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How Data Sharing Strengthens Fraud Defense in the Philippines

Friday, October 17, 2025


CIBI champions collective action against rising digital fraud with the launch of the CIBI Fraud Bureau

As cyberattacks grow more sophisticated, the Philippine financial sector faces an urgent challenge: staying one step ahead of fraud. According to the Bangko Sentral ng Pilipinas (BSP), cybercrimes cost local financial institutions a staggering ₱5.82 billion in 2024, a sharp rise from the year before.

This alarming figure highlights how rapidly scammers are evolving from identity theft and phishing to AI-powered deepfakes and why traditional, isolated systems can no longer keep up.

“Fraud is no longer a challenge we can face in silos,” said Edith Roberto, CIBI’s Head of Individual Credit Solutions and Partnerships. “We must shift to a proactive, collaborative approach through data sharing, to prevent scammers from exploiting the gaps in a fragmented system.”

From Fragmented Defense to Unified Protection

When institutions operate independently, fraudsters can easily exploit the gaps. For instance, a scammer blacklisted by one bank could still apply for loans or open accounts elsewhere without detection.

Data sharing changes that. By pooling verified information on suspicious activities, banks, fintech companies, and other industries can create a collective defense network—one that detects fraud faster, reduces losses, and protects customers before scams progress.

This unified approach offers two key advantages:

Real-time fraud detection – Shared data enables institutions to spot new patterns and respond quickly.

Faster recovery rates – With interconnected systems, financial institutions can block fraudulent transactions before they escalate.

“Fraud prevention strategies must evolve from reaction to prevention,” explained Pia Arellano, CIBI President and CEO. “Fraud will continue to evolve, but our defense must evolve faster.”

Introducing the CIBI Fraud Bureau

To turn collaboration into action, CIBI Information Inc. has launched the CIBI Fraud Bureau, a groundbreaking data-sharing platform that unites traditional banks, fintech firms, telcos, and other industries in the fight against fraud.

Participants share verified records of confirmed and suspicious fraudsters, allowing members to cross-check applications instantly. If an individual has been flagged by another institution, the system alerts the member before any transaction is approved.

This model works on data reciprocity. Participants must contribute data to gain access to the shared information. This ensures that the database continuously grows, strengthening the country’s fraud defenses. All data sharing adheres strictly to data privacy laws and BSP regulations, maintaining full compliance and security.

Building a Safer, More Connected Financial System

The CIBI Fraud Bureau aligns with the BSP’s mission to curb fraudulent activity through cooperation and innovation. By breaking down barriers between financial institutions, the initiative supports the long-term goal of financial inclusion and consumer protection.

Ultimately, this effort marks a step toward a safer, more resilient financial ecosystem—one built on trust, transparency, and shared vigilance.

For more information, visit www.cibi.com.ph.
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Alipay+ Expands Global Payments, Powers Inclusive Travel Growth

Thursday, October 16, 2025


Mobile wallets are redefining how travelers explore, spend, and connect worldwide

As global travel bounces back stronger than ever, Alipay+—the cross-border payments and digital ecosystem by Ant International—is revolutionizing the way travelers pay and experience the world. With its expanded acceptance in over 100 countries and regions, Alipay+ is now connecting merchants to 1.8 billion users across 40 international payment partners.

In the first half of 2025 alone, more than 6.5 million travelers used Alipay+ cross-border payments for the first time, opening up new opportunities for small and medium enterprises (SMEs) across the globe.

Empowering the travel ecosystem with AI and innovation

Alipay+ isn’t just about making payments—it’s about enhancing travel through smarter digital services. The platform recently rolled out new tools designed to make travel seamless, efficient, and more rewarding for both merchants and consumers:

  • Alipay+ Voyager – a built-in AI travel assistant that integrates with Trip.com, Agoda, and Grab for smarter trip planning.
  • Alipay+ GenAI Cockpit – an AI-as-a-Service solution that helps partner wallets create AI-powered customer experiences.
  • Expanded in-app tax refunds with Global Blue, providing a fully digital and convenient experience for travelers.

“Travel has a significant impact on local economies, and mobile wallets can be a catalyst for growth,” said Douglas Feagin, President of Ant International. “Through AI-powered payments and digital services, Alipay+ helps businesses and travelers connect in more meaningful ways of creating a future of travel built on convenience, inclusivity, and collaboration.”

Mobile payments driving inclusive global growth

As more travelers rely on their home-based e-wallets abroad, Alipay+ reports a 30% increase in transactions across online travel agents and in-store merchants. The expansion of standardized national QR code systems has nearly doubled transactions in emerging destinations, allowing small businesses from Malaysia to Cambodia to benefit from tourism growth.

By connecting more travelers to local merchants, Alipay+ is helping communities gain from tourism’s resurgence while making spending abroad as easy as paying at home.

Short-haul and value-driven travel on the rise

The post-pandemic traveler is looking for value, convenience, and local flavor. Data from Alipay+ shows that intra-Asia travel is driving much of 2025’s global tourism surge, with transactions across Southeast Asia increasing by 32% year-on-year.

Travellers are also embracing smaller purchases and local experiences, with transactions under USD 10 rising by 37% and A+ Rewards coupon redemptions jumping 57%.

Interestingly, while classic European destinations like France and Italy remain popular, travelers are venturing to lesser-known spots such as Hungary, Greece, and Norway proving that adventure and value can go hand in hand.

Travel experiences go beyond shopping and dining

Today’s tourists are spending on more than just souvenirs. Alipay+ reports a surge in beauty, wellness, education, and healthcare-related transactions, including a 115% jump in K-beauty purchases in South Korea.

With ride-hailing and public transport transactions nearly doubling, Alipay+ is also empowering travelers to explore off-the-beaten-path destinations from Semporna in Malaysia to Ayutthaya in Thailand with ease and confidence.

