The Jollibee Group continues to strengthen its leadership in sustainability and customer experience, earning major global recognition once again. This 2026, the company received the 3G Excellence in Sustainability Reporting Award for the second consecutive year, while also taking home its first-ever 3G Championship Award for Service Excellence.
These milestones highlight how the brand is evolving beyond great food, focusing on transparency, accountability, and meaningful impact.
Recognized for Transparent and Credible Sustainability Reporting
The awards were presented by Cambridge International Finance Advisory through the prestigious 3G Awards, which recognize companies that prioritize governance, sustainability, and social responsibility.
For Jollibee Group, the recognition reinforces its commitment to delivering sustainability reports that are not only transparent but also aligned with global standards.
This marks the second straight year the company has earned the Excellence in Sustainability Reporting award, building on its growing list of international recognitions.
The “Joy for Tomorrow” Agenda in Action
At the core of these achievements is the company’s sustainability framework, Joy for Tomorrow, launched in 2022.
This global agenda is built on three key pillars: Food, People, and Planet.
Through these pillars, the company focuses on critical areas such as food quality and safety, responsible sourcing, employee welfare, community development, and environmental initiatives like waste reduction and water management.
The recognition signals that these efforts are not only progressing but are also measurable and credible on a global scale.
A First: Championship Award for Service Excellence
Beyond sustainability, Jollibee Group also achieved a new milestone by winning the 3G Championship Award for Service Excellence 2026.
This award recognizes consistently high service standards, dedication to exceeding customer expectations, and innovation in customer experience.
According to Pepot Miñana, the dual recognition reflects the collective effort of teams across different markets in advancing both sustainability and service quality.
Raising the Bar for Purpose-Driven Growth
With multiple 3G Awards under its belt, including previous wins in sustainability reporting and community development, Jollibee Group continues to set higher standards in the industry.
More than just recognition, these awards serve as motivation to keep improving how the company reports its sustainability progress, delivers customer service, and drives long-term impact.
For consumers, this means supporting a brand that is actively working toward better practices, not just in business, but in the communities it serves.