What does it take to turn grit, family, and passion into a thriving tech business? For Nigerian-born entrepreneur Bimbo Adewoyin, the answer lies in hard work, resilience, and a dream that started with curiosity about an old computer. Today, as the CTO of Doublesquare Networks Inc., he leads a company that’s making a strong impact in the Philippines—thanks to technology, teamwork, and the support of partners like PLDT Enterprise.
This inspiring story was recently featured in ROI’d to Success, a podcast by PLDT Enterprise in collaboration with Hustleshare, highlighting how entrepreneurs use digital solutions to scale and thrive.
Humble Beginnings, Big Ambitions
Doublesquare Networks didn’t begin as a big tech firm—it started small, focusing on surveillance systems and network design. Over the years, Adewoyin and his team grew it into a trusted provider of wireless equipment, structured cabling, and connectivity solutions for schools, local government units, enterprises, and commercial establishments across the country.
Adewoyin’s spark for technology came from an unexpected place. Growing up in Nigeria, his mother ran a school where an American friend donated old computers. What started as simple curiosity soon grew into a passion. “Watching a printer work for the first time felt like magic,” he recalled in the podcast. From tinkering with computers at home to late nights at internet cafés with his brother, he discovered the power of technology—and never looked back.
Family as the Driving Force
When Adewoyin moved to the Philippines for university, he had no idea he would one day build a startup from scratch—with no capital and a child on the way. But instead of giving up, he used family as fuel.
He shared, “My dad told me to double my hustle because I had a family to provide for. My son became my biggest motivation.” That advice stuck with him. Starting out with a small office in Cubao, Adewoyin pushed forward, canvassing for projects with his cousin, distributing Ubiquiti products, and slowly building a reputation for solving tough infrastructure challenges.
Powering Growth Through Reliable Connectivity
As Doublesquare Networks scaled, so did the demands of its clients. From enterprise-grade internet to 24/7 customer support, stable connectivity became the backbone of their operations. This is where PLDT Enterprise stepped in with iGate and broadband solutions, ensuring seamless coordination between teams and clients.
“Reliable connectivity is the backbone of our operations,” Adewoyin explained. With PLDT Enterprise powering their systems, the company saw a 20% boost in sales and client retention, thanks to faster response times and fewer disruptions.
Building for the Future
These days, Adewoyin has shifted from daily operations to exploring new technologies and innovations that can drive growth. With a strong team managing service delivery and client accounts, he now focuses on strategy, expansion, and nurturing new tech talent.
Jay Lagdameo, Vice President and Head of Enterprise Revenue Group at PLDT Enterprise, emphasized the importance of this partnership: “Doublesquare Networks’ story is a powerful example of how technology and entrepreneurship can transform lives and communities. At PLDT Enterprise, we are proud to support visionaries like Bimbo Adewoyin.”
As the company continues to expand its service footprint, Adewoyin remains committed to bridging the connectivity divide, especially for businesses and communities in underserved regions of the Philippines.
Bimbo Adewoyin’s journey is more than just a success story—it’s a reminder of how passion, grit, and family can push us to achieve more than we ever imagined. With the right partners and the right mindset, local startups can go from humble beginnings to nationwide impact.
Catch his full story in the latest ROI’d to Success podcast episode on Spotify, brought to you by PLDT Enterprise and Hustleshare.