A seamless future for travelers and merchants

As mobile wallets continue to evolve, Alipay+ envisions a world where travel, technology, and inclusivity meet. By bridging merchants, fintech partners, and travelers through its unified platform, Alipay+ helps build a smarter and more connected global travel ecosystem one QR scan at a time.
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SN Aboitiz Power Group Achieves 451% ROI with Kissflow’s Low-Code Platform

Monday, October 6, 2025


How a leading renewable energy firm in the Philippines accelerated digital innovation with Kissflow’s enterprise platform

In a strong testament to the power of digital transformation, SN Aboitiz Power Group (SNAP) achieved a remarkable 451% return on investment (ROI) after adopting the Kissflow low-code platform to automate and modernize business processes across its operations.

The results come from an independent study conducted by Nucleus Research, which also named SNAP a recipient of its ROI Award 2025, recognizing organizations that deliver exceptional financial and operational gains through technology.

A digital leap powered by low-code innovation

Within just 2.8 months, SNAP recovered its investment in Kissflow by rapidly digitizing workflows and retiring outdated in-house systems. The company developed more than 114 custom applications across HR, operations, and IT service management — a move that replaced legacy systems and improved cross-department efficiency by up to 10%.

By training 19 citizen developers to build and manage workflows internally, SNAP empowered its workforce to take ownership of innovation without adding pressure on IT teams.

“Kissflow offers us powerful integration capabilities, enabling smooth connections with other systems and data sources for enhanced workflow automation,” said Maria Theresa Cabigon, Chief Information Officer of SN Aboitiz Power Group.

Driving measurable results and operational excellence

According to Nucleus Research, SNAP’s adoption of Kissflow led to:

  • 451% ROI with a 2.8-month payback period
  • $61,000 in annual savings from retiring legacy systems
  • 5–10% efficiency gains in HR and O&M processes
  • 19 citizen developers trained for in-house innovation
  • 114+ business apps built to automate critical functions

The shift to a unified low-code environment allowed SNAP to align with its enterprise architecture roadmap, reduce IT dependency, and achieve scalable, secure digital transformation — all while maintaining agility in an evolving energy landscape.

Empowering enterprises to scale transformation

“SNAP’s success underscores how organizations can accelerate transformation and unlock extraordinary ROI through Kissflow’s platform,” said Rakesh Nandakumar, Associate Vice President for APAC at Kissflow. “This is what happens when technology meets empowerment — when employees are given tools to innovate faster and smarter.”

Kissflow’s unified platform combines no-code and low-code capabilities, giving both business users and IT teams the flexibility to automate processes, integrate data sources, and build scalable digital solutions. Its global clients include Pepsi, Danone, Motorola Solutions, and McDermott, among others.

About SN Aboitiz Power Group

SNAP is a leading renewable energy producer and developer in the Philippines, operating hydroelectric power plants in Benguet, Isabela, and Ifugao, as well as the Magat battery energy storage facility. It is a joint venture between Scatec and Aboitiz Renewables, Inc. (ARI).

About Kissflow

Kissflow is a pioneer in the low-code/no-code digital operations space, empowering enterprises to automate workflows and drive innovation with speed and scalability. Recognized by Gartner, Forrester, and G2, Kissflow continues to redefine how businesses build and manage digital solutions. Learn more at kissflow.com.

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Palo Alto Networks Warns: 36% of Cyber Incidents Start with Human Error

Sunday, October 5, 2025


Cybercriminals are no longer just hacking systems — they’re hacking people.

The latest 2025 Unit 42 Global Incident Response Report: Social Engineering Edition from Palo Alto Networks reveals an alarming trend in the world of cybersecurity: attackers are now focusing less on breaking through technology, and more on exploiting human trust.

According to the report, 36% of cyber incidents handled between May 2024 and May 2025 began with some form of social engineering — tactics designed to trick individuals into giving up access or sensitive data.

Social Engineering: The New Frontline of Cybercrime

While phishing remains a well-known threat, Palo Alto Networks’ research shows that attackers are getting creative. Over a third of all social engineering cases now use non-phishing methods, including SEO poisoning, fake system prompts, and help desk manipulation — all designed to mislead users into compromising their own devices.

The report outlines two major types of attacks emerging in 2025:

Targeted and high-touch compromises – where attackers impersonate employees or manipulate help desks using stolen identity data and even real-time voice lures.

Broad, at-scale deception campaigns – such as ClickFix, fake browser updates, and malicious search results that reach users en masse.

The Alarming Numbers Behind the Trend

  • 13% of critical alerts were either missed or incorrectly classified, giving hackers time to exploit weak points in identity recovery workflows and internal systems.
  • Over 50% of incidents led to data exposure or operational disruptions, resulting in lost productivity and financial strain.
  • Generative AI has accelerated the sophistication of these attacks, with 23% involving voice or callback techniques.
  • A staggering 93% of cases were financially motivated, showing that human-centered attacks remain a low-cost, high-reward tactic.
  • Top targeted industries include manufacturing (15%), professional/legal services (11%), wholesale/retail (10%), and financial services (10%).

The Philippine Context: A Growing Need for Cyber Awareness

Here in the Philippines, issues such as identity-related fraud, illegal access, and data interference remain widespread. These threats are often powered by the same social engineering tactics described in the report.

The National Cybersecurity Plan 2023–2028 continues to address these risks through enhanced response teams, incident protocols, and nationwide awareness programs — but experts say awareness alone isn’t enough.

“The biggest vulnerability in cybersecurity isn’t the technology itself — it’s trust,” said Philippa Cogswell, Vice President and Managing Partner for Unit 42, Asia-Pacific & Japan. She explained that attackers now use AI to scale deception, exploiting gaps in identity management and human behavior.

“To truly protect organizations, we need to build resilience that safeguards not just systems, but people and processes as well,” she added.

How Organizations Can Build Cyber Resilience

The Unit 42 report emphasizes that companies should move beyond awareness campaigns and invest in systemic resilience. Key recommendations include:

Strengthen identity security – Use identity-based analytics and ITDR (Identity Threat Detection and Response) to flag abnormal logins or MFA misuse.

Adopt Zero Trust access – Limit privileges, apply conditional access, and segment networks to prevent lateral attacks.

Secure human workflows – Train frontline teams to recognize impersonation, pretexting, and voice-based scams, especially in help desk and identity recovery processes.

