Mang Inasal, renowned as the Philippines' Grill Expert, showcased its marketing excellence by securing multiple accolades at the prestigious Marketing Excellence Awards 2024. The event, held at Shangri-La the Fort, Manila, saw Mang Inasal bringing home a remarkable total of six awards, including one Gold, two Silver, and three Bronze.
"Our customers are the true heart of Mang Inasal," expressed Mike V. Castro, President of Mang Inasal. "Every product we serve, every campaign we launch, and every moment of Unli-Saya we create is inspired by their love for our Ihaw-Sarap meals. These recognitions are dedicated to them, our loyal patrons, who fuel our passion and creativity."
Mang Inasal’s impressive award haul includes:
- Gold for #MangInasalAt20: The 20th Anniversary Digital and PR Campaign (Excellence in Anniversary Marketing)
- Silver for Mang Inasal Creators' Circle (Excellence in Influencer/KOLs Marketing)
- Silver for National Halo-Halo Blowout (Excellence in Customer Engagement)
- Bronze for MAS Juicy Campaign (Excellence in Integrated Marketing)
Additionally, Mang Inasal’s Marketing Head, Allan C. Tan, and the Mang Inasal Marketing Team were honored with Bronze awards in the Marketing Leader of the Year and Marketing Team of the Year categories, respectively.
Emerging as a finalist in 11 categories, Mang Inasal's achievements at the 4th Marketing Excellence Awards, organized by Marketing-Interactive, are a testament to the brand's unwavering commitment to marketing innovation and customer engagement.