Finland Opens Doors for Filipino Talent Through Ethical Recruitment During Friendship Week

Finland Opens Doors for Filipino Talent Through Ethical Recruitment During Friendship Week

Monday, December 8, 2025

Filipinos get direct access to job opportunities and fair hiring pathways as Finland highlights its commitment to migrant worker welfare.

Every year, thousands of Filipinos look for opportunities abroad, but finding a safe, transparent, and ethical employer is not always easy. This is why the Philippines–Finland Friendship Week matters. The 2025 celebration brings four major Finnish recruitment companies to Manila to give Filipino workers first-hand access to reliable career pathways and trustworthy information about living and working in Finland.

This initiative arrives at a time when Finland is preparing for a massive workforce transition, and Filipino professionals are strongly positioned to be part of that future.

Finland Strengthens Partnerships With Philippine Agencies

As part of the Friendship Week program, representatives from Bondata, Silkkitie, Amiko, and Barona are in the Philippines to reinforce cooperation between both countries. During their visit, the delegation is meeting with the Department of Migrant Workers, OWWA, IOM, and accredited private recruitment agencies to discuss fair hiring practices and long-term support for migrant workers.

The goal is simple: create safe, transparent, and sustainable pathways for Filipinos who want to work in Finland.

Job Fair at SM Megamall Offers Direct Access to Opportunities

Filipinos interested in exploring job opportunities can attend a special job fair at the Megatrade Hall on the fifth level of SM Megamall.

Available openings include roles in the hospitality and services sector as well as industrial jobs such as welders and CNC machinists.

Adding a fun Filipino holiday twist, Santa Claus himself will make an appearance at the Mega Fashion Hall. Families can visit him before heading to the job fair. Registration is required through the DMW Job Fair Portal to secure a Job Fair Pass or QR code.

Finnish Companies Highlight Their Commitment to Ethical Recruitment

Barona’s EVP for Global Talent Solutions, Elina Santalahti, shared that their mission is to help match global talent with the right Finnish employers. She noted that Barona has been hiring Filipino workers for over 15 years and emphasized their commitment to ethical and sustainable recruitment.

Finland faces a major workforce shift, with nearly half of its employees expected to retire by 2040. The country anticipates labor gaps in health and social services, business, industrial roles, and sales. To meet this need, Finland will require 1.37 million new workers by 2040.

With its young and capable workforce, the Philippines is seen as a strong partner in helping fill these positions.

Long-Term Careers and Full Support for Filipino Workers

Bondata Partnership Director Rebekka Kiljunen explained that their focus is on stable, long-term employment. She highlighted that Bondata supports employees from recruitment to integration in Finland, ensuring that Filipino workers have a meaningful and secure experience abroad.

Equal Pay, Fair Contracts, and Strong Worker Protection

Finland’s labor system is known for its strict collective agreements that guarantee equal treatment for all employees. International workers receive the same starting salary as Finnish workers in similar roles, with salary progression based solely on experience.

Work in Finland’s Business Development Manager, Joonas Halla, added that Filipino workers granted employment in Finland receive a residence permit, giving them access to public services and stronger community integration.

Finnish authorities also stressed that the country enforces a strict no-placement-fee policy. Recruitment agencies are prohibited from charging workers any fees, making Finland one of the safest destinations for Filipino migrant workers.

A Promising Opportunity for Filipinos Seeking a Safe Career Abroad

As Finland opens its doors to more global talent, Filipino professionals can access reliable jobs, equal treatment, and long-term career growth. Friendship Week is a timely opportunity for anyone considering a fresh start in a country known for its quality of life, fairness, and strong worker protection.

If you're exploring international careers, now is the perfect time to learn more about Finland and take advantage of ethical recruitment pathways. Visit the official portal at workinfinland.com to start your research.

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BCG Study: What Filipino Families Prioritize Most

BCG Study: What Filipino Families Prioritize Most

Wednesday, November 26, 2025

In a country where family is the heart of everything, from decision-making to financial survival, it’s no surprise that Filipinos continue to reshape what “security” truly means. A new nationwide study by Boston Consulting Group (BCG) uncovers how Pinoy households are balancing everyday struggles with long-term dreams, revealing a portrait of resilience, practicality, and shared responsibility.

If you’ve ever wondered what truly drives Filipino families today and how businesses should respond, this research offers a clearer picture than ever before.

What Matters Most to Filipino Families Today

According to BCG’s newly released report The Filipino Family, health and financial stability remain at the top of every household’s priority list. Out of 1,515 families surveyed (a total of 6,387 individuals), these stood out:

• 70% prioritize being financially prepared for health emergencies
• 68% want to build a substantial savings fund
• 64% say improving nutrition and food quality matters most

These priorities reflect a blend of practicality and care, core Filipino values passed from one generation to the next.

During the report presentation, BCG Manila Managing Director and Senior Partner Anthony Oundjian emphasized that the study offers a rare, data-driven lens into how families actually function. He shared that understanding Filipino consumers means understanding the family as a collective decision-maker not separate individuals.

Health Security Is the Biggest Fear Across Households

The report reveals a sobering reality: 7 out of 10 families fear medical emergencies more than any other financial setback.

And the worry is justified.

BCG found that 64% of households cannot afford a ₱10,000 hospital bill without borrowing or relying on health insurance.

Oundjian explained that families repeatedly shared how easily a medical crisis can undo years of savings and progress making health protection a make-or-break concern.

Six Types of Filipino Families, Six Unique Realities

BCG identified six major household structures, each with different needs and stress points:

1. Single-Earner Nuclear Families (20%)

One parent earns while the other handles the household—clear roles, but often financially stretched.

2. Dual-Earner Nuclear Families (23%)

Couples practice toka-toka, dividing responsibilities and making decisions jointly.

3. Solo Parent Families (14%)

One parent manages both breadwinning and caregiving—time becomes the scarcest resource.

4. DINKs – Dual Income, No Kids (4%)

Couples focusing on stability and experiences, often treating pets like children.

5. Sandwich Families (11%)

The “gitnang henerasyon” balances raising kids while supporting aging parents.

