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Chevron Leads 250 Volunteers in Batangas Coastal Cleanup

Friday, October 17, 2025


232 sacks of waste collected in a united effort to preserve the coastline and protect Olive-Ridley sea turtles

Chevron Philippines Inc. (CPI), marketer of Caltex fuels and lubricants, once again proved that environmental responsibility goes beyond business. In celebration of the International Coastal Cleanup, Chevron gathered 250 volunteers including employees, contractors, and community partners for a large-scale cleanup along the San Pascual coastline in Batangas, a known nesting site for Olive-Ridley sea turtles.

Together, the volunteers collected 232 sacks of waste, clearing debris and plastics that pose threats to both marine life and the surrounding community.

Partnerships that make a difference

The initiative was made possible through the collaboration of multiple organizations, including SRDC, CJI General Services Inc., 5G Security Inc. (5GS), the Philippine National Police (PNP), Bureau of Fire Protection (BFP), Philippine Coast Guard Auxiliary (PCGA), and local government offices such as MENRO, CENRO, and Barangay Danglayan.

Mae Belle Albay, Head Operator at Chevron Philippines Inc., emphasized the power of teamwork. “This cleanup shows what’s possible when everyone—local government, community members, our employees, and contractors—comes together with a shared purpose. The shoreline may be under Chevron’s operational area, but it’s a shared space that we all have a responsibility to protect.”

The largest group of volunteers came from the Manila Shared Services Center (MSSC), with 118 participants collecting 84 sacks of waste, followed by 5GS with 30 volunteers and 28 sacks. Chevron employees and contractors contributed 59 sacks, while PCGA volunteers collected 14 sacks.

Beyond one-day cleanups: building sustainable habits

Chevron has been organizing coastal cleanups in San Pascual since 2009, but Albay noted that the company’s approach has evolved over the years.

“It used to be just one big cleanup each year. Since 2015, we’ve shifted to smaller, more frequent efforts to prevent waste from piling up. This consistent approach makes a bigger, lasting impact,” she explained.

Environmental stewardship in action

Raymund Año, Chevron Batangas Terminal Manager, said sustainability is deeply rooted in the company’s operations.

“As a company that operates along the coastline, it’s our responsibility to take care of the environment. Even small steps like eliminating bottled water use at our terminal can create meaningful change. Protecting the environment starts with daily habits.”

Volunteerism and awareness for lasting change

For Chevron, the annual cleanup is more than a one-day CSR project, it’s an invitation for others to get involved.

“Each sack matters in keeping our coastline clean,” Año shared. “The more volunteers we have, the greater the impact. This is not just Chevron’s duty, it’s everyone’s responsibility.”

Moving forward, Chevron aims to expand its collaboration with local government units, private partners, and community organizations to strengthen environmental awareness and protection initiatives across Batangas and beyond.

Protecting the Olive-Ridley sea turtles

The San Pascual coastline is not only a community resource but also an ecological haven for the Olive-Ridley sea turtles (Lepidochelys olivacea), a globally distributed but vulnerable marine species. These turtles come ashore between August and October to lay eggs, making coastal cleanliness vital to their survival.

By keeping the beach free from debris, volunteers help ensure that hatchlings can safely return to the sea, a small yet powerful contribution to protecting marine biodiversity for future generations.

Through efforts like this, Chevron and its partners reaffirm their commitment to sustainability, proving that collective action can turn small steps into lasting waves of change.
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CCIP Boosts ASEAN Collaboration for Safer, Smarter Cosmetics

Thursday, October 16, 2025

Chamber of Cosmetic Industry of the Philippines officials during the recently held ASEAN Cosmetic Safety Conference (L–R) CCIP VP for government and regulatory affairs John Robinson Uy (Unilever Phils.); VP for professional development and education Shirley B. Cayago (Wipro-Splash Corporation); Food and Drug Administration representatives Florita H. Gabuna FDRO III, and Esperanza O. Almenanza FDRO III; with International Fragrance Association - Asia Pacific regional director for APAC Dr. Caroline Li, CCIP president Christine Michelle P. Reyes (Amway Phils., LLC), and EVP for external affairs Dr. Janina G. Tan (Jradiance Corporation)


Philippine cosmetics sector pushes for unified standards and global competitiveness

The beauty industry never stands still and neither does the Philippines. As consumers demand safer, more innovative beauty products, the Chamber of Cosmetics Industry of the Philippines (CCIP) emphasizes the importance of collaboration and constant communication among ASEAN countries to keep the local cosmetics sector competitive on a global scale.

Philippine beauty at par with global standards

According to Shirley Cayago, CCIP Vice President for Professional Development & Education, the country’s cosmetics industry has been experiencing continuous growth in both sales and innovation.

“The Philippine cosmetics industry is growing and very dynamic. Growth in terms of sales was experienced in 2024 and continues in 2025. In terms of innovations and products, we are at par, especially since we are following the harmonized ASEAN cosmetic standards and regulations,” she said.

These unified standards are guided by the ASEAN Harmonized Cosmetic Regulatory Scheme (AHCRS) and the ASEAN Cosmetics Directive (ACD) regional frameworks that aim to ensure consistent safety requirements across all ASEAN member states while implementing the International Fragrance Association (IFRA) standards.

Breaking barriers through harmonization

By adopting these harmonized cosmetic regulations, the Philippines benefits from simplified compliance, reduced trade barriers, and increased market access within the ASEAN region. This alignment not only fosters innovation but also enhances the competitiveness of local brands.

As Cayago explained, “The ASEAN initiatives facilitate market access, effectively helping reduce regional trade barriers, costs, and duplication of businesses. It also fosters innovation through simplified compliance requirements.”

Safety remains at the core of beauty

While the industry continues to expand, Cayago emphasized that keeping safety standards updated is crucial to maintaining consumer trust.

“Product safety standards for cosmetics need updating to protect consumer health from new chemical exposures and contaminants and keep pace with scientific advancements and complex global regulatory changes,” she shared.

Regular updates to safety standards help ensure that cosmetic ingredients are proven safe and prevent potential skin irritation, allergies, or long-term health risks.

Cosmeticon: Championing education and progress

To strengthen this advocacy, CCIP continues its annual Cosmeticon, a premier event that gathers local and international experts to discuss pressing issues in the cosmetics industry.

Now on its third run, this year’s Cosmeticon focused on Product Safety Assessment, offering participants an intensive program filled with insights designed to empower professionals and support the continued growth of the Philippine cosmetics sector.