Expand monitoring beyond email – Keep an eye on browsers, DNS activity, and collaboration platforms to detect fake prompts and SEO traps before they spread.


Protecting People as Much as Systems

As digital threats evolve, it’s clear that cybersecurity is no longer just an IT issue — it’s a human issue. For Filipino businesses, this means training employees, enforcing secure access, and partnering with cybersecurity experts to stay ahead of modern threats.

To learn more, you can download the full report from Palo Alto Networks’ Unit 42:

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DBM Adopts Blockchain for Transparent Government Budget


Blockchain Enters the Philippine Government: A Game-Changer for Transparency

The Department of Budget and Management (DBM) just made history by integrating blockchain technology into the government’s budgeting process—a bold move that could redefine how public funds are tracked and trusted in the Philippines.

In an era when Filipinos demand greater transparency and accountability, this innovation promises to make every peso traceable and verifiable. Gone are the days when budget documents could be easily lost, delayed, or questioned—thanks to a tamper-proof, blockchain-backed system that ensures every transaction is recorded and protected.

As DBM Undersecretary Goddes Hope “Sasa” Libiran emphasized, blockchain isn’t just a tech trend—it’s a governance tool that reinforces public trust.

Libiran noted that blockchain enables every transaction to be transparent and verifiable, ensuring citizens can confidently track how public funds are managed.

A First for Asia: Blockchain-Backed Budget Transparency

While many industries—from crypto to logistics—have already embraced blockchain, the DBM’s adoption marks one of Asia’s first large-scale government implementations. This milestone positions the Philippines as a regional trailblazer in digital governance, inspiring other nations to follow suit.

The DBM’s new production portal, blockchain.dbm.gov.ph, now records Special Allotment Release Orders (SAROs) and Notices of Cash Allocation (NCAs) as blockchain-verified entries. Through partnerships with BayaniChain and ExakIT Services, this platform makes budget documents tamper-proof while letting the public view how funds are authorized and released—marking a new era of budget transparency and accountability.

Filipino Innovation: BayaniChain and ExakIT at the Core

According to BayaniChain CEO Paul Soliman, this project showcases how homegrown Filipino tech talent can contribute to national progress.


Soliman explained that by combining blockchain with artificial intelligence, BayaniChain aims to strengthen public finance security and prove how advanced technologies can help safeguard critical systems.

The process starts with the Action Document Releasing System (ADRS), which generates official budget documents. These are then secured using BayaniChain’s Lumen Blockchain-as-a-Service platform, developed with ExakIT.

To ensure privacy, the Prismo Protocol filters which details are public and which remain confidential. Approved SAROs and NCAs are stored as NFTs on the Polygon blockchain, protecting them from tampering or forgery—an effective safeguard against document fraud or deepfake attempts.

Empowering Citizens with Accessible Data

Starting from 2024, citizens can easily verify documents by scanning a QR code or searching online using document details such as department or agency name. This open-access system aligns with the DBM’s long-term goal: a citizen-first digital finance ecosystem where every stage of the budget—from planning to auditing—is traceable and transparent.

The Future: AI + Blockchain for Smarter Governance

The DBM envisions an even more integrated system where blockchain and AI work together to detect anomalies, forecast fiscal needs, and improve decision-making. These tools will not only boost accountability but also promote efficiency in the use of public funds.

As Libiran put it, this initiative is about more than digitizing documents—it’s about building the next generation of public finance systems rooted in transparency, technology, and trust.

A Step Toward Digital Democracy

The Philippines is proving that governance can evolve with the times. With blockchain and AI paving the way, the DBM’s leadership sets a precedent for open, trustworthy, and citizen-driven public service—a strong message that government innovation is no longer a dream but a reality.

This initiative is a huge win for transparency advocates and tech-savvy Filipinos alike. If successfully implemented, it could inspire a wave of digital transformation across other government agencies.
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C&E ALS Showcases Future of Learning at MIBF 2025

Monday, September 29, 2025

 

The Manila International Book Fair (MIBF) isn’t just about books anymore—it’s about reimagining the way Filipinos learn. At MIBF 2025, C&E Adaptive Learning Solutions (C&E ALS) wowed visitors with its “C&E ALS University” exhibit, a vibrant showcase that fused tradition with cutting-edge technology to demonstrate what the future of learning could look like in the Philippines.

A Booth That Felt Like a Real Campus

Dubbed the “Campus of the Future,” the booth at SMX Convention Center stood out immediately. Its curved walls symbolized adaptability, while green design accents reflected the energy of campus life. Walking through its sleek archways felt less like entering an exhibition space and more like stepping into tomorrow’s classrooms and libraries.

As COO John Emyl G. Eugenio explained, the goal wasn’t just to build a booth but to create an experience: “We wanted educators, students, and partners to see firsthand how books, digital platforms, AI, and hands-on learning tools can work together to shape the future of education.”

Bridging Tradition and Technology

Inside, visitors explored the full ecosystem of solutions C&E ALS offers:
  • Print and Digital Content from C&E Publishing and global partners like McGraw Hill, Elsevier, Sage, Pearson, Cengage, and Wiley.
  • Learning Management Systems like Canvas, exclusively distributed by C&E ALS in the Philippines.
  • STEAM and Makerspace Kits designed to spark creativity among learners.
  • AI-powered platforms that help teachers streamline courses and personalize lessons.
  • Collaborations with tech leaders such as Samsung and Britannica.

This setup showed how innovation doesn’t replace tradition—it complements it, creating classrooms that are more adaptive and inclusive.

Interactive Learning in Action

Far from being a static display, the booth became a hub of activity and discovery. Teachers tested AI lesson-planning tools, librarians learned about new resource management systems, and students got hands-on with STEAM kits. Visitors also joined the Course Card Passport Challenge, exploring each zone and earning instant prizes.

The energy felt less like a trade fair and more like a living, breathing campus.

Spotlight on Generative AI


One of the highlights was a seminar on Generative AI in Education led by Engr. Ericson Dimaunahan of Mapúa University. Held on September 11, 2025, the session drew educators eager to explore how AI can boost efficiency, improve teaching quality, and personalize student learning.

