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VFS Global Leverages SAP Software to Power Digital Cross-Border Mobility

Tuesday, May 6, 2025

Christian Klein and Zubin Karkaria in New York, highlighting VFS Global's decision to leverage SAP software for enhancing digital transformation and supporting governments and travellers worldwide.


SAP SE (NYSE: SAP) today announced that VFS Global, the world-leading provider of visa, consular and technology services to governments and diplomatic missions, will leverage SAP software to help it develop leading-edge AI-powered digital solutions for cross-border mobility and citizen services.

Cross-border mobility and citizen services are becoming increasingly digital, and governments are looking into the use of innovative technologies such as artificial intelligence to drive efficiency and sovereign security. To accelerate its innovation road map and help governments meet the increasingly complex needs of travelers and citizens, VFS Global is adopting SAP S/4HANA Cloud Public Edition and other SAP solutions.

“We take great pride in partnering with SAP as a leading and trusted technology and AI company,” said Zubin Karkaria, founder and CEO of VFS Global. “By combining our deep expertise in visa, consular and citizen services with SAP’s world-class solutions, we empower governments to enhance efficiency, strengthen security and enable seamless mobility for millions of travelers around the world.”

“With SAP solutions at its core, VFS will be able to leverage the latest innovations to become an even stronger partner for governments, travelers and citizens worldwide,” said Christian Klein, CEO of SAP SE.

In line with its vision to embrace technological innovation to support governments and diplomatic missions worldwide, VFS Global has also chosen SAP Business Technology Platform and the SAP Business Data Cloud solution to deliver leading-edge and AI-powered solutions to its customers and to drive operational excellence across its global operations.

“By combining the strengths of VFS Global and SAP, we are elevating cross-border mobility and citizen services to the next level”, said Michael Nilles, member of the VFS executive board and chief digital and technology officer. "Strategically, this positions us as a leading force in shaping the future of GovTech and TravelTech, powered by technology and AI innovations that benefit governments, travelers and citizens worldwide," he added.


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Palo Alto Networks Encourages Voter Vigilance as AI Threatens Digital Trust Ahead of 2025 Elections


As the 2025 midterm elections approach, the Philippines’ digital landscape faces growing vulnerability to disinformation tactics from bad actors seeking to manipulate public perception. Amplifying this risk is the increasing use of artificial intelligence (AI), which introduces new levels of realism and precision that demand heightened vigilance, especially during major national events when public reliance on digital platforms surges.

There has been a surge in deepfake content in the country, with the Cybercrime Investigation and Coordinating Center (CICC) reporting that it monitors 200 to 300 deepfake incidents daily in the Philippines. In the lead-up to the elections, such sophisticated disinformation poses a serious risk to public trust and informed decision-making. Often integrated into broader social engineering campaigns, these tactics exploit trust and urgency to mislead individuals into sharing, believing, or acting on false information.

As Filipino voters prepare to head to the polls, Palo Alto Networks, the world’s leading AI cybersecurity company, shares practical recommendations to help individuals stay vigilant and protect themselves online amid heightened digital activity during the election period.

Evaluate Digital Content Critically. As AI-generated content online becomes increasingly sophisticated, voters should assess the credibility of sources and verify information across multiple trusted channels before engaging or sharing.

Be Cautious of Suspicious Messages. Phishing remains a top tactic for threat actors. Messages requesting personal details, containing strange links, or urging immediate action should raise red flags. Always verify the authenticity of these communications through trusted channels.

Secure Personal Accounts with Multi-Factor Authentication. Voters are advised to strengthen the security of their personal accounts by enabling multi-factor authentication. This extra layer of security helps prevent unauthorized access, identity theft, data breaches, or misuse of private information.

Verify Website Authenticity. Deceptive websites often impersonate official government platforms to mislead users. Always inspect web addresses, ensuring they use legitimate domains to avoid engaging with links from unfamiliar or unverified sources.

Adopt a Zero Trust Mindset. As AI-driven threats become more convincing, voters should treat every message, link, and request with caution. Verify authenticity before engaging and keep devices updated to reduce exposure to evolving risks.

“Election periods heighten digital activity and open the door to more sophisticated, AI-driven threats,” said Steven Scheurmann, Regional Vice President for ASEAN at Palo Alto Networks. “What’s different today is the precision, scale, and speed at which disinformation can spread. Deepfakes and phishing scams are no longer obvious or amateur — they’re targeted, realistic, and timed to exploit moments of national significance. In this environment, every voter becomes a potential target. Proactive cyber hygiene isn’t just about personal safety anymore; it’s about protecting democratic trust at scale. We all have a role to play in strengthening the integrity of our digital way of life.”

The election period puts additional strain on digital spaces where information is exchanged. With AI accelerating the speed and scale of online activity, distinguishing between legitimate content and manipulation becomes increasingly challenging—and increasingly important.

This period underscores the need for shared responsibility, where platforms, institutions, and individuals all play a role in safeguarding the integrity of digital spaces. In an online environment shaped by speed and sophistication, the ability to pause, assess, and respond wisely has never been more crucial.

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Appdome Unleashes Most Comprehensive Mobile Bot Defense Profile for Industry Standard Web Application Firewalls

Mobile Bot Defense Profile


Delivers 400+ Defenses in a single MobileBOT™ Protection Profile to Turn Web Application Firewalls into Fraud-Fighting Machines

Appdome, the leader in protecting mobile businesses, today announced at RSAC 2025 that its AI-Native MobileBOT™ Defense solution now offers the most comprehensive mobile bot defense profile on the market. Capable of evaluating 400+ attack vectors in Android & iOS apps, OSs, devices, user interfaces and networks, Appdome’s new MobileBOT™ defense profile allows network security teams to not only stop brute force bot and credential stuffing attacks but also stop hyper targeted, spear phishing, account takeover (ATO), KYC fraud, on-device fraud (ODF), and deepfake threats in real time across account creation, login, password reset, payment and other critical API endpoints.

“Up until now, mobile bot defense has been about trying to stop brute force bot and credential stuffing attacks and inspecting the mobile device for 2-3 threat signals,” said Tom Tovar, co-creator and CEO of Appdome. “This isn’t enough. Mobile brands need to stop brute force attacks, for sure, but they also evaluate mobile device, OS, application, user interface and network level threats before allowing anyone to connect to their APIs.”