Through events like Cosmeticon, CCIP reaffirms its mission to create a beauty industry that is innovative, safe, and globally competitive, ensuring that Filipino-made cosmetics can confidently stand alongside the world’s best.


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Home Credit x UST: Empowering Wellness and Financial Literacy #ParaSaLife

Wednesday, October 15, 2025


USTe! Home Credit Partners with UST Growling Tigers and Tigresses to Champion Wellness and Financial Empowerment

The roar of school pride meets the rhythm of wellness and financial empowerment as Home Credit Philippines (HCPH) teams up with the University of Santo Tomas (UST) Growling Tigers and Golden Tigresses for UAAP Season 88. Beyond cheering for victories on the court, this collaboration aims to inspire a generation of Filipinos—especially students and young professionals—to live better, healthier, and financially smarter lives.

Home Credit Brings Wellness to the Court

Marking a new chapter in its advocacy, HCPH is blending sports, wellness, and financial literacy to create meaningful impact among Filipinos. The partnership was officially announced at the Future Focus: Building Tomorrow Together event, where the company reaffirmed its mission to help Filipinos thrive not only in their finances but also in their overall well-being.

This tie-up gives student-athletes and fans alike an empowering platform where discipline, resilience, and responsibility—values deeply embedded in both sports and smart money management—can take center stage.

Expanding Reach Through Sports and Media

Taking its advocacy nationwide, HCPH has also partnered with Cignal TV, the country’s leading sports broadcaster, to further engage sports fans. The collaboration extends to key sporting events such as:
  • UAAP Season 88 Men’s Basketball Conference
  • UAAP Cheer Dance Competition
  • PVL Reinforced Conference

Running from September to December 2025, these events will feature Home Credit prominently—reminding audiences that financial wellness and physical fitness go hand in hand.

A Decade of Empowerment, Evolving into a Movement

Now on its 12th year in the Philippines, Home Credit has already served over 12 million customers and partnered with 18,000 stores nationwide. What began as a mission to promote financial literacy is now expanding into a holistic wellness movement that embraces the physical, mental, social, and financial aspects of life.

“We have always been about enabling Filipinos to do more #ParaSaLife,” shared Sheila Paul, Chief Marketing Officer of HCPH. “This year, we’re taking that commitment further by linking financial literacy with overall wellness. A rewarding life doesn’t stop at financial security—it’s also about having the health and support system to sustain it.”

Wellness in Motion: The #ParaSaLife Run

Home Credit’s Takbo #ParaSaLife 2025 brought this advocacy to life, attracting over 2,300 participants from families to seasoned runners. Originally a customer appreciation activity, the event has evolved into a movement for holistic well-being, encouraging Filipinos to move, connect, and live healthier lives.

The momentum continues with Takbo #ParaSaLife 2026, set to be even bigger in partnership with RunRio, the country’s premier race organizer. The two-city race will welcome over 8,000 runners, with the Manila leg happening on February 1, 2026 at the MOA Grounds in Pasay, and the Cebu leg on March 29, 2026 at Citi de Mare.

Wellness Rooted in Financial Confidence

At its core, Home Credit believes that true wellness is sustainable when paired with financial confidence. Through educational efforts and lifestyle-driven initiatives, the company aims to reach students, young professionals, and families—empowering them to make informed, balanced choices that support both their financial and physical health.

“For us, wellness is not just about fitness or finances,” Paul emphasized. “It’s about creating opportunities for every Filipino to live fully, freely, and meaningfully. That’s the true spirit of #ParaSaLife.”

Through its partnership with UST, Home Credit Philippines champions the connection between smart financial habits and a balanced, healthy lifestyle. As the Growling Tigers and Golden Tigresses embody strength and perseverance in every game, HCPH continues to empower Filipinos to pursue the same—on and off the court.

For updates on upcoming events and initiatives, download the Home Credit App or follow @HomeCreditPH on social media.


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Alsons Dev Leads Davao’s First Culture and Arts Summit

Sunday, October 5, 2025


Alsons Dev Champions Davao’s Creative Future at the First Culture, Arts, and Heritage Summit

Davao City took a major step in celebrating its rich cultural identity as Alsons Development and Investment Corporation (Alsons Dev) co-organized the first-ever Davao City Culture, Arts, and Heritage Summit on September 26, 2025, held at the Holy Cross of Davao College.

In partnership with the Davao City Office for Culture and the Arts (OCA), the Conrado and Ladislawa Alcantara Foundation, Inc. (CLAFI), the Department of Trade and Industry (DTI), and the National Commission for Culture and the Arts (NCCA), the event marked a groundbreaking effort to bridge dialogue among artists, educators, policymakers, and private sector leaders working to strengthen Davao’s creative and cultural landscape.

A Space for Cultural Dialogue and Collaboration

The summit became a vibrant platform for collaboration and insight-sharing, emphasizing how culture, arts, and heritage fuel sustainable and inclusive development.

Among the thought leaders who shared their expertise were:

Luz Ilagan, President of the Davao Historical Society, who reflected on the cultural value of the Kadayawan Festival;

Rob Tañedo, Creative Director of La Herencia, who discussed the challenges and opportunities of regional creative work; and

Professor Aya Ragragio of UP Mindanao, who explored the themes of cultural appreciation, appropriation, and artists’ rights.

From the public sector, Engr. Kat Salvador of DTI’s Creative Industries Development Office highlighted the need for multi-stakeholder collaboration to uplift artists’ welfare, while NCCA Deputy Director Marichu Tellano presented the Philippine Development Plan for Culture and the Arts, outlining a vision for a thriving national creative economy.

The event was also attended by prominent figures including Councilor Al Ryan Alejandre (representing Acting Mayor Sebastian “Baste” Duterte), Councilor Petite Principe, CLAFI Executive Director Ryan Vidanes, Gawad CCP Para sa Sining Awardee Nestor Horfilla, and singer-songwriter and Datu Bago Awardee Joey Ayala—signifying strong local and institutional support for cultural advancement.

“This summit marks an important alignment between the city, the creative community, and private organizations like Alsons Dev,” said Oscar Casaysay of the Davao City Office for Culture and the Arts. “The outcomes will ensure that culture and heritage remain at the heart of Davao’s development.”

