MMDA and Coca-Cola Recognize Metro Manila’s Top Barangays for Recycling Achievements

The Metropolitan Manila Development Authority (MMDA) and Coca-Cola Beverages Philippines Inc. (CCBPI) recently hosted the awarding ceremony for the "Tapon to Ipon: Basta Klaro, Panalo! Barangay Contest" at the MMDA Arena. The event marked the culmination of a four-month initiative that encouraged barangays to actively collect and recycle the most clear PET plastic bottles, Coca-Cola returnable glass bottles (RGBs) and crates, as part of a broader effort to promote environmental sustainability and responsible waste management.

The Tapon to Ipon initiative, which integrates CCBPI’s "Tapon to Ipon: Basta Klaro, Panalo!" program with the MMDA’s Mobile Materials Recovery Facility (MMRF) project, has been instrumental in engaging communities in resource recovery and waste reduction. Twenty-one (21) barangays participated in the contest, which ran from April to July 31, 2024, with the top-performing barangays being recognized and rewarded for their efforts.

Each of the barangays exchanged clear PET bottles and Coca-Cola returnable glass bottles as well as small and big crates, with assigned equivalent points for Coca-Cola products.

Top Barangays and Impact on Community

The top barangays, which demonstrated exceptional commitment to the cause, were led by Barangay Pinagsama of Taguig City winning the top prize, Barangay Tejeros of Makati coming in at second place, and Barangay Bayanan of Muntinlupa City securing third place. Barangay Tatalon of Quezon City was honored as fourth place, and Barangay Batis of San Juan City claimed fifth place. Certificates of Participation were given to the remaining barangays who participated in the collaboration.

These barangays collectively contributed to the collection of over 10,000 kilograms of clear PET bottles, more than 480 pieces Coca-Cola crates, and over 16,000 pieces of Coca-Cola returnable glass bottles. The collected materials were then exchanged for Coca-Cola products, further incentivizing the residents to participate actively in the program. The goal is for all collected clear PET bottles to be brought to PETValue Philippines, the country’s pioneering bottle-to-bottle recycling facility, giving limitless lives by turning the bottles into new food-grade recycled PET (rPET) bottles.

The top three barangays were awarded significant funding to further support their sustainability initiatives, focused on waste recovery and recycling. These funds will be used for resources and materials to develop and implement programs that will continue to promote responsible waste management within their communities. The initiative not only highlights the importance of environmental stewardship but also empowers communities to take concrete steps towards sustainability.

Barangay Chairperson Hon. Maria Victoria Mortel-Balidoy of Brgy. Pinagsama, Taguig City, acknowledged the positive impact of the program on reducing waste in their waterways, saying, “While flooding remains a concern in our community, the Tapon to Ipon initiative has significantly reduced the accumulation of PET bottles and other recyclables in our waterways. Through this program, our residents have learned to see value in collecting these items for incentives, instead of disposing of them improperly. This has greatly lessened the amount of waste contributing to blockages. With continued efforts, we hope to further reduce flooding risks as we strengthen our waste management practices at the barangay level and spread awareness throughout the community. The key to lasting change is in creating a culture of recycling, and we are committed to making this a permanent part of our daily lives.”

Partnership for a Cleaner Future

“The Tapon to Ipon initiative not only reduces plastic waste but also empowers communities by showing them that small actions can lead to significant change. By participating in this program, barangays are not just contributing to a cleaner environment but also setting a positive example for other communities to follow. This is how we build a culture of sustainability, one bottle at a time,” said MMDA Chairman Romando Artes.

MMDA Solid Waste Management Office Director Josias E. Syquimsiam Jr., emphasized the success of the initiative and how it paves the way for a more proactive community, saying "The Tapon to Ipon Barangay Contest has been a very successful initiative to promote collection of clear PET bottles and RGBs for recycling with the support of the Mobile Materials Recovery Facility of the MMDA. This Barangay Contest has shown us the power of community engagement in addressing the issue of plastic waste. By incentivizing recycling, we’ve been able to make a significant impact on waste reduction and foster a culture of environmental responsibility. We are confident that this is not the end of our initiative, but a start to an even cleaner Metro Manila."

