Public relations and public affairs consultancy firm ALPAS made an impressive debut at the 21st Philippine Quill Awards, securing five wins, including an Excellence Award and a Top Division Award. The prestigious recognition ceremony was held last August 27 at The Manila Hotel, celebrating the country’s top communicators.
Organized by the International Association of Business Communicators (IABC) Philippines, the Philippine Quill Awards honor communication programs that drive impact through creativity and strategy. ALPAS stood out in the Communication Training and Education division, winning an Excellence Award and a Top Division Award for its CSR initiative, “The Struggle Is Real: Crisis Communications Training.” The program empowered public servants and youth leaders to fight misinformation and champion truth in today’s challenging digital landscape.
The agency also bagged a Merit Award for Corporate Writing with its TALAKAYAN Series, a campaign designed to simplify complex political narratives ahead of the 2025 midterm elections. By making nuanced political information accessible, the initiative bridged the gap between government communications and public understanding.
Another highlight was ALPAS’ Health Connect Forum for Sanofi Vaccines Philippines, which received a Merit Award for Audio/Visual Communications. In collaboration with the Philippine Pharmaceutical and Healthcare Association of the Philippines (PHAP), the Philippine Medical Association (PMA), and the Philippine Foundation for Vaccination (PFV), the campaign tackled persistent misinformation on immunization and emphasized the importance of vaccines in saving lives.
The consultancy also earned a Merit Award for Social Media Programs with its digital campaign “Batang Bakunado, Todong Protektado!” for the Department of Health (DOH), in partnership with USAID and the Johns Hopkins Center for Communications Programs. The initiative provided parents with accurate and accessible information on COVID-19 vaccination for children, dispelling myths and underscoring the importance of community protection.
“To be recognized on our first entry at the Philippine Quill Awards is incredibly meaningful to us and to our whole team,” said Marzie Marzan, ALPAS Co-founder and CEO. “These awards validate the outcomes we’ve achieved to move society forward. This is just the beginning, and we look forward to telling more meaningful stories in the coming years.”
Co-founder and Chief Strategy Officer Atty. Carlo Escalada added, “Our wins affirm our philosophy of creating work that uplifts Filipinos and contributes to national development. These awards highlight the dedication of a team committed to building a better Philippines.”
The Philippine Quill victories follow ALPAS’ recent recognition at the Golden Standard Awards in Singapore, where it won two awards for Public Service Campaign and NGO Engagement. These back-to-back achievements reinforce ALPAS’ mission of raising the standards of PR and strategic communications in the Philippines and beyond.