Protecting Enterprises Against Highly Evasive Cyber Threats
In today’s digital-first world where the browser has become the new enterprise operating system, Palo Alto Networks has taken cybersecurity to the next level with the launch of Prisma® SASE 4.0. This industry-leading secure access service edge (SASE) solution introduces Prisma Browser, designed to stop sophisticated threats that slip past traditional defenses.
From neutralizing malware hidden in encrypted traffic to safeguarding private applications, Prisma SASE 4.0 sets a new benchmark in enterprise security, reinforcing Palo Alto Networks’ leadership in the global cybersecurity space.
Why Browser Protection Is Critical Today
As cloud apps, AI tools, and corporate data increasingly live inside the browser, consumer-grade browsers simply aren’t enough. Cybercriminals are now crafting attacks that assemble directly within the browser, bypassing secure web gateways and leaving organizations vulnerable.
Prisma Browser fills that gap with real-time in-browser protection, detecting and blocking malware before it can cause damage — a layer of defense legacy solutions miss.
Key Innovations in Prisma SASE 4.0
AI-Augmented Data Security
Prisma SASE 4.0 uses AI-powered classification to secure sensitive data, from patents to contracts and source code. With over 140 pre-trained ML classifiers and customizable models, it delivers 10x fewer false positives compared to traditional systems, protecting against risks from AI agents, copilots, and plugins that access company data.
Smarter Private App Security
Dynamic business applications are prime targets for hackers, and static firewalls are no longer enough. Palo Alto Networks’ Private App Security automatically adapts to evolving threats, updating security policies in real-time to shield mission-critical apps.
Market-Proven Leadership
With $1.3 billion in SASE annual recurring revenue (ARR) in 2025 — a 35% YoY growth — Palo Alto Networks is scaling faster than the market. It serves over 6,300 SASE customers, including one-third of the Fortune 500, and holds multiple Gartner Magic Quadrant Leadership positions across SASE, Security Service Edge, and SD-WAN.
What This Means for Businesses
As Anand Oswal, Executive Vice President of Network Security, explains, “It’s no longer just about blocking threats—it’s about enabling growth. Traditional security stacks can’t keep up with today’s AI-driven attacks. With Prisma SASE 4.0 and last-mile protections in the browser, we’re setting a new standard for enterprise security.”
For businesses in the Philippines and worldwide, this means stronger protection, simplified operations, and a clear path to scaling securely in the AI era.
Cybersecurity isn’t just an IT concern anymore — it’s a growth enabler. With Prisma SASE 4.0, Palo Alto Networks redefines how enterprises can protect users, apps, and data at the browser level while staying ahead of rapidly evolving threats.
Prisma SASE 4.0 will be generally available later this year. To learn more, visit Palo Alto Networks’ blog