6. Extended Families (21%)

Multi-generational setups with shared responsibilities—supportive but complex.

BCG Managing Director Julian Cua noted that these aren’t simple categories—they’re distinct economic units with unique needs. A solution for a DINK household, for example, won’t work for a sandwich family supporting three generations.

Family Decision-Making Is Always Collaborative

Whether it's buying groceries, picking a school, or planning a big purchase, Filipino families rarely make decisions alone. The process is collective, thoughtful, and viewed as an act of care.

BCG’s research highlights gender patterns too:

• Women often manage savings, budgeting, and day-to-day spending.
• Men usually handle investments and long-term finances.

Still, decisions are intertwined across members—reflecting the “tulong-tulong” culture deeply rooted in Filipino homes.

OFWs Remain Strong Decision-Makers Despite the Distance

Even across oceans, OFWs remain active voices in household decisions.

BCG found that over half of OFWs participate in key family matters, and many contribute up to three-fourths of household income through remittances.

Digital communication keeps them woven into the family’s daily choices—a role many businesses fail to design for, according to the report.

What This Means for Businesses and Policymakers

The report lays out five major implications for brands and institutions:

1. Households—not individuals—are the true consumers

Apps, products, and services should be designed for shared decision-making.

2. Health is the household’s biggest vulnerability

There is a need for real family-based health coverage, not individual plans with dependents.

3. Filipino aspirations are simple but meaningful

Families want dignity: better meals, small treats, worry-free weekends—not luxury lifestyles.

4. Family structures shape financial behavior

Businesses must segment offerings based on family type, not just income or age.

5. Migration transforms families but keeps them intact

OFW involvement remains strong, yet few financial products are built to support distributed decision-making.

BCG Principal and report co-author Lance Katigbak shared that the study challenges companies to stop treating Filipinos as isolated consumers. He stressed that families simply want systems aligned with how they genuinely live.

At the end of the day, the Filipino family is not just a social unit—it’s our country’s economic engine, emotional core, and foundation of care. This study is a reminder that when businesses truly understand Filipino households, they create solutions that uplift lives, empower families, and drive long-term impact.

As consumers, it also encourages us to reflect on our own family patterns—how we make decisions, what we value, and how we can advocate for products and policies designed with real Filipino realities in mind.

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Iloilo City Launches Project AGUBAY for Smarter Waste Management

Iloilo City Launches Project AGUBAY for Smarter Waste Management

When you think of Iloilo City, you picture its rich culture, warm people, and beautifully preserved heritage. But like many fast-growing cities in the Philippines, it’s fighting a major waste management challenge. With over 314 metric tons of garbage produced daily, the need for smarter, more efficient systems has never been more urgent. That’s why the launch of Project AGUBAY is such a big win — not just for Ilonggos, but for any city looking to build a cleaner, more sustainable future.

A Community-Centered Approach to Waste Management

Iloilo City, home to nearly half a million residents, continues to grapple with plastic pollution across its rivers and coastal areas. To help address this, Coca-Cola Foundation Philippines Inc. (CCFPI), Central Philippine University (CPU), and the Iloilo City Government joined forces to introduce Project AGUBAY, a data-driven Solid Waste Management Information System (SWM-IS) that spans all 180 barangays.

The name AGUBAY, an Ilonggo term that means “to support, guide, or help,” also represents its vision: Awareness, Guidance, Unity, Biodiversity, Action, and Yield.

Why Iloilo City Needed a Smarter Solution

Years of rising plastic use  especially during the pandemic strained the city’s waste infrastructure, including material recovery facilities that weren’t operating at full capacity. With 26 barangays situated in riverine and coastal zones, the environmental impact has been even more pronounced.

In a statement, Cecile Alcantara, President of CCFPI, emphasized the project’s inclusive vision, noting that Project AGUBAY ensures no barangay gets left behind by combining digital innovation with community empowerment.

How Project AGUBAY’s SWM-IS Works

At the heart of the project is the Solid Waste Management Information System, a centralized digital platform designed to:

Strengthen planning in 152 barangays

Helps barangays formulate and update their Ecological Solid Waste Management programs based on real-time data.

Build a citywide waste database

Provides a single platform for tracking, reporting, and governance, a first for Iloilo.

Improve collection and segregation

Deploys Barangay Material Recovery System (BMRS) tools to boost diversion and recycling.

Boost digital literacy and accountability

Through CPU-led training, barangay officials learn how to track and electronically submit their reports.

Project Lead Dr. Mary O’ Penetrante of CPU shared that every barangay has its own unique waste challenges. With real-time data at their fingertips, they can finally design solutions that match community needs instead of relying on guesswork.

Digital Tools Empowering Local Leaders

With the SWM-IS now in motion, barangay leaders can better monitor their waste activities, while the City General Services Office can respond faster and more strategically. This creates a smoother, more transparent line of communication between all stakeholders, a big step forward in strengthening accountability and sustainability.

Photos from the orientation and digital training show barangay officials enthusiastically learning the new system, a promising sign for long-term adoption.

A Model Other Cities Can Follow

Project AGUBAY is expected to be formally turned over to the Iloilo City Government by January 2026, ensuring long-term continuity even after the grant period. If successful, it could serve as a blueprint for other Philippine cities looking to modernize their waste systems.

As CCFPI emphasized, the initiative reinforces their mission to support improved waste collection, sorting, and recycling through collective action, something that’s becoming increasingly vital for urban communities nationwide.

A Digital Step Toward a Cleaner Future

Project AGUBAY is a powerful reminder that when LGUs, private organizations, and schools work together, real change happens. If Iloilo can make digital waste management work across 180 diverse barangays, it could inspire cities across the country to follow suit.

If you're an Ilonggo, now’s the perfect time to get involved  starting with proper segregation and supporting your barangay’s waste initiatives. Small local actions, backed by smart digital tools, can lead to big environmental wins.

