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FWD Life Insurance Climbs to No. 2 Spot in the Philippines for H1 2025

Wednesday, September 17, 2025


Strong Growth Amid a Resilient Insurance Market

FWD Life Insurance Corporation (FWD Philippines) is celebrating a major milestone as it secures the #2 ranking among life insurers in the country for the first half of 2025. According to the latest report from the Insurance Commission, FWD achieved a new business annual premium equivalent (NBAPE) of ₱4.6 billion, marking a 39% increase year-on-year—the highest percentage growth among the top 10 insurance firms in the country.

On top of this achievement, FWD also ranked #1 in single-pay premiums, further strengthening its position as one of the fastest-growing players in the Philippine insurance industry.

Leadership Driven by Trust and Innovation

FWD Philippines President and CEO Soon Liang Lau credited this success to the trust of Filipino customers and the dedication of the company’s nationwide teams. He shared, “These milestones not only strengthen our position in the industry but also reflect the trust our customers place in us and the relentless dedication of our teams nationwide. Our consistency is a testament to protecting more Filipino lives and our vision of changing the way people feel about insurance.”

Outperforming Industry Trends

The Philippine insurance sector as a whole showed resilience, with total NBAPE climbing by 12.92% to ₱18.86 billion in the first quarter of 2025. FWD’s 39% growth, however, significantly outpaced the industry average, underscoring its ability to deliver results above market trends.

This momentum is fueled by FWD’s:
  • Innovative product offerings tailored to the needs of modern Filipinos.
  • Financial literacy initiatives that empower people to make informed decisions.
  • Expanding regional hubs that make insurance more accessible nationwide.

Beyond Business: A Commitment to Filipinos

FWD’s mission goes beyond financial performance. The company continues to drive initiatives that support nation-building, from community programs to efforts that promote health, protection, and financial security. This aligns with its 10-year vision of changing the way people feel about insurance—making it simpler, more customer-centric, and easier to understand.

FWD’s rise to the #2 spot is not just about rankings—it’s a reflection of how innovation, trust, and customer focus can transform an industry. As more Filipinos look for reliable financial protection in uncertain times, FWD is proving to be a strong and trustworthy partner for the future.

To explore FWD’s products and services, visit www.fwd.com.ph.
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Wise Business Account Empowers Filipino MSMEs to Go Global

Monday, September 15, 2025


Filipino micro, small, and medium enterprises (MSMEs) are eager to expand internationally, but outdated payment systems have long held them back. Traditional bank transfers remain slow, expensive, and filled with hidden charges—costing local businesses a staggering ₱39.5 billion in 2024 alone due to exchange rate markups.

Recognizing this gap, Wise has officially launched the Wise Business Account in the Philippines, a digital-first solution designed to help MSMEs send, receive, and manage money globally with speed, transparency, and lower costs.

Why Wise Business Matters for Filipino MSMEs

MSMEs make up 99.6% of all businesses in the country, yet many lose thousands of pesos every year just on unnecessary bank fees. According to Wise’s research, nearly half of Filipino MSMEs still rely on traditional banks for international payments—despite the inefficiencies.

With the new Wise Business Account, MSMEs can:

Receive payments in 24 currencies – Get paid like a local in 10 major currencies (USD, EUR, GBP, SGD, etc.) for a one-time fee of ₱1,400, or access 14 more via SWIFT with full fee transparency.

Send money globally, faster – Pay overseas suppliers or employees at the real mid-market exchange rate (the same one on Google) with no hidden markups. Over 70% of payments arrive within 20 seconds.

Spend anywhere, anytime – Use the Wise Business debit card in 150+ countries, free from foreign transaction fees. Business owners can also set spending limits and track employee expenses in real time.

Streamline operations – Integrate with accounting tools like Xero and QuickBooks, generate invoices, and even pay up to 1,000 people at once—perfect for scaling companies.

Best of all, account opening is 100% online with no monthly fees or minimum balance required.

From Local Startup to Global Brand

For Raphaela Amat Agupitan, Managing Director of Koru Adventures & Travel Inc., switching to Wise Business was a turning point. “In 2024 alone, we saved around ₱280,000 in bank fees. Payments that used to take days now arrive within hours, improving our cash flow significantly. Wise Business also made it easier for our overseas clients—who now make up 60% of our customer base—to pay us. That’s how we grew from a small local business in 2020 to an international brand serving 14 countries today.”

She added that the Wise Business card simplified expense management for her team, freeing up more time to focus on growing their business instead of drowning in paperwork.

One Account for Global Growth

According to Areson Cuevas, Country Manager of Wise Philippines, the platform is designed to cut through the complexity that many small businesses face. “More than half of MSMEs juggle multiple payment providers just to manage their global operations. With Wise Business, they can do everything from one account—receive, send, spend, and manage their money with full transparency. Whether you’re a freelancer in Manila or a startup in Cebu, Wise Business helps you scale globally without the financial roadblocks.”

Building on Fintech Momentum in the Philippines

Wise is no stranger to the Philippines. It was the first global fintech fully integrated with InstaPay and PESONet, processing about 12% of all inbound remittances. With the Wise Business launch, those same reliable and cost-efficient solutions are now extended to MSMEs, giving them the tools to compete on the global stage.

If you’re tired of hidden fees, slow transactions, and complicated cross-border payments, the Wise Business Account might just be the upgrade your business needs to go global with ease.
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EastWest Wins Double at 2025 Quill Awards


Celebrating Communication Excellence in Banking and Insurance

Filipino excellence once again shines on the international stage as Team EastWest proudly takes home not one, but two trophies from the 2025 IABC Philippines Quill Awards. Both East West Banking Corporation (EastWest) and EastWest Ageas Insurance (EWA) were honored for their impactful communication campaigns that inspired customers and empowered employees.

EastWest’s 30th Anniversary Campaign: “Further for You”

Marking three decades in the industry, EastWest’s milestone campaign “Further for You” earned recognition for its creative storytelling and customer-first initiatives. Featuring ambassadors Donny Pangilinan and Carlos Yulo, the year-long celebration went beyond branding. From exclusive events and digital rollouts like the EasyWay App to an anniversary logo inspired by the yin-yang, the campaign beautifully blended Filipino warmth with technological innovation.

The campaign showcased what EastWest stands for: making banking easier, more personal, and more meaningful. It proved that in today’s fast-paced world, financial services can be both human-centered and future-forward.

