A Milestone for Leadership in the Insurance Industry
The Philippines has another reason to celebrate on the global stage—Melita Teo, CEO of AIA Philippines, has been recognized as Executive Champion of the Year at the 10th Asia Trusted Life Agents & Advisers Awards in Singapore. This award honors leaders who go beyond business performance, championing the growth of insurance advisers while driving industry innovation and impact.
Leading with Purpose and People First
For Teo, who stepped into leadership in 2024, the honor is not just personal but collective. She shared that the award reflects the dedication and passion of One AIA, the entire workforce behind the company’s success.
“Every success we achieve at AIA comes from the heart, dedication, and lasting relationships our teams build in the communities they serve,” Teo said. “This recognition is proof of our shared purpose to empower more Filipinos to live Healthier, Longer, Better Lives.”
Transforming Distribution and Driving Innovation
Under Teo’s leadership, AIA Philippines has undergone a bold transformation:
- Reshaping its distribution strategy to ensure sustainable growth
- Positioning BPI AIA as a leader in bancassurance
- Launching digital transformation programs, such as AI-powered training, upgraded sales platforms, and affordable digital insurance products like BPI AIA PamilyaProtect and InstaProtect
These initiatives empower AIA’s Life Planners and Bank Sales Executives with better tools, efficiency, and productivity.
Social Impact Beyond Business
Teo’s leadership also goes beyond numbers. Among her initiatives are:
- AIA Healthiest Schools, launched in 2024, which has already reached 7,200+ students and educators nationwide
- AIA Net Zero, reinforcing the company’s sustainability commitment
- Championing employee engagement, which earned AIA Philippines certifications as a Great Place to Work®, Best Place to Work, and multiple honors at the 2025 HR Asia Awards
These recognitions prove that AIA’s purpose-driven approach is resonating not only with customers but also with employees and communities.
Recognition on the Regional Stage
The Asia Trusted Life Agents & Advisers Awards, now in its 10th year, continues to spotlight industry leaders who raise the bar in insurance. With Teo’s recognition, AIA Philippines strengthens its role as a trusted partner for Filipino families, combining innovation, purpose, and care to serve nearly 2 million policyholders and insured members.
Looking ahead, Teo pledged to keep investing in technology, training, and wellness programs so AIA Life Planners can continue making a meaningful difference in the lives of Filipinos.
This recognition is not just a win for AIA Philippines but also a proud moment for the country, showcasing how Filipino leadership is shaping the insurance industry across Asia. For Filipinos looking for a partner in long-term financial security and wellness, AIA Philippines proves that it leads with both innovation and heart.
Learn more about AIA Philippines’ mission and solutions by visiting AIA Philippines