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MMDA, Jollibee Group Launch Rewards Program for Plastic Recycling

MMDA, Jollibee Group Launch Rewards Program for Plastic Recycling

Sunday, November 23, 2025

Metro Manila residents now have another reason to sort their plastics. The Metropolitan Manila Development Authority (MMDA) has teamed up with homegrown giant Jollibee Foods Corporation to launch a Plastic Waste Recovery and Rewards Program, turning community recycling efforts into real incentives. Every seven kilograms of plastic collected can now be exchanged for a P100 Jollibee gift certificate making eco-friendly habits not just responsible, but rewarding.

Turning Trash Into Rewards: How the Program Works

The initiative aims to motivate households and barangays to actively participate in proper waste segregation and collection. Residents can bring their segregated plastics to their local Women’s Group, community leaders, or designated barangay collection points. Barangay representatives then weigh the plastics and log them before sending them to the Integrated Solid Waste Management Facility (ISWMF) for verification.

Each kilogram of plastic earns participants 10 points, recorded in a Barangay Reward Card. Once participants reach 70 points, they can redeem a P100 Jollibee gift certificate. Accredited recycling partners ensure that the collected plastics are processed properly, giving waste a second life while keeping Metro Manila cleaner.

A Collaboration for Cleaner Communities

MMDA Chairman Atty. Don Artes highlighted that this partnership strengthens both agencies’ commitment to environmental management, community empowerment, and sustainable development. He also noted that the program aligns with President Ferdinand R. Marcos Jr.’s Philippine Development Plan 2023-2028, which seeks to expand waste minimization efforts across the country.

Artes said the initiative demonstrates how government and private sectors can unite for a common purpose: promoting responsible solid waste management and encouraging active household participation in protecting waterways and reducing landfill waste.

Jollibee’s Role in Building Sustainable Practices

Jollibee Group Philippines CEO Joseph Tanbuntiong emphasized that the program is part of the company’s ‘Joy For Tomorrow’ sustainability agenda. By working with the MMDA and their recycling partner, Greencycle, Jollibee ensures that collected plastics are properly recycled and reused, supporting safer neighborhoods and cleaner waterways.

Tanbuntiong added that this project shows the power of collective action, proving that lasting progress happens when government, business, and communities work together toward shared goals.

Program Coverage and Early Results

The six-month pilot initially covers 20 barangays in Vitas, Tondo, Manila, with plans to expand to 36 barangays near Tripa de Gallina in Pasay and Makati City. A dry run conducted from February 10 to March 31, 2025, in Vitas alone generated 1,059 kilograms of plastic waste, a promising start for a community-driven program aimed at diverting plastic from landfills.

This initiative is part of the broader Metro Manila Flood Management Project (MMFMP) Community-Based Solid Waste Management Program, combining sustainability with community empowerment.

For Metro Manila residents, the Plastic Waste Recovery and Rewards Program makes recycling tangible and rewarding. Whether you live in a participating barangay or nearby, getting involved means cleaner streets, healthier waterways, and a free P100 treat from Jollibee for doing your part. Small actions, like sorting plastics at home, now translate into real benefits for you and your community.

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Yokohama Pulse Day Fun Run 2025 Launches Heart Health Drive

Yokohama Pulse Day Fun Run 2025 Launches Heart Health Drive

A Community Fun Run with a Life-Saving Purpose

As Filipinos, fun runs have become a favorite way to meet friends, stay active, and support meaningful causes so it’s exciting to see a new health-driven movement gaining momentum across Asia. The Asia Pacific Heart Rhythm Society (APHRS) officially launched the Yokohama Pulse Day Fun Run 2025 on November 14, marking the first major activity leading up to Pulse Day 2026. More than just a run, the event aims to educate communities about arrhythmias (irregular heartbeats) and encourage early detection through simple habits we can all practice, like checking our own pulse.

Held during the APHRS Annual Scientific Sessions, this fun run symbolizes a global call for better heart rhythm awareness and preventive care, something truly relevant to Filipinos, given the country’s rising rates of cardiovascular conditions.

Bringing Heart Health to the Global Stage

This year’s fun run brought together 120 international participants, including members from APHRS, the Japanese Heart Rhythm Society (JHRS), and delegates from EHRA, HRS, and LAHRS. Runners enjoyed a scenic morning loop around Rinko Park South Exit Plaza and visited educational booths filled with heart health information and Pulse Day-themed activities.

Dr. Dicky Armein Hanafy, Head of the Pulse Day Task Force, shared how the run serves as the soft launch of Pulse Day 2026. He explained that the goal is to tie physical activity, pulse checking, and heart disease prevention into one conversation.

According to Dr. Hanafy, “Maintaining a healthy heart rhythm isn’t just medical, it’s a lifestyle choice that starts with each person.”

Scientific Sessions Highlight Breakthroughs in Arrhythmia Care

Beyond the run, APHRS also continued its tradition of hosting annual scientific meetings featuring the latest research on arrhythmia management. Attendees participated in symposiums, lectures, and hands-on training through the APHRS Learning Village, underscoring the society’s commitment to expanding knowledge and improving arrhythmia care worldwide.

Strengthening Global Collaboration for Heart Rhythm Awareness

Last year, the public awareness campaign was led by the European Heart Rhythm Association (EHRA) together with APHRS, HRS, and LAHRS. For 2026, APHRS is taking the lead, strengthening the international push to help people “Feel the Pulse” and practice preventive health measures.

The Yokohama Pulse Day Fun Run 2025 was organized with the Japanese Heart Rhythm Society (JHRS), a partnership that highlights how community-based activities can help the public take ownership of their heart health.

Pulse Day is observed globally every March 1 (1/3), a reminder that 1 in 3 people may experience a significant arrhythmia in their lifetime. Its main message: learn to check your pulse regularly.

How to check your pulse:

Place two fingers on your wrist or neck, count the beats for 30 seconds, and multiply by two. A normal resting heart rate is 60–100 bpm.

This simple step can save lives, especially when detecting Atrial Fibrillation (AF), one of the most common arrhythmias and a major focus for Pulse Day 2026.

Spotlight on Atrial Fibrillation (AF)

AF increases the risk of stroke up to five times, and heart failure up to three times, yet many people—especially in low-resource regions—remain undiagnosed. Dr. Hanafy emphasized that while medical technology continues to advance, access to quality arrhythmia care is still widely uneven.

