As the Philippines’ digital economy continues to boom, ManageEngine, the IT management division of Zoho Corporation, is strengthening its presence in the country to support growing demand for cybersecurity, cloud adoption, and integrated IT systems across industries.
With the Philippine digital economy valued at $40 billion in 2024 and projected to reach $150 billion by 2030, organizations in finance, government, healthcare, and enterprise sectors are accelerating their digital transformation. But with this growth comes heightened cyber risks, prompting companies to invest in smarter, AI-powered protection.
Strong Growth in the PH Market
According to Arun Kumar, ManageEngine’s Regional Vice President for Asia-Pacific, the Philippines has become one of its fastest-growing markets. The company recorded 25% annual growth locally, serving more than 500 organizations nationwide making the Philippines its fourth-largest market in Southeast Asia.
Kumar emphasized that the Philippines has become a crucial market for ManageEngine, noting that the company has significantly increased its investments in cybersecurity capabilities to meet the country’s growing needs. He explained that strengthening security has always been at the core of what ManageEngine aims to address, especially as digital threats evolve.
Rising Cyber Threats Push the Need for AI-Driven Security
Cyberattacks in the Philippines continue to escalate. Latest data shows:
- 14,531 cybercrime complaints filed in 2025
- ₱198 million in financial losses
- 234 confirmed data breaches
Kumar noted that cyber threats have become more sophisticated, often driven by automation and AI. To help organizations stay ahead, ManageEngine now integrates contextual AI, conversational AI, and agent-based AI tools into its unified IT management platform.
Aligned With National Digital Policies
The company’s expansion comes at a time when the government is implementing major digital reforms such as the:
- National Cybersecurity Plan 2023–2028
- Cloud-First Policy
- National AI Strategy Roadmap 2.0
These initiatives require government agencies to modernize systems, strengthen identity protection, and adopt cloud and AI technologies further driving demand for ManageEngine’s solutions.
A Full Suite of IT Management Tools
ManageEngine has operated in the Philippines for nearly 20 years, offering a comprehensive tech portfolio that includes:
- Identity and access management
- Endpoint management and security
- SIEM
- Unified service management
- Infrastructure monitoring
- DevOps
- IT operations management
Its top clients in the Philippines include the Bank of the Philippine Islands, Eastern Communications, SM Investments, CITADEL, and Cebu Pacific.
Unlike many competitors, ManageEngine develops all its products in-house rather than relying on acquisitions, allowing the company to offer clients a fully seamless and integrated IT management platform. Kumar noted that the company provides solutions for every aspect of IT management and emphasized that listening to customers and supporting them throughout their journey remains a top priority.
Empowering MSMEs to Keep Up With Digitalization
Kumar also emphasized that digital progress must be inclusive, noting that many MSMEs still struggle with limited IT budgets. To help bridge this gap, ManageEngine provides modular purchasing options and maintains free tools that small organizations can use as they begin their digital journey. He explained that businesses can start with the free version and choose to scale up only when they are ready.
A Growing Digital Landscape and Bigger Cyber Risks
The Philippines’ data center market, currently valued at US$633 million in 2024, is expected to grow to US$1.97 billion by 2030 as cloud adoption and AI technologies accelerate. Kumar highlighted that as businesses expand their digital operations, ensuring high-quality, synchronized data is critical, since accurate data forms the foundation for safer automation and reduces exposure to cybersecurity risks.
Looking Ahead
ManageEngine’s strategy for the Philippines includes expanding its customer base, building strong partnerships, enhancing technical talent, and deepening involvement in digital governance initiatives.
As the country moves toward a smarter, more digitally connected future, ManageEngine sees strong momentum in key sectors like banking, IT-BPM, healthcare, government, and education all preparing for stricter cybersecurity and compliance requirements.