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Life After Diagnosis: How TGP and PCEDM Are Helping Filipinos Live Better With Diabetes

Monday, November 17, 2025


Getting diagnosed with diabetes can feel overwhelming. Many Filipinos ask the same questions: “Ano na ang gagawin ko?”, “Magbabago ba ang buhay ko?”, or “Kaya ko pa ba ‘to?”

But the truth is while diabetes is a serious condition, it doesn’t have to dictate how you live your life. And this is exactly the message behind a new partnership between The Generics Pharmacy (TGP) and the Philippine College of Endocrinology, Diabetes and Metabolism (PCEDM).

This collaboration aims to empower Filipinos with the right knowledge, the right care, and the right support system so that life after diagnosis becomes not just manageable, but meaningful.

A Growing Health Challenge in the Philippines

Diabetes continues to be one of the country’s major health concerns.

According to the Department of Health (DOH), 4.3 million Filipinos are living with diabetes making it among the top causes of illness and death nationwide.

Globally, the World Health Organization (WHO) reports that diabetes claims around 1.5 million lives each year, especially in the Western Pacific region where cases continue to rise, including in the Philippines.

These numbers can be alarming, but they also highlight one important point: early action and proper management can change the story.

Living Better Through the IWAS: 4Dapat Diabetes Advocacy

PCEDM reminds the public that diabetes management doesn’t have to be complicated. With consistent habits and proper medical guidance, patients can still enjoy long, fulfilling lives.

Their advocacy, IWAS: 4Dapat Diabetes, emphasizes four essential steps:

1. Ikonsulta sa Doktor

Early diagnosis and regular checkups help prevent complications.

2. Wastong Pagkain

Nutritious and balanced meals can significantly improve daily health.

3. Aktibong Pamumuhay

Even small steps like daily walking can make a big difference.

4. Sapat at Angkop na Gamot

Taking doctor-prescribed medication consistently is key to managing blood sugar levels.

These are simple, practical habits that Filipinos can apply no matter their age or lifestyle.

TGP and PCEDM: A Partnership for Better Health

To strengthen nationwide diabetes education, TGP officially partnered with PCEDM through a Memorandum of Agreement signed by TGP Deputy General Manager Aileen Natividad and PCEDM President Dr. Lora May Tan-Tin Hay.

By combining TGP’s wide retail reach with PCEDM’s medical expertise, the partnership aims to bring reliable, easy-to-understand diabetes information to more communities.

Natividad shared that this collaboration aligns with TGP’s mission to make healthcare more accessible for Filipinos.

She emphasized that working closely with PCEDM helps bridge the gap between awareness and real action in diabetes prevention and management.

Meanwhile, Dr. Tan-Tin Hay highlighted that life after diagnosis remains hopeful:
With proper guidance, education, and support, Filipinos can live fully and confidently even with diabetes.

Bringing Health Awareness to Communities Nationwide

To kick off the initiative, both organizations will launch educational efforts across digital platforms, TGP branches, and on-ground events. Expect to see:
  • Expert-led health talks
  • Community engagement programs
  • Accessible and consistent diabetes information
  • Amplified PCEDM educational content through TGP’s platforms

The campaign will officially roll out on World Diabetes Day, November 14, encouraging Filipinos to prioritize their health and take proactive steps toward better diabetes management.

Diabetes may be a lifelong condition, but it doesn’t have to be a lifelong burden. With organizations like TGP and PCEDM working together, Filipinos now have better access to education, treatment, and encouragement—proving that life after diagnosis can still be bright, healthy, and full of hope.

If you or someone you know is living with diabetes, now is the perfect time to learn more, seek guidance, and take small but meaningful steps toward better health.

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Healthier Rides Ahead: inDrive Joins DOH in Strengthening Smoke- and Vape-Free Transport in the Philippines


In the spirit of promoting healthier and safer daily commutes, global ride-hailing platform inDrive is stepping up to support the Department of Health’s (DOH) push for 100% smoke- and vape-free rides across the country.

A United Effort for Clean, Safe, and Healthy Transport

As the DOH intensifies its smoke- and vape-free transport initiatives, inDrive has partnered with key government agencies including the Department of Transportation (DOTr) and the Land Transportation Franchising and Regulatory Board (LTFRB) to help create cleaner, safer, and more mindful commuting experiences.

Through this collaboration, inDrive is rolling out both digital reminders and on-ground engagement efforts to ensure commuters enjoy healthier rides.

In-App Reminders for Smoke- and Vape-Free Trips

To reinforce the initiative, inDrive has launched a new in-app pop-up notification for both passengers and drivers. This friendly reminder encourages everyone onboard to maintain smoke-free and vape-free trips, aligning with the brand’s commitment to public health and responsible mobility.

“As a TNVS provider, it is our duty to protect our partner drivers and passengers, and this includes their overall health and well-being,” shared Sofia Guinto, Business Development Head of inDrive Philippines.

“Kaya buo ang pagsuporta namin sa programa na ito upang matiyak na makaranas sila ng tunay na biyaheng ligtas at protektado.”

She added that strong public–private sector partnerships can inspire real change:

“Ang ganitong mga partnerships... ay patunay na kaya nating gumawa ng pagbabago para sa ikabubuti ng kalusugan ng lahat ng mga Pilipino. Nawa’y ito ang maging simula ng mas marami pang programang maglalayon ng mas malinis at ligtas na biyahe.”

Smoke-Free Byahe Caravan: Taking Advocacy to the Streets

Beyond digital reminders, inDrive is launching its Smoke-Free Byahe Caravan, a series of on-ground activations across major cities. During the caravan, inDrive teams will distribute:
  • Advocacy decals
  • Health and wellness kits
  • Educational materials for drivers

These efforts support the DOH’s vision for smoke-free public transportation while strengthening inDrive’s broader #inDriveLigtasBiyahe campaign for safe and health-conscious commuting.

DOH Welcomes Private Sector Support

DOH Metro Manila CHD Regional Director Dr. Lester M. Tan expressed appreciation for inDrive’s active involvement:

“When private sector partners like inDrive join our advocacy, it helps us reach more people and inspire everyday choices that lead to healthier communities. We look forward to building on this partnership through more initiatives that champion wellness on the road.”

Stay Updated

Drivers and passengers can stay informed about inDrive’s health and safety initiatives through inDrive.com or download the app via the App Store and Google Play.

