Appdome Stops AI-Deep Fakes at the Mobile Doorstep

Tuesday, February 25, 2025

AI-Deep Fakes

Unveils 30 Groundbreaking Deep Fake Detection Plugins to Strengthen ATO Protection inside Android & iOS Apps

Appdome, the leader in protecting mobile businesses, today announced it is extending its Account Takeover Protection suite with 30 new dynamic defense plugins for Deep Fake Detection in Android & iOS apps. The new plugins are designed to guarantee the integrity of Apple Face ID, Google Face Recognition and 3rd party face and voice recognition services against AI-generated and other deepfake attacks. Like all Appdome defenses, each of the 30 new dynamic defense plugins for Deep Fake Detection is available by choice using the Appdome platform without the need to integrate code, perform manual coding, implement SDKs, or deploy servers.

“The mobile economy depends on the integrity of facial recognition, FaceID and other biometric authentication methods as they are more and more used to reduce friction,” said Eric Newcomer, CTO and Principal Analyst, Intellyx. “However, attackers are constantly finding new ways to bypass biometric authentication. Appdome is taking on the challenge of AI-Generated Deepfake Attacks head on and providing mobile businesses the granular detection and control defenses to stop these attacks inside the mobile app, preventing them from passing attack data to other systems. This is a great way to combat ATOs and ODF quickly and efficiently.”

The mobile economy trusts Face ID and facial recognition for authentication, Know Your Customer (KYC) compliance, and to combat on-device fraud (ODF). Mobile brands rely on facial recognition, including liveness checks, to streamline authentication while also building and maintaining trust with their users. Brands tell users that facial recognition will ensure that only the authorized account holder can access their apps, accounts, and services. However, the number and sophistication of attacks targeting every aspect of facial recognition and biometric authentication have exploded in the last nine months, driven by the rise of AI-generated deepfakes, virtual cameras, image substitution, buffer attacks, voice cloning and other methods. Deepfake attacks easily generate hyper-realistic and adversarial replications or manipulations that can fool facial and voice verification systems. Sometimes attackers use virtual cameras to inject pre-recorded or live video streams into the facial recognition process. Other times, image buffer attacks manipulate face data processing in real time to bypass liveness detection processes. The speed of evolution, ease of use, and ubiquity of deepfake attacks make deepfake detection one of the top anti-fraud and anti-ATO objectives for brands and enterprises in 2025.

“Everyone, from mobile app developers to enterprises to Face ID and Facial Recognition vendors, are struggling with the technical challenges of detecting AI-generated Deepfakes and Face ID Bypass techniques,” said Tom Tovar, CEO of Appdome. “While no one can stop the creation of deepfakes, we’ve succeeded in stopping their use inside mobile applications and we’re making our innovations available to mobile app developers and face recognition vendors alike.”

Despite the growing sophistication of Face ID and facial recognition services for mobile applications, Face ID bypass techniques, which manipulate biometric authentication processes, use virtual cameras and use AI-generated synthetic images or streams to mimic legitimate users, have started to outpace biometric authentication methods. Additionally, malicious actors are developing tools and techniques to exploit vulnerabilities in device hardware, face recognition software and face recognition APIs to compromise the integrity of biometric authentication. These challenges highlight the need for enhanced security measures around the biometric authentication workflows, to safeguard Face ID and facial recognition against deepfake attacks.

Appdome’s Deep Fake Detection plugins sit on top of OS-native or third-party Face ID, facial recognition and voice recognition methods, including face verification SDKs. This approach ensures that any facial recognition process is secure from deepfake attacks and provides enhanced integrity and security for authentication workflows, regardless of the provider. Specific attack vectors that Appdome’s Deep Fake Detection protects against include:

Face ID Bypass: Detects attempts to bypass Native Android and iOS biometric, facial recognition authentication systems on mobile devices, including FaceID and Biometric API calls, hardware abstraction layers and more.

Deep Fake Apps: Detects deepfake and face swap apps that can be used to spoof facial recognition services used by Android and iOS applications, including in combination with virtual camera and video injection tools.

Deep Fake Video Detection: Detects synthetic identity attacks, video injection, frame and image buffer attacks, Direct Memory Access (DMA) attacks, monitors face embeddings and more.