In some Asian countries, the number of crucial procedures such as catheter ablation and ICD implantation remains drastically behind those of developed nations. APHRS aims to close this gap through training programs, research collaboration, and long-term health policy initiatives.

Technology as a Tool for Early Detection

Wearable devices and mobile health apps are becoming popular across Asia, including the Philippines. These tools can spot irregular heart rhythms early and encourage people to seek proper medical consultation. Still, APHRS stresses that manually checking your pulse remains one of the most effective and accessible ways to detect arrhythmias.

A Movement Toward a Healthier Future

Throughout the Road to Pulse Day 2026 campaign, APHRS will continue promoting educational content, expert guidance, and easy-to-follow habits that empower the public to take charge of their heart rhythm health.

The Yokohama Pulse Day Fun Run 2025 is just the beginning, a celebration of community, wellness, and the shared mission of building a heart-healthier world.

Heart health is something many Filipinos only think about once symptoms appear but events like this remind us that prevention can be simple and empowering. Whether you’re a runner, a walker, or someone trying to stay active, start making pulse checks part of your routine. Your heart will thank you later.

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Life After Diagnosis: How TGP and PCEDM Are Helping Filipinos Live Better With Diabetes

Life After Diagnosis: How TGP and PCEDM Are Helping Filipinos Live Better With Diabetes

Monday, November 17, 2025

Getting diagnosed with diabetes can feel overwhelming. Many Filipinos ask the same questions: “Ano na ang gagawin ko?”, “Magbabago ba ang buhay ko?”, or “Kaya ko pa ba ‘to?”

But the truth is while diabetes is a serious condition, it doesn’t have to dictate how you live your life. And this is exactly the message behind a new partnership between The Generics Pharmacy (TGP) and the Philippine College of Endocrinology, Diabetes and Metabolism (PCEDM).

This collaboration aims to empower Filipinos with the right knowledge, the right care, and the right support system so that life after diagnosis becomes not just manageable, but meaningful.

A Growing Health Challenge in the Philippines

Diabetes continues to be one of the country’s major health concerns.

According to the Department of Health (DOH), 4.3 million Filipinos are living with diabetes making it among the top causes of illness and death nationwide.

Globally, the World Health Organization (WHO) reports that diabetes claims around 1.5 million lives each year, especially in the Western Pacific region where cases continue to rise, including in the Philippines.

These numbers can be alarming, but they also highlight one important point: early action and proper management can change the story.

Living Better Through the IWAS: 4Dapat Diabetes Advocacy

PCEDM reminds the public that diabetes management doesn’t have to be complicated. With consistent habits and proper medical guidance, patients can still enjoy long, fulfilling lives.

Their advocacy, IWAS: 4Dapat Diabetes, emphasizes four essential steps:

1. Ikonsulta sa Doktor

Early diagnosis and regular checkups help prevent complications.

2. Wastong Pagkain

Nutritious and balanced meals can significantly improve daily health.

3. Aktibong Pamumuhay

Even small steps like daily walking can make a big difference.

4. Sapat at Angkop na Gamot

Taking doctor-prescribed medication consistently is key to managing blood sugar levels.

These are simple, practical habits that Filipinos can apply no matter their age or lifestyle.

TGP and PCEDM: A Partnership for Better Health

To strengthen nationwide diabetes education, TGP officially partnered with PCEDM through a Memorandum of Agreement signed by TGP Deputy General Manager Aileen Natividad and PCEDM President Dr. Lora May Tan-Tin Hay.

By combining TGP’s wide retail reach with PCEDM’s medical expertise, the partnership aims to bring reliable, easy-to-understand diabetes information to more communities.

Natividad shared that this collaboration aligns with TGP’s mission to make healthcare more accessible for Filipinos.

She emphasized that working closely with PCEDM helps bridge the gap between awareness and real action in diabetes prevention and management.

Meanwhile, Dr. Tan-Tin Hay highlighted that life after diagnosis remains hopeful:

With proper guidance, education, and support, Filipinos can live fully and confidently even with diabetes.

Bringing Health Awareness to Communities Nationwide

To kick off the initiative, both organizations will launch educational efforts across digital platforms, TGP branches, and on-ground events. Expect to see:

• Expert-led health talks
• Community engagement programs
• Accessible and consistent diabetes information
• Amplified PCEDM educational content through TGP’s platforms

The campaign will officially roll out on World Diabetes Day, November 14, encouraging Filipinos to prioritize their health and take proactive steps toward better diabetes management.

Diabetes may be a lifelong condition, but it doesn’t have to be a lifelong burden. With organizations like TGP and PCEDM working together, Filipinos now have better access to education, treatment, and encouragement—proving that life after diagnosis can still be bright, healthy, and full of hope.

If you or someone you know is living with diabetes, now is the perfect time to learn more, seek guidance, and take small but meaningful steps toward better health.

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Healthier Rides Ahead: inDrive Joins DOH in Strengthening Smoke- and Vape-Free Transport in the Philippines

Healthier Rides Ahead: inDrive Joins DOH in Strengthening Smoke- and Vape-Free Transport in the Philippines

In the spirit of promoting healthier and safer daily commutes, global ride-hailing platform inDrive is stepping up to support the Department of Health’s (DOH) push for 100% smoke- and vape-free rides across the country.

A United Effort for Clean, Safe, and Healthy Transport

As the DOH intensifies its smoke- and vape-free transport initiatives, inDrive has partnered with key government agencies including the Department of Transportation (DOTr) and the Land Transportation Franchising and Regulatory Board (LTFRB) to help create cleaner, safer, and more mindful commuting experiences.

Through this collaboration, inDrive is rolling out both digital reminders and on-ground engagement efforts to ensure commuters enjoy healthier rides.

In-App Reminders for Smoke- and Vape-Free Trips

To reinforce the initiative, inDrive has launched a new in-app pop-up notification for both passengers and drivers. This friendly reminder encourages everyone onboard to maintain smoke-free and vape-free trips, aligning with the brand’s commitment to public health and responsible mobility.

“As a TNVS provider, it is our duty to protect our partner drivers and passengers, and this includes their overall health and well-being,” shared Sofia Guinto, Business Development Head of inDrive Philippines.

