Manulife Philippines Drives Sustainability and Community Impact

Manulife Philippines Drives Sustainability and Community Impact

Tuesday, January 13, 2026

Corporate sustainability often sounds good on paper. The real test is whether it shows up on the ground, in communities, and in everyday lives. For Manulife Philippines, 2025 was a year of proving that purpose-led initiatives can move beyond pledges and create measurable, people-centered impact.

Through its Impact Agenda, Manulife’s global commitment to better outcomes for customers, communities, and the planet, the company spent the past year investing time, resources, and hands-on effort into environmental restoration, financial education, and community resilience. What stands out is not just the scale of these initiatives, but the consistency and human participation behind them.

What the Impact Agenda Means for Filipinos

Manulife’s Impact Agenda is built around a simple idea: business success should go hand in hand with social and environmental progress. In the Philippines, this translates into programs that address real local needs, from climate resilience and coastal protection to financial literacy for young learners.

Rather than concentrating efforts in a single campaign, Manulife Philippines spread its initiatives throughout the year, mobilizing employees, community partners, and beneficiaries across multiple regions.

Reforestation That Goes Beyond Tree-Planting

Environmental restoration remains one of the most visible pillars of Manulife Philippines’ sustainability work. In 2025 alone, the company planted more than 10,000 native trees across four hectares of terrestrial and coastal areas. This brings its total to 31,250 trees planted to date through partnerships with the Haribon Foundation, local associations, and colleague-volunteers.

Preparing Forests for the Long Term

In February, Manulife volunteers worked with the Haribon Foundation on a seedling nursery activity in Sto. Niño, Rizal. The team prepared 1,000 native tree seedlings with support from KAT-MAGAT Tourism and Farmers Association and Sto. Niño Integrated School. These seedlings will be planted in 2026 across eight hectares in the Sierra Madre mountain range, benefiting over 200 households.

This approach highlights a growing sustainability trend: success is no longer measured by planting alone, but by preparation, survival rates, and long-term ecosystem health.

Restoring Coastlines and Protecting Livelihoods

Mangrove rehabilitation is critical for a country as disaster-prone as the Philippines. In Infanta, Quezon, Manulife partnered with Haribon Foundation and the Alitas Farmers and Fisherfolk Association to support coastal restoration efforts. The program established a dedicated mangrove seedling nursery expected to produce 15,000 seedlings by the end of 2027, directly supporting more than 200 households that depend on coastal ecosystems.

A Flagship Terrestrial Restoration Site

In Real, Quezon, Manulife’s terrestrial restoration site spans 10 hectares and was developed with Brgy. Tanuan Farmer’s Association and the Samahan ng Katutubong Dumagat ng Real, Quezon Inc. This initiative benefits nearly 10,000 households in Brgy. Maragondon, reinforcing how environmental action can also be a tool for social stability.

Building Financial Confidence Early Through Peso Smart

Environmental impact is only one side of the equation. Financial education remains another critical need, especially for young Filipinos navigating an increasingly complex economy.

Manulife’s Peso Smart program, launched in 2017, continues to expand its reach. In 2025, the program partnered with the Corazon Sanchez Atayde Memorial Foundation to reach new learners across 18 public elementary schools nationwide. To date, more than 4,900 students have completed the award-winning program, learning foundational skills in saving, budgeting, and investing.

For business leaders and parents alike, initiatives like Peso Smart underscore the long-term value of early financial literacy in building more financially secure communities.

Bayanihan in Action Through Employee-Led Programs

Manulife’s global shared services arm, Manulife Business Processing Services, introduced its first Bayanihan Festival in November 2025. Rooted in the Filipino value of collective action, the festival brought together partners such as Rise Against Hunger Philippines, Waves for Water Philippines, and Reach Out and Feed Philippines.

Through initiatives like Project Baon, MBPS colleague-volunteers addressed food insecurity and supported disaster response efforts in Cebu. The results were tangible: 2,000 relief kits distributed, 5,000 hot meals served, and global colleagues contributing donations that Manulife matched dollar-for-dollar.

Empowering the Next Generation Through Technology

Manulife IT Delivery Center also focused on youth development through its Code4Future program. Two learning sessions in 2025 introduced 73 young learners to coding and creative problem-solving, supported by more than 80 employee volunteers. Beyond technical skills, the sessions aimed to show how technology can be a creative and empowering tool.

Creativity Meets Sustainability in the Workplace

Sustainability at Manulife Philippines also shows up in unexpected ways. At its newly opened agency office in Ayala North Exchange, the company unveiled a mural titled “From Trash to Tree-sure.” Created from old t-shirts, repurposed tarpaulins, and used beverage cartons, the piece was built by Manulife advisors and volunteers in collaboration with JunkNot through its Trash Innovation Exchange.

The mural serves as a daily reminder that sustainable practices and innovation can coexist, even in office spaces.

Colleague-Driven Giving That Multiplies Impact

Employee participation continues to be a driving force behind Manulife’s initiatives. In 2025, colleagues in the Philippines logged over 13,000 volunteer hours. This effort was amplified during the annual Season of Giving, where employees donated to causes of their choice.

Manulife matched donations dollar-for-dollar up to CA$1,000 in Asia, turning individual generosity into collective impact. Volunteer hours were also recognized regardless of the cause, allowing employees to support initiatives close to their hearts.

“Filipinos entrust us with their financial futures, and that trust comes with a clear responsibility to invest back in meaningful and lasting ways,” said Rahul Hora, President and Chief Executive Officer of Manulife Philippines. “The Season of Giving puts this belief into action.”

Global Chief Marketing Officer Karen Leggett echoed this sentiment during a year-end seedling activity in Tanay, Rizal, emphasizing how hands-on volunteerism turns sustainability commitments into tangible outcomes for communities and future generations.

Why This Matters for Businesses Today

Manulife Financial Asia Limited’s recognition at the ACES Awards 2025 as a Top Sustainability Advocate in Asia reflects a broader industry shift. Sustainability is no longer a side initiative. It is becoming a core business strategy that strengthens trust, resilience, and long-term growth.

For Filipino companies, Manulife Philippines’ approach offers a practical model: align global commitments with local realities, empower employees, and invest consistently in communities.