EWA’s “LOVE PURPLE” Campaign: Inspiring Unity Through Purpose

Meanwhile, EastWest Ageas Insurance earned its own Quill for “LOVE PURPLE: Uniting Employees with One Goal, One Color, One Purpose.” The campaign brought the company’s refreshed identity, “What’s Your PURPLE?” to life, inspiring its employees—fondly called Stewards—to embrace their unique culture.

From vibrant merchandise to music festival-inspired events, the campaign united employees around a single vision: to serve customers with passion and authenticity. It proved that strong internal culture translates to better customer experiences.

As EastWest Head of Marketing Norman Martin C. Reyes shared, these victories are rooted in people: customers who inspire and employees who bring the brand’s purpose to life. Both campaigns reflect how meaningful communication can create impact not just within organizations, but also in the lives of Filipinos who trust these institutions.

The Prestige of the Quill Awards

The IABC Quill Awards are considered one of the most prestigious recognitions in the communication industry. With thousands of entries submitted every year, only a few stand out. This double win cements EastWest’s position as a brand that balances customer-first values with innovation and creativity.

EastWest and EWA’s recognition is more than just a trophy—it’s a reminder that businesses thrive when they put people first. Whether you’re a customer experiencing seamless banking or an employee finding purpose in your work, these wins highlight the power of communication done right.
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Coca-Cola iSTAR Empowers Cebu Carinderia

Saturday, September 13, 2025


How training, digital tools, and perseverance transformed Nicolai’s Cuisine into a thriving business

Cebu has long been known as a hub of hardworking entrepreneurs, from bustling sari-sari stores to family-owned carinderias. But behind every successful venture is often a story of resilience, learning, and the right support system. This is the case for Juniel and Salome Lucero of Pinamungahan, Cebu, whose homegrown food business, Nicolai’s Cuisine, rose from modest beginnings to become a thriving enterprise—thanks in part to Coca-Cola Philippines’ iSTAR Program.

From Packed Lunches to a Growing Enterprise

The Luceros opened Nicolai’s Cuisine in 2018, driven by Juniel’s dream of building a stable livelihood after returning from working abroad and Salome’s passion for cooking. Like many small businesses, their start was rocky. Sales were inconsistent, their location had low foot traffic, and they lacked systems for managing operations.

The COVID-19 pandemic forced them to rethink their approach. Shifting online, they began selling packed lunches and built a loyal customer base. Over time, their offerings expanded to catering services, lechon belly packages, and even a sideline trading in food packaging materials. What started as a home kitchen now serves clients from across Cebu.

Turning Struggles into Opportunities Through Training

The couple credits their turnaround to Coca-Cola’s entrepreneurship training. In 2019, Juniel joined the STAR Program, the foundation of today’s iSTAR (Innovative Sari-Sari Store Training and Access to Resources) Program. Later, in July 2024, both enrolled in iSTAR through the Lamac Multi-Purpose Cooperative, where they learned product costing, online marketing, digital payments, and customer engagement.

By applying these lessons, they used online platforms to reach more customers. As Salome shared, moving online was a game-changer. “Sales were really strong online. Living in the countryside, digital tools allowed us to connect with more people. We thought, why only now? But it’s never too late.”

Creative promotions—like raffles for lechon belly, free delivery, and seasonal menu items—helped them strengthen customer loyalty and grow revenue. Their monthly income rose from ₱30,000 to ₱50,000, enabling them to better provide for their children’s education and future.

Recognition and Wider Opportunities

Today, Nicolai’s Cuisine is officially registered with PhilGEPS, opening doors to government contracts and larger institutional clients. Their efforts also earned them the Top One Most Impactful and Inspiring Award under iSTAR: HERStories, which celebrates entrepreneurs who applied their training to achieve meaningful growth.

Reflecting on their journey, Juniel and Salome encourage other small business owners to seize opportunities. “If you’re willing to learn, the training is free and worth it. Don’t be afraid to grab the opportunities that come your way.”

Coca-Cola’s Legacy of Empowering Entrepreneurs

The iSTAR Program builds on Coca-Cola’s STAR Program launched in 2012, which empowered around 250,000 micro, small, and medium enterprises (MSMEs). In 2020, iSTAR was introduced to equip entrepreneurs with skills for today’s digital economy. Strengthened further in 2024 with the launch of Centers for Entrepreneurship (CFEs) in key regions, the initiative has already produced more than 300,000 graduates nationwide.

This ongoing commitment reflects Coca-Cola’s belief that uplifting Filipino micro-entrepreneurs not only transforms families but also strengthens communities and local economies.

A Recipe for Success

The story of Nicolai’s Cuisine shows how the right mix of passion, training, and innovation can help Filipino family businesses thrive. With Coca-Cola’s iSTAR Program reaching more MSMEs nationwide, countless other entrepreneurs may soon follow in the Luceros’ footsteps—turning small beginnings into sustainable enterprises.

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Shell and Yanson Group Boost VisMin Travel

In photo (from left to right): Ronald Ancheta, Shell Lubricants Account Manager; Greg Moratin, National Sales Team Manager; Jacqueline Famorca, VP Shell Lubricants Philippines; Lorelie Osial, President & CEO of Shell Pilipinas Corporation; Doc. Hernan Ormecillo, Chief Operation Officer, YGBC; Edgar Alteros, VP for Finance, YGB; Atty. Roland Jun Pugoy, VP for MIS; Atty. Julius Entila, VP for Admin

 
A strategic partnership brings efficiency and reliability to one of the country’s largest bus networks

Travel across the Visayas and Mindanao just got a boost in safety and efficiency. Shell Pilipinas Corporation has teamed up with the Yanson Group of Bus Companies (YGBC), one of the country’s biggest provincial bus operators, in a partnership that strengthens reliable mobility for thousands of Filipinos who depend on public transport every day.

Powering Regional Mobility with Shell’s Expertise

Signed in Bacolod City last August 2025, the agreement names Shell as YGBC’s exclusive lubricant solutions provider. At the heart of this collaboration is Shell Rimula R4 Plus, a heavy-duty diesel engine oil designed to improve vehicle performance, extend oil life, and maximize fuel efficiency.

With YGBC operating one of the most extensive bus networks in the VisMin region, the partnership ensures smoother and more dependable journeys across provincial routes. For many communities, these buses are more than just transport—they’re lifelines connecting families, businesses, and local economies.

