BIR Partners with Eastern Communications for a faster, more secure network

Wednesday, March 26, 2025


The Bureau of Internal Revenue (BIR) has officially partnered with Eastern Communications, recently holding a partnership briefing at the Office of the Deputy Commissioner, Information System Group. The BIR enlisted the ICT provider to secure its office’s network infrastructure through SD-WAN (Software-Defined Area Network). Eastern Communications is known for equipping government agencies with fast, secure, and reliable connectivity, cybersecurity solutions, and cloud and data services, aiding them in their journey towards digitalized operations.

To learn more about Eastern Communications’ dedicated internet, cloud, cybersecurity, and other ICT solutions, visit eastern.com.ph or talk to us at 5300-7000.
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Empowering Excellence: How Women Leaders at FedEx Philippines Are Helping Shape an Inclusive Future

FedEx Philippines is a proud advocate of our inclusive culture, and nowhere is this more evident than in the journeys of its remarkable women leaders.

These leaders -- Maribeth Espinosa, Jenieryll Jomarie Mangalindan, Anne Marie Liwag-Inawat, and Maria Isabel Novero-Benitez -- illustrate how the company’s "People-Service-Profit" (PSP) philosophy, including its focus on equal opportunity for all, empowers employees to excel, regardless of gender, background, or role.

These shared stories attest to the positive transformation that occurs when organizations provide opportunities for everyone to thrive.

Leadership Without Limits

Maribeth Espinosa

With a background in chemistry, Maribeth Espinosa, Managing Director of FedEx Philippines, began her career as a Dangerous Goods agent and steadily rose through the ranks—driven by skill, teamwork, and an unshakable commitment to growth.

“I’m not a female leader. I’m a leader. Nothing more, nothing less,” she asserts.

Maribeth credits much of her success to the FedEx People-Service-Profit (PSP) philosophy, which underscores the belief that when employees are valued and supported, they perform at their best.

“FedEx policies and programs create a culture where employees feel safe, respected, and empowered,” she says, reinforcing the importance of equity in the workplace. Through this philosophy, she not only makes strategic decisions but also cultivates future leaders through mentorship, ensuring that every team member has the opportunity to spread their wings and create an impact.

Growth Through a People-First Culture

Jenieryll Jomarie Mangalindan

Jenieryll Jomarie Mangalindan, Senior Manager of Operations, exemplifies adaptability and a desire for professional development. Starting as an accountant, she found her calling in operations. Her transition to a role outside her original field was made possible by the FedEx culture which promotes inclusivity and personal growth. Jomarie manages a team of over 200 people, finding strength in diversity.

“A culturally competent and inclusive workplace is one where team members bring their authentic selves to work with great confidence,” she explains.

Jomarie’s leadership style revolves around effective project management, which she believes is enriched by diversity. “Each team member brings unique strengths to the table, enabling us to achieve operational excellence together,” she says, underscoring how the company’s inclusive environment paves the way for innovation and efficiency.

Leading with Skill and Integrity

Anne Marie Liwag-Inawat

Anne Marie Liwag-Inawat's journey from accounting to Senior Manager of Sales exemplifies the company’s commitment to fostering a culture where desire for growth is nurtured and enabled.

“Growth and professional development at FedEx are never about gender -- it’s about skills, competency, and a willingness to learn,” she says.

For Anne, mentoring isn’t just part of her leadership—it’s the foundation of it. Her “Three-Question Rule” instills accountability and fosters a culture of self-driven growth, all within a framework of strong support. Under this approach, team members can seek her guidance on the same topic up to three times. After that, they are encouraged to trust their own knowledge and problem-solving abilities to find a solution. This method doesn’t just build confidence—it cultivates resilience and independent thinking, empowering Anne’s team to take ownership of their roles.

Anne emphasizes the importance of setting a purposeful path for success, such as having a five-year plan or a goal to master a new skill. “It’s about making conscious choices, being decisive, and taking ownership of your career,” she advises, illustrating how FedEx’s culture supports individual ambition and nurtures self-driven growth.

Empathy and Excellence in Customer Service

With a career spanning over two decades in the logistics industry, Maria Isabel Novero-Benitez has established herself as a stalwart, creative, and adept planner. In her role as Senior Manager for Customer Experience Operations, she leads with empathy, a value central to FedEx Purple Promise of making every FedEx experience outstanding.

She emphasizes how understanding and valuing different perspectives strengthen both employee satisfaction and customer relationships. “We don’t discriminate based on race, gender, religion, disability, or any other protected status - we look at their skillset, what they can contribute and how they can help in fulfilling our Purple Promise. Making sure that our people feel how much they matter inspires them, and inspired employees do better at their jobs,” she explains.