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EastWest Rural Bank Celebrates 12 Years with School Outreach in Typhoon-Affected Communities

EastWest Rural Bank Celebrates 12 Years with School Outreach in Typhoon-Affected Communities

Friday, December 19, 2025

Milestones are more meaningful when they’re shared with the communities that made them possible. For its 12th anniversary, EastWest Rural Bank (EWRB) chose to look beyond celebrations and instead reached out to public schools in remote and typhoon-hit areas bringing support, smiles, and much-needed encouragement to learners and teachers across the countryside.

Held from November 5 to 20, 2025, the outreach program focused on schools affected by Typhoons Tino and Uwan, reinforcing the bank’s long-standing commitment to grassroots communities in the Philippines.

Bringing Relief and Joy to Students and Teachers

As part of the anniversary initiative, EWRB visited selected public schools across Regions 5, 6, 7, and 11, reaching a total of 590 learners and 49 teachers.

Each visit included the distribution of:

• Jollibee meals for students and teachers
• Drawing and coloring materials for learners
• Rice packs and EastWest Rural Bank giveaways

Beyond the items, the activity created moments of connection something especially valuable for schools still recovering from the effects of recent typhoons.

A Celebration Rooted in Community Presence

EastWest Rural Bank President Sheila Marasigan-Bajado shared that the outreach reflects the bank’s intention to stay present where it matters most.

She explained that instead of a traditional anniversary celebration, the team chose to visit schools that needed encouragement after the storms, expressing gratitude to the teachers and school heads who welcomed them and allowed the bank to spend time with their students.

This people-first approach echoes EWRB’s role as a rural bank that understands the realities faced by families in far-flung areas.

Schools Reached Across Four Regions

The anniversary outreach covered five public elementary schools, with the help of teachers, school administrators, and barangay representatives who facilitated the on-site activities:

• Region 5: Lipata Elementary School (Masbate) and San Isidro Elementary School (Cataingan)
• Region 6: Cudian Elementary School, Brgy. Cudian, Ivisan, Capiz
• Region 7: Combado Elementary School, Purok Pagtinabangay, Bogo City
• Region 11: Cayawan Elementary School, Manay, Davao Oriental

Each stop highlighted the importance of collaboration between local institutions and private organizations, especially during periods of recovery.

Supporting Education Beyond Banking

For EastWest Rural Bank, the outreach is part of a broader effort to remain connected with schools, families, and rural communities, particularly after natural calamities. By supporting learners and educators on the ground, the bank reinforces its role not just as a financial institution, but as a partner in community resilience.

In a country frequently affected by typhoons, recovery often begins in small but meaningful ways—shared meals, school supplies, and simple reminders that communities are not alone. EWRB’s 12th anniversary outreach is a timely example of how corporate milestones can translate into real, positive impact.

Programs like this show that when businesses invest in education and community well-being, everyone moves forward together.

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Canon Marketing Philippines Brings Smiles and Hope to Children with Kyosei CSR Day

Canon Marketing Philippines Brings Smiles and Hope to Children with Kyosei CSR Day

Thursday, December 18, 2025

Canon Marketing Philippines recently spread warmth and joy in Malate, Manila, through a meaningful Kyosei-driven CSR Day, in partnership with Kanlungan sa Er-Ma Ministry, Inc. (KSEM). Known for its mission to protect and empower vulnerable children, KSEM’s goals aligned perfectly with Canon’s Kyosei philosophy—the principle of living and working together for the common good.

A Day of Smiles, Creativity, and Togetherness

The event welcomed 70 children from KSEM and 30 Canon employee volunteers for a day filled with nourishment, activities, and shared experiences. A standout moment was the “Draw Your Big Smile” activity, where children expressed their happiest memories and dreams through art, guided by Canon volunteers.

These creative works were proudly displayed on the Wall of Big Smiles, and a photo booth captured each child with their artwork. Every participant received a printed photo keepsake, ensuring the joy of the day remained long after the event ended.

Kyosei in Action

“At Canon, we believe progress means uplifting lives and creating lasting impact,” said Anuj Aggarwal, President & CEO of Canon Marketing Philippines. “Partnering with Kanlungan sa Er-Ma allows us to support children in need of special protection by not only providing nourishment, but also sparking joy and hope for brighter futures.”

By actively engaging employees and the community, Canon demonstrates that corporate responsibility goes beyond donations. It’s about fostering meaningful connections, inspiring creativity, and empowering the next generation.

Beyond CSR Day: Canon’s 2025 Initiatives

This event is part of Canon’s broader 2025 community initiatives, which reflect a commitment to sustainable impact and Kyosei values. Activities include:

• Coastal cleanups to protect marine ecosystems
• Tree planting programs to promote environmental stewardship
• Youth engagement programs designed to inspire skills, creativity, and confidence

Through these initiatives, Canon continues to uphold its mission of “Delighting You Always”, showing that business success and community care can go hand in hand.

For vulnerable children, small acts of care like a shared activity, a meal, or a keepsake can leave lasting positive impressions. Canon’s CSR approach highlights the importance of combining corporate resources with empathy and human connection.

Events like the Kyosei CSR Day not only bring immediate joy, but also create meaningful memories that reinforce hope, resilience, and confidence in young hearts.

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realme With You Brings Christmas Joy and Hope to Children Through Kythe Foundation Partnership

realme With You Brings Christmas Joy and Hope to Children Through Kythe Foundation Partnership

 

Christmas hits differently when it is shared with purpose. This holiday season, realme Philippines went beyond gift-giving and promotions by creating meaningful moments for children and families through a heartfelt corporate social responsibility activity under its realme With You campaign. In partnership with the Kythe Foundation, realme hosted a joyful Christmas celebration that focused on togetherness, compassion, and long-lasting support.

Held on December 16, 2025 at Jollibee P. Tuazon, the event reminded everyone that technology brands can play a powerful role in uplifting communities, especially during moments that truly matter.

Creating Real Moments for Children and Families

The celebration took the form of a Jollitown-themed Jollibee Kids Party, a setting familiar and comforting to many Filipino children. For the kids supported by the Kythe Foundation, the day was filled with laughter, games, and moments of pure joy that allowed them to momentarily forget hospital visits and daily challenges.