Efficiency and Value Beyond Lubricants

Shell’s Rimula portfolio offers more than just fuel savings. Its advanced formulations can extend oil drain intervals up to 150,000 km, deliver up to 56% better wear protection, and reduce overall maintenance costs—factors that directly improve the total cost of ownership for fleet operators.

Beyond products, Shell will also provide a full suite of technical services to YGBC, reinforcing its commitment to end-to-end business solutions. This holistic approach helps operators like YGBC remain at the forefront of reliable and safe public transportation.

Shared Vision for Safer Journeys

Jacqueline Famorca, General Manager of Shell Lubricants Philippines, underscored the long-term value of the collaboration. Famorca explained that Shell’s mission is to empower transport operators like YGBC to move more people safely and efficiently. She emphasized that by combining premium engine oils with technical expertise, Shell aims to improve transport accessibility and support business owners in optimizing their operations.

This alignment of values highlights how corporate partnerships can directly benefit communities, especially in regions where safe, affordable, and dependable transport remains essential.

Why This Partnership Matters to Filipinos

For everyday commuters in the Visayas and Mindanao, the alliance means fewer breakdowns, safer long-distance rides, and a more sustainable approach to regional transportation. It also showcases how businesses can work hand in hand to create value not just for themselves, but for the communities they serve.

Driving Growth, One Journey at a Time

Shell Pilipinas Corporation and Yanson Group’s partnership is more than a business deal—it’s an investment in the future of travel for Filipinos in VisMin. By combining world-class technology with trusted local operations, they are setting the standard for safe, efficient, and accessible public transport.

As more businesses look toward sustainability and operational efficiency, collaborations like this highlight how innovation and partnerships can move entire regions forward.

If you’re interested in stories of corporate partnerships shaping everyday Filipino lives, check out our features on technology-driven transport solutions, corporate social responsibility initiatives, and business innovations in sustainability.
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Herbalife Empowers Gen Z Entrepreneurs in PH


Herbalife Philippines Inspires Young Entrepreneurs at Next Gen Opportunity Meeting

With more than half of Filipino Gen Z dreaming of starting their own businesses, the future of entrepreneurship in the Philippines looks promising—but passion needs the right guidance and support to grow. That’s why Herbalife Philippines hosted the Next Gen Opportunity Meeting, an immersive summit designed to empower young entrepreneurs through wellness, mentorship, and real-life success stories.

Bringing together nearly 500 aspiring entrepreneurs, young professionals, and Herbalife distributors, the event provided a space where learning, networking, and inspiration blended seamlessly to help participants take bold steps toward building their own ventures.

Blending Wellness, Mentorship, and Community

Unlike traditional business conferences, the summit integrated wellness activities, skill-building sessions, and personal storytelling. This unique approach encouraged participants to reflect on their journeys, gain practical tools, and connect with a supportive community.

Allan Domingo, General Manager of Herbalife Philippines, explained the company’s vision for the event, “We want young entrepreneurs to have a space where they can really grow and learn to take action. By combining mentorship, wellness, and a community that supports them, we help them turn their ideas into real opportunities and build the kind of success that lasts.”

He also highlighted Herbalife’s commitment to equipping its independent distributors with expert-led training on nutrition and health, ensuring they can confidently guide customers and thrive in business.

Gen Z Perspectives on Growth and Connection

Gen Z marketing strategist and entrepreneur Patricia Germentil emphasized the importance of authentic connections in building a lasting business, “Likes are just surface level. Real growth comes from building a community that lasts. Your day ones aren’t just followers—they’re the ones who believe in you and support your journey from the start.”

She added that customers resonate more with purpose-driven experiences than with products alone, stressing the value of immersive engagement when building a brand.

Lessons from Personal Journeys

The summit featured Joyce Pring and Juancho Triviño, both television personalities and fitness advocates, in a live podcast-style discussion. They shared practical advice on balancing life and entrepreneurship—Pring underscoring the importance of self-care, and Triviño pointing to discipline and daily consistency as the real drivers of long-term success.

Herbalife triathlete, teacher, and mother Ines Santiago also inspired attendees with her personal story. What started as a 10-minute stress-relief jog grew into long-distance triathlons and a role as a wellness ambassador. She shared, “Adversity pushes you to do better, to live your best life, and to be your best self.”
 
Her journey highlighted how wellness routines can build the resilience and mindset needed to succeed in entrepreneurship.

Building the Next Generation of Leaders

With nearly 500 attendees, the Next Gen Opportunity Meeting wasn’t just about learning—it was about community building. By combining personal development, entrepreneurial training, and wellness, Herbalife Philippines created a space where young entrepreneurs could be inspired, gain skills, and build networks that last.

Herbalife Philippines’ Next Gen Opportunity Meeting proves that the future of business in the country lies in creating holistic, community-driven experiences that empower young Filipinos to pursue their dreams. With the right blend of mentorship, wellness, and resilience, today’s Gen Z entrepreneurs are well on their way to shaping tomorrow’s economy.

For more updates on Herbalife Philippines and its initiatives, follow their official social media channels.
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HUAWEI Leads Global Wearable Market in 2025 with Consecutive No. 1 Rankings


In a world where technology increasingly shapes how we live, work, and stay healthy, HUAWEI has once again proven why it is a force to be reckoned with. The tech giant secured the top spot in the global wearable market for the second consecutive quarter, achieving an impressive 20.2% market share in Q2 2025, according to the International Data Corporation (IDC).

This milestone reflects not just market dominance, but also a growing alignment between consumer needs and HUAWEI’s vision of health-driven, human-centered innovation.

The wearable technology market has become more than just a gadget race—it’s now a critical touchpoint in health monitoring, fitness, and lifestyle integration. For professionals and business leaders, these devices represent a larger trend: the merging of technology with wellness, productivity, and everyday living.

By consistently leading the wearable space, HUAWEI demonstrates the power of continuous innovation, strategic product launches, and consumer trust. For industries observing this growth, it serves as a case study in market leadership built on both design excellence and social relevance.

The Impact: Redefining Smart Lifestyles

From fitness to healthcare, HUAWEI wearables are expanding possibilities for users:

Everyday versatility: The HUAWEI FIT 4 Series delivers sleek, powerful functionality for day-to-day living.