Through data-driven insights and a commitment to continuous improvement, Isabel ensures her team anticipates and meets customer needs while fostering an inclusive work environment, driving her team up for success. For her, success goes beyond achieving goals; it involves finding fulfillment in the journey and respecting the unique perspectives of everyone.

Building a Legacy

The stories of these women leaders are about actively shaping a more inclusive future for the entire logistics industry.

FedEx initiatives supporting career opportunities for all continue to empower its employees to achieve unprecedented heights.

Learn more about FedEx Philippines here.
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Meet the Caltex Women Retailers Who Are Changing the PH Fuel Scene, One Drop at a Time

There is a gender gap in the fuel industry with women only making up 22% of the global oil and gas workforce, and from that number, only 20% reach senior positions in oil and gas companies, highlighting the industry’s urgent need to provide them with more leadership opportunities.

However, Caltex Filipina retailers are changing that by taking the reins of their fuels business and creating space in the industry for more women to grow and thrive. This International Women’s Month, meet the women who are shaking up the industry by bringing Caltex with Techron clean fuels to motorists nationwide:

Margaret Caballes-Jubane

Margaret Caballes-Jubane

Margaret Caballes-Jubane comes from a family of empowered Caltex women retailers that spans three generations. It all began in the 1960s, when her paternal grandparents, Rufina and Sabiniano Caballes Sr. set up their first Caltex Station in Davao City. Her father Wilfredo opened his station in 1971 and began a husband-wife tandem with Thelma Estoque-Caballes in 1978.

After registering as a Caltex Retailer in April 1998, Thelma underwent the Caltex Train the Trainer program and became a model site dealer. She has since trained Caltex dealers in Visayas and Mindanao, even inspiring some to become outstanding Caltex retailers themselves.

Over the years, the family business has grown from a single Caltex station into a network of stations and a fleet of tankers. As Margaret grew up watching her grandmother and mother thrive in the fuel industry, she felt inspired to follow in their footsteps. Her journey with Caltex began when she became a retailer in February 2005 and the rest is history.

She reflected, “Being exposed to the fuel industry early on made it a lot less intimidating because the focus was always on compliance with global standards and business growth, regardless of gender.”

While Margaret felt that women retailers tend to go under the radar in the fuel industry, their natural inclinations such as attention to detail and ability to nurture a team can help them shine. She added, “Because we lead with heart, we inspire others and create an inclusive space where everyone can shine alongside us.”

Melissa Simeon

Melissa Simeon

For Melissa Simeon, breaking into the industry was a no-brainer thanks to its reputation as a stable and essential business. Inspired by her mother, Melissa put her resilience and business savvy to the test by becoming a Caltex Retailer.

Melissa and her husband Jules set up shop in Marilao, Bulacan. The site began operations in December 2021, servicing countless motorists in the Central Luzon region.

Although Melissa initially struggled as a woman in a male-dominated industry, this did not deter her confidence at all. Before entering the fuel industry, she had decades-long experience as an executive in transport and boiler manufacturing companies. “While the industry is male-dominated, I never saw that as a limitation—only as motivation. I overcame this by proving, through leadership and results, that women can thrive in any industry,” she said.

Melissa also said that Caltex has boosted her confidence by providing valuable business insights, networking opportunities, and operational support. She added, “I maximized these [opportunities given by Caltex] by staying engaged, continuously learning, and ensuring our stations provide the best service possible.”

Vicky Alvarez

Vicky Alvarez

Vicky Alvarez took a leap of faith when she became a Caltex Retailer. After her family bought a 2,000 sqm property in Southwoods City during its early development stages in 2011, multiple fuel companies approached her to team up in building the township’s first gas station.

Vicky eventually chose Caltex after numerous talks with acquisition agent Jeff Enriquez. “It was his determination and Caltex/Chevron’s reputable name that led me and my family to become a Caltex retailer,” she recalled.

Vicky also admitted to feeling very reluctant to join the male-dominated fuel industry. Luckily, through constant prayer and the support of the Caltex brand, she found her voice.

“At first, I was nervous and reluctant, knowing that this industry is mostly led by men. However, with my faith in God, I was able to overcome that fear. The training program offered by Caltex was also instrumental in making me feel comfortable entering the industry – it allowed me to meet my peers,” she added.