The Jollibee mascot led interactive games and entertainment, instantly lighting up the room and creating an atmosphere of excitement and warmth. Parents, caregivers, and foundation staff shared smiles and conversations, turning the gathering into a genuine celebration of community and connection.

More than just a party, the event was carefully designed to give children a chance to simply be kids, to play freely, and to feel seen and celebrated during the holiday season.

Understanding the Mission of the Kythe Foundation

The Kythe Foundation is known for its work in supporting children with critical illnesses and their families. Beyond medical assistance, the foundation focuses on providing psychosocial care, emotional support, and moments of joy that help children cope with difficult journeys.

Partnering with Kythe allowed realme Philippines to align its holiday efforts with a cause that directly impacts Filipino families facing some of life’s toughest challenges. It also reinforced the idea that corporate giving can be both thoughtful and deeply human.

Giving That Goes Beyond the Celebration

While the Christmas party created unforgettable memories, realme made sure the support did not stop there. As part of the initiative, realme donated 15 tablets to the beneficiary children of the Kythe Foundation.

These tablets are intended to support learning, creativity, and daily activities. For children who often spend long periods resting or recovering, access to technology can open doors to education, entertainment, and self-expression. It helps them stay connected with the world beyond hospital walls.

In addition, realme also provided tablets to Kythe Foundation staff. This gesture recognized the tireless dedication of caregivers, social workers, and volunteers who devote their time and energy to supporting children with critical illnesses.

According to the realme Philippines team, the activity reflects the heart of the realme With You campaign. It is about being present in real moments that matter and offering support that can make a meaningful difference. 

Why This Initiative Matters to Filipino Communities

For many Filipinos, Christmas is about family, empathy, and shared hope. Initiatives like this resonate deeply because they reflect values that go beyond commercial success.

Access to technology remains uneven across communities. By donating tablets, realme addressed a real and practical need, especially for children whose education and social interaction may be disrupted by health conditions. This approach shows how technology can be a tool for empowerment when placed in the right hands.

At the same time, recognizing foundation staff highlights an often overlooked truth. Caregivers also need support, encouragement, and resources to continue their important work. By extending help to both children and staff, the initiative embraced a more holistic form of giving.

realme With You as a Long-Term Commitment

The Christmas activity with the Kythe Foundation is part of realme’s broader realme With You campaign, which centers on authenticity, shared experiences, and purposeful connections. Rather than focusing solely on products, the campaign highlights how realme aims to stay connected with users and communities through moments that feel genuine and relevant.

This approach reflects a growing trend among brands in the Philippines. Consumers today value companies that show empathy, social awareness, and consistency in their advocacy. realme’s partnership with Kythe demonstrates how CSR efforts can feel sincere when they align with real needs and long-term values.

Technology as a Tool for Hope and Empowerment

In a digital-first generation, technology plays an increasingly important role in education, creativity, and connection. For children facing health challenges, access to digital tools can provide comfort, learning opportunities, and a sense of normalcy.

By making technology more accessible through initiatives like this, realme Philippines reinforces its belief that innovation should serve people, not just markets. It also sends a strong message that giving back is not limited to one season, even if Christmas provides a meaningful moment to start.

Making the Holidays Truly Meaningful

As the year comes to a close, the realme With You celebration with the Kythe Foundation stands out as a reminder of what the holidays can be about. It is about showing up, listening, and offering support in ways that matter.

Through shared laughter, thoughtful donations, and genuine connection, realme Philippines helped create a Christmas that felt warmer and more hopeful for children and families who needed it most.

For updates on the realme With You campaign and future initiatives, you can follow realme Philippines through its official social media channels. To learn more about the Kythe Foundation and its programs, visiting their official platforms offers a deeper look into the impact they continue to make.

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Shell Rimula Puts the Spotlight on Filipino Road Heroes Through Bida Ang Biyahe Ko Campaign

Shell Rimula Puts the Spotlight on Filipino Road Heroes Through Bida Ang Biyahe Ko Campaign

 

Behind every delivery that arrives on time and every store shelf that stays stocked are Filipino truck drivers and mechanics who keep the country moving, often without recognition. In 2025, Shell Rimula made it a point to change that narrative through its nationwide “Bida Ang Biyahe Ko!” campaign, an initiative that celebrated, trained, and supported the very people powering the Philippine transport and logistics sector every day.

Running from earlier this year until October, the program traveled across major transport hubs in Davao, Cebu, La Union, Caloocan, and Laguna, engaging around 250 truck drivers and mechanics. More than just a roadshow, the campaign created safe spaces for learning, recognition, and well-deserved appreciation.

Why Truck Drivers and Mechanics Matter More Than Ever

The Philippine logistics landscape has evolved rapidly in recent years. With e-commerce becoming part of everyday life, delivery volumes have increased and turnaround times have tightened. Light commercial vehicles are constantly on the road, navigating urban traffic, provincial highways, and long-haul routes.

At the center of this system are truck drivers and mechanics. Drivers ensure goods reach their destinations safely, while mechanics keep vehicles reliable despite heavy loads and demanding conditions. Yet their work often goes unnoticed, even as expectations continue to rise.

Shell Rimula’s “Bida Ang Biyahe Ko!” campaign was designed to recognize these everyday heroes while equipping them with the knowledge and tools they need to stay safe, skilled, and confident on the road.

What “Bida Ang Biyahe Ko!” Brought to the Road

The program combined education, skills-building, and wellness in a way that felt practical and relevant to participants’ daily realities.

Across its provincial stops, drivers and mechanics took part in:

• Skills challenges that tested technical know-how
• Learning sessions focused on vehicle maintenance and safety
• Discussions on physical and mental road readiness
• Activities centered on understanding road signs and defensive driving

These sessions highlighted how proper vehicle care and responsible driving directly reduce accidents and downtime. Participants who completed Stages 1 and 2 of the program also qualified for TESDA NC I certification, giving them credentials that support long-term professional growth.

For many drivers, this certification represented more than a piece of paper. It was recognition of their expertise and a step toward greater job security.

Supporting Modern Engines and Modern Driving Conditions

As part of the campaign, Shell Rimula also introduced drivers to its Light Duty Oils LD5, formulated for the demands of modern light commercial vehicles. Urban driving often involves stop and start traffic, varying loads, and extended hours on the road, conditions that can accelerate engine wear.

