In a time when Filipinos expect brands to go beyond marketing and truly give back, the Jollibee Group once again proves that responsible business can create real, measurable impact. The homegrown global company has earned a Bronze award at the 11th Asia Sustainability Reporting Awards (ASRA), shining a spotlight on how its community programs are transforming lives across the Philippines and beyond.
This recognition is not just a win for the company, it’s a reminder of how Filipino businesses can lead with purpose on the Asian stage.
Jollibee Group Wins Bronze for Community Impact Reporting
The Jollibee Group was awarded Bronze in the Community Impact Reporting category during the ASRA ceremony held at the Grand Hyatt Hotel in Singapore on October 24, 2025.
Representing the company were Global Chief Sustainability Officer Pepot Miñana, Global Sustainability Assistant Vice President Elise Veloso, and Global Sustainability Senior Manager Josh Baquiran.
The award reflects the company’s strong commitment to reporting sustainability initiatives with transparency, accountability, and a clear demonstration of community benefits—elements that earned the nod of international evaluators.
Sustainability Rooted in Purpose and People
In discussing the achievement, Jollibee Group’s Global Chief Sustainability Officer Pipot Miñana shared that sustainability reporting serves as an important lens to assess real-world impact. He emphasized that the company’s progress stems from meaningful actions that uplift people and protect the planet.
According to him, the award validates the belief that “real progress is built on purpose when every step forward brings positive change for people and the planet.”
ASRA: The Gold Standard in Sustainability Reporting
The Asia Sustainability Reporting Awards is considered the most prestigious awards program in Asia for sustainability reporting excellence. Organized by CSRWorks International, the awards follow a rigorous multi-step evaluation process that includes:
- Detailed assessments
- Peer reviews
- Reputation checks
This year’s competition featured companies from 17 countries, and reports were evaluated based on their clarity, transparency, credibility, and alignment with globally recognized standards such as GRI, ISSB, and TCFD.
ASRA founder Rajesh Chhabara said the Jollibee Group stood out for its strong commitment to transparency, noting that the company clearly understands how sustainability performance builds long-term value and trust.
Strengthening Trust Through Responsible Action
The Jollibee Group’s latest achievement reinforces that business success and social responsibility can and should go hand in hand. Through its community-centered initiatives, the company continues to build trust among employees, partners, and the many communities it serves.
It’s a proud moment for a Filipino brand making waves internationally not just for its iconic Chickenjoy, but for proving that global impact starts with genuine care for people.
As sustainability becomes a growing expectation among Filipino consumers, the Jollibee Group’s recognition at ASRA is a strong example of how brands can lead through authenticity and purpose. For readers, this is an encouraging reminder that companies you support are becoming more accountable and that our everyday choices can uplift those pushing for positive change.