Atty. Juan Lorenzo Tañada, VP for Corporate and Regulatory Affairs of CCBPI added, "This partnership with the MMDA is truly significant, as we strive to help clear our waterways to prevent flooding, especially during typhoons. Our collaboration perfectly aligns with our commitment to foster cleaner communities and a better future for all, by making collection and recycling systems more accessible. Getting over 20 barangays together to join and participate is really a big deal for us and we are very happy with the outcome of the collective effort of all the barangays. We are proud partners of the MMDA, and we look forward to continuing this engagement as a long-term initiative."

Future Initiatives

The MMDA and CCBPI plan to build on the success of this initiative by expanding the Tapon to Ipon program to more barangays in Metro Manila. Future collaborations will include more sustainability-focused initiatives and community engagement activities aimed at reinforcing the importance of recycling and proper waste management.

The event closed with an awarding ceremony, photo opportunities, and a commitment from all stakeholders to continue working together to promote a cleaner and greener Metro Manila.

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PepsiCo Announces Alternō as 2024 APAC Greenhouse Accelerator Winner; Program Helps Promote Sustainable Innovation in the Region

PepsiCo Announces Alternō as 2024 APAC Greenhouse Accelerator Winner; Program Helps Promote Sustainable Innovation in the Region

Sunday, September 29, 2024

• The program - in its second year in the region - aligns with PepsiCo’s sustainability strategy (pep+) and aims to inspire change in the F&B industry through collaboration and innovation. 

• Alternō demonstrated its low-cost thermal energy storage solution that champions one of the three key focus areas of the Greenhouse Accelerator program - sustainable agriculture.

PepsiCo, today, unveiled Alternō as the winner of its 2024 Greenhouse Accelerator Program - APAC edition, highlighting the company's ongoing desire to help foster next-generation solutions for a more sustainable future. The Greenhouse Accelerator is an important initiative within PepsiCo’s pep+ strategy, which seeks to promote sustainability across the company’s operations. By supporting entrepreneurs across APAC, including the Philippines, who focus on reducing waste, improving food security, and addressing climate change, PepsiCo is reinforcing its efforts to work towards a sustainable food system that benefits both people and the planet.

This year, one of the finalists of the program was Takachar, a Filipino startup which was chosen for its innovative approach to transforming crop and forest residues into high-value, carbon-negative products like fertilizers, chemicals, and biofuels—helping to advance climate justice. By developing small, low-cost, portable systems that attach to tractors and pick-up trucks, Takachar enables deployment to remote rural areas, empowering local bioeconomies while helping to reduce the air pollution and carbon emissions caused by open-air biomass burning.

Selected from a group of 10 finalists across APAC, including the Philippines, Thailand, Vietnam, Australia, and China, the 2024 Greenhouse Accelerator Program winner, Alternō, was selected for its pioneering approach to reducing carbon emissions across agriculture, industry, and residential heating through thermal energy. 

As part of their win, Alternō will receive an additional USD 100,000 grant to further develop its solution. This grant will be instrumental in helping them to scale their sand-based battery, which was recently piloted at PepsiCo’s food plant in Vietnam, completing a pellet drying project with a view to trial heating oil next. 

“Winning PepsiCo’s APAC Greenhouse Accelerator Program 2024 is a pivotal moment for our startup,” said Hai Ho, Co-Founder and COO of Alternō. “PepsiCo’s mentorship and resources have helped us sharpen our strategy and accelerate our growth. We look forward to further collaborating with PepsiCo to expand the reach of our solution and contribute to a more sustainable future.”

The Greenhouse Accelerator Program is designed to be a launchpad for startups that are reimagining the future of business through sustainability. Participants received personalized mentorship from PepsiCo executives, a USD 20,000 grant, and access to PepsiCo’s extensive industry network, positioning them to bring their innovative solutions to market faster.

Wern-Yuen Tan, Chief Executive Officer (CEO), APAC and Chief Commercial Officer (CCO) of PepsiCo, remarked, “The APAC Greenhouse Accelerator Program goes beyond celebrating a single winner; it highlights the growing momentum behind sustainable innovation. Through our pep+ strategy, PepsiCo is proud to support visionary entrepreneurs who are helping to build a future where businesses and the planet can thrive. By fostering collaboration, mentorship, and access to resources, we’re helping to scale innovative ideas that seek to address critical environmental and social challenges. This program represents an investment in the future of our planet, and we look forward to continuing this journey, ensuring these solutions can continue to grow and benefit generations to come.”