Together with the DOH and other TNVS providers, inDrive is helping pave the way for cleaner air, healthier commutes, and more responsible mobility for Filipinos.
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TP Philippines Reinforces Support for Philippine Red Cross

Thursday, November 13, 2025


A Renewed Commitment to Helping Filipinos in Times of Crisis

At a time when many Filipino families in the Visayas and Mindanao are recovering from recent earthquakes, Teleperformance (TP) in the Philippines has once again stepped up to support communities in need. Through its global CSR arm, Citizen of the World (COTW), the company turned over a new round of assistance to the Philippine Red Cross (PRC), reinforcing its dedication to humanitarian work and disaster response.

This renewed partnership highlights what many Filipinos already know—when disasters strike, strong public-private collaborations accelerate relief, recovery, and hope.

TP Leaders Join PRC in Support of Nationwide Relief Efforts

During the turnover ceremony, several global and Philippine TP executives were present, including:
  • Miranda Collard, CEO of TP in the Americas
  • Anish Mukker, CEO of TP.AI and Chief Operating Officer of TP in India and the Philippines
  • Rahul Jolly, CEO of Teleperformance Philippines
  • Jeffrey Johnson, Chief People Officer of TP Philippines and President of the Citizen of the World Foundation

They were welcomed by PRC leadership led by Richard Gordon, Chairman and CEO, and Dr. Gwendolyn Pang, Secretary General.

A Partnership Rooted in Compassion and Volunteerism

During the event, Johnson emphasized TP’s deep culture of volunteerism, sharing that their employees remain at the heart of their humanitarian initiatives. He explained that their people consistently “drive meaningful change through compassion in action,” whether supporting disaster-stricken communities or participating in ongoing community outreach programs across the country.

Gordon, in turn, thanked TP for its unwavering support through the years. He highlighted that the company’s continued assistance has positively impacted thousands of Filipinos, especially during times when help is needed most.

Hands-On Support: TP Leaders Pack Relief Kits with PRC

After the ceremonial turnover, TP executives rolled up their sleeves and took part in a symbolic relief-pack assembly. These kits filled with essentials for affected families will be distributed to communities in crisis across the Visayas and Mindanao.

This hands-on gesture reflects TP’s belief that meaningful change happens not just through donations, but through people showing up and contributing time and effort.

More Than a Decade of Humanitarian Partnership

Teleperformance Philippines has worked closely with the PRC for over ten years through:
  • Monetary donations
  • Volunteer-driven initiatives
  • Nationwide blood donation activities

This long-standing partnership exemplifies the mission of Citizen of the World: to uplift communities, empower volunteers, and help build stronger, more resilient Filipino families no matter the challenges.

Teleperformance’s renewed support for the Philippine Red Cross is a powerful reminder that corporate citizenship matters especially in a country as disaster-prone as the Philippines. If more organizations take part in strengthening humanitarian efforts, Filipinos can look toward a safer and more prepared future.
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Vena Energy Leads Coastal Clean-Up at Talim Island Rizal

Wednesday, November 12, 2025


Vena Energy Leads the Way in Protecting Rizal’s Shorelines

When it comes to walking the talk on sustainability, Vena Energy continues to set the bar high. The leading renewable energy company in the Asia Pacific region recently held a Coastal Clean-Up at Talim Island, Binangonan, Rizal, on November 6, reinforcing its mission to protect the environment and empower the communities it serves.

The clean-up, which benefitted Barangay Gulod, is the third in a six-part series of environmental drives led by Vena Energy in the province. Each initiative strengthens the company’s vision of building a cleaner, greener, and more sustainable Philippines one community at a time.

Working Hand-in-Hand with the Community

The event was organized in partnership with the Barangay Council of Gulod, showcasing how corporate and community cooperation can create a powerful force for positive change.


Vena Energy employees joined local residents in cleaning the shores of Laguna de Bay. Registration and assembly took place along the Coastal Road near the Municipal Annex, with volunteers hitting the shoreline from 7:30 AM to 8:30 AM. Together, they collected debris and litter, helping prevent pollution from reaching the waters of the country’s largest lake.

“Our commitment to sustainable energy is tied to the well-being of the communities we serve,” shared a Vena Energy representative. “Through efforts like this, we aim to protect both the environment and the livelihoods that depend on it.”

Beyond Energy: A Culture of Environmental Stewardship

For Vena Energy, sustainability doesn’t stop at generating clean power—it also means ensuring the health of the ecosystems that sustain local life. By taking a hands-on approach to conservation, the company continues to prove that environmental protection and business growth can go hand in hand.

The clean-up concluded with a brief fellowship among participants, celebrating teamwork and shared responsibility for the planet. Volunteers were reminded that even small acts like picking up trash can make a lasting impact on the community’s future.

Looking Ahead: More Clean-Ups to Come

The Talim Island clean-up is just the beginning. Vena Energy has lined up similar initiatives in other Rizal barangays including Navotas, Subay, and Boor in the coming weeks. Each event strengthens the company’s ongoing environmental advocacy and reinforces its partnerships with local government units and residents.

Through these efforts, Vena Energy continues to redefine what it means to be a sustainable energy leader not only by generating renewable power but also by championing environmental action and community care.

With climate change and pollution affecting coastal communities, efforts like Vena Energy’s clean-up drives serve as vital reminders that sustainability starts with collective action. If more companies followed suit, cleaner shorelines and healthier communities wouldn’t just be a goal, they’d be our reality. 
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LIFT Energizes Bacolod with Dare to Switch at MassKara

Monday, November 10, 2025


Coca-Cola’s newest drink energizes Bacolod with its fearless and fun spirit

The MassKara Festival in Bacolod is known for its colorful masks, non-stop street parties, and contagious energy  and this year, Coca-Cola Philippines’ newest drink, LIFT, brought an extra jolt of excitement to the city’s biggest celebration.

For the first time ever, LIFT joined the festivities, lighting up Lacson Street with a three-day activation that dared festival-goers to push their limits and embrace the brand’s bold, challenger mindset through its “Dare to Switch” campaign.

High-Energy Fun: The Dare to Switch Experience

Thousands of festival-goers flocked to the LIFT booth, one of the most talked-about attractions during MassKara weekend. Attendees faced a series of exciting challenges designed to test strength, agility, and focus  all while showcasing their fearless side.

