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Why Organic Matters for Filipinos Today
Filipinos are becoming more mindful of what they eat. A PwC 2025 Voice of the Consumer Report shows that 67% of Filipinos consider nutrition a top factor in food purchases, while 99% want to adopt healthier, mindful eating habits according to a study by Food Industry Asia. Yet, despite growing demand, access to organic food remains limited.
That’s why Naturland e.V., one of the world’s largest organic farming associations, has officially launched the “European Organic: Nurturing Every Juan” campaign in the Philippines. The three-year initiative, supported by the European Union, aims to make organic food more accessible while educating consumers on its benefits for health, sustainability, and food security.
A Delicious Start: Organic Dining at Grace Park
The campaign kicked off on EU Organic Day (September 24, 2025) with a curated lunch at Grace Park Dining, a restaurant known for championing organic food under the legacy of chef Margarita Fores. Every dish featured EU-certified organic ingredients, offering guests a taste of how quality, care, and sustainability come together on the plate.
What Makes EU Organic Different?
During the event, experts explained what sets EU organic standards apart:
- No GMOs (genetically modified organisms)
- Minimal synthetic fertilizers and pesticides
- 100% organic animal feed
- Farming methods that protect soil and plant health
Food that meets these standards earns the EU organic logo, a trusted seal that guarantees transparency, quality, and sustainability.
As Tom van der Meulen, Managing Director of Control Union Philippines, explained: “When customers see the EU organic logo or the Naturland seal, they know these products were independently verified to meet strict standards. It’s proof of care, quality, and transparency.”
Organic as a Promise of Integrity
For Marco Schlüter, Naturland’s Managing Director for Strategy and International Affairs, organic is more than a label. “Organic is not just a label—it’s a promise of integrity, transparency, and sustainability. By choosing organic, we work with nature, not against it.”
He emphasized that Naturland goes even further than EU standards by integrating fair employment practices, social benefits, and human rights protections across its farmer and producer networks.
Making Organic Part of Everyday Life
Over the next three years, the campaign will roll out:
- Consumer education programs to explain the value of organic food.
- Partnerships with trade commissions and B2B stakeholders to make organic products more accessible.
- Local collaborations to encourage adoption of EU-certified organic goods in Philippine markets.
Schlüter concluded: “Our mission is to make organic accessible to every Juan. By empowering Filipino consumers and businesses, we can build a healthier, more sustainable food system together.”
Organic food isn’t just a lifestyle trend—it’s a movement toward healthier families, stronger communities, and a more sustainable planet. With Naturland’s “Nurturing Every Juan” campaign, Filipinos now have more opportunities to make informed choices that benefit both people and the environment.
Follow the European Organic for Every Juan Facebook page to learn more about events, tips, and updates on organic living in the Philippines.