C&E ALS representative Ronald Laovinia emphasized that education must lead, not just follow, technology: “Our task as decision makers is not just to keep pace, but to set direction.”

The talk sparked excitement among teachers ready to integrate AI into their classrooms, reinforcing C&E ALS’s role as both an innovator and a thought leader.

Thousands Engaged at MIBF 2025

Throughout the five-day fair, thousands of visitors—from parents and students to educators and policymakers—flocked to the booth. Eugenio noted, “Seeing so many educators and students actively engage with our solutions tells us we are on the right path.”

This engagement underscored C&E ALS’s mission to make education in the Philippines more adaptive, inclusive, and future-ready.

Beyond the Fair: What’s Next?

While the “Campus of the Future” was a show-stopper at MIBF 2025, C&E ALS stressed that this is only the beginning. The company continues to build its ecosystem of solutions, expanding access to both traditional and tech-driven educational tools nationwide.

As Eugenio summed it up: “At MIBF 2025, we showed how education is both about shaping the future and honoring tradition. Now, we continue that mission long after the fair.”

The showcase at MIBF 2025 proves that Philippine education is on the cusp of transformation. With C&E ALS leading the way, blending books, digital platforms, AI, and STEAM learning, the future of learning in the country is brighter than ever.

If you’re an educator, parent, or student curious about future-ready education, keep an eye on C&E ALS and its expanding initiatives.
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IT Modernization Tops C-Suite Priorities in 2025

Thursday, September 18, 2025


C-Suite Leaders Pour IT Budgets Into Modernization, But Success Hinges on Strategy

Digital transformation has become the buzzword of the decade, but for many enterprises, turning big investments into real returns remains tricky. A new global study commissioned by Rocket Software and conducted by IDC shows that while executives are eager to modernize their IT systems — with up to 30% of budgets earmarked for it — most organizations are still struggling to achieve the results they want.

From cybersecurity threats to talent shortages, the road to modernization is riddled with challenges. For Filipino businesses looking to stay competitive in a digital-first world, the study offers valuable insights on how to future-proof operations while avoiding wasted investments.

IT Modernization Tops C-Suite Priorities

According to the survey of over 800 IT decision-makers across nine countries, nearly two-thirds of executives rank IT modernization as a top priority. Enterprises are no longer just focusing on cost savings — they’re now looking at modernization as a driver of innovation, agility, and customer satisfaction.

Planned spending in the next two years is expected to reach 25–30% of IT budgets, but organizations that lack a well-rounded strategy risk falling behind.

Barriers Holding Back ROI

The study revealed the top challenges businesses face in modernization:
  • Cybersecurity risks (51%)
  • Data quality and integration issues (43%)
  • Skills and training shortages (39%)

For enterprises in the Philippines and beyond, these issues echo a familiar story. Many companies adopt new tech quickly but underestimate the need for training, data management, and strong security measures.

The Competitive Advantage of Mature Strategies

Organizations with mature, integrated approaches covering infrastructure, applications, data, security, people, and AI readiness are achieving twice the results compared to less-prepared peers.

Michael Curry, President of Data Modernization at Rocket Software, emphasized that success isn’t just about adopting AI or cloud technology. Instead, it comes from “embedding security, governance, and skills development into every phase,” turning IT modernization into a real competitive advantage.

Key Research Insights

Some of the standout findings from the IDC White Paper include:

AI-Ready Infrastructure: 44% of businesses are prioritizing AI-ready tools and platforms. Among the most advanced, 82% are already building infrastructure for high-performance AI models.

Cybersecurity First: 57% of respondents will make cybersecurity and resiliency their top investments in 2025.

Data as the New Gold: Leading organizations are heavily focused on data quality, cataloging, and stewardship to ensure trustworthy enterprise-wide access.

AI and Cloud Skills: Nearly half of businesses plan to strengthen in-house AI expertise and improve data pipelines.

Mainframe Modernization: About 26% of enterprises will update mainframes to better integrate workloads and enterprise data.

Why Talent and Strategy Matter More Than Ever

The study also highlighted a talent gap as a critical challenge. Half of the surveyed enterprises plan to grow IT headcount, with a strong focus on AI, cloud, and cybersecurity skills.

Mary Johnston Turner, Research VP at IDC, noted that modernization maturity is “not just about technology adoption — it’s about the ability to adapt, scale, and deliver measurable business value.”

For local companies, the lesson is clear: modernization isn’t just about chasing the latest tech. Without a comprehensive strategy that includes security, skills, and data governance, investments risk falling flat. Businesses in the Philippines can learn from global leaders by pairing tech adoption with strong organizational readiness to stay competitive in the AI-powered economy.

If your business is looking at digital transformation, don’t just focus on tools. Invest in people, security, and long-term strategy to make sure every peso spent on IT modernization delivers ROI.

See where your organization stands: take Rocket Software and IDC’s 8-minute Modernization Index assessment to measure your IT strategy across six critical pillars and benchmark against peers.

To download the full IDC White Paper (doc #US53640525, July 2025), click here.


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Palo Alto Networks Launches Prisma SASE 4.0 with Next-Level Browser Security

Wednesday, September 17, 2025

 


Protecting Enterprises Against Highly Evasive Cyber Threats

In today’s digital-first world where the browser has become the new enterprise operating system, Palo Alto Networks has taken cybersecurity to the next level with the launch of Prisma® SASE 4.0. This industry-leading secure access service edge (SASE) solution introduces Prisma Browser, designed to stop sophisticated threats that slip past traditional defenses.

From neutralizing malware hidden in encrypted traffic to safeguarding private applications, Prisma SASE 4.0 sets a new benchmark in enterprise security, reinforcing Palo Alto Networks’ leadership in the global cybersecurity space.

Why Browser Protection Is Critical Today

As cloud apps, AI tools, and corporate data increasingly live inside the browser, consumer-grade browsers simply aren’t enough. Cybercriminals are now crafting attacks that assemble directly within the browser, bypassing secure web gateways and leaving organizations vulnerable.

