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Behind every delivery that arrives on time and every store shelf that stays stocked are Filipino truck drivers and mechanics who keep the country moving, often without recognition. In 2025, Shell Rimula made it a point to change that narrative through its nationwide “Bida Ang Biyahe Ko!” campaign, an initiative that celebrated, trained, and supported the very people powering the Philippine transport and logistics sector every day.
Running from earlier this year until October, the program traveled across major transport hubs in Davao, Cebu, La Union, Caloocan, and Laguna, engaging around 250 truck drivers and mechanics. More than just a roadshow, the campaign created safe spaces for learning, recognition, and well-deserved appreciation.
Why Truck Drivers and Mechanics Matter More Than Ever
The Philippine logistics landscape has evolved rapidly in recent years. With e-commerce becoming part of everyday life, delivery volumes have increased and turnaround times have tightened. Light commercial vehicles are constantly on the road, navigating urban traffic, provincial highways, and long-haul routes.
At the center of this system are truck drivers and mechanics. Drivers ensure goods reach their destinations safely, while mechanics keep vehicles reliable despite heavy loads and demanding conditions. Yet their work often goes unnoticed, even as expectations continue to rise.
Shell Rimula’s “Bida Ang Biyahe Ko!” campaign was designed to recognize these everyday heroes while equipping them with the knowledge and tools they need to stay safe, skilled, and confident on the road.
What “Bida Ang Biyahe Ko!” Brought to the Road
The program combined education, skills-building, and wellness in a way that felt practical and relevant to participants’ daily realities.
Across its provincial stops, drivers and mechanics took part in:
- Skills challenges that tested technical know-how
- Learning sessions focused on vehicle maintenance and safety
- Discussions on physical and mental road readiness
- Activities centered on understanding road signs and defensive driving
These sessions highlighted how proper vehicle care and responsible driving directly reduce accidents and downtime. Participants who completed Stages 1 and 2 of the program also qualified for TESDA NC I certification, giving them credentials that support long-term professional growth.
For many drivers, this certification represented more than a piece of paper. It was recognition of their expertise and a step toward greater job security.
Supporting Modern Engines and Modern Driving Conditions
As part of the campaign, Shell Rimula also introduced drivers to its Light Duty Oils LD5, formulated for the demands of modern light commercial vehicles. Urban driving often involves stop and start traffic, varying loads, and extended hours on the road, conditions that can accelerate engine wear.
LD5 is designed with Dynamic Protection Plus Technology to help protect engines from wear, oil oxidation, and deposit build-up. For drivers, this translates to smoother performance, fewer engine issues, and greater peace of mind during long and unpredictable journeys.
By connecting product education with real-world driving challenges, Shell Rimula reinforced the idea that proper lubrication is not just about performance, but also about safety and reliability.
Road Safety as a Shared Responsibility
A key message throughout the campaign was that road safety does not rest on drivers alone. It is a shared responsibility involving proper training, vehicle maintenance, and awareness.
Bryan M. Landicho, a TESDA Assessor, emphasized the importance of regular vehicle care, noting that periodic maintenance knowledge plays a vital role in keeping drivers safe throughout their livelihood. Meanwhile, LTO-accredited lecturer and road safety instructor Ariel Del Rosario reminded participants that safe and defensive driving protects not just drivers, but everyone on the road.
These conversations resonated deeply with attendees, many of whom face daily risks as part of their work.
Putting Driver Wellness Front and Center
Beyond skills and safety, Shell Rimula also addressed an often-overlooked issue in the transport sector: driver wellness.
Long hours behind the wheel can take a toll on eyesight and overall health. To help address this, the program offered free eye checkups and prescription glasses to participants. This simple but impactful support helped reduce risks related to visual strain and impaired vision, especially during long-haul drives.
By integrating wellness into the campaign, Shell showed that supporting drivers goes beyond engines and vehicles. It also means caring for the people behind the wheel.
Built on Strong Partnerships
“Bida Ang Biyahe Ko!” was made possible through collaborations with Bike Night Asia, TESDA, and the Land Transportation Office. These partnerships helped ensure that the program delivered credible training, relevant certifications, and meaningful safety education.
Looking ahead, Shell plans to expand the initiative to more provinces in 2026, including Cagayan de Oro, Bacolod, and Pampanga. This continued rollout signals a long-term commitment to uplifting the transport community nationwide.
According to Shell Rimula Brand Manager Meng Manapul Peret, the campaign reflects Shell’s pride in supporting drivers, mechanics, and partners who keep Philippine roads moving. Through continuous skills development, recognition, and dependable product solutions, Shell aims to empower Filipino motorists for the long run.
For a country that relies heavily on road transport, investing in drivers and mechanics means investing in economic resilience. Programs like “Bida Ang Biyahe Ko!” help professionalize the transport sector, promote safer roads, and acknowledge the dignity of work done behind the scenes.
At its core, the campaign is a reminder that every journey matters, and so do the people who make those journeys possible.
To learn more about Shell Rimula products and future initiatives, drivers and motorists can follow Shell Pilipinas Corporation through its official platforms.