A Celebration of Creativity and Collaboration

The summit also served as part of Davao’s Creative Industries Month, which continued with the Creative Industry Exchange (CIEx)—a two-day event featuring creatives fairs, workshops, forums, and performances celebrating local talent and entrepreneurship.

Through these events, Davao City reaffirmed its commitment to nurturing a sustainable creative ecosystem that honors tradition while embracing innovation.

Alsons Dev: Building Communities Rooted in Culture

For Alsons Dev, participating in the summit is an extension of its long-standing mission to build communities that balance progress with cultural integrity.


“We believe livable communities are built not only through infrastructure but also through the cultural foundations that make Davao unique,” said Alsons Dev Executive Vice President Miguel Dominguez. “We will continue to support initiatives that strengthen culture, arts, and heritage as we shape the city’s future together.”

By collaborating with institutions like OCA, CLAFI, and NCCA, Alsons Dev continues to demonstrate that development and heritage can thrive hand in hand, shaping Davao into a city where creativity, identity, and sustainability coexist.

A Legacy of Culture and Connection

Through its active involvement in the Culture, Arts, and Heritage Summit, Alsons Dev reinforced its vision of fostering vibrant, inclusive, and culturally grounded communities. The event not only highlighted the importance of collaboration among local sectors but also set the stage for future programs that celebrate Davao’s creative spirit.

Alsons Dev’s leadership in this cultural milestone shows that the private sector plays a vital role in preserving heritage while promoting sustainable growth. It’s a powerful reminder that progress rooted in culture leads to stronger, more connected communities.
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FSSI Empowers Filipina Social Entrepreneurs for Rural Growth


Empowered Women, Empowered Communities: FSSI Champions Filipina Social Entrepreneurs Driving Sustainable Rural Growth

Rural poverty continues to affect millions of Filipinos, particularly farmers and fisherfolk. But across the country, a new wave of Filipina social entrepreneurs is proving that empowerment and innovation can change that story.

Guided by the triple bottom line (3BL) framework—People, Planet, and Profit—the Foundation for a Sustainable Society, Inc. (FSSI) supports women-led cooperatives that are redefining rural development. By combining livelihood, environmental care, and social equity, these changemakers are helping build a more sustainable and inclusive future for their communities.

Celebrating 30 Years of Impact: FSSI Honors Women-Led Enterprises


At its 30th anniversary celebration held on September 5, 2025, FSSI honored social enterprises driving inclusive growth and innovation through its first-ever Triple Bottomline (3BL) Awards. Many of these enterprises were led by women—proof that leadership and compassion can coexist in building stronger rural economies.

According to the Philippine Statistics Authority, rural poverty remains at 25.7%, underscoring the importance of empowering local leaders. These women entrepreneurs, many from agricultural cooperatives, are stepping up to tackle long-standing challenges such as low farmgate prices, high production costs, and limited access to markets and funding.

From Struggle to Strength: Stories of Resilient Cooperatives

In Echague, Isabela, the Caviteño Isabelino Multipurpose Cooperative (CAISA-MPC), led by Maria Victoria Anahaw, has been addressing issues like climate change, pest infestations, and lack of capital. With FSSI’s training, seminars, and capital loans, CAISA-MPC strengthened its operations, expanded its agri-business initiatives—from pineapple processing to rice milling—and introduced sustainable practices like bamboo planting and zero open burning.

“Through FSSI’s support, we’ve trained our members, provided access to financing, and built a cooperative that uplifts the entire community,” shared Anahaw. “From a small credit co-op, we’ve grown into a multipurpose cooperative with 800 members and services that truly improve lives.”


Meanwhile, in Occidental Mindoro, the Lourdes Multipurpose Cooperative (MPC) operates an FSSI-funded agri-supply store that offers affordable, quality products and loans for its farmer-members.

“It’s more than just a store—it empowers farmers to take control of their production,” said Jesrryl Maye Obispo Agnas, Branch Manager of Lourdes MPC. “We prioritize our members’ needs and ensure the quality and safety of every product we offer.”

Both cooperatives exemplify how local innovation and women’s leadership can create ripple effects that uplift entire communities.

FSSI’s Commitment to People, Planet, and Profit

Through financial support and capacity building, FSSI ensures that these enterprises not only grow sustainably but also remain rooted in their communities’ welfare. Executive Director Sixto Donato C. Macasaet highlighted that empowering women leaders is key to long-term transformation:

“Filipina social entrepreneurs show that real rural development starts with empowered leadership. FSSI will continue investing in accessible capital, upgraded technologies, and continuous learning to help them lead and thrive.”

Redefining Gender Roles in Agriculture

In a sector traditionally dominated by men, these women-led cooperatives are breaking barriers. They lead with empathy, collaboration, and strength, proving that women’s leadership is essential for inclusive growth. Their efforts are not only transforming local economies but also reshaping how rural communities perceive women in leadership roles.

Moving Forward: Building Sustainable Communities, One Enterprise at a Time

With organizations like FSSI providing steady support, more women are now taking the lead in climate-conscious, inclusive enterprises. Their success stories show that when Filipino women are empowered, entire communities grow stronger, greener, and more self-reliant.

FSSI’s 3BL model demonstrates that sustainable progress is possible when profit, people, and the planet grow together. Supporting women-led social enterprises isn’t just good economics—it’s a step toward a more inclusive and resilient Philippines.
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Cobra and TESDA Empower Filipinos Through Skills Training


Cobra Energy Drink and TESDA Empower Filipinos with Skills and Strength to Chase Their Dreams

Cobra Energy Drink is proving once again that it’s more than just a boost in a bottle. Through its flagship initiative, “Tatag sa Pagtupad ng Pangarap Kasama ang TESDA Program,” the brand is helping hardworking Filipinos gain the skills, confidence, and hope they need to start anew.

In partnership with TESDA NCR – PAMAMARISAN District Office and DOLE-TUPAD, Cobra’s program provided 29 #TeamLakas beneficiaries with free technical-vocational training, TESDA competency assessments, and a special Cobra “Panimula Kit” to help jumpstart their careers and small businesses.

For many underemployed, unemployed, and displaced workers, this program was more than training—it was a second chance to rebuild their lives and dreams after the pandemic.

Real Stories of Determination and Hope

The beneficiaries’ journeys reflect the strength and perseverance that Cobra celebrates through its #TeamLakas movement.