Participants navigated their way through the LIFT Maze, showed off their power at the LIFT UpBar, unleashed creativity at the LIFT Art Photo Wall, and tested precision in the LIFT Bottle Up Challenge. Each station encouraged Bacolodnons to step out of their comfort zones, have fun, and celebrate their unstoppable energy,  the same traits that define both MassKara and LIFT.

The result? Non-stop laughter, friendly competition, and countless share-worthy moments across social media as attendees documented their victories and snapped selfies with the brand’s signature orange-and-yellow setup.

Celebrating Confidence and the Filipino Spirit

The activation perfectly mirrored the MassKara Festival’s theme of resilience and optimism, values that LIFT proudly champions.

“LIFT’s first-ever MassKara activation was a celebration of the bold spirit that defines both the brand and the festival,” shared Frenissa Mae Lagman, Frontline Marketing Senior Director of Coca-Cola Philippines. “MassKara is all about uplifting the Filipino spirit, and LIFT embodies that same drive  to face every challenge with confidence and dare to switch when it’s time to level up.”

As the festival came to a close, LIFT left Bacolod buzzing energizing thousands of attendees and inspiring them to take on life’s challenges with renewed confidence and excitement.

Fueling the Challenger Mindset Nationwide

Following its successful MassKara debut, LIFT is gearing up to bring the Dare to Switch experience to more regions across the Philippines. Bacolod may have been the first to experience the brand’s electric presence, but more Filipinos can look forward to their own taste of LIFT’s bold, refreshing energy soon.

Ready to make the switch? LIFT is now available in sari-sari stores across Western Visayas, perfect for anyone who’s up for a challenge and ready to power up their day.

Stay tuned for upcoming events and nationwide activations by following LIFT Philippines on Facebook and Instagram.
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Honoring Blue Eagle Creativity: Ateneo Jubilarians Host “Origins Beyond Form” Art Auction and Exhibit

Friday, November 7, 2025

Poster for the Ateneo High School Batch 2000 art auction and exhibit titled “Origins Beyond Form,” featuring artworks by Jomike Tejido, Quiccs Maiquez, Aaron Mempin, and J.P. Mateo. The event supports Ateneo scholars, athletes, and teachers, happening on November 15, 2025, at Le Cordon Bleu, Arete, Ateneo de Manila University.

Art meets purpose this November as Ateneo de Manila’s jubilarians turn the spotlight on their very own homegrown artists. The much-anticipated art auction and exhibit titled “OBF: Origins Beyond Form” will take place on November 15, 2025, from 4:00 PM to 8:00 PM at Le Cordon Bleu, Arete, Ateneo de Manila University. This special gathering celebrates artistic excellence and community spirit, two things Ateneans have long been known for.

More than an art show, this event carries a heart for giving back, as proceeds will directly support Ateneo scholars, athletes and teachers who have shaped generations of Blue Eagles.

Celebrating Ateneo’s Artistic Legacy


The exhibit will showcase the creativity of Ateneo High School Batch 2000, featuring some of the country’s most recognized visual and design artists today. Among them are:

  • Jomike Tejido, known for his vibrant visual art and architectural background.
  • Quiccs Maiquez, a globally celebrated toy designer and graffiti artist whose works blend Japanese mecha with Filipino street art.
  • Aaron Mempin, admired for his geometric abstract pieces.
  • J.P. Mateo, another talent in the growing field of designer toys.

These artists bring their distinct styles and creative journeys “beyond form,” proving that Ateneo artistry transcends mediums and continues to inspire.

Art for a Cause

Guests can bid on exquisite pieces or purchase them at exclusive rates. What makes every purchase meaningful is that proceeds will benefit three causes close to the Ateneo community:
  • The Ateneo Track and Field team, fueling the next generation of Blue Eagle athletes.
  • The Order of the Blue Eagle Scholars, supporting financially challenged students.
  • Salaguinto, the retirement fund for Ateneo Grade School faculty and staff—a tribute to the teachers who helped build the Atenean foundation of excellence.

In essence, “OBF: Origins Beyond Form” turns art appreciation into an act of gratitude.

Event Details and Registration

Tickets are priced at ₱1,000, which includes cocktails prepared by French chefs from Le Cordon Bleu Ateneo, a culinary experience in itself. Guests will also get a raffle entry for special prizes.

To join, simply register through this form:https://forms.gle/3R36oNedR6qZbRP59

This art auction and exhibit is part of the fundraising efforts leading up to Ateneo’s Grand Alumni Homecoming on December 6, 2025, a much-awaited reunion of generations of Blue Eagles.

For inquiries, you may contact RJ Villanueva at 0917-985-8769.

Why This Event Matters

Events like “Origins Beyond Form” showcase how the Ateneo spirit of excellence thrives not only in classrooms and careers but also in creativity and compassion. Supporting Filipino artists while giving back to the community reflects the essence of being men and women for others.

So, whether you’re an art lover, an Atenean, or simply someone who believes in purposeful creativity, this exhibit deserves a spot on your calendar.
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Manulife Brings Personalized Gut Health Screening to the Philippines: A Step Toward Smarter, Preventive Wellness

Sunday, November 2, 2025


A new way for Filipinos to take control of their health

With rising healthcare costs and growing health concerns, more Filipinos are realizing that prevention truly is better than cure. In response, Manulife Philippines has teamed up with AMILI, Southeast Asia’s first microbiome insights company, to bring personalized gut microbiome screening to the country.

This innovation gives Filipinos access to science-backed tools that help them understand their gut health better empowering them to make informed lifestyle and nutrition choices for improved immunity, digestion, and overall well-being.

Why Gut Health Matters More Than Ever

A recent 2025 Asia Care Survey revealed that 82% of Filipinos worry about increasing healthcare costs, while many feel uncertain about maintaining both their physical and financial well-being. By offering microbiome testing designed for Asian populations, Manulife is giving customers a chance to take a proactive approach to health focusing on early detection and prevention instead of expensive treatments later on.

Science Meets Insurance: Manulife’s Next-Level Health Approach

Manulife Philippines President and CEO Rahul Hora shared that the partnership with AMILI represents a major step forward in redefining what health protection can mean for Filipinos.

