Tourism is more than just sightseeing—it’s about identity, livelihood, and the stories we share as Filipinos. At this year’s Philippine Travel Mart (PTM) 2025, EastWest Bank showed its commitment to nation-building by stepping in as a major sponsor, helping strengthen tourism through accessible financing, innovative digital tools, and collaborative partnerships.
A Vision Beyond Destinations
During the opening ceremony, EastWest CEO Jerry Ngo highlighted how tourism should be seen not just as an economic driver but as an ecosystem rooted in Filipino pride and hospitality.
“Filipino hospitality is never transactional; it is deeply personal,” Ngo shared. “Tourism is not just an industry for us. It is an ecosystem—one we want to nurture from the ground up through partnerships and collaborations.”
This perspective ties tourism to community building, entrepreneurship, and national identity—making EastWest’s role even more impactful.
A Booth That Travels With You
EastWest made its presence felt at PTM 2025 with an interactive booth designed to make travel more rewarding and accessible. Visitors got the chance to:
- Apply for EastWest credit cards right on-site
- Explore Personal Loans, Priority Banking, and Travel Insurance options
- Avail of exclusive installment promos with select travel merchants
Exclusive Early Access for Cardholders
EastWest cardholders enjoyed a special perk: Early Entrance from 9:00–10:00 AM, giving them first dibs on the best travel deals before the general public. This perk reflects the bank’s “EasyWay to Bank” promise—making travel planning simpler, more personalized, and hassle-free.
Banking That Goes the Extra Mile
Travel is easier when your bank supports your journey every step of the way. EastWest continues to empower travelers with:
- Travel-ready credit cards and installment options
- Contactless NFC payments for seamless transactions
- Airport lounge access and real-time rewards
Through its parent company, Filinvest, EastWest also connects financial empowerment with sustainable tourism investments in hospitality, food and beverage innovations, and eco-conscious infrastructure.
Partnerships that Transform Lives
EastWest’s sponsorship is more than just brand presence—it’s a call to collective action. As Ngo emphasized, “Tourism thrives when government, LGUs, communities, transport, technology, and yes, banks come together. If we nurture it with the right tools, partnerships, and spirit, then tourism will not just grow—it will transform lives.”
By supporting PTM 2025, EastWest is investing in a stronger, more sustainable travel industry—one that uplifts local communities while creating meaningful experiences for travelers.
Storyteller’s Note
As someone who values the power of stories, I see EastWest’s move as more than sponsorship—it’s a commitment to shaping the future of tourism in the Philippines. With banks, businesses, and communities working together, the next chapters of Philippine travel will be filled with empowerment, inclusivity, and pride.
So the next time you plan a trip, think beyond the destination. Ask yourself—how can your journey also empower others?