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A Major Win for Asia in the Global Live Music Industry
Recognition on the global stage continues to grow for Asian music professionals, and this year marks a significant milestone. Pollstar has officially unveiled its 2026 Women of Live list, honoring influential leaders shaping the future of live entertainment.
Among the standout names is Weining Hung, who emerges as the only Asian honoree this year. Her inclusion highlights not just her individual achievements, but also the increasing global relevance of Asia’s music ecosystem.
The Visionary Behind 9 Kick
As the founder and director of 9 Kick, Hung has played a pivotal role in bringing Asian indie artists to international audiences.
Her approach focuses on what she calls “deliberate career architecture.” Instead of chasing short-term hype, she prioritizes building sustainable, long-term touring careers for artists. This strategy has guided her work with acts such as Phum Viphurit, ADOY, and WIM.
Hung shared that her recent focus has been less about expansion and more about precision, emphasizing that good judgment is one of the most valuable assets in today’s fast-moving music industry.
Building a Legacy with LUCfest
Before founding 9 Kick, Hung co-established LUCfest in 2017, now recognized as Taiwan’s leading showcase festival and conference.
Over the years, LUCfest has become a key meeting ground for international industry professionals and Asian artists. As the festival evolves, it is now exploring new partnerships and collaborations to sustain its global impact and continue elevating regional talent.
Standing Alongside Global Industry Giants
Hung’s recognition becomes even more significant considering the company she keeps. At the Women of Live honoree dinner in Los Angeles, she stood alongside executives from major global players like Live Nation, WME, and AEG.
Her journey from building platforms in Asia to shaping international artist careers positions her as a vital bridge between Eastern and Western music markets.
A Growing Global Spotlight on Asian Talent
Reflecting on the recognition, Hung shared that it is meaningful to see Asian-led initiatives gaining attention worldwide. She emphasized that her work, from developing LUCfest to leading 9 Kick, has always been about ensuring Asian artists have a lasting presence on the global stage.
She also expressed hope that more Asian professionals will be included in global industry conversations in the coming years.
Weining Hung’s inclusion in the Women of Live 2026 list is more than a personal achievement. It signals a broader shift in the music industry, where Asian talent and leadership are increasingly being recognized and valued worldwide.
For music fans, creators, and industry professionals, this is a reminder that the future of global music is becoming more diverse, interconnected, and inclusive.