Inspiring the Next Generation of Eco-Leaders
When it comes to saving the planet, small actions can create a big ripple effect. This is why PLDT and Smart, in partnership with the Philippine Business for Social Progress (PBSP), launched the Xtrash Challenge School Partnership Program—a campaign that turns today’s youth into tomorrow’s climate champions.
Aligned with the Department of Environment and Natural Resources (DENR) call for stronger environmental stewardship, the program engaged students of Nemesio I. Yabut Senior High School and Maximo Estrella Senior High School in Makati City through interactive sessions on responsible waste management and disaster preparedness. To help turn these lessons into habits, PLDT and Smart also donated recycling bins to the schools during their Environment, Health, and Safety (EHS) Week celebration.
Building Habits for a Sustainable Future
Kristine G. Gonzalez-Catague, Head for Environment, Health and Safety at PLDT and Smart, highlighted the importance of equipping young people with the right tools and mindset. “By fostering good habits and character through programs like the Xtrash Challenge, we are investing in the next generation of climate champions who will lead the way in building a healthier and more sustainable Philippines.”
For Maximo Estrella SHS Principal Michael Lorenzana, the collaboration is more than just an environmental drive, it’s a shared responsibility. “Students, teachers, and the entire school community must realize the significant role of everyone in ensuring that our environment and its resources will continue to be experienced by future generations of Filipino learners.”
Meanwhile, Fernan Placino, Assistant Principal II of Nemesio I. Yabut SHS, connected the initiative to the urgent realities of climate change. “The planet is getting warmer, storms are stronger and floods are worse. Disaster preparedness isn’t just about drills—it’s about knowing how to protect yourselves and your community, because one day, you might be the one to lead others to safety.”
Why It Matters for Filipino Communities
The Philippines is one of the countries most vulnerable to climate change. From stronger typhoons to rising flood risks, these challenges directly affect Filipino families and communities. By engaging the youth early, programs like the Xtrash Challenge ensure that future leaders are not only academically equipped but also climate-aware and action-driven.
A Step Toward Global Climate Goals
The Xtrash Challenge also reinforces PLDT and Smart’s commitment to the United Nations Sustainable Development Goal 13: Climate Action. By weaving environmental education into schools and supporting sustainable practices, the initiative shows how corporate partnerships can drive national efforts in climate resilience.
Climate action starts at home, in classrooms, and in communities. With PLDT and Smart’s Xtrash Challenge, Filipino students are learning that protecting the planet isn’t just a responsibility — it’s a calling they can lead with confidence.