LD5 is designed with Dynamic Protection Plus Technology to help protect engines from wear, oil oxidation, and deposit build-up. For drivers, this translates to smoother performance, fewer engine issues, and greater peace of mind during long and unpredictable journeys.

By connecting product education with real-world driving challenges, Shell Rimula reinforced the idea that proper lubrication is not just about performance, but also about safety and reliability.

Road Safety as a Shared Responsibility

A key message throughout the campaign was that road safety does not rest on drivers alone. It is a shared responsibility involving proper training, vehicle maintenance, and awareness.

Bryan M. Landicho, a TESDA Assessor, emphasized the importance of regular vehicle care, noting that periodic maintenance knowledge plays a vital role in keeping drivers safe throughout their livelihood. Meanwhile, LTO-accredited lecturer and road safety instructor Ariel Del Rosario reminded participants that safe and defensive driving protects not just drivers, but everyone on the road.

These conversations resonated deeply with attendees, many of whom face daily risks as part of their work.

Putting Driver Wellness Front and Center

Beyond skills and safety, Shell Rimula also addressed an often-overlooked issue in the transport sector: driver wellness.

Long hours behind the wheel can take a toll on eyesight and overall health. To help address this, the program offered free eye checkups and prescription glasses to participants. This simple but impactful support helped reduce risks related to visual strain and impaired vision, especially during long-haul drives.

By integrating wellness into the campaign, Shell showed that supporting drivers goes beyond engines and vehicles. It also means caring for the people behind the wheel.

Built on Strong Partnerships

“Bida Ang Biyahe Ko!” was made possible through collaborations with Bike Night Asia, TESDA, and the Land Transportation Office. These partnerships helped ensure that the program delivered credible training, relevant certifications, and meaningful safety education.

Looking ahead, Shell plans to expand the initiative to more provinces in 2026, including Cagayan de Oro, Bacolod, and Pampanga. This continued rollout signals a long-term commitment to uplifting the transport community nationwide.

According to Shell Rimula Brand Manager Meng Manapul Peret, the campaign reflects Shell’s pride in supporting drivers, mechanics, and partners who keep Philippine roads moving. Through continuous skills development, recognition, and dependable product solutions, Shell aims to empower Filipino motorists for the long run.

For a country that relies heavily on road transport, investing in drivers and mechanics means investing in economic resilience. Programs like “Bida Ang Biyahe Ko!” help professionalize the transport sector, promote safer roads, and acknowledge the dignity of work done behind the scenes.

At its core, the campaign is a reminder that every journey matters, and so do the people who make those journeys possible.

To learn more about Shell Rimula products and future initiatives, drivers and motorists can follow Shell Pilipinas Corporation through its official platforms.

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Allianz Donates €200,000 for Typhoon Uwan Relief in the Philippines

Allianz Donates €200,000 for Typhoon Uwan Relief in the Philippines

Monday, December 15, 2025

As communities across the Philippines continue to recover from yet another devastating storm season, Allianz SE has stepped forward with meaningful support. The global insurance leader announced a donation of up to €200,000 to help fund emergency relief and long-term recovery efforts following the impact of Super Typhoon Uwan, known internationally as Fung Wong.

The typhoon struck in mid-November, bringing intense rainfall and destructive winds that affected 16 regions nationwide. According to initial reports, around 2.1 million families were impacted. The situation was made even more difficult by the fact that several areas were still dealing with the aftermath of Typhoon Tino (Kalmaegi), which caused flooding and landslides just days earlier. The back-to-back disasters placed immense strain on already vulnerable communities, creating an urgent need for coordinated humanitarian assistance.

Supporting rescue, relief, and recovery efforts

Allianz structured its response to address both immediate and long-term needs. Up to €100,000 of the total donation has been allocated to the German Red Cross, which will support the Philippine Red Cross in carrying out urgent rescue and relief operations in affected areas. This includes emergency assistance such as evacuation support, basic necessities, and on-the-ground humanitarian response.

Beyond immediate aid, Allianz is also investing in recovery and preparedness. An additional up to €100,000 will be directed toward post-disaster support programs, implemented in collaboration with Allianz PNB Life and local partners. These initiatives will focus on disaster prevention and climate resilience, helping communities rebuild while strengthening their ability to cope with future natural disasters.

This two-pronged approach reflects Allianz’s broader philosophy of protection. Relief is not only about responding when disaster strikes, but also about ensuring families and communities are better equipped for what lies ahead.

Standing with Filipino communities in times of crisis

“At Allianz, we stand united with the people and communities of the Philippines, determined to help them recover following the recent typhoons,” said Renate Wagner, Member of the Board of Management of Allianz SE, responsible for Asia Pacific, Mergers and Acquisitions, and People and Cultures. She emphasized that through financial support and hands-on collaboration, Allianz aims to help families rebuild their lives, enable businesses to restart, and restore a sense of hope in affected areas.

The Philippines remains one of the most disaster-prone countries in the world, with typhoons becoming increasingly frequent and severe due to climate change. For insurers like Allianz, this reality reinforces the importance of combining risk protection with proactive community support.

Allianz PNB Life’s role on the ground

In the Philippines, Allianz operates through Allianz PNB Life, one of the country’s leading life insurers. The company serves thousands of customers nationwide and works closely with Philippine National Bank through its bancassurance partnership. It is also supported by more than 400 financial advisors and 2,000 LifeChangers who serve its agency clients.

During times of crisis, Allianz PNB Life plays a crucial role in extending the group’s commitment to protection and recovery at the local level.

“At Allianz, we stand beside you throughout a natural catastrophe, helping protect what matters most: people first, then property and business continuity,” said Joseph Gross, President and CEO of Allianz PNB Life. He added that the support from Allianz SE enables the company to strengthen disaster relief efforts and assist Filipino families when they need it most.

Why insurer-led disaster support matters

Natural catastrophes do more than damage homes and infrastructure. They disrupt livelihoods, education, and local economies. As storms grow stronger and more frequent, the role of insurers extends beyond financial compensation. Insurers provide stability during recovery, support rebuilding efforts, and help restore confidence in affected communities.

