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The Global Alliance for Public Relations and Communication Management (Global Alliance), the umbrella organization representing the world's premier PR and communication management associations and institutions, has recently announced its new leadership appointments. This significant development includes the election of two prominent members from the Public Relations Society of the Philippines (PRSP), underscoring the organization's commitment to fostering global diversity and representation.
PRSP Leaders Take on Global Roles
Norman A. Agatep, APR: A Visionary Leader
Norman A. Agatep, APR, head of Grupo Agatep, has been appointed as Regional Delegate-At-Large. His term, extending until June 30, 2025, promises to bring fresh perspectives and expertise to the Global Alliance. Norman is currently the Vice President-External of PRSP and the chair of the 31st National PR Congress. His extensive background includes serving as the president of the Internet and Mobile Marketing Association of the Philippines and chairman of the Ad Standards Council, highlighting his deep-rooted influence in the PR industry.
Ana B. Pista: A Strategic Innovator
Joining Norman is Ana B. Pista, President and CEO of Ardent Communications, who will also serve as Regional Delegate-At-Large for the Asia Pacific region. Ana's term extends until June 30, 2025. With over 20 years of experience in public relations, Ana has a rich history of leadership within PRSP, including two terms as Vice President-External and her current role as a Board of Trustee chairing the Professional Development Program. Her three-year tenure on the Global Alliance's GAP board further showcases her dedication to the advancement of the PR profession.
Key Outcomes from the 22nd Annual General Meeting
The elections took place on May 25 during the Global Alliance's 22nd Annual General Meeting (AGM) in Lima, Peru. The election process was initiated by Justin Green, President of the Global Alliance, who presented the 2023 Annual Report. The report detailed the key activities and initiatives undertaken over the past year, setting the stage for the election of the new leadership.
A Diverse and Inclusive Leadership Team
The newly elected officers, who will begin their terms on July 1, 2024, represent a diverse and inclusive group of professionals, academics, and industry association leaders from across the globe. This new leadership underscores the Global Alliance's commitment to multicultural representation, reflecting the international scope of the public relations profession.
Newly Elected Regional Delegates-at-Large (Term: Until June 30, 2025)
- Ana Pista - Public Relations Society of the Philippines (PRSP, Philippines)
- Prof. Rene Dailen Benecke - Public Relations Association of Southern Africa (PRISA, South Africa)
- Noella Mutanda - Public Relations Society of Kenya (PRSK, Kenya)
- My Nguyen Khoa - Vietnam Public Relations Network (VNPR, Vietnam)
- Fiona Rose Cassidy - Public Relations Institute of New Zealand (PRINZ, New Zealand)
- Norman Agatep - Public Relations Society of the Philippines (PRSP, Philippines)
- Jennifer Muir - Communication and Public Relations Australia (CPRA, Australia)
- Bonnie Caver - Reputation Lighthouse (USA)
- Maliha Aqeel - International Association of Business Communicators (IABC, USA)
- Gesille Buot - ASEAN Public Relations Network (Indonesia)
- Paula Portugal Mendes - Portuguese Association of Corporate Communication (APCE, Portugal)
- Steve Shepperson-Smith - Chartered Institute of Public Relations (CIPR, UK)
Advancing the PR Profession Globally
These appointments reflect the Global Alliance’s ongoing commitment to fostering a leadership team that mirrors its mission to advance the public relations field on a global scale. With 86 member organizations, the Global Alliance continues to demonstrate its expansive reach and significant influence within the industry.
The new leadership appointments at the Global Alliance mark a pivotal moment in the organization's history, promising a future of enhanced global collaboration, diversity, and professional excellence in public relations and communication management.