The Quezon City government, in collaboration with SPARK! (Samahan ng mga Pilipina para sa Reporma at Kaunlaran) Philippines, has launched “The KITA Initiative”, a transformative project designed to empower women entrepreneurs and highlight their vital contributions to the local economy.
The initiative was officially unveiled during a launch event at the Stonehouse Hotel, with notable speakers including Quezon City Mayor Joy Belmonte, SPARK! Philippines Executive Director Maica Teves, and Havas Ortega Executive Creative Director Angie Tijam-Tohid.
Empowering Women Entrepreneurs
Mayor Joy Belmonte emphasized the local government’s unwavering commitment to creating opportunities for women entrepreneurs:
“With the launch of ‘The KITA Initiative,’ we are once again putting our fellow women at the heart of our goal to create a truly prosperous, fair, and just society.”
Belmonte highlighted that the initiative aims to foster a more inclusive environment where women-led microenterprises, such as sari-sari stores, can thrive.
Focus on Sari-Sari Stores
The pilot phase of The KITA Initiative focuses on sari-sari stores in the Kamuning area, which are predominantly managed by women. The project reimagines store signage using the KITA font, a design tool aimed at improving visibility and increasing recognition of these businesses' contributions to the local economy.
SPARK! Philippines Executive Director Maica Teves stressed the importance of solidarity and collaboration to uplift Filipina entrepreneurs:
“We must become advocates for ourselves, our sisters, our daughters, and every Filipina who dreams of a more equitable future. This project puts the spotlight on sari-sari store owners, bringing their businesses into focus.”
Expanding Opportunities for Women Entrepreneurs
Havas Ortega’s Angie Tijam-Tohid echoed this sentiment, outlining the broader vision of the initiative:
“It is only the beginning of ‘The KITA Initiative.’ Our vision is to bring together more collaborators—women entrepreneurs, brands, allies, and advocates. Together, we can provide mentorship, resources, networks, and funding that will empower these women to grow their businesses and realize their full potential.”
Nationwide Expansion
Following its launch in Kamuning, The KITA Initiative is set to expand to other areas in Quezon City and across the Philippines, bringing its transformative impact to more women entrepreneurs.
To learn more about The KITA Initiative, download the KITA font and toolkit for your business at www.thekitainitiative.com.