“This collaboration allows us to go beyond traditional insurance by offering a unique, proactive health experience,” Hora said. “We want to empower our customers to make better health decisions through innovation and personalized care.”

Through the program, Manulife customers can access a personalized gut health screening, complete with nutrition recommendations and teleconsultations to help interpret results. These insights can improve not just digestion, but also immunity, mental health, heart function, and longevity.

Empowering Filipinos Toward Preventive Wellness

Grace Mallabo, Manulife Philippines’ Chief Health and Product Officer, emphasized that this initiative reinforces the company’s role as a true partner in health, not just a financial safety net.

“We’re giving Filipinos access to science-based tools and preventive care so they can make informed decisions and live better lives,” Mallabo said.

By integrating personalized insights into its services, Manulife aims to support longer, healthier lives for Filipinos, helping reduce the burden of medical costs in the long term.

AMILI’s Science-Backed Insights

AMILI’s testing is powered by the largest multi-ethnic gut microbiome database in Southeast Asia, offering insights into digestive health, immunity, mental wellness, and chronic disease prevention.

Dr. Jeremy Lim, AMILI’s CEO and Co-founder, expressed enthusiasm for expanding their reach through this partnership:

“We’re proud to support Manulife’s customers in the Philippines with actionable, science-backed insights. This is a big step toward making preventive care accessible across Southeast Asia,” he said.

Building a Healthier Future for Filipinos

This initiative expands on Manulife and AMILI’s First-in-Asia Gut Microbiome Screening, which first launched in Singapore in 2024. It’s part of Manulife’s broader commitment to making healthcare more personal and accessible through technology and innovation.

To learn more about Manulife’s wellness initiatives, visit manulife.com.ph/services/manulife-move.html.

Health Starts From Within

As Filipinos continue to juggle busy lifestyles, this collaboration reminds us that good health begins in the gut. Taking a simple microbiome test could be your first step toward a stronger immune system, sharper mind, and longer, healthier life.

If you’ve been meaning to prioritize your wellness, now’s the time to take charge, science and innovation are finally on your side.
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USA Cheese Guild Empowers Future Filipino Chefs with Global Cheese Education

Thursday, October 30, 2025


Bringing world-class cheese expertise to the Philippines

Cheese lovers, rejoice! The USA Cheese Guild has officially brought its USA Cheese Specialist™ Certification Program to the Philippines — marking another milestone in culinary education for aspiring Filipino chefs. Originally launched in Singapore, this globally recognized program continues its Southeast Asian expansion, equipping culinary students and professionals with expert-level knowledge about one of the world’s most beloved ingredients.

USA Cheese Specialist™ Certification Program at CCA Manila

The Center for Culinary Arts (CCA Manila) has partnered with the USA Cheese Guild to integrate a three-tiered certification program—Associate, Intermediate, and Advanced—into its second-year culinary curriculum. Through this, students gain in-depth insights into cheese families, proper storage and handling, and even artisanal cheesemaking.

More importantly, it empowers them to use cheese as a creative and functional ingredient, elevating Filipino classics with a global twist. Imagine your favorite baked spaghetti, kaldereta, or puto with just the right touch of rich, creamy U.S. cheese!

Investing in the future of Filipino culinary talent

According to Dali Ghazalay, Regional Director for Southeast Asia of the USA Cheese Guild, the partnership is more than just about teaching techniques—it’s about nurturing creative mindsets.

“By working directly with culinary students, we’re investing in the future of the food industry in the Philippines,” Ghazalay explained. “The USA Cheese Specialist™ certification isn’t just a credential — it’s a creative mindset that inspires chefs to treat cheese as a transformative ingredient.”

For Dr. Veritas Luna, Chancellor of CCA Manila, the collaboration supports the school’s mission to promote international standards and continuous faculty development.

“This milestone partnership with the USA Cheese Guild enhances our commitment to global culinary excellence and gives our students a competitive edge, both locally and abroad,” she shared.

Why USA Cheese stands out

Cheese from the USA blends traditional craftsmanship with modern innovation, using high-quality cow’s milk and sustainable farming practices. The U.S. is the world’s largest single-country producer and exporter of cheese, offering countless varieties that deliver superior flavor, performance, and quality — perfect for both home cooks and professional chefs.

Cheese education beyond the classroom

Even if you’re not enrolled in CCA, you can still explore the flavorful world of USA Cheese in your own kitchen!

Use cheese with purpose – Grated cheese melts beautifully in Filipino favorites like baked pasta and casseroles, while crumbled cheese adds texture to salads or roasted veggies. Try U.S. Monterey Jack for creaminess or U.S. Pepper Jack for a buttery, spicy twist.

Add nutrition, not just flavor – Cheese is rich in protein, calcium, and healthy fats, and aged varieties are naturally low in lactose.

Reimagine Filipino desserts – Top your puto with melted U.S. Monterey Jack or make creamy desserts using U.S. Cream Cheese. You can even serve a dessert cheeseboard with local fruits, nuts, and a cup of tsokolate for a unique treat.

Discover USA Cheese in the Philippines

Through partnerships with local importers and retailers, USA Cheese is becoming more accessible than ever in supermarkets and specialty stores across the country.

Follow @cheesefromtheusa.sea on Instagram and Facebook for delicious recipes, cheesy tips, and updates on upcoming workshops and events.

Experience the versatility and world-class quality of USA Cheese and bring a taste of global innovation right into your Filipino kitchen. 
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Jollibee Named ASEAN’s #1 Restaurant Brand for the Second Consecutive Year

Sunday, October 26, 2025


Jollibee Continues to Reign as the Region’s Most Valuable Restaurant Brand

The Philippines’ most beloved fast-food chain, Jollibee, has once again proven its global dominance as it was recognized as ASEAN’s top restaurant brand in Brand Finance’s ASEAN 500 2025 report.

With its brand value rising by 8% to USD 2.5 billion, Jollibee holds its position as the most valuable restaurant brand in Southeast Asia for the second year in a row, a testament to its enduring success and strong emotional connection with consumers.

A Proud Filipino Brand on the Global Stage

According to Brand Finance, the world’s leading independent brand valuation consultancy, “Jollibee continues to be the Philippines’ most loved brand, leading the market with its strong consumer connection, best-selling products, and impactful storytelling.”