“Kaya buo ang pagsuporta namin sa programa na ito upang matiyak na makaranas sila ng tunay na biyaheng ligtas at protektado.”

She added that strong public–private sector partnerships can inspire real change:

“Ang ganitong mga partnerships... ay patunay na kaya nating gumawa ng pagbabago para sa ikabubuti ng kalusugan ng lahat ng mga Pilipino. Nawa’y ito ang maging simula ng mas marami pang programang maglalayon ng mas malinis at ligtas na biyahe.”

Smoke-Free Byahe Caravan: Taking Advocacy to the Streets

Beyond digital reminders, inDrive is launching its Smoke-Free Byahe Caravan, a series of on-ground activations across major cities. During the caravan, inDrive teams will distribute:

• Advocacy decals
• Health and wellness kits
• Educational materials for drivers

These efforts support the DOH’s vision for smoke-free public transportation while strengthening inDrive’s broader #inDriveLigtasBiyahe campaign for safe and health-conscious commuting.

DOH Welcomes Private Sector Support

DOH Metro Manila CHD Regional Director Dr. Lester M. Tan expressed appreciation for inDrive’s active involvement:

“When private sector partners like inDrive join our advocacy, it helps us reach more people and inspire everyday choices that lead to healthier communities. We look forward to building on this partnership through more initiatives that champion wellness on the road.”

Stay Updated

Drivers and passengers can stay informed about inDrive’s health and safety initiatives through inDrive.com or download the app via the App Store and Google Play.

Together with the DOH and other TNVS providers, inDrive is helping pave the way for cleaner air, healthier commutes, and more responsible mobility for Filipinos.

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TP Philippines Reinforces Support for Philippine Red Cross

TP Philippines Reinforces Support for Philippine Red Cross

Thursday, November 13, 2025

A Renewed Commitment to Helping Filipinos in Times of Crisis

At a time when many Filipino families in the Visayas and Mindanao are recovering from recent earthquakes, Teleperformance (TP) in the Philippines has once again stepped up to support communities in need. Through its global CSR arm, Citizen of the World (COTW), the company turned over a new round of assistance to the Philippine Red Cross (PRC), reinforcing its dedication to humanitarian work and disaster response.

This renewed partnership highlights what many Filipinos already know—when disasters strike, strong public-private collaborations accelerate relief, recovery, and hope.

TP Leaders Join PRC in Support of Nationwide Relief Efforts

During the turnover ceremony, several global and Philippine TP executives were present, including:

• Miranda Collard, CEO of TP in the Americas
• Anish Mukker, CEO of TP.AI and Chief Operating Officer of TP in India and the Philippines
• Rahul Jolly, CEO of Teleperformance Philippines
• Jeffrey Johnson, Chief People Officer of TP Philippines and President of the Citizen of the World Foundation

They were welcomed by PRC leadership led by Richard Gordon, Chairman and CEO, and Dr. Gwendolyn Pang, Secretary General.

A Partnership Rooted in Compassion and Volunteerism

During the event, Johnson emphasized TP’s deep culture of volunteerism, sharing that their employees remain at the heart of their humanitarian initiatives. He explained that their people consistently “drive meaningful change through compassion in action,” whether supporting disaster-stricken communities or participating in ongoing community outreach programs across the country.

Gordon, in turn, thanked TP for its unwavering support through the years. He highlighted that the company’s continued assistance has positively impacted thousands of Filipinos, especially during times when help is needed most.

Hands-On Support: TP Leaders Pack Relief Kits with PRC

After the ceremonial turnover, TP executives rolled up their sleeves and took part in a symbolic relief-pack assembly. These kits filled with essentials for affected families will be distributed to communities in crisis across the Visayas and Mindanao.

This hands-on gesture reflects TP’s belief that meaningful change happens not just through donations, but through people showing up and contributing time and effort.

More Than a Decade of Humanitarian Partnership

Teleperformance Philippines has worked closely with the PRC for over ten years through:

• Monetary donations
• Volunteer-driven initiatives
• Nationwide blood donation activities

This long-standing partnership exemplifies the mission of Citizen of the World: to uplift communities, empower volunteers, and help build stronger, more resilient Filipino families no matter the challenges.

Teleperformance’s renewed support for the Philippine Red Cross is a powerful reminder that corporate citizenship matters especially in a country as disaster-prone as the Philippines. If more organizations take part in strengthening humanitarian efforts, Filipinos can look toward a safer and more prepared future.

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Vena Energy Leads Coastal Clean-Up at Talim Island Rizal

Vena Energy Leads Coastal Clean-Up at Talim Island Rizal

Wednesday, November 12, 2025

Vena Energy Leads the Way in Protecting Rizal’s Shorelines

When it comes to walking the talk on sustainability, Vena Energy continues to set the bar high. The leading renewable energy company in the Asia Pacific region recently held a Coastal Clean-Up at Talim Island, Binangonan, Rizal, on November 6, reinforcing its mission to protect the environment and empower the communities it serves.

The clean-up, which benefitted Barangay Gulod, is the third in a six-part series of environmental drives led by Vena Energy in the province. Each initiative strengthens the company’s vision of building a cleaner, greener, and more sustainable Philippines one community at a time.

Working Hand-in-Hand with the Community

The event was organized in partnership with the Barangay Council of Gulod, showcasing how corporate and community cooperation can create a powerful force for positive change.

Vena Energy employees joined local residents in cleaning the shores of Laguna de Bay. Registration and assembly took place along the Coastal Road near the Municipal Annex, with volunteers hitting the shoreline from 7:30 AM to 8:30 AM. Together, they collected debris and litter, helping prevent pollution from reaching the waters of the country’s largest lake.

“Our commitment to sustainable energy is tied to the well-being of the communities we serve,” shared a Vena Energy representative. “Through efforts like this, we aim to protect both the environment and the livelihoods that depend on it.”

Beyond Energy: A Culture of Environmental Stewardship

For Vena Energy, sustainability doesn’t stop at generating clean power—it also means ensuring the health of the ecosystems that sustain local life. By taking a hands-on approach to conservation, the company continues to prove that environmental protection and business growth can go hand in hand.