Appdome Liveness Detection: Applies primary or secondary liveness check to ensure a real face is used during the facial recognition process, applying AI models to verify 3D depth, skin texture, lighting, eye reflectiveness, the strength of liveness image, and more.

Voice Cloning: Detects synthetic voice spoofing and voice cloning apps when in use with the protected application, perfect for applications that rely on “my voice is my password” authentication workflows.

Brands and businesses can expect each Appdome defense to detect a Deep Fake attack as well as its variants. Appdome dynamic defense plugins use real-time behavioral analysis to detect the behaviors and methods that the multitude of FaceID bypass and AI-based Deep Fake and Voice Cloning Tools use to exploit authentication checks in Android & iOS apps. As a learning system, it constantly evolves to ensure continuous defence against Deep Fakes and related threats.

“It’s amazing how fast facial recognition, FaceID and other biometric authentication methods were undermined by AI-generated deepfakes in the mobile economy,” said Chris Roeckl, Chief Product Officer at Appdome. “Appdome is the only solution on the market that places sentries and defenses deep in the execution framework of the mobile application to prevent the deepfake delivery model and well as the use of deepfakes in the applications themselves.”

Like all Appdome mobile app defenses, the new deep Fake Detection plugins combine the power of choice-driven defense in depth, and no-code, no SDK delivery with innovative on-device detection, defense, and intelligence options to satisfy any implementation objective. All Android & iOS Deep Fake Detection Plugins are available with Appdome’s Threat-Events™ Intelligence and Control Framework and ThreatScope™ Mobile XDR service. Threat-Events allows mobile brands and facial recognition SDK and API providers to gather data on each attack and use the data to control the application or user experience when deepfake attacks happen. Mobile brands and facial recognition SDK and API providers can use Threat-Events to gather deeper threat intelligence and create unique workflows and user messages leveraging the power of their brand voice when threats are present. Mobile brands can track and monitor Deepfake attacks via Appdome’s ThreatScope™, either before or after the deployment of the anti-Deep Fake features.

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World Health Organization and Encephalitis International Launch Technical Brief on Encephalitis Amid Increasing Global Threat

Sunday, February 23, 2025



Encephalitis International, a nonprofit organization, funded a technical brief recently released by the World Health Organization (WHO) in recognition of World Encephalitis Day on February 22. The brief identifies encephalitis, a life-threatening brain inflammation, as a growing global threat and urgent public health issue due to its high mortality, disability burden, and economic impact.

The technical brief outlines key actions to improve prevention, data collection, diagnostics, treatment, aftercare, awareness, and research innovation. It calls on health professionals, policymakers, and global stakeholders to take action and implement recommendations to save lives and reduce disability from encephalitis.

“Encephalitis is an increasing global threat. Without urgent attention and investment, we will see more needless deaths and disability from the condition,” said Dr. Ava Easton, Chief Executive of Encephalitis International. “The launch of this Technical Brief is a critical step toward addressing the gaps in awareness, diagnosis, and treatment. It provides a roadmap for policymakers and healthcare professionals to strengthen surveillance, improve patient care, and drive much-needed research. Encephalitis can no longer be ignored—we must act now to prevent avoidable suffering and loss.”

“The WHO Encephalitis Technical Brief aims to focus attention on the increasing global threat of encephalitis, prevention strategies, and existing gaps in diagnosis, treatment, and care, which will help enable more people affected to receive the treatment and support they need to live fulfilling and healthy lives,” said Dr. Tarun Dua, Head of the Brain Health Unit at WHO. “By strengthening surveillance, expanding access to timely and accurate diagnosis, and ensuring that encephalitis is prioritized within national healthcare frameworks, we can improve outcomes for millions of individuals worldwide. Urgent collaboration across governments, healthcare systems, and researchers is essential to addressing this growing health challenge.”

Multiple Factors Driving Global Threat

Low awareness of encephalitis remains a major challenge, leading to delayed diagnosis and treatment, which increases mortality and complications. The brief, however, highlights that encephalitis is expected to spread further due to several key factors:

Rising population density increases the spread of encephalitis, especially in resource-limited settings where overcrowding and healthcare shortages make prevention and treatment more difficult.

Emerging and re-emerging infections introduce new encephalitis-causing pathogens or revive old ones, challenging surveillance and response efforts while increasing the risk of outbreaks.