Allianz’s response to Typhoon Uwan highlights how global organizations can leverage their resources, partnerships, and expertise to deliver timely and effective assistance. By supporting both emergency relief and resilience-building initiatives, Allianz contributes to faster recovery and more sustainable outcomes.

A long-term commitment to Asia and the Philippines

The Philippines is a key market for Allianz, which views Asia as a strategic growth region. Across Southeast Asia, Allianz has established strong market positions and operates in countries such as China, India, Indonesia, Malaysia, Singapore, and Thailand, among others. This regional presence allows the group to respond quickly and collaborate effectively with local entities during crises.

For Filipino communities affected by Typhoon Uwan, Allianz’s donation represents more than financial aid. It is a reminder that global institutions can play a meaningful role in supporting recovery, strengthening resilience, and protecting what matters most when disasters strike.

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UNIQLO Thank You Festival: Giving Back Through the Power of Clothing

UNIQLO Thank You Festival: Giving Back Through the Power of Clothing

Saturday, December 13, 2025

For UNIQLO, gratitude does not end with discounts and promos. Through its annual Thank You Festival, the global apparel brand continues to transform appreciation into meaningful action, reinforcing its long-standing belief in the Power of Clothing as a force for inclusion, dignity, and positive change.

While the Thank You Festival is widely known as UNIQLO’s way of rewarding customers with special offers, the brand has steadily expanded the celebration to include communities that need support the most. From disaster-stricken areas to underserved sectors, UNIQLO’s initiatives throughout the year reflect a deeper commitment to building a more circular and inclusive economy in the Philippines.

Beyond promos: celebrating gratitude with purpose

The Thank You Festival has always symbolized UNIQLO’s appreciation for customer trust and loyalty. But alongside in-store deals and seasonal excitement, the brand has made it clear that gratitude should also be shared with those who may not always benefit from commercial festivities.

Under this philosophy, UNIQLO continues to extend help to underprivileged groups, disaster survivors, and frontline communities, ensuring that the spirit of the festival reaches beyond retail spaces. Clothing, for UNIQLO, is not just about style or comfort. It is about improving daily life, especially during times of hardship.

Supporting farmers and local partners

One of the key initiatives this year took place during the November run of the Thank You Festival, when UNIQLO donated 1,500 AIRism shirts to pineapple plantation farmers in Bukidnon. This effort was carried out in partnership with Del Monte Philippines, as part of the company’s 100th anniversary celebration.

The collaboration went beyond donations. It also featured special UTme! designs inspired by Del Monte, along with exclusive beverages at UNIQLO Coffee, including Pineapple Yuzu Iced Tea and Pineapple Chocolate infused with Del Monte products. Together, these activities highlighted how partnerships can create shared value for both communities and customers.

Giving clothes a longer life through RE.UNIQLO

A central pillar of UNIQLO’s sustainability strategy is RE.UNIQLO Studio, a dedicated space for clothing repair, customization, and recycling. This year, the brand expanded its network with the opening of a new RE.UNIQLO Studio at SM Mall of Asia, making these services more accessible to Filipino shoppers.

RE.UNIQLO Studio encourages customers to extend the life of their clothing through repairs and creative updates, reinforcing the idea of conscious consumption. The studios also serve as collection points for pre-loved UNIQLO items, which are donated to partner communities and used for disaster relief initiatives.

In line with the holiday season, UNIQLO announced the relaunch of its RE.UNIQLO donation drive, in partnership with SOS Children’s Village. The initiative supports children without parental care and families at risk, ensuring that gently used clothing continues to serve a meaningful purpose.

Standing with communities during disasters

UNIQLO’s commitment to community support becomes even more evident during times of crisis. Following the September earthquake in Cebu, the brand, together with SM Foundation, distributed 4,000 AIRism items to affected communities in Bogo City. Hygiene kits were also provided to more than 800 individuals during subsequent relief operations.

The brand also responded to the impact of Super Typhoon Uwan and Typhoon Tino, donating 5,500 AIRism items to affected communities in Cebu, Bacolod, and Aurora. Recognizing the importance of caring for its own people, UNIQLO extended support to over 300 affected Cebu-based employees, including assistance for their families.

In addition, UNIQLO donated PHP 3,000,000 in cash to SM Foundation, which was allocated for essential relief resources such as hygiene kits, clean drinking water, and school repair efforts in disaster-affected areas.

Reaching more Filipinos nationwide

UNIQLO continued its relief efforts toward the end of the year, providing over 3,000 AIRism items to families affected by calamities in Davao, in partnership with ABS-CBN Foundation’s Sagip Kapamilya. The brand also worked with BDO Foundation and the Department of Education to donate more than 10,000 AIRism pieces to public school teachers across various regions.

To close the year, UNIQLO is set to distribute additional aid in Cebu, including around 3,000 AIRism items and 4,000 pre-loved RE.UNIQLO donations, ensuring continued support for communities rebuilding after disasters.

Clothing with purpose, all year round

These initiatives show that UNIQLO’s Thank You Festival is more than a seasonal campaign. It is part of a broader commitment to being an active and responsible member of the community. By combining sustainability, circularity, and social responsibility, UNIQLO demonstrates how a global brand can create local impact.

Through thoughtful partnerships and consistent action, UNIQLO continues to prove that clothing has the power to comfort, protect, and empower. For Filipino communities, this commitment turns everyday apparel into a meaningful symbol of care and solidarity.

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Yokohama Pulse Day Fun Run 2025 Launches Heart Health Drive

Yokohama Pulse Day Fun Run 2025 Launches Heart Health Drive

Sunday, November 23, 2025

A Community Fun Run with a Life-Saving Purpose

As Filipinos, fun runs have become a favorite way to meet friends, stay active, and support meaningful causes so it’s exciting to see a new health-driven movement gaining momentum across Asia. The Asia Pacific Heart Rhythm Society (APHRS) officially launched the Yokohama Pulse Day Fun Run 2025 on November 14, marking the first major activity leading up to Pulse Day 2026. More than just a run, the event aims to educate communities about arrhythmias (irregular heartbeats) and encourage early detection through simple habits we can all practice, like checking our own pulse.

Held during the APHRS Annual Scientific Sessions, this fun run symbolizes a global call for better heart rhythm awareness and preventive care, something truly relevant to Filipinos, given the country’s rising rates of cardiovascular conditions.