AI Has Changed Bot Defense Forever

Modern bot attacks aren’t contained to brute force bot and credential stuffing attacks launched from bot farms, automated scripts and similar attack vectors. Today, bot attacks can also include hyper-targeted ATO attacks that use AI-generated deepfake images, face cloning, liveness spoofing, and mobile Trojans to bypass biometric checks of specific users. These attacks can also be combined with client-side malware to intercept OTPs, complete Captcha challenges, hijack sessions, and exploit sensitive app flows like login, payment, and password reset. Some bot attacks weaponize the mobile app itself—evading traditional anti-bot defenses and putting user trust, compliance, and revenue at risk.

AI-Native Bot Defense is the Future

Appdome’s AI-Native MobileBOT™ Defense redefines mobile bot protection by providing multi-layered defense built for Android & iOS environments. While legacy bot defense SDKs aren’t protected in the app, use vulnerable cookies or JWTs to identify apps, and monitor only a few basic threat indicators such as emulators and jailbreak/root, Appdome’s MobileBOT™ Defense provides application-level rate limiting to eliminate the risk of weaponized and zombie applications, immutable application fingerprinting using secured client certificates to stop brute force attacks, and provides deep session risk, evaluating up to 400 configurable attack vectors in a single bot defense profile. With Appdome MobileBOT™ Defense, network security teams can stop brute force attacks and scan the mobile environment for any sign of deepfakes, social engineering scams, voice cloning, trojan attacks, vishing, remote access trojans (RATs), mobile device takeovers, and more before allowing a connection.

“Your bot defense strategy has to take AI into consideration,” said Gil Hartman, founding engineer and Field CTO of Appdome. “Brute force bot and credential stuffing attacks are one way the attacker guesses the user name and password of the victim. With AI, guessing gets really easy, really fast and your network and API defense have to be able to repel more sophisticated ATO threats.”

Tailored Profiles Stop Targeted ATO Attacks

Using a single MobileBOT™ Defense Profile, mobile brands and enterprises can evaluate up to 400+ attack vectors before allowing connections to any API, endpoint, or host. More importantly, network security teams can create separate defense profiles to address the specific threats applicable to each API. For example, network security professionals can evaluate different threats in each bot defense profile for:

Sign Up & Onboarding APIs - Detect the presence of fake users and devices signing up to your service including fake taps, clicks, swipes, gestures as well as fake location and devices.

Sign In & Password Reset APIs - Detect the presence of spyware such as keyloggers, overlay attacks, and activity monitoring, as well as ATO risk from deepfakes, ATS Malware and more.

Payment APIs – Detect the presence of data harvesting and trojan malware, MiTM attacks, session hijacks, OS compromises, vishing, social engineering scams and more.

“Tailored threat evaluation per API or host across 400+ threat vectors is huge,” said a leading industry analyst. “This level of deep inspection per API allows network security professionals to turn any Web Application Firewall into Mobile Fraud Fighting machine and get so much more out of their WAFs.”

Layered Defense to Stop All Mobile Bot Attacks

Appdome’s MobileBOT™ Defense solution is the only anti-bot solution purpose built for mobile applications, mobile environments and mobile businesses. Every feature of MobileBOT Defense is designed to address the unique computing environment, threat vectors and operating requirements of the mobile channel. Here are just some of the key elements of MobileBOT Defense by Appdome:

App-Level Rate Limiting – Leverages the compute on the mobile device to throttle API requests coming from “noisy,” malware controlled or zombie mobile apps.

Application Fingerprinting – MTLS Pre-Check authenticates the real app during the TLS handshake, allowing network security teams to deny API requests from bot farms, bot scripts and fake applications.

Extended Bot Defense Profiles – Evaluate session risk across up to 400+ separate threat vectors in mobile devices, OS, applications, user interface and networks to stop targeted ATOs, KYC Fraud and On-Device Fraud on a per API basis.

Pin to Host – Uses Appdome’s secure certificate pinning to validate the authenticity of servers your application is connecting to per API.

Dynamic API Updates - Remotely update protected hosts and endpoints without a new app release.

Zero-Trust and Dynamic Threat Evaluation – Allows network security professionals to control when threat evaluations are performed.

Hardened Implementation in Apps – Delivers tamper-proof anti-bot implementation in Android & iOS apps, free of spoofing, interception and compromise.

All Mobile App Compatibility – Works seamlessly with any Android or iOS app.

No-SDK, No Server Delivery - Eliminates integration work and infrastructure overhead, accelerating deployment and eliminating engineering work.

All Web Application Firewall Compatibility – Compatible with all industry standard WAFs; no change outs required.

“To protect Mobile APIs from bot and ATO attacks, you need a bot defense product that is purpose-built for the unique threats and challenges of your mobile app and business,” said Chris Roeckl, Chief Product Officer at Appdome. “You also need an anti-bot solution that works with all the Web Application Firewalls you have today and tomorrow, otherwise it just doesn’t work.”

With the MobileBOT release, Appdome now offers full flexibility for mixing and matching where and how to enforce mobile app protections. Mobile businesses can enforce these protections at the client app level, network layer, or a combination of both. Whether stopping brute force bots or user-level targeted fraud, Appdome’s layered defense model ensures optimal protection and performance.

Appdome’s MobileBOT Defense requires no SDKs, no servers, and no changes to existing WAF infrastructure, bypassing the limitations, complexity and cost of traditional anti-bot products. By working with any WAF, businesses can preserve and extend their WAF investments and, with client-side rate limiting, can dramatically lower data processing costs.

Appdome is demonstrating the AI-Native MobileBOT Defense solution and the full Appdome AI-Native Platform at RSAC in San Francisco at booth South-0948.

To learn more about AI-powered bot protection for mobile apps, you can request a personalized demo at www.appdome.com/mobilebot-defense.
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DoubleVerify Expands Its AI-Powered Brand Safety & Suitability Offering for TikTok to Include Pre-Bid Video Controls

Monday, April 28, 2025




Global brands can access automated pre-bid video exclusion lists to protect brand equity and maximize ad performance on TikTok

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of pre-bid video exclusion lists for TikTok—expanding the company’s footprint of trusted, independent brand suitability and media performance tools on the platform. This release will allow advertisers to proactively avoid content they deem objectionable before their ads are served, maximizing media quality, campaign performance and advertising ROI.

“We’re excited to launch DV’s pre-bid video controls on TikTok, empowering advertisers to enhance both the impact and quality of their campaigns,” said Mark Zagorski, CEO of DoubleVerify. “Powered by DV’s industry-leading, AI-driven classification technology, this solution helps advertisers ensure that ads appear in environments that align with their brand settings—driving stronger engagement, maximizing ad performance, and instilling greater confidence in their digital investments.”

With this release, advertisers will benefit from:

Comprehensive Coverage: Combine DV’s pre-bid controls with post-bid reporting to ensure end-to-end campaign measurement and optimization.

