Shang Properties marked the dawn of a new era in luxury living last October 17, 2023 at the prestigious Shangri-La The Fort in Manila's Bonifacio Global City. Renowned as the Philippines' foremost developer and curator of Exemplary Life Spaces, Shang Properties unveiled its revitalized brand identity, complete with a new logo, branding, and a tantalizing glimpse of its forthcoming luxury projects. This grand reveal took place during an afternoon soirée, where the essence of Filipino culture was celebrated in every detail.
“Our brand refresh is a reflection of the changing world. Times have changed and consumers have different needs and desires. We recognized that we need to innovate and adapt to our market’s tastes. But what remains is our commitment to boldly moving forward, staying true to our promise of excellence, and setting higher standards in luxury living. In this new era of sophistication, we are not just changing with the times. We are leading the change,” said Wolfgang Krueger, Shang Properties’ Executive Director.
A new look of modern luxury and sophistication
Shang Properties unveiled its fresh brand identity through a captivating brand film, underscoring its core philosophy that meticulous attention to detail, regardless of scale, has a transformative impact. This milestone firmly establishes Shang Properties as the preeminent brand in the premium real estate market, known for its thoughtful architecture and development, refined taste, and an unwavering commitment to privacy and exclusivity.
In a prominent display of their dedication to precision, Shang Properties introduced a new logo characterized by a more streamlined and immaculate design. The text has been carefully refined to exude an understated aura of modern luxury and sophistication. This revamped aesthetic aligns seamlessly with Shang Properties' overarching design ethos, emphasizing an unwavering commitment to visionary concepts, elegance, and the harmonious integration of every detail.
The iconic Crane, an enduring symbol representing power, strength, and permanence in the Shang Properties brand, remains a central element. Its presence signifies the company's enduring promise to craft inspired spaces marked by meticulous thoughtfulness and harmonious design. Additionally, Shang Properties pays homage to its previous logo by retaining familiar elements and colors that maintain a strong connection to the brand's heritage and DNA.
Designing a well-appointed life
Shang Properties also introduced its newest portfolio of properties, poised to become the most sought-after addresses in the market.
Among these, the spotlight shines brightly on "Laya by Shang Properties," a captivating project nestled in the heart of Pasig City. Laya offers residents a canvas of modern and meticulously crafted spaces, allowing them the freedom to tailor their living environments to their unique expressions of self.
Furthermore, the presentation featured recently launched developments, including the prestigious "Shang Residences at Wack Wack." Additionally, there are two noteworthy projects from Shang Robinsons Properties, Inc., a strategic collaboration between Shang Properties and Robinsons Land Corporation, namely "Aurelia Residences" and "Haraya Residences." As a delightful tease for guests, the developer also provided tantalizing glimpses of two forthcoming projects in Cebu and Quezon City, promising more exciting offerings in the near future.
L-R: Rose Morales (Senior Director - Head of Group Sales), Andrew Den Oudsten (Executive Vice President of Operations), Sheila Sepulveda (Chief Human Resources Officer), Wolfgang Krueger (Executive Director), Jayme Uy (Marketing Director), Atty. Karlo Marco P. Estavillo (Chief Operations Officer), Joy Polloso, (Executive Vice President of Retail and Commercial)
An afternoon of delights
Shang Properties' soirée was a celebration of elegance, mirroring the company's fresh brand identity and logo. Attendees were treated to a captivating journey through a gallery showcasing the remarkable residences and commercial spaces meticulously crafted by Shang Properties. This immersive experience offered a glimpse into the company's illustrious 36-year history and its portfolio of award-winning developments. Adding a harmonious touch to the evening, guests were serenaded by Nicole Laurel Asensio, a renowned Filipino singer, songwriter, and actress.
Krueger, Shang Properties' spokesperson, remarked, "Our revitalized logo and branding signify the commencement of a new era of sophistication. The luxury real estate landscape is in a constant state of transformation, and we are committed to being at the forefront of this evolution. We aim to redefine luxury and establish new benchmarks. Our journey is just beginning, and we are privileged to continue crafting Exemplary Life Spaces."
For further insights into Shang Properties, explore their website at www.shangproperties.com and stay connected with Shang Properties through its official social media channels: @ShangProperties on Instagram and Facebook, @ShangPropertiesOfficial on YouTube, and Shang Properties on LinkedIn.