Vaccine hesitancy reduces immunization coverage, weakening protection against preventable causes of encephalitis and contributing to disease resurgence.

Climate change shifts environmental conditions, expanding the habitat of disease-carrying vectors such as mosquitoes and ticks, increasing the transmission of vector-borne encephalitis.

Urbanization accelerates human encroachment into natural habitats, increasing exposure to animal-borne pathogens while also straining sanitation and healthcare systems, further driving encephalitis cases.

Hidden Burden in Low-to-Middle-Income Countries Like the Philippines

The true global burden of encephalitis remains unknown, particularly in low-to-middle-income countries (LMICs) like the Philippines, where health services and resources are often limited. Many patients require intensive care with trained neurological staff, but specialized neurology units are scarce. Even where facilities exist, patients may need to travel long distances for treatment. Limited access to essential medications, inadequate supply chains, and regulatory challenges further hinder treatment, leaving many without proper care.

Beyond medical challenges, the economic and social burden of encephalitis is severe. The high cost of treatment, coupled with lost income and long-term brain and nerve damage, places a heavy strain on families. Disabilities resulting from encephalitis, including cognitive and motor impairments, further impact quality of life and productivity. Addressing these issues requires stronger encephalitis research, focusing on disease burden, health economics, long-term outcomes, and improved health information systems to support better prevention, diagnosis, and care.

Reducing the burden of encephalitis requires a multifaceted approach, starting with vaccination strategies, robust surveillance systems, and stronger health systems. Advancing medical and public health research is essential to drive new solutions, while public awareness and education can help prevent cases, improve early detection, and foster greater understanding of the condition.

“Our recent research has shown that many of the interventions needed to improve diagnosis and treatment of encephalitis are not particularly expensive. A lot of it is about increasing surveillance and recognition of the condition, providing simple equipment for early diagnosis, and making sure the right treatments, many of which are very affordable, are available,” said Professor Tom Solomon CBE, President of Encephalitis International and advisor to the WHO.

The condition must also be prioritized in global and national health agendas, with increased resources for targeted interventions and collaboration among public and private stakeholders. These combined efforts can reduce the disease burden, improve outcomes for those affected, and strengthen health systems to better respond to this growing health threat.

To support the recommended actions from the technical brief, Encephalitis International has launched a pilot appeal “Count Down to Change”. The appeal aims to raise £50,000 (approximately ₱3,667,260) to kickstart a fund dedicated to implementing these actions.

The Technical Brief by WHO and Encephalitis International can be accessed and downloaded through this link.
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VFS Global alerts Filipinos and residents of The Philippines against visa frauds, advises to apply early to avoid delays


With the surge in outbound travel demand from The Philippines, visa applications submitted for various countries are at volumes higher than ever before. With this increased demand for visa application appointments, scammers pose as employees or associates of the organisation; or agents and intermediaries who sell appointments, issue fake appointment letters, or claim to influence positive visa decision, etc. to embezzle innocent visa applicants.

Given this context, VFS Global, the world’s leading outsourcing and technology service specialist, shared anti-fraud and apply-in-advance advisories for visa applicants at an event held in Manila, Philippines, on 12 February 2025.

Bernard Vijaykumar

Commenting on the matter, Bernard Vijaykumar, Head – North Asia & Philippines, VFS Global, said, “We strongly encourage all travellers to apply for their visas well in advance of their intended travel dates. Waiting until the last moment not only increases the risk of delays but also exposes applicants to fraudulent entities seeking to exploit their urgency. Additionally, it is also important for applicants to know that VFS Global does not work in association with any third-party entities for appointment bookings and has no role or influence on decision making. They should be beware of scammers and fraudulent entities who claim to be associated with VFS Global in any capacity or pose as a VFS Global representative to dupe unsuspecting visa applicants and do proper due diligence before paying money.”

Here’s a quick guide for visa applicants to mitigate frauds:

1. Apply early

It is recommended to apply for visas as early as booking flights and accommodation. Most countries accept visa applications up to 90 days (3 months) before your date of travel. According to the revised Schengen Visa Code, effective 09 February 2020, you can apply for a Schengen visa up to 6 months before your date of travel.

2. Visa appointments are free

We do not charge any payment for scheduling visa appointments for countries we serve. Appointments are free and can be booked only on www.vfsglobal.com. There could be a nominal service fee to prepay for select countries.