Operational Efficiency: Benefit from pre-bid activation that requires no manual upkeep and auto-refreshes in near real-time, ensuring seamless, always-on protection.

Enhanced Performance: Ensure ads do not appear next to objectionable content, reducing media waste and maximizing advertising ROI.

DV’s solution is powered by its proprietary, AI-powered Universal Content Intelligence™ classification engine. DV analyzes video, image, audio, and text elements to deliver superior content classifications at scale. Its innovative key frame extraction method is a smarter and faster way to analyze video content. Instead of examining each video frame, which can be repetitive and time-consuming, key frame extraction focuses only on the most important moments where changes happen. This streamlined approach uses less computing power and reduces environmental impact––ensuring an efficient, quicker, and more accurate analysis of campaigns, without sacrificing quality or precision.

DV’s automated pre-bid video controls and reporting insights are activated through DV Pinnacle®, the company’s unified service and analytics reporting platform, enabling advertisers to monitor and optimize their TikTok ad campaigns.

Additionally, DV is enhancing its TikTok dashboard in DV Pinnacle®, equipping brands with greater transparency into ad delivery and deeper insights for campaign optimization. Launching in the coming months, these updates will introduce top-level pre-bid filtering, enabling brands to analyze reporting specifically for campaigns with pre-bid controls, along with content previews for flagged incidents—empowering advertisers with more actionable intelligence.

For more information about DoubleVerify, visit http://www.doubleverify.com.
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To Thrive, Not Just Survive: The Need to Accelerate Digital Transformation in Southeast Asia’s Insurance Industry


How Insurtechs like Igloo are driving digital transformation and expanding access to coverage

Southeast Asia’s insurance industry is at a crossroads. Despite rapid economic growth and rising demand for financial protection, insurance penetration remains low. In fact, in many countries like the Philippines, it remains at 1.78%, while countries like Vietnam are at 2.8% and Indonesia is at 1.4%.

One of the biggest barriers in the industry is its continued reliance on outdated legacy systems, which create inefficiencies in underwriting, claims processing, and customer management, driving up costs and making insurance inaccessible to many. The region’s fragmented market, made up of numerous small, independent insurers, further complicates digital transformation efforts, leaving the industry ill-equipped to meet evolving consumer expectations.

“Unlike global insurance powerhouses that invest heavily in digital ecosystems, Southeast Asia’s insurance market remains highly fragmented. Many insurers operated independently, lacking the scale to afford large-scale technological upgrades,” said Raunak Mehta, Igloo’s Co-Founder and CEO. “As an insurtech that has been in the industry for almost a decade, Igloo has seen how shifting to digital is not an option anymore–it’s a necessity. Without it, the industry risks falling further behind and leaving millions of underserved individuals without access to affordable coverage. An accelerated digital transformation is the key to bridging this gap, enabling insurers to offer innovative products and improve accessibility for the growing middle class in Southeast Asia.”

Modernizing insurance processes end-to-end

Igloo, a regional insurtech leader with over 650 million policies facilitated and more than 75 partnerships, offers innovative embedded insurance solutions that seamlessly integrate insurance into core business products. This simplifies policy applications, purchases, and claims management, reducing friction for providers and distributors while streamlining underwriting and claims processing to make the system more efficient, user-friendly, and accessible to a broader audience.

Igloo partners with major online platforms like Lazada and Shopee, payment services such as GCash in the Philippines to develop customized insurance products that integrate into their digital ecosystems. It also collaborates with telecom companies like Smart, consumer finance platforms like Skyro and Salmon, and B2B MSME enabler Growsari in the Philippines to expand access to insurance across various sectors. This frictionless model simplifies the purchasing process, improving conversion rates and appealing to customers who may not have considered insurance otherwise.

Meanwhile, Igloo’s Ignite platform streamlines the sales process for intermediaries, offering a user-friendly interface, a quick quote system, secure payment processing, and real-time referral fee tracking. With 42 products across nine categories, Ignite has expanded to Vietnam, Indonesia, and the Philippines, and was awarded Mobile App of the Year - Vietnam at the Insurance Asia Awards 2024.

The next step to digitalization? Leaving legacy systems behind

“But beyond this, we see immense value in helping insurers of all sizes fully embrace digital transformation by evolving their systems to become more agile and customer-centric,” said Mehta.

Igloo is helping the industry move away from legacy systems by introducing modular, no-code platforms that enable businesses to scale efficiently, reduce operational complexities, and enhance customer experiences. This way, Igloo empowers insurers to digitally define their underwriting rules, set up sales and operational processes, and launch products through the appropriate distribution channels. They can then monitor performance and identify areas for improvement. From creating their insurance marketplaces to seamlessly embedding products with retail partners' platforms, and improving agent-driven insurance sales, Igloo is reshaping how insurance can be delivered in a modern, scalable way.

“At the end of the day, our role as an insurtech is not only to facilitate digitalization but also to enable insurers to thrive in this era of digitalization. By adopting scalable technologies, insurers can simplify operations, expand their reach, and provide value to customers in ways that traditional systems simply couldn’t,” Mehta added.

Learn more about Igloo’s products and solutions by visiting iglooinsure.com.
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How AI’s growing influence is driving gender-inclusive financial innovations in the Philippines

Thursday, April 24, 2025

gender-inclusive financial innovations in the Philippines

The Philippines is at a critical juncture in its expansion into a thriving digital economy. With an increasing demand for connectivity, the country confronts a lack of digital infrastructure for essential financial services. Filipinos continue to face barriers to financial inclusion, where gender parity issues exist, and a significant segment of the population remains unbanked or underserved by traditional financial institutions.

The 2020 pandemic was a turning point in the country’s digital transformation. According to available data, an estimated 29% of the population was considered unbanked or underbanked in early 2020. Moreover, 23% had access to insurance, only 2% had access to formal credit during this period, and only 1% had access to investments.

GCash, the Philippines’ leading finance super app and largest cashless ecosystem, has been instrumental in breaking these barriers to inclusion. It began by enabling access to the marginalized who do not have traditional documentation or credit history.

“At GCash, we addressed inclusion barriers using tech-enabled and data-driven solutions guided by customer-centricity,” said Martha Sazon, president & CEO of Mynt, the holding company of GCash, during the 2025 World Economic Forum in Davos. “Our approach is centered on making products accessible, relevant, and simple, so we can work toward ensuring that no one is left behind.”

Levelling the playing field and unlocking opportunities

With millions of users, GCash pursues its vision of “Finance For All” by providing Filipinos, regardless of gender, background, or socioeconomic standing, with access to an e-wallet, loans, investments, and insurance coverage, as well as financial support for micro, small, and medium enterprises.