A diverse panel of judges evaluated the startups based on their innovation, feasibility, scalability, and alignment with PepsiCo’s sustainability goals. The panel included Pariwat Wongsamran, Deputy Executive Director of the Innovation System at National Innovation Agency; Yosavee Niranvichaiya, Senior Investment Manager for Thailand at Circulate Capital; Oranuch Lerdsuwankij, CEO and Co-Founder of Techsauce Investor; Alan Choi, Senior Vice President and Chief Financial Officer at PepsiCo APAC; Ashley Brown, Vice President of Supply Chain ANZ and Chief Sustainability Officer at PepsiCo APAC; and Sudipto Mozumdar, GM, IndoChina Foods and CCO for APAC at PepsiCo.

In just four months, the 2024 Greenhouse Accelerator Program has launched seven startup pilots within PepsiCo’s value chain, focusing on Climate Action, Sustainable Agriculture, and Circular Economy, which are tackling challenges like reducing carbon emissions, improving resource efficiency, and fostering circular supply chains. Building on the success of the 2023 cohort, which now has four pilots running at various stages, the 2024 pilots are setting the stage for improved environmental and operational impact.

Among last year’s participants, TURN, a finalist, has successfully partnered with Gatorade to launch the Gatorade x TURN reusable cup, which is currently being piloted with AFLW and AFL clubs in Australia. The initiative is expected to replace approximately 200,000 single-use cups, exemplifying the impact that Greenhouse startups can have on sustainability. Adiona - a startup that brings real-time data visibility to delivery operations - is already in a second-phase pilot with wheels on the ground, analyzing PepsiCo’s delivery data and proposing efficiency improvements at its Tingalpa plant. These enhancements can potentially reduce the distance travelled and, consequently, help to lower CO2 emissions.

Last year’s GHAC winner, Powered Carbon, has reached multiple business milestones since participation. Powered Carbon has, to date, provided its low-carbon bio-fertilizer to PepsiCo's potato fields across Guangdong, Shandong, Gansu, and Inner Mongolia. Since participating in the Greenhouse Accelerator program, Powered Carbon has not only raised market awareness and attracted the attention of investors but has also enjoyed a six-fold surge in income since August 2023.

PepsiCo is exploring a third edition of the Greenhouse Accelerator Program in APAC, set for 2025. To date, startups across the previous 11 editions worldwide have generated a total of USD 200 million in annual revenue, showcasing the program’s ability to fuel growth and support the launch of sustainable solutions.

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Brgy. Molobolo’s path to clean water: A community-managed initiative against scarcity

Brgy. Molobolo’s path to clean water: A community-managed initiative against scarcity

Tuesday, September 24, 2024

Residents of Brgy. Molobolo, together with representatives of the Alternative Indigenous Development Foundation, Inc. (AIDFI) and The Coca-Cola Foundation (TCCF), stand in front of the Agos Water Tank

Water collection was both a household concern and a shared community responsibility in Brgy. Molobolo in the Municipality of Cauayan, Negros Occidental. Parents and children needed to walk thirty minutes and wait at least two hours to fill their water containers from a water source in their barangay, which would not always cover all their daily water needs.

This water issue forced residents to conserve water whenever possible, but even that was not always sufficient. Water was a daily struggle, and each night, they went to bed hoping they could find enough for the next day.

This was the reality for Brgy. Molobolo residents until 2021, when the Alternative Indigenous Development Foundation, Inc. (AIDFI) implemented a clean water access project with a financial grant from The Coca-Cola Foundation (TCCF).

How water started flowing in Brgy. Molobolo

For Brgy. Molobolo, AIDFI used a gravity-fed water system to bring water closer to residents. The project connected a pipeline from the elevated water source, allowing the water to flow down to shared tapstands within the community and helping eliminate the need for a half-hour walk and two-hour wait at the stream. Additionally, water filters are provided to households to block debris and prevent bacteria from passing through.

Access to water has brought comfort to the residents. No longer burdened by the physically demanding task of water collection, they can enjoy the safety and security of having water at their doorstep.

