Invest in Exquisite Living with Shang Properties

Invest in Exquisite Living with Shang Properties

Friday, July 19, 2024

Come home to luxurious living arrangements in prime locations with the country’s leader of Exemplary Life Spaces

Real estate in the Philippines is expected to grow in 2024 as the national government welcomes more foreign investment. There is greater demand for condominiums and data has also observed that luxury home prices in Manila experienced the highest growth in any city in the world.

Shang Properties creates exemplary life spaces that go beyond expectations. The developer is known for its thoughtful architecture, exquisite taste, and utmost regard for privacy and exclusivity. They also have an extensive portfolio of world-class homes in prime locations and finished with best-in-class design.

“Stepping into a Shang property means enjoying an exceptional experience with unmatched services and amenities catering to our residents' needs. When you own a home with Shang Properties, you always come home to luxurious living arrangements feeling welcomed and secure,” says Shang Properties’ Executive Vice President for Commercial, Maria Rochelle Diaz.

Shang Properties offers investment opportunities for its ongoing projects below:

Horizon Homes is a rare collection of exquisite luxury dwellings within Shangri-La The Fort, Manila. Residents can enjoy the serviced life all year round and have the finest dishes from the hotel’s restaurants delivered straight to their homes. They may also access Shangri-La The Fort’s amenities, including the exclusive Kerry Sports Manila.

A collaboration between Shang Properties and Robinsons Land Corporation, Aurelia Residences provides carefully curated bespoke residences in one of the most coveted addresses in the Philippines. It boasts extraordinary cosmopolitan skyline views and the lush greens of Forbes Park and the Manila Golf and Polo Clubs. Aurelia Residences is inspired by sprezzatura, the effortless and understated sense of classic Italian elegance. 

Shang Residences at Wack Wack is an exclusive resort-inspired residential property in the verdant Mandaluyong neighborhood. The property sits amidst beautifully landscaped gardens neighboring one of Manila’s iconic heritage golf clubs, The Wack Wack Golf & Country Club. Residents have the city’s most sought-after views daily: sweeping vistas of 18-hole championship golf courses or the dramatic Makati skyline.

Haraya Residences, a joint venture between Shang Properties and Robinsons Land Corporation located at Bridgetowne Destination Estate, is where homeowners can enjoy sunset views at their very own Italian-inspired outdoor gallery called loggia.

Downstairs, they may enjoy outdoor amenities like beautifully tended green spaces, private nooks, swimming pools, children’s play areas, and the jacuzzi. The indoor amenities are in a soft, inviting environment for the whole family. There is a veranda, tea room, studio, playroom, library, lounge, chef’s kitchen, lobby lounge, game room, viewing room, gym, changing rooms, and sauna.

Laya by Shang Properties is both a home and a community for the creative and connected. It is located near Ortigas Center, giving residents a seamless tie between work, play, and rest. Residents can also enjoy first-rate amenities like fully equipped fitness and yoga studios, outdoor and children's pools, a private screening room, an expansive children's playground, and a full suite of workspaces and lounges designed in Shang Properties' signature style.

Besides these ongoing projects, Shang Properties also offers investment opportunities for its completed spaces that are primed for residence:

One Shangri-La Place is a twin-tower property that is nestled at the center of Shang Central, Shang Properties, Inc.’s estate in Mandaluyong City. The premier residential address offers access to business districts, shopping destinations, and entertainment hubs, with direct exclusive entry to Shangri-La Plaza Mall. Equipped with world-class amenities, One Shangri-La Place defines urban living where elegance, convenience, and comfort come together.

The Shang Grand Tower is located in the upscale neighborhood of Legazpi Village, Makati City. Its Art Deco design features ornamental grills and precast moldings. The property has an elegant high-ceilinged function room leading to a landscaped deck with swimming pools and a Jacuzzi. Residents can also hit their fitness goals in the state-of-the-art gym and steam rooms, while children can enjoy the well-equipped playroom.

The St. Francis Shangri-La Place is part of Shang Central, an integrated community at the heart of the bustling Ortigas district. This community includes the Shangri-La Plaza Mall, with its wide range of upscale shopping choices, entertainment venues, and dining options, and the EDSA Shangri-La Hotel, with its world-class Chi Spa.

Shang Salcedo Place offers exclusivity and new standards of luxury living. The property has a high level of sophistication in the heart of the Makati Central Business District (CBD). Residents can live, work, shop, and play with family and friends without the hassle of traffic and time-consuming commutes.