Take Judy Baliwag Lomboy, who took up Bread and Pastry Production after facing financial struggles. She shared that her family became her inspiration to complete the course. “Ako’y lubos na nagpapasalamat sa pagkakataon na maging matagumpay sa aking tinatahak na landas,” Judy said, grateful for the opportunity that reignited her purpose.

For Jennelbel Amulat, a Housekeeping course graduate, the program opened doors to work abroad and pursue business ventures. “Dahil po sa programa ng Cobra, TESDA, at DOLE-TUPAD, makakapagsimula ulit ako sa aking hanapbuhay… Para sa kapwa kong #TeamLakas, laban lang tayo,” she encouraged.

Meanwhile, Jonalyn Yarra Abogado now juggles part-time work while preparing to apply overseas. “Maraming salamat sa Cobra at sa lahat ng parte ng programang ito dahil hindi sila nagdalawang-isip na tumulong sa aming nangangailangan,” she shared.

Each TESDA National Certificate wasn’t just a piece of paper—it symbolized new beginnings and a renewed sense of strength. Complemented by the Cobra “Panimula Kit,” the graduates gained practical tools to help them start their livelihoods with confidence.

A Brand with Heart: Cobra’s Mission to Empower Every Filipino

Cobra Energy Drink’s initiative goes beyond energy—it embodies the brand’s mission to uplift and empower Filipinos across all walks of life.

Jonsell Del Mundo, Assistant Brand Manager of Cobra Energy Drink, shared how seeing the participants’ dedication firsthand was truly inspiring. He said that witnessing their determination to rebuild their lives motivates the brand to keep creating programs that truly make a difference.

Apple de Belen, Marketing Manager of Cobra Energy Drink, added that Cobra has always stood for strength, perseverance, and courage. “Through #TeamLakas, we’re proud to help Filipinos gain not only the energy for today but also the skills and opportunities that will change their lives for tomorrow,” she said.

Empowering a Nation One Dream at a Time

Through its continued collaboration with government agencies like TESDA and DOLE, Cobra Energy Drink is empowering Filipinos to turn determination into success stories. By investing in skills development, Cobra is showing that the real measure of “lakas” goes beyond physical energy—it’s about resilience, purpose, and the drive to create a better future.

Cobra’s partnership with TESDA and DOLE is a model for how brands can create real social impact. By fueling both energy and education, Cobra proves that empowerment is the strongest form of strength.
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Naturland Brings EU Organic Food Campaign to the Philippines

Monday, September 29, 2025

 

Why Organic Matters for Filipinos Today

Filipinos are becoming more mindful of what they eat. A PwC 2025 Voice of the Consumer Report shows that 67% of Filipinos consider nutrition a top factor in food purchases, while 99% want to adopt healthier, mindful eating habits according to a study by Food Industry Asia. Yet, despite growing demand, access to organic food remains limited.

That’s why Naturland e.V., one of the world’s largest organic farming associations, has officially launched the “European Organic: Nurturing Every Juan” campaign in the Philippines. The three-year initiative, supported by the European Union, aims to make organic food more accessible while educating consumers on its benefits for health, sustainability, and food security.

A Delicious Start: Organic Dining at Grace Park

The campaign kicked off on EU Organic Day (September 24, 2025) with a curated lunch at Grace Park Dining, a restaurant known for championing organic food under the legacy of chef Margarita Fores. Every dish featured EU-certified organic ingredients, offering guests a taste of how quality, care, and sustainability come together on the plate.

What Makes EU Organic Different?

During the event, experts explained what sets EU organic standards apart:
  • No GMOs (genetically modified organisms)
  • Minimal synthetic fertilizers and pesticides
  • 100% organic animal feed
  • Farming methods that protect soil and plant health

Food that meets these standards earns the EU organic logo, a trusted seal that guarantees transparency, quality, and sustainability.

As Tom van der Meulen, Managing Director of Control Union Philippines, explained: “When customers see the EU organic logo or the Naturland seal, they know these products were independently verified to meet strict standards. It’s proof of care, quality, and transparency.”

Organic as a Promise of Integrity

For Marco Schlüter, Naturland’s Managing Director for Strategy and International Affairs, organic is more than a label. “Organic is not just a label—it’s a promise of integrity, transparency, and sustainability. By choosing organic, we work with nature, not against it.”

He emphasized that Naturland goes even further than EU standards by integrating fair employment practices, social benefits, and human rights protections across its farmer and producer networks.

Making Organic Part of Everyday Life

Over the next three years, the campaign will roll out:
  • Consumer education programs to explain the value of organic food.
  • Partnerships with trade commissions and B2B stakeholders to make organic products more accessible.
  • Local collaborations to encourage adoption of EU-certified organic goods in Philippine markets.

Schlüter concluded: “Our mission is to make organic accessible to every Juan. By empowering Filipino consumers and businesses, we can build a healthier, more sustainable food system together.”

Organic food isn’t just a lifestyle trend—it’s a movement toward healthier families, stronger communities, and a more sustainable planet. With Naturland’s “Nurturing Every Juan” campaign, Filipinos now have more opportunities to make informed choices that benefit both people and the environment.

Follow the European Organic for Every Juan Facebook page to learn more about events, tips, and updates on organic living in the Philippines.
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Mars Philippines Champions Pet Adoption at Run Fur Life


Why Pet Adoption Matters More Than Ever

Pets are more than companions—they’re lifelines. From easing stress to providing unconditional love, animals transform the way people live and feel. That’s why Mars Philippines, the pet care company behind beloved brands like PEDIGREE®, ROYAL CANIN®, WHISKAS®, and CESAR®, is stepping up its mission to tackle pet homelessness through the second annual Mars Global Adoption Weekend (GAW).

This year’s initiative has expanded to more than 20 countries worldwide, spotlighting how adopting a shelter pet doesn’t just change an animal’s life—it transforms the owner’s as well. In the Philippines, the movement kicked off with a heartwarming partnership with the Animal Kingdom Foundation (AKF) at the 10th anniversary of Run Fur Life in Manila.

Celebrating 10 Years of “Run Fur Life” with a Purpose


More than 1,000 participants—both human and canine—joined the 2025 Run Fur Life, celebrating the bond between pets and their humans. At the heart of the event was BB the dog, a three-legged rescue and AKF’s adoption advocate, who served as the mascot for the campaign.

BB’s story proves a powerful point: shelter dogs, despite difficult pasts, can thrive and bring joy in their forever homes. This message aligns with global findings from the 2025 Mars & CALM PAWS Survey, which revealed that 83% of pet parents say their pets have improved their mental wellbeing.