Rooted deeply in Filipino heritage, Jollibee’s success story transcends borders. What started as a local food joint has grown into a global brand loved by millions, thanks to its iconic Chickenjoy, Jolly Spaghetti, and Burger Steak—all served with that signature langhap-sarap goodness and joyful service that Filipinos proudly call their own.

The Joy of Filipino Excellence

Jollibee’s recognition highlights more than its market leadership, it reflects the brand’s role as a symbol of Filipino pride and excellence. With its cheerful mascot, delicious food, and feel-good storytelling, Jollibee has become an international ambassador of Filipino warmth and hospitality.

The brand’s consistent performance also underscores its winning strategy:
  • Investing in brand equity and customer trust
  • Expanding its ASEAN and global footprint
  • Building lasting emotional connections through community and culture

As Jollibee continues to grow worldwide, this latest achievement reinforces that Filipino brands can thrive on the world stage, embodying both the country’s entrepreneurial spirit and its unique brand of joy.
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TRUST Champions Reproductive Health in the Philippines


Redefining Social Responsibility Beyond the Usual Causes

When we think of “social responsibility,” our minds usually go to tree-planting drives, feeding programs, or scholarship grants. But one crucial topic often gets left behind is  reproductive health. Despite being a key pillar of community well-being, discussions about sexual and reproductive health (SRH) remain limited due to cultural taboos and misconceptions in the Philippines.

It’s time to change that. Social enterprises like TRUST are showing Filipinos that taking care of reproductive health is not something to be embarrassed about, it’s a responsible, empowering choice.

Why Reproductive Health Matters in Social Responsibility

True social responsibility means addressing what people genuinely need, not just what looks good on paper. In the Philippines, issues like adolescent pregnancy and the growing number of HIV cases highlight the urgent need for open dialogue and accessible reproductive healthcare.

When communities are empowered with proper education, family planning options, and access to health services, people are able to pursue education, sustain livelihoods, and break cycles of poverty. In this sense, promoting reproductive health isn’t just a wellness initiative, it’s a movement that fuels long-term social progress.

How Social Enterprises Are Changing the Game

Unlike traditional corporate social responsibility (CSR) programs that often focus on short-term projects, social enterprises build sustainable impact. They’re businesses designed to make a difference — generating income through products and services, then reinvesting profits back into their advocacy.

In the field of reproductive health, this model allows organizations to reach more Filipinos with affordable contraception, free medical consultations, and nationwide educational outreach.

TRUST: A Brand Built on Empowerment and Purpose

One of the strongest advocates in this space is TRUST, the commercial master brand of DKT Health, Inc. The brand stands for accessible reproductive health, and through its “Ang Normal Mo, Normal ‘Yan!” campaign, TRUST is working to normalize conversations around sexual health, a bold but necessary move in a culture where such topics are often considered taboo.

The campaign encourages Filipinos to view reproductive health care as an act of self-respect and responsibility. Every TRUST product purchased supports DKT Philippines Foundation, which provides free reproductive health services to underserved communities nationwide.

To measure its social impact, TRUST uses the metric “Couple-Years of Protection (CYP),” which estimates how many couples benefit from its contraceptive programs. In 2024 alone, TRUST safeguarded 3.6 million couples, or about 7.2 million individuals, through both its commercial and outreach services, a testament to its unwavering commitment to the Filipino people.

As Denise R. van Dijk, President and CEO of DKT Health, Inc., shared, “We as a social enterprise put impact over profit. The more we generate, the more we give back to fund programs that reach the last mile.”

Empowering Filipinos, One Conversation at a Time

In an era when consumers want brands that reflect their values, TRUST is proving that doing good can go hand in hand with doing business. Its continued advocacy for reproductive health is a reminder that social responsibility doesn’t have to follow a template. Sometimes, it means starting conversations that matter most.

If you’re looking to support causes that make a lasting difference, remember: every purchase from TRUST helps bring reproductive health services to more Filipinos who need them most.
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Malayan Insurance advocates disaster preparedness among youth with Master of Disaster boardgame

Thursday, October 23, 2025



To promote disaster preparedness and resilience in the country, Malayan Insurance Co. Inc. (Malayan Insurance) has developed an engaging board game called Master of Disaster to enhance Filipinos’ crisis readiness.

Produced in partnership with the non-governmental organization Asia Society for Social Improvement and Sustainable Transformation (ASSIST) which specializes in capacity-building and sustainability, Master of Disaster (MOD) teaches essential emergency planning skills and highlights the role of insurance in times of disaster through gamification. This novel and non-threatening approach allows players to fully absorb emergency resilience principles, objectively assess their personal disaster preparedness, and slowly put what they learned into practice.

The immersive gameboard brings Malayan’s 95th anniversary theme, “Love, Malayan,” to life by inspiring teamwork and purposeful actions that champion proactive disaster preparedness and response.

Targeted mainly towards the youth, MOD aims to equips young minds to prepare for uncertainties by familiarizing them with risk mitigation strategies and by harnessing the financial security provided by insurance.


This fun, interactive board game challenges players to successfully reach the “Safe Cell” with lives or Heart Tokens and Hero tokens, which are earned by helping others. Throughout the game, players encounter disaster scenarios, knowledge challenges, and disaster readiness tests that underscore the importance of preparedness and insurance in recovering from unforeseen emergencies. Each set comes with a playing surface, tokens, and specially-designed Malayan Insurance Disaster, Response, Knowledge and Chance cards.

The game was pilot-tested in the first quarter of the year in Makati Science High School and Manila Science High School, will be rolled in select schools nationwide at the latter part of the year.

To ensure efficient roll-out in target schools, ASSIST led the Training of Trainers (ToT) sessions and briefings on MOD with MICO volunteers. The NGO also conducted ToT sessions on both MOD and Insurance Education to teachers from selected schools. These trained teachers, supported by MICO volunteers, will facilitate the initial game sessions with students until they have fully internalized the gameplay and can conduct the sessions on their own.

To track the program’s progress and assess impact, a comprehensive Monitoring & Evaluation (M&E) toolkit, pre- and post-student assessments, and focus group discussions will be conducted by Malayan Insurance’s partner NGO.

