TikTok Shop Boosts Filipino MSMEs at National MSME Summit 2024

Wednesday, July 31, 2024


TikTok Shop, the e-commerce platform of TikTok, played a pivotal role in empowering Micro, Small, and Medium Enterprises (MSMEs) at the National MSME Summit 2024. Held during the Micro, Small, and Medium Enterprise (MSME) Development Week, the summit, organized by Go Negosyo and the Department of Trade and Industry (DTI), focused on the theme "Innovate to Elevate: Empowering MSMEs for Sustainable Growth."

The event brought together industry leaders, government officials, and entrepreneurs to discuss strategies for leveraging digitalization to enhance competitiveness and drive sustainable growth among Filipino MSMEs. TikTok Shop emerged as a key player in this conversation, emphasizing its commitment to supporting local businesses through its innovative Shoppertainment platform.

"We are excited to partner with TikTok Shop in accelerating the growth of Filipino MSMEs," said Joey Concepcion, Founder of Go Negosyo. "TikTok Shop's unique blend of content and commerce provides a powerful platform for MSMEs to reach a wider audience and boost sales."

TikTok Shop's participation included engaging panel discussions featuring industry experts who shared insights on market trends, content creation strategies, and the benefits of online marketplaces. The company also highlighted its ACE Framework – Assortment, Content, and Empowerment – which helps MSMEs optimize their online presence and drive sales.


"We believe that TikTok Shop can be a game-changer for Filipino MSMEs," said Jonah Ople, Category Lead for Fashion, TikTok Shop. "By providing the right tools and support, we can help them succeed in the digital economy."

Undersecretary Ma. Cristina Roque of the DTI-MSME Development Group expressed enthusiasm for the partnership with TikTok Shop, emphasizing the platform's potential to help Filipino MSMEs compete on a national scale.

TikTok Shop remains dedicated to empowering MSMEs through innovative tools, strategic partnerships, and a commitment to fostering economic growth and inclusivity across the Philippines.



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