USTe! Home Credit Partners with UST Growling Tigers and Tigresses to Champion Wellness and Financial Empowerment
The roar of school pride meets the rhythm of wellness and financial empowerment as Home Credit Philippines (HCPH) teams up with the University of Santo Tomas (UST) Growling Tigers and Golden Tigresses for UAAP Season 88. Beyond cheering for victories on the court, this collaboration aims to inspire a generation of Filipinos—especially students and young professionals—to live better, healthier, and financially smarter lives.
Home Credit Brings Wellness to the Court
Marking a new chapter in its advocacy, HCPH is blending sports, wellness, and financial literacy to create meaningful impact among Filipinos. The partnership was officially announced at the Future Focus: Building Tomorrow Together event, where the company reaffirmed its mission to help Filipinos thrive not only in their finances but also in their overall well-being.
This tie-up gives student-athletes and fans alike an empowering platform where discipline, resilience, and responsibility—values deeply embedded in both sports and smart money management—can take center stage.
Expanding Reach Through Sports and Media
Taking its advocacy nationwide, HCPH has also partnered with Cignal TV, the country’s leading sports broadcaster, to further engage sports fans. The collaboration extends to key sporting events such as:
- UAAP Season 88 Men’s Basketball Conference
- UAAP Cheer Dance Competition
- PVL Reinforced Conference
Running from September to December 2025, these events will feature Home Credit prominently—reminding audiences that financial wellness and physical fitness go hand in hand.
A Decade of Empowerment, Evolving into a Movement
Now on its 12th year in the Philippines, Home Credit has already served over 12 million customers and partnered with 18,000 stores nationwide. What began as a mission to promote financial literacy is now expanding into a holistic wellness movement that embraces the physical, mental, social, and financial aspects of life.
“We have always been about enabling Filipinos to do more #ParaSaLife,” shared Sheila Paul, Chief Marketing Officer of HCPH. “This year, we’re taking that commitment further by linking financial literacy with overall wellness. A rewarding life doesn’t stop at financial security—it’s also about having the health and support system to sustain it.”
Wellness in Motion: The #ParaSaLife Run
Home Credit’s Takbo #ParaSaLife 2025 brought this advocacy to life, attracting over 2,300 participants from families to seasoned runners. Originally a customer appreciation activity, the event has evolved into a movement for holistic well-being, encouraging Filipinos to move, connect, and live healthier lives.
The momentum continues with Takbo #ParaSaLife 2026, set to be even bigger in partnership with RunRio, the country’s premier race organizer. The two-city race will welcome over 8,000 runners, with the Manila leg happening on February 1, 2026 at the MOA Grounds in Pasay, and the Cebu leg on March 29, 2026 at Citi de Mare.
Wellness Rooted in Financial Confidence
At its core, Home Credit believes that true wellness is sustainable when paired with financial confidence. Through educational efforts and lifestyle-driven initiatives, the company aims to reach students, young professionals, and families—empowering them to make informed, balanced choices that support both their financial and physical health.
“For us, wellness is not just about fitness or finances,” Paul emphasized. “It’s about creating opportunities for every Filipino to live fully, freely, and meaningfully. That’s the true spirit of #ParaSaLife.”
Through its partnership with UST, Home Credit Philippines champions the connection between smart financial habits and a balanced, healthy lifestyle. As the Growling Tigers and Golden Tigresses embody strength and perseverance in every game, HCPH continues to empower Filipinos to pursue the same—on and off the court.
For updates on upcoming events and initiatives, download the Home Credit App or follow @HomeCreditPH on social media.