While the distribution of Master of Disaster is currently limited to identified schools, companies, organizations, academic institutions, as well as Malayan Insurance employees, business partners, and clients can purchase a set for their own use. The board game is priced at Php2,300 and is an ideal icebreaker from seminars, training sessions, and community events.
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Jollibee Launches Jolliskwela to Promote Joyful Learning


Empowering Filipino Children Through the Joy of Education

Known for spreading happiness through its meals, Jollibee is now bringing that same joy into the classroom. On October 14, 2025, the fast-food giant officially launched Jolliskwela, its first-ever education-focused employee volunteerism program, in partnership with the Jollibee Group Foundation (JGF) and the Department of Education (DepEd).

The launch event, attended by DepEd Secretary Sonny Angara alongside Jollibee and JGF executives, marks a major step toward the company’s long-term commitment to nation-building — one that empowers children, teachers, and parents to embrace the joy of learning.

A Shared Mission for Quality Education

Aligned with DepEd’s MATATAG curriculum and the United Nations Sustainable Development Goal (SDG) 4: Quality Education, Jolliskwela aims to create meaningful, joyful learning experiences for Filipino children across the country.

Through partnerships with LGUs, NGOs, and public schools, and by mobilizing over 5,000 Jollibee employees and partners, the program hopes to spark a love for learning in every child transforming classrooms into joyful spaces of growth and discovery.

Tackling the National Learning Crisis

In 2022, the World Bank revealed a worrying statistic: 91% of Filipino children aged 10 struggle to read and understand simple text, one of the highest learning poverty rates globally.

Jollibee sees this not just as a challenge but as a call to action.

“This initiative reminds us of what we truly stand for — that joy is not only found in the meals we serve, but also in the futures we help create,” said Joseph Tanbuntiong, CEO of Jollibee Group Philippines and Jollibee Brand Global Head.

He added that when employees share their time with children, they “plant seeds of hope, nurture the next generation, and build bridges of learning and opportunity.”

Four Pillars of Jolliskwela

The program is built on four key areas designed to strengthen education from the ground up:

Character and Values Formation – instilling good morals and empathy in young learners.

Literacy and Language Proficiency – supporting DepEd’s Bawat Bata Makababasa program to help every child learn to read.

Teacher and Parent Empowerment – giving educators and parents tools to guide children effectively.

Joyful Learning Spaces – creating environments that make learning exciting and meaningful.

“Ang challenge ng ating kabataan ngayon is how to read, how to learn, and how to understand,” shared DepEd Secretary Sonny Angara, thanking Jollibee for its continued partnership. “Kapag pinagsama po natin ang efforts ng DepEd at Jollibee, lalong magiging matatag at magiging successful ang learning outcomes.”

Volunteering for a Brighter Future

According to Jollibee Philippines President Ferns Yu, Jr., Jolliskwela expands on the company’s educational initiatives  from publishing Jollibee Values Books to its goal of building 50 classrooms by 2028.

“We will bring this advocacy to life through volunteerism by nurturing children’s foundations in literacy and values, creating joyful learning spaces, and equipping teachers, parents, and volunteers with the tools and support they need,” Yu shared.

Over the next five years, the program targets to reach 91,000 children, log 46,000 volunteer hours, and achieve 50% volunteer participation among Jollibee employees and partners.

“What makes Jolliskwela so meaningful is that it brings people together for a purpose bigger than ourselves opening doors of learning for Filipino children,” said Ruth Angeles, Chief Human Resources Officer of Jollibee Group Philippines.

Spreading Joy, One Volunteer at a Time

For Anabelle Gosioco, Jollibee Philippines’ Head of Human Resources, the program is more than just corporate social responsibility, it’s a reflection of the brand’s heart.

“Every story we tell, every child we inspire, and every community we touch become small but powerful steps toward shaping the future of our nation,” she shared.

Through Jolliskwela, Jollibee continues to champion the Filipino spirit  proving that real joy isn’t just served at the table, but also shared in the classroom.
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Philippine Startup Week 2025 Returns: Scaling Filipino Startups to Global Heights




Philippine Startup Week (PHSW) 2025 returns on November 10–14 to champion Filipino innovation and empower startups to expand beyond local borders.

The country’s premier startup gathering, themed “Scaling Filipino Innovation: Start Local, Go Global”, will feature insights on the world-class nature of local startups and how they can seize opportunities to broaden their impact globally.

PHSW has been organized by the Department of Science and Technology (DOST), Department of Trade and Industry (DTI), and Department of Information and Communications Technology (DICT) for the past six years. Come 2024, the three esteemed government agencies unite to form the Innovation Startup Act (ISA) Steering Committee, bolstering the government’s support for startups and innovations in the country. This year’s conference, with the National Development Company (NDC)—in collaboration with the Strategic and Collaborative Alliance for Leveraging Ecosystems of Startups–National Capital Region (SCALE NCR), will take a bolder approach to help local startups thrive on the global stage.

The festivities celebrating Filipino ingenuity extend beyond talks and panels. Philippine Startup Week 2025’s main conferences will be in the newly opened Philippine Innovation Hub in Marikina. Within those five floors, delegates will find multiple conference stages, community events, a startup expo, and partners’ booths.

The week-long celebration is anchored on five signature tracks that define the Philippine Startup Week experience: (1) Discover – exploring technopreneurship, the local startup ecosystem, and how to launch a venture; (2) Collaborate – working with key stakeholders to amplify innovation and growth; (3) Develop – strengthening ideas through mentorship and support to scale; (4) Showcase – highlighting tech startups through nationwide pitching opportunities; and (5) Invest – fueling breakthrough ventures that shape the future.

Attendees can hear from the ISA on upcoming initiatives to strengthen the country’s startup ecosystem, and network with prominent startup enablers, champions, venture capital (VC) firms, and top startups of the country.

Philippine Startup Week 2025 is the country’s largest startup conference, dedicated to showcasing Filipino innovators who create solutions for local and global challenges. It’s the space for collaboration, connection, and inspiration.

We invite founders, investors, advocates, and anyone interested in exploring the Philippine startup community to come.

Visit www.phstartupweek.com for all things Philippine Startup Week 2025 — from participant registration to exhibitor, partner, and community event opportunities.


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Visa, RCBC Boost Digital Transit Payments for LRT Expansion

Tuesday, October 21, 2025


Commuting in Metro Manila is getting a major digital upgrade. Following the successful rollout of open-loop, contactless payments in the MRT-3 earlier this year, Visa is now preparing local banks for the next phase expanding the same seamless system to LRT-1 and LRT-2.