Extended performance: The HUAWEI WATCH 5 Series introduces dual battery modes, catering to both heavy users and casual wearers.

Health innovation: With the TruSense system in the HUAWEI GT 5 Series, users gain access to advanced health monitoring.

Medical-grade precision: The HUAWEI WATCH D2 becomes the first smartwatch in the Philippines to support ambulatory blood pressure monitoring (ABPM), a feature certified by China’s NMPA and EU regulations.

These advancements not only set new standards for wearables but also highlight the role of technology in empowering healthier, smarter lifestyles worldwide.

The Vision: “Ride the Wind” Launch in Paris

Momentum shows no signs of slowing. On September 19, 2025, in Paris, HUAWEI will host its much-anticipated “Ride the Wind” product launch, where the company is expected to reveal the next generation of wearables designed for smart, health-driven living.

This event signals HUAWEI’s commitment to maintaining global leadership by continually expanding the intersection of style, health, and technology.

For business leaders and entrepreneurs, HUAWEI’s story offers valuable lessons:
  • Market leadership thrives on continuous innovation.
  • Consumer trust grows when technology solves real, everyday needs.
  • Global vision requires local relevance, as seen in health-first features tailored to specific markets like the Philippines.

As wearables become integral to professional and personal life, HUAWEI’s trajectory reinforces how businesses can align profit with purpose—delivering innovation that enhances human well-being.
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Home Credit Reaches 12M Customers in PH

Friday, September 12, 2025


Home Credit Reaches 12 Million Customers, Strengthens Leadership in Consumer Finance

Home Credit Philippines (HCPH) is celebrating a major achievement as it approaches its 12th anniversary: serving 12 million Filipinos with accessible financing solutions. Since its entry into the Philippine market in 2013, the company has grown into a trusted name in consumer finance, helping millions purchase essential goods and services through affordable installment plans, cash loans, and digital solutions. This milestone reaffirms Home Credit’s role as a leading force in shaping inclusive financial access in the country.

From Humble Beginnings to Industry Leadership

What started as a new player in 2013 has now evolved into one of the most recognized consumer finance brands in the Philippines. Over the years, Home Credit has consistently expanded its offerings to match the needs of Filipinos, from everyday essentials like smartphones and appliances to mobility solutions such as motorcycles and e-bikes.

Reflecting on this growth, David Minol, CEO of Home Credit Philippines, shared that the 12-million mark is more than just a figure—it represents the trust Filipinos continue to place in the company. He noted that demand for inclusive financing remains strong, with more new customers choosing Home Credit year after year.

A Trusted Partner in Financing

As of August 2025, Home Credit has disbursed nearly ₱500 billion in total sales across its credit offerings. This accomplishment underscores its position as a market leader in consumer finance and highlights the increasing demand for accessible lending solutions in the Philippines.

With over 18,000 retail partner stores nationwide, a mobile app available on both Android and iOS, and a #ReadytoHelp team of 9,000 sales associates, Home Credit makes financing easy, fast, and reliable. Whether through in-store applications or digital platforms, customers enjoy a seamless experience from loan application to account management and payments.

Expanding Beyond Gadgets to Mobility and More

While smartphones and appliances remain top financed items, Home Credit is also broadening its reach into mobility financing. With motorcycles being a key mode of transport for many Filipinos, the company is meeting this demand by offering flexible installment options that make ownership more achievable.

Looking Ahead: Financing What Matters

As it enters its 12th year in the Philippines, Home Credit is setting its sights on strengthening digital capabilities, introducing customer-first products, and building more industry partnerships. But at the heart of its mission is a simple promise: to finance what matters most to Filipinos.

Whether it’s a first smartphone for school, a new appliance for the home, or a means of transportation for work, Home Credit continues to measure progress not just in numbers, but in the everyday wins of the people it serves.

Reaching 12 million customers is both a milestone and a reminder of the role Home Credit plays in empowering Filipinos to live better, more connected lives. As the company looks toward the future, one thing remains clear: its commitment to inclusive, accessible, and customer-centered financial solutions.

To explore Home Credit’s financing offers, visit homecredit.ph or download the Home Credit app on Google Play, App Store, or Huawei AppGallery.

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EastWest Empowers Tourism at PTM 2025

Wednesday, September 10, 2025


Tourism is more than just sightseeing—it’s about identity, livelihood, and the stories we share as Filipinos. At this year’s Philippine Travel Mart (PTM) 2025, EastWest Bank showed its commitment to nation-building by stepping in as a major sponsor, helping strengthen tourism through accessible financing, innovative digital tools, and collaborative partnerships.

A Vision Beyond Destinations

During the opening ceremony, EastWest CEO Jerry Ngo highlighted how tourism should be seen not just as an economic driver but as an ecosystem rooted in Filipino pride and hospitality.

“Filipino hospitality is never transactional; it is deeply personal,” Ngo shared. “Tourism is not just an industry for us. It is an ecosystem—one we want to nurture from the ground up through partnerships and collaborations.”

This perspective ties tourism to community building, entrepreneurship, and national identity—making EastWest’s role even more impactful.

A Booth That Travels With You

EastWest made its presence felt at PTM 2025 with an interactive booth designed to make travel more rewarding and accessible. Visitors got the chance to:
  • Apply for EastWest credit cards right on-site
  • Explore Personal Loans, Priority Banking, and Travel Insurance options
  • Avail of exclusive installment promos with select travel merchants

Exclusive Early Access for Cardholders

EastWest cardholders enjoyed a special perk: Early Entrance from 9:00–10:00 AM, giving them first dibs on the best travel deals before the general public. This perk reflects the bank’s “EasyWay to Bank” promise—making travel planning simpler, more personalized, and hassle-free.

Banking That Goes the Extra Mile

Travel is easier when your bank supports your journey every step of the way. EastWest continues to empower travelers with:
  • Travel-ready credit cards and installment options
  • Contactless NFC payments for seamless transactions
  • Airport lounge access and real-time rewards

Through its parent company, Filinvest, EastWest also connects financial empowerment with sustainable tourism investments in hospitality, food and beverage innovations, and eco-conscious infrastructure.

Partnerships that Transform Lives

EastWest’s sponsorship is more than just brand presence—it’s a call to collective action. As Ngo emphasized, “Tourism thrives when government, LGUs, communities, transport, technology, and yes, banks come together. If we nurture it with the right tools, partnerships, and spirit, then tourism will not just grow—it will transform lives.”