For the predominantly women-led fintech company, pursuing this mission involves dedicated efforts to equip women with the digital tools to make informed financial decisions, invest in their future, and ultimately achieve financial independence. Sazon shared, “Our goal of Finance For All is inextricably linked to nation-building in the Philippines. We know this cannot be achieved without women’s inclusion, as we have seen that women's empowerment leads to uplifting communities.”

Today, five out of ten GCash users are women. Addressing the nuanced nature of personal finances, GCash also goes beyond basic services to support Filipinos through a comprehensive digital ecosystem that caters to their diverse needs.

AI as a bridge to gender-inclusive finance

GCash attributes a significant part of its progress as an enabler of financial inclusion to artificial intelligence (AI). A user’s integration into the GCash ecosystem starts with an AI-powered onboarding process. GCash was the first to use the eKYC (electronic Know Your Customer) process in the Philippines, scaling market penetration while using alternative data.

“Fifty percent of our population doesn’t have documents,” said Sazon. “How do we address that? We use AI to score them instead. Those who use the GCash app to make payments and transactions [can be scored]. Now, millions [can] get a credit score without relying on documents or showing collateral.”

AI has also enabled GCash to personalize its services to already onboarded users, helping analyze each user’s needs, custom-tailoring outreach, and providing individualized financial solutions ranging from microloans for small businesses to flexible investment opportunities and affordable insurance coverage.

Creating opportunities for women to pursue their financial goals is another way AI boosts gender-inclusive financial empowerment in the Philippines. Today, five out of 10 GSave and GLoan users are women, while seven out of 10 GInsure users are women. Notably, GCash is also able to accelerate inclusion through its groundbreaking features like GScore, GCash’s proprietary credit scoring system that determines a user’s creditworthiness using AI and a person’s in-app activity.

“[Users] might not have the traditional requirements, but they have a digital footprint,” cited Rowie Zamora, Chief Strategy Officer of GCash, at a WEF 2025 panel hosted by Deloitte.

“This has enabled us to unlock over USD 2 billion for microloans to 7 million Filipinos in the past several years,” she added. “That’s quite huge in a country where credit penetration has been in the low digits. Before the pandemic, only one percent of Filipinos had access to credit.”

Using AI to scale positive impact

For organizations like GCash, taking a people-centric approach to AI is key. It uses AI to enhance customer experience, streamline operations for greater efficiency, and preserve consumer trust in the digital finances space, as it offers alternatives that mitigate systemic barriers to financial inclusion, particularly for unbanked and traditionally underserved communities. Ultimately, these innovations aim to create a more inclusive and equitable financial system for all individuals.

GCash has also leveraged AI to create customer affinities that offer a deeper understanding of the market, paving the way for hyper-personalization that addresses a user’s needs with better precision. Through customer affinities, each user isn’t considered just a part of a demographic but is treated as their very own market segment. This approach has allowed GCash to scale its initiatives, from promoting financial literacy to supporting women-owned and women-led MSMEs.

The individualization of GCash’s suite of innovative in-app enablement platforms has allowed it to address financial concerns specific to Filipino women, who make up more than half of today’s social sellers who use cashless payment solutions.

“Each step toward financial inclusion is a step toward accelerating Filipino women’s economic empowerment,” concluded Sazon. “This month especially, we bear in mind what was reported by the World Economic Forum: that we stand to achieve full gender equality only in the year 2158 if we maintain our current pace. We at GCash feel the urgency now more than ever and aim to further utilize AI as tech for good.”
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DoubleVerify Extends Gaming Measurement Suite Through Strategic Partnership with Roblox

Saturday, April 12, 2025

In the last decade, the gaming industry has exploded. With at least one-third of the global population playing digital games at least once per month, gaming provides advertisers with a highly engaged audience. Because of this, popular gaming platforms, like Roblox, are rapidly gaining advertiser attention due to their large user base and ability to reach them when they’re paying attention, helping drive campaign effectiveness.

However, a crucial component of achieving campaign effectiveness is ensuring advertisers are buying high-quality media and tracking performance across a variety of metrics. That’s why DV has offered coverage on gaming inventory for years. To further this mission, DV is partnering with Roblox to extend our trusted media quality and performance solutions across their inventory.

Advertising on Roblox

Roblox is an immersive gaming and creation platform. Attracting over 85 million active users daily, the platform offers a suite of advertising solutions that allow advertisers to reach their highly engaged Gen Z audiences across devices. Roblox offers a variety of immersive ad formats to help advertisers reach Roblox gamers wherever they are within the platform.

DV Coverage on Roblox

This partnership offers advertisers coverage across all of Roblox’s advertising inventory globally. This inventory includes Billboard image ads — otherwise known as display — and video ads, which serve in in-game environments. It also includes Rewarded Videos, which will soon appear in high-traffic environments such as menus and stores. DV’s coverage also spans across device types such as mobile, desktop, and console.

In-game Billboard Image and Video Inventory Coverage

DV has extended coverage of our trusted fraud/IVT and viewability measurement solutions via a custom integration on Roblox’s direct-sold inventory. These solutions can help ensure that these ad formats are seen by real people.

Rewarded Video Coverage

Advertisers will be able to leverage DV’s measurement solutions, which include media quality and performance. Specifically, this coverage allows advertisers to measure fraud, brand safety and suitability, viewability, geo-relevance, and attention with DV Authentic Attention® leveraging DV’s tags. Advertisers will also be able to protect their campaigns leveraging DV’s fraud, viewability, and brand suitability pre-bid solutions.

Brands can leverage DV’s offerings to better align their campaigns with their unique media quality and performance standards across Roblox campaigns and beyond to make more informed media investment and optimization decisions.
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ManageEngine Expands Its Integration Network With 100+ Prebuilt Integrations for Enterprise Identity Management

Friday, April 4, 2025


The Company's IAM Platform, AD360, Helps Converge Disconnected Identities

  • ManageEngine AD360 expands its integration support, with 100+ new ready-to-use integrations
  • These integrations empower enterprises for seamless, scalable identity management across diverse IT applications
  • Explore the complete lineup of integrations available in AD360 at https://mnge.it/ad360-marketplace

ManageEngine, a division of Zoho Corporation and a leading provider of enterprise IT management solutions, today announced that AD360, its identity and access management (IAM) platform, is further expanding its integration offerings, by adding over 100 new prebuilt integrations. This expansion is a decisive step in the company's endeavor to strengthen its converged IAM platform capabilities. In addition to the extension of support to popular HRMS, ITSM, SIEM, and other enterprise applications, AD360 also comes with REST API capabilities for custom integration with third-party and in-house applications.