The availability of safe water has also positively impacted community programs, including feeding programs that improve residents' health and nutrition. Convenient access to safe water reduces the health risks associated with collecting and consuming water from distant and potentially contaminated sources. This improvement in water accessibility has enhanced their quality of life and fostered a sense of community well-being and progress.

“Ngayon, sa bahay na lang kami naghihintay. May schedule pero sufficient talaga yung tubig. Hindi na kami mahirapan na [pumila] at pumunta sa malayo para mag-igib [ng tubig],” Myren Edoria, a resident of Brgy. Molobolo, said. (Now, we only wait in our home. There is a schedule, but this time the supply of water is sufficient. We don’t need to fall in line and go to faraway places just to collect water.)

From project beneficiaries to water stewards

The barangay captain of Brgy. Molobolo has advocated for their community to gain access to safe water. His dedication to securing water access and security for the community led him to apply for the Agos Project with TCCF and AIDFI in the first place. This initiative, aligning with the community's urgent need for clean water, garnered immediate and enthusiastic support from the residents.

Inspired by their barangay captain's leadership, the residents have transformed that passion into proactive stewardship, taking responsibility for protecting and managing their water resources to ensure the sustainability of the project's benefits for future generations.

Brgy. Molobolo residents with representatives of the AIDFI and TCCF at the successful handover of the Agos Project

They formed an association and created a schedule system for everyone in the barangay to access clean water. They also coordinate with local partners to test and ensure the water's safety. To secure their water source, they implement policies protecting it from potential threats.

Clean and safe water for future generations

As the primary philanthropic arm of The Coca-Cola Company, The Coca-Cola Foundation aims to support local and global changemakers leaving a measurable and lasting impact in areas around the world by investing in transformative ideas and institutions that address some of the most pressing global challenges.

For more information on the initiatives of The Coca-Cola Foundation, visit the company’s social media channels and its website

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Mang Inasal wins Hall of Fame at Franchising Excellence Awards

Mang Inasal wins Hall of Fame at Franchising Excellence Awards

Sunday, September 15, 2024

Mang Inasal has been inducted into the prestigious Hall of Fame at the recent Franchise Excellence Awards (FEA), after winning the Best Marketing Campaign Award in the Large-Scale Food Business category. 

The FEA’s Best Marketing Campaign Award honors franchise companies that have executed successful and high-impact marketing programs that significantly contribute to the company’s growth while advancing the franchising industry as a whole. This marks Mang Inasal’s second Hall of Fame recognition, following its 2017 induction for the Outstanding Filipino Franchise Award.

“This Hall of Fame award is a validation of our mission to create meaningful marketing campaigns that not only engage our customers but also contribute to the growth and innovation of the franchising industry,” said Mang Inasal Marketing Head Allan C. Tan. “It encourages us to continue striving for excellence, ensuring that Mang Inasal remains a brand that deeply resonates with Filipinos everywhere.”

Mang Inasal also made waves as a finalist in the PANAta Brand Effectiveness Awards 2024, where it was nominated in three categories: Brand Team of the Year (Digital and PR Group), Brand Effectiveness for Customer Experience (#MangInasalAt20: The 20th Anniversary of Mang Inasal), and Brand Effectiveness for Best Use of Digital Marketing (Mang Inasal Nation).

Want more Mang Inasal exclusives NOW? Visit www.manginasal.ph for the latest news, https://manginasaldelivery.com.ph for delivery deals, and follow Mang Inasal on social media for more Ihaw-Sarap and Unli-Saya updates!

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Bossjob enhances job accessibility with Metro Bus Ads, launches online contest

Bossjob enhances job accessibility with Metro Bus Ads, launches online contest

Bossjob, a leading chat-first career platform for professional recruitment across Southeast Asia (SEA), is expanding its reach with a new bus advertising campaign that features nearly 100 buses traversing Metro Manila.

The campaign displays Bossjob’s tagline: "Find Job. Talk to Boss." along with a QR code that allows users to easily download the Bossjob app. This initiative aims to enhance accessibility for job seekers and streamline hiring solutions for employers by reaching a broad audience across the metro area.

Bossjob's ads are visible across Metro Manila as they pass through key cities such as Quezon City, Parañaque, Taguig, Makati, Mandaluyong, Pasay, Muntinlupa, Manila, and Valenzuela.