Over the years, Vicky learned to utilize her gut instinct, as this uniquely feminine trait helps women become more resilient and self-confident. She said, “This gut instinct is unique to women, and I believe it helps empower our decision-making in this industry.”

How Caltex is Paving the Way for Women in the Fuel Industry

Melissa, Margaret, and Vicky all believe the fuel industry is slowly opening up to women. After all, opportunities will always open up for people with the grit and determination to succeed –– regardless of their gender. “We are fortunate to be in a time when the results of our work as women speak for themselves and are duly recognized,” said Margaret.

The three women also thanked Caltex for supporting and trusting female entrepreneurs to run their retail sites nationwide. Vicky reflected, “Our business consultants from Caltex are hands-on in showing their support. Regular meetings with them throughout the year helped me feel supported as a woman.”

Melissa also encouraged more women entrepreneurs to join Caltex’s mission of making clean and quality fuels more accessible to Filipinos nationwide. “The fuel industry is not just for men — it's for anyone with the drive to succeed. With Caltex's support, dedication, and willingness to learn, women can thrive and make a real impact in this business.”
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Women leading the future: Insights on digitalization, sustainability, and financial independence from #Women2025

Monday, March 24, 2025


To address the evolving landscape of women-led businesses, SPARK! Philippines, the Quezon City Government, and Robinsons Department Store hosted #Women2025: WomEntrepreneurs in the Digital Era at Robinsons Galleria Ortigas. This event fostered dialogue among women leaders in business and governance, examining the critical roles of digitalization, financial empowerment, and sustainability in entrepreneurial success.

Denice Sy on digitalization and staying competitive in beauty

Ever Bilena Cosmetics, Inc. chief sales and marketing officer Denice Sy, discussed how digitalization has been instrumental in keeping Ever Bilena relevant for 42 years in the beauty industry. She emphasized that staying competitive in a fast-moving market requires leveraging digital tools, particularly CGI technology and social media, to create compelling brand narratives. With the support of a team of Gen Z and millennial marketers, Ever Bilena continuously adapts to emerging trends and engages with consumers more effectively.

Denice also shared how data-driven insights enable her team to monitor ad spend, engagement, and campaign performance in real time, ensuring that marketing strategies are refined for maximum impact. She highlighted the importance of brands remaining agile and open to experimentation while replicating successful strategies for sustained growth.

On sustainability, she reaffirmed Ever Bilena’s commitment to corporate responsibility, referencing partnerships with Plastic Bank (2023) and Republic Cement’s EcoLoop to reduce plastic waste. Looking ahead, she expressed her hope for Ever Bilena to become a net-zero company within the next decade, ensuring that consumers can support a brand actively working to offset its environmental impact.

During the open forum, she advised small business owners to focus on authentic branding, purpose-driven messaging, and affordability to stand out in a competitive market. When asked how women can excel in business, she stressed the importance of self-confidence and trusting one’s own decisions, as personal belief is the foundation of success.

Mayor Joy Belmonte on financial independence and women’s economic empowerment

Quezon City mayor Joy Belmonte delivered the closing remarks for the morning session, focusing on violence against women and the role of financial independence in breaking cycles of abuse. She emphasized that economic empowerment gives women the ability to make independent choices, support their families, and build a secure future.

She highlighted the significant rise in women-led businesses in Quezon City, with over 4,000 new enterprises since 2021, now comprising 40% of the city’s 70,000 businesses. The city’s initiatives, such as Pangkabuhayang QC and Tindahan ni Ate Joy, have helped women launch and sustain their own businesses, providing them with financial security and opportunities for growth.

Mayor Belmonte encouraged attendees to recognize the progress made by women in business and governance while continuing to push for gender equality.

“Malayo na, pero malayo pa,” she remarked, emphasizing that while women have come far, there is still much work to be done in creating a more inclusive and equitable future.

Women leading the way

#Women2025 highlighted how digitalization, sustainability, and financial empowerment are shaping the future of women-led enterprises.

Aside from Denice Sy and Mayor Joy Belmonte, the event also featured Melanie Magboo, CEO of Binibini Marikit; Janine Codizal, marketing manager of ECORA PH; Mona Celine Yap, department head of the Quezon City Small Business and Cooperatives Development Promotions Office; Corrs Valenton, owner of Corrsy’s Kitchen; Everly Aguilar, owner of Simo’t Sarap Chicken Wings; Kate Jennifer Enrile, wealth solutions officer at GCash; and Rachel Jennel Halfon, licensing officer I at the Quezon City Small Business and Cooperatives Development Promotions Office.

