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Canon Marketing Philippines recently spread warmth and joy in Malate, Manila, through a meaningful Kyosei-driven CSR Day, in partnership with Kanlungan sa Er-Ma Ministry, Inc. (KSEM). Known for its mission to protect and empower vulnerable children, KSEM’s goals aligned perfectly with Canon’s Kyosei philosophy—the principle of living and working together for the common good.
A Day of Smiles, Creativity, and Togetherness
The event welcomed 70 children from KSEM and 30 Canon employee volunteers for a day filled with nourishment, activities, and shared experiences. A standout moment was the “Draw Your Big Smile” activity, where children expressed their happiest memories and dreams through art, guided by Canon volunteers.
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These creative works were proudly displayed on the Wall of Big Smiles, and a photo booth captured each child with their artwork. Every participant received a printed photo keepsake, ensuring the joy of the day remained long after the event ended.
Kyosei in Action
“At Canon, we believe progress means uplifting lives and creating lasting impact,” said Anuj Aggarwal, President & CEO of Canon Marketing Philippines. “Partnering with Kanlungan sa Er-Ma allows us to support children in need of special protection by not only providing nourishment, but also sparking joy and hope for brighter futures.”
By actively engaging employees and the community, Canon demonstrates that corporate responsibility goes beyond donations. It’s about fostering meaningful connections, inspiring creativity, and empowering the next generation.
Beyond CSR Day: Canon’s 2025 Initiatives
This event is part of Canon’s broader 2025 community initiatives, which reflect a commitment to sustainable impact and Kyosei values. Activities include:
- Coastal cleanups to protect marine ecosystems
- Tree planting programs to promote environmental stewardship
- Youth engagement programs designed to inspire skills, creativity, and confidence
Through these initiatives, Canon continues to uphold its mission of “Delighting You Always”, showing that business success and community care can go hand in hand.
For vulnerable children, small acts of care like a shared activity, a meal, or a keepsake can leave lasting positive impressions. Canon’s CSR approach highlights the importance of combining corporate resources with empathy and human connection.
Events like the Kyosei CSR Day not only bring immediate joy, but also create meaningful memories that reinforce hope, resilience, and confidence in young hearts.