The clean-up concluded with a brief fellowship among participants, celebrating teamwork and shared responsibility for the planet. Volunteers were reminded that even small acts like picking up trash can make a lasting impact on the community’s future.

Looking Ahead: More Clean-Ups to Come

The Talim Island clean-up is just the beginning. Vena Energy has lined up similar initiatives in other Rizal barangays including Navotas, Subay, and Boor in the coming weeks. Each event strengthens the company’s ongoing environmental advocacy and reinforces its partnerships with local government units and residents.

Through these efforts, Vena Energy continues to redefine what it means to be a sustainable energy leader not only by generating renewable power but also by championing environmental action and community care.

With climate change and pollution affecting coastal communities, efforts like Vena Energy’s clean-up drives serve as vital reminders that sustainability starts with collective action. If more companies followed suit, cleaner shorelines and healthier communities wouldn’t just be a goal, they’d be our reality. 

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LIFT Energizes Bacolod with Dare to Switch at MassKara

LIFT Energizes Bacolod with Dare to Switch at MassKara

Monday, November 10, 2025

Coca-Cola’s newest drink energizes Bacolod with its fearless and fun spirit

The MassKara Festival in Bacolod is known for its colorful masks, non-stop street parties, and contagious energy  and this year, Coca-Cola Philippines’ newest drink, LIFT, brought an extra jolt of excitement to the city’s biggest celebration.

For the first time ever, LIFT joined the festivities, lighting up Lacson Street with a three-day activation that dared festival-goers to push their limits and embrace the brand’s bold, challenger mindset through its “Dare to Switch” campaign.

High-Energy Fun: The Dare to Switch Experience

Thousands of festival-goers flocked to the LIFT booth, one of the most talked-about attractions during MassKara weekend. Attendees faced a series of exciting challenges designed to test strength, agility, and focus  all while showcasing their fearless side.

Participants navigated their way through the LIFT Maze, showed off their power at the LIFT UpBar, unleashed creativity at the LIFT Art Photo Wall, and tested precision in the LIFT Bottle Up Challenge. Each station encouraged Bacolodnons to step out of their comfort zones, have fun, and celebrate their unstoppable energy,  the same traits that define both MassKara and LIFT.

The result? Non-stop laughter, friendly competition, and countless share-worthy moments across social media as attendees documented their victories and snapped selfies with the brand’s signature orange-and-yellow setup.

Celebrating Confidence and the Filipino Spirit

The activation perfectly mirrored the MassKara Festival’s theme of resilience and optimism, values that LIFT proudly champions.

“LIFT’s first-ever MassKara activation was a celebration of the bold spirit that defines both the brand and the festival,” shared Frenissa Mae Lagman, Frontline Marketing Senior Director of Coca-Cola Philippines. “MassKara is all about uplifting the Filipino spirit, and LIFT embodies that same drive  to face every challenge with confidence and dare to switch when it’s time to level up.”

As the festival came to a close, LIFT left Bacolod buzzing energizing thousands of attendees and inspiring them to take on life’s challenges with renewed confidence and excitement.

Fueling the Challenger Mindset Nationwide

Following its successful MassKara debut, LIFT is gearing up to bring the Dare to Switch experience to more regions across the Philippines. Bacolod may have been the first to experience the brand’s electric presence, but more Filipinos can look forward to their own taste of LIFT’s bold, refreshing energy soon.

Ready to make the switch? LIFT is now available in sari-sari stores across Western Visayas, perfect for anyone who’s up for a challenge and ready to power up their day.

Stay tuned for upcoming events and nationwide activations by following LIFT Philippines on Facebook and Instagram.

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Honoring Blue Eagle Creativity: Ateneo Jubilarians Host “Origins Beyond Form” Art Auction and Exhibit

Honoring Blue Eagle Creativity: Ateneo Jubilarians Host “Origins Beyond Form” Art Auction and Exhibit

Friday, November 7, 2025

Art meets purpose this November as Ateneo de Manila’s jubilarians turn the spotlight on their very own homegrown artists. The much-anticipated art auction and exhibit titled “OBF: Origins Beyond Form” will take place on November 15, 2025, from 4:00 PM to 8:00 PM at Le Cordon Bleu, Arete, Ateneo de Manila University. This special gathering celebrates artistic excellence and community spirit, two things Ateneans have long been known for.

More than an art show, this event carries a heart for giving back, as proceeds will directly support Ateneo scholars, athletes and teachers who have shaped generations of Blue Eagles.

Celebrating Ateneo’s Artistic Legacy

The exhibit will showcase the creativity of Ateneo High School Batch 2000, featuring some of the country’s most recognized visual and design artists today. Among them are:

• Jomike Tejido, known for his vibrant visual art and architectural background.
• Quiccs Maiquez, a globally celebrated toy designer and graffiti artist whose works blend Japanese mecha with Filipino street art.
• Aaron Mempin, admired for his geometric abstract pieces.
• J.P. Mateo, another talent in the growing field of designer toys.

These artists bring their distinct styles and creative journeys “beyond form,” proving that Ateneo artistry transcends mediums and continues to inspire.

Art for a Cause

Guests can bid on exquisite pieces or purchase them at exclusive rates. What makes every purchase meaningful is that proceeds will benefit three causes close to the Ateneo community:

• The Ateneo Track and Field team, fueling the next generation of Blue Eagle athletes.
• The Order of the Blue Eagle Scholars, supporting financially challenged students.
• Salaguinto, the retirement fund for Ateneo Grade School faculty and staff—a tribute to the teachers who helped build the Atenean foundation of excellence.

In essence, “OBF: Origins Beyond Form” turns art appreciation into an act of gratitude.

Event Details and Registration

Tickets are priced at ₱1,000, which includes cocktails prepared by French chefs from Le Cordon Bleu Ateneo, a culinary experience in itself. Guests will also get a raffle entry for special prizes.

To join, simply register through this form:https://forms.gle/3R36oNedR6qZbRP59

This art auction and exhibit is part of the fundraising efforts leading up to Ateneo’s Grand Alumni Homecoming on December 6, 2025, a much-awaited reunion of generations of Blue Eagles.