Bringing Heart Health to the Global Stage

This year’s fun run brought together 120 international participants, including members from APHRS, the Japanese Heart Rhythm Society (JHRS), and delegates from EHRA, HRS, and LAHRS. Runners enjoyed a scenic morning loop around Rinko Park South Exit Plaza and visited educational booths filled with heart health information and Pulse Day-themed activities.

Dr. Dicky Armein Hanafy, Head of the Pulse Day Task Force, shared how the run serves as the soft launch of Pulse Day 2026. He explained that the goal is to tie physical activity, pulse checking, and heart disease prevention into one conversation.

According to Dr. Hanafy, “Maintaining a healthy heart rhythm isn’t just medical, it’s a lifestyle choice that starts with each person.”

Scientific Sessions Highlight Breakthroughs in Arrhythmia Care

Beyond the run, APHRS also continued its tradition of hosting annual scientific meetings featuring the latest research on arrhythmia management. Attendees participated in symposiums, lectures, and hands-on training through the APHRS Learning Village, underscoring the society’s commitment to expanding knowledge and improving arrhythmia care worldwide.

Strengthening Global Collaboration for Heart Rhythm Awareness

Last year, the public awareness campaign was led by the European Heart Rhythm Association (EHRA) together with APHRS, HRS, and LAHRS. For 2026, APHRS is taking the lead, strengthening the international push to help people “Feel the Pulse” and practice preventive health measures.

The Yokohama Pulse Day Fun Run 2025 was organized with the Japanese Heart Rhythm Society (JHRS), a partnership that highlights how community-based activities can help the public take ownership of their heart health.

Pulse Day is observed globally every March 1 (1/3), a reminder that 1 in 3 people may experience a significant arrhythmia in their lifetime. Its main message: learn to check your pulse regularly.

How to check your pulse:

Place two fingers on your wrist or neck, count the beats for 30 seconds, and multiply by two. A normal resting heart rate is 60–100 bpm.

This simple step can save lives, especially when detecting Atrial Fibrillation (AF), one of the most common arrhythmias and a major focus for Pulse Day 2026.

Spotlight on Atrial Fibrillation (AF)

AF increases the risk of stroke up to five times, and heart failure up to three times, yet many people—especially in low-resource regions—remain undiagnosed. Dr. Hanafy emphasized that while medical technology continues to advance, access to quality arrhythmia care is still widely uneven.

In some Asian countries, the number of crucial procedures such as catheter ablation and ICD implantation remains drastically behind those of developed nations. APHRS aims to close this gap through training programs, research collaboration, and long-term health policy initiatives.

Technology as a Tool for Early Detection

Wearable devices and mobile health apps are becoming popular across Asia, including the Philippines. These tools can spot irregular heart rhythms early and encourage people to seek proper medical consultation. Still, APHRS stresses that manually checking your pulse remains one of the most effective and accessible ways to detect arrhythmias.

A Movement Toward a Healthier Future

Throughout the Road to Pulse Day 2026 campaign, APHRS will continue promoting educational content, expert guidance, and easy-to-follow habits that empower the public to take charge of their heart rhythm health.

The Yokohama Pulse Day Fun Run 2025 is just the beginning, a celebration of community, wellness, and the shared mission of building a heart-healthier world.

Heart health is something many Filipinos only think about once symptoms appear but events like this remind us that prevention can be simple and empowering. Whether you’re a runner, a walker, or someone trying to stay active, start making pulse checks part of your routine. Your heart will thank you later.

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Life After Diagnosis: How TGP and PCEDM Are Helping Filipinos Live Better With Diabetes

Life After Diagnosis: How TGP and PCEDM Are Helping Filipinos Live Better With Diabetes

Monday, November 17, 2025

Getting diagnosed with diabetes can feel overwhelming. Many Filipinos ask the same questions: “Ano na ang gagawin ko?”, “Magbabago ba ang buhay ko?”, or “Kaya ko pa ba ‘to?”

But the truth is while diabetes is a serious condition, it doesn’t have to dictate how you live your life. And this is exactly the message behind a new partnership between The Generics Pharmacy (TGP) and the Philippine College of Endocrinology, Diabetes and Metabolism (PCEDM).

This collaboration aims to empower Filipinos with the right knowledge, the right care, and the right support system so that life after diagnosis becomes not just manageable, but meaningful.

A Growing Health Challenge in the Philippines

Diabetes continues to be one of the country’s major health concerns.

According to the Department of Health (DOH), 4.3 million Filipinos are living with diabetes making it among the top causes of illness and death nationwide.

Globally, the World Health Organization (WHO) reports that diabetes claims around 1.5 million lives each year, especially in the Western Pacific region where cases continue to rise, including in the Philippines.

These numbers can be alarming, but they also highlight one important point: early action and proper management can change the story.

Living Better Through the IWAS: 4Dapat Diabetes Advocacy

PCEDM reminds the public that diabetes management doesn’t have to be complicated. With consistent habits and proper medical guidance, patients can still enjoy long, fulfilling lives.

Their advocacy, IWAS: 4Dapat Diabetes, emphasizes four essential steps:

1. Ikonsulta sa Doktor

Early diagnosis and regular checkups help prevent complications.

2. Wastong Pagkain

Nutritious and balanced meals can significantly improve daily health.

3. Aktibong Pamumuhay

Even small steps like daily walking can make a big difference.

4. Sapat at Angkop na Gamot

Taking doctor-prescribed medication consistently is key to managing blood sugar levels.

These are simple, practical habits that Filipinos can apply no matter their age or lifestyle.

TGP and PCEDM: A Partnership for Better Health

To strengthen nationwide diabetes education, TGP officially partnered with PCEDM through a Memorandum of Agreement signed by TGP Deputy General Manager Aileen Natividad and PCEDM President Dr. Lora May Tan-Tin Hay.

By combining TGP’s wide retail reach with PCEDM’s medical expertise, the partnership aims to bring reliable, easy-to-understand diabetes information to more communities.

Natividad shared that this collaboration aligns with TGP’s mission to make healthcare more accessible for Filipinos.

She emphasized that working closely with PCEDM helps bridge the gap between awareness and real action in diabetes prevention and management.

