For four decades, Bounty has been a familiar name in Filipino households, supplying poultry products and well-loved food brands that have become part of everyday meals. As the company celebrates its 40th anniversary, it is looking beyond business growth and placing greater focus on a national priority: strengthening food security in the Philippines.
During its milestone celebration held on June 25 at Marquis Events Place in Bonifacio Global City, Taguig, Bounty reaffirmed its commitment to helping build a more resilient and self-sufficient agricultural sector through innovation, farmer empowerment, and sustainable food production.
Bounty Reinforces Its Commitment to Philippine Food Security
The anniversary gathering brought together company executives, media partners, and industry experts to reflect on Bounty's four-decade journey while discussing the future of agriculture and food sustainability in the country.
Leading the company's message was Atty. Kenneth Cheng, CEO of Bounty Fresh Group Holdings, Inc. and President of Fresh Group, who emphasized that earning the trust of Filipino families comes with a responsibility to help secure the nation's food supply.
"For four decades, Filipinos have given Bounty a place on their tables, and the biggest way we can pay back their trust is by strengthening the country's food security. We're committed to safeguarding food security for all Filipinos through agricultural production and leadership."
As food security continues to be a pressing concern, Bounty aims to play a more active role in helping the Philippines strengthen local food production and reduce dependence on imports.
Supporting Farmers Through Technology and Training
Building a food-secure nation goes beyond producing quality products. It also requires empowering the people behind the country's agricultural sector.
To help achieve this goal, Bounty continues to work closely with Filipino farmers, livestock raisers, and agricultural entrepreneurs by providing access to modern farming technologies, technical expertise, animal nutrition solutions, and market opportunities.
These initiatives are designed to improve productivity while ensuring farmers can operate more sustainably and profitably.
According to Rodolfo Abelardo "Polo" Ablazo, General Manager of the Commercial Feeds Agribusiness Group, supporting local producers creates benefits that extend far beyond individual farms.
"We want the whole agricultural sector to thrive together, so we empower thousands of entrepreneurs across the country and help farmers and livestock raisers succeed by providing advanced nutrition, technology, and technical support that improve animal health, productivity, and profitability."
He added that stronger farming communities ultimately contribute to job creation and ensure Filipino families continue to enjoy safe, affordable, and high-quality food.
From a Small Poultry Farm to One of the Country's Leading Food Companies
Bounty's story began in Santa Maria, Bulacan with a modest layer farm housing just 5,000 chickens.
Over the years, the company steadily expanded its operations by investing across every stage of poultry production. Its integrated network now includes grandparent farms, parent stock farms, hatcheries, feed mills, dressing plants, and cool-cell broiler complexes that help maintain consistent product quality and food safety.
This vertically integrated approach has enabled Bounty to strengthen both operational efficiency and supply reliability while supporting the country's growing food requirements.
The One Bounty Transformation
A significant milestone in the company's evolution came in 2023 with the launch of the "One Bounty" structure.
Previously operating under multiple business units, Bounty consolidated its operations into four major groups:
Fresh Group
Focused on poultry production and ensuring the consistent supply of fresh chicken products.
Agribusiness Group
Dedicated to supporting farmers and livestock producers through feeds, nutrition, technical services, and agricultural solutions.
Branded & Value-Added Group
Responsible for developing innovative, convenient, and nutritious food products for Filipino consumers.
Restaurant Group
Managing Bounty's growing food service operations, including Chooks-to-Go, which now operates more than 2,200 takeout stores across the Philippines.
The unified structure allows the company to align its long-term vision while improving collaboration across its different business segments.
Continuing to Innovate for Filipino Families
As consumer needs continue to evolve, Bounty says innovation remains central to its long-term strategy.
James Benedict Carreon, President of the Restaurant Group, highlighted the company's commitment to remaining part of everyday Filipino dining experiences.
"For 40 years, Filipinos have trusted and allowed us to be part of their meals, so we share our success with everyone who welcomed us to their tables. We will continue to provide comfort food that makes every moment better."
Meanwhile, Arch. Edwin Chen, President of the Branded & Value-Added Group, emphasized that innovation will continue to shape the company's future.
"Our diverse portfolio of convenient, high-quality, and nutritious products is what makes Bounty a household fixture daily. We will continue to push the boundaries of food innovation, staying true to our commitment to 'food made better.'"
Looking Ahead to the Next 40 Years
As the Philippines continues to address challenges surrounding food security and agricultural sustainability, partnerships between private companies, farmers, and local communities are becoming increasingly important.
Bounty's integrated approach, spanning everything from animal nutrition and farming support to food production and retail, positions the company as one of the key contributors to strengthening the country's agricultural ecosystem.
Celebrating its 40th anniversary is more than a milestone for the company. It also marks a renewed commitment to helping Filipino farmers succeed, supporting local food production, and ensuring that safe, nutritious, and affordable food remains accessible to families across the country.
With continued investments in innovation, collaboration, and sustainable agriculture, Bounty hopes to help build a more food-secure future for the Philippines while continuing its mission of making food better for generations to come.