Beyond the Event: Mars’ Commitment to Shelter Pets

Mars Philippines has been supporting the local pet community for more than 30 years through partnerships with NGOs, vets, and advocacy groups. This year, the company is going further with its #TwoLivesChanged campaign, donating 30,000 daily pet meals to shelters.

From October 2025, every purchase of PEDIGREE® and WHISKAS® through Mars’ official stores on Shopee, Lazada, and TikTok will contribute to shelter donations—making it easy for pet lovers to be part of the cause.

“Adopting a shelter pet changes two lives. It’s not only the pet’s life that is transformed, but the human’s as well,” shared Deng Osite, Sales Director of Mars Petcare Philippines.

Partnerships that Make Adoption Possible

For AKF, celebrating a decade of Run Fur Life alongside Mars is proof of progress. “Together, we’ve built initiatives such as WeR4HappyTails.com, which connects families with adoptable cats and dogs from partner shelters,” said Atty. Heidi Marquez-Caguioa, Program Director of AKF.

This adoption portal not only promotes responsible pet ownership but also makes it easier for aspiring pet parents to find their perfect match.

Changing Mindsets, One Adoption at a Time

Pet adoption in the Philippines remains in the low single digits, but the impact is profound. Each adoption represents two lives changed—an animal’s and a human’s. With 49% of Gen Z dog owners and 42% of young cat owners in the Philippines saying their pets are the most important part of their lives, the next generation is already shaping a future where pets are family.

Through Global Adoption Weekend, Mars and AKF are challenging perceptions about shelter pets, proving that adoption is not just an option—it’s the better choice.

Adopting a shelter pet is more than an act of kindness—it’s a life-changing decision for both sides. With Mars Philippines and AKF leading the charge, every Filipino has the chance to open their home and heart to a new companion.

Ready to change two lives? Explore adoption opportunities or support shelters through Mars’ official stores online.

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Manila Hotel Wins Tourism Pillar Award

Thursday, September 25, 2025


The Manila Hotel Wins Tourism Pillar Excellence Award at Philippine Tourism Awards

When you think of iconic Filipino hospitality, one name always comes to mind: The Manila Hotel. Recently, this legendary landmark received the Tourism Pillar Excellence Award at the first-ever Philippine Tourism Awards organized by the Department of Tourism (DOT). The recognition highlights more than a century of service, heritage, and innovation—qualities that continue to shape the country’s tourism industry.

A Recognition of Heritage and Excellence

The Department of Tourism, under Secretary Christina Garcia Frasco, launched the inaugural Philippine Tourism Awards to honor institutions and individuals that have set the standard for excellence, sustainability, and innovation in Philippine tourism. Among the distinguished awardees, The Manila Hotel stood out for its pivotal role in shaping tourism and preserving Filipino hospitality for generations.

Marvin Kim Tan, Vice President for Sales and Marketing of The Manila Hotel, expressed pride in receiving the award, saying it reaffirms the belief that true hospitality is found in memorable experiences—from a heartfelt welcome to personalized service at every step of a guest’s stay.

More Than a Century of Filipino Hospitality

Since opening its doors in 1912, The Manila Hotel has been a witness to Philippine history and a host to countless distinguished guests, from world leaders to local luminaries. With over 500 rooms, 22 function rooms, and celebrated dining outlets like Café Ilang-Ilang and the Champagne Room, the hotel continues to be a venue where tradition meets modern luxury.

Its location beside Kilometer Zero in Rizal Park also makes it a cultural gateway—just steps away from Intramuros and the National Museums. Beyond lodging, the property offers wellness facilities, a Heritage Museum, and an Art Gallery that celebrate both the past and the present of Filipino artistry.

A Symbol of Filipino Pride

The Tourism Pillar Excellence Award is more than just a plaque for the hotel’s walls—it is a testament to its enduring mission to be the “true heart of the Philippines.” For Filipinos, this recognition is a reminder that our hospitality is not just service, but a legacy we share with the world.

For anyone looking to experience world-class service infused with Filipino warmth, The Manila Hotel remains a must-visit destination. Whether for staycations, events, or simply enjoying its historic ambiance, this award-winning institution continues to set the gold standard for Philippine tourism.

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Cobra Energy Drink and TESDA Empower Filipinos


More Than Just Energy: A Partner in Dreams

When you think of Cobra Energy Drink, you probably think of stamina for long workdays or powering through late-night shifts. But this time, Cobra proves it’s more than just fuel for the body—it’s also fuel for ambition and opportunity. Through its flagship initiative, “Tatag sa Pagtupad ng Pangarap Kasama ang TESDA Program,” the brand is giving Filipinos not just energy, but the tools to build a brighter tomorrow.

In partnership with TESDA NCR – PAMAMARISAN District Office and DOLE-TUPAD, Cobra recently helped 29 #TeamLakas beneficiaries receive free technical-vocational training, TESDA certification, and a “Panimula Kit” to kickstart their careers or small businesses. The program is especially meaningful for workers who were displaced, unemployed, or underemployed after the pandemic.

Stories of Strength and Hope

Every scholar’s journey was a reminder of resilience—the very spirit of lakas that Cobra celebrates.

Judy Baliwag Lomboy, a Bread and Pastry Production graduate, shared that her family and friends gave her the inspiration to finish. “Ako’y lubos na nagpapasalamat sa pagkakataon na maging matagumpay sa aking tinatahak na landas,” she said.

Jennelbel Amulat, who completed her Housekeeping course, now dreams of working abroad and starting her own business. She promised to honor the opportunity given to her: “Para sa kapwa kong #TeamLakas, laban lang tayo.”

Jonalyn Yarra Abogado, also a Housekeeping graduate, expressed gratitude for the training and support. She now juggles part-time work while preparing for overseas opportunities.

Each TESDA National Certificate they received symbolized more than a credential—it was a second chance, a pathway to financial stability, and a new chapter in life. The Cobra “Panimula Kit” further equipped them with the practical tools to transform skills into livelihoods.

Cobra’s Mission: Fueling Energy, Fueling Dreams

For Cobra, this initiative is a way to live out its core values of strength, resilience, and perseverance.

Assistant Brand Manager Jonsell Del Mundo shared how inspiring it was to see the scholars’ determination firsthand: “We witnessed how, with the right support, they could rebuild their confidence and take the first steps toward their dreams.”