Prisma Browser fills that gap with real-time in-browser protection, detecting and blocking malware before it can cause damage — a layer of defense legacy solutions miss.

Key Innovations in Prisma SASE 4.0

AI-Augmented Data Security

Prisma SASE 4.0 uses AI-powered classification to secure sensitive data, from patents to contracts and source code. With over 140 pre-trained ML classifiers and customizable models, it delivers 10x fewer false positives compared to traditional systems, protecting against risks from AI agents, copilots, and plugins that access company data.

Smarter Private App Security

Dynamic business applications are prime targets for hackers, and static firewalls are no longer enough. Palo Alto Networks’ Private App Security automatically adapts to evolving threats, updating security policies in real-time to shield mission-critical apps.

Market-Proven Leadership

With $1.3 billion in SASE annual recurring revenue (ARR) in 2025 — a 35% YoY growth — Palo Alto Networks is scaling faster than the market. It serves over 6,300 SASE customers, including one-third of the Fortune 500, and holds multiple Gartner Magic Quadrant Leadership positions across SASE, Security Service Edge, and SD-WAN.

What This Means for Businesses

As Anand Oswal, Executive Vice President of Network Security, explains, “It’s no longer just about blocking threats—it’s about enabling growth. Traditional security stacks can’t keep up with today’s AI-driven attacks. With Prisma SASE 4.0 and last-mile protections in the browser, we’re setting a new standard for enterprise security.”

For businesses in the Philippines and worldwide, this means stronger protection, simplified operations, and a clear path to scaling securely in the AI era.

Cybersecurity isn’t just an IT concern anymore — it’s a growth enabler. With Prisma SASE 4.0, Palo Alto Networks redefines how enterprises can protect users, apps, and data at the browser level while staying ahead of rapidly evolving threats.

Prisma SASE 4.0 will be generally available later this year. To learn more, visit Palo Alto Networks’ blog
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Boomi Delivers 347% ROI and $9.8M NPV, Forrester TEI Study Reveals

Tuesday, September 9, 2025


Boomi Delivers 347% ROI and $9.8M NPV, Forrester Study Finds

When it comes to digital transformation, businesses are no longer just looking for speed—they’re looking for measurable impact. And that’s exactly what the latest Forrester Total Economic Impact™ (TEI) study revealed about the Boomi Enterprise Platform.

According to the independent study commissioned by Boomi, organizations using the platform achieved a 347% return on investment (ROI) and $9.8 million net present value (NPV) over three years, with a payback period of less than six months.

The Numbers That Matter

Forrester Consulting’s research, based on in-depth customer interviews across industries like manufacturing, energy, and high-tech, showed just how much value Boomi delivers. Key quantified benefits over three years include:

  • $5.6M in productivity gains through workflow automation and real-time data visibility
  • $3.0M in reduced business risk with improved reliability, uptime, and compliance
  • $1.5M in technology cost savings by consolidating and retiring legacy platforms
  • $1.3M in IT savings from faster development and lower maintenance requirements
  • $1.2M in incremental profit from launching new revenue-generating services faster
Why Boomi Stands Out

Instead of relying on costly, rigid integrations, Boomi simplifies workflows with a unified low-code platform that enables speed, security, and scale.

Interviewed customers highlighted benefits such as:
  • 65% faster integration timelines
  • Reduced errors and downtime
  • Easier management with a single “pane of glass” view
  • Higher IT and employee satisfaction thanks to fewer after-hours issues

One integration architect from the manufacturing sector shared, “We appreciate the ease of use and reliability. In one application, you see your entire code base, deployments, and executions in real time. It’s stable and easy to support.”

Preparing for the AI-Driven Future

As businesses transition into the age of agentic AI, Boomi positions itself as a foundation for managing AI agents, automation, and orchestration at scale. With pre-built connectors, robust APIs, and drag-and-drop workflows, enterprises can integrate systems in days instead of weeks—freeing IT teams to focus on innovation.

Beyond the financial wins, unquantified benefits cited by customers include:
  • Stronger API security and compliance
  • Better employee morale with fewer late-night troubleshooting issues
  • Increased value from existing IT infrastructure
  • A scalable platform for managing future AI strategies

Boomi CEO’s Take

“Boomi is the engine behind some of the world’s most complex, mission-critical automation strategies,” said Steve Lucas, Chairman and CEO of Boomi. “This study validates what our customers already know—when you unify data, systems, and people with Boomi, you unlock new possibilities for efficiency, scale, and AI-driven transformation.”

The Forrester TEI study confirms what many enterprises already experience: Boomi isn’t just about integration—it’s about driving intelligent automation and measurable outcomes at enterprise scale.

For organizations in the Philippines and beyond, the message is clear: if you want faster ROI, reduced complexity, and a future-ready foundation for AI, Boomi is a strong bet.

To explore the full Total Economic Impact™ study, you can download the report directly from Boomi.

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DoubleVerify Report Shows How AI Is Transforming Digital Advertising Workflows

Monday, September 8, 2025


Artificial intelligence is no longer just a buzzword in marketing—it’s reshaping how campaigns are planned, optimized, and delivered. DoubleVerify (DV), a global leader in media quality and ad performance, has released its 2025 Global Insights Report: AI, Automation and the Future of Digital Advertising, revealing how brands worldwide are harnessing AI to streamline operations, improve efficiency, and focus on strategy-driven results.

Marketers Facing Growing Workload Pressures

One of the report’s key findings is the heavy operational burden placed on campaign managers, especially in programmatic advertising. According to DV’s research, marketers spend about 26% of their time—over 10 hours a week—on repetitive manual tasks like adjusting bids, reallocating budgets, and tweaking performance thresholds.

In North America, this inefficiency translates to over $17,000 annually per team member—a significant cost that could instead be directed toward innovation and strategy.

As DV CEO Mark Zagorski explained, campaign managers often feel more like “facilitators” than true strategists. By leveraging AI, teams can flip that dynamic—automating routine tasks and focusing on higher-level decision-making that drives measurable outcomes.