By supporting PTM 2025, EastWest is investing in a stronger, more sustainable travel industry—one that uplifts local communities while creating meaningful experiences for travelers.

Storyteller’s Note

As someone who values the power of stories, I see EastWest’s move as more than sponsorship—it’s a commitment to shaping the future of tourism in the Philippines. With banks, businesses, and communities working together, the next chapters of Philippine travel will be filled with empowerment, inclusivity, and pride.

So the next time you plan a trip, think beyond the destination. Ask yourself—how can your journey also empower others?
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Alsons Dev Wins at PropertyGuru Awards 2025

Saturday, September 6, 2025


Mindanao’s premier real estate developer, Alsons Development and Investment Corporation (Alsons Dev), proudly took home top honors at the 13th PropertyGuru Philippines Property Awards, proving once again its leadership in creating world-class communities outside Metro Manila. The prestigious awards night, held on August 15, 2025, at Shangri-La The Fort, Manila, celebrated the best of Philippine real estate with global brand Kohler as presenting partner.

Celebrating Excellence in Philippine Real Estate

Since its launch in 2011, the PropertyGuru Philippines Property Awards has been the country’s most respected real estate recognition program, honoring top developers and projects nationwide. This year, Alsons Dev shone bright with multiple distinctions:

Best Housing Development (Mindanao) – Narra Park Residences Avia (2nd consecutive win)

Best Mixed Use Development – Avia Estate

Highly Commended: Best Housing Development (Metro Davao) – Mahogany South

These achievements highlight Alsons Dev’s growing legacy of excellence and innovation in real estate, particularly in Mindanao.

Narra Park Residences, Avia Estate, and Mahogany South in the Spotlight

Alsons Dev’s Narra Park Residences Avia continues to set the standard for housing in Mindanao, winning Best Housing Development for the second year in a row. Meanwhile, Avia Estate received recognition as the Best Mixed Use Development for seamlessly blending residential, commercial, and leisure spaces into one vibrant masterplanned community.

Another highlight was Mahogany South, a new residential project in Metro Davao that earned a Highly Commended award in its debut—an early sign of its strong potential in the region.

Building Communities with Purpose

For Alsons Dev, these accolades are more than just trophies. They represent the company’s commitment to creating thoughtfully designed, people-first communities in Mindanao.

As Jolla Soriaga, Vice President for Business Development and Management, expressed: “These awards affirm our ongoing efforts to create well-planned communities that not only meet the needs of families today but also add long-term value to the region. It is especially meaningful to see Mindanao developments highlighted on a national stage.”

Why It Matters for Mindanao

Alsons Dev’s success at the national level highlights a growing truth: Mindanao is no longer just a regional real estate player—it’s shaping the future of Philippine property development. By offering communities that are both accessible and aspirational, Alsons Dev is making sure Mindanao families enjoy quality housing and masterplanned living experiences.

Alsons Dev’s consistent recognition is proof that world-class real estate isn’t limited to Metro Manila. For homebuyers and investors eyeing opportunities in Mindanao, projects like Narra Park Residences, Avia Estate, and Mahogany South are worth keeping an eye on.

To learn more about their award-winning developments, visit Alsons Dev’s website.

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LBC and Kimstore Partner to Power Nationwide E-Commerce Deliveries

Sunday, August 31, 2025


Two of the country’s most trusted pioneers are joining forces to elevate the Filipino e-commerce experience. LBC Express Holdings Inc. (LBC), the Philippines’ leading logistics and courier provider, has officially partnered with Kimstore, the nation’s most trusted online electronics and lifestyle store, to bring faster and more reliable deliveries to customers nationwide.

Under this collaboration, LBC will handle the last-mile delivery for Kimstore.com, ensuring that every order arrives with speed, security, and the trusted reliability that both brands are known for. This partnership arrives at a pivotal time, as the Philippine e-commerce market is projected to hit USD 16.75 billion in 2025, fueled by mobile-first shopping, live selling, and rising consumer demand for quick and seamless services.

For Kimstore, the move provides a logistics backbone that strengthens its promise of delivering authentic gadgets and lifestyle products at competitive prices. Since 2006, Kimstore has been a trailblazer in Philippine digital retail, building its reputation long before giants like Lazada and Shopee emerged. With its guarantee of authenticity, accessible pricing, and personalized customer service, Kimstore has built a loyal following of Filipino shoppers who value trust and convenience.

On the logistics front, LBC brings 75 years of expertise and a vast network of over 1,300 branches nationwide. Known for pioneering door-to-door delivery and full cargo solutions, LBC remains the country’s most trusted logistics provider, serving both urban centers and the most remote communities across the islands.

“Partnering with LBC is a natural fit for Kimstore,” said Kim Lato, Founder and CEO of Kimstore. “Both of our brands are pioneers in our industries, and we share the same commitment to trust and reliability. At Kimstore, our mission has always been to make technology more accessible. With LBC, whose mantra is ‘We Like To Move It,’ every order is moved with care and dedication. Together, we create a seamless journey from browsing online to unboxing at home.”

By combining LBC’s logistics leadership with Kimstore’s digital retail expertise, the partnership sets a new benchmark for e-commerce in the Philippines. For millions of Filipino consumers, this means a smoother, faster, and more dependable shopping experience — from checkout to doorstep.
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Igloo and Skyro Launch Flood and Fire Insurance for Filipinos This ‘Ber’ Month


As the Philippines enters the storm-prone “ber” months, Filipinos brace themselves for heavy rains, strong winds, and floods that often cause devastating losses. To help households stay protected, insurtech company Igloo and fintech lender Skyro have teamed up once again—this time to launch their fifth insurance product, designed to cover floods, fires, and personal accidents.

Climate Disasters and the Protection Gap

From overflowing rivers like Marikina’s to powerful typhoons such as Crising, Dante, and Emong, millions of Filipinos face repeated displacement and damage each year. According to the NDRRMC, nearly 9.7 million people were affected by combined storm and monsoon impacts recently.

Yet, insurance penetration in the Philippines—and much of ASEAN—remains below 10%. This leaves many families financially vulnerable, struggling to recover after disasters.

The Igloo–Skyro partnership aims to close this gap by making affordable, accessible coverage part of everyday financial services.