3. VFS Global has no role or influence on the decision of your visa application

The decision on visa applications, the visa tenure, and timelines to process them lie solely in the hands of the concerned Embassies or Consulates. VFS Global simply handles the administrative and non-judgmental aspects of the visa application process. VFS Global or any third-party entity has no role or influence on the decision of your visa application.

4. VFS Global does not work in association with any third-party entities

Applicants should beware of scammers and fraudulent entities who claim to be associated with us in any capacity or pose as VFS Global to guarantee appointments or positive visa decision to dupe them.

5. VFS Global is neither involved in job placement nor immigration-related services.

Applicants are advised to be cautious of scammers offering spurious job or immigration opportunities for money.

In the rush to travel, applicants also tend to make avoidable mistakes, which lead to rejection of their visas. Here are the most common mistakes applicants make and ways to avoid them:

1. Information mismatch: Applicants should make sure that the details on their application forms, such as name, passport number, and date of birth, exactly match their official documents. In some cases, people tend to write information that is inconsistent with their documents or identity proofs.

2. Incorrect photo format: Applicants must submit photos that meet the required format. Please visit our website for photo guidelines specific to the country you are ordering from.

3. Incomplete documentation: Applicants should refer to the destination-specific checklist available on the VFS Global information pages to submit all required documents. Even a single missing document may render your application incomplete and may cause delay/rejection.

4. Unauthenticated bank statements: For certain destinations, applicants should make sure their bank statements are properly updated and authenticated as required, although this may vary from mission to mission. While it is common to present bank statements, and most travellers are aware of this, not having these bank statements authenticated is a common mistake.

VFS Global caters to 28 sovereign governments in the Philippines namely Australia, Austria, Belgium, Bulgaria, Canada, Croatia, Czech Republic, Denmark, Finland, Germany, Greece (represents Portugal), Hungary, Ireland, Italy, Lithuania, Malta, New Zealand, Nigeria, Norway (represents Iceland), Saudi Arabia, Slovenia, South Africa, Sweden, Switzerland, The Netherlands, UAE (Dubai visa and Attestation Services), Ukraine, and United Kingdom. VFS Global’s role in the visa application process is limited to front-end administrative tasks only, which include collecting visa application forms, required documentation as per the checklist, and enrol biometrics, if applicable. VFS Global has no role in the decision-making process of granting or refusing a visa.

Enjoy our optional value-added services for a seamless visa experience such as:

Visa At Your Doorstep/On Demand Mobile Visa: Apply for your visa and enrol biometrics from the location of your choice.

Premium Lounge: Get an end-to-end personalised visa submission experience from the comfort of a lounge.

Premium Application Centre: Non mandatory service for UK visa applicants allowing their application process to be convenient and more relaxed.

Keep My Passport When Applying: Convenient service for UK visa applicants to hold on to their passports till the visa decision comes.

Prime Time Appointment: Apply for your visa beyond normal working hours or even on weekends.

Prime Time Passport Collection: Collect your visa decision beyond normal working hours.

SMS: This notification service sends an automated messages including emails to your mobile phone at key stages of the visa application process.

Courier Service: We deliver your passport and documents. It’s quick, safe, and convenient.

About VFS Global

As the world’s leading outsourcing and technology service specialist, VFS Global embraces technological innovation including Generative AI to support governments and diplomatic missions worldwide. The company manages non-judgmental and administrative tasks related to applications for visa, passport, and consular services for its client governments, increasing productivity and enabling them to focus entirely on the critical task of assessment.

With a responsible approach to technology development, adoption and integration, the company prioritizes ethical practices and sustainability while serving as the trusted partner to 68 client governments. Operating over 3,500 Application Centres in 153 countries, VFS Global has efficiently processed more than 305 million applications since 2001.

Headquartered in Zurich and Dubai and majority owned through investment funds managed by Blackstone Inc, along with the Swiss-based Kuoni and Hugentobler Foundation and EQT, VFS Global is committed to creating value for all stakeholders and leading in responsible, innovative solutions making government services more effective and efficient.
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Mompreneurs, women in business take center stage at UN Women WEPs Awards forum

UN Women WEPs Awards forum

Madiskarte Moms PH, the online community of women and mompreneurs in the Philippines, took centerstage at the first-ever Asia-Pacific UN Women's Empowerment Principles (WEPs) Awards. The forum and awards ceremony celebrated companies championing gender equality in the region, and highlighted critical topics such as women entrepreneurship and digital inclusivity.

