Mang Inasal, the Philippines' premier grill expert, has once again demonstrated its excellence in digital and public relations by securing a Silver and three Bronze awards at the prestigious 11th Annual Asia-Pacific Stevie® Awards. This remarkable achievement highlights Mang Inasal's innovative approach to viral media, social media, and communications.
Celebrating Mother’s Day with a Silver Stevie®
The #MangInasalMOMents Mother’s Day DPR Campaign earned a Silver Stevie® for its outstanding Innovation in the Use of Viral Media/Word of Mouth. This campaign, which resonated deeply with audiences, showcased Mang Inasal's ability to connect meaningfully with its customers through engaging and heartfelt content.
Bronze Stevie® Award Wins
Mang Inasal also bagged three Bronze Stevie® Awards for the following initiatives:
#MangInasalAt20 Anniversary Milestone - Recognized for Innovation in the Use of Social Media, this campaign celebrated two decades of Mang Inasal's delicious offerings and strong customer loyalty.
Dwight Howard’s Love for Mang Inasal - Awarded for Innovation in the Use of Viral Media/Word of Mouth, this campaign featured NBA superstar Dwight Howard's endorsement, creating a buzz and showcasing Mang Inasal's global appeal.
Mang Inasal’s Digital and Public Relations Group - Honored as the Most Innovative Communications Team of the Year, highlighting the team's exceptional strategies and impactful communication efforts.
Mang Inasal President Mike V. Castro expressed his pride and commitment to the brand’s continuous innovation. "Receiving these recognitions not only brings us great joy but also fuels our commitment to create more impactful campaigns for our customers," Castro said. "Mang Inasal will continue to give our guests and online customers the Ihaw-Sarap (deliciously grilled) food and Unli-Saya (unlimited fun) experience they deserve."
Recognitions Beyond the Stevie® Awards
Mang Inasal's dedication to excellence was also recognized earlier this year with significant accolades at the Philippine Quill Awards and the Anvil Awards:
Philippine Quill Awards:
- Three Awards of Excellence for the Mang Inasal Nation Facebook Group, #ILoveMangInasal Facebook Page Content Revamp, and #MangInasalFamilyFiesta TikTok Challenge.
- An Award of Merit for the Mang Inasal Creators’ Circle (MICC).
Anvil Awards:
- Four Gold trophies for initiatives including the Mang Inasal Nation Facebook Group and MICC, as well as the #MangInasalMOMents Mother’s Day Celebration and #ILoveMangInasal Facebook Page Content Revamp.
- A Silver Anvil for the #NationalHaloHaloBlowout campaign.
- Finalist for the prestigious Company of the Year award.
These accolades underscore Mang Inasal’s commitment to leveraging innovative communication strategies to enhance customer engagement and brand loyalty.
With a track record of innovation and excellence, Mang Inasal continues to solidify its position as a beloved brand, bringing joy and delicious food to its customers across the Philippines and beyond.