Skyro Personal Accident VAS: Coverage Made Simple

The new Skyro Personal Accident VAS is available to Skyro’s 700,000+ active loan customers nationwide. For a minimal premium, users can purchase the plan via the Skyro app—either directly or bundled with loan applications at dynamic pricing based on credit scores.

Coverage includes:
  • Protection against fire and flood-related property loss
  • Accidental death or disablement
  • Daily hospital income
  • Coverage for unprovoked murder and assault
  • Accidental burial assistance

“This product ensures families don’t have to start from zero each time a typhoon strikes,” said John Chen, Igloo’s Country Manager for the Philippines and Thailand. “By embedding insurance into financial products, we bring protection closer to those who need it most.”

Insurance that Meets Filipinos Where They Are

For Skyro, the goal is to provide peace of mind when disasters hit unexpectedly. “Disasters don’t give families time to prepare financially,” shared Dmitriy Vavulidi, Head of Product at Skyro. “That’s why we’re offering coverage that’s simple, reliable, and easy to access.”

By combining financial technology with insurtech innovation, Igloo and Skyro continue to expand protection for underserved Filipinos—helping them face climate risks not just with resilience, but with real financial security.
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EastWest Ageas Wins Bronze at 2025 HR Excellence Awards for Hybrid Work Program

 

EastWest Ageas Recognized for Addressing Workforce Challenges

EastWest Ageas, a fast-growing player in the Philippine insurance industry, has once again proven its commitment to people-first strategies. The company won the Bronze Award in the Addressing Urban Workforce Challenges category at the 2025 HR Excellence Awards Philippines, held on August 28, 2025.

This is EastWest Ageas’ second consecutive podium finish, following its recognition in the Excellence in Learning and Development category last year.

Listening to Employees, Building a Stronger Workplace

The company’s winning initiative stemmed from listening directly to employee feedback. Surveys revealed that staff preferred a hybrid work setup—balancing flexibility with on-site collaboration. Employees also requested improvements to office spaces, specifically more meeting rooms and private areas for confidential work.

EastWest Ageas responded by implementing a Hybrid Workplace Program where employees report to the office two days a week and work remotely for three. Additional private spaces were also built to support productivity.

Boosting Productivity and Attracting Talent

The program quickly delivered results. Employees reported feeling more productive and efficient under the new setup, while the company’s hiring rate rose by 5%, showing its appeal to prospective talent.

“This win is both motivation and confirmation that we will do even more for our employees,” said Lois Dalida, Chief People and Culture Officer of EastWest Ageas. “At EastWest Ageas, we are deliberate in creating a genuine workplace culture that recognizes our employees’ need to thrive professionally and personally. While we celebrate their contributions, we also ensure they have enough room to celebrate personal milestones as well.”

A Workplace for Growth and Balance

The recognition highlights EastWest Ageas’ dedication to building a workplace where employees are empowered, heard, and supported. By embracing a flexible and responsive HR strategy, the company strengthens its reputation as an employer of choice in the Philippine insurance industry.

For those seeking a career with a company that values both professional growth and personal well-being, visit EastWest Ageas Careers
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Hotel Casiana Redefines Tagaytay Hospitality



When you think of Tagaytay, you imagine cool breezes, scenic views, and cozy getaways. But at Hotel Casiana, hospitality is more than just comfort—it’s a purpose-driven commitment to creating lasting memories for every guest.

Recently featured on ROI’d to Success with Hustleshare, the business podcast by PLDT Enterprise, Hotel Casiana’s General Manager Clive Aranha opened up about the real work behind making each stay exceptional. From childhood dreams of travel to steering a modern hotel through a digital transformation, his story is a mix of passion, resilience, and innovation.

Hospitality Rooted in Purpose

For Aranha, running a hotel is about trusting relationships built one detail at a time—whether it’s a child laughing at the play club, a seamless wedding celebration, or simply a warm greeting at check-in.

“At Hotel Casiana, our mission is to delight discerning travelers by curating extraordinary experiences and unforgettable memories,” he shared.

Located along the Tagaytay-Nasugbu highway, the ten-story hotel blends Scandinavian-inspired design with the warmth of Filipino service. Families, corporate teams, and event-goers can enjoy its heated pool, wellness center, children’s carousel, and versatile function rooms—all crafted to turn getaways into meaningful experiences.

The Story Behind the Leader

Aranha’s fascination with hospitality started young. Inspired by a neighbor’s cruise ship stories, he dreamed of traveling the world while working in hotels.

“I’ve always enjoyed interacting with people and exploring cuisines, which naturally led me here,” he recalled. “Hospitality teaches us skills that apply to any career—especially how to connect with people. That’s what makes this work fulfilling.”

Like many businesses, Hotel Casiana faced tough challenges during the pandemic, but Aranha believes true leadership is about lifting people together: “It’s not about ‘I,’ it’s about ‘we.’ Success is when your team feels part of something greater.”
Building Seamless Guest Experiences with Technology

As bookings grew, so did the need for reliable operations. That’s where PLDT Enterprise came in. With iGate internet and trunkline services, the hotel now enjoys:

  • Smoother online bookings
  • Faster staff coordination during events
  • Uninterrupted communication even during peak seasons

“When I joined Hotel Casiana, connectivity was one of the most common guest concerns,” Aranha explained. “Thanks to PLDT Enterprise, our Wi-Fi improved significantly, which is essential today. We’ve also gone paperless with QR codes and are even exploring AI integrations.”

Since adopting these solutions, 12% of the hotel’s yearly bookings now come from online platforms. Looking ahead, Hotel Casiana is expanding with a new branch in Mexico, Pampanga by 2026, continuing its digital journey with PLDT Enterprise.

Powering Philippine Hospitality

For Aranha, technology is not a replacement for hospitality—it’s an enabler of human connection. “We’re in the business of making people feel taken care of,” he said. “With the right tools, we can do that consistently, even at full capacity.”

PLDT Enterprise’s VP Jay Lagdameo echoed this vision: “Hotel Casiana exemplifies how hospitality is evolving with reliable technology. We’re proud to support them as they continue raising the bar in Tagaytay and beyond.”

Hotel Casiana proves that hospitality thrives at the intersection of heart and innovation. By embracing technology while staying true to Filipino warmth, they’re setting a new standard for guest experiences in Tagaytay.