In partnership with Rizal Commercial Banking Corporation (RCBC), Visa recently hosted an urban mobility workshop aimed at helping Philippine banks integrate secure, real-time digital payments into the country’s growing smart transit network.

From Swipe to Tap: The Future of Filipino Commuting

Held in October 2025, the Visa-RCBC forum brought together industry leaders and financial institutions to discuss the next steps for implementing automated fare collection systems in other train lines. The goal? To make every train, bus, or jeepney ride as easy as tapping your card or smartphone.

With the LRT-1 and LRT-2 serving more than 500,000 riders daily, the expansion of contactless payments is set to revolutionize how Filipinos move around the metro. This marks Visa’s fourth transit project in the Philippines, following successful integrations with the MRT-3 and bus systems in Cebu, Mandaue, and Bacolod.

“We fully support the government’s vision of transforming everyday commuting experiences for the public,” said Mylene Bico, Chief Commercial Officer of RCBC Credit Cards. “We hope to launch contactless payment systems in LRT-1 and LRT-2 within the year.”

Digital Payments That Move People and Progress

Visa’s open-loop system allows riders to simply tap a Visa card or mobile wallet at turnstiles — no need to reload stored-value cards or wait in long lines. Beyond convenience, it’s part of a bigger push for financial inclusion and smart urban mobility.

According to the Visa Economic Empowerment Institute, contactless fare systems can boost ridership by up to 10%. Across Asia-Pacific, 94% of commuters prefer transport systems that accept digital payments, while 45% say they’d travel more often if it were easier to pay.

“Enabling commuters to use their cards and smartphones to pay is a step toward broadening digital and financial inclusion,” shared Jeffrey Navarro, Visa Philippines Country Manager. “When we remove barriers to digital systems, we make transport more efficient and help uplift the economy.”

Towards a Smarter, More Connected Philippines

With over 870 tap-to-ride projects worldwide, Visa is bringing global best practices to local shores helping transform the Philippines into a hub for smart, sustainable transport infrastructure.

This shift isn’t just about convenience; it’s about improving productivity, reducing congestion, and promoting inclusive economic growth. For Filipino commuters, the daily grind might soon feel a little smoother  one tap at a time.
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Chevron Leads 250 Volunteers in Batangas Coastal Cleanup

Friday, October 17, 2025


232 sacks of waste collected in a united effort to preserve the coastline and protect Olive-Ridley sea turtles

Chevron Philippines Inc. (CPI), marketer of Caltex fuels and lubricants, once again proved that environmental responsibility goes beyond business. In celebration of the International Coastal Cleanup, Chevron gathered 250 volunteers including employees, contractors, and community partners for a large-scale cleanup along the San Pascual coastline in Batangas, a known nesting site for Olive-Ridley sea turtles.

Together, the volunteers collected 232 sacks of waste, clearing debris and plastics that pose threats to both marine life and the surrounding community.

Partnerships that make a difference

The initiative was made possible through the collaboration of multiple organizations, including SRDC, CJI General Services Inc., 5G Security Inc. (5GS), the Philippine National Police (PNP), Bureau of Fire Protection (BFP), Philippine Coast Guard Auxiliary (PCGA), and local government offices such as MENRO, CENRO, and Barangay Danglayan.

Mae Belle Albay, Head Operator at Chevron Philippines Inc., emphasized the power of teamwork. “This cleanup shows what’s possible when everyone—local government, community members, our employees, and contractors—comes together with a shared purpose. The shoreline may be under Chevron’s operational area, but it’s a shared space that we all have a responsibility to protect.”

The largest group of volunteers came from the Manila Shared Services Center (MSSC), with 118 participants collecting 84 sacks of waste, followed by 5GS with 30 volunteers and 28 sacks. Chevron employees and contractors contributed 59 sacks, while PCGA volunteers collected 14 sacks.

Beyond one-day cleanups: building sustainable habits

Chevron has been organizing coastal cleanups in San Pascual since 2009, but Albay noted that the company’s approach has evolved over the years.

“It used to be just one big cleanup each year. Since 2015, we’ve shifted to smaller, more frequent efforts to prevent waste from piling up. This consistent approach makes a bigger, lasting impact,” she explained.

Environmental stewardship in action

Raymund Año, Chevron Batangas Terminal Manager, said sustainability is deeply rooted in the company’s operations.

“As a company that operates along the coastline, it’s our responsibility to take care of the environment. Even small steps like eliminating bottled water use at our terminal can create meaningful change. Protecting the environment starts with daily habits.”

Volunteerism and awareness for lasting change

For Chevron, the annual cleanup is more than a one-day CSR project, it’s an invitation for others to get involved.

“Each sack matters in keeping our coastline clean,” Año shared. “The more volunteers we have, the greater the impact. This is not just Chevron’s duty, it’s everyone’s responsibility.”

Moving forward, Chevron aims to expand its collaboration with local government units, private partners, and community organizations to strengthen environmental awareness and protection initiatives across Batangas and beyond.

Protecting the Olive-Ridley sea turtles

The San Pascual coastline is not only a community resource but also an ecological haven for the Olive-Ridley sea turtles (Lepidochelys olivacea), a globally distributed but vulnerable marine species. These turtles come ashore between August and October to lay eggs, making coastal cleanliness vital to their survival.

By keeping the beach free from debris, volunteers help ensure that hatchlings can safely return to the sea, a small yet powerful contribution to protecting marine biodiversity for future generations.

Through efforts like this, Chevron and its partners reaffirm their commitment to sustainability, proving that collective action can turn small steps into lasting waves of change.
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CCIP Boosts ASEAN Collaboration for Safer, Smarter Cosmetics

Thursday, October 16, 2025

Chamber of Cosmetic Industry of the Philippines officials during the recently held ASEAN Cosmetic Safety Conference (L–R) CCIP VP for government and regulatory affairs John Robinson Uy (Unilever Phils.); VP for professional development and education Shirley B. Cayago (Wipro-Splash Corporation); Food and Drug Administration representatives Florita H. Gabuna FDRO III, and Esperanza O. Almenanza FDRO III; with International Fragrance Association - Asia Pacific regional director for APAC Dr. Caroline Li, CCIP president Christine Michelle P. Reyes (Amway Phils., LLC), and EVP for external affairs Dr. Janina G. Tan (Jradiance Corporation)


Philippine cosmetics sector pushes for unified standards and global competitiveness

The beauty industry never stands still and neither does the Philippines. As consumers demand safer, more innovative beauty products, the Chamber of Cosmetics Industry of the Philippines (CCIP) emphasizes the importance of collaboration and constant communication among ASEAN countries to keep the local cosmetics sector competitive on a global scale.

