A Fresh Chapter for a Trusted Brand in Sexual Health
For more than 30 years, TRUST, the commercial brand of DKT Health, Inc., has been a household name for affordable, reliable sexual health products in the Philippines. But this 2025, the brand is taking things to a whole new level. On September 25, 2025, TRUST unveiled its new identity and mass media campaign during a vibrant launch event at Monarch Manila, signaling a bold shift toward inclusivity, empowerment, and progressive conversations about sexual and reproductive health.
TRUST’s Reimagined Vision: More Than Just a Brand
The event kicked off with a heartfelt message from Denise R. van Dijk, President and CEO of DKT Health, Inc., who reflected on TRUST’s long journey. She emphasized that the new direction is more than a visual upgrade—it’s a deeper commitment to normalizing sexual health conversations and respecting every choice.
“For over thirty years, TRUST has been at the forefront of helping Filipinos take charge of their sexual health. Today, we renew that promise with a vision that goes further,” van Dijk shared.
Breaking Taboos with “Ang Normal Mo, Normal ‘Yan!”
At the core of TRUST’s repositioning is the campaign “Ang Normal Mo, Normal ‘Yan!”—a message that encourages Filipinos to embrace their choices without shame. Whether it’s pursuing intimacy, choosing parenthood on your own terms, or navigating non-traditional relationships, the campaign challenges taboos and empowers individuals to speak freely.
To spread this message, TRUST rolled out billboards, print ads, train ads, TV and radio commercials, and digital content now available across YouTube and social media.
A Celebration of Creativity and Inclusivity
The launch wasn’t just about new visuals—it was also a celebration of inclusivity. Maxie Andreison, winner of Drag Race Philippines Season 3 and TRUST’s brand ambassador, gave a dynamic performance of her song “Halika Na Lika Na,” which also serves as the anthem of the brand’s newest commercial. The night wrapped up with a celebratory toast and photo opportunity with executives, partners, and guests.
TRUST as a Social Enterprise
More than being a commercial brand, TRUST highlighted its identity as a social enterprise. During a fireside chat, Gil Cadiz, Director of Marketing at DKT Health, Inc., explained how every purchase of TRUST products goes beyond personal protection—funding free reproductive health products and services for underserved Filipino communities.
“Our goal is to bring light to these sexual and reproductive discussions and make them part of everyday life,” Cadiz said. “With TRUST as a social enterprise, we go beyond being a commercial brand and extend resources to those who need them most.”
Guests were also invited to take part in an interactive photowall, writing down what sexual and reproductive health choices they believe society should normalize—turning the campaign’s message into a shared call to action.
A Movement for Every Filipino
Closing the event, TRUST reaffirmed its mission to provide access, education, and protection for all. The brand invites Filipinos to join in breaking the silence, embracing diversity, and making conversations on sexual and reproductive health a normal part of life.
Learn more about TRUST’s advocacy, product guides, and nearby clinics at TRUST.ph. Stay updated by following TRUST on Facebook.