A Big Win for Filipino Banking Customers
East West Banking Corporation (EastWest) is starting 2025 strong with a prestigious double win at The Asian Banker Philippine Excellence Awards. The bank was recognized for Best Foreign Exchange Service and Best Digital Ecosystem & Platform—a testament to its commitment to creating innovative and customer-first solutions that make banking simpler, safer, and more rewarding for Filipinos.
These honors aren’t just shiny trophies. They represent real progress in how Filipinos can experience financial services—whether that means getting the best rates for currency exchange or enjoying seamless, digital-first banking wherever you are.
Leading the Way in Foreign Exchange Services
EastWest’s recognition for Best Foreign Exchange Service highlights its strong position in the market. By offering competitive rates with a much lower buy-sell spread compared to competitors, the bank ensures that customers get more value when converting their money.
Despite global economic uncertainties, EastWest reported record-high FX performance in 2024, driven by consistent growth in transactions, customer base, and trade volume.
To further improve the customer experience, EastWest has rolled out several enhancements:
e-Forex on EasyWay – launched in 2024, allowing convenient online USD/PHP conversions.
e-Signature and e-Document submission – streamlining paperwork for hassle-free transactions.
Expansion in 2025 – plans to offer FX third currencies for both individual and corporate clients.
This focus on accessibility and transparency makes EastWest a top choice for Filipinos who want reliable and cost-effective forex services.
Building a Future-Ready Digital Ecosystem
The award for Best Digital Ecosystem & Platform recognizes EastWest’s people-first approach to digital banking. Rather than simply offering apps, the bank has created a connected ecosystem designed to meet the needs of different customer groups.
Some of the standout innovations include:
EasyWay – a platform with multi-currency tools, consolidated account views, wealth management features, and in-app customer support.
Komo – a fully digital account offering competitive interest, affordable transfers, and access to personal and salary loans.
ESTA – the Philippines’ first AI-powered credit card chatbot on Facebook Messenger for real-time updates, installment conversions, and limit adjustments.
EastWest Pay – the country’s first Visa-certified tap-to-pay app for NFC-enabled Android devices.
Digital adoption has been impressive by the first half of 2025, over 44% of existing EastWest clients were already using digital services. From teachers using Komo to everyday savers on EasyWay, more Filipinos are finding ways to bank conveniently and securely.
With AI-driven fraud detection, biometric authentication, and proactive security features, EastWest has made sure that convenience doesn’t come at the cost of safety.
Banking in the Philippines has long been challenged by accessibility and efficiency issues. EastWest’s recognition shows how far local institutions can go in giving Filipinos world-class financial tools without unnecessary complexity. From OFWs looking for the best forex deals to digital-savvy millennials who prefer mobile-first solutions, EastWest’s innovations are designed to fit into real, everyday needs.
As EastWest continues to innovate, it strengthens its place as a trusted partner in every Filipino’s financial journey—making banking truly the “EasyWay.”
EastWest’s back-to-back wins prove that Filipino banks can stand out on the global stage while keeping local customers at heart. If you’re exploring better ways to manage your money—whether through reliable forex services or digital banking platforms—EastWest’s award-winning ecosystem is worth checking out.