The Rise Makati is known for its three zones of amenities. First is the Workshop, a fully-stocked workspace with multi-function rooms, an I.T. bar, and a library. It also has the Nest, a relaxation and well-being zone with hammocks, comfortable seats, and garden terraces. Lastly, those who want to spend quality time with their loved ones may visit The Hangout, a selection of open lounge areas featuring a karaoke room, a billiards room, and more. 

Shang Properties Residential Leasing team is also here to guide you through every step of your journey, whether as a residence or a proprietor for a potential stream of income. Sit back as our expert team assists you in making the process as easy as possible. To lease with Shang Properties, visit the website at shangpropertiesleasing.com and follow Shang Properties on its official social media pages: @ShangProperties on Instagram and Facebook, @ShangPropertiesOfficial on YouTube, and Shang Properties on LinkedIn.

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SEO Editors: Effective Sales Strategies in Digital Branding

SEO Editors: Effective Sales Strategies in Digital Branding

Tuesday, July 16, 2024

             Photo from Markus Spiske on Unsplash

The digital landscape has transformed how consumers research, compare options, and make informed decisions when purchasing products or services. It’s more important than ever to know their habits and stay updated on trending topics that are relevant to your audience, and incorporating relevant cultural references and using “lingo” that feels more personal and engaging. All this so that you can, as a brand, tailor your content to resonate!

Take this situation for instance: If you’re a healthy meal plan provider targeting health enthusiasts, then using terms like high-protein or gluten-free can speak directly to your audience’s interests. It can increase your discoverability, and also increases the chances they’ll read your content.

This is where cohesive digital branding comes in.

Digital branding is the process of creating a distinct and recognizable online presence for your brand to fulfill a goal – like awareness, conversion, loyalty, and outright sales. This is achieved by leveraging various digital channels like web design, social media platforms, content creation marketing, and search engine optimization (SEO) practices. 

Sale strategies, meanwhile, are responsible for guiding customers through their buying journey. It starts from sparking curiosity about your brand to prompting them towards conversion (whether purchase or subscription), and finally developing loyalty that fuels repeat business.

We recommend leaving these to the experts in public relations agencies. But of course, it helps to know the ropes yourself. So how do we bring these together to create a strong digital brand presence?

Building a Strong Digital Brand Presence

A strong brand presence is like a magnet; it attracts readers and establishes trust through its credibility and consistent quality. But to reap those benefits, you must first do the following:

Optimize for Brand Visibility

• SEO - Relevant keywords are essential to organic discovery in search results and website traffic. This approach involves strategically placing keywords in website title tags, headings, and meta descriptions. However, be warned: overdoing it with keywords (also known as keyword stuff) can do more harm than good, as this is a practice done by spam websites and is penalized by search engines with a lower ranking.

• Leverage Social Media Platforms - Social media platforms are a potent tool for achieving your goals: expanding your reach, fostering real-time engagement with consumers, and driving website traffic. To maximize this potential, lean into creating high-quality, relevant content that resonates with your audience — this way, you’ll become a trusted resource and authority within your niche.

Enhance Customer Experience for Increased Sales

• UX - The overall experience of a reader determines whether they stay engrossed, return for more, or abandon the article. To keep them hooked, prioritize a user-friendly layout (like readable fonts) that’s easy to read and understand. This includes steering clear of jargon and instead, breaking down complex topics into digestible chunks, and crafting compelling calls to action (CTAs) that entice them to explore other content on your website. 

• Customer Service in the Digital Age - Seamless and positive interactions are the hallmarks of great customer service. When a reader experiences this, they’re more likely to recommend your content to others, propelling its reach. 

Effective Sales Strategies for Digital Branding

• Inbound Marketing for Lead Generation - Inbound marketing involves creating valuable content to attract, engage, and convert visitors into leads and customers.

• Email Marketing Campaigns - Email marketing campaigns can help brands nurture leads, build relationships, and promote products or services.

• Utilizing Customer Relationship Management (CRM) Tools - CRM tools can help brands manage customer interactions, track sales, and analyze customer data.

• Influencer Partnerships and Affiliate Marketing - Influencer partnerships and affiliate marketing can help brands expand their reach, increase brand awareness, and drive sales.

• Mobile Marketing Strategies - Mobile marketing strategies can help brands reach consumers on the go and optimize the mobile user experience.