Athena Denise Galao, Country Program Coordinator of UN Women Philippines, led the discussion with the panel composed of women leaders Melissa Vergel de Dios, PLDT Chief Sustainability Officer and advocate for Madiskarte Moms PH (MMPH); Ahyee Campos of GoDigital Pilipinas and Country Head of Infosys BPM Philippines; NEDA Undersecretary Atty. Krystal Lyn Uy; and Connected Women CEO Agnes Gervacio.

Women in business

women in business

When people think of “women in business,” they immediately think of women executives working for big companies in finance or retail rather than the grassroots entrepreneurs and community leaders who are often the driving forces behind local economies.

The pandemic revealed the untapped potential of these women through Madiskarte Moms PH. And four years after its inception, this online community of almost 200,000 mompreneurs continues to promote digital upskilling, enhance entrepreneurial skills, and expand access to community support for its members to start and grow their home-based businesses.

PLDT Home, which supported the online community of moms from its founding, helped these small businesses not just to survive but to flourish during their most challenging times.

PLDT Chief Sustainability Officer and advocate for Madiskarte Moms PH Melissa Vergel de Dios shared that it is “all about the creativity and innovation of mompreneurs.”

Vergel de Dios relates the story of an awardee at the 2024 Gawad Madiskarte, PLDT Home’s annual recognition and awards for the best businesses by mompreneurs. “This mom needed to buy milk for her child, which cost her the only money she had—P3,000. Not only was her budget just enough, but it was also unfortunately stolen or lost. Instead of being overcome by helplessness, this clever mom sold her old clothes and made P7,000. This mom turned an unfortunate incident into the beginning of her business called HTP or Half the Price. Now that she had capital for a business, she called up all her friends to put their unwanted clothes together and sell them. From that P7,000, her income is now seven figures.”

PLDT Home’s advocacy for inclusivity for women in business and in tech goes hand in hand with the continuous expansion of its fiber network across the country and support for programs on internet education for the whole family.

“We’ve given masterclasses and lessons that teach women how to create their own websites, how to avoid scams and fraud. But, as I say, it takes a whole nation. Now, the Madiskarte Moms teach new members so that they can go forward as well,” Vergel de Dios added.

Breaking gender stereotypes

Breaking conventional gender roles and mindsets has also allowed the government to map out an inclusivity plan for women. NEDA Undersecretary Atty. Krystal Lyn Uy said the Philippine Development Plan or “the nation’s blueprint” includes strategies to mainstream gender equality in government.

Moderator and Country Program Coordinator of UN Women Philippines Athena Denise Galao raised a valid point on women who work from home still bearing increased domestic responsibilities. “How do we prevent housework from becoming another barrier for women’s advancement?”

Ahyee Campos of GoDigital Pilipinas and Country Head of Infosys said, “We need to take away the mindset that home care is only for women. Unpaid home care is not allowing women in that kind of working model to really succeed. And so participation of the husband in those conversations needs to be more active and the women need to be more forthcoming—it cannot be assumed that it’s understood.”

Will AI take away jobs?

As AI becomes more intelligent—by learning from humans! — the inevitable question for every employee is: will my employer replace me with a computer program?

Not likely, according to Connected Women CEO Agnes Gervacio. “When you embark on digital transformation and your goal is to do headcount reduction, you’re doing it all wrong. Because the goal of digital transformation is to make sure that you deliver efficiencies as well as ensure that your business is competitive.”

That future may not always be in the office, according to Vergel de Dios. “Sometimes success is not being an executive in the office but being an entrepreneur. Today’s success is defined differently. We can be role models to the little girls that look up to us, and we can show them that they can dream. It also starts with education so that at a young stage the stereotypes are broken at the formation stage.”
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Industry alliances warn of the true cost of illicit alcohol

Saturday, February 22, 2025


A 2023 report from the Transnational Alliance to Combat Illicit Trade (Tracit) revealed a staggering figure in the Philippines’ struggle with illicit alcohol: 31% of the country’s alcohol consumption was unrecorded, representing up to PHP 40 billion in lost annual tax revenue.