Philippine beauty at par with global standards

According to Shirley Cayago, CCIP Vice President for Professional Development & Education, the country’s cosmetics industry has been experiencing continuous growth in both sales and innovation.

“The Philippine cosmetics industry is growing and very dynamic. Growth in terms of sales was experienced in 2024 and continues in 2025. In terms of innovations and products, we are at par, especially since we are following the harmonized ASEAN cosmetic standards and regulations,” she said.

These unified standards are guided by the ASEAN Harmonized Cosmetic Regulatory Scheme (AHCRS) and the ASEAN Cosmetics Directive (ACD) regional frameworks that aim to ensure consistent safety requirements across all ASEAN member states while implementing the International Fragrance Association (IFRA) standards.

Breaking barriers through harmonization

By adopting these harmonized cosmetic regulations, the Philippines benefits from simplified compliance, reduced trade barriers, and increased market access within the ASEAN region. This alignment not only fosters innovation but also enhances the competitiveness of local brands.

As Cayago explained, “The ASEAN initiatives facilitate market access, effectively helping reduce regional trade barriers, costs, and duplication of businesses. It also fosters innovation through simplified compliance requirements.”

Safety remains at the core of beauty

While the industry continues to expand, Cayago emphasized that keeping safety standards updated is crucial to maintaining consumer trust.

“Product safety standards for cosmetics need updating to protect consumer health from new chemical exposures and contaminants and keep pace with scientific advancements and complex global regulatory changes,” she shared.

Regular updates to safety standards help ensure that cosmetic ingredients are proven safe and prevent potential skin irritation, allergies, or long-term health risks.

Cosmeticon: Championing education and progress

To strengthen this advocacy, CCIP continues its annual Cosmeticon, a premier event that gathers local and international experts to discuss pressing issues in the cosmetics industry.

Now on its third run, this year’s Cosmeticon focused on Product Safety Assessment, offering participants an intensive program filled with insights designed to empower professionals and support the continued growth of the Philippine cosmetics sector.

Through events like Cosmeticon, CCIP reaffirms its mission to create a beauty industry that is innovative, safe, and globally competitive, ensuring that Filipino-made cosmetics can confidently stand alongside the world’s best.


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Home Credit x UST: Empowering Wellness and Financial Literacy #ParaSaLife

Wednesday, October 15, 2025


USTe! Home Credit Partners with UST Growling Tigers and Tigresses to Champion Wellness and Financial Empowerment

The roar of school pride meets the rhythm of wellness and financial empowerment as Home Credit Philippines (HCPH) teams up with the University of Santo Tomas (UST) Growling Tigers and Golden Tigresses for UAAP Season 88. Beyond cheering for victories on the court, this collaboration aims to inspire a generation of Filipinos—especially students and young professionals—to live better, healthier, and financially smarter lives.

Home Credit Brings Wellness to the Court

Marking a new chapter in its advocacy, HCPH is blending sports, wellness, and financial literacy to create meaningful impact among Filipinos. The partnership was officially announced at the Future Focus: Building Tomorrow Together event, where the company reaffirmed its mission to help Filipinos thrive not only in their finances but also in their overall well-being.

This tie-up gives student-athletes and fans alike an empowering platform where discipline, resilience, and responsibility—values deeply embedded in both sports and smart money management—can take center stage.

Expanding Reach Through Sports and Media

Taking its advocacy nationwide, HCPH has also partnered with Cignal TV, the country’s leading sports broadcaster, to further engage sports fans. The collaboration extends to key sporting events such as:
  • UAAP Season 88 Men’s Basketball Conference
  • UAAP Cheer Dance Competition
  • PVL Reinforced Conference

Running from September to December 2025, these events will feature Home Credit prominently—reminding audiences that financial wellness and physical fitness go hand in hand.

A Decade of Empowerment, Evolving into a Movement

Now on its 12th year in the Philippines, Home Credit has already served over 12 million customers and partnered with 18,000 stores nationwide. What began as a mission to promote financial literacy is now expanding into a holistic wellness movement that embraces the physical, mental, social, and financial aspects of life.

“We have always been about enabling Filipinos to do more #ParaSaLife,” shared Sheila Paul, Chief Marketing Officer of HCPH. “This year, we’re taking that commitment further by linking financial literacy with overall wellness. A rewarding life doesn’t stop at financial security—it’s also about having the health and support system to sustain it.”

Wellness in Motion: The #ParaSaLife Run

Home Credit’s Takbo #ParaSaLife 2025 brought this advocacy to life, attracting over 2,300 participants from families to seasoned runners. Originally a customer appreciation activity, the event has evolved into a movement for holistic well-being, encouraging Filipinos to move, connect, and live healthier lives.

The momentum continues with Takbo #ParaSaLife 2026, set to be even bigger in partnership with RunRio, the country’s premier race organizer. The two-city race will welcome over 8,000 runners, with the Manila leg happening on February 1, 2026 at the MOA Grounds in Pasay, and the Cebu leg on March 29, 2026 at Citi de Mare.

Wellness Rooted in Financial Confidence

At its core, Home Credit believes that true wellness is sustainable when paired with financial confidence. Through educational efforts and lifestyle-driven initiatives, the company aims to reach students, young professionals, and families—empowering them to make informed, balanced choices that support both their financial and physical health.

“For us, wellness is not just about fitness or finances,” Paul emphasized. “It’s about creating opportunities for every Filipino to live fully, freely, and meaningfully. That’s the true spirit of #ParaSaLife.”

Through its partnership with UST, Home Credit Philippines champions the connection between smart financial habits and a balanced, healthy lifestyle. As the Growling Tigers and Golden Tigresses embody strength and perseverance in every game, HCPH continues to empower Filipinos to pursue the same—on and off the court.

For updates on upcoming events and initiatives, download the Home Credit App or follow @HomeCreditPH on social media.


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