If you’re planning a Tagaytay trip—whether for leisure, business, or special events—Hotel Casiana is a sanctuary worth discovering.
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EastWest Wins Double at Asian Banker Awards 2025

Thursday, August 28, 2025


A Big Win for Filipino Banking Customers

East West Banking Corporation (EastWest) is starting 2025 strong with a prestigious double win at The Asian Banker Philippine Excellence Awards. The bank was recognized for Best Foreign Exchange Service and Best Digital Ecosystem & Platform—a testament to its commitment to creating innovative and customer-first solutions that make banking simpler, safer, and more rewarding for Filipinos.

These honors aren’t just shiny trophies. They represent real progress in how Filipinos can experience financial services—whether that means getting the best rates for currency exchange or enjoying seamless, digital-first banking wherever you are.

Leading the Way in Foreign Exchange Services

EastWest’s recognition for Best Foreign Exchange Service highlights its strong position in the market. By offering competitive rates with a much lower buy-sell spread compared to competitors, the bank ensures that customers get more value when converting their money.

Despite global economic uncertainties, EastWest reported record-high FX performance in 2024, driven by consistent growth in transactions, customer base, and trade volume.

To further improve the customer experience, EastWest has rolled out several enhancements:

e-Forex on EasyWay – launched in 2024, allowing convenient online USD/PHP conversions.

e-Signature and e-Document submission – streamlining paperwork for hassle-free transactions.

Expansion in 2025 – plans to offer FX third currencies for both individual and corporate clients.

This focus on accessibility and transparency makes EastWest a top choice for Filipinos who want reliable and cost-effective forex services.

Building a Future-Ready Digital Ecosystem

The award for Best Digital Ecosystem & Platform recognizes EastWest’s people-first approach to digital banking. Rather than simply offering apps, the bank has created a connected ecosystem designed to meet the needs of different customer groups.

Some of the standout innovations include:

EasyWay – a platform with multi-currency tools, consolidated account views, wealth management features, and in-app customer support.

Komo – a fully digital account offering competitive interest, affordable transfers, and access to personal and salary loans.

ESTA – the Philippines’ first AI-powered credit card chatbot on Facebook Messenger for real-time updates, installment conversions, and limit adjustments.

EastWest Pay – the country’s first Visa-certified tap-to-pay app for NFC-enabled Android devices.

Digital adoption has been impressive by the first half of 2025, over 44% of existing EastWest clients were already using digital services. From teachers using Komo to everyday savers on EasyWay, more Filipinos are finding ways to bank conveniently and securely.

With AI-driven fraud detection, biometric authentication, and proactive security features, EastWest has made sure that convenience doesn’t come at the cost of safety.

Banking in the Philippines has long been challenged by accessibility and efficiency issues. EastWest’s recognition shows how far local institutions can go in giving Filipinos world-class financial tools without unnecessary complexity. From OFWs looking for the best forex deals to digital-savvy millennials who prefer mobile-first solutions, EastWest’s innovations are designed to fit into real, everyday needs.

As EastWest continues to innovate, it strengthens its place as a trusted partner in every Filipino’s financial journey—making banking truly the “EasyWay.”

EastWest’s back-to-back wins prove that Filipino banks can stand out on the global stage while keeping local customers at heart. If you’re exploring better ways to manage your money—whether through reliable forex services or digital banking platforms—EastWest’s award-winning ecosystem is worth checking out.
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From Nigeria to the Philippines: How Bimbo Adewoyin Built a Tech Startup That’s Changing the Game

Wednesday, August 27, 2025


What does it take to turn grit, family, and passion into a thriving tech business? For Nigerian-born entrepreneur Bimbo Adewoyin, the answer lies in hard work, resilience, and a dream that started with curiosity about an old computer. Today, as the CTO of Doublesquare Networks Inc., he leads a company that’s making a strong impact in the Philippines—thanks to technology, teamwork, and the support of partners like PLDT Enterprise.

This inspiring story was recently featured in ROI’d to Success, a podcast by PLDT Enterprise in collaboration with Hustleshare, highlighting how entrepreneurs use digital solutions to scale and thrive.

Humble Beginnings, Big Ambitions

Doublesquare Networks didn’t begin as a big tech firm—it started small, focusing on surveillance systems and network design. Over the years, Adewoyin and his team grew it into a trusted provider of wireless equipment, structured cabling, and connectivity solutions for schools, local government units, enterprises, and commercial establishments across the country.

Adewoyin’s spark for technology came from an unexpected place. Growing up in Nigeria, his mother ran a school where an American friend donated old computers. What started as simple curiosity soon grew into a passion. “Watching a printer work for the first time felt like magic,” he recalled in the podcast. From tinkering with computers at home to late nights at internet cafés with his brother, he discovered the power of technology—and never looked back.

Family as the Driving Force

When Adewoyin moved to the Philippines for university, he had no idea he would one day build a startup from scratch—with no capital and a child on the way. But instead of giving up, he used family as fuel.

He shared, “My dad told me to double my hustle because I had a family to provide for. My son became my biggest motivation.” That advice stuck with him. Starting out with a small office in Cubao, Adewoyin pushed forward, canvassing for projects with his cousin, distributing Ubiquiti products, and slowly building a reputation for solving tough infrastructure challenges.

Powering Growth Through Reliable Connectivity

As Doublesquare Networks scaled, so did the demands of its clients. From enterprise-grade internet to 24/7 customer support, stable connectivity became the backbone of their operations. This is where PLDT Enterprise stepped in with iGate and broadband solutions, ensuring seamless coordination between teams and clients.

“Reliable connectivity is the backbone of our operations,” Adewoyin explained. With PLDT Enterprise powering their systems, the company saw a 20% boost in sales and client retention, thanks to faster response times and fewer disruptions.

Building for the Future

These days, Adewoyin has shifted from daily operations to exploring new technologies and innovations that can drive growth. With a strong team managing service delivery and client accounts, he now focuses on strategy, expansion, and nurturing new tech talent.

Jay Lagdameo, Vice President and Head of Enterprise Revenue Group at PLDT Enterprise, emphasized the importance of this partnership: “Doublesquare Networks’ story is a powerful example of how technology and entrepreneurship can transform lives and communities. At PLDT Enterprise, we are proud to support visionaries like Bimbo Adewoyin.”

As the company continues to expand its service footprint, Adewoyin remains committed to bridging the connectivity divide, especially for businesses and communities in underserved regions of the Philippines.