Rising Adoption of AI in Marketing Workflows

The report highlights a clear increase in planned AI adoption across multiple campaign functions in 2025:
  • Campaign activation jumped 32% year-over-year, the most significant rise across workflows.
  • Bidding and mid-flight optimization grew 12% YoY, showing how AI can manage performance complexities better than humans.
  • Summarizing media briefs increased by 11%, while dynamic creative optimization grew by 8%.

Interestingly, 91% of marketers reported that they are already using or plan to use third-party AI tools—beyond their DSP platforms—to support performance and reduce inefficiencies.

Smarter Campaigns, Better Outcomes

Zagorski emphasized that this trend is not just about automation—it’s about smarter strategies that yield stronger business outcomes. DV has introduced DV Authentic AdVantage™, an AI-driven solution built to help advertisers maximize media performance, particularly within walled garden platforms.

“With the media environment becoming more fragmented and fast-paced, AI empowers marketers to reclaim control, streamline operations, and deliver campaigns that truly move the needle,” Zagorski noted.

For Philippine brands navigating a digital-first economy, these insights carry strong relevance. With limited resources often allocated to marketing teams, AI-powered tools can help local businesses save time, cut costs, and focus on creativity—areas where Filipino talent already shines.

From small startups to large corporations, embracing AI in advertising can mean the difference between being stuck in manual processes and achieving scalable growth in a competitive regional market.

DoubleVerify’s report makes one thing clear: AI is no longer optional in digital advertising—it’s essential. Filipino marketers who adopt AI solutions early will not only gain efficiency but also strengthen their competitive edge in the fast-evolving Southeast Asian landscape.

You can read the full 2025 Global Insights Report on AI, automation, and digital advertising here.
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Filipinos Drive Digital Remittance Growth 2025

Sunday, August 31, 2025


Sending money home has always been a lifeline for millions of Filipino families. But now, more than ever, Pinoys are embracing digital remittance apps to send and receive money faster, safer, and more conveniently. According to Visa’s Money Travels: 2025 Digital Remittances Adoption Report, the Philippines is setting the pace for digital adoption in Asia Pacific’s $905 billion remittance industry.

The Philippines: A Top Digital Remittance Adopter

Visa’s study surveyed 44,000 senders and receivers across 20 countries, and the results put Filipinos at the forefront of the shift to digital.

  • 74% of Filipinos send money digitally
  • 66% receive funds via digital channels
  • 73% prefer digital payments for speed
  • 45% trust it for safety and privacy

Jeffrey Navarro, Visa Philippines Country Manager, emphasized the country’s key role in the region:

“The Philippines accounts for more than 60% of total inbound remittance transactions in Asia Pacific, underscoring our strong position as a driver for regional growth. The shift to digital fosters financial inclusion, allowing more people and businesses to manage money securely.”

Beyond Inbound: Filipinos Expand Outbound Money Movement

While the Philippines is well-known as a top inbound remittance destination, more Filipinos are also fueling outbound transfers, particularly in business-to-business payments.

A previous Visa report showed that 70% of SMEs in the Philippines need to purchase goods and services from abroad, while 60% are interested in sending money overseas—highlighting how remittances are evolving from personal to business-driven use.

Remittance Pain Points: High Fees Still a Concern

Despite the rise of digital transfers, fees remain a major frustration.

  • 43% of Filipino senders and 30% of receivers cited app fees as a pain point—the highest in Asia Pacific.
  • For traditional physical remittances, 45% of senders and 29% of receivers raised concerns about high charges.

This highlights the urgent need for more affordable and transparent digital solutions.

Surprising Insight: Seniors Lead in Digital Adoption

Interestingly, digital remittance apps are not just for younger generations. In fact, 100% of surveyed Filipinos aged 65 and above plan to send money digitally, compared to 72–75% among younger age brackets.

This shows that older Pinoys are embracing fintech tools as long as they are reliable and user-friendly.

Visa’s Partnerships to Power the Future

To support this digital shift, Visa has partnered with USSC Money Services, Inc. (UMSI) and Rizal Commercial Banking Corporation (RCBC). Through Visa Direct, Filipinos can now enjoy real-time transfers straight to Visa cards, accounts, and wallets worldwide.

Navarro summed it up:

“Speed, security, and convenience are no longer optional—they’re expected. Together with our partners, Visa expands financial inclusion by making remittances efficient, reliable, and affordable.”

For millions of Filipinos, sending money home is more than a transaction—it’s an act of love. With digital tools making remittances faster and safer, the Philippines is leading Asia Pacific into a future where financial inclusion is within everyone’s reach.

If you’re sending money abroad or receiving remittances, try digital apps that partner with trusted institutions like Visa. You’ll save time, enjoy better security, and experience seamless transfers.
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Boomi Named Leader in Forrester iPaaS Report

Friday, August 29, 2025


The race toward AI-driven business automation just got more interesting—and Boomi™ is leading the charge. The company was recently recognized as a Leader in The Forrester Wave™: Integration Platform as a Service (iPaaS), Q3 2025, earning the highest score in the strategy category among the 10 vendors evaluated. This recognition highlights Boomi’s strong vision, relentless focus on AI and APIs, and commitment to helping businesses build future-ready enterprises powered by automation.

Why Boomi’s Recognition Matters

For businesses in the Philippines and around the world, integration has become the backbone of digital transformation. Companies rely on iPaaS solutions to unify applications, systems, and data—essential for creating seamless customer experiences and driving AI adoption.

According to Forrester, Boomi’s focus on AI-driven automation makes it a standout choice for organizations that view integration as the foundation of their AI and automation strategies. With Filipino businesses increasingly investing in AI-enabled solutions, this recognition signals that Boomi is positioned to support companies looking to scale intelligently.

Boomi’s Strengths in the Forrester Wave Report

In the latest Forrester evaluation, Boomi received the highest scores in 10 criteria, which included vision, innovation, roadmap, and supporting services. Highlights include:

Strategic Focus on AI and APIs – Boomi sharpened its strategy with acquisitions (like Thru for managed file transfer) and a roadmap geared toward AI agents.

Clear Vision – A unified platform that accelerates time-to-market, reduces costs, and enhances customer experiences.