Why This Matters: The Enterprise Perspective

Large enterprises today face a major challenge: managing various tools with widespread, fragmented data. In a press release titled "Gartner Identifies the Top Cybersecurity Trends for 2025" (issued March 3, 2025), Gartner® highlights a common challenge for large enterprises: the need to optimize their cybersecurity toolsets for efficiency and security while balancing selections for an average of 45 cybersecurity tools available from over 3,000 vendors.

Although enterprises often operate in multi-vendor IT environments out of necessity, this is an added complexity that leads to fragmented identities, resulting in delays in access and increased IT overhead. For example, Gartner’s 2024 IAM Leadership Survey found that 54% organizations have seen an increase in the number of identity-related breaches, with one in three organizations experiencing increased business interruptions, financial loss or regulatory penalties from such incidents. As many as 85% of identity-related breaches can be attributed to hacked machine identities such as service and automation accounts. Additionally, according to Verizon's 2024 Data Breach Investigations Report, around 31% of all breaches since 2013 involve stolen credentials.

With global compliance laws and regulations requiring organizations to maintain accurate and up-to-date identity and access data at all times, keeping these records updated is critical. Seamless integration of identities is no longer just an IT challenge for enterprises; it's a business imperative.

"Our vision is to eliminate identity fragmentation and radically simplify enterprise identity governance," said Manikandan Thangaraj, vice president at ManageEngine. "With AD360’s expanded integrations, we're empowering businesses to build truly unified digital ecosystems. With this release, we want to help our customers transform identity management from an operational burden into a strategic enabler of productivity, agility, and security. Now, a hospital can auto-provision clinician access in Epic EHR the same day they’re hired in Workday, with no coding and no delays."

Enabling Business Agility with Seamless Integrations

ManageEngine AD360's integrations leverage industry-standard protocols—including SCIM, SAML 2.0, OpenID Connect (OIDC), OAuth 2.0, and REST APIs—ensuring seamless compatibility across diverse IT ecosystems. Through an intuitive no-code configuration interface, IT teams can effortlessly establish connections and design automated workflows without specialized programming knowledge, dramatically accelerating implementation timelines from months to mere days.

ManageEngine's extensive integration network for identity access management enables:

Accelerated Value Realization: Enterprises can quickly integrate and automate identity workflows, reducing operational costs, minimizing errors, and enhancing productivity through unified life cycle management and real-time identity synchronization.

Strategic Flexibility and Choice: Maintain the freedom to integrate with a vast range of enterprise applications without vendor lock-ins, ensuring compatibility, scalability, and support for diverse business needs.

Advanced Identity Automation: With businesses seeking productivity improvements, AD360 can implement sophisticated, no-code identity orchestration processes to automate critical activities such as user provisioning, access modifications, identity synchronization, and secure offboarding across a company's identity ecosystem.

Zero-Gap Compliance: Automatically align identity records across HR, IT, and security systems to pass audits for the GDPR, HIPAA, and SOX.

"The interoperability between critical business applications streamlines processes such as onboarding and offboarding, delivering measurable business value and accelerating ROI. Legacy IAM tools often treat integrations as an afterthought, requiring months to integrate an organization's IAM tech stack with ITSM or HCM tools. AD360 helps accomplish this with just a few clicks. It's not just about connecting systems—it's about fundamentally changing how enterprises manage identities while minimizing security risks," Thangaraj stated.
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2025 Unit 42 Global Incident Response Report Reveals Nearly 44% of Security Incidents Involved a Web Browser

Tuesday, April 1, 2025


Palo Alto Networks, the global cybersecurity leader, has released the 2025 Unit 42 Global Incident Response Report, which found that threat actors are now evolving their tactics, moving beyond traditional ransomware and data theft to focus on business disruption, AI-assisted attacks, and insider threats. According to the report, almost half of the security incidents (44%) involved a web browser.

In the Philippines, industry players are taking a more proactive approach to building a security framework for digital resilience. The Department of Information and Communications Technology (DICT) reports that government agencies, academic institutions, and telecommunications companies remain prime targets for cyber criminals, with 10% of attacks targeted at the banking and healthcare sectors.

Recognizing the urgent need for stronger cybersecurity measures, key institutions such as the country’s Central Bank are working to establish a targeted cyber resilience council to protect financial infrastructure.

As financial institutions, healthcare providers, and government agencies across the globe face an unprecedented cyber threat landscape, regional regulators are strengthening Zero Trust frameworks, adopting AI-powered security solutions, and enforcing stricter compliance measures.

The shift from financial extortion to full-scale business disruption means enterprises must rethink their cyber defenses before an attack happens, particularly in sectors that rely on cloud and third-party vendors.

The 2025 Unit 42 Global Incident Response Report, which analyzed hundreds of major cyber incidents, aims to highlight how the increased sophistication of malicious actors is amplifying the challenges faced by businesses worldwide.

Key findings of the 2025 Unit 42 Global Incident Response Report include:

Operational Disruption as a Primary Goal: Attackers are prioritizing sabotage over data theft, aiming to cripple businesses and maximize extortion. In 2024, 86% of incidents led to operational downtime or reputational damage.

Surge in Insider Threats Linked to North Korea: Cases tripled in 2024, with operatives targeting contract-based technical roles at major tech firms, financial services, media, and government defense contractors. Advanced techniques, including hardware-based KVM-over-IP devices and Visual Studio Code tunneling, make detection more challenging.

Accelerated Data Exfiltration: Attackers are exfiltrating data three times faster than in 2021, with 25% of cases seeing data stolen within five hours, and nearly 20% occurring in under an hour.

Expanded Attack Surfaces: 70% of incidents involved three or more attack vectors, underscoring the need for comprehensive security across endpoints, networks, cloud environments, and human vulnerabilities. Web browsers remain a weak link, facilitating 44% of attacks via phishing, malicious redirects, and malware downloads.

Phishing Resurges as Top Entry Point: 23% of attacks began with phishing, overtaking vulnerabilities as the leading attack vector. GenAI has made phishing campaigns more scalable, sophisticated, and difficult to detect.

"Cyber criminals targeting organizations in the Asia-Pacific and Japan region are no longer just stealing data, they are actively taking down entire operations,” said Philippa Cogswell, Vice President and Managing Partner, Unit 42, Asia-Pacific & Japan, Palo Alto Networks. "Traditional approaches to cybersecurity are no longer sufficient in addressing the visibility gaps and complexity challenges that organisations face today. To stay ahead of evolving threats, businesses must adopt AI-driven, automated security solutions that can outpace adversaries and provide comprehensive real-time protection."