Marketing Manager Apple de Belen also highlighted the company’s larger mission: “Through #TeamLakas, we are proud to help Filipinos not only gain energy for today but also the skills and opportunities that will change their lives for tomorrow.”

At its core, Cobra’s partnership with TESDA and DOLE shows that nation-building is not only about big policies but also about equipping individuals with the skills and confidence to thrive. For many Filipinos, the road to success is long and uncertain—but programs like this provide a powerful reminder that with strength (lakas), training, and support, every dream is within reach.
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Yabang Pinoy Marks 20 Years of Championing Filipino Pride with Inspiring Events and Collaborations


A Movement That Sparked a Consumer Revolution

Filipinos are known for resilience, creativity, and community spirit—and for the last 20 years, one grassroots movement has helped channel all these into a call to action: Yabang Pinoy. What started in 2005 as a small group of passionate advocates has now become a nationwide movement that reminds us to live proudly Filipino in our everyday choices—sa isip, sa salita, at sa gawa.

This 2025, Yabang Pinoy is celebrating its 20th anniversary with a series of events, collaborations, and initiatives that highlight the ingenuity of homegrown brands while planting seeds—literally—for a more sustainable future.

Honoring Two Decades of Advocacy

Over the years, Yabang Pinoy has built platforms that uplift local entrepreneurs, inspire young leaders, and give voice to Filipino creatives. Head of Projects & Partnerships JM Jose reflected that the movement’s greatest achievement is not just its programs, but the people who found their passion through it. Many former collaborators, advocates, and volunteers now carry the “Filipino First” mindset in their own work and communities.

Spotlight on Filipino Creativity

At its 20th anniversary press conference, Yabang Pinoy hosted “Filipino Brands in Focus,” a panel that featured trailblazing entrepreneurs.

One of them was Ann Poco, co-founder of lifestyle brand Gouache. What began as a single handmade camera bag with Marikina artisans has grown into a social enterprise creating stylish, functional carriers. To mark Yabang Pinoy’s 20th year, Gouache and the movement launched a collaboration line of bags where part of the proceeds will go to planting 100,000 Bitaog trees in La Union—a project that protects communities from flooding and coastal erosion.

Also in the spotlight was Ali Sangalang, co-founder of the witty lifestyle brand Linya-Linya. Known for turning everyday Filipino quirks into clever shirts, Ali has also ventured into music and design with Big Fuzz and Puddy Rock Studio. As part of the anniversary celebration, Linya-Linya introduced its Live Proud shorts, embodying Filipino identity in everyday wear.

Flagship Programs That Shaped the Movement

From its modest beginnings, Yabang Pinoy has grown into a powerhouse for promoting local products and culture. Its flagship event, the Global Pinoy Bazaar, started as a small community fair and has since expanded into major curated showcases of proudly Filipino goods. According to Director Patrick Joson, this event continues to bridge local entrepreneurs with consumers who value quality and national pride.

Other notable initiatives include:

  • Philippine Cinema Sessions – sparking dialogue on the state of Philippine cinema.
  • Y.A.B.A.N.G Camp – training youth leaders to uphold “Filipino First” values.
  • 7107 – exploring hidden Philippine destinations while supporting grassroots livelihoods.

Upcoming 20th Anniversary Events

Filipinos looking to support local this season can look forward to Yabang Pinoy’s line-up of bazaars and sessions:

27th Global Pinoy Bazaar – Oct. 2–5, Glorietta, Makati
6th PH Cinema Session – Oct. 5 & 12, Linya-Linya HQ, QC
Global Pinoy Alabang Fair – Oct. 17–19, Alabang Town Center
28th Global Pinoy Bazaar – Nov. 20–23, Glorietta 2, Makati
29th Global Pinoy Bazaar – Nov. 27–30, Shangri-La Plaza, Mandaluyong

For 20 years, Yabang Pinoy has stood as proof that living proudly Filipino is not just about wearing local brands, but about embracing a lifestyle of nation-building. This holiday season, their message is clear: choose Filipino, shop proudly, and live proudly.
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Meet Magento PH 2025 Launches in Manila

Tuesday, September 23, 2025


The world-renowned Meet Magento series is officially coming to the Philippines for the very first time, marking a historic milestone for the local tech and e-commerce community.

Happening on November 19, 2025 at The Blue Leaf Events Pavilion, McKinley, Taguig, the event is set to unite developers, merchants, agencies, and tech partners under one roof, creating a powerful ecosystem for collaboration and innovation.

A Big Win for PH E-Commerce

For years, Filipino developers have been quietly powering some of the world’s biggest online stores through Magento. Now, with Meet Magento PH 2025, the spotlight finally shines on our local talent — proving that the Philippines is not just catching up, but helping shape the global e-commerce industry.

Chris Islan, co-founder of Dev Team, emphasized the importance of this gathering. “Meet Magento Philippines showcases the incredible talent of our local developers. It’s a chance to learn from global best practices while strengthening the Philippine e-commerce industry.”

What to Expect at Meet Magento PH

The event promises a tech-and-business heavy agenda, perfect for both seasoned Magento pros and newcomers:
  • Free training & certifications
  • Technical deep dives on real-world cases
  • Business talks on scaling e-commerce operations
  • Networking opportunities with international speakers, agencies, and entrepreneurs

Co-founder Ollie Hunt, also a Magento Association board director, shared his excitement, “The Philippine e-commerce community is world-class. With a fantastic lineup of speakers, this event will be one of the standouts of the global series.”

A Boost for Filipino Developers on the Global Stage

Meet Magento PH isn’t just about learning — it’s also about positioning the Philippines as a premier offshore development hub. Thanks to Magento’s open-source flexibility, Filipino teams are uniquely skilled to create custom solutions for both local and international markets.

Mathias Schreiber, Executive Director of the Magento Association, added “The Philippines offers exciting opportunities for open-source e-commerce. Meet Magento Philippines will empower Filipino talent to build market-ready solutions for the world.”

Beyond Tech: Building a Connected Ecosystem

The event is more than just a conference — it’s the launchpad for a thriving Magento community in Southeast Asia. From localized payment solutions to advanced logistics integration, Filipino developers and entrepreneurs will gain insights to future-proof their businesses.

How to Join: Early Bird Tickets Available Now

Registration for Meet Magento Philippines 2025 is officially open! Early bird tickets are available at a special discounted rate, but slots are limited.