These women, each making strides in their respective industries, showcased the power of innovation, resilience, and community-driven leadership in shaping a more inclusive and empowered future for women entrepreneurs. Their insights reinforced the importance of innovation, adaptability, and self-confidence in navigating the evolving business landscape.
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Mega Prime Foods Takes a Bold Step into the Global Market with Dubai Launch


Mega Prime Foods Inc. (MPFI) is strengthening its global footprint with a strategic expansion into Dubai, introducing its leading product categories—including Mega Sardines, the Number 1 Sardines in the Philippines, Mega Mackerel, Mega Squid, Mega Prime Corn & Mushroom, and Mega Prime Nata—to the Middle Eastern market.

As part of this exciting move, MPFI participated in Gulfood 2025 at the Dubai World Trade Center (DWTC) in Dubai, United Arab Emirates (UAE), one of the world’s largest food and beverage exhibitions, alongside the Export Sales and Marketing teams, providing a platform to showcase Mega Sardines’ fresh-catch quality, Mega Mackerel’s rich and flavorful taste, Mega Squid’s quality seafood offering, Mega Prime Corn & Mushroom’s kitchen convenience, and Mega Prime Nata’s refreshing versatility. These products were introduced not only to Filipinos in the UAE but also to Dubai’s diverse, multicultural community, reinforcing the company’s vision: “To bring pride to Filipinos by providing world-class brands that uplift people's lives.”

MPFI also took part in Barrio Fiesta Dubai and Mega Prime Foods at Kooya Filipino Eatery, where key Filipino influencers in Dubai—such as Love, Josie, Bengs Hyu, Pinay Indian Accent, and Kai Torreflores—joined the celebrations, expanding the brand’s presence in the region.

Strengthening its foothold in the UAE market, MPFI has partnered with Baqer Mohebi Enterprises to make its products widely available in Baqer Mohebi Supermarkets across key locations in Dubai.

“Our entry into Dubai is a milestone that reflects our commitment to delivering high-quality Filipino flavors to the global stage,” said Michelle Tiu Lim-Chan, President and CEO of Mega Prime Foods. “We are excited to connect with international partners and expand our reach, ensuring Mega Prime Foods remains a trusted name in households worldwide.”

This expansion marks a proud step forward in MPFI’s journey to bring authentic Filipino flavors to the world, uplifting Filipino heritage and solidifying its position as a global food player.

Strengthening MPFI’s Global Presence

This expansion comes at a pivotal time as MPFI celebrates its 50th anniversary, marking five decades of excellence and innovation in food manufacturing. Establishing a stronger foothold in the UAE is a significant step in the company’s mission to make Filipino products a recognized staple worldwide.

Dubai presents an ideal opportunity for MPFI’s international growth: (1) As a leading culinary hub in the Middle East, it attracts top chefs, restaurateurs, and food innovators from around the world. (2) Its diverse and multicultural population fuels a strong demand for international flavors, including Filipino cuisine. (3) With a well-developed food industry and status as a global trade center, Dubai serves as the perfect launchpad for MPFI’s high-quality products.

Beyond its large Filipino community, Dubai allows MPFI to introduce authentic Filipino flavors to a broader international audience, positioning Filipino cuisine alongside the world’s most celebrated food cultures.

Committed to Global Growth

MPFI’s entry into Dubai is part of its broader international strategy, reinforcing its dedication to food excellence, innovation, and authenticity. As it expands beyond borders, the company remains committed to upholding the quality and heritage that have made Mega a household name for generations.

For more information, visit megaprimefoods.com.ph or shop at its official stores in Shopee, Lazada and Tiktok Shop.
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JuanHand Emerges as a Top Trusted and Hassle-Free Choice for Filipino Borrowers

JuanHand

A recent study by Agile Data Solutions Inc., a market research firm specializing in consumer behavior analytics, recognizes JuanHand as one of the most trusted and hassle-free online lending apps in the country, reinforcing its reputation as a go-to choice for borrowers seeking seamless and secure financial solutions.

The study, which surveyed 3,544 respondents through the Hustle PH mini app, revealed that JuanHand is among the top brands with the most significant increases in awareness, trial, and brand preference among online lending platforms (OLPs).

In a landscape where trust is a critical factor due to concerns over unethical and illegal digital lenders, JuanHand sets itself apart by prioritizing security, transparency, and customer-first services. This commitment resonates with users, as 56% of respondents rated JuanHand as trustworthy and reliable, while 53% recognized it as a safe and secure lending option. Additionally, 46% of respondents who currently use a different primary lending app agreed that JuanHand provides a more user-friendly experience than their current provider, highlighting its dedication to making digital lending more accessible and convenient for Filipinos.

