Artificial intelligence is no longer just a buzzword in marketing—it’s reshaping how campaigns are planned, optimized, and delivered. DoubleVerify (DV), a global leader in media quality and ad performance, has released its 2025 Global Insights Report: AI, Automation and the Future of Digital Advertising, revealing how brands worldwide are harnessing AI to streamline operations, improve efficiency, and focus on strategy-driven results.
Marketers Facing Growing Workload Pressures
One of the report’s key findings is the heavy operational burden placed on campaign managers, especially in programmatic advertising. According to DV’s research, marketers spend about 26% of their time—over 10 hours a week—on repetitive manual tasks like adjusting bids, reallocating budgets, and tweaking performance thresholds.
In North America, this inefficiency translates to over $17,000 annually per team member—a significant cost that could instead be directed toward innovation and strategy.
As DV CEO Mark Zagorski explained, campaign managers often feel more like “facilitators” than true strategists. By leveraging AI, teams can flip that dynamic—automating routine tasks and focusing on higher-level decision-making that drives measurable outcomes.
Rising Adoption of AI in Marketing Workflows
The report highlights a clear increase in planned AI adoption across multiple campaign functions in 2025:
- Campaign activation jumped 32% year-over-year, the most significant rise across workflows.
- Bidding and mid-flight optimization grew 12% YoY, showing how AI can manage performance complexities better than humans.
- Summarizing media briefs increased by 11%, while dynamic creative optimization grew by 8%.
Interestingly, 91% of marketers reported that they are already using or plan to use third-party AI tools—beyond their DSP platforms—to support performance and reduce inefficiencies.
Smarter Campaigns, Better Outcomes
Zagorski emphasized that this trend is not just about automation—it’s about smarter strategies that yield stronger business outcomes. DV has introduced DV Authentic AdVantage™, an AI-driven solution built to help advertisers maximize media performance, particularly within walled garden platforms.
“With the media environment becoming more fragmented and fast-paced, AI empowers marketers to reclaim control, streamline operations, and deliver campaigns that truly move the needle,” Zagorski noted.
For Philippine brands navigating a digital-first economy, these insights carry strong relevance. With limited resources often allocated to marketing teams, AI-powered tools can help local businesses save time, cut costs, and focus on creativity—areas where Filipino talent already shines.
From small startups to large corporations, embracing AI in advertising can mean the difference between being stuck in manual processes and achieving scalable growth in a competitive regional market.
DoubleVerify’s report makes one thing clear: AI is no longer optional in digital advertising—it’s essential. Filipino marketers who adopt AI solutions early will not only gain efficiency but also strengthen their competitive edge in the fast-evolving Southeast Asian landscape.
You can read the full 2025 Global Insights Report on AI, automation, and digital advertising here.