Robust Roadmap – Investments in AI agent tools, data integration, event streaming, and wider connector support.

Partner Recognition – Praised as “the best iPaaS vendor” by a leading global systems integrator.

Ease of Use – Tools for building, testing, and governing AI agents, backed by a strong service-level agreement (99.99% uptime with financial credits).

Customer-Centric Model – Hands-on support from embedded technical consultants ensures enterprise clients get expert guidance.

What Boomi Leaders Are Saying

Boomi executives view this recognition as validation of their long-term strategy. Ed Macosky, Chief Product and Technology Officer at Boomi, explained:

“We’re honored to be named a Leader in the Forrester Wave — and especially proud to receive the top score in the strategy category. For us, this recognition validates our belief that integration is foundational to delivering meaningful, production-grade AI. We’re investing heavily to help our customers build intelligent, scalable, and future-ready enterprises through agentic transformation.”

What’s Next for Boomi

Boomi continues to invest heavily in AI and automation, building on its reputation as a trusted platform for integration. With an emphasis on scalability, innovation, and simplicity, Boomi aims to help businesses worldwide—including enterprises and SMEs in the Philippines—achieve agility in their digital journeys.

For organizations ready to explore how integration and automation can reshape their business, the full Forrester Wave report is available here: Boomi Forrester Wave Report.

Being recognized as a Leader in the Forrester Wave™ with the highest strategy score reinforces Boomi’s role as a frontrunner in the iPaaS industry. For Filipino businesses navigating digital transformation, this recognition highlights a reliable partner for unifying systems, harnessing AI, and unlocking automation-driven growth.
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ManageEngine Adds DEX to Endpoint Central


In today’s hybrid work era, every second counts when it comes to digital tools and devices. Slow boot-ups, app crashes, or login delays can stall productivity and frustrate employees. To address this, ManageEngine, the enterprise IT management division of Zoho Corporation, has introduced Digital Employee Experience (DEX) capabilities to its flagship platform, Endpoint Central. This upgrade pushes the platform closer to autonomous endpoint management while giving IT teams the ability to proactively resolve issues, reduce support tickets, and ensure smoother employee experiences.

Why DEX Matters for Filipino Businesses

Employee productivity in the Philippines, like everywhere else, is increasingly tied to the quality of their digital experience. According to Gartner’s 2024 Digital Worker Survey, nearly 90% of employees feel that their workplace technology enables them to perform tasks efficiently. Yet, common frustrations like apps freezing in the middle of an important report or laptops lagging during online meetings often remain unnoticed until employees raise support tickets.

With DEX, IT teams can catch and fix these issues before they snowball into major disruptions, helping companies improve both efficiency and employee satisfaction. For Filipino businesses embracing hybrid work setups, this capability can be a game-changer.

Smarter Insights, Faster Fixes

The new DEX capabilities enhance Endpoint Central’s unified endpoint management features by transforming raw data into actionable insights. Here’s what IT teams can now expect:

Experience Monitoring & Insights – Detect early warning signs such as CPU spikes, memory overload, and disk issues.

Root Cause Analysis – Pinpoint whether poor performance stems from hardware wear-and-tear or resource-heavy apps.

Prioritized Alerts & Remediation – Address the most pressing issues first with one-click or automated workflows.

Experience Scoring & Benchmarking – Rate device and app performance against organizational baselines to measure ongoing improvement.

By consolidating these into a single platform, Endpoint Central eliminates the need for multiple IT tools, reducing costs and complexity.

Expert Insights on the Future of IT

Industry experts believe this move reflects a broader shift in IT management. As Chirag Mehta, Vice President and Principal Analyst at Constellation Research, explained, “Hybrid work has made the digital experience a defining factor in employee productivity and retention. Buyers are seeking integrated visibility and automation that enable IT teams to transition from reactive support to proactive engagement.”

ManageEngine echoes this vision. Mathivanan Venkatachalam, Vice President of ManageEngine, highlighted that their long-term goal is autonomous endpoint management: “Our North Star is autonomous endpoint management delivered through a unified platform that proactively ensures all endpoints adhere to policies, maintain optimal performance, and remain secure—with IT intervention required only by exception.”

Looking Ahead: AI and Automation

The roadmap for Endpoint Central goes beyond monitoring. Future upgrades will bring predictive analytics, stronger self-healing automation, and AI-powered workflows, enabling IT teams to prevent problems before they even occur. ManageEngine also plans to expand ecosystem integrations and strengthen proactive controls—ensuring adaptability in fast-changing workplace environments.

Availability and Free Trial

The DEX capabilities are available now in two formats:

DEX Manager Plus – a stand-alone SaaS product
Add-on for Endpoint Central – for organizations already using the platform

Businesses of all sizes,from SMEs in the Philippines to global enterprises, can try these features with a free trial at www.mnge.it/DeX.

For Filipino companies navigating hybrid and digital-first workplaces, digital employee experience (DEX) is no longer optional, it’s essential. By giving IT teams real-time visibility and automation tools, ManageEngine’s Endpoint Central empowers organizations to boost productivity, reduce downtime, and keep employees happy. If you’re an IT leader, now’s the time to explore how DEX can transform your workplace.

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YouTube Shopping Boosts Filipino Creators


Filipinos love watching, sharing, and discovering on YouTube and now, the platform is opening even bigger doors for creators and brands. Just two months after launching in the Philippines, YouTube Shopping, in partnership with Shopee, has already transformed how Pinoys connect culture, content, and commerce. With over 20% of eligible creators now monetizing their videos through product tags and affiliate links, this signals a powerful shift in how Filipinos shop and earn online.

A Fast-Growing Video Commerce Hub in the Philippines

When YouTube Shopping officially rolled out in April 2025, the appetite for shopping-related content was already strong. In fact, from February 2024 to February 2025, watch time for shopping videos in the Philippines spiked by over 70%. This surge reflects how Filipinos are increasingly turning to creator-driven recommendations before making purchases.