Meanwhile, Dr. Tan-Tin Hay highlighted that life after diagnosis remains hopeful:

With proper guidance, education, and support, Filipinos can live fully and confidently even with diabetes.

Bringing Health Awareness to Communities Nationwide

To kick off the initiative, both organizations will launch educational efforts across digital platforms, TGP branches, and on-ground events. Expect to see:

• Expert-led health talks
• Community engagement programs
• Accessible and consistent diabetes information
• Amplified PCEDM educational content through TGP’s platforms

The campaign will officially roll out on World Diabetes Day, November 14, encouraging Filipinos to prioritize their health and take proactive steps toward better diabetes management.

Diabetes may be a lifelong condition, but it doesn’t have to be a lifelong burden. With organizations like TGP and PCEDM working together, Filipinos now have better access to education, treatment, and encouragement—proving that life after diagnosis can still be bright, healthy, and full of hope.

If you or someone you know is living with diabetes, now is the perfect time to learn more, seek guidance, and take small but meaningful steps toward better health.

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Healthier Rides Ahead: inDrive Joins DOH in Strengthening Smoke- and Vape-Free Transport in the Philippines

Healthier Rides Ahead: inDrive Joins DOH in Strengthening Smoke- and Vape-Free Transport in the Philippines

In the spirit of promoting healthier and safer daily commutes, global ride-hailing platform inDrive is stepping up to support the Department of Health’s (DOH) push for 100% smoke- and vape-free rides across the country.

A United Effort for Clean, Safe, and Healthy Transport

As the DOH intensifies its smoke- and vape-free transport initiatives, inDrive has partnered with key government agencies including the Department of Transportation (DOTr) and the Land Transportation Franchising and Regulatory Board (LTFRB) to help create cleaner, safer, and more mindful commuting experiences.

Through this collaboration, inDrive is rolling out both digital reminders and on-ground engagement efforts to ensure commuters enjoy healthier rides.

In-App Reminders for Smoke- and Vape-Free Trips

To reinforce the initiative, inDrive has launched a new in-app pop-up notification for both passengers and drivers. This friendly reminder encourages everyone onboard to maintain smoke-free and vape-free trips, aligning with the brand’s commitment to public health and responsible mobility.

“As a TNVS provider, it is our duty to protect our partner drivers and passengers, and this includes their overall health and well-being,” shared Sofia Guinto, Business Development Head of inDrive Philippines.

“Kaya buo ang pagsuporta namin sa programa na ito upang matiyak na makaranas sila ng tunay na biyaheng ligtas at protektado.”

She added that strong public–private sector partnerships can inspire real change:

“Ang ganitong mga partnerships... ay patunay na kaya nating gumawa ng pagbabago para sa ikabubuti ng kalusugan ng lahat ng mga Pilipino. Nawa’y ito ang maging simula ng mas marami pang programang maglalayon ng mas malinis at ligtas na biyahe.”

Smoke-Free Byahe Caravan: Taking Advocacy to the Streets

Beyond digital reminders, inDrive is launching its Smoke-Free Byahe Caravan, a series of on-ground activations across major cities. During the caravan, inDrive teams will distribute:

• Advocacy decals
• Health and wellness kits
• Educational materials for drivers

These efforts support the DOH’s vision for smoke-free public transportation while strengthening inDrive’s broader #inDriveLigtasBiyahe campaign for safe and health-conscious commuting.

DOH Welcomes Private Sector Support

DOH Metro Manila CHD Regional Director Dr. Lester M. Tan expressed appreciation for inDrive’s active involvement:

“When private sector partners like inDrive join our advocacy, it helps us reach more people and inspire everyday choices that lead to healthier communities. We look forward to building on this partnership through more initiatives that champion wellness on the road.”

Stay Updated

Drivers and passengers can stay informed about inDrive’s health and safety initiatives through inDrive.com or download the app via the App Store and Google Play.

Together with the DOH and other TNVS providers, inDrive is helping pave the way for cleaner air, healthier commutes, and more responsible mobility for Filipinos.

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TP Philippines Reinforces Support for Philippine Red Cross

TP Philippines Reinforces Support for Philippine Red Cross

Thursday, November 13, 2025

A Renewed Commitment to Helping Filipinos in Times of Crisis

At a time when many Filipino families in the Visayas and Mindanao are recovering from recent earthquakes, Teleperformance (TP) in the Philippines has once again stepped up to support communities in need. Through its global CSR arm, Citizen of the World (COTW), the company turned over a new round of assistance to the Philippine Red Cross (PRC), reinforcing its dedication to humanitarian work and disaster response.

This renewed partnership highlights what many Filipinos already know—when disasters strike, strong public-private collaborations accelerate relief, recovery, and hope.

TP Leaders Join PRC in Support of Nationwide Relief Efforts

During the turnover ceremony, several global and Philippine TP executives were present, including:

• Miranda Collard, CEO of TP in the Americas
• Anish Mukker, CEO of TP.AI and Chief Operating Officer of TP in India and the Philippines
• Rahul Jolly, CEO of Teleperformance Philippines
• Jeffrey Johnson, Chief People Officer of TP Philippines and President of the Citizen of the World Foundation

They were welcomed by PRC leadership led by Richard Gordon, Chairman and CEO, and Dr. Gwendolyn Pang, Secretary General.

A Partnership Rooted in Compassion and Volunteerism

During the event, Johnson emphasized TP’s deep culture of volunteerism, sharing that their employees remain at the heart of their humanitarian initiatives. He explained that their people consistently “drive meaningful change through compassion in action,” whether supporting disaster-stricken communities or participating in ongoing community outreach programs across the country.

Gordon, in turn, thanked TP for its unwavering support through the years. He highlighted that the company’s continued assistance has positively impacted thousands of Filipinos, especially during times when help is needed most.

Hands-On Support: TP Leaders Pack Relief Kits with PRC

After the ceremonial turnover, TP executives rolled up their sleeves and took part in a symbolic relief-pack assembly. These kits filled with essentials for affected families will be distributed to communities in crisis across the Visayas and Mindanao.

This hands-on gesture reflects TP’s belief that meaningful change happens not just through donations, but through people showing up and contributing time and effort.

