business
Meet the Caltex Women Retailers Who Are Changing the PH Fuel Scene, One Drop at a Time
Wednesday, March 26, 2025
There is a gender gap in the fuel industry with women only making up 22% of the global oil and gas workforce, and from that number, only 20% reach senior positions in oil and gas companies, highlighting the industry’s urgent need to provide them with more leadership opportunities.
However, Caltex Filipina retailers are changing that by taking the reins of their fuels business and creating space in the industry for more women to grow and thrive. This International Women’s Month, meet the women who are shaking up the industry by bringing Caltex with Techron clean fuels to motorists nationwide:
Margaret Caballes-Jubane
Margaret Caballes-Jubane comes from a family of empowered Caltex women retailers that spans three generations. It all began in the 1960s, when her paternal grandparents, Rufina and Sabiniano Caballes Sr. set up their first Caltex Station in Davao City. Her father Wilfredo opened his station in 1971 and began a husband-wife tandem with Thelma Estoque-Caballes in 1978.
After registering as a Caltex Retailer in April 1998, Thelma underwent the Caltex Train the Trainer program and became a model site dealer. She has since trained Caltex dealers in Visayas and Mindanao, even inspiring some to become outstanding Caltex retailers themselves.
Over the years, the family business has grown from a single Caltex station into a network of stations and a fleet of tankers. As Margaret grew up watching her grandmother and mother thrive in the fuel industry, she felt inspired to follow in their footsteps. Her journey with Caltex began when she became a retailer in February 2005 and the rest is history.
She reflected, “Being exposed to the fuel industry early on made it a lot less intimidating because the focus was always on compliance with global standards and business growth, regardless of gender.”
While Margaret felt that women retailers tend to go under the radar in the fuel industry, their natural inclinations such as attention to detail and ability to nurture a team can help them shine. She added, “Because we lead with heart, we inspire others and create an inclusive space where everyone can shine alongside us.”
Melissa Simeon
For Melissa Simeon, breaking into the industry was a no-brainer thanks to its reputation as a stable and essential business. Inspired by her mother, Melissa put her resilience and business savvy to the test by becoming a Caltex Retailer.
Melissa and her husband Jules set up shop in Marilao, Bulacan. The site began operations in December 2021, servicing countless motorists in the Central Luzon region.
Although Melissa initially struggled as a woman in a male-dominated industry, this did not deter her confidence at all. Before entering the fuel industry, she had decades-long experience as an executive in transport and boiler manufacturing companies. “While the industry is male-dominated, I never saw that as a limitation—only as motivation. I overcame this by proving, through leadership and results, that women can thrive in any industry,” she said.
Melissa also said that Caltex has boosted her confidence by providing valuable business insights, networking opportunities, and operational support. She added, “I maximized these [opportunities given by Caltex] by staying engaged, continuously learning, and ensuring our stations provide the best service possible.”
Vicky Alvarez
Vicky Alvarez took a leap of faith when she became a Caltex Retailer. After her family bought a 2,000 sqm property in Southwoods City during its early development stages in 2011, multiple fuel companies approached her to team up in building the township’s first gas station.
Vicky eventually chose Caltex after numerous talks with acquisition agent Jeff Enriquez. “It was his determination and Caltex/Chevron’s reputable name that led me and my family to become a Caltex retailer,” she recalled.
Vicky also admitted to feeling very reluctant to join the male-dominated fuel industry. Luckily, through constant prayer and the support of the Caltex brand, she found her voice.
“At first, I was nervous and reluctant, knowing that this industry is mostly led by men. However, with my faith in God, I was able to overcome that fear. The training program offered by Caltex was also instrumental in making me feel comfortable entering the industry – it allowed me to meet my peers,” she added.
Over the years, Vicky learned to utilize her gut instinct, as this uniquely feminine trait helps women become more resilient and self-confident. She said, “This gut instinct is unique to women, and I believe it helps empower our decision-making in this industry.”
How Caltex is Paving the Way for Women in the Fuel Industry
Melissa, Margaret, and Vicky all believe the fuel industry is slowly opening up to women. After all, opportunities will always open up for people with the grit and determination to succeed –– regardless of their gender. “We are fortunate to be in a time when the results of our work as women speak for themselves and are duly recognized,” said Margaret.
The three women also thanked Caltex for supporting and trusting female entrepreneurs to run their retail sites nationwide. Vicky reflected, “Our business consultants from Caltex are hands-on in showing their support. Regular meetings with them throughout the year helped me feel supported as a woman.”
Melissa also encouraged more women entrepreneurs to join Caltex’s mission of making clean and quality fuels more accessible to Filipinos nationwide. “The fuel industry is not just for men — it's for anyone with the drive to succeed. With Caltex's support, dedication, and willingness to learn, women can thrive and make a real impact in this business.”