For inquiries, you may contact RJ Villanueva at 0917-985-8769.

Why This Event Matters

Events like “Origins Beyond Form” showcase how the Ateneo spirit of excellence thrives not only in classrooms and careers but also in creativity and compassion. Supporting Filipino artists while giving back to the community reflects the essence of being men and women for others.

So, whether you’re an art lover, an Atenean, or simply someone who believes in purposeful creativity, this exhibit deserves a spot on your calendar.

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Manulife Brings Personalized Gut Health Screening to the Philippines: A Step Toward Smarter, Preventive Wellness

Manulife Brings Personalized Gut Health Screening to the Philippines: A Step Toward Smarter, Preventive Wellness

Sunday, November 2, 2025

A new way for Filipinos to take control of their health

With rising healthcare costs and growing health concerns, more Filipinos are realizing that prevention truly is better than cure. In response, Manulife Philippines has teamed up with AMILI, Southeast Asia’s first microbiome insights company, to bring personalized gut microbiome screening to the country.

This innovation gives Filipinos access to science-backed tools that help them understand their gut health better empowering them to make informed lifestyle and nutrition choices for improved immunity, digestion, and overall well-being.

Why Gut Health Matters More Than Ever

A recent 2025 Asia Care Survey revealed that 82% of Filipinos worry about increasing healthcare costs, while many feel uncertain about maintaining both their physical and financial well-being. By offering microbiome testing designed for Asian populations, Manulife is giving customers a chance to take a proactive approach to health focusing on early detection and prevention instead of expensive treatments later on.

Science Meets Insurance: Manulife’s Next-Level Health Approach

Manulife Philippines President and CEO Rahul Hora shared that the partnership with AMILI represents a major step forward in redefining what health protection can mean for Filipinos.

“This collaboration allows us to go beyond traditional insurance by offering a unique, proactive health experience,” Hora said. “We want to empower our customers to make better health decisions through innovation and personalized care.”

Through the program, Manulife customers can access a personalized gut health screening, complete with nutrition recommendations and teleconsultations to help interpret results. These insights can improve not just digestion, but also immunity, mental health, heart function, and longevity.

Empowering Filipinos Toward Preventive Wellness

Grace Mallabo, Manulife Philippines’ Chief Health and Product Officer, emphasized that this initiative reinforces the company’s role as a true partner in health, not just a financial safety net.

“We’re giving Filipinos access to science-based tools and preventive care so they can make informed decisions and live better lives,” Mallabo said.

By integrating personalized insights into its services, Manulife aims to support longer, healthier lives for Filipinos, helping reduce the burden of medical costs in the long term.

AMILI’s Science-Backed Insights

AMILI’s testing is powered by the largest multi-ethnic gut microbiome database in Southeast Asia, offering insights into digestive health, immunity, mental wellness, and chronic disease prevention.

Dr. Jeremy Lim, AMILI’s CEO and Co-founder, expressed enthusiasm for expanding their reach through this partnership:

“We’re proud to support Manulife’s customers in the Philippines with actionable, science-backed insights. This is a big step toward making preventive care accessible across Southeast Asia,” he said.

Building a Healthier Future for Filipinos

This initiative expands on Manulife and AMILI’s First-in-Asia Gut Microbiome Screening, which first launched in Singapore in 2024. It’s part of Manulife’s broader commitment to making healthcare more personal and accessible through technology and innovation.

To learn more about Manulife’s wellness initiatives, visit manulife.com.ph/services/manulife-move.html.

Health Starts From Within

As Filipinos continue to juggle busy lifestyles, this collaboration reminds us that good health begins in the gut. Taking a simple microbiome test could be your first step toward a stronger immune system, sharper mind, and longer, healthier life.

If you’ve been meaning to prioritize your wellness, now’s the time to take charge, science and innovation are finally on your side.

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USA Cheese Guild Empowers Future Filipino Chefs with Global Cheese Education

USA Cheese Guild Empowers Future Filipino Chefs with Global Cheese Education

Thursday, October 30, 2025

Bringing world-class cheese expertise to the Philippines

Cheese lovers, rejoice! The USA Cheese Guild has officially brought its USA Cheese Specialist™ Certification Program to the Philippines — marking another milestone in culinary education for aspiring Filipino chefs. Originally launched in Singapore, this globally recognized program continues its Southeast Asian expansion, equipping culinary students and professionals with expert-level knowledge about one of the world’s most beloved ingredients.

USA Cheese Specialist™ Certification Program at CCA Manila

The Center for Culinary Arts (CCA Manila) has partnered with the USA Cheese Guild to integrate a three-tiered certification program—Associate, Intermediate, and Advanced—into its second-year culinary curriculum. Through this, students gain in-depth insights into cheese families, proper storage and handling, and even artisanal cheesemaking.

More importantly, it empowers them to use cheese as a creative and functional ingredient, elevating Filipino classics with a global twist. Imagine your favorite baked spaghetti, kaldereta, or puto with just the right touch of rich, creamy U.S. cheese!

Investing in the future of Filipino culinary talent

According to Dali Ghazalay, Regional Director for Southeast Asia of the USA Cheese Guild, the partnership is more than just about teaching techniques—it’s about nurturing creative mindsets.

“By working directly with culinary students, we’re investing in the future of the food industry in the Philippines,” Ghazalay explained. “The USA Cheese Specialist™ certification isn’t just a credential — it’s a creative mindset that inspires chefs to treat cheese as a transformative ingredient.”

For Dr. Veritas Luna, Chancellor of CCA Manila, the collaboration supports the school’s mission to promote international standards and continuous faculty development.

“This milestone partnership with the USA Cheese Guild enhances our commitment to global culinary excellence and gives our students a competitive edge, both locally and abroad,” she shared.

Why USA Cheese stands out

Cheese from the USA blends traditional craftsmanship with modern innovation, using high-quality cow’s milk and sustainable farming practices. The U.S. is the world’s largest single-country producer and exporter of cheese, offering countless varieties that deliver superior flavor, performance, and quality — perfect for both home cooks and professional chefs.