Secure your spot here: www.meetmagento.ph

Whether you’re a developer, merchant, or entrepreneur looking to scale your e-commerce business, this event is your chance to be part of a historic first for the Philippine digital economy.
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Globe Scam Shield Fights Rising Text Scams


Text scams are becoming more cunning by the day, and Globe is stepping up to fight back. The telco giant has rolled out a new SMS Scam Shield feature on the GlobeOne app, designed to help protect Filipinos from phishing attempts that often disguise themselves as trusted brands like Globe or GCash.

Protecting Filipinos from Smishing

Text-based scams, also known as smishing, have been on the rise, tricking unsuspecting users into clicking fake links or giving away sensitive data. Many of these come from spoofed sender names such as “GLOBE,” “GLOBEREWARD,” or “GCASH,” making them look legitimate at first glance. Worse, scammers are now using rogue devices called IMSI catchers, which mimic cell towers to push malicious texts.

With SMS Scam Shield, Globe aims to give its subscribers peace of mind and more control over their digital safety.

How SMS Scam Shield Works

The Scam Shield feature, currently available for Android users via the GlobeOne app, works in real-time on your device. Once activated, it scans incoming messages and flags suspicious texts that may contain phishing links or fake sender IDs.

Globe’s Vice President for Product Experience, Coco Domingo, explained that the feature empowers users to make safer choices. “SMS Scam Shield is our way of giving customers more control and peace of mind. With this built-in protection, users are alerted when they receive suspicious messages that may contain dangerous links or impersonate Globe-affiliated brands.”

Early Success: Thousands Protected Already

In just a few weeks since its launch, over 34,000 GlobeOne users have activated Scam Shield. Impressively, the system has already detected and blocked more than 13,000 phishing messages—proof that the threat is widespread but also that the tool is working.

Privacy First

Worried about data privacy? Globe clarifies that Scam Shield doesn’t read or store your SMS. All scans happen locally on your phone, with only malicious links being collected to strengthen the system’s defenses.

Community Effort Against Scams

Globe also encourages subscribers to report suspicious messages through its Stop Spam portal at www.globe.com.ph/stop-spam. This helps expand the blacklist of harmful links and builds a safer online community for everyone.

Part of a Bigger Cybersecurity Push

Scam Shield isn’t a one-off tool. It’s part of Globe’s broader commitment to strengthen cybersecurity for its users. Domingo emphasized, “Security shouldn’t be an afterthought—it should be seamless. This is just the beginning of more proactive tools we’re building into our digital services.”

How to Activate Scam Shield

Globe subscribers can enable Scam Shield on the GlobeOne app in just a few taps:
  1. Open GlobeOne
  2. Go to Profile
  3. Select Security Settings
  4. Activate SMS Scam Shield
Best of all? It’s completely free.

As text scams become more sophisticated, tools like Globe’s SMS Scam Shield provide much-needed protection for Filipinos. If you’re a Globe subscriber with an Android device, enabling this feature is a simple but powerful step in safeguarding your personal data.

Don’t wait for the next phishing attempt—secure your GlobeOne app today.
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Baguio City Launches GoodGovChain with BayaniChain for Blockchain Governance

Monday, September 15, 2025


A milestone for transparency and accountability in Philippine local governance

Baguio City is making history as the first local government unit (LGU) in the Philippines to adopt blockchain technology for governance. In partnership with BayaniChain, the city has launched GoodGovChain, a digital platform designed to secure public records, ensure accountability, and set new standards for transparent governance.

This pilot project is not just a win for Baguio—it represents a significant step toward modernizing government systems nationwide, aligning with Senator Bam Aquino’s proposed “Blockchain the Budget” bill.

Blockchain for Trust in Governance

For decades, citizens have called for greater transparency in government budgets, procurement, and infrastructure projects. GoodGovChain directly addresses this need by enabling LGUs to record data on a secure blockchain—a tamper-proof digital ledger where entries are time-stamped, auditable, and verifiable.

BayaniChain CEO Paul Soliman explains, “GoodGovChain is the blueprint for verifiable governance—replicable, auditable, and tamper-evident by default. Baguio City sets the benchmark in our advocacy for improved accountability across the Philippines and Southeast Asia.”

By putting records on blockchain, government transactions gain a new level of credibility, giving citizens confidence that the information they access is accurate and untampered.

The Impact: Efficiency, Security, and Cost Savings

Unlike traditional systems that rely heavily on paper, printing, and physical storage, GoodGovChain runs on a hybrid public-private blockchain hosted in the cloud. While this entails operating costs, the benefits outweigh the expense through:
  • Lower printing and courier costs
  • Reduced need for physical storage
  • Faster retrieval of documents
  • Shorter audit cycles

Importantly, GoodGovChain does not replace existing records or finance systems. Instead, it adds a digital seal to every approved document, allowing anyone to verify whether a PDF or printed copy matches the original.

The platform also supports sustainability goals by leveraging Polygon’s proof-of-stake (PoS) network, a far more energy-efficient system compared to older proof-of-work blockchains.

The Vision: From Local to National Transparency

Baguio City Mayor Benjamin “Benjie” Magalong emphasized the city’s commitment to open governance. “One of the basic principles of good governance is transparency, and blockchain will allow us to be transparent, especially in financial transactions and infrastructure projects. What is very important here is security—and the only way we’ll truly achieve open data is by ensuring all records are placed on blockchain before publishing.”

The pilot project builds on similar efforts by the Department of Budget and Management (DBM), which already secures Special Allotment Release Orders (SAROs) and Notices of Cash Allocation (NCAs) using blockchain. This system was cited in Senator Aquino’s bill, which envisions blockchain as a national standard for budget transparency.

With Baguio as the first mover, GoodGovChain could become a model for other LGUs and agencies, paving the way for a more accountable government across the country.

Key Takeaways for Leaders and Entrepreneurs
  • Transparency builds trust. Blockchain provides a verifiable way to open government data without fear of tampering.
  • Efficiency equals savings. Digitized, blockchain-sealed records streamline auditing and cut operational costs.
  • Innovation sets benchmarks. By piloting blockchain governance, Baguio City positions itself as a leader in smart, accountable governance.

Looking Ahead: A Call for Replicable Governance

The success of GoodGovChain in Baguio could trigger a ripple effect across the Philippines. As more cities, municipalities, and national agencies adopt blockchain, citizens can look forward to greater trust in government processes, reduced corruption risks, and more efficient delivery of public services.