More Than a Decade of Humanitarian Partnership

Teleperformance Philippines has worked closely with the PRC for over ten years through:

• Monetary donations
• Volunteer-driven initiatives
• Nationwide blood donation activities

This long-standing partnership exemplifies the mission of Citizen of the World: to uplift communities, empower volunteers, and help build stronger, more resilient Filipino families no matter the challenges.

Teleperformance’s renewed support for the Philippine Red Cross is a powerful reminder that corporate citizenship matters especially in a country as disaster-prone as the Philippines. If more organizations take part in strengthening humanitarian efforts, Filipinos can look toward a safer and more prepared future.

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Vena Energy Leads Coastal Clean-Up at Talim Island Rizal

Vena Energy Leads Coastal Clean-Up at Talim Island Rizal

Wednesday, November 12, 2025

Vena Energy Leads the Way in Protecting Rizal’s Shorelines

When it comes to walking the talk on sustainability, Vena Energy continues to set the bar high. The leading renewable energy company in the Asia Pacific region recently held a Coastal Clean-Up at Talim Island, Binangonan, Rizal, on November 6, reinforcing its mission to protect the environment and empower the communities it serves.

The clean-up, which benefitted Barangay Gulod, is the third in a six-part series of environmental drives led by Vena Energy in the province. Each initiative strengthens the company’s vision of building a cleaner, greener, and more sustainable Philippines one community at a time.

Working Hand-in-Hand with the Community

The event was organized in partnership with the Barangay Council of Gulod, showcasing how corporate and community cooperation can create a powerful force for positive change.

Vena Energy employees joined local residents in cleaning the shores of Laguna de Bay. Registration and assembly took place along the Coastal Road near the Municipal Annex, with volunteers hitting the shoreline from 7:30 AM to 8:30 AM. Together, they collected debris and litter, helping prevent pollution from reaching the waters of the country’s largest lake.

“Our commitment to sustainable energy is tied to the well-being of the communities we serve,” shared a Vena Energy representative. “Through efforts like this, we aim to protect both the environment and the livelihoods that depend on it.”

Beyond Energy: A Culture of Environmental Stewardship

For Vena Energy, sustainability doesn’t stop at generating clean power—it also means ensuring the health of the ecosystems that sustain local life. By taking a hands-on approach to conservation, the company continues to prove that environmental protection and business growth can go hand in hand.

The clean-up concluded with a brief fellowship among participants, celebrating teamwork and shared responsibility for the planet. Volunteers were reminded that even small acts like picking up trash can make a lasting impact on the community’s future.

Looking Ahead: More Clean-Ups to Come

The Talim Island clean-up is just the beginning. Vena Energy has lined up similar initiatives in other Rizal barangays including Navotas, Subay, and Boor in the coming weeks. Each event strengthens the company’s ongoing environmental advocacy and reinforces its partnerships with local government units and residents.

Through these efforts, Vena Energy continues to redefine what it means to be a sustainable energy leader not only by generating renewable power but also by championing environmental action and community care.

With climate change and pollution affecting coastal communities, efforts like Vena Energy’s clean-up drives serve as vital reminders that sustainability starts with collective action. If more companies followed suit, cleaner shorelines and healthier communities wouldn’t just be a goal, they’d be our reality. 

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Beko Partners with DepEd to Empower Filipino Students

Beko Partners with DepEd to Empower Filipino Students

Sunday, October 26, 2025

True to its mission of uplifting communities through innovation, Beko, the No. 1 large home appliance brand in Europe, recently joined forces with the Department of Education (DepEd) – Division of Taguig City and Pateros to support nine public schools with essential appliances.

This corporate social responsibility (CSR) initiative underscores Beko’s belief that empowering the youth starts with giving them access to practical learning tools that prepare them for life beyond the classroom.

The partnership aims to enhance Technology and Livelihood Education (TLE) and Technical-Vocational-Livelihood (TVL) programs, providing students with hands-on experience through equipment that mirrors real-world home management and technical tasks.

Equipping Schools for a Brighter Tomorrow

Beko donated nine complete appliance sets—each including a refrigerator, washing machine, and cooking range—to selected elementary, junior high, and senior high schools in Taguig and Pateros.

Beneficiaries include:

Sta. Ana Elementary School, Ciriaco P. Tinga Elementary School, Enlisted Men’s Signal Village Elementary School, Taguig Integrated School, Tibagan High School, Kapitan Jose Cardones Integrated School, Pitogo High School, Fort Bonifacio High School, and Kapitan Eddie T. Reyes Integrated School.

By equipping these institutions, Beko aims to make practical learning more accessible, efficient, and engaging — allowing students to develop real-life skills that foster both independence and confidence.

Empowering the Next Generation Through Education

During the turnover ceremony, Dyeun Zapanta, Beko Philippines’ Marketing Head, shared that the company’s purpose extends beyond business:

“We’re not just here to promote our products, but to help the Filipino consumer attain a sustainable life. Empowering the next generation starts with education and training. We hope these appliances inspire our young learners to embrace innovation, learn essential life skills, and prepare them to face future challenges.”

This partnership reflects Beko’s long-term commitment to nurturing Filipino families — combining its Korean-engineered technology, European quality, and a strong sense of social responsibility.

DepEd Expresses Gratitude for Beko’s Support

DepEd officials expressed their appreciation for Beko’s contribution, emphasizing how it complements their ongoing efforts to improve technical and livelihood education.

Dr. Alixander Haban Escote, Principal of Fort Bonifacio High School, shared:

“Your donation to nine public schools in Taguig and Pateros is a timely effort in improving our TLE and TVL programs. These appliances will enhance our facilities and help us prepare for the upcoming National Tec-Voc Day this school year.”

Dr. Cynthia Ayles, School Division Superintendent of DepEd Taguig and Pateros, also added:

“We are grateful for this initiative. These appliances will be maximized by our learners, especially in schools offering cookery courses. Rest assured, we will use these resources to help students learn essential life skills.”

Building a Sustainable Future Through Education

Beko’s donation represents more than just equipment — it’s an investment in the future of Filipino learners. By promoting education that integrates sustainability and life skills, Beko reinforces the idea that a brighter future begins with empowered youth and strong communities.

To learn more about Beko’s latest initiatives and innovations, visit www.beko.com/ph-en or follow @bekoph on Facebook, Instagram, and TikTok.

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