Filipinos love watching, sharing, and discovering on YouTube and now, the platform is opening even bigger doors for creators and brands. Just two months after launching in the Philippines, YouTube Shopping, in partnership with Shopee, has already transformed how Pinoys connect culture, content, and commerce. With over 20% of eligible creators now monetizing their videos through product tags and affiliate links, this signals a powerful shift in how Filipinos shop and earn online.
A Fast-Growing Video Commerce Hub in the Philippines
When YouTube Shopping officially rolled out in April 2025, the appetite for shopping-related content was already strong. In fact, from February 2024 to February 2025, watch time for shopping videos in the Philippines spiked by over 70%. This surge reflects how Filipinos are increasingly turning to creator-driven recommendations before making purchases.
Today, the Philippines is one of only six countries where YouTube Shopping is live and it’s proving to be one of the most dynamic markets. More than 550,000 products have already been tagged across 240,000 videos, giving brands instant access to engaged audiences while providing creators with a sustainable income stream.
Why Creators Are Thriving on YouTube Shopping
For Filipino creators, the benefits go beyond extra earnings. YouTube remains the #1 video platform in Southeast Asia, reaching more than 93% of the country’s online population aged 18 and up. An Ipsos survey even shows that Filipino users are 98% more likely to trust YouTube creators’ recommendations than ads from other platforms, proof of how influential creators are in shaping consumer decisions.
Kristian PH, one of the creators leveraging YouTube Shopping, has already seen success by combining his reviews with shoppable product links. This seamless integration allows viewers to discover, trust, and purchase without leaving the platform, making content creation a real livelihood.
New Features to Enhance Shopping Content
To make things even more exciting, YouTube has launched new features based on feedback from its creator community:
Stickers on Shorts – eye-catching product tags that pop up in short-form content.
Timestamps – product tags appear exactly when they’re featured in the video.
Chrome Extension – a convenient tool that lets creators save and tag Shopee products directly.
These updates are designed to make product discovery more natural for viewers while keeping content engaging.
Partnership Built on Trust and Convenience
Shopee sees this collaboration as a game-changer for both sellers and shoppers. Jack Ng, Head of Commercial at Shopee Philippines, emphasized that YouTube is helping Filipinos shop more seamlessly: “Through YouTube Shopping, Shopee is helping brands and sellers connect with shoppers in a more seamless way, while giving creators new opportunities to bring value to their audiences.”
With creators at the center, YouTube and Shopee are creating a stronger ecosystem that blends storytelling, trust, and commerce.
From K-drama reviews to gadget unboxings and PBA highlights, Filipinos already turn to YouTube for entertainment and trusted recommendations. With YouTube Shopping, these passions now translate into opportunities—not just for content creators, but also for brands and everyday shoppers.
If you’re a creator, this could be the best time to explore YouTube Shopping and start turning your content into a business. For brands, the platform offers direct access to an engaged Filipino audience ready to click, trust, and shop.