This amounts to a missed opportunity to build over 36,000 new public school classrooms, lay more than 1,300 kilometers of roads, or establish eight new public hospitals. Breaking down the loss further, PHP 1.6 billion is attributed to smuggling, while counterfeit alcohol drains PHP 22.5 billion from government coffers.

In 2024, the National Committee on Intellectual Property Rights (NCIPR) seized a new record value of counterfeit goods, including alcohol, worth PHP 41 billion, compared to PHP 26 billion in 2023. The growth in seized contraband underscores the pressing issue of counterfeit alcohol and its detrimental impact on the economy, legitimate businesses, and public safety.

A threat to the economy and society

Beyond lost tax revenue, the rise in illicit alcohol sales negatively impacts legitimate, tax-paying businesses, tarnishing the reputation of authentic brands and reducing their market share. Alcohol manufacturers are advocating for a "whole-of-society" approach to combat this problem.

“Addressing the spread of smuggled and counterfeit goods requires collaboration across the public and private sectors, as well as active participation from consumers. It’s a collective responsibility to protect legitimate businesses, safeguard tax revenues, and prevent counterfeit products from infiltrating the market,” said Nick Sonderup, Chair of The Alcoholic Beverages Alliance of the Philippines (ABAPI).

Illicit alcohol sales also divert resources to organized crime. David Francis, Managing Director of the Alliance Against Counterfeit Spirits (AACS), emphasizes that counterfeiting and smuggling are more than economic infractions.

“Counterfeiting and smuggling are crimes themselves and they can finance even more serious criminal activity. The new year marks a fresh start to address illegal activities that undermine the rule of law. When people buy counterfeit alcohol, they may be inadvertently supporting a network of criminal operations,” said Francis.

In addition to economic losses, the consumption of counterfeit alcohol poses severe health risks such as methanol poisoning. Unregulated and potentially hazardous, counterfeit alcoholic beverages impersonate well-known brand names, fuelling consumer confusion.

Choose authentic this 2025

Counterfeit goods remain a persistent threat, impacting consumers and businesses all-year round. The Intellectual Property Office of the Philippines (IPOPHL) is urging consumers to exercise caution and vigilance when making purchases.

“Be wary and cautious when buying products, not just online but also in physical markets. If a deal sounds too good to be true, it likely is. Counterfeit goods, including alcohol, are often marketed at a discount that seems hard to resist. If these ‘bargains’ put your health and life at risk, what you’re really getting is a gamble with a bigger price to pay,” said IPOPHL Director General Brigitte da Costa-Villaluz.

“We encourage consumers to be discerning and to only purchase from reputable retailers,” said Atty. Christine V. Pangilinan-Canlapan, Assistant Director of the Intellectual Property Office of the Philippines’ Bureau of Legal Affairs and Supervising Director of the IP Rights Enforcement Office (IEO). “It is best to purchase these products from legitimate stores to ensure that you are getting genuine items and to avoid the risks associated with counterfeit goods,” she added.

To address these challenges, industry organizations call on the government, businesses, and consumers to contribute to a unified response. ABAPI, AACS, and the Asia Pacific International Spirits & Wines Association (APISWA) have launched an awareness campaign to combat the spread of counterfeit and smuggled goods.

The "Drink Authentic, Enjoy Responsibly” campaign aims to inform the public about the dangers and economic implications of illicit alcohol and underscores that drinking responsibly starts with buying authentically.

“Consumers can make safer choices by following a few simple steps,” Francis added. “This includes purchasing only from reputable sellers, carefully comparing prices with local supermarkets, diligently inspecting the product and packaging, and only paying through recognized payment channels.”

This initiative also raises awareness of counterfeit products as a scam, targeting unsuspecting buyers who believe they are purchasing legitimate products. Through the campaign, industry alliances seek to reinforce the message that buying counterfeit alcohol not only contributes to crime but also jeopardizes the safety and security of families and communities.

Consumers can learn more about the campaign through its social media pages on Facebook, Instagram, and TikTok.

Detailed guidelines on avoiding and reporting counterfeit alcohol are also available at https://aacs-global.com/how-to-stay-safe.

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Alsons Dev Formalizes Support for DCWD’s Watershed Management Program

DCWD Watershed Management Program

Alsons Development and Investment Corporation (Alsons Dev) formalized its partnership with the Davao City Water District (DCWD) for the Adopt-A-Site project through a Memorandum of Agreement signing held on February 13, 2025, at the Alsons Dev Poblacion Market Central Sales Showroom.