“As cyber threats in Asia-Pacific evolve from data theft to full-scale operational disruption, it is crucial for organizations to reassess their cybersecurity strategies, and shift from fragmented approaches towards a unified security approach that prioritizes real-time threat detection, rapid response, and actionable threat intelligence,” said Steven Scheurmann, Regional Vice President, ASEAN, Palo Alto Networks. “In the Philippines, where critical sectors like finance, healthcare, and government are increasingly reliant on digital infrastructure, building cyber resilience requires not only advanced technological capabilities but also a deeper and stronger collaboration between public and private stakeholders to safeguard the nation’s digital future.”

Data for this report was sourced from more than 500 cases Unit 42 responded to between October 2023 and December 2024, as well as from other case data going back to 2021. The affected organizations were headquartered in 38 unique countries, including the U.S. and those based in Europe, the Middle East, and Asia-Pacific.

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ManageEngine Ushers in a New Era of Customizable and Unified Security Analytics With Its Open API-Based Platform

Monday, March 17, 2025

ManageEngine Log360

Company's SIEM Solution, Log360, Evolves Into a Unified Security Platform; Helps Simplify Security Operations and Future-Proofs Security Investments

ManageEngine, a division of Zoho Corporation and a leading provider of enterprise IT management solutions, today announced the evolution of Log360—its unified security information and event management (SIEM) and IT compliance management solution—into an security analytics platform. The platformization of Log360, encompassing open APIs and a developer ecosystem, enables ManageEngine to address the critical need for adaptable, future-proof security. ManageEngine's leadership believes this shift empowers enterprises, system integrators (SIs) and managed security service providers (MSSPs) to combat evolving threats on their own terms, turning SIEM from a cost center into a strategic asset.

Building the Platform on the Core Security Capabilities

Log360's evolution into a robust security platform began last year with key enhancements, laying the foundation for future innovation. These enhancements included proactive threat intelligence through dark web monitoring powered by Constella Intelligence, investigation triad capabilities for faster alert analysis via enriched security events and an enhanced correlation engine for complex threat detection.

"A platform isn’t defined by just what it does today, but by what it enables tomorrow. With Log360 evolving as a platform, we’re empowering customers and partners to innovate on top of our foundation—whether integrating cutting-edge AI models or niche compliance frameworks. This ecosystem-driven approach turns security from a cost center into a strategic enabler," says Manikandan Thangaraj, vice president at ManageEngine.

Key Highlights of ManageEngine's Unified Security Platform

Unified visibility, zero complexity: Make it easier for teams to identify, investigate and respond to threats. Log360 facilitates the consolidation of disparate security data into a single, unified view, eliminating the need to juggle multiple tools and dashboards.

Customizations at scale: Enable customizations at scale through API-driven integrations that empower MSSPs, SIs and enterprises to address unique challenges, optimize their security workflows and go beyond standard roadmaps.

Accelerated innovation: Enable swift integration of AI, machine learning, and other advanced technologies with the platform architecture. This not only keeps Log360 at the forefront of security but also ensures enterprises benefit from the swift adoption of latest advancements in threat detection and response.

A perfect sharing ecosystem: Facilitate industry-specific threat intelligence sharing, enabling smaller teams to benefit from the collective knowledge of the community. ManageEngine's Marketplace democratizes access to valuable expertise and improves incident response effectiveness by making extensions and data connectors publicly available.

Compliance agility: Leverage Log360's developer ecosystem to enable rapid updates, addressing new regulations and revisions to existing mandates as they arise. This eliminates the delays associated with traditional vendor upgrades.

Partnership Forged with Sacumen

Looking ahead, ManageEngine will expand Log360's platform capabilities by growing its partner and developer ecosystem with industry-specific extensions, integrating advanced AI and ML tools for predictive security and fostering community-driven security innovation. As an initial step towards this direction, ManageEngine has entered into a partnership with Sacumen, a firm specializing in the development of cybersecurity product engineering and services.

"Our partnership with ManageEngine reflects our shared vision: empowering enterprises with comprehensive and integrated security solutions. Sacumen's contribution lies in building the crucial bridges—the connectors—that allow Log360 to seamlessly interact with the broader security ecosystem, maximizing its value for customers," says Nitesh Sinha, CEO and founder of Sacumen. "ManageEngine's platform approach coupled with Sacumen's expertise in connector development breaks down the data silos, providing unified visibility and streamlined integration, empowering enterprises to move beyond reactive security and embrace a proactive, data-driven defense."

Pricing and Availability

Log360 is available as both on-premises and cloud deployments. The cloud version, Log360 Cloud, is available in four editions—Basic, Standard, Professional, and MSSP. The Basic edition starts at $300 per year with 75GB of default storage and 90-days search retention. The on-premises deployment starts at $1,540. For more information, visit https://www.manageengine.com/cloud-siem/pricing-details.html
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Bigo Live Empowers Filipina Creators to Break Barriers

Saturday, March 15, 2025

Bigo Live Filipina Content Creators

Bigo Live provides a supportive and inclusive platform that enables female creators to inspire positive change and build a global community


Bigo Live, the leading global livestreaming platform, remains committed to empowering women in the Philippines and beyond through its accessible platform, diverse initiatives, and supportive community. This March, in celebration of International Women’s Day (8 March), Bigo Live spotlights trailblazing female creators who are spreading positivity and driving meaningful change through the platform.

Aspiring singer Cess Angeles (BIGO ID: Prime_Cess) has amassed a strong fanbase on Bigo Live and is now a Manager with PTA Agency. She shared: “Bigo Live has helped me grow both as a person and a creator by giving me a platform to share my talents and connect with people from different backgrounds. It has also pushed me to be more creative with my content, whether through singing or chikahan sessions, while allowing me to support and guide others in my agency.”

Another creator, Diana Zubiri, Family Leader of DKSA and Agency Manager, PH-CELEBRITY2 (BIGO ID: dianazubiri) enjoys sharing her workouts and snippets of daily life. She said: “I love connecting with people, sharing my lifestyle, and helping aspiring hosts grow. Bigo Live has helped me gain more confidence, expand my network, and create meaningful content.”

Bigo Live actively fosters women empowerment through various initiatives, including regular events and activities that bring female creators together and specialised educational workshops for aspiring content creators. One example is Women’s Run PH, a community-led running event by women, for women. As a proud event partner, Bigo Live enables women participants to inspire, connect, and support one another through livestreaming. “We recognise that women turn to Bigo Live to discover new ideas, form meaningful connections and be part of a supportive community. We’re dedicated to cultivating a digital space where women are represented regardless of their background and empowered to thrive and reach their full potential,” said Bigo Live Philippines’ spokesperson.