Today, the Philippines is one of only six countries where YouTube Shopping is live and it’s proving to be one of the most dynamic markets. More than 550,000 products have already been tagged across 240,000 videos, giving brands instant access to engaged audiences while providing creators with a sustainable income stream.

Why Creators Are Thriving on YouTube Shopping

For Filipino creators, the benefits go beyond extra earnings. YouTube remains the #1 video platform in Southeast Asia, reaching more than 93% of the country’s online population aged 18 and up. An Ipsos survey even shows that Filipino users are 98% more likely to trust YouTube creators’ recommendations than ads from other platforms, proof of how influential creators are in shaping consumer decisions.

Kristian PH, one of the creators leveraging YouTube Shopping, has already seen success by combining his reviews with shoppable product links. This seamless integration allows viewers to discover, trust, and purchase without leaving the platform, making content creation a real livelihood.

New Features to Enhance Shopping Content

To make things even more exciting, YouTube has launched new features based on feedback from its creator community:

Stickers on Shorts – eye-catching product tags that pop up in short-form content.

Timestamps – product tags appear exactly when they’re featured in the video.

Chrome Extension – a convenient tool that lets creators save and tag Shopee products directly.

These updates are designed to make product discovery more natural for viewers while keeping content engaging.

Partnership Built on Trust and Convenience

Shopee sees this collaboration as a game-changer for both sellers and shoppers. Jack Ng, Head of Commercial at Shopee Philippines, emphasized that YouTube is helping Filipinos shop more seamlessly: “Through YouTube Shopping, Shopee is helping brands and sellers connect with shoppers in a more seamless way, while giving creators new opportunities to bring value to their audiences.”

With creators at the center, YouTube and Shopee are creating a stronger ecosystem that blends storytelling, trust, and commerce.

From K-drama reviews to gadget unboxings and PBA highlights, Filipinos already turn to YouTube for entertainment and trusted recommendations. With YouTube Shopping, these passions now translate into opportunities—not just for content creators, but also for brands and everyday shoppers.

If you’re a creator, this could be the best time to explore YouTube Shopping and start turning your content into a business. For brands, the platform offers direct access to an engaged Filipino audience ready to click, trust, and shop.
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Google.org and ASEAN Foundation Launch AI Class ASEAN to Equip 5.5 Million Learners

Tuesday, August 26, 2025

 

Artificial Intelligence (AI) is no longer just a tech buzzword—it’s rapidly becoming part of everyday life, from social media filters to workplace automation. In Southeast Asia, where digital adoption continues to surge, the question is no longer if we should prepare for AI, but how fast. This is why the ASEAN Foundation, with the backing of Google.org, has introduced AI Class ASEAN, a groundbreaking e-learning platform that promises to upskill more than 5.5 million learners across the region—including thousands of Filipinos.

A Regional Milestone for AI Literacy

Unveiled during the 2nd Regional Policy Convening of AI Ready ASEAN in Kuala Lumpur, the AI Class ASEAN is one of the major outcomes of a 2.5-year regional program supported by a USD 5 million grant from Google.org. The platform’s mission is clear: to make AI literacy inclusive, accessible, and future-ready for ASEAN’s diverse communities.

The initiative brings together youth, parents, and educators, equipping them with the knowledge and tools to understand AI responsibly. With 70 localized modules, AI-powered chatbots, multilingual support, and collaborative forums, learners can access training in ways that suit their unique cultural and linguistic contexts.


Dr. Piti Srisangnam, Executive Director of the ASEAN Foundation, emphasized during the launch that AI readiness is about more than just technical skills—it’s about opportunity and inclusion. “Empowering communities with the right knowledge ensures a future-proof ASEAN. AI Class ASEAN offers shared progress and connectedness for the entire region.”

A Summit to Shape the Future of AI

Held under the theme “Bridging AI Literacy and AI Safety: Building Responsible AI in ASEAN”, the two-day event brought together policymakers, educators, youth leaders, and private sector experts. The launch itself was marked by a ceremonial button-press, symbolizing ASEAN’s commitment to safe and ethical AI adoption.

Notable attendees included:

H.E. Gobind Singh Deo, Minister of Digital of Malaysia
H.E. Dr. Kao Kim Hourn, Secretary-General of ASEAN
Ms. Sapna Chadha, VP for Southeast Asia & South Asia Frontier, Google Asia Pacific

The presence of top leaders highlighted the weight of this initiative—not just for technology, but for the future of education and economic growth in the region.

Local Impact: AI Literacy in the Philippines

For the Philippines, AI Ready ASEAN is more than just a digital program—it’s a step toward bridging the digital divide. Local Implementing Partners (LIPs) such as Break The Fake Movement, Limitless Lab, AYO PH, Cyber Guardian, and SmartCT have been crucial in making AI concepts understandable and accessible for students and communities.

The Break The Fake Movement, in particular, is taking the lead in integrating AI literacy with media and information literacy (MIL) to combat disinformation. Working closely with the Department of Education (DepEd), they’ve onboarded 100 Master Trainers to roll out Hour of Code sessions in schools and universities nationwide.

Paolo Miguel Ordonio, Executive Director of Break The Fake Movement, stressed that coding should not be seen as an exclusive skill for computer scientists. “Coding teaches critical thinking and problem-solving. By demystifying AI, we’re showing that it’s a skill anyone can learn—students, professionals, even parents.”

Why This Matters for Filipinos

With the Philippines’ young population and fast-growing digital economy, initiatives like AI Class ASEAN can be transformative. As AI reshapes industries—from BPO to education—Filipinos who are AI-literate will have a competitive advantage in the global job market.

Moreover, by teaching responsible and ethical AI use, the program also addresses concerns about misinformation, online safety, and inclusivity—issues that are especially relevant in the country’s highly active digital landscape.

AI Class ASEAN isn’t just another online course—it’s a movement to prepare Southeast Asia for an AI-driven future. For Filipinos, this means gaining the skills to thrive in an evolving economy while ensuring technology is used responsibly.

If you’re a student, teacher, or simply curious about how AI is changing our world, this initiative is worth exploring. The future is AI-powered, and with programs like this, we can make sure it’s also inclusive and ethical.
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