This is more than a pilot project—it is a glimpse into the future of transparent digital governance in the Philippines.
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Philippines Targets Creative Hub Status by 2030 with Malikhaing Pinoy Expo

Sunday, September 7, 2025


The Philippines is putting its creativity on the global stage with the launch of the Malikhaing Pinoy Creative Expo (MPEx), a five-day celebration of Filipino artistry and innovation held at SMX Aura in Taguig City. Organized by the Department of Trade and Industry (DTI), the event highlights the country’s ambition to become Asia’s premier creative hub by 2030.

A Celebration of Philippine Creative Industries

As part of the Philippine Creative Industries Month (PCIM), the expo is the first of its kind to unite all nine creative domains:

  • Audiovisual media
  • Visual arts
  • Digital interactive media
  • Design
  • Performing arts
  • Publishing
  • Traditional cultural expressions
  • Creative services

Cultural sites

Together, these domains represent 73 sectors that showcase the richness and diversity of Filipino talent. From paintings and sculptures to animation, comics, and publications, visitors can immerse themselves in exhibits that highlight both tradition and innovation.

Government Support for Filipino Creatives


During the ceremonial opening, DTI Secretary Cristina A. Roque emphasized that Filipino creativity is not just cultural—it’s an economic driver. She shared that under President Ferdinand Marcos Jr.’s directive, the DTI is committed to building the right infrastructure and opportunities for local artists and creators to thrive.

According to Secretary Roque, the MPEx is a platform where Filipino talent can gain the global recognition it deserves.

Conversations and Opportunities

One of the main highlights of the expo is Malikhaing Pinoy Chats, a series of discussions bringing together creative professionals, aspiring artists, and policymakers. These sessions allow for meaningful exchanges of ideas about the future of the industry.

Another exciting feature is the Creative Matchmaking for Filipino Games, where indie and student developers pitch their game ideas to potential investors. This year, the standout was Dungeon King of Midnight Equinox, which won the Best Game Pitch award.

Big Names and Exhibitors

The expo also brings together some of the biggest names in the Philippine creative scene, including:
  • Film Development Council of the Philippines (FDCP)
  • Game Developers Association of the Philippines (GDAP)
  • Design Center of the Philippines
  • Philippine Fashion Coalition
  • Cultural Center of the Philippines (CCP)
  • Ayala Museum

Each organization represents a crucial part of the creative ecosystem, from digital media and fashion to heritage preservation.

Why This Matters for Filipinos

Filipino creativity has long been admired worldwide—from our music and fashion to our films and digital content. Events like MPEx not only provide exposure but also open doors for global collaborations. With the government actively supporting this sector, the dream of making the Philippines Asia’s creative powerhouse by 2030 feels more achievable than ever.


The Malikhaing Pinoy Creative Expo is more than just an exhibition—it’s a movement that empowers Filipino artists and innovators. If you’re passionate about supporting local talent, keep an eye out for future editions of MPEx and similar initiatives. Supporting our creative industries means investing in a future where Filipino artistry shines brightly on the world stage.

For event details, workshops, and schedules, visit https://www.malikhaingpinoy.ph/
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Spurs’ First Overseas North London Derby Thrills Filipino Fans

Saturday, September 6, 2025


Spurs Make History with First Overseas North London Derby in Hong Kong, Inspiring Filipino Fans

For Filipino football fans, 2025 has brought an unforgettable milestone: Tottenham Hotspur played in the first-ever North London derby outside of London, and some lucky kababayans got to be part of the action. The historic match against Arsenal in Hong Kong wasn’t just about football—it was also about promoting healthier lifestyles, inspiring the youth, and bringing communities together under AIA’s One Billion Week initiative.

Spurs and AIA Bring Football Closer to Asia

The match served as the grand finale of AIA One Billion Week, a week-long celebration at AIA Vitality Park in Central, Hong Kong. The event highlighted AIA’s mission to inspire one billion people across Asia to live healthier, longer, better lives by 2030.

From football clinics to interactive challenges, fans of all ages were treated to exciting activities that went beyond the pitch. Filipino participants also had their moment to shine, proving that the passion for football is alive and growing in the Philippines.

Filipino Youth Meet Their Spurs Idols

One of the most exciting parts for Pinoy football enthusiasts was meeting Spurs stars James Maddison, Micky Van de Ven, Guglielmo Vicario, and Lucas Vergball. Students from AIA Healthiest Schools got the rare chance to ask about the players’ routines, mindset, and what keeps them motivated both on and off the field.

Representing the Philippines were Team Success and Tigulang FC team A, champions of AIA’s Here to Play tournament. For these young athletes, it was a once-in-a-lifetime chance to connect with their heroes and experience football on a global stage.

Sports as a Path to Healthier Lives

Melissa Henson, AIA Philippines’ Chief Marketing Officer, emphasized that sports create a ripple effect in building healthy habits: “When young fans meet their idols or participate in grassroots clubs and matches, wellness becomes a way of life they can see and feel for themselves.”

This shows how initiatives like One Billion Week go beyond entertainment—they encourage the next generation to live healthier and dream bigger.

A Legacy of Partnership

AIA’s partnership with Tottenham Hotspur, now on its 12th year, is among the longest-running in Premier League history. Together, they’ve organized football clinics reaching over 160,000 kids, championed inclusivity, and supported wellness across Asia.

Adrian New, AIA Group’s Director of Football Initiatives, shared how the club’s values align with AIA’s mission: “Tottenham Hotspur’s commitment to excellence, resilience, and community mirrors AIA’s mission to help people live Healthier, Longer, Better Lives.”

Fun Filipino Twist: Nico and Wil’s Viral Moment

Adding a Filipino flavor to the historic match, AIA Philippines ambassadors Nico Bolzico and Wil Dasovich stole the spotlight when they playfully recreated a “kiss cam” moment in the stands. The clip quickly went viral, bringing a mix of laughter and Pinoy pride to the celebration.

The Spurs’ first overseas North London derby wasn’t just a game—it was proof that football has the power to connect cultures, inspire youth, and spark healthier lifestyles. For Filipino fans, it was a proud reminder that the country is part of this growing global football story.

If you’re looking for ways to stay active and inspired, try picking up a sport, supporting local football communities, or following the Spurs’ journey. Who knows? The next international football star might just come from the Philippines.
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