Christmas hits differently when it is shared with purpose. This holiday season, realme Philippines went beyond gift-giving and promotions by creating meaningful moments for children and families through a heartfelt corporate social responsibility activity under its realme With You campaign. In partnership with the Kythe Foundation, realme hosted a joyful Christmas celebration that focused on togetherness, compassion, and long-lasting support.
Held on December 16, 2025 at Jollibee P. Tuazon, the event reminded everyone that technology brands can play a powerful role in uplifting communities, especially during moments that truly matter.
Creating Real Moments for Children and Families
The celebration took the form of a Jollitown-themed Jollibee Kids Party, a setting familiar and comforting to many Filipino children. For the kids supported by the Kythe Foundation, the day was filled with laughter, games, and moments of pure joy that allowed them to momentarily forget hospital visits and daily challenges.
The Jollibee mascot led interactive games and entertainment, instantly lighting up the room and creating an atmosphere of excitement and warmth. Parents, caregivers, and foundation staff shared smiles and conversations, turning the gathering into a genuine celebration of community and connection.
More than just a party, the event was carefully designed to give children a chance to simply be kids, to play freely, and to feel seen and celebrated during the holiday season.
Understanding the Mission of the Kythe Foundation
The Kythe Foundation is known for its work in supporting children with critical illnesses and their families. Beyond medical assistance, the foundation focuses on providing psychosocial care, emotional support, and moments of joy that help children cope with difficult journeys.
Partnering with Kythe allowed realme Philippines to align its holiday efforts with a cause that directly impacts Filipino families facing some of life’s toughest challenges. It also reinforced the idea that corporate giving can be both thoughtful and deeply human.
Giving That Goes Beyond the Celebration
While the Christmas party created unforgettable memories, realme made sure the support did not stop there. As part of the initiative, realme donated 15 tablets to the beneficiary children of the Kythe Foundation.
These tablets are intended to support learning, creativity, and daily activities. For children who often spend long periods resting or recovering, access to technology can open doors to education, entertainment, and self-expression. It helps them stay connected with the world beyond hospital walls.
In addition, realme also provided tablets to Kythe Foundation staff. This gesture recognized the tireless dedication of caregivers, social workers, and volunteers who devote their time and energy to supporting children with critical illnesses.
According to the realme Philippines team, the activity reflects the heart of the realme With You campaign. It is about being present in real moments that matter and offering support that can make a meaningful difference.
Why This Initiative Matters to Filipino Communities
For many Filipinos, Christmas is about family, empathy, and shared hope. Initiatives like this resonate deeply because they reflect values that go beyond commercial success.
Access to technology remains uneven across communities. By donating tablets, realme addressed a real and practical need, especially for children whose education and social interaction may be disrupted by health conditions. This approach shows how technology can be a tool for empowerment when placed in the right hands.
At the same time, recognizing foundation staff highlights an often overlooked truth. Caregivers also need support, encouragement, and resources to continue their important work. By extending help to both children and staff, the initiative embraced a more holistic form of giving.
realme With You as a Long-Term Commitment
The Christmas activity with the Kythe Foundation is part of realme’s broader realme With You campaign, which centers on authenticity, shared experiences, and purposeful connections. Rather than focusing solely on products, the campaign highlights how realme aims to stay connected with users and communities through moments that feel genuine and relevant.
This approach reflects a growing trend among brands in the Philippines. Consumers today value companies that show empathy, social awareness, and consistency in their advocacy. realme’s partnership with Kythe demonstrates how CSR efforts can feel sincere when they align with real needs and long-term values.
Technology as a Tool for Hope and Empowerment
In a digital-first generation, technology plays an increasingly important role in education, creativity, and connection. For children facing health challenges, access to digital tools can provide comfort, learning opportunities, and a sense of normalcy.
By making technology more accessible through initiatives like this, realme Philippines reinforces its belief that innovation should serve people, not just markets. It also sends a strong message that giving back is not limited to one season, even if Christmas provides a meaningful moment to start.
Making the Holidays Truly Meaningful
As the year comes to a close, the realme With You celebration with the Kythe Foundation stands out as a reminder of what the holidays can be about. It is about showing up, listening, and offering support in ways that matter.
Through shared laughter, thoughtful donations, and genuine connection, realme Philippines helped create a Christmas that felt warmer and more hopeful for children and families who needed it most.
For updates on the realme With You campaign and future initiatives, you can follow realme Philippines through its official social media channels. To learn more about the Kythe Foundation and its programs, visiting their official platforms offers a deeper look into the impact they continue to make.