Bossjob Country Manager Kimberly Chen emphasized the platform's dedication to bringing AI-driven hiring solutions and career opportunities closer to the public.

“We are committed to making job searching more accessible and efficient for Filipinos. Through this campaign, we aim to connect with job seekers on the go, reinforcing our commitment to simplifying the job search process and empowering job seekers with fast and direct access to employers,” Chen said.

Bossjob leverages artificial intelligence (AI) and big data to connect top talent with employers and match job seekers with relevant opportunities. The platform’s Model Driven Development (MDD) approach–mobile + direct chat + AI-matching–enhances matching accuracy, reduces information asymmetry, and improves recruitment efficiency for both parties.

Bossjob launches “Spot & Snap” online challenge

In tandem with the bus ads, Bossjob has launched an online contest where participants can win Php 3,000. The contest, running until September 22, 2024, invites individuals to spot Bossjob’s bus ads around the metro, take a photo, and share it on social media, tagging the official social media pages of Bossjob and using the hashtags #BossjobPH #BossjobBus.

The bus ads are running on several major routes, including EDSA, PITX, Commonwealth Avenue, Bonifacio Global City (BGC), Alabang, Lawton, and McArthur Highway.

The photo contest aims to encourage user participation and interaction with Bossjob’s offerings, which include a wide array of job openings, AI-matching capabilities, and direct chat feature with employers.

Bossjob’s latest interactive campaign is a testament to its continuous efforts to innovate and expand its reach, providing a platform that caters to the evolving needs of employers and job seekers nationwide.

The hiring platform currently serves over 3 million active users in the Philippines and other Asian markets, including Japan, Singapore, Hong Kong, and Indonesia.

For more information about Bossjob’s “Spot & Snap” contest and to explore your next career breakthrough, visit https://go.bossjob.ph/WinWithBossjob 

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Smart bags Gold at Panata Awards for awe-inspiring MOA Ball

Smart bags Gold at Panata Awards for awe-inspiring MOA Ball

Friday, September 13, 2024

Mobile services provider Smart Communications, Inc. took home the lone Gold citation for Single Medium – Out of Home (OOH) Marketing Communications Channels category at the 2024 Panata Brand Effectiveness Awards held last September 6 at Seda Hotel, Bonifacio Global City.

Organized by the Philippine Association of National Advertisers, the annual awards is a grand celebration of excellence and effectiveness in advertising in the country.

Smart, an official global partner of the FIBA Basketball World Cup 2023, hosted the historic basketball tournament and turned the Mall of Asia (MOA) Ball into a massive basketball with a hoop OOH to celebrate the tournament and the Filipinos’ love of the game. With the help of Metropolis Evolving Media Solutions Corp. & Up Rising Corporation, Smart was able to light up the MOA ball, considered one of the most awe-inspiring and larger-than-life basketball tributes in the country, and perhaps the world.

“We share this citation with the teams that worked on this project and our partner agencies for making the MOA Ball basketball tribute part of the country’s basketball history and one memorable reminder for Filipinos to be truly proud of as we successfully hosted the climax of the FIBA World Cup 2023,” said Kristine A. Go, Senior Vice President for Wireless Consumer Business at Smart.

“Smart’s MOA Ball OOH really took our FIBA World Cup 2023 hosting to a whole new level for basketball fans and FIBA delegates from all over the world,” added Lloyd Manaloto, First Vice President at Smart.

Aside from the Panata gold award, the Smart MOA Ball execution also earned prestigious recognitions from local and international award-giving bodies including a bronze award from the 2023 CLIO Sports Awards, Excellence in OOH Advertising from the Marketing Excellence Awards 2024, and Best Outdoor Ad from BestAdsOnTV.com.

The MOA Ball measuring 1.5 meters in diameter inside a goal with 111 meters in circumference was the result of the hard work of 248 workers (on-site workers, engineers, safety officers, and designers among others) who made sure basketball fans were in for a mesmerizing and worthy reminder that Filipinos were able to welcome the world’s best basketball players and teams for a once in a lifetime experience.

Smart remains a global partner of the FIBA Basketball World Cup 2027 to be held in Qatar. The four-year partnership extension results from Smart’s stellar promotional work for FIBA 2023.

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