As a creator-first platform, Bigo Live offers incentive programs that reward creators who produce engaging content and contribute to the community. The platform champions financial empowerment by providing female creators with opportunities to grow their fanbase, opening doors for income generation through various avenues such as virtual gifting on the app or potential brand partnerships.

Top Host and BIGO Awards Gala Philippines Annual Beans Championship Winner Jannine Joyce T. Cartagena (BIGO ID: Ninjajannine) highlighted the platform’s impact on her career: “Bigo Live has been a pivotal platform in my life, offering incredible opportunities that I wouldn't have had otherwise, such as travelling and sharing my talent with a global audience. While I've explored other platforms, I always return to Bigo Live because of its strong community and support. It's where I built my initial following, honed my skills, and truly realised my potential. I'm grateful for the continued opportunities Bigo Live provides me to connect with fans, collaborate with other creators, and grow both personally and professionally,” Jannine added.

Bigo Live believes that women empowerment is fundamental to building a more inclusive and equitable world. By giving women the space to express themselves, showcase their talents, and connect with a global audience, Bigo Live is breaking down barriers and creating a more level playing field. The platform remains committed to continuing its efforts to support and empower women worldwide, creating a lasting positive impact on their lives.

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Darwinbox Raises $140 Million Investment Co-led by Partners Group and KKR to Accelerate Global Expansion

Wednesday, March 12, 2025


Darwinbox, a leading global human resource (“HR”) technology platform, today announced the signing of definitive agreements under which Partners Group, one of the largest firms in the global private markets industry (acting on behalf of its clients), and funds managed by KKR, a leading global investment firm, will co-lead an investment of $140 million in the company, with additional participation from Gravity Holdings. The addition of Partners Group and KKR to an already-solid cap-table underscores Darwinbox’s strong momentum over the recent years. The investment positions Darwinbox well to deepen its technology leadership and accelerate its international expansion plans.

Founded in 2015, Darwinbox is a mobile-first and AI-enabled human capital management platform that serves more than 1,000 enterprises around the world. In less than a decade, Darwinbox has expanded internationally across multiple markets, including Asia Pacific, the Middle East, the United Kingdom, and the United States. In particular, since its entry into North America two years ago, the company has seen significant traction and is doubling down on its regional presence. Over the last two years, Darwinbox has built a robust and diversified global portfolio, having achieved a fivefold growth in revenue in international markets, with over 60% of new revenue coming from international markets.

In 2024, Darwinbox was recognized as a Challenger in the Gartner Magic Quadrant for Cloud HCM Suites for enterprises with more than 1,000 employees, making it the youngest and only Asian company to receive the accolade.


Since establishing a local presence in the Philippines, Darwinbox has swiftly become the go-to HCM platform for top Filipino enterprises, growing 2X year on year. Leading brands in the country like Gokongwei Group, BPI, SM Prime, Security Bank, Filinvest Group, MPTC, Home Credit, URC, Federal Land, Starbucks, and Toyota Motor Philippines trust Darwinbox to modernize HR. Proudly partnering with over 10 conglomerates in the Philippines, Darwinbox recognizes the country as a pivotal market within Southeast Asia. The company has launched its multi-country payroll solution in the country early this year further strengthening its commitment to delivering localized, high-impact HR innovations tailored to the unique needs of Filipino businesses.

“This investment is a testament to Darwinbox’s strong fundamentals and the trust we have earned from our 1,000+ global customer base,” said Jayant Paleti, Co‐founder of Darwinbox. “By placing the employee experience front and center — and ensuring our platform is deeply configurable to diverse local needs — we have helped transform HR for enterprises globally. With top-tier investors backing us, we’re poised to amplify our global momentum and deliver innovative AI‐powered solutions for thousands of enterprises worldwide.”

Cyrus Driver, Managing Director, Private Equity, Partners Group, comments, “Darwinbox operates in the rapidly growing HR tech market, which we have been tracking through our thematic research. The company is acting as a key disruptor to legacy platforms in this space, investing heavily in product innovation, generative AI, and global expansion, and is well positioned to take market share. We look forward to working with Darwinbox’s talented management team on driving future growth. The company represents another exciting addition to our private equity growth portfolio.”

Akshay Tanna, Partner and Head of India Private Equity, KKR, said, “Darwinbox has established itself as a leading player in the human capital management space in a short span of time through its focus on innovation and customer centricity. We are pleased to support Darwinbox on its next stage of growth and will look to draw from our global network and expertise to accelerate its international expansion ambitions.”

Globally, over 3 million employees from leading brands — including Starbucks, Nivea, AXA, Cigna, WeWork, Crisil (an S&P company), T-Systems, and more — rely on Darwinbox’s platform for modern HR management. Darwinbox’s recent wave of product rollouts — highlighted by a multi-country payroll solution and enhanced GenAI features — demonstrates its commitment to next-generation HR innovation.

Partners Group invested through its growth equity strategy, which applies a thematic approach to identify investment opportunities in growth-stage companies globally. Partners Group made its first growth investment in 2013 and has deployed around USD 2.5 billion in the space to-date. The firm’s recent growth investments include Lumin Digital, a leading cloud-native digital banking provider, and Neara, one of the first AI-powered predictive modeling software platforms for critical infrastructure.

KKR makes its investment from its Asia Next Generation Technology strategy, which seeks to support the growth of innovative, disruptive companies in Asia across consumer technology, software, and FinTech. This marks KKR’s latest growth equity investment in India and the region, including Rebel Foods, an internet restaurant company in India; Lenskart, an omni-channel eyewear retailer; Livspace, an omni-channel home interior and renovation platform; KiotViet, a SaaS platform for SMBs in Vietnam; and Privy, a digital trust provider in Indonesia.

Avendus Capital acted as the financial advisor and investment banker on this transaction.
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GenAI Capabilities rolled out to 100% of Manulife’s Workforce with 75% Engagement Rate

Friday, March 7, 2025


Manulife’s digital capabilities, including AI-enabled enhancements, are expected to generate a threefold return on investment over five years through 2027

Manulife announced that over 75 percent of its global workforce are engaged with GenAI through learning, immersive experiences and tools, including ChatMFC, its proprietary GenAI assistant introduced in 2024. Manulife has been actively investing in AI tools to embed across its workforce since the AI practice was introduced nearly ten years ago.

By democratizing access to AI-enabled solutions, the Company is empowering colleagues to harness its potential in their daily workflows, enhancing efficiency and driving innovation. AI is not a stand-alone function at Manulife, it is an integral part of how the company operates across teams, geographies, and business units.

A Culture of AI Democratization and Innovation

“AI is transformative, and it is creating efficiencies for how we work, create, and interact with one another,” said Jodie Wallis, Global Chief Analytics Officer, Manulife. “By equipping our teams with GenAI tools, we’re enabling them to work smarter, move faster, and make a bigger impact. We’ve doubled our AI-driven impact by diversifying and expanding solutions, strengthening data and AI platforms, and practicing responsible AI governance, proving that our teams see real value.”

Manulife has made a multi-billion-dollar investment in its’ digital transformation including a cloud-based data and AI platform and scaled AI solutions. Today, the Company has deployed:

● ChatMFC, available across Manulife’s global workforce, this GenAI tool can be used to automate routine tasks and allow employees to focus on higher-value, strategic work.

● A skills-building program that empowers colleagues at all levels to understand, experiment with, and apply AI effectively.

● More than 35 GenAI use cases across Canada, the U.S., and Asia have been deployed to-date, with an additional 70 GenAI use cases prioritized to be deployed by the end of 2025. These GenAI use cases are sourced from the Company’s pipeline of over 400 GenAI solutions submitted by its workforce.

● A dedicated talent pool of nearly 200 global data scientists and machine learning engineers, embedded across the organization to scale AI capabilities.

Manulife’s Global AI Strategy: Scaling Responsibly

“AI is driving efficiency, fueling growth, and strengthening our bottom line globally,” said Karen Leggett, Global Chief Marketing Officer, Manulife. “By embedding AI at scale, we’re not just optimizing operations – we’re empowering colleagues to deepen customer relationships, improving advisor connections, and unlocking new revenue streams. As a strategic enabler of long-term success, AI will continue to be a cornerstone of Manulife’s responsible and scalable growth.”

Manulife’s commitment to responsible AI ensures that innovations align with ethical, safety, and sustainability standards. The company's Responsible AI Principles guide how solutions are designed, developed, and deployed, reinforcing trust and transparency in AI applications.

Beyond ChatMFC, AI is being embedded in customer interactions, operations, and strategic decision-making. Examples include:

● New Ways of Working: Manulife's new AI-enabled translation tool provides global access to self-serve real-time translations in 9 languages, increasing efficiency and speed.

● Revenue Growth: The Sales Enablement Tool, initially launched in Singapore, provides personalized insights to advisors. Its rapid global expansion, including to wholesalers, has expanded to multiple global markets.

● Customer Experience: GenAI-powered solutions now support over 110 million calls annually, with further expansion planned this year. Deployed across all North America contact centres and being scaled to our Asia operations, the technology enhances response speed, accuracy, and service quality by providing agents with instant, source-backed answers and confidence scores.

Manulife’s AI roadmap for 2025 is designed for impact, deepening AI-driven insights, enhancing personalization for customers and advisors, and expanding investment in scalable, responsible solutions. By ensuring every colleague can leverage AI in their work, Manulife is strengthening its position as a leader in AI adoption across financial services.

Manulife expects their digital capabilities, including AI-enabled enhancements, to generate a threefold return on investment over five years through 2027 with over $600 million of benefits realized in 2024 from our digital initiatives globally .

To learn more about Manulife’s AI progress, visit: https://www.manulife.com/en/about/ai.html
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DoubleVerify Launches Content-Level Controls on Meta, Powering Media Quality and Advertising Effectiveness

Tuesday, February 25, 2025

Global brands gain comprehensive coverage with both content-level avoidance and post-bid measurement, augmenting ad quality controls on Facebook and Instagram

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, has announced the launch of content-level controls for Meta’s Facebook & Instagram Feed and Reels – expanding the company’s footprint of trusted, independent brand suitability and media performance tools. This release will allow advertisers to proactively avoid content they deem unsuitable before their ads are served, enhancing brand impact across Meta’s platforms. This launch builds on last year’s release of post-bid brand safety and suitability measurement on Meta’s Facebook and Instagram Feeds and Reels.

Mark Zagorski

“DoubleVerify’s new content-level controls are a game changer for advertisers,” said Mark Zagorski, CEO of DoubleVerify. “By combining content-level controls with post-bid measurement, we’re enabling brands to maximize both the quality and impact of their campaigns. Advertisers can ensure their ads appear in environments that align with their brand, powering media effectiveness and boosting advertising ROI. This release strengthens our commitment to provide industry-leading, independent solutions that help brands improve quality reach and drive meaningful engagement on platforms like Facebook and Instagram.”

Implementing a comprehensive media authentication strategy aligns protection controls with post-bid measurement, delivering significant value to brands. Post-bid measurement analyzes content after impressions are purchased, offering advertisers insights into ad delivery that aligns with their brand preferences. DV’s newly launched content-level controls evaluate inventory before impressions are delivered, and identify content that falls below the brand safety floor and does not align with the company's suitability tiers in an automated manner –– supporting the delivery of ads to appropriate environments. This approach helps brands optimize future campaigns and media investment decisions.

In addition, DV has rolled out 30 new and unique content-level avoidance categories, such as Youth and Young Adults, Youth Entertainment, and Gambling. These expanded categories offer advertisers precise control and protection tailored to their brand preferences.

With this release, advertisers will benefit from:

End-to-end Performance: Seamless alignment of content-level controls with post-bid measurement, improving campaign suitability rates, reducing media waste, and enhancing ad performance on Meta’s Facebook & Instagram Feed and Reels campaigns.

Operational Efficiency: Automated, hourly refresh of content-level avoidance that requires no manual intervention.

Trusted Coverage: Independent, third-party monitoring and protection of ad placements.

DV’s solution is powered by its proprietary, AI-powered Universal Content Intelligence™ classification engine. DV analyzes video, image, audio, speech, and text elements to deliver superior content classifications at scale. Its innovative key frame extraction method is a smarter and faster way to analyze video content. Instead of examining each video frame, which can be repetitive and time-consuming, key frame extraction focuses only on the most important moments where changes happen. This streamlined approach ensures quicker, more accurate analysis, uses less computing power and reduces environmental impact –– ensuring efficient analysis of campaigns, without sacrificing quality or precision.

Measurement data insights and content-level controls are available through DV Pinnacle®, the company’s unified service and analytics reporting platform, enabling advertisers to monitor and optimize their Meta ad campaigns.

For more information about DoubleVerify, visit http://www.doubleverify.com.
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