Bimbo Adewoyin’s journey is more than just a success story—it’s a reminder of how passion, grit, and family can push us to achieve more than we ever imagined. With the right partners and the right mindset, local startups can go from humble beginnings to nationwide impact.

Catch his full story in the latest ROI’d to Success podcast episode on Spotify, brought to you by PLDT Enterprise and Hustleshare.

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Hanabishi’s Kapartner sa Kabuhayan Helps Nanaypreneurs Build Stronger Livelihoods Through Project Karinderya

Monday, August 25, 2025


Running a small karinderya is more than just a business—it’s a way for many Filipino mothers to provide for their families and serve their communities. Recognizing this, Hanabishi Appliances has launched its Kapartner sa Kabuhayan program, a corporate social responsibility (CSR) initiative designed to empower women entrepreneurs, or nanaypreneurs.

In partnership with K-COOP’s Project Karinderya, Hanabishi recently turned over livelihood starter kits to support small eatery owners in Caloocan and Quezon City, helping them cook, serve, and grow their businesses with greater ease.

Hanabishi Extends Support to Nanaypreneurs

On August 4, 2025, Hanabishi officially donated 10 livelihood starter kits to nanaypreneurs and 2 health coordinators in their communities. The beneficiaries were identified through K-COOP and came from Camarin and Bagong Silang in Caloocan, as well as Lagro in Quezon City.


Each starter kit included:
  • Hanabishi electric fan
  • Gas stove or oven toaster
  • Rice cooker or pressure cooker
  • Water dispenser or hand mixer/blender
  • Coffee maker or airpot

These appliances will make it easier for women to run their eateries efficiently while also serving nutritious meals to their communities.

A Collaborative Effort with K-COOP, SEAOIL, and BiotechJP

The project was made stronger with the help of Hanabishi’s partners:

K-COOP (Kabuhayan sa Ganap na Kasarinlan Credit and Savings Cooperative) – spearheading Project Karinderya to support karinderya owners and low-income families.

SEAOIL – providing SEAGAS LPG tanks to the beneficiaries.

BiotechJP – donating Ready-to-Eat Rice (Rice to GO) to help karinderyas serve quick, filling meals.

According to Cherish Ong-Chua, Hanabishi VP for Finance and Marketing, “At Hanabishi, we believe mothers are not only the light of their homes but also the backbone of their communities. Through Kapartner sa Kabuhayan, we want to help their businesses grow and thrive, ultimately supporting Filipino families in building sustainable livelihoods.”

Building Sustainable Livelihoods


Beyond this turnover, Hanabishi is looking to expand Kapartner sa Kabuhayan to benefit more micro-entrepreneurs across the Philippines. By joining forces with cooperatives and private sector partners, the company aims to create a ripple effect of empowerment—helping families achieve financial independence while fostering community resilience.

“We are exploring more collaborations with K-COOP and other organizations to further strengthen our livelihood programs,” Ong-Chua added.

Hanabishi’s Kapartner sa Kabuhayan proves that when corporations, cooperatives, and partners unite, they can create real change for Filipino families. By equipping nanaypreneurs with the right tools, Hanabishi isn’t just providing appliances—it’s helping build dreams, one karinderya at a time.



To know more about Hanabishi’s CSR programs, visit www.myhanabishi.com.
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Wise Becomes First Global Fintech to Fully Integrate with Philippine Payment Systems

Thursday, August 21, 2025


A Game-Changer for OFWs, Students, and Freelancers

Money remittances have always been a lifeline for Filipino families — from parents sending tuition fees abroad, to OFWs supporting loved ones back home, to freelancers working with international clients. But the struggle has often been the same: hidden fees, long delays, and strict transfer limits.

This is why Wise’s latest announcement matters. The global fintech giant has officially become the first international fintech to fully integrate with both InstaPay and PESONet, giving Filipinos faster, cheaper, and more reliable cross-border payments. Today, Wise already processes 12% of all inward personal remittances to the Philippines — a strong sign that many Filipinos are turning to smarter, more transparent ways to move their money.

What This Means for Filipinos

With this integration, Wise users can now:

  • Send and receive money seamlessly through InstaPay and PESONet.
  • Transfer large amounts abroad without delays or limits, perfect for tuition payments or family support.
  • Get real mid-market exchange rates (the same ones you see on Google) without hidden markups.
  • Enjoy lower fees — transfers like PHP 50,000 to USD are now over 10% cheaper.

This move makes it easier for OFWs, parents, and freelancers to handle international transactions without the frustrations of traditional banks.

Strengthening Financial Inclusion with National ID

To make these services even more accessible, Wise has partnered with the Philippine Statistics Authority (PSA) to integrate with the National ID eVerify system.

Now, Filipinos can quickly verify their Wise accounts using their National ID — whether it’s a card, paper, or digital copy. This supports the government’s digitalization push and helps more Filipinos gain access to global financial tools.

PSA’s National Statistician Claire Dennis S. Mapa emphasized that this collaboration empowers millions of Filipinos across all backgrounds, highlighting that over 88 million digital National IDs are already in use.

Wise’s Commitment to the Philippine Market


According to Areson Cuevas, Country Manager for Wise Philippines, the fintech’s rapid growth reflects the demand for better, more affordable financial solutions:

“By connecting directly to InstaPay and PESONet and streamlining National ID verification, Wise is removing barriers to transparent and affordable international money transfers. Our mission is to make sure every Filipino can move money with confidence and ease.”

Since launching locally in May 2024, Wise has introduced its Wise Account and Card, allowing Filipinos to manage over 40 currencies with no hidden fees.

Real Stories from Filipinos

For many, the benefits are already clear. Leslie May Daguplo, a freelancer paid by US-based clients, shared:

“Before using Wise, I’d always lose money to hidden fees and bad rates. Now, I see the fees upfront and get fair exchange rates. More of my earnings go straight into my pocket. It’s made managing my freelance work simpler and more affordable.”

Her experience echoes that of many Filipinos who are tired of losing hard-earned income to traditional banking systems.

For a country where remittances account for over 9% of GDP, innovations like this go beyond convenience — they directly impact family livelihoods, education, and even business growth. With Wise leading the way, we’re seeing a major step forward in financial inclusion and empowerment for Filipinos everywhere.

If you’re an OFW, a parent sending tuition abroad, or a freelancer juggling international payments, Wise’s integration with the Philippines’ payment systems might just be the breakthrough you’ve been waiting for.
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