Filipinos’ Evolving Borrowing Behavior

The study also found a shift in consumer borrowing habits: Filipinos now primarily use online loans for daily expenses and bill payments rather than debt consolidation. This evolution signals the growing role of lending apps in supporting financial flexibility and short-term cash flow management.

Six years ago, over 85% of JuanHand users borrowed for financial assistance, commonly known as “Pantawid hanggang sweldo.” Now, over 30% of borrowers use loans for business-related purposes, such as e-commerce and online selling. This trend illustrates how Filipinos are leveraging lending as a tool for financial growth— using borrowed funds to generate income rather than merely covering immediate expenses. JuanHand continues to adapt to these evolving needs by offering tailored solutions that empower Filipinos to take control of their finances.

Shaping the Future of Digital Lending

Social media continues to be a powerful driver in financial education and consumer engagement. Facebook remains the most widely used platform among OLP users, while TikTok has emerged as a crucial tool in increasing app downloads and strengthening brand trust. By leveraging these digital platforms strategically, JuanHand enhances financial literacy and raises customer awareness, helping Filipinos make smarter financial choices.

"At JuanHand, we believe that responsible lending goes hand in hand with financial education. By engaging with Filipinos on platforms they trust and use daily, we empower them to make smarter financial choices and build a more secure future," said Francisco 'Coco' Mauricio, CEO and President of JuanHand.

As the demand for reliable and consumer-friendly lending solutions continues to grow, JuanHand remains committed to offering Filipinos a credible and safe borrowing experience. With loans of up to PHP 50,000, affordable rates, and minimal requirements, JuanHand makes borrowing easy— users can apply with just one valid ID and receive approval in as fast as five minutes.

With digital engagement, financial literacy, and competitive loan offerings at the core of its services, JuanHand is set to remain a leading player in the evolving online lending landscape.

Visit www.juanhand.com or follow JuanHand on Facebook and TikTok to stay informed and financially empowered.



1 Data from a survey of Philippine residents aged 18+ (December 2024 - January 2025), conducted by Agile Data Solutions Inc. via the Hustle PH mini app, commissioned by WeFund Lending Corp
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Michelin Expands Its Presence in The Philippines, Opens New Office to Enhance Customer Engagement And Support


Michelin, world-leading manufacturer of life-changing composites and experiences, proudly announces the opening of its new official office in the Philippines. This milestone reinforces Michelin’s long-term commitment to the country, enhancing support for local partners and strengthening its brand presence in the Filipino market.

Michelin Philippines Office

The new office in the Polaris Building, Filinvest Corporate City, Alabang, will serve as a hub for enhanced customer engagement and support, reflecting Michelin’s dedication to the growing Filipino market. This strategic move aims to strengthen the Michelin brand’s presence and elevate the overall customer and partner experience.

“We are excited to open our new office in the Philippines. We recognize the country’s strong market potential, and this move enables us to reinforce our partnerships, enhance customer support, and further establish Michelin as the preferred choice for mobility solutions in the region.” said Jonathan Khong, Managing Director of Michelin Asia Pacific (Singapore) Philippines Branch Office.

The opening of the new office will enable Michelin to:

· Enhance Support for Local Partners: By establishing a physical presence, Michelin will strengthen collaboration with local partners, providing them with better resources, tools, and expertise to enhance their business operations.

· A Stronger Michelin Brand in the Philippines: The new office will bolster the Michelin brand, ensuring greater accessibility, visibility, and engagement in the local market.

· Commitment to the Filipino Market: This move reflects Michelin’s continued dedication to the Philippines, recognizing its growing market potential and its importance in the region.

· Elevate Customer Experience Through Improved Services: The new office will strengthen sales and after-sales services by providing enhanced support to partners, ensuring Filipino customers receive the highest-quality Michelin products and services.

· Develop Filipino Talents: Michelin is committed to investing in developing local talents, fostering growth and expertise within the Filipino workforce.


Michelin has a long-standing history in the Philippines, tracing its presence back to the early 1990s. The company has evolved its operations to serve the market better, currently working with five key importers to distribute its wide range of tire solutions for various applications, including passenger cars, motorcycles, trucks, and specialty vehicles.

“Our goal is to be a trusted partner in the Philippines, contributing to the country’s development and providing innovative solutions that meet the needs of our customers. We are committed to building a strong and sustainable presence in the Philippines.” Mr. Khong added.
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