Leading the signing were Alsons Dev Vice President & General Manager Eric de la Costa, Alsons Dev Corporate Communications Manager Margarita Rey-Gross, DCWD General Manager Mildred G. Aviles, CPA, DM-HRM, DCWD Community Relations and External Affairs Department Manager Jovana Cresta T. Duhaylungsod, DCWD Environment and Watershed Protection Division Manager Anji Laura A. Grecia-Lorona and Ryan Vidanes, Executive Director of the Alcantara Foundation, the CSR arm of the Alcantara Group;

Through this partnership, Alsons Dev will adopt and rehabilitate five hectares of land in the Mt. Tipolog-Tamugan Watershed as part of DCWD’s Integrated Watershed Management Program. This initiative supports the protection of this critical water source through sustained reforestation and maintenance efforts over the next five years.

The Adopt-A-Site project encourages stakeholder involvement in watershed conservation, ensuring a sustainable water supply for future generations. Alsons Dev's participation highlights the company’s long-term commitment to environmental stewardship and sustainable development.

Alsons Dev is a leading property developer in Davao, committed to creating sustainable and vibrant communities. For more information about Alsons Dev, visit https://alsonsdev.com/.
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MDPPA records 7% increase in motorcycle sales for 2024, eyes 5% growth for 2025


The Motorcycle Development Program Participants Association, Inc. (MDPPA), a consortium of four major Japanese motorcycle manufacturers—Honda, Kawasaki, Suzuki, Yamaha, and its newest member, TVS Philippines, has reported a 7% increase in motorcycle sales for 2024.

The total wholesale sales recorded by MDPPA members reached 1,682,482 units in 2024, marking the highest sales figure in the past five years. This is a significant rise compared to 1,577,597 units sold in 2023. In comparison, motorcycle sales in 2022 and 2021 were 1,564,827 units and 1,435,677 units, respectively. Prior to the pandemic in 2020, MDPPA’s total sales were around 1.2 million units. The 2019 sales figure remains a peak year, with 1.7 million units sold.

“Despite ongoing challenges in the industry, MDPPA is pleased to share that the 7% growth achieved in 2024 is the highest among our ASEAN neighbors,” Alex Cumpas, President of MDPPA, noted. “Indonesia and Malaysia experienced a growth of 2%, while others within the region recorded minimal growth numbers. We are hopeful that the golden years of 2019, when we recorded sales of 1.7 million units, could be surpassed this year in 2025.”

Cumpas attributed the optimism for 2025 to several factors, including the upcoming national election, favorable economic conditions, and supportive house bills targeting the motorcycle industry. These developments have prompted MDPPA to set a forecast of 5% growth for 2025.

In terms of market segmentation, the automatic category continues to dominate, accounting for 64% of total sales. This is followed by the Business Unit (BU) category, which makes up 17%, and moped motorcycles with 16.3%. The remaining 2.7% is split between street bikes and big bikes.

Alongside MDPPA’s growth and success in the motorcycle market, the association remains committed to its “Tropang MAALAM” campaign. This initiative continues to advocate for responsible riding, road safety, and motorcycle maintenance, ensuring that every rider on the road is equipped with the knowledge and skills to stay safe. “Tropang MAALAM” also promotes safe riding practices through informative campaigns that align with MDPPA's values of innovation and growth.

“The motorcycle industry has shown remarkable resilience, and as we move into 2025, we are focused on ensuring that safety, innovation, and sustainability remain at the forefront of our efforts,” said Cumpas. “We believe that with continued support from both the industry and the government, we can surpass our 2019 sales figures and create a safer, smarter future for all riders.”

About MDPPA

Motorcycle Development Program Participants Association, Inc.

The Motorcycle Development Program Participants Association, Inc. (MDPPA) is the country’s most relevant association proactive to the needs of stakeholders in the country’s motorcycle industry. MDPPA members include leading motorcycle manufacturers: Honda, Kawasaki, Suzuki, Yamaha, and TVS. Among the many goals of MDPPA is addressing the global industry gaps in road safety, regulation compliance, environmental protection, technology, and innovation through active consultation, representation, and communication with various stakeholders.
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