The Manila International Book Fair (MIBF) isn’t just about books anymore—it’s about reimagining the way Filipinos learn. At MIBF 2025, C&E Adaptive Learning Solutions (C&E ALS) wowed visitors with its “C&E ALS University” exhibit, a vibrant showcase that fused tradition with cutting-edge technology to demonstrate what the future of learning could look like in the Philippines.
A Booth That Felt Like a Real Campus
Dubbed the “Campus of the Future,” the booth at SMX Convention Center stood out immediately. Its curved walls symbolized adaptability, while green design accents reflected the energy of campus life. Walking through its sleek archways felt less like entering an exhibition space and more like stepping into tomorrow’s classrooms and libraries.
As COO John Emyl G. Eugenio explained, the goal wasn’t just to build a booth but to create an experience: “We wanted educators, students, and partners to see firsthand how books, digital platforms, AI, and hands-on learning tools can work together to shape the future of education.”
Bridging Tradition and Technology
Inside, visitors explored the full ecosystem of solutions C&E ALS offers:
- Print and Digital Content from C&E Publishing and global partners like McGraw Hill, Elsevier, Sage, Pearson, Cengage, and Wiley.
- Learning Management Systems like Canvas, exclusively distributed by C&E ALS in the Philippines.
- STEAM and Makerspace Kits designed to spark creativity among learners.
- AI-powered platforms that help teachers streamline courses and personalize lessons.
- Collaborations with tech leaders such as Samsung and Britannica.
This setup showed how innovation doesn’t replace tradition—it complements it, creating classrooms that are more adaptive and inclusive.
Interactive Learning in Action
Far from being a static display, the booth became a hub of activity and discovery. Teachers tested AI lesson-planning tools, librarians learned about new resource management systems, and students got hands-on with STEAM kits. Visitors also joined the Course Card Passport Challenge, exploring each zone and earning instant prizes.
The energy felt less like a trade fair and more like a living, breathing campus.
Spotlight on Generative AI
One of the highlights was a seminar on Generative AI in Education led by Engr. Ericson Dimaunahan of Mapúa University. Held on September 11, 2025, the session drew educators eager to explore how AI can boost efficiency, improve teaching quality, and personalize student learning.
C&E ALS representative Ronald Laovinia emphasized that education must lead, not just follow, technology: “Our task as decision makers is not just to keep pace, but to set direction.”
The talk sparked excitement among teachers ready to integrate AI into their classrooms, reinforcing C&E ALS’s role as both an innovator and a thought leader.
Thousands Engaged at MIBF 2025
Throughout the five-day fair, thousands of visitors—from parents and students to educators and policymakers—flocked to the booth. Eugenio noted, “Seeing so many educators and students actively engage with our solutions tells us we are on the right path.”
This engagement underscored C&E ALS’s mission to make education in the Philippines more adaptive, inclusive, and future-ready.
Beyond the Fair: What’s Next?
While the “Campus of the Future” was a show-stopper at MIBF 2025, C&E ALS stressed that this is only the beginning. The company continues to build its ecosystem of solutions, expanding access to both traditional and tech-driven educational tools nationwide.
As Eugenio summed it up: “At MIBF 2025, we showed how education is both about shaping the future and honoring tradition. Now, we continue that mission long after the fair.”
The showcase at MIBF 2025 proves that Philippine education is on the cusp of transformation. With C&E ALS leading the way, blending books, digital platforms, AI, and STEAM learning, the future of learning in the country is brighter than ever.
If you’re an educator, parent, or student curious about future-ready education, keep an eye on C&E ALS and its expanding initiatives.