Cheese education beyond the classroom

Even if you’re not enrolled in CCA, you can still explore the flavorful world of USA Cheese in your own kitchen!

Use cheese with purpose – Grated cheese melts beautifully in Filipino favorites like baked pasta and casseroles, while crumbled cheese adds texture to salads or roasted veggies. Try U.S. Monterey Jack for creaminess or U.S. Pepper Jack for a buttery, spicy twist.

Add nutrition, not just flavor – Cheese is rich in protein, calcium, and healthy fats, and aged varieties are naturally low in lactose.

Reimagine Filipino desserts – Top your puto with melted U.S. Monterey Jack or make creamy desserts using U.S. Cream Cheese. You can even serve a dessert cheeseboard with local fruits, nuts, and a cup of tsokolate for a unique treat.

Discover USA Cheese in the Philippines

Through partnerships with local importers and retailers, USA Cheese is becoming more accessible than ever in supermarkets and specialty stores across the country.

Follow @cheesefromtheusa.sea on Instagram and Facebook for delicious recipes, cheesy tips, and updates on upcoming workshops and events.

Experience the versatility and world-class quality of USA Cheese and bring a taste of global innovation right into your Filipino kitchen. 

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Jollibee Named ASEAN’s #1 Restaurant Brand for the Second Consecutive Year

Jollibee Named ASEAN’s #1 Restaurant Brand for the Second Consecutive Year

Sunday, October 26, 2025

Jollibee Continues to Reign as the Region’s Most Valuable Restaurant Brand

The Philippines’ most beloved fast-food chain, Jollibee, has once again proven its global dominance as it was recognized as ASEAN’s top restaurant brand in Brand Finance’s ASEAN 500 2025 report.

With its brand value rising by 8% to USD 2.5 billion, Jollibee holds its position as the most valuable restaurant brand in Southeast Asia for the second year in a row, a testament to its enduring success and strong emotional connection with consumers.

A Proud Filipino Brand on the Global Stage

According to Brand Finance, the world’s leading independent brand valuation consultancy, “Jollibee continues to be the Philippines’ most loved brand, leading the market with its strong consumer connection, best-selling products, and impactful storytelling.”

Rooted deeply in Filipino heritage, Jollibee’s success story transcends borders. What started as a local food joint has grown into a global brand loved by millions, thanks to its iconic Chickenjoy, Jolly Spaghetti, and Burger Steak—all served with that signature langhap-sarap goodness and joyful service that Filipinos proudly call their own.

The Joy of Filipino Excellence

Jollibee’s recognition highlights more than its market leadership, it reflects the brand’s role as a symbol of Filipino pride and excellence. With its cheerful mascot, delicious food, and feel-good storytelling, Jollibee has become an international ambassador of Filipino warmth and hospitality.

The brand’s consistent performance also underscores its winning strategy:

• Investing in brand equity and customer trust
• Expanding its ASEAN and global footprint
• Building lasting emotional connections through community and culture

As Jollibee continues to grow worldwide, this latest achievement reinforces that Filipino brands can thrive on the world stage, embodying both the country’s entrepreneurial spirit and its unique brand of joy.

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TRUST Champions Reproductive Health in the Philippines

TRUST Champions Reproductive Health in the Philippines

Redefining Social Responsibility Beyond the Usual Causes

When we think of “social responsibility,” our minds usually go to tree-planting drives, feeding programs, or scholarship grants. But one crucial topic often gets left behind is  reproductive health. Despite being a key pillar of community well-being, discussions about sexual and reproductive health (SRH) remain limited due to cultural taboos and misconceptions in the Philippines.

It’s time to change that. Social enterprises like TRUST are showing Filipinos that taking care of reproductive health is not something to be embarrassed about, it’s a responsible, empowering choice.

Why Reproductive Health Matters in Social Responsibility

True social responsibility means addressing what people genuinely need, not just what looks good on paper. In the Philippines, issues like adolescent pregnancy and the growing number of HIV cases highlight the urgent need for open dialogue and accessible reproductive healthcare.

When communities are empowered with proper education, family planning options, and access to health services, people are able to pursue education, sustain livelihoods, and break cycles of poverty. In this sense, promoting reproductive health isn’t just a wellness initiative, it’s a movement that fuels long-term social progress.

How Social Enterprises Are Changing the Game

Unlike traditional corporate social responsibility (CSR) programs that often focus on short-term projects, social enterprises build sustainable impact. They’re businesses designed to make a difference — generating income through products and services, then reinvesting profits back into their advocacy.

In the field of reproductive health, this model allows organizations to reach more Filipinos with affordable contraception, free medical consultations, and nationwide educational outreach.

TRUST: A Brand Built on Empowerment and Purpose

One of the strongest advocates in this space is TRUST, the commercial master brand of DKT Health, Inc. The brand stands for accessible reproductive health, and through its “Ang Normal Mo, Normal ‘Yan!” campaign, TRUST is working to normalize conversations around sexual health, a bold but necessary move in a culture where such topics are often considered taboo.

The campaign encourages Filipinos to view reproductive health care as an act of self-respect and responsibility. Every TRUST product purchased supports DKT Philippines Foundation, which provides free reproductive health services to underserved communities nationwide.

To measure its social impact, TRUST uses the metric “Couple-Years of Protection (CYP),” which estimates how many couples benefit from its contraceptive programs. In 2024 alone, TRUST safeguarded 3.6 million couples, or about 7.2 million individuals, through both its commercial and outreach services, a testament to its unwavering commitment to the Filipino people.

As Denise R. van Dijk, President and CEO of DKT Health, Inc., shared, “We as a social enterprise put impact over profit. The more we generate, the more we give back to fund programs that reach the last mile.”

Empowering Filipinos, One Conversation at a Time

In an era when consumers want brands that reflect their values, TRUST is proving that doing good can go hand in hand with doing business. Its continued advocacy for reproductive health is a reminder that social responsibility doesn’t have to follow a template. Sometimes, it means starting conversations that matter most.

If you’re looking to support causes that make a lasting difference, remember: every purchase from TRUST helps bring reproductive health services to more Filipinos who need them most.

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