Celebrating Communication Excellence in Banking and Insurance
Filipino excellence once again shines on the international stage as Team EastWest proudly takes home not one, but two trophies from the 2025 IABC Philippines Quill Awards. Both East West Banking Corporation (EastWest) and EastWest Ageas Insurance (EWA) were honored for their impactful communication campaigns that inspired customers and empowered employees.
EastWest’s 30th Anniversary Campaign: “Further for You”
Marking three decades in the industry, EastWest’s milestone campaign “Further for You” earned recognition for its creative storytelling and customer-first initiatives. Featuring ambassadors Donny Pangilinan and Carlos Yulo, the year-long celebration went beyond branding. From exclusive events and digital rollouts like the EasyWay App to an anniversary logo inspired by the yin-yang, the campaign beautifully blended Filipino warmth with technological innovation.
The campaign showcased what EastWest stands for: making banking easier, more personal, and more meaningful. It proved that in today’s fast-paced world, financial services can be both human-centered and future-forward.
EWA’s “LOVE PURPLE” Campaign: Inspiring Unity Through Purpose
Meanwhile, EastWest Ageas Insurance earned its own Quill for “LOVE PURPLE: Uniting Employees with One Goal, One Color, One Purpose.” The campaign brought the company’s refreshed identity, “What’s Your PURPLE?” to life, inspiring its employees—fondly called Stewards—to embrace their unique culture.
From vibrant merchandise to music festival-inspired events, the campaign united employees around a single vision: to serve customers with passion and authenticity. It proved that strong internal culture translates to better customer experiences.
As EastWest Head of Marketing Norman Martin C. Reyes shared, these victories are rooted in people: customers who inspire and employees who bring the brand’s purpose to life. Both campaigns reflect how meaningful communication can create impact not just within organizations, but also in the lives of Filipinos who trust these institutions.
The Prestige of the Quill Awards
The IABC Quill Awards are considered one of the most prestigious recognitions in the communication industry. With thousands of entries submitted every year, only a few stand out. This double win cements EastWest’s position as a brand that balances customer-first values with innovation and creativity.
EastWest and EWA’s recognition is more than just a trophy—it’s a reminder that businesses thrive when they put people first. Whether you’re a customer experiencing seamless banking or an employee finding purpose in your work, these wins highlight the power of communication done right.