BONUS: Key Steps to Remember in Editing SEO-Related Content

1. Identify the main topic and subtopics of the original article.
2. Analyze the existing content to identify areas that can be expanded upon or improved with well-researched and engaging information for readers.
3. Ensure the new content is optimized for SEO by including relevant keywords and phrases in the headings, subheadings, and body text.
4. Maintain a focus on the overall quality and readability of the article.
5. Stay clear of self-referencing in the article, as it may detract from the overall quality and focus of the content.

Measuring Success and Optimizing Strategies

To gauge the effectiveness of your strategies, it’s important to track key performance indicators (KPIs) such as conversion rate, cost per acquisition, and customer lifetime value. This provides you with the information needed to identify areas to improve. 

Additionally, you can do A/B testing to identify the most effective strategy, like creating variations of a particular element (e.g., a call-to-action button) and presenting them to different segments of your audience, so you know which performs better. 

By equipping yourself with these powerful tools and embracing the perpetual pursuit of innovation, you’ll unlock the potential of transforming your articles from merely informing and engaging to one that drives actual results. This could be attracting new readers, cementing the brand as a trusted thought leader, and even boosting conversions. Just remember, you have the unique advantage of combining engaging content and insightful data to tweak strategies as needed — use it to its full potential.

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Citadines Roces Quezon City: Where Your Ideal Venue Awaits

Citadines Roces Quezon City: Where Your Ideal Venue Awaits

Monday, July 15, 2024

In the heart of Quezon City stands Citadines Roces Quezon City, a testament to The Ascott Limited's expanding footprint in the Philippines. As one of the properties from The Ascott Limited, it exemplifies the brand's commitment to providing exceptional hospitality and top-tier accommodations.

With its modern design, diverse accommodations, extensive amenities, and a prime location, Citadines Roces Quezon City caters to both business and leisure travelers, offering a seamless blend of comfort and convenience. Whether for business conferences, social gatherings, or intimate celebrations, Citadines Roces Quezon City offers the perfect venue tailored to its guests’ needs.

Strategically located in a bustling metropolis

Nestled in Quezon City, Citadines Roces Quezon City prides itself for its ideal location for both travelers and their various demands and needs. As the largest city in Metro Manila, Quezon City is a dynamic hub of commerce, entertainment, and culture. Its position gives guests seamless access to government institutions, corporate offices, premier shopping destinations, and a vibrant dining scene. This makes it an attractive destination for travelers seeking convenience and a rich urban experience.

Unleash your event’s full potential with the property’s premier function rooms

To fully realize the property’s vision, one of the biggest highlights of Citadines Roces Quezon City is its state-of-the-art function rooms, designed to host various events with elegance and sophistication. These premier spaces are meticulously crafted to provide an ideal setting for any occasion. From corporate meetings and seminars to weddings and social events, the function rooms are equipped with the latest technology and amenities to ensure the success of every gathering. 

The function rooms are versatile, offering customizable layouts to suit the specific requirements of each event. Additionally, the dedicated event planning team at the property are available to assist with every detail, from menu selection to technical support. The attentive and professional staff are committed to providing exceptional service, ensuring that every event is executed flawlessly. With their expertise and attention to detail, you can be confident that your event at Citadines Roces Quezon City will be memorable and successful.

Each room features high-quality audio-visual equipment, including projectors, screens, and sound systems, to facilitate seamless presentations and multimedia experiences. The modern decor and flexible seating further enhance the ambiance, making it suitable for all events and social gatherings.

"Our function rooms are designed to cater to the unique needs of each event, offering customizable layouts and comprehensive support," says Ms. Thea Peregrino, Assistant Residence Manager at Citadines Roces Quezon City. "Our dedicated event planning team and professional staff are committed to providing exceptional service, ensuring every event is executed flawlessly and leaves a lasting impression."

In addition to the variety of inclusions to the function spaces, each individually curated event will be catered to by the residence’s flagship restaurant and bar, Alejo. Serving a robust selection of intercontinental cuisine with Filipino flavors at the helm, the restaurant can seamlessly customize an exceptional menu fit for any occasion. With its modern chic and wood-accented aesthetic, the outlet is also perfect for a more gastronomic focus setting, providing unlimited culinary experiences and food journeys for everyone to enjoy. 

No matter the event’s nature, find the perfect venue at Citadines Roces Quezon City. With its strategic location, comprehensive accommodation options, and premier function spaces, it stands as the ideal choice for creating unforgettable moments. For updates about the property, reservations, updates, and more, visit the property’s official website and its social media pages in Facebook and Instagram.

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PRSP Celebrates Diversity in Workplace Communication at its 2nd GMM

PRSP Celebrates Diversity in Workplace Communication at its 2nd GMM

To celebrate #PrideMonth, the Public Relations Society of the Philippines (PRSP) invited communication experts at its 2nd General Membership Meeting (GMM) last June 28 to talk about the importance of championing diversity in workplace communication as well as fostering an inclusive environment.

Dubbed “Speak Out, Stand Out: Championing Diversity in Workplace Communication,” the event held at the DivinaLaw offices in Makati City featured key speakers from MullenLowe TREYNA, the agency that won last year's Grand Anvil Award for the Quezon City Gender and Development Council's Right to Care Card.

The “Right to Care Card,” which was passed into an ordinance by the Quezon City Council in February this year, now works as a Special Power of Attorney (SPA) card that can grant medical-decision making rights to queer couples. It serves as portable proof that having the right to care for your loved ones should not be limited to a specific gender.

Spearheading the discussion was Jam Pascual, a seasoned copywriter at MullenLowe TREYNA, who talked about how the concept for the campaign all began. He shared, “What is care? Our team wanted to get the idea across that the ‘Right to Care’ card relates deeply to ideas and experiences that the average Filipino can understand. We wanted to convey the importance of such concepts as pag-aalaga and malasakit.”

Three other communication experts shared their insights about the initiative, with each one emphasizing how authentic story-telling and using just the right words to communicate the card’s basic concept of “the right to care” among partners – regardless of sexual orientation – is key to the success of the program.

“A factor in the Right to Care initiative’s success is its straightforward concept -- the basic premise of allowing human beings to care for one another. The support and recognition it had been getting may be attributed to simple, authentic, and heartfelt storytelling,” explained Gerald Lim, PR Head of Accounts at MullenLowe TREYNA. 

“But of course, communications can only do so much! We also need the support of the community for diversity and inclusivity to flourish,” he added.

Sharing insights from a legal perspective, DivinaLaw Associate Atty. Joshy Aguilar stated, “I think we should be more empathic towards the plight of others. Just because you don't experience the same struggle does not mean that it does not exist or that it’s not real. Even the Supreme Court held that the 1987 Philippine Constitution is capable of accommodating a contemporaneous understanding of sexual orientation, gender identity and expression, and sex characteristics or SOGIESC.”

Krystel Ybañez, a Senior Art Director at MullenLowe TREYNA, for her part, shared, “The team behind Right to Care is made up of queers and allies. We have brave and supportive leaders in the office who encouraged us to make this happen. That’s why diversity, equality, and inclusion are very important in workplace communication.”

PRSP continues to uphold the values of diversity, equality, and inclusion, recognizing their importance in effective workplace communication and community support. As part of the organization’s #PRforAll theme this year, the alliance is now actively encouraging all communication practitioners to champion the values of diversity, equality and inclusivity in their respective fields. 

For more information about PRSP and to register for upcoming events, visit https://prsp.ph.

Not yet a PRSP member? Join the country’s premier PR organization and apply via secretariat@prsp.ph.

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UB Negosyante Empowers Mom-preneurs at Momzilla Fair

UB Negosyante Empowers Mom-preneurs at Momzilla Fair

Sunday, July 14, 2024

Union Bank of the Philippines (UnionBank) continues its dedication to empowering Filipino micro, small, and medium enterprises (SMEs) by renewing its partnership with Momzilla PH for the 2024 Momzilla Fair. This collaboration aims to provide essential support to mom-entrepreneurs through digital payment solutions and business growth tools offered by UB Negosyante.

Empowering Mom-Entrepreneurs

The Momzilla Fair, a haven for budget-savvy moms, brings together over 200 mom-owned businesses to showcase their products and services. UnionBank's role as the digital payment provider for the fair is crucial in facilitating smooth transactions and enhancing the overall shopping experience.

UB Negosyante: A Boost for Mom-Owned Businesses

Through the partnership, Momzilla merchants gain access to the comprehensive suite of offerings provided by UB Negosyante, including:

Affordable business accounts: Tailored financial solutions to meet the specific needs of SMEs.

User-friendly mobile application: Seamless transactions and business management on the go.

Educational seminars: Valuable insights and strategies for business growth.

These tools empower mom-entrepreneurs to streamline their operations, expand their customer base, and achieve their business goals.

A Win-Win Partnership

Both UnionBank and Momzilla PH share a common vision of supporting and uplifting Filipino women entrepreneurs. By combining their strengths, they create a powerful synergy that benefits both mom-owned businesses and consumers.

Key Benefits of the Partnership

• Convenience for moms: Cashless payments and easy access to products and services.
• Growth opportunities for mom-entrepreneurs: Access to financial tools, technology, and support.
• Boost to the Philippine economy: Empowering SMEs contributes to overall economic growth.

The renewed partnership between UnionBank and Momzilla PH is a testament to their commitment to empowering Filipino mom-entrepreneurs. Through UB Negosyante, UnionBank provides the necessary tools and support for these businesses to thrive. As the Momzilla Fair continues to grow, so does the potential for mom-owned businesses to succeed and contribute to the country's economic landscape.

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New support for artistic collaborations: The British Council announces Connections Through Culture arts grants

New support for artistic collaborations: The British Council announces Connections Through Culture arts grants

Friday, July 12, 2024

The British Council is thrilled to announce the opening of applications for its Connections Through Culture arts grants, a £700,000 grant programme designed to foster artistic and cultural collaborations between the UK and Asia Pacific countries, including the Philippines.

Applicants in the Philippines can apply for grants of up to £10,000 (PHP 740,000), for projects that enable genuine international collaboration between the UK and Asia-Pacific countries. We accept applications from all artforms. However, proposals responding to Climate Change and Diversity and Inclusion may be prioritised during final decision-making. Projects supported by the Connections Through Culture Grants must include at least one UK-based applicant and one applicant based in the Philippines. Filipino artists and creatives coming from traditionally marginalised communities are encouraged to apply.

The Connections Through Culture grants support new international collaborations between the UK and the Philippines, offering grant support to organisations and artists in developing their creative projects. 

Andrei Nikolai Pamintuan, British Council in the Philippines’ Head of Arts, shares, “Last year’s projects engaged with diverse communities through multi-artform interventions highlighting how artists respond to the world around them. From creating a climate crisis toolkit for artisan weavers to exploring safer platforms and queer spirituality in alternative urban spaces, the Connections Through Culture arts grants encourage artists to move beyond what is predictable and explore new ways in cross-cultural collaborations.”

“We’re proud to be supporting new creative collaborations between the United Kingdom and the Philippines through our Connections Through Culture grants”, said Lotus Postrado, Country Director, British Council in the Philippines. 

"These grants can spark big ideas and major collaborations. We’re proud to provide this support, keeping the doors open for artists in both countries to make connections and showcase their talents on the international stage. Connections Through Culture grants not only create meaningful artistic exchanges, but help to bring greater understanding that will enrich the global creative landscape.”

Application process

The British Council invites applications that showcase new artistic collaborations between the UK and Asia-Pacific. 

To support applicants, the British Council offers a comprehensive set of resources to assist potential applicants, including an application toolkit with valuable tips and detailed insights into the programme's context.

Potential applicants can find more information on the British Council website, including a toolkit, frequently asked questions, and information sessions to support organisations and artists through the application process.

Key Dates:

Applications deadline: 2 September 2024

https://www.britishcouncil.ph/programmes/arts/connections-through-culture-grants-2024

Register on website to join our information session:

https://bit.ly/CTC24_InfoSession

· Information Session 1, 8:00 GMT, 17 July 2024

· Information Session 2, 9:00 GMT, 18 July 2024

· Information Session 3, 9:00 GMT, 23 July 2024

· Information Session 4, 10:00 GMT, 25 July 2024

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“MICE Philippines: We Take Your Business to Heart” – A New Era in Global MICE Collaboration

“MICE Philippines: We Take Your Business to Heart” – A New Era in Global MICE Collaboration

On the opening day of MICECON 2024, the Tourism Promotions Board (TPB) Philippines proudly unveils "MICE Philippines: We Take Your Business to Heart," a transformative program and message designed to position the Philippines as a premier global destination for meetings, incentive travel, conventions, and exhibitions (MICE). This innovative initiative represents a collaborative effort between the TPB, the private sector, and government bodies, all united by the Filipino Brand of Service Excellence.

“Today is just the first of many activations to show the world the new MICE Philippines. With this initiative, we are poised to attract more local and international MICE organizers to our shores,” said TPB Chief Operating Officer Maria Margarita Montemayor Nograles. “A Global MICE with a stronger sales force, an empowered private sector and the full of support of government all embodied in the Filipino Brand of Service Excellence.”

Turning vision to reality

Transforming the Philippines into a MICE powerhouse requires not just vision but decisive action. The TPB is preparing a dynamic and empowered sales team within its ranks to actively promote the Philippines as a top-tier MICE destination. This dedicated team will ensure that the Philippines remains at the forefront of the global MICE industry, attracting significant international events and conventions.

Robust collaboration with private sector entities is also crucial to this endeavor. The Philippine Association of Convention/Exhibition Organizers and Suppliers, Inc. (PACEOS) plays a pivotal role in initiating efforts that aim to increase the level of professionalism and development of our local MICE Industry. The publication of the 2nd Edition of the Professional Event Management book by the Philippine MICE Academy in partnership with PACEOS highlights their dedication to enhancing industry standards and knowledge.

Other associations of the tourism industry such as the Hotel Sales and Marketing Association International (HSMA), the Philippine Tour Operators Association (PHILTOA), the Philippine Council of Associations and Association Executives (PCAAE), the Tourism Council of the Philippines (TCP) and the Philippine Chamber of Commerce and Industry (PCCI) have always been staunch partners of TPB not just in promoting the country as a prime MICE destination, but also serve as Counselors of TPB'S MICE Advisory Council.

Backed by government

The government provides full support to these initiatives, aligning with the National Tourism Development Plan 2023-2028 spearheaded by the Department of Tourism Undersecretary Christina Garcia Frasco. This plan aims to establish a resilient, sustainable, and competitive tourism industry that showcases the Philippines' rich culture, heritage, and identity.

President Ferdinand "Bongbong" Marcos has consistently encapsulated this vision, stating, “Under this administration, the tourism industry has shifted its gaze to becoming more than just a promotion arm of the government. We are committed to ensuring that travel is convenient, connected, and equitable for travelers and locals alike, enhancing key and emerging tourist destinations with robust infrastructure and essential services.”

To further boost the appeal of the Philippines as a MICE destination, the TPB is offering various incentives for large groups, ranging from airport assistance to hosting themed dinners and entertainment. This support has been extended to groups from 200 to 2,000, enhancing the overall experience for MICE participants and organizers.

First Lady Louise Araneta-Marcos’ initiative to construct the Philippine International Exhibition Center in Pasay City marks a significant milestone for the MICE industry. This forthcoming landmark is set to become the ultimate hub for MICE activities, providing state-of-the-art facilities that will elevate the Philippines' standing in the global MICE arena. More convention centers are also set to rise throughout the country, one of which is the biggest SMX convention center, set to open in Cebu in 2026.

Recent events like the Cebu Chamber of Commerce and the Mactan Airport’s Sugbo Tourism Event underscore the region's potential as a MICE destination, demonstrating the diverse and rich opportunities available across the country . The TPB's commitment to regional development ensures that the benefits of MICE growth are widespread, fostering economic development and cultural exchange in various locales.

A Promising Future

Data presented by Grand View Research, values the Asia-Pacific MICE market at USD 183.47 billion last year and is expected to grow at a compound annual growth rate of 10.0% up to 2030. The Philippine MICE Conference (MICECON) remains the largest gathering of MICE professionals since its inception in 2010. This event serves as a crucial platform for stakeholders to learn from global experts, discover new trends, approaches, and methods, and draw inspiration to elevate the Philippine MICE and tourism industry.

MICECON's expansion into a two-year program includes a comprehensive educational agenda for local stakeholders in the first year and a buyers’ invitational and business exchange program (MICECONnect) in the following year, reflecting its commitment to strengthening the MICE industry sectors.

At the heart of all these initiatives is the Department of Tourism’s award-winning Filipino Brand of Service Excellence (FBSE) training program, which continues to make significant strides. With nearly 3,000 trainings and over 148,000 trained stakeholders nationwide in 2023, the FBSE promotes exceptional service and highlights the intrinsic values of Filipino hospitality. This emphasis on warm and sincere ways of welcoming visitors reinforces the country’s reputation as a top-tier, inviting destination for international guests, truly embodying the essence of “We Take Your Business to Heart.”

Ending her opening speech at MICECON, Nograles said: “With MICE Philippines: We Take Your Business to Heart, our goal is clear: We will establish the Philippines as a premier MICE destination known for its world-